TLCC Map – Sessions, Labs, and Meals ...... Inside Front Cover About the Tessitura Network ...... ii TLCC2015 Agenda ...... 1 Tips & Tricks ...... 70 TLCC2015 Planning Committee ...... 71 Tessitura Network Staff & Board of Directors ...... 73 New Organizations since 2014 ...... 81 Tessitura Lab ...... 82 Sponsor Lab ...... 83 Tessitura Technology Roadmap ...... 84 Network Products & Services ...... 85 Network Consulting ...... 89 Network Learning Resources ...... 93 Tessitura’s Innovator Series ...... 94 Antitrust & Conﬁ dentiality ...... 96 Thank You to Our Conference Sponsors ...... 97 Who Are Our Conference Sponsors? ...... 99 Sponsor Map ...... 100 Schedule-at-a-Glance ...... Back Pages YourName: Your Organization:

i About the Tessitura Network

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ii CONFERENCE AGENDA

Sunday, August 16 Check-In and Information Desk

Badges provided by Hydration stations sponsored by A/V sponsored by 9:00am-4:00pm Ritz-Carlton Ballroom, RC-lobby and 4:00pm-8:00pm Grande Check-In & Information Desk sponsored by Directional signage sponsored by Registration Desk, JW-lobby

10-Minute Tessitura Looking for a quick overview of a Tessitura feature, product, or service before the week gets started? Thinking about attending an introductory Training session at TLCC, but can’t tell your TNEW from your TRBO? We can help! After you register, check out these informal short talks and demos by Network staff. Come and go as you please, and learn a little bit about a lot of different things in the Tessitura universe. For more information on these topics, attend a Training session or check out the Tessitura Lab during the week. PRESENTERS: Christy Carlson, Implementation & Training Consultant, Tessitura Network Ranie Daw, Application Specialist / Consultant, Tessitura Network Karyn Elliott, Client Services Manager Web Products, Tessitura Network 10:45am-12:30pm Steve Geahry, Web Product Manager, Tessitura Network Ritz-Carlton Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network Ballroom, Rebecca Herberson, Implementation & Training Consultant, Tessitura Network RC-lobby Eric Margheim, Network Developer, Tessitura Network Mary Purvis, Director, Special Projects, Support and Managed Services, Tessitura Network Karen Sterkowicz, Support Escalation Specialist, Tessitura Network

What are Dashboards? (11:00, 12:00) What’s TN Express Web? (11:00, 11:30) What’s N-Scan? (11:00, 11:30, 12:00) What’s TN Mobile Plus? (10:45, 11:15, 11:45, 12:15) What’s QuickSale? (10:45, 11:15, 11:45, 12:15) What’s TRBO? (10:45, 11:15, 11:45, 12:15) What’s RAMP? (11:30, 12:00) What’s T-Stats? (11:00, 11:30, 12:00) What’s Tessitura On the Go? (10:45, 11:15, 11:45, 12:15)

Mini-Magic: Amazing Things from Planet Tessitura Smart ideas, simple solutions, amazing Tessitura innovations - that’s Mini-Magic! Custom screens, overnight stored procedures, creative reports, other custom elements and shortcuts you can use. You never All Day- know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic Ritz-Carlton display is open all week in Community Central. Ballroom, RC-lobby Sponsored by

1 12:00pm – 1:45pm Lunch – Sunday, August 16 12:00pm-1:45pm Lunch: Let the Conference Begin! Mediterranean Join us for our first lunch. Meet old friends and start making some new ones. Ballroom, JW-lobby Content sessions start immediately after lunch. Tessitura Network Chorus Rehearsal and Lunch 12:00pm-1:30pm The Tessitura Network Chorus will lunch together and then rehearse for our performance on Coquina Exhibit Sunday evening. Feel free to join this fun group, even if you did not previously sign up. Hall, JW-lobby Lunch will be available in the rehearsal room.

Conference First Timers’ Lunch First time at TLCC? Whether you’re new to Tessitura or just new to the Conference, this is a chance to start your week off right. Join this lunch for first-time TLCC attendees, learn about the Network, and get your TLCC questions answered early. Jack and Don will discuss tips and tricks to get the most out of your experience. Start your networking right away! Presentation begins at 12:30pm. Lunch is available in 12:00pm-1:30pm the meeting room. Palazzo D-E, PRESENTERS: JW-lobby Jack Rubin, President, Tessitura Network Don Youngberg, Vice President Community, Tessitura Network Today’s First Timers’ Lunch sponsored by

Moderator Mentoring ► Are you moderating a TLCC Discussion this year? New and returning moderators are invited to a casual lunch roundtable. Bring your questions about moderating, and get advice from experienced Network staff. This is your chance 12:00pm-1:30pm to meet other moderators, compare ideas about leading great discussions, and clear up any concerns you may have. Mediterranean We want you to feel prepared and comfortable when you walk into your TLCC Discussion. Join us! Ballroom, JW-lobby MODERATORS: Alaine Arnott, Project Manager, Tessitura Network Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16 A Year in the Life of a Membership: And Many Happy Renewals! Peer-to-Peer Presentation DEV MBR Strengthen the Bottom Line Intermediate Level Plaza I-III, ► How do organizations identify and bring in new members? How do you engage your members throughout the year? RC-lobby In this session, our presenters will reflect on memberships and explore the many touch points in a patron’s life cycle: Scan for Presentation appeals, a member’s first event, mid-point review, renewals, lapses, and inactive members. PRESENTERS: Conor Bentley, Development Coordinator, Utah Symphony | Utah Opera Jennifer Schooley, Assistant Manager of Individual Giving, Pittsburgh Cultural Trust Consortium Trudy Watson, Associate Director of Marketing, Stratford Festival FACILITATOR: Emma Larcombe, Application & Support Consultant, Tessitura Network Advanced T-Stats With T-Stats Users: Beyond the Recipe Book Peer-to-Peer Presentation A&F DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Intermediate/Advanced Levels ► Ready to go beyond the basics in T-Stats? In this session, see real world examples of how your peers in ticketing, Tuscany E-H, education, and museums are tweaking advanced T-Stats recipes to answer their most challenging questions. RC-lobby Presentations will include using T-Stats with standard and custom cubes, and in conjunction with other programs like Scan for Presentation Excel, to maximize the possibilities for analyzing sales data, creating reports, tracking dynamic pricing efforts, and more. PRESENTERS: Traci McKinney, Tessitura Analyst, Dallas Theater Center Dani Meister, Manager, Ticketing and Sales, Balboa Park Cultural Partnership Ian Traas, Manager Program Services, Science Museum of Minnesota Mark Marston, Subscription & Customer Service Manager, Pittsburgh Opera FACILITATOR: Brian Jackson, Managed Services Specialist, Tessitura Network

2 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16 Basic Development - Structural Concepts: Start Strong... Training DEV MBR Amalfi I-II, Out-of-the-Box Features Introductory Level RC-lower ► The Basic Development sequence provides an overview of fundamental Tessitura functions for the development Scan for Presentation professional, and attending both sessions is highly recommended. This first of two sessions will explore concepts of campaigns/funds/designations and the appeal/source structure, as well as philanthropic memberships. This session is designed for new users and users from other functional areas who want to learn more about Tessitura’s development functionality and tools. This session content is continued in Basic Development - Entry and Tracking, on Sunday at 3:30pm. PRESENTER: David Crowther, Implementation & Training Consultant, Tessitura Network Basic Marketing - Campaigns, Appeals, and Sources: See Where You’re Going Training MKT Tuscany D, Out-of-the-Box Features Introductory Level RC-lobby ► This is the first of a two-part overview of the fundamental Tessitura marketing tools. In this session we’ll look at Scan for Presentation the campaigns, appeals and source structure, as well as tracking promotions. We’ll finish up with a tour of Season Overview. This session is targeted towards new users who have not previously participated in Tessitura marketing training. This session content is continued in Basic Marketing - Reporting and Analysis, on Sunday at 3:30pm. PRESENTER: Emma Carter, Support & Application Consultant, Tessitura Network Basic Ticketing - Setup: Build the House Del Lago 3-4, Training TKT JW-lower Out-of-the-Box Features Introductory Level Scan for Presentation ► This is an introductory session designed for new users and those who don’t work in the ticketing area but want an overview. Topics will include fundamental ideas and best practices to set up facilities, pricing, performances, fees, and packages, as well as an overview of the Season Maintenance utility. This session content is continued in Basic Ticketing - Transactions, on Sunday at 3:30pm. PRESENTER: JD Short, Tessitura Services Specialist, Tessitura Network Basics of SSRS: Walk Before You Run Training IT Segura 1-4, Productivity Introductory Level JW-lower ► Using basic custom reports and a live demonstration, this session will lead you through creating an SSRS report Scan for Presentation and integrating it with Tessitura. Starting with a broad overview of SSRS, we will show examples of basic tablix and matrix report objects, giving tips on when to use each type. Then, we will review adding the report to the Tessitura client. PRESENTERS: Lori Field, Technical Consultant, Tessitura Network Marty Jones, Technical Consultant, Tessitura Network Basics of Tessitura Dashboards: Be Prepared to Flip Your Widget! Training All Areas Del Lago 1-2, Out-of-the-Box Features, Productivity All Levels JW-lower ► In this session, we’ll look at best practice approaches to strategic reporting using Dashboards and the on-demand Scan for Presentation metrics they provide. Looking at the flexibility and power of the widget, you’ll learn which questions to ask when building dashboards. This session is geared toward users who will be setting up dashboards for themselves or others using out- of-the-box functionality to create helpful metrics for any level of management. This session is also presented on Monday at 10:45am. PRESENTERS: Kirk Mortensen, Product Manager, JCA, Inc. Amy Aldrich, Product Manager, JCA, Inc.

3 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16 Consortia Best Practices - Operations and Setup: Stop, Collaborate and Listen Panel Discussion All Areas Productivity, Consortia, Large Orgs All Levels Napoli I-II, ► Running a consortium comes with unique challenges. In this session, we’ll have panelists from consortia share RC-lower their operational best practices. Join us to talk with our panelists about communication among consortium partners, Scan for Presentation administering Tessitura, setting up control groups and security, managing shared data, creating shared reports, and other challenges that arise with large groups of users. Sunday, 1:45pm EXEC TRACK: Responsive Organizational Leadership Anna Wessely, Software Development Project Manager, Tessitura Network PANEL MODERATOR: Melissa Champ, Support Team Lead, Web Products, Tessitura Network PANELISTS: Annie Scally, Project Manager, Ticketing Network East Midlands Katie Lachance-Duffy, Application Systems Analyst / DBA, Wilma Theater Nancy Sheleheda, Senior Director of Application Development & Support Services, Pittsburgh Cultural Trust Consortium Cultivating Super Users: Begin Your Journey at Gate 9-3/4 Discussion A&F DEV EDU IT MBR MKT TKT Segura 5, Productivity Intermediate/Advanced Levels JW-lower ► It doesn’t require magical powers to become a super user, only the desire for growth and a supportive environment. How can we help our colleagues become “super users” in their areas and beyond? What strategies have you used to Scan for Discussion Notes after Sept 14 help your leadership and staff see the value of investing time and other resources in training? Come ready to discuss ideas and techniques for empowering and advancing your users. MODERATORS: Kristina Williams, Development Operations & Membership Manager, Shakespeare Theatre Company Natasha Purkiss, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Brian Wilbur Grundstrom, Database Administrator, Shakespeare Theatre Company EXECUTIVE TRACK: Responsive Organizational Leadership: If You’re Not Moving Forward, You’re Falling Behind Peer-to-Peer Presentation EXEC All Levels ► We’ll kick off the Executive Track by taking a look at how organizations have evolved and built their organizational cultures and structured their senior teams to take advantage of Tessitura as an enterprise-wide system - and the rapidly evolving opportunities and demands of information and technology. We’ll also explore how agile leadership and the rise of collaborative opportunities within our organizations are essential to the health and flexibility of today’s arts and Palazzo A-C, cultural institutions. JW-lobby PRESENTERS: Scan for Presentation Scott Harrison, Vice President of Advancement & External Relations, Detroit Symphony Orchestra Philippe Magid, Executive Director, Bangarra Dance Theatre James Walker, Director of Information Technology, Oregon Shakespeare Festival FACILITATOR: Anna Wessely, Software Development Project Manager, Tessitura Network Today’s Executive Track Sessions are sponsored by

Getting Education Into Tessitura: A Hitchhiker’s Guide to the Galaxy Panel Discussion EDU TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory Level ► Is the Tessitura universe alien to your education department? Wondering what out-of-the-box features or customizations will steer your ship in the right direction? This session will traverse Tessitura basics for education Palazzo E, JW-lobby program administrators. Learn how to track attendance, generate real-time reports, segment sensitive data for student Scan for Presentation programming, and collaborate with other departments. Our panelists will share their tips and tricks, and we’ll open the floor for your questions and ideas. PANEL MODERATOR: Colleen O’Hara, Project Manager, Tessitura Network PANELISTS: Brad Casey, Managing Director - Patel Conservatory, David A. Straz, Jr. Center for the Performing Arts Cassie LaFevor, HOT Manager TPAC Education, Tennessee Performing Arts Center Andrew Goldstein, Administrative Coordinator, Seattle Opera Maria Rhor, Coordinator for Administration, The Metropolitan Museum of Art Anne Marie Ryan, Project Manager, The Metropolitan Museum of Art

4 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16 Intro to mail2 Info All Areas Marbella 4, All Levels JW-lower ► This session will introduce you to mail2, the next generation of robust email marketing integrations. You’ll see Scan for Presentation the cost savings of unlimited email, experience the robust features, understand the benefits of an email marketer’s approach to Tessitura integration, and see where the mail2 platform is headed. Join us for a demonstration and interactive question and answer period. PRESENTERS: Chris Szalaj, Vice President of Business and Product Development, L2 Interactive Sydney Lynch, mail2 Product Support Specialist, L2 Interactive John Voight, mail2 On-Boarding & Training Specialist, L2 Interactive QuickSale Setup: You Really Know How to Push My Buttons Training IT MBR TKT Marbella 1-2, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels JW-lower ► Empower your sales team to sell with speed and grace using the button-driven QuickSale screen. You choose the Scan for Presentation products, you choose the layout. Admissions, memberships, contributions, packages, and merchandise - are all at the touch of a button. In this session, we’ll set up QuickSale screens that defy space and time and discuss ideas that you can take home to help your team be lightning-quick. This session is also presented on Wednesday at 10:45am.

PRESENTER: Nick Barnett, Quality Assurance Associate, Tessitura Network Rankings for Development: Tinder for Donors; Do You Swipe Right? Peer-to-Peer Presentation A&F DEV IT MBR Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels ► Having trouble identifying which of your donors are most likely to give a major, capital campaign, or planned gift? Palazzo F-H, Did you note some names once, but lose the Post-it? This session will explore how Tessitura users are automating and JW-lobby using Rankings to find these donors, convert ticket buyers to first-time donors, and tap new sources of revenue through predictive fundraising models. Scan for Presentation Nicholas Walls is presenting on behalf of Seattle Opera. PRESENTERS: Nicholas Walls, Gift Officer, Seattle Symphony Orchestra, Amy Lampi, Associate Director of Development, Alley Theatre Richard Jackson, Database Administrator, Alley Theatre Anthony Busti, Assistant Director of Donor Information, Metropolitan Opera FACILITATOR: Kerry Reeve, Application & Support Consultant, Tessitura Network Storytelling Across Your Organization: Reading From the Same (Play)book Discussion A&F DEV EDU MKT MBR Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels Siena I-II, RC-lower ► Content marketing is king, but how do you develop a stream of meaningful stories that raise brand awareness while Scan for Discussion Notes supporting sales and fundraising goals? Who owns the creative process? How do you strike a balance between your after Sept 14 everyday responsibilities and developing stories with a shelf life? Share your tips on creating an authentic, consistent, productive story that can be used cross-departmentally to achieve individual and collective goals. MODERATORS: Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y Mark Rhodes, Senior Developer, Tessitura Network SUBJECT MATTER GURU: Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater Tessitura v12+ Overview and Preparation: The Evolution Starts Now! Training All Areas Palazzo D, JW-lobby Out-of-the-Box Features, New Features Introductory/Intermediate Levels Scan for Presentation ► The highly anticipated v12.5 release is here and it’s time to upgrade! We will take you through the upgrade process to v12.5 and help with your project planning. You will see an overview of v12 application features and the migration. We’ll also touch on timeline expectations, testing requirements, and resource planning. PRESENTERS: Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network Karen Sterkowicz, Support Escalation Specialist, Tessitura Network

5 1:45pm – 3:00pm Concurrent Sessions – Sunday, August 16 Web Developers Forum: All Things HTTP:// Amarante 2-3, Discussion IT WEB JW-lower Productivity, New Features Intermediate/Advanced Levels Scan for Discussion Notes ► Web developers unite! Join members of the Tessitura web team for a power-packed roundtable discussion on all after Sept 14 things http://. Bring your ideas to excite, perplex, and impress your developer peers. Hot topics for this year’s discussion may include working with Tessitura v12.5, Pricing and Messaging Rules, REST API, mobile development, and more! Note: This session is intended for web developers specifically and content will be focused at a technical level. MODERATORS: James Boncek, Technical Web Specialist, Tessitura Network Heather Reynolds, Lead Developer Web Products, Tessitura Network

Ritz-Carlton Sponsor Lab The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, ask questions, learn about their products and services, and meet with our RC-lobby sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, in the Tessitura application and to ask questions about Tessitura products RC-lobby and services.

3:00pm – 3:30pm Afternoon Networking Break – Sunday, August 16 Afternoon Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton Ballroom & This afternoon’s break is sponsored by Prefunction Areas

3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16 Basic Development - Entry and Tracking: …Finish Strong Training DEV MBR Amalfi I-II, Out-of-the-Box Features Introductory Level RC-lower ► The Basic Development sequence provides an overview of fundamental Tessitura functions for the development Scan for Presentation professional, and attending both sessions is highly recommended. In this second of two sessions, we’ll pick up where Basic Development - Structural Concepts left off. We’ll cover acknowledgements and contribution processing, and finish with plans and portfolios in v12. This session content is continued from the earlier session Basic Development - Structural Concepts, on Sunday at 1:45pm. PRESENTER: David Crowther, Implementation & Training Consultant, Tessitura Network Basic Marketing - Reporting and Analysis: See Where You’ve Come From Training MKT Tuscany D, Out-of-the-Box Features Introductory Level RC-lobby ► If you are looking to learn more about Tessitura’s marketing tools, this is the session for you. This is the second of a Scan for Presentation two-part overview of the fundamental Tessitura marketing tools. In this session we’ll have an introduction to analyzing data using lists and extractions and take a peek at T-Stats and Dashboards. This session content is continued from the earlier session Basic Marketing - Campaigns, Appeals, and Sources, on Sunday at 1:45pm. PRESENTER: Emma Carter, Support & Application Consultant, Tessitura Network

6 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16 Basic Ticketing - Transactions: Open the Door Del Lago 3-4, Training TKT JW-lower Out-of-the-Box Features Introductory Level Scan for Presentation ► This session will provide an overview of ticketing transactions including terminology; best practices and procedures for processing single tickets, subscriptions, and exchanges; and a brief look at QuickSale functionality. This is an introductory session designed for new users and those who don’t work in the ticketing area but want an overview. This session content is continued from the earlier session Basic Ticketing - Setup, on Sunday at 1:45pm. PRESENTER: JD Short, Tessitura Services Specialist, Tessitura Network Creating Interceptors and Plugins: A Little Code Goes a Long Way Training IT Segura 5, JW-lower Productivity Intermediate/Advanced Levels Scan for Presentation ► Want to learn how to incorporate your organization’s business rules into the framework of Tessitura? This session will walk you through the process of creating and installing a plugin using Visual Studio and IIS. Real world examples will show how you can leverage interceptors to transform and validate data, log exceptions, send notifications, and integrate with Third-Party services. PRESENTERS: Patrick Drew, Support & Application Consultant, Tessitura Network Ravi Ranjan, Senior Developer, Tessitura Network Dashboard Magic: Widget Wizardry Show and Tell Peer-to-Peer Presentation All Areas Out-of-the-Box Features, Productivity All Levels Tuscany E-H, ► “I didn’t know Tessitura Dashboards could do that!” Our presenters will discuss their Dashboard success stories, RC-lobby their most effective dashboards, and how you can set them up for your organization as soon as you get home. We’ll Scan for Presentation also look at what’s possible with a bit of IT know-how for the more adventurous. PRESENTERS: Debbie Harland, Box Office Systems & Database Manager, Old Vic Theatre Andrea Williams, Manager of Operations & Analytics, National Geographic Society Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada Matthew Hoyt, Database Administrator, STL Symphony FACILITATOR: Paul Callas, Application & Support Consultant, Tessitura Network Email Marketing Campaigns and Strategies: FW: “Please Respond if You’re Not Dead” Discussion EDU MBR MKT TKT WEB Napoli I-II, Productivity, Industry-Wide Interest Introductory/Intermediate Levels RC-lower ► Your upcoming production, exhibit, or season has been announced - what’s your next marketing move? Let’s share tips and strategies from organizations around the world on creating successful email marketing campaigns. Whether Scan for Discussion Notes after Sept 14 you’re trying to track and analyze your results, plan an organized schedule, or keep up with new technology, take away tips for success at your organization! MODERATORS: Gabriela Jirasek, New Media Manager, Goodman Theatre Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network SUBJECT MATTER GURU: Alexandra Barber, Digital Marketing Manager, Roundabout Theatre Company EXECUTIVE TRACK: Data-Driven Decision Making: The New World of 3D Understanding Peer-to-Peer Presentation EXEC All Levels ► With myriad challenges facing organizations, Tessitura and other information systems can help executives make strategic decisions. In this session, we’ll look beyond the day-to-day to understand how Tessitura’s easy-to-use Palazzo A-C, business intelligence (BI) tools can help inform and monitor data-driven decisions. See how organizations have used JW-lobby data-mining, reporting, and the flexibility inherent in the system. We’ll move from what’s available out-of-the-box, to a Scan for Presentation more complex example, and conclude with a future-thinking scenario. PRESENTERS: Tom O’Connor, Director, Enterprise Consulting, Tessitura Network Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre Catherine Devine, Chief Digital Officer, American Museum of Natural History FACILITATOR: Anna Wessely, Software Development Project Manager, Tessitura Network Today’s Executive Track Sessions are sponsored by JCA, Inc.

7 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16 Intro to T-Stats: Self-Serve Reporting for the Whole Team Info A&F DEV EDU IT MBR MKT TKT Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features Introductory Level JW-lobby ► Ever wonder why so many forum responses ask, “Do you have T-Stats?” This session will introduce you to both the Scan for Presentation basics and further capabilities of T-Stats - Tessitura’s fully integrated data analysis and ad hoc reporting tool. T-Stats is a standard Tessitura component and an integral part of the Tessitura Business Intelligence Suite. This introductory session is ideal for new T-Stats users, or organizations that have not yet implemented T-Stats. PRESENTERS: Kirk Mortensen, Product Manager, JCA, Inc. Amy Aldrich, Product Manager, JCA, Inc. Keep Your TUG Chugging Along: All Aboard the TUG Express! Discussion A&F DEV EDU IT MBR MKT TKT Consortia, Industry-Wide Interest Introductory/Intermediate Levels Capri, RC-lower ► A regional Tessitura User Group is a great way to keep the TLCC vibe going year round, enhance your Scan for Discussion Notes organization’s use of Tessitura, and discuss topics of industry wide interest with peers in your region. Come discuss after Sept 14 programs and formats that have worked for your TUG, and how to keep the momentum going. Find out how the Network can help you start or maintain a group of your own. MODERATORS: Tom Brown, Tessitura Business Manager, Brooklyn Academy of Music Tami Fox, Services & Community Relations Specialist, Tessitura Network SUBJECT MATTER GURUS: Nicola Blackburn, Ticket Sales Manager, Theatre Royal and Royal Concert Hall Jeffrey Cass, Implementation & Training Consultant, Tessitura Network Leveraging v12 Pricing Setup: The Tessitura Power Grid Training MKT TKT Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels Palazzo E, JW-lobby ► This session will help you get started with the new Pricing Setup to take advantage of its simplicity and advanced Scan for Presentation capabilities. See examples of conversions from v11 pricing to layers in v12, and explore new approaches to setup using pricing events. We’ll touch on the excitement of v12.5 pricing rules. Learn tricks to simplify your pricing setup including offers, template best practices, and how best to use multiple pricing layers. This session is also presented on Wednesday at 1:45pm.This session is also presented on Wednesday at 1:45pm. PRESENTERS: Emma Larcombe, Application & Support Consultant, Tessitura Network Gregg Stickney, Director of Support, Tessitura Network Plans for Education: Coloring Outside the Lines, Inside the Software Peer-to-Peer Presentation DEV EDU MKT Out-of-the-Box Features, Productivity, New Features All Levels ► The feature-rich plans tab in Tessitura v12 was born in the fundraising department, but potential uses go way Plaza I-III, beyond that. Find out how education departments are imagining and implementing ideas to use plans and portfolios RC-lobby to track school relationships, auditions and applications, prospective students and teachers, and more. Build your own Scan for Presentation portfolio of ideas for this easy-to-configure tool - and make sure you’re communicating with other departments! PRESENTERS: Teresa Rende, Education & Community Engagement Coordinator, Goodman Theatre Mary French, Database Manager, Atlanta Ballet Meredith Deeley, Folger Institute Administrative Assistant, Folger Shakespeare Library Mark Allwein, School Programs Manager, Seattle Opera Andrew Goldstein, Administrative Coordinator, Seattle Opera FACILITATOR: Beth Gilliland, Documentation & Product Specialist, Tessitura Network Prospect Research and Assessing Wealth: Finding the Needle in the Haystack Panel Discussion DEV Strengthen the Bottom Line, Productivity Introductory/Intermediate Levels ► Do you know how much potential is in your database today? Once you’ve identified a prospect, what’s the next Segura 1-4, step? Our panelists will discuss how to assess your audience, use tools like WealthEngine to find new donors, and JW-lower maximize revenue for your organization. Bring your questions and ideas to engage with our panel! Scan for Presentation Nicholas Walls is presenting on behalf of Seattle Opera. PANEL MODERATOR: Melissa Malone, Application Support Specialist, Tessitura Network PANELISTS: Sadie Treese, Development Systems Coordinator, Pittsburgh Cultural Trust Consortium Nicholas Walls, Gift Officer, Seattle Symphony Orchestra Matthew Echert, Development Research Manager, Pacific Northwest Ballet JB Rauch, Vice President Channels, WealthEngine

8 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16 Retaining Your Audience With Customer Service: Customer Service Is the New Marketing Discussion MBR TKT Industry-Wide Interest All Levels Siena I-II, RC-lower ► Customers have more options than ever before on where to spend their entertainment dollars. How can you best Scan for Discussion Notes serve everyone in your diverse audience? Are your customer service representatives empowered to solve problems on after Sept 14 their own? This session will consider the customer experience from the time they order tickets through their post-visit “glow”. Come discuss how you meet your audience’s needs and keep them coming back with great customer service. MODERATORS: Shane Quinn, Assistant Director of Audience Services, Yale Repertory Theatre Alex Lee, Application Support Specialist, Tessitura Network SUBJECT MATTER GURU: Shane Morton, First Assistant Treasurer Box Office, Los Angeles Opera Tessitura Server Administration: Conducting Your Tessitura Training IT Del Lago 1-2, Productivity Advanced Level JW-lower ► Interested in maximizing efficiencies and configuring your Tessitura servers and services for scalability? Learn Scan for Presentation about some common server configurations including virtualization options and deployment via terminal services. Using the layout of the Tessitura RAMP environment as an example, this presentation will talk through the decision-making process, and showcase some options available to your organization. We’ll encourage others to share their experience with administering a local (non-RAMP) Tessitura environment. PRESENTERS: Aaron Greene, Managed Services Operations Manager, Tessitura Network Adam Mikolajczyk, Managed Services Operations Specialist, Tessitura Network The Vast World of Memberships: Ideas From Around the Globe Discussion DEV MBR MKT TKT Strengthen the Bottom Line, Admissions-Based, Industry-Wide Interest Introductory Level Palazzo D, JW-lobby ► What makes a membership in Sydney different from one in Boston? Let’s find out! From museums to symphonies, Scan for Discussion Notes arts presenters to education partners, let’s discuss how memberships are defined across organizations. We’ll survey after Sept 14 the member landscape from acquisition to benefits, examine the use ofTessitura for memberships, and exchange tips on measuring member value. Walk away with a new perspective on memberships! MODERATORS: Heather Calvin, Associate Vice President Visitor Services & Membership, Museum of Science David Ellis, Director Strategic Accounts, Tessitura Network SUBJECT MATTER GURU: Anthony Busti, Assistant Director of Donor Information, Metropolitan Opera Web Developers Show-N-Tell: All Things HTTP:// Panel Discussion IT WEB Productivity Intermediate/Advanced Levels ► After getting a hundred and one great ideas circulating from the Web Developers Forum discussion, we’ll change Amarante 2-3, gears and allow these web rock stars to showcase some of the best new work they’ve completed since we got together at TLCC2014. Prepare to be amazed, astounded and maybe even a little jealous ... Note: This session is intended for JW-lower web developers specifically and content will be focused at a technical level. Scan for Presentation MODERATORS: James Boncek, Technical Web Specialist, Tessitura Network Heather Reynolds, Lead Developer Web Products, Tessitura Network PANELISTS: Ariana French, Director Digital Technology, American Museum of Natural History Matthew Tarr, Director Digital Architecture, American Museum of Natural History Micah Walter, Webmaster, Cooper Hewitt, Smithsonian Design Museum David Meyer, Director of Web & Web Development, 92nd Street Y WordFly for WordFly Users Training All Areas Marbella 1-2, All Levels JW-lower ► As digital messaging continues to evolve, so do your customers’ expectations. In this session, we’ll discuss how Scan for Presentation WordFly helps you meet evolving demands for a seamless communication experience across devices. WordFly enables you to collaborate across teams, assess campaign effectiveness, and respond to change. We’ll discuss new features, marketing trends, and how WordFly is growing to allow you to deliver more effective messaging and find new opportunities for growth. PRESENTER: Kirk Bentley, Engagement Manager, POP

9 3:30pm – 4:45pm Concurrent Sessions – Sunday, August 16 Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 5:00pm – 5:30pm Tessitura Network Chorus Rehearsal – Sunday, August 16 Tessitura Network Chorus Rehearsal Mediterranean The Tessitura Network Chorus rehearses again for our performance tonight. Everyone is welcome to join, even if you didn’t sign up during registration or Ballroom, JW-lobby missed the first rehearsal.

Evening – Conference Welcome and Neighborhood Networking Sunday, August 16

Conference Welcome Join us as President Jack Rubin delivers the Conference Welcome. He will set the stage for our 6:00pm-6:30pm Conference, and our evening event, with his inspiring talk, “Community: It’s in Our DNA.” Mediterranean Neighborhood Networking, immediately following Jack’s welcome, is the perfect way to end our Ballroom, JW-lobby first day together with a community evening of dinner, refreshments, and networking. PRESENTER: Jack Rubin, President, Tessitura Network Neighborhood Networking After the Conference Welcome we’ll enjoy the rest of our evening with Neighborhood Networking and dinner. To begin, Don Youngberg will get us prepared by sharing the plan for the night. Then, there will be two sequential Block Parties in different areas where you’ll meet and dine with others in groups by organizational genre and then by interest/functional area. At the conclusion of Neighborhood Networking, we’ll have a performance by the Tessitura Network Chorus! Get ready for food, drinks, and fun! PRESENTER: Don Youngberg, Vice President Community, Tessitura Network 6:30pm-10:00pm JW-lobby & Tonight’s Neighborhood Networking is sponsored by RC-lobby Various Locations

10 Monday, August 17 Check-In and Information Desk Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-6:30pm Grande Registration Desk, JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

7:30am – 9:00am Breakfast – Monday, August 17 Breakfast Lots of options this morning - Breakfast, Labs, and Discussions. Breakfast Discussions begin at 8am; buffets are Mediterranean located outside of discussion rooms. Ballroom, Ritz- Today’s breakfast is sponsored by Carlton Ballroom, & Prefunction Areas

11 8:00am – 8:45am Breakfast Discussions – Monday, August 17 EXECUTIVE TRACK: Breakfast Networking for Executives: Good Eats and Great Conversation Discussion EXEC All Levels ► At a Conference this big, it’s tough to meet everyone you want to meet! We’re here to help. At the Executive Track breakfast, get your networking off to a fast start with one of our table hosts, who represent a broad cross-section of executives in the Tessitura community. Sign up for a table on Sunday, or grab any empty seat on Monday morning. FACILITATOR: Anna Wessely, Software Development Project Manager, Tessitura Network TABLE HOSTS: Annie Burridge, Managing Director, Opera Philadelphia Kristin Darrow, Vice President Internet Strategy, Tessitura Network Chuck Reif, Senior Vice President Development & Technical, Tessitura Network Catherine Devine, Chief Digital Officer, American Museum of Natural History Palazzo A-C, Kevin Giglinto, Vice President for Strategy & Special Initiatives, Chicago Symphony Orchestra JW-lobby Scott Harrison, Vice President of Advancement & External Relations, Detroit Symphony Orchestra Philippe Magid, Executive Director, Bangarra Dance Theatre Lisa Middleton, Director of Marketing, Lyric Opera of Chicago Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre David Pearce, Business Performance Director, Wales Millennium Centre James Walker, Director of Information Technology, Oregon Shakespeare Festival Sarah Woods, Director of External Affairs, Royal Albert Hall Today’s Executive Track Sessions are sponsored by

Go Green; Stay Green: Where Energy Efficiency and Work Efficiency Meet Discussion All Areas Strengthen the Bottom Line, Industry-Wide Interest All Levels Capri, RC-lower ► Does your organization commit to sustainability, or do you feel like the only one recycling and printing double-sided? Scan for Discussion Notes Let’s discuss reducing waste throughout the organization, getting the executive team on board with an organizational after Sept 14 plan, and the benefits that can accrue when you enact green business practices. Learn what your peers are doing to save the planet while saving money for their organizations. MODERATORS: Mark Marston, Subscription & Customer Service Manager, Pittsburgh Opera Dale Aucoin, Support Escalation Specialist, Tessitura Network SUBJECT MATTER GURU: Sarah Stevens-Morling, Director of Technology Media & Web Services, Yale University School of Drama Open Source Development and Collaboration: We’re All in This Together Discussion IT WEB Del Lago 1-2, Strengthen the Bottom Line, Productivity, Small Orgs, Industry-Wide Interest Intermediate/Advanced Levels JW-lower ► How often do Tessitura organizations expend resources to build websites that fulfill very similar purposes? When is Scan for Discussion Notes it truly worth it, and when are we just reinventing the wheel? Let’s discuss how we can work together to develop tools after Sept 14 collaboratively, increase efficiency and ROI, and convince executives that open source is worth a shot. MODERATORS: Chris Tusciuk, Director of IT, The New 42nd Street / The New Victory Theater Samuel Menard, Web Developer & Consultant, Tessitura Network SUBJECT MATTER GURU: Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater Privacy Laws and Email Marketing Best Practices: How to Stay off the Interpol List Discussion A&F DEV EDU MBR MKT TKT WEB Industry-Wide Interest Introductory/Intermediate Levels Siena I-II, RC-lower ► Keeping our patrons and their data safe and secure will lead to longer, more productive relationships. But the rules governing digital privacy around the globe are constantly changing. Share how your organization has navigated these Scan for Discussion Notes after Sept 14 issues and adapted to laws regarding email marketing and fundraising communications. Let’s discuss best practices for collecting and sharing information online. MODERATORS: Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y Ranie Daw, Application Specialist / Consultant, Tessitura Network SUBJECT MATTER GURUS: Jason Taylor, Database Manager, Toronto Symphony Orchestra Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne

12 8:00am – 8:45am Breakfast Discussions – Monday, August 17 Del Lago 3-4, RAMP User Meet-Up: Say Hi to Your Virtual Friends JW-lower Discussion All Areas All Levels Scan for Discussion Notes after Sept 14 ► Join fellow RAMP users to share tips and tricks and meet members of your RAMP Support team! MODERATORS: Brian Jackson, Managed Services Specialist, Tessitura Network Chris LaBove, Managed Services Operations Specialist, Tessitura Network

Tessitura Onboarding Best Practices: Enthuse or Lose Discussion All Areas Productivity All Levels Palazzo E, JW-lobby ► How do you train and engage new staff at your organization in Tessitura? Do you have a training program in place? Scan for Discussion Notes Have you created your own documentation, or do you point people to Tessitura’s Learning Resources? Come share after Sept 14 your successes and challenges with getting your colleagues up and running, and take away some new ideas from this discussion. MODERATORS: Monica Martin, Database Administrator, Oregon Shakespeare Festival Marley Wynne, Implementation Specialist Web Products, Tessitura Network SUBJECT MATTER GURU: Jenny Graf, Tessitura Systems Administrator, UMS Tracking Your Telefunding: What Happens on the Call Doesn’t Stay on the Call Discussion DEV MBR Napoli I-II, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest Intermediate Level RC-lower ► How does your organization track touch points for your telefunding campaigns? Are you using plans, steps, or CSIs, Scan for Discussion Notes or other custom solutions? What notes do you take, and what trends do you see? Join us to discuss how we can all get after Sept 14 the most out of our telefundraising efforts. MODERATORS: Tegan Ketchie, Business Processes Manager, Atlanta Symphony Orchestra Chris Hipschen, Quality Assurance Lead, Tessitura Network SUBJECT MATTER GURU: Melissa Scott, Director of Data Systems, Cincinnati Symphony Orchestra 9:00am – 10:15am Concurrent Sessions – Monday, August 17 Advanced Extractions: The Art Behind the Science Training DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Advanced Level Palazzo F-H, ► Paint with data! Explore beyond the basics of extractions and experiment with finding creative ways to solve your JW-lobby more complex targeting needs. Do members upgrade at a higher rate than ticket buyers become new members? Scan for Presentation Answering this question requires data. We’ll dive into the segmentation functionality of extractions, learn how to use them to improve communication efforts, and see how v12 enhances your ability to view the constituents you’re looking for. This session is also presented on Wednesday at 3:30pm. PRESENTERS: Beth Gilliland, Documentation & Product Specialist, Tessitura Network Matt Hilgers, QA Specialist - Development, Tessitura Network Basic Memberships - Fundamentals: Getting Started Training DEV MBR Marbella 1-2, Out-of-the-Box Features, Admissions-Based Introductory Level JW-lower ► This session is the first of two that provide an overview of membership fundamentals in Tessitura. In this session Scan for Presentation we’ll explore campaign/fund/membership setup; selling memberships through contribution entry, ticket order details, and QuickSale; keeping membership data current; and basic membership list criteria. This session is recommended for those new to Tessitura memberships or for those who would like a refresher on basic membership functionality and features. This session content is continued in Basic Memberships - Further Topics, on Monday at 10:45am. PRESENTER: Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network

13 9:00am – 10:15am Concurrent Sessions – Monday, August 17 Basics of Stored Procedures: The Logical Place for Your Logic Training IT Napoli I-II, Productivity Introductory/Intermediate Levels RC-lower ► This session is targeted towards users proficient in writing SQL queries who are looking to expand their abilities. Scan for Presentation We will cover creating, modifying, and using stored procedures. In addition, we will look at SQL features important for stored procedures. We’ll use examples from the Tessitura database to illustrate these points and demonstrate how to customize a stored procedure. PRESENTERS: Chris Hall, Technical Consultant, Tessitura Network Mark Rhodes, Senior Developer, Tessitura Network Best Practices for Testing: Problem Free Philosophy Discussion A&F DEV IT MKT TKT WEB Del Lago 3-4, Productivity Introductory Level JW-lower ► How much testing is enough? Who completes testing, and do you use documentation? How do you test a version Scan for Discussion Notes upgrade, season on-sale, new report, or customization? Come discuss the methods, check lists, and techniques that after Sept 14 have worked for you, and pick up some fresh ideas for your next project. MODERATORS: Janna Ellis, Director Yale Tessitura Consortium, Yale University Emma Carter, Support & Application Consultant, Tessitura Network SUBJECT MATTER GURU: Sean Pinto, Database & Web Manager, Center Theatre Group BI for Ticketing - Reporting: It’s a Numbers Game Tuscany D, Training A&F EDU IT MKT TKT RC-lobby Out-of-the-Box Features Introductory/Intermediate Levels Scan for Presentation ► Having trouble effectively reporting daily sales numbers? Proofing or settling a show? Analyzing performance sales across and between productions and seasons? All the numbers you need are in Tessitura - let us help you find them! We’ll review the most effective options in Tessitura standard reports for all your daily and periodic ticketing reporting needs. PRESENTER: Jonathan Smillie, Implementation & Training Consultant, Tessitura Network Digital Audience Engagement: Have Some HTTP With Those Tickets! Panel Discussion EDU IT MBR MKT TKT WEB Productivity, Industry-Wide Interest All Levels ► Arts and cultural organizations are some of the most successful at enchanting customers and creating long-lasting Palazzo E, JW-lobby affinity. Many have successfully made the hop into digital media and are building new-form audience engagement. Whether you’re just starting out or have a well-established base, this session will investigate how can you grow digital Scan for Presentation engagement, sustain it, and translate it into sales and affinity programs that help realize your organization’s broader goals. PANEL MODERATOR: Kristin Darrow, Vice President Internet Strategy, Tessitura Network PANELISTS: Lisa Middleton, Director of Marketing, Lyric Opera of Chicago Christina Østerby, Director of Analytics and Business Development, The Royal Danish Theatre Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra EXECUTIVE TRACK: Leading a Customer-Centric Organization: It’s Not Just Who You Know, But What You Know About Them Peer-to-Peer Presentation EXEC All Levels Palazzo A-C, ► Do you know who your customers are, what they want, and where you can find others like them? In this session, JW-lobby learn how quantitative and qualitative patron data is changing the way we understand and prospect for customers, and Scan for Presentation how staying nimble in response to customer expectations contributes dramatically to retention and engagement. PRESENTERS: Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y Becky Loftus, Head of Audience Insight, Royal Shakespeare Company Meghan Curran, SVP Marketing, Guest Experience & Sales, John G Shedd Aquarium FACILITATOR: Anna Wessely, Software Development Project Manager, Tessitura Network Today’s Executive Track is sponsored by JCA, Inc.

14 9:00am – 10:15am Concurrent Sessions – Monday, August 17 Extraordinary Uses of Tessitura Quickfire: Tessitura’s Tomorrowland Today Peer-to-Peer Presentation All Areas Out-of-the-Box Features, Productivity All Levels ► Step right up, folks, and learn what Tessitura can do for you! It doesn’t stop with selling tickets - come see what extraordinary things people are doing to save time and provide a better customer experience. This session will feature a series of quickfire presentations from users who have thought outside of the box. Get ready to be blown away with Tuscany E-H, knowledge you won’t want to miss! RC-lobby PRESENTERS: Scan for Presentation Laura Scholl, Marketing Operations Manager, Brooklyn Academy of Music Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts Katie Lachance-Duffy, Application Systems Analyst / DBA, Wilma Theater Graeme Ellis, Ticketing Data Manager, Roundhouse Trust Nicole Keating, Senior Director Ticket Services, Adrienne Arsht Center for the Performing Arts Richie Warburton, Director of Technology, Wigmore Hall Jon Zielinski, Box Office Manager, Science Museum of Minnesota FACILITATOR: Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network Intro to N-Scan Access Control: Barcodes and Beyond Marbella 4, Info A&F DEV EDU IT MBR MKT TKT JW-lower Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based All Levels Scan for Presentation ► Want to record, view, and analyze attendance in real-time? Enable print-at-home ticketing? Receive notifications when VIPs arrive? Empower house managers to resolve seating problems instantly? Quickly communicate to patrons and house staff with efficient messaging? Use one ticket to access multiple events, or allow venue access by flashing a membership card? This session introduces these and other features of N-Scan, Tessitura’s fully-integrated access control, patron tracking, and attendance monitoring system.

PRESENTER: Christy Carlson, Implementation & Training Consultant, Tessitura Network Lifelong Learning: Community Engagement Beyond the Schools Discussion EDU Segura 5, JW-lower Industry-Wide Interest All Levels Scan for Discussion Notes ► Much of our work in arts and culture education focuses on young people. To engage the entire community, we after Sept 14 should also program for older students, adults, and seniors - but this isn’t always easy. What does your organization do to engage diverse communities of learners beyond grade school? Come discuss what organizations gain when our education goals are inclusive of lifelong learners in the community. MODERATORS: Jason Ward, Manager of Education & Community Engagement, Philly Pops Michael Reisman, Technical Consultant, Tessitura Network Output Set Builder Custom Elements: What You Want, Baby You Got It Del Lago 1-2, Training IT JW-lower Out-of-the-Box Features, Productivity Intermediate/Advanced Levels Scan for Presentation ► No more black holes! If the data is in Tessitura, you can pull it back out. Almost anything in Tessitura can become an Output Set Element. If you know how to use Output Set Builder and you can write SQL, this session is for you! Learn how to create custom output set elements and parameters and learn nifty ways to get the most out of each element. PRESENTER: Sandra Ashby, Application Specialist, Tessitura Network Pricing Rules Setup - The Basics: One Rule Set to Price Them All Training IT MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels Palazzo D, JW-lobby ► Pricing rules (new in v12.5) provide robust functionality to automatically execute pricing changes and deliver messaging based on what’s added to an order and to whom the order belongs. In this session, we’ll take a detailed look Scan for Presentation at pricing rule setup including the six different rule types, constituent criteria, rule messaging, and working with rule sets to group and rank your rules This session content is continued in Pricing Rules Setup - Rules in Action, on Monday at 10:45am. This session is also presented on Thursday at 9:00am. PRESENTERS: Dave Aholt, Network Developer, Tessitura Network Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network

15 9:00am – 10:15am Concurrent Sessions – Monday, August 17 QuickSale Magic: For a Few Dollars More… Peer-to-Peer Presentation DEV EDU IT MBR MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels ► QuickSale in version 12.1 introduced a whole new way of selling in Tessitura. With some creativity and an Amalfi I-II, organizational plan, your institution can speed operations and improve customer service. Come see our Sales Layout RC-lower showcase. Our presenters will discuss advanced setup tips, timed admissions, selling add-ons, and much more. Scan for Presentation PRESENTERS: Amanda Abernathy, Visitor Services Coordinator, Museum of Contemporary Art Chicago (MCA) David Pitak, Application Support Specialist, John G Shedd Aquarium Alison Lambert, Visitor Systems Manager, Auckland War Memorial Museum Patrick Schley, Academy Services Manager, First Stage Tim Chandler, Ticketing and CRM Administrator, Perth International Arts Festival FACILITATOR: Karen Sterkowicz, Support Escalation Specialist, Tessitura Network Rankings Online: Priority Access for Priority People Peer-to-Peer Presentation DEV MBR MKT TKT WEB Out-of-the-Box Features, Productivity All Levels ► Does your organization use rankings on your website? Presenters in this session will discuss uses for rankings Segura 1-4, online, including staff ticketing, access ticketing, and loyalty programs. They’ll cover the tweaks they made to their JW-lower websites, and what they had to set up on the back end to make it work. Whether you’re new to rankings, or want to see Scan for Presentation more advanced uses, learn what rankings can do for you! PRESENTERS: David Frederick, Database Applications Analyst, Segerstrom Center for the Arts Monica Martin, Database Administrator, Oregon Shakespeare Festival Nich Young, IT Manager, Sydney Theatre Company Mark Sackett, Box Office Manager / Treasurer, San Francisco Opera FACILITATOR: Suzie Davidson, Client Services Specialist Web Products, Tessitura Network The Fundraising Next Generation: Building the World of Tomorrow Peer-to-Peer Presentation DEV MBR Strengthen the Bottom Line, Industry-Wide Interest All Levels Plaza I-III, ► “Remember us when you’re older!” How can you tap into a younger market and convince a millennial to donate? How do young families differ from older individuals when it comes to giving? In this session, presenters will discuss how RC-lobby their organizations are attracting and encouraging a new generation of philanthropists including millennials, families, Scan for Presentation and young professionals. PRESENTERS: Kelly Albrecht, Assistant Director of Individual Giving, John G Shedd Aquarium Oliver Pattenden, Manager, Membership Programs, Roundabout Theatre Company Amy Lampi, Associate Director of Development, Alley Theatre FACILITATOR: Alex Harris, Director of Implementations, Tessitura Network Working With the API: Serving Up a Slice of API Training IT WEB Amarante 2-3, Out-of-the-Box Features Intermediate Level JW-lower ► Learn about the nuts and bolts of working with the Tessitura SOAP and REST APIs. What’s the difference between Scan for Presentation SOAP and REST? What’s new in the REST API? We’ll answer these questions and dig into some example code demonstrating common usages of the REST API from a web/mobile perspective. This session is technical in nature, and targeted at intermediate developers who have some experience working with APIs. PRESENTERS: Matt Belanger, Technical Analyst Web Products, Tessitura Network Eric Margheim, Network Developer, Tessitura Network Working With Your Board: The Board Bootcamp Discussion A&F DEV Strengthen the Bottom Line, Small Orgs, Large Orgs All Levels Siena I-II, RC-lower ► What is the role of board members in your organization? Are they active fundraisers or stewards... or can you inspire Scan for Discussion Notes them to be? How do you track board activities, meetings, and involvement in solicitations? Join us to discuss how we after Sept 14 can leverage the board for fundraising efforts, while ensuring they receive the very best support from your organization. MODERATORS: Jennifer Nichols-Peña, Development Manager, California Center for the Arts, Escondido Alaine Arnott, Project Manager, Tessitura Network SUBJECT MATTER GURU: Laurel Skehen, Development & Board Relations Coordinator, UC Berkeley - Cal Performances

16 9:00am – 10:15am Concurrent Sessions – Monday, August 17 Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 10:15am – 10:45am Morning Break – Monday, August 17 Morning Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton This morning’s break is sponsored by Ballroom & Prefunction Areas

10:45am – 12:00pm Concurrent Sessions – Monday, August 17 Advanced Data Conversion and Import Tools: Let’s Share the (Data) Load Training IT Palazzo E, JW-lobby Out-of-the-Box Features, Productivity Advanced Level ► You’ve mastered the basics of the standard import tools, but now you want to import data into local tables or from Scan for Presentation other organizations - we’ll show you how. We’ll cover some advanced examples of using the customizable “hooks” introduced in v12, and look at importing external barcodes. We’ll also cover the conversion tools which allow you import more data into Tessitura than is included in the standard utilities. PRESENTERS: Michael Reisman, Technical Consultant, Tessitura Network Natalie Threlfall, Application & Support Consultant, Tessitura Network Basic Memberships - Further Topics: Level Up Training DEV MBR Marbella 1-2, Out-of-the-Box Features, Admissions-Based Introductory Level JW-lower ► Offered as a continuation of Basic Memberships - Fundamentals, this session will explore the next level of Scan for Presentation membership features in Tessitura. Topics will include basic and automatic renewals; upgrades and mid-year gifts; membership customization options; and reporting, membership analysis, and business intelligence. Join us to learn how to take your organization’s membership program to the next level. This session content is continued from the earlier session Basic Memberships - Fundamentals, on Monday at 9:00am. PRESENTER: Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network Basics of Finance in Tessitura: Keep It Simple Training A&F Segura 5, JW-lower Out-of-the-Box Features, Productivity Introductory/Intermediate Levels ► This session provides an understanding of the Tessitura transaction process as it relates to the general ledger and Scan for Presentation financial setup for ticketing and contributions. We will also look at the use of batches to group transactions, review the primary financial reports in Tessitura, and touch upon the principles of integrating Tessitura with your accounting software. PRESENTERS: Tony Barnes, European Operations Manager, Tessitura Network Theran MacNeil, Support Administration Manager, Tessitura Network

17 10:45am – 12:00pm Concurrent Sessions – Monday, August 17 Basics of Tessitura Dashboards: Be Prepared to Flip Your Widget! Training All Areas Out-of-the-Box Features, Productivity All Levels Plaza I-III, ► In this session, we’ll look at best practice approaches to strategic reporting using Dashboards and the on-demand RC-lobby metrics they provide. Looking at the flexibility and power of the widget, you’ll learn which questions to ask when building Scan for Presentation dashboards. This session is geared toward users who will be setting up dashboards for themselves or others using out- of-the-box functionality to create helpful metrics for any level of management. This session is also presented on Sunday at 1:45pm. PRESENTERS: Kirk Mortensen, Product Manager, JCA, Inc. Amy Aldrich, Product Manager, JCA, Inc. Decoding the Arts and Culture for IT: Discovering the Rosetta Stone for Tessitura Discussion DEV EDU IT MBR MKT TKT Amarante 2-3, Productivity All Levels JW-lower ► How can we make it easier for IT to understand the language and needs of the rest of the organization? How can Scan for Discussion Notes we work together cross-departmentally to improve communication and accomplish our shared goals? We’ll discuss after Sept 14 these questions, and focus on strategies you can take back and implement at your organization right away. MODERATORS: Fernando Margueirat, Business Analyst, The National Ballet of Canada Brian Pedaci, Support Escalation Specialist, Tessitura Network SUBJECT MATTER GURU: Caryl Jones, Tessitura Development Manager, Royal Albert Hall Education on the Web: Browse to My ‘Web’site, Said the Spider to the Fly Training EDU WEB Out-of-the-Box Features, Productivity Introductory/Intermediate Levels Amalfi I-II, ► Your website is the front door for students, parents, teachers, and school administrators to connect with your RC-lower educational offerings - make the most of it! In this session, discover out-of-the-box Tessitura functionality that can Scan for Presentation handle waiting lists, age restrictions, data collection, and more online. We’ll give a basic overview of API integration for custom sites, and highlight easy-to-implement tips and tricks in TNEW for online sales and registrations. PRESENTER: Alaine Arnott, Project Manager, Tessitura Network Marley Wynne, Implementation Specialist Web Products, Tessitura Network SUBJECT MATTER GURU: Marty Jones, Technical Consultant, Tessitura Network Foundation and Corporate Sponsorships: Put Your Logo Here! Discussion DEV MBR Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest All Levels Del Lago 1-2, ► Are you swimming in grant applications? Do you use Tessitura to track solicitations, manage contacts, JW-lower and administer benefits... on the corporate level? In this session, we’ll discuss the specific challenges and Scan for Discussion Notes opportunities of corporate, foundation, and government fundraising. Come with your tips and questions on institutional after Sept 14 giving. MODERATORS: Jennifer Nichols-Peña, Development Manager, California Center for the Arts, Escondido Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network SUBJECT MATTER GURU: Adam Binkley, Assistant Corporate Philanthropy, Woodruff Arts Center From Annual Giving to a Sustainer Model: Uptown Funk Gonna Give You the Model Peer-to-Peer Presentation DEV MBR Strengthen the Bottom Line, Productivity, Industry-Wide Interest Intermediate Level Tuscany E-H, ► What sounds better - bugging your donors year after year for their annual gift, or having their donations quietly roll in without having to lift a finger? Come hear how our presenters have moved donors from annual and manual, to monthly RC-lobby and automated giving. They’ll discuss processing, tracking, and their successes and challenges along the way. Bring Scan for Presentation your notepads, and get ready to become your organization’s sustainable giving guru! PRESENTERS: Emily Markoe, Membership Manager, San Francisco Ballet Tiffany Wilson, Audience Outreach Manager, Steppenwolf Theatre Company Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada FACILITATOR: Carli Webb, Tessitura Services Manager, Tessitura Network

18 10:45am – 12:00pm Concurrent Sessions – Monday, August 17 Intro to Audience Survey Methods: Emerging Trends Info A&F DEV EDU IT MKT TKT Tuscany D, Industry-Wide Interest All Levels RC-lobby ► Arts organizations seeking deeper relationships with their audiences know the importance of gathering reliable, high- Scan for Presentation quality feedback - both to aid in programming decisions and as an engagement strategy. But what’s the best way to collect, organize, and analyze this feedback? In this session, we’ll provide an overview of audience feedback methods, drawing on the experiences of a range of arts organizations. You’ll leave with a sample protocol and action plan. PRESENTERS: Alan Brown, Principal, WolfBrown Sean Fenton, Intrinsic Impact Program Manager, WolfBrown Managing Visitor Services for Admissions: The Need for Speed Marbella 4, Training A&F EDU IT MBR TKT EDU Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels JW-lower ► Whether you’re dealing with daily admissions, a film festival, a timed exhibition, or a dolphin show, we’ve got you Scan for Presentation covered. This session will give an overview of best practices for configuring Tessitura for admission sales, as well as a whole toolkit full of options including QuickSale, Tessitura Roving Box Office (TRBO), and N-Scan - all with the goal of helping to increase transaction speed and accuracy and ease visitor flow. PRESENTER: Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network Pricing Rules Setup - Rules in Action: Cooking With Criteria Training IT MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels Palazzo D, JW-lobby ► Build the BOGO you’ve always wanted. Simplify group sales with a single price type and set of seat volume rules. Free yourself from flex packages with a product volume rule. Alert customers to advanced parking purchases and Scan for Presentation dining deals with message only rules. In this session we’ll work through some essential pricing rule recipes so you can get home and get pricing. This session content is continued from the earlier session Pricing Rules Setup - The Basics, on Monday at 9:00am. This session is also presented on Thursday at 10:45am. PRESENTERS: Dave Aholt, Network Developer, Tessitura Network Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network Roadmap Overview Technology Roadmap All Areas Out-of-the-Box Features All Levels ► The Tessitura Technology Roadmap is the primary focus for future development of Tessitura and is greatly informed Del Lago 3-4, by the input of the Tessitura membership. In this session, the Product Development team will lead attendees through a JW-lower group exercise to help us prioritize and suggest changes to the Roadmap. A Roadmap Overview session is also scheduled on Thursday at 9:00am. MODERATOR: Anna Wessely, Software Development Project Manager, Tessitura Network Search Engine Optimization Panel Discussion MKT WEB Strengthen the Bottom Line, Industry-Wide Interest All Levels Napoli I-II, ► Struggling to maximize your online presence and wondering how to improve sales? Learn how digital marketing techniques like SEO can be used to attract new visitors, how cart recapture retains buyers, and how social media can RC-lower drive engagement and traffic. Strategies will be discussed to help you leverage best practices in digital marketing, SEO, Scan for Presentation and social media. Drive sales to new levels and capture opportunities you have been missing! PANEL MODERATOR: Paul Pezzano, Chief Operating Officer, Bluetube PANELISTS: LeeAnn Day, Digital Marketing Manager, David A. Straz, Jr. Center for the Performing Arts Lisa Middleton, Director of Marketing, Lyric Opera of Chicago Grant Davies, CEO, Bluetube

19 10:45am – 12:00pm Concurrent Sessions – Monday, August 17 Tessitura for New Staff: You’ve Got a Friend in Me Discussion A&F DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Introductory/Intermediate Levels Segura 6, JW-lower ► “I wish I’d known that from the beginning!” Sound familiar? Do you help orient new users in Tessitura? Or maybe Scan for Discussion Notes you’re new to it yourself? Come discuss tips and tricks for getting up and running in Tessitura, learning what you need after Sept 14 to know when you need to know it, and feeling comfortable in the software. Experienced users, come share your ideas with the new folks in the room! MODERATORS: Natalie Thorpe, Patron Services Manager, Utah Symphony | Utah Opera Beth Gilliland, Documentation & Product Specialist, Tessitura Network SUBJECT MATTER GURU: Kelly Enderwick, Tessitura & Research Coordinator, Sage Gateshead The Role of Digital Strategy: Giving Digital a Seat at the Table Discussion MBR MKT TKT WEB Strengthen the Bottom Line, Productivity, Industry-Wide Interest Intermediate/Advanced Levels Siena I-II, RC-lower ► It’s time to make digital strategy a priority and give digital strategists a seat at the table. You’ve got your social Scan for Discussion Notes channels up and running - now let’s talk about why you need an integrated strategy for digital media, and the role it after Sept 14 should play in your organization. Whether planning season announcements or marketing a slow-selling show or exhibit, a well-considered digital strategy can make a major impact. MODERATORS: Eric Bornemann, Director of Marketing, Los Angeles Opera Tom O’Connor, Director, Enterprise Consulting, Tessitura Network SUBJECT MATTER GURU: Aaron Bisman, Director of Audience Development, Jazz at Lincoln Center Tracking and Managing Volunteers: 101 Volunteers Panel Discussion A&F DEV MKT MBR TKT Out-of-the-Box Features, Productivity, Small Orgs, Large Orgs Intermediate/Advanced Levels ► Volunteers are a fundamental part of many organizations. To make the most of their time and ours, how can we best Segura 1-4, manage scheduling, reporting, contact information, and benefits?This panel discussion will explore the pros and cons JW-lower of implementing a volunteer management system through Tessitura. Come see what’s possible, and engage in a lively Scan for Presentation discussion with the panelists. Michelle Usadel is presenting on behalf of Milwaukee Repertory Theater. PANEL MODERATOR: Jon Ballinger, Technical Consultant, Tessitura Network PANELISTS: Shana Orr, Ticketing & Patron Services Manager, Alliance Theatre Michelle Usadel, Tessitura Systems Analyst, Phoenix Symphony Tanya Hoffmann, Manager Business Analysis & CRM, The John F. Kennedy Center for the Performing Arts Website WOW: How’d They Do That? Peer-to-Peer Presentation All Areas Productivity, Industry-Wide Interest All Levels Palazzo F-H, ► Ever seen a website that just blows your mind? In this session, presenters will offer case studies of how their organizations’ websites are going above and beyond in functionality and design. Learn about the amazing things going JW-lobby on in our community, and how your organization might implement some futuristic features in the here and now. Scan for Presentation PRESENTERS: Vince Ford, Director of Digital Media, New York Philharmonic Tracy Galligher Young, Deputy Director of Marketing, Lyric Opera of Chicago Luke McKenzie, Web Manager, Perot Museum of Nature and Science Barry Lalonde, Digital Product Manager, Seattle Symphony Orchestra FACILITATOR: Karyn Elliott, Client Services Manager Web Products, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

20 12:00pm – 1:45pm Lunch – Monday, August 17 Lunch Let’s do lunch! Lots of options during lunch - food plus Regional Tessitura User Group Meet-ups. RTUGs start at 12:30pm. Mediterranean Today’s lunch is sponsored by Ballroom, JW-lobby

12:30pm – 1:30pm Lunch Discussions – Monday, August 17 Regional User Group Meet-Ups

Want to get your Regional Tessitura User Group (TUG) together at TLCC? Thinking about organizing a TUG for your area? Here’s your chance to meet, plan, and see what’s happening next for Tessitura users in your region. Mediterranean Monday during lunch, we’ll have tables set aside. No deadline, no red tape - Ballroom, JW-lobby we provide the location, you provide the notices and shout-outs to all the folks who might be interested. Social media (the #tlcc2015 Twitter feed) would be perfect for promoting your meet-up!

12:30pm – 1:30pm Lunch Discussions – Monday, August 17 EXECUTIVE TRACK: Roundtable With Your Fellow Executives: Lunch With a Purpose Discussion EXEC All Levels ► Want to dive deeper into one of our Executive Track topics? How about exploring something new, like innovative engagement strategies or attracting younger audiences? We’ve asked several of our Executive Track presenters, plus a few others, to lead roundtable discussions. Grab your lunch, survey the table-top signs, and then dig right in to your lunch and the conversation! FACILITATOR: Anna Wessely, Software Development Project Manager, Tessitura Network TABLE HOSTS: Kay Burnham, Associate Vice President Guest Services, Segerstrom Center for the Arts Julie Carmody, Lead Systems Analyst, The Metropolitan Museum of Art Meghan Curran, SVP Marketing, Guest Experience & Sales, John G Shedd Aquarium Palazzo A-C, Kristin Darrow, Vice President Internet Strategy, Tessitura Network JW-lobby Russell Kelban, Chief Marketing Director, San Francisco Symphony Aaron Levine, Chief Information Officer, Carnegie Hall Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y Becky Loftus, Head of Audience Insight, Royal Shakespeare Company Victoria Nolan, Managing Director, Yale Repertory Theatre Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art Mary Beth Rossi, CFO, David A. Straz, Jr. Center for the Performing Arts Jonathan Saville, Director Sales Marketing & Development, Theatre Royal and Royal Concert Hall Eric Sellen, Publications Editor / Web Editor, The Cleveland Orchestra Robert Tarleton, Chief Technology Officer, Lincoln Center for the Performing Arts Matthew Tarr, Director Digital Architecture, American Museum of Natural History Risë Walter, Director of Audience Development, San Diego Opera Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra Today’s Executive Track Sessions are sponsored by JCA, Inc.

21 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17 “Your Shows Stink and So Do You!”: Managing Complaints, From “It’s Complicated” to “In a Relationship” Discussion A&F DEV EDU MKT TKT MBR Plaza I-III, Out-of-the-Box Features, Industry-Wide Interest All Levels RC-lobby ► Is the customer always right? Whether their complaint is about the exhibit, the performance, parking, or the price Scan for Discussion Notes of food and beverages, caring for your customer may be most important when they’re not happy. How do you handle after Sept 14 patron complaints, defuse anger, and keep your most passionate patrons coming back? Let’s discuss how to respond, what to say, who should say it, and how Tessitura can help (CSIs, anyone?). MODERATORS: Nicola Blackburn, Ticket Sales Manager, Theatre Royal and Royal Concert Hall Ranie Daw, Application Specialist / Consultant, Tessitura Network SUBJECT MATTER GURU: Jennifer McNally, Senior Manager of Membership and Guest Relations, High Museum of Art Advanced API Deep Dive - Constituent Management and Customizations: Swim in the Deep End of the API Pool Training IT WEB Del Lago 1-2, Out-of-the-Box Features, Productivity, New Features Advanced Level JW-lower ► The Tessitura API is continually evolving to support a growing suite of products. In this session for experienced Scan for Presentation developers, we’ll cover what’s new in the REST API. We’ll also dig into web and mobile (TRBO) code samples demonstrating how the API can be leveraged for Constituent Management, Batching, and Custom Endpoints. Bring your advanced topics for our open discussion time. This session content is continued in Advanced API Deep Dive - Security and New Features, on Monday at 3:30pm. PRESENTERS: Eric Margheim, Network Developer, Tessitura Network Samuel Menard, Web Developer & Consultant, Tessitura Network Basics of Tessitura for Education: Go to the Head of the Class Training EDU IT TKT Marbella 1-2, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels JW-lower ► Ditch those dozens of spreadsheets and homemade databases; it’s time to handle education with Tessitura! Scan for Presentation Integrate education with marketing, development, ticketing, and your whole organization. Taking a case studies approach, we’ll learn how Tessitura’s core features, like robust relationship management, built-in reporting and powerful transaction tracking, can drive your programs forward. We’ll discuss why integrating education into Tessitura benefits the whole organization and illustrate out-of-the-box ways to make it happen. PRESENTER: Michael Wilcox, Implementation & Training Consultant, Tessitura Network Basics of Tessitura System Administration: Getting All Your Ducks in a Row Amarante 2-3, Training IT Out-of-the-Box Features, Productivity Introductory/Intermediate Levels JW-lower ► In this session, we’ll show you some of our favorite tips and tricks to make your life as a Tessitura administrator Scan for Presentation easier. You’ll learn about SQL Server Agent jobs and utilities, tips on where you can customize your system, and tools, documentation, and additional resources that will help you make the most of your Tessitura system. PRESENTERS: Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network Jennifer McClure, Manager Managed Services Client Relations, Tessitura Network BI for Development - Reporting: Who Gave What, Where, When, and Why? Training A&F DEV IT MBR Segura 1-4, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels JW-lower ► We all work hard to get our data into Tessitura... now we need to get it out! Good, solid, and consistent reporting is Scan for Presentation critical for your operations. This session will cover development reporting from several perspectives: campaign strategy and performance, financial reporting, plans and memberships, and will include theTop 10 reports development staff can’t live without! PRESENTERS: Krys Freeman, Application Support Specialist, Tessitura Network Rebecca Herberson, Implementation & Training Consultant, Tessitura Network

22 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17 Capital Campaigns: A Shining New Era Is Tiptoeing Nearer Discussion A&F DEV MBR Strengthen the Bottom Line, Out-of-the-Box Features Intermediate Level Siena I-II, RC-lower ► Is your organization planning a capital campaign, but you’re not sure where to start? Come join others who are in Scan for Discussion Notes the same boat and veterans who’ve been there. This discussion will cover useful reporting, tracking naming rights and after Sept 14 recognition, reconciling with finance, and coordinating with your annual fund. MODERATORS: Elizabeth Birss, Membership & Donor Information Associate, Massey Hall/Roy Thomson Hall Theran MacNeil, Support Administration Manager, Tessitura Network SUBJECT MATTER GURU: Aziza El Feil, Development Manager, Pittsburgh Ballet Theatre Communication Management and Extractions: To Whom It May Concern, I Know Why You’re Here! Napoli I-II, Training DEV EDU MBR MKT TKT RC-lower Out-of-the-Box Features, Productivity Introductory/Intermediate Levels Scan for Presentation ► Tessitura includes tools to communicate with your customers in incredibly targeted ways. With v12, your toolbox expands to include Contact Point Purposes and Extraction Communication Management. We’ll cover the ins and outs of Affiliations, data inheritance, and look at some of the new features in Extractions to ensure your segments have targeted the right teacher, board member, employee or household member at the address they prefer. PRESENTER: Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network Debunking Dynamic Pricing in v12: Apples to Oranges, Growing Your Orchard Peer-to-Peer Presentation MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest, New Features Intermediate/Advanced Levels Tuscany E-H, ► Revenue management got a boost with the pricing enhancements introduced in Tessitura version 12 - but dynamic pricing remains a controversial strategy. In this session, we’ll hear tips and tricks from presenters who’ve successfully RC-lobby transitioned their dynamic pricing programs from v11 to v12. Whether you’re still on v11 or have moved to v12, learn Scan for Presentation how you can maximize your revenue and meet your sales goals, without driving away your patrons. PRESENTERS: Aaron Boyd, Senior Manager Ticket Sales & Analytics, Shaw Festival Theatre Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra Helen March, Box Office & Patron Services Manager, FSCJ Artist Series FACILITATOR: Dave Aholt, Network Developer, Tessitura Network Digital Marketing: Cutting Through the Noise Peer-to-Peer Presentation IT MBR MKT TKT WEB Out-of-the-Box Features, Productivity, Industry-Wide Interest Intermediate Level ► Our patrons are surrounded by digital marketing - display advertising, retargeting, and more. In this hectic Palazzo D, JW-lobby environment, how can we ensure our messages stand out from the crowd? Who produces and manages the content at Scan for Presentation your organization? How can we use Tessitura to track, enhance, and report on our digital efforts? The presenters will provide examples of messages and offers their organizations have tried. PRESENTERS: Jamie Jean Schneider, Digital Marketing Specialist, Smithsonian Associates John Quertermous, Marketing Manager, Opera Australia Rosa Luna, Digital Marketing Manager, American Museum of Natural History FACILITATOR: Karyn Elliott, Client Services Manager Web Products, Tessitura Network EXECUTIVE TRACK: Balancing Risk and Opportunity: Risk the Unusual or Settle for the Ordinary Panel Discussion EXEC All Levels Palazzo A-C, ► Too often, we settle for the status quo, because the risk of trying something new - and failing - seems too high. JW-lobby In this panel discussion, we’ll hear from three of your peers who’ve structured their organizations and aligned their Scan for Presentation institutional strategies to take on calculated risks in order to support exploration and creativity in various realms - from contributing to the civic life of a community, to patron engagement, to experimentation on the stage. PANELISTS: Annie Burridge, Managing Director, Opera Philadelphia Jim Beirne, Chief Executive, Live Theatre Lisa Middleton, Director of Marketing, Lyric Opera of Chicago Today’s Executive Track Sessions are sponsored by JCA, INC.

23 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17 Financial Reconciliation for Ticketing: The Balancing Act Training A&F MKT TKT Tuscany D, Out-of-the-Box Features, Productivity Intermediate Level RC-lobby ► Join us for an in-depth look at the ways that Tessitura captures financial information related to ticketing and its Scan for Presentation ability to reconcile using standard Tessitura reports. We’ll investigate general ledger account setup for ticket pricing and fees, financial reporting related to ticketing sales reconciliation, and how these areas are updated by the new pricing structure in Tessitura v12. PRESENTERS: Jonathan Smillie, Implementation & Training Consultant, Tessitura Network Carli Webb, Tessitura Services Manager, Tessitura Network Intro to Tessitura Business Intelligence: Turning Your Data Into Dollars, Pounds, Euros, Krone, and Krona Info All Areas Del Lago 3-4, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest Introductory Level JW-lower ► In today’s economy, smart decision-making is critical to success. This overview session will introduce you to Scan for Presentation the world of business intelligence - one of the industry’s fastest-growing disciplines dedicated to turning raw data into insights. Learn why business intelligence is a cornerstone for virtually all successful businesses and how you can develop a BI strategy using Tessitura to help your organization stay competitive, increase revenue, and reduce expenses. PRESENTERS: Chris Wallingford, Director of Products, JCA, Inc. Mara Hazzard-Wallingford, Senior Product Specialist & Technical Sales, Tessitura Network Member Retention: Looking for a Long-Term Relationship Discussion DEV MBR Strengthen the Bottom Line, Industry-Wide Interest Intermediate/Advanced Levels Palazzo F-H, ► Everyone wants to reduce the churn! In this discussion, let’s share our best member retention strategies, including JW-lobby specific channels and appeals that have worked at our organizations. Have you implemented monthly giving programs Scan for Discussion Notes or auto-renewals? Have you optimized your membership renewal notices? What about segmenting based on after Sept 14 membership level or engagement with your organization? Come share your ideas. MODERATORS: Lindsey Lansburgh, Assistant Manager Annual Fund, Los Angeles Philharmonic David Ellis, Director Strategic Accounts, Tessitura Network SUBJECT MATTER GURUS: Arielle Katz, Membership Coordinator, Shakespeare Theatre Company Karla Salguero, Assistant Director of Individual Giving, New York City Center Migrating, Upgrading, and Monitoring Tessitura: The Unexpected Virtue of Awareness Peer-to-Peer Presentation IT WEB Out-of-the-Box Features, Productivity Intermediate/Advanced Levels Amalfi I-II, ► In this session, seasoned pros will show you their methods for migrating Tessitura to a new environment, upgrading, copying from Live to Test, and monitoring the system so you can know something is wrong before your users do. We’ll RC-lower include an overview of Tessitura Installation Manager (TIM), and tips and tricks to help you avoid common pitfalls. Scan for Presentation Adam Reifsteck is presenting on behalf of New York City Center. PRESENTERS: Michael Johnson, Senior Systems Analyst, The Metropolitan Museum of Art Adam Reifsteck, Application Support Specialist, Tessitura Network David Frederick, Database Applications Analyst, Segerstrom Center for the Arts FACILITATOR: Annie Edlich, Application Specialist, Tessitura Network Patrons and Technology: Beam Me Up, Scotty! Panel Discussion DEV EDU IT MBR MKT TKT WEB Productivity, Consortia, Admissions-Based, Industry-Wide Interest All Levels ► How do we embrace new technology, while making sure patrons of every technical skill level have the best experience? How do you introduce new technology to your audience? How much should we let customers do on their Palazzo E, JW-lobby own? Our panelists will discuss using technology to enhance the patron experience. Let’s talk about lobby kiosks, ticket Scan for Presentation portals, live chat, apps, and more. Bring your questions and ideas to join the conversation. PANEL MODERATOR: Patrick Drew, Support & Application Consultant, Tessitura Network PANELISTS: Sarah Stevens-Morling, Director of Technology Media & Web Services, Yale University School of Drama Nicole Keating, Senior Director Ticket Services, Adrienne Arsht Center for the Performing Arts Ariana French, Director Digital Technology, American Museum of Natural History Michelle Blaine, Manager of Information Services, Kansas City Repertory Theatre Margaret Stockton, Applications Administrator, Jazz at Lincoln Center

24 1:45pm – 3:00pm Concurrent Sessions – Monday, August 17 TN Express Web for TNEW Users: Making the Most of Your Website Training DEV EDU MBR MKT TKT WEB Segura 5, JW-lower Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Intermediate/Advanced Levels ► Come join other users for the latest on TN Express Web. Learn about TNEW’s newest features such as payment Scan for Presentation plans, TNEW Lite Mode, and login and sharing using Facebook. We’ll also showcase interesting customizations and the possibilities of the new shared session feature. Don’t miss our update on the product roadmap, including the responsive redesign coming in version 7. We’ll leave plenty of time for your questions. PRESENTERS: Melissa Champ, Support Team Lead, Web Products, Tessitura Network Steve Geahry, Web Product Manager, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

3:00pm – 3:30pm Afternoon Break – Monday, August 17 Afternoon Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton This afternoon’s break is sponsored by Ballroom & Prefunction Areas

3:30pm – 4:45pm Concurrent Sessions – Monday, August 17 Advanced API Deep Dive - Security and New Features: Just Keep Swimming Training IT WEB Out-of-the-Box Features, Productivity, New Features Advanced Level Del Lago 1-2, ► In part two of this deep dive into the API, we’ll continue to dig into code samples demonstrating the power the API JW-lower gives to developers. We’ll look at Security and some of the cool new features like Pricing Rules/Messaging. We’ll also Scan for Presentation examine how TRBO leverages the new Cart endpoints throughout the sales process. This will be one sequel that doesn’t disappoint. This session content is continued from the earlier session Advanced API Deep Dive - Constituent Management and Customizations, on Monday at 1:45pm. PRESENTERS: Eric Margheim, Network Developer, Tessitura Network Samuel Menard, Web Developer & Consultant, Tessitura Network Advanced Tessitura for Education: Earn Your Extra Credit Napoli I-II, Training EDU IT TKT Out-of-the-Box Features, Productivity Advanced Level RC-lower ► Take your education programs to the next level! Building on a basic foundation of constituents and educational Scan for Presentation offerings in your system, we’ll dive into your data and give you even more tools to use in Tessitura. Based on case studies, we’ll explore how to keep your constituent data updated, how to enhance your product setup, and how to start working with exciting version 12 features like Plans. PRESENTER: Michael Wilcox, Implementation & Training Consultant, Tessitura Network

25 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17 Barcodes and Scanners: A Picture Is Worth a Thousand Keystrokes Training MBR TKT Segura 5, JW-lower Out-of-the-Box Features, Productivity, Admissions-Based, New Features Intermediate Level Scan for Presentation ► How many barcodes should you print on your tickets? What’s the difference between a ticket number and an N-Scan number? How can scanning a barcode look up a constituent and load a renewal? How do QR codes (new in v12.5) work? In this session we’ll explore barcoding best practices, barcoding possibilities, and using USB and/or N-Scan scanners for more than just recording attendance. PRESENTER: Dave Aholt, Network Developer, Tessitura Network BI for Finance: Making It Happen Amalfi I-II, Training A&F IT Out-of-the-Box Features, Productivity Introductory/Intermediate Levels RC-lower ► Business intelligence is more than just reports. Come take a tour of the most useful tools at your fingertips, Scan for Presentation including reports and Tessitura Dashboards, used to review accounting for contributions and ticket sales. This session will provide a sampling of cyclical and end-of-year reporting, income analysis and financial procedures, as well as Dashboard widgets your executives will love. PRESENTER: Cindy Emig, Senior Director of Consulting, Tessitura Network BI for Ticketing - T-Stats and Dashboards: BI Superheroes! Tuscany E-H, Training A&F EDU IT MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels RC-lobby ► T-Stats and Dashboards complement Tessitura standard reports, which all together serve as your business Scan for Presentation intelligence toolkit. This session will focus on the package, tickets and seats cubes, exploring reports that will help view your ticketing data in new and exciting ways to do analysis, track successes, uncover opportunities and much more. We’ll also dive into Dashboards, and introduce the “must-have” widgets you can use to monitor all your ticket sales. PRESENTER: Paul Callas, Application & Support Consultant (UK), Tessitura Network Corporate Memberships: Making Business an Art Form Peer-to-Peer Presentation DEV MBR MKT Strengthen the Bottom Line, Consortia, Admissions-Based, Industry-Wide Interest All Levels Tuscany D, ► Businesses are often looking for new ways to engage with our organizations. How can we adapt our membership RC-lobby programs to meet their needs? This session will look at the different ways organizations are using corporate memberships to cater to the needs of the business community. What interests corporations? How should benefits differ Scan for Presentation from individual memberships? What are the most effective marketing tools? Come find out! PRESENTERS: Karen Lindsey, Associate Director Corporate Philanthropy, Woodruff Arts Center Emily Esmail, Donor Communications Manager, Lyric Opera of Chicago Catherine Miller, Manager of Corporate & Foundation Relations, Harris Theater for Music and Dance FACILITATOR: David Crowther, Implementation & Training Consultant, Tessitura Network Financial Reconciliation for Consortia: In Every Job That Must Be Done, There Is an Element of Fun Discussion A&F DEV IT TKT Siena I-II, RC-lower Out-of-the-Box Features, Productivity, Consortia Introductory Level Scan for Discussion Notes ► When your organization is part of a consortium, one of the keys to a successful relationship is financial after Sept 14 reconciliation. In this session, we will focus on checks and balances, processes, security objects, and financial rules. This discussion will help you find the fun in financial reconciliation for your consortium! MODERATORS: Laurie Davis, Accounting Manager, Tennessee Performing Arts Center Jonathan Smillie, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Lucretia Winter, Controller, AT&T Performing Arts Center Improving Patron Retention: How to Beat the Churn Discussion DEV MBR MKT TKT Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels Plaza I-III, ► What are organizations doing to get first-time single-ticket buyers back in the door, and first year and established RC-lobby subscribers to re-subscribe? This discussion will focus on benchmarking and improving retention for ticket buyers and Scan for Discussion Notes donors, strategies for re-engaging single-ticket buyers to return within the same season, and what we can do to move after Sept 14 patrons and donors up the loyalty ladder. Come share your ideas! MODERATORS: Jennifer Colgan, Marketing Manager, Chicago Symphony Orchestra Warren Evans, Tessitura Services Manager, Tessitura Network SUBJECT MATTER GURUS: Jennifer Buzzell, Director of Marketing and Sales, Signature Theatre Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra

26 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17 Intro to the Revenue Management Application: Increase Your Confidence in Pricing Info A&F IT MKT TKT Strengthen the Bottom Line All Levels Marbella 1-2, ► Pricing strategy and implementation is key to attendance and your bottom line. The RMA, developed by JCA, Inc., Baker Richards, and The Pricing Institute, is a user-friendly application that helps you to implement a complete pricing JW-lower strategy, including forecasting and analysis of dynamic pricing. This session will introduce the wealth of capabilities of Scan for Presentation the RMA and how organizations are using it to improve pricing practices and increase revenue. This session is also presented on Thursday at 10:45am. PRESENTERS: Steven Roth, President JCA Arts Marketing, JCA, Inc. Tim Baker, Director & Principal, Baker Richards Consulting Brian Franko, Senior Consultant, JCA, Inc. Josh TerAvest, Associate Director of Marketing, Pacific Northwest Ballet Intro to TN Mobile Plus: Meeting Patrons Where They Are Info All Areas Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest All Levels Amarante 2-3, ► Learn what’s new with Tessitura’s comprehensive mobile solution - TN Mobile Plus. TNMP offers a suite of JW-lower mobile features including device-specific apps and a mobile-optimized website.As a pre-built mobile platform, TNMP Scan for Presentation seamlessly provides your patrons with engaging content and a Tessitura-integrated purchase path. We will provide a product overview and highlight new features including in-app messaging, targeted push notifications, gift certificate redemption, TNEW integration and more. Get started today! PRESENTERS: Suzie Davidson, Client Services Specialist Web Products, Tessitura Network Karyn Elliott, Client Services Manager Web Products, Tessitura Network Mobile and Kiosk Tech From Admissions-Based Attractions: Extend Your Channels, Extend Your Reach Peer-to-Peer Presentation IT MBR TKT WEB Strengthen the Bottom Line, Productivity, Admissions-Based, Industry-Wide Interest Intermediate/Advanced Levels Segura 1-4, ► Are you looking for new technology solutions to solve organizational challenges? Our presenters from general admission-based organizations will talk about how they’ve implemented mobile sales, kiosks, and visitor service JW-lower solutions. Get insight into how these technologies can transform the admissions landscape, improve the visitor Scan for Presentation experience, and provide your organization with new insights about your visitors. PRESENTERS: Jennifer McNally, Senior Manager of Membership and Guest Relations, High Museum of Art Michael Mouw, Director of Multimedia Technology, High Museum of Art Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art Catherine Devine, Chief Digital Officer, American Museum of Natural History FACILITATOR: Christy Carlson, Implementation & Training Consultant, Tessitura Network Plans Throughout Your Organization: A Plan for You, You, and You! Discussion A&F DEV EDU IT MBR MKT TKT Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features All Levels JW-lobby ► Is your organization excited about plans? Wondering if you can use them outside the development department? Scan for Discussion Notes Have you already tried them out in other areas? Let’s brainstorm together how we might implement plans in unexpected after Sept 14 ways, and how this could impact operations at our organizations. MODERATORS: Alma Rouse, Director of Development Operations, Dallas Symphony Orchestra Carli Webb, Tessitura Services Manager, Tessitura Network SUBJECT MATTER GURU: Chris Stuart, Manager, Development Systems, Carnegie Hall Project Management Fundamentals: A Little Planning Goes a Long Way Training All Areas Palazzo D, JW-lobby Strengthen the Bottom Line, Productivity, Small Orgs, Industry-Wide Interest All Levels ► Project Management isn’t just for big organizations or big projects. Come learn the basics and see how applying Scan for Presentation these principles can keep projects of all sizes, from custom reports to launch of a new website, on track. Especially geared toward organizations that don’t have designated project management resources, this session will bring out the project manager in everyone - with practical advice you can take back and use right away. PRESENTERS: Colleen O’Hara, Project Manager, Tessitura Network Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network

27 3:30pm – 4:45pm Concurrent Sessions – Monday, August 17 Rebuilding Your Website: Connecting the Dots Panel Discussion IT MKT TKT WEB Productivity, Industry-Wide Interest All Levels ► Embarking on a website refresh or complete rebuild? There’s a lot to think about! Patrons go online to buy tickets, make donations, find inspiration, and more. How do you bring together all channels - the website, campaigns, email, Palazzo E, JW-lobby etc. - to ensure that customers get the most coherent experience for all of these functions? Bring your questions to Scan for Presentation engage with our panelists on their experiences. PANEL MODERATOR: Aaron Greene, Managed Services Operations Manager, Tessitura Network PANELISTS: Peter Schaufuss, Head of Digital Media, The Royal Danish Theatre Patrick FitzGerald, Director of eCommerce Operations, Pittsburgh Cultural Trust Consortium Jarrod Bell, Chief Information Officer, San Francisco Opera David Frederick, Database Applications Analyst, Segerstrom Center for the Arts Roadmap: Administration and Supportability Technology Roadmap IT Out-of-the-Box Features All Levels Del Lago 3-4, ► Looking for all system and network administrators. As part of Tessitura version 14, we will be looking at issues of JW-lower supportability and performance for the Tessitura application and its components. Join us for a discussion targeting issues around deployment, logging, and other areas of administrating and supporting the Tessitura system. MODERATOR: Chuck Reif, Senior Vice President Development & Technical, Tessitura Network Tessitura for Development Officers: Development to a Higher Power Training DEV MBR Palazzo A-C, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity All Levels JW-lobby ► Tessitura is feature-rich for development officers. In this session we’ll explore the tools to help you run your Scan for Presentation fundraising campaigns, from strategy through reporting, including advanced data analysis. We’ll also cover new functionality introduced with Tessitura v12 and N-Scan v6 such as Tessitura On the Go and member attendance tracking. You’ll leave this session knowing how to effectively use Tessitura to build better relationships and raise more money. PRESENTER: Alex Harris, Director of Implementations, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

5:15pm – 6:30pm General Session – Monday, August 17

Tessitura Technology: What’s New, What’s Next

In our annual Tessitura Technology general session, Chuck Reif and Kristin Darrow will take us through what Tessitura development teams are working on right now, what to expect in the near Mediterranean and long-term future, and how the community is taking advantage of recently released Tessitura technology in cool and creative ways. Ballroom, JW-lobby PRESENTERS: Chuck Reif, Senior Vice President Development & Technical, Tessitura Network Kristin Darrow, Vice President Internet Strategy, Tessitura Network

28 Evening Events – Monday, August 17

Community Conversations: Meet, Mix, & Mingle Join us Monday night for dining and networking for all! This is your opportunity for casual dinner conversations with new and old friends. Grab a plate and enjoy this unstructured time to unpack the day or share new ideas with your colleagues in one or our lower level rooms or meet at a table outdoors at one of the lawns. Buffets located in the lower level foyers from 6:30-8:30pm. 6:30pm-9:45pm JW-lower & RC-lower

Community Conversations: Open Space Discussions Join us Monday night for dining and networking for all! For those of you who have burning questions that aren’t answered in the conference schedule, this is your chance to participate in a new format. Define the topics you want to talk about and we will provide locations for you to gather. Wondering how to market and sell performances for the sight or hearing impaired? Curious about how cloud-based solutions affect your bottom line? Struggling with interactive lobby displays? This is your chance to create your own topic and generate ideas from peers. 6:30pm-9:45pm Worried that you don’t have a topic of your own? Your colleagues will have dozens of topics for you to choose from. Coquina Exhibit Join a group that interests you. Buffets located in Coquina Exhibit Hall from 6:30-8:30pm. Discussions begin at 7:00pm. Hall, JW-lobby

29 Tuesday, August 18 Tessitura 5K Fun Run/Walk Join your Tessitura colleagues for a relaxing walk or fitness run 6:45am-7:30am along the grounds of the Grande Lakes golf course, including views Golf Course/ of the hotel’s flora and fauna. The route ends at the lazy river where JW Pool you can jump in to cool off! You’ll be finished in time for a quick shower and breakfast before sessions start. Be sure to sign your waiver in advance or bring it with you to the starting line. Check-In and Information Desk Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-6:00pm Grande Registration Desk, JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

7:30am – 9:00am Breakfast – Tuesday, August 18 Breakfast Join colleagues for breakfast and get charged for another day of learning, sharing, and networking. Mediterranean Today’s breakfast is sponsored by Ballroom, JW-lobby

30 9:00am – 10:15am Concurrent Session – Tuesday, August 18 Advanced SQL - Advanced Queries and Code: Tessiturians, Start Your Database Engines! Training IT Tuscany E-H, Productivity Advanced Level RC-lobby ► This session focuses on writing advanced queries and code in SQL Server 2012 and 2014. We’ll pay special Scan for Presentation attention to Tessitura database objects and structures new to versions 12.1 and 12.5. Note: This session assumes you have previous programming experience in SQL Server querying and code writing. This session content is continued in Advanced SQL - IT and Administration Topics, on Tuesday at 10:45am. PRESENTERS: Steven Bras, Network Developer, Tessitura Network Rob Pedersen, Network Developer, Tessitura Network Annual Giving Success Stories: All About That Donor Base (No Treble) Discussion A&F DEV MBR Strengthen the Bottom Line, Out-of-the-Box Features, Small Orgs, Large Orgs, Industry-Wide Interest All Levels Siena I-II, RC-lower ► The annual fund has long been a fixture in most organizations - but that doesn’t mean that the strategy, acquisition, Scan for Discussion Notes and benefits have to be the same year after year. Join us for a fun and engaging discussion about fresh ideas in annual after Sept 14 giving and how Tessitura can help you cultivate donors. Share your annual giving successes with acquiring, retaining, and rewarding this important donor base. MODERATORS: Myles King, Manager Annual Giving Programs, The John F. Kennedy Center for the Performing Arts Erin Koppel, Director Enterprise Consulting, Tessitura Network SUBJECT MATTER GURU: Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago Basic Data Conversion and Import Tools: Getting the Most Into Tessitura Marbella 4, Training A&F DEV EDU IT MBR MKT TKT JW-lower Out-of-the-Box Features, Productivity Introductory/Intermediate Levels Scan for Presentation ► Do you have data from another system that you need to get into Tessitura? This training session introduces the standard tools available for various types of data import: orders, contributions, and constituents. We’ll look at how to get started and cover some troubleshooting tips for the most common errors. PRESENTER: Natalie Threlfall, Application & Support Consultant, Tessitura Network Basic List Building: Get Your Ducks (and Mice) in a Row Amarante 2-3, Training A&F DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Introductory Level JW-lower ► We’ll introduce you to lists, cover what lists are and when to use them, explain the concepts behind list building Scan for Presentation criteria, and dive into building criteria sets based on simple questions. You’ll leave this session with a good understanding of criteria operators including the tricky “IN” versus “HAS”. PRESENTERS: Bryan Evans, Application Support Specialist, Tessitura Network Melissa Malone, Application Support Specialist, Tessitura Network Basics of SQL - Overview and Administration: A Table With a View Training IT Amalfi I-II, Out-of-the-Box Features Introductory Level ► This session provides training on elementary concepts, techniques, and terminology used in Microsoft’s SQL RC-lower language with an emphasis on the Tessitura environment. This introductory session is targeted to new users with little Scan for Presentation or no prior knowledge of the language, and explores basic concepts such as tables, views, data types, keys, and stored procedures. This session will also cover basic administration tasks such as scheduled jobs, traces, and database backup plans. This session content is continued in Basics of SQL - Querying and Administration, on Tuesday at 10:45am. PRESENTER: Annie Edlich, Application Specialist, Tessitura Network Custom Screens and Dashboard Widgets: See the Light (Without Silverlight) Del Lago 3-4, Training IT JW-lower Productivity, Large Orgs Intermediate/Advanced Levels Scan for Presentation ► This session targets current SQL Server Reporting Services (SSRS) users looking to pick up interesting ideas for Dashboard widgets and Tessitura custom screens. Attendees will be exposed to some of the conventions used to extend the widely-used Tessitura custom screens functionality and take Dashboards beyond standard widgets. PRESENTER: Paul Woods, Senior Application Specialist, Tessitura Network

31 9:00am – 10:15am Concurrent Session – Tuesday, August 18 Intro to Element Payment Services Info A&F IT Marbella 1-2, All Levels ► If you’re not yet working with Element, you’ll want to attend this session to hear how North American organizations JW-lower are benefiting from Element’s hosted payment processing technology. Learn how Element can simplify your PCI Scan for Presentation compliance obligations, and see how easy it is to integrate Element with your existing Tessitura installation. Also, learn more about the upcoming EMV liability shift. PRESENTERS: Matt Murdough, Channel Development Manager, Element Payment Services Tami Fox, Services & Community Relations Specialist, Tessitura Network Boann Petersen, Application Support Specialist, Tessitura Network mail2 for mail2 Users Training All Areas All Levels Napoli I-II, ► Take your organization “beyond email”. Aimed at DBAs and marketers who currently use mail2, this session will look RC-lower at advanced mechanisms like A/B split testing, conditional content, system optimization, custom field synchronization, Scan for Presentation and advanced scheduled emails using custom views. We’ll also gather your ideas for future functionality and connect you with other mail2 users in the community to share best practices. PRESENTERS: Chris Szalaj, Vice President of Business and Product Development, L2 Interactive Sydney Lynch, mail2 Product Support Specialist, L2 Interactive John Voight, mail2 On-Boarding & Training Specialist, L2 Interactive Marketing Standards-Based Educational Programs: Convincing the Customer Panel Discussion EDU MKT Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels ► As global education trends toward standardized curriculum guidelines, opportunities arise for arts and cultural Segura 1-4, institutions to connect with educators by aligning with their classroom curricula. Sharing a common language with the JW-lower schools allows for more efficient marketing of educational programming. Join our panelists to discuss ways to develop Scan for Presentation strong standards-based pitches to educators and enhance the student experience. Bring your ideas and questions!

PANEL MODERATOR: Kayleb McKelvain, Application Support Specialist, Tessitura Network PANELISTS: Cassie LaFevor, HOT Manager TPAC Education, Tennessee Performing Arts Center Mark Allwein, School Programs Manager, Seattle Opera Dina Tyson, Coordinator of School Tour Sales, High Museum of Art Sandra Fasules, Marketing Manager, Museum of Science Standard Finance Reports We Love: The Bare Necessities Peer-to-Peer Presentation A&F Out-of-the-Box Features, Productivity, Small Orgs Introductory Level Tuscany D, ► Every organization needs to make sure their financial reconciliations are accurate and efficient. Join us to hear how RC-lobby organizations large and small are using out-of-the-box Tessitura reports for financial analysis and reporting. Learn the Scan for Presentation ins and outs of standard finance reports, and how they can make your life easier! PRESENTERS: Lisa McColgan, Development Database Coordinator, Huntington Theatre Company Maggie Arbogast, General Manager, Wilma Theater Sarah Al-Atrakchi, Senior Director Finance, Los Angeles Opera FACILITATOR: Cindy Emig, Senior Director of Consulting, Tessitura Network Stats Stats Stats: Lies, Damned Lies, and Statistics Peer-to-Peer Presentation A&F MBR MKT TKT WEB Strengthen the Bottom Line, Out-of-the-Box Features Intermediate/Advanced Levels Palazzo F-H, ► Statistics: the science of producing unreliable facts from reliable figures.Your audience is booking tickets 39 days prior to performance. So what? The wealth of data in Tessitura is phenomenal, but what are we doing with that JW-lobby information to make statistics-based change in our marketing strategies? Come and hear some practical examples of Scan for Presentation how marketers are using data to drive business decisions. It’s not all lies. PRESENTERS: Jade Moore, CRM & Data Analyst, Arts Centre Melbourne Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra Richie Warburton, Director of Technology, Wigmore Hall FACILITATOR: Matt Hilgers, QA Specialist - Development, Tessitura Network

32 9:00am – 10:15am Concurrent Session – Tuesday, August 18 The Evolution of the Subscription Model: Subscriptions for the Next Gen Discussion MKT TKT WEB Strengthen the Bottom Line, Industry-Wide Interest All Levels Plaza I-III, ► Following up on TLCC2014’s Great Debate, where do subscriptions stand today? How are the subscription RC-lobby packages we offer evolving to suit the next generation of subscribers? Discussion topics will include: new marketing Scan for Discussion Notes strategies, new tools for flexibility and how to make them work inTessitura, naming conventions for subscription after Sept 14 campaigns, building packages vs. subscriptions, and value-added benefits organizations are using to convince single- ticket buyers to subscribe. MODERATORS: Mark Sackett, Box Office Manager / Treasurer, San Francisco Opera Jonathan Smillie, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Kathleen Smith, Ticket Operations Manager, Florida Studio Theatre Ticket Design Quickfire: Creating the Golden Ticket Peer-to-Peer Presentation MKT TKT Out-of-the-Box Features, Admissions-Based All Levels ► The ticket is your audience’s passport... but how do you optimize it for their use and yours? Should you have dozens of ticket designs, or just one? Who dictates the design, layout, and color scheme - sponsors, producers, or front of house? What about when your customers print from home? Organizations will present their creative ticket design Palazzo E, JW-lobby solutions. Come find out how this session is just the ticket! Scan for Presentation PRESENTERS: Chris Campbell, Systems & Database Manager, Grange Park Opera Courtney Glover, Senior Systems Analyst, The Metropolitan Museum of Art Joseph Yoga III, Box Office Manager, The New 42nd Street / The New Victory Theater Graeme Ellis, Ticketing Data Manager, Roundhouse Trust Sally Holt, Director- Ticketing & CRM, American Museum of Natural History Dale Bradbury, Director CRM & Ticketing, Melbourne Theatre Company FACILITATOR: Jeremy Fry, Implementation & Training Consultant, Tessitura Network Tips and Tricks for Selling Fast in Tessitura: Buy It Now! Del Lago 1-2, Training TKT Out-of-the-Box Features, Productivity, Admissions-Based, New Features All Levels JW-lower ► In this session we’ll cover how to increase speed and productivity when selling tickets in Tessitura. We’ll look Scan for Presentation at efficiencies gained in all areas of ticket selling by optimizing configuration, using keyboard shortcuts, configuring hotlists, using quick add functionality and QuickSale, and look at using Pricing Rules to make selling in Tessitura as streamlined as possible. Attendees should have some familiarity with the basics of selling tickets in Tessitura. PRESENTER: Anna Wessely, Software Development Project Manager, Tessitura Network TNEW Tips and Tricks: Accio Ideas! Discussion MKT TKT WEB Out-of-the-Box Features, Productivity All Levels Segura 5, JW-lower ► TNEW and TNMP users: tell us your secrets! From putting default data in tables to creative uses of dynamic email Scan for Discussion Notes content, what have you done to optimize your use of TNEW and TNMP? Let’s talk about inventive uses of out-of-the- after Sept 14 box functionality, sweet customizations, and all the little tips that have made your life easier. MODERATORS: Maurice Nounou, Ticket Office Manager, Stanford Ticket Office James Boncek, Technical Web Specialist, Tessitura Network SUBJECT MATTER GURU: Matthew Krupa, Application Administrator, The Colorado Symphony Trends in Digital Strategy: Shaping the Future, One Byte at a Time Panel Discussion MKT WEB Productivity, Industry-Wide Interest All Levels Palazzo A-C, ► Digital strategy is more than jargon - it’s a thoughtful approach to web, mobile, and social interactions with your customers. Today, the line is blurred between “digital” and overall organizational strategy. Join some of the Network’s JW-lobby brightest digital strategy minds to discuss a range of topics - from the latest on efficiently managing content, to user Scan for Presentation experience and design technologies, and how to use social and mobile channels most effectively. PANEL MODERATOR: Kristin Darrow, Vice President Internet Strategy, Tessitura Network PANELISTS: Kevin Giglinto, Vice President for Strategy & Special Initiatives, Chicago Symphony Orchestra Matthew Tarr, Director Digital Architecture, American Museum of Natural History Thomas Weitz, Senior Manager of Digital Marketing, San Francisco Ballet

33 9:00am – 10:15am Concurrent Session – Tuesday, August 18 Using Plans and Portfolios for Moves Management: Plan on It! Training DEV Palazzo D, JW-lobby Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels ► Join us for an exciting look into the robust v12 plans functionality for managing fundraising steps. We’ll discuss Scan for Presentation departmental/organizational decisions, talk setup, show how to globally add and update plan steps, and look at reporting. We’ll also demonstrate the ease of managing your plans via the portfolios screen, and mobile efficiency using Tessitura On the Go. Learn how to increase your philanthropic bottom line with these powerful tools. PRESENTERS: Dale Aucoin, Support Escalation Specialist, Tessitura Network David Crowther, Implementation & Training Consultant, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

10:15am – 10:45am Morning Break – Tuesday, August 18 Morning Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton This morning’s break is sponsored by Ballroom & Prefunction Areas

10:45am – 12:00pm Concurrent Session – Tuesday, August 18 Advanced SQL - IT and Administration Topics: Tuning Up Your Database Engine Training IT Productivity Advanced Level Tuscany E-H, ► Applying database security and permissions, performance optimization, snapshots, and replication are among the RC-lobby IT and database administration topics we’ll cover in this session. We’ll also look at a few of the new features coming in Scan for Presentation SQL Server 2014. Note: This session assumes you have previous experience in basic SQL Server administration and operation. This session content is continued from the earlier session Advanced SQL - Advanced Queries and Code, on Tuesday at 9:00am. PRESENTERS: Steven Bras, Network Developer, Tessitura Network Rob Pedersen, Network Developer, Tessitura Network Basic Constituents: Getting to Know You Training A&F DEV EDU MKT MBR Marbella 1-2, Out-of-the-Box Features Introductory Level JW-lower ► Organizations manage records for a myriad of constituents with tools available out-of-the-box in Tessitura. Designed Scan for Presentation for the novice/casual Tessitura user, this session will show essential features and functions of the constituent record. Beginning with a broad overview, we will continue with a deeper look into areas such as relationships, communication preferences and touch points, plus demonstrate best practices from the field for managing the patron data. PRESENTERS: Steven Lone, Application Support Specialist, Tessitura Network Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network

34 10:45am – 12:00pm Concurrent Session – Tuesday, August 18 Basics of SQL - Querying and Administration: Table Manners Training IT Out-of-the-Box Features Introductory Level Amalfi I-II, ► This session will explore how to work with Tessitura data in SQL Server Management Studio, delving into basic RC-lower query writing using joins, sub-queries, inserts, and updates. We’ll also cover some tips and tricks and troubleshooting Scan for Presentation steps. This session assumes attendees understand the terminology and concepts of SQL covered in Basics of SQL - Overview and Administration, but have little or no knowledge of how to query data from the database. This session content is continued from the earlier session Basics of SQL - Overview and Administration, on Tuesday at 9:00am. PRESENTER: Annie Edlich, Application Specialist, Tessitura Network BI for Development - T-Stats and Dashboards: Cannon Ball! Training A&F DEV IT MBR Palazzo D, JW-lobby Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate Level Scan for Presentation ► Dive into the world of Dashboards and T-Stats with a hands-on look through real life stories and scenarios. See how these tools could be used to further your Development Operations. We will be focusing on real-life examples and highlighting the new Plans Cube. PRESENTERS: Krys Freeman, Application Support Specialist, Tessitura Network Rebecca Herberson, Implementation & Training Consultant, Tessitura Network BI for Marketing - Reporting: Make Friends With Your Data Palazzo F-H, Training A&F EDU IT MKT TKT JW-lobby Out-of-the-Box Features Introductory/Intermediate Levels Scan for Presentation ► In this session we’ll look at standard reports and tools to help you analyze your data, discover trends, and track the results of your marketing efforts. Come learn about the hidden gems available in your system, and take away ideas that you can immediately put to use in your organization. PRESENTER: Emma Carter, Support & Application Consultant, Tessitura Network Consortia Best Practices - Governance and Structure: If You Can Dream It, You Can Do It Panel Discussion All Areas Strengthen the Bottom Line, Productivity, Consortia, Small Orgs, Large Orgs All Levels ► There are many ways to set up, govern, and manage a consortium, while keeping all participants happy with the Segura 1-4, relationship. Whether you are starting a consortia or have already begun, our panelists - from a variety of organizations JW-lower and consortia - will discuss tips and tricks to get things off on the right foot and keep them running smoothly. Bring your Scan for Presentation questions, and participate in the discussion! PANEL MODERATOR: Chris Willmeth, Client Services Specialist Web Products, Tessitura Network PANELISTS: Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts Maggie Arbogast, General Manager, Wilma Theater Jason Song, IT Manager, Scottsdale Cultural Council Lisa Eichers, Ticket Office Manager, Salt Lake County Center for the Arts / ArtTix Creating Popup and Flex Constituent Headers: Two Headers Are Better Than One Tuscany D, Training DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Introductory Level RC-lobby ► In this session we’ll focus on constituent headers - functionality that allows for a snapshot of the constituent to Scan for Presentation be quickly displayed for your Tessitura users. We will look at how to create and configure flex and popup constituent headers through the Tessitura client and, along the way, share new ideas and creative elements within headers. PRESENTERS: Ranie Daw, Application Specialist / Consultant, Tessitura Network Mark Steel, Application & Support Consultant, Tessitura Network Education Collaborating Across Departments: Building Stronger Bridges Within Your Organization Discussion All Areas Productivity, Industry-Wide Interest All Levels Amarante 2-3, ► Does your education department work with other departments to design and deliver programming? How does JW-lower managing educational programs across a variety of departments impact your relationships with schools, community Scan for Discussion Notes partners, and families? Come discuss how you divide the workload across your organization, the pros and cons of after Sept 14 involving other departments, and breaking down silos.

MODERATORS: Christina Dresser, Education Database & Content Manager, Alliance Theatre Alaine Arnott, Project Manager, Tessitura Network SUBJECT MATTER GURU: Patrick Schley, Academy Services Manager, First Stage

35 10:45am – 12:00pm Concurrent Session – Tuesday, August 18 Gift Cards and Tessitura: Pay It Forward Peer-to-Peer Presentation A&F MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Admissions-Based Intermediate Level ► As the number of ways to pay for things continues to grow, a lot of Tessitura organizations are excited about gift Plaza I-III, cards. From branded credit cards to fancy printed gift certificates, many organizations have made gift cards work for RC-lobby them. Come hear from presenters who have implemented gift cards in various ways, and how they’re tracking them Scan for Presentation through Tessitura. PRESENTERS: Margaret Stockton, Applications Administrator, Jazz at Lincoln Center Nick Insell, Database Manager, Wales Millennium Centre Jason Combs, Director of Information Technology, David A. Straz, Jr. Center for the Performing Arts Jeremy Dewey, Director of Project Management, Brooklyn Academy of Music FACILITATOR: John Wozniak, Application Support Specialist, Tessitura Network Intro to RAMP Hosted Services: Reach for the Cloud Marbella 4, Info A&F IT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest All Levels JW-lower ► Take an in-depth look at RAMP (Remote Access Managed Plan) and determine how a hosted solution for Tessitura Scan for Presentation might benefit your organization. We’ll see behind the scenes at the steps involved in accessing the hosted environment including 2X, tokens, and the security measures in place to support a PCI-compliant environment. This session targets organizations looking to replace their Tessitura hardware or to free up time spent on SQL administration duties. PRESENTER: Mary Purvis, Director, Special Projects, Support and Managed Services, Tessitura Network Mobile Showcase: Tickets on the Move! Peer-to-Peer Presentation DEV MBR MKT TKT WEB Admissions-Based, Industry-Wide Interest All Levels Napoli I-II, ► Mobile is everywhere, and clearly here to stay! In this session, presenters will discuss how their organizations have used mobile technology to sell tickets, take donations, and more - anywhere, anytime. We’ll cover a broad range of RC-lower innovative uses for kiosks, tablets, and other mobile devices. Scan for Presentation PRESENTERS: Catherine Devine, Chief Digital Officer, American Museum of Natural History Tricia Milford-Hoyt, Director of Communications, Philbrook Museum of Art Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra Som Prasad, Web Manager & Designer, Philadelphia Orchestra FACILITATOR: Duane Woods, Implementation Specialist, Web Products, Tessitura Network N-Scan for N-Scan Users: Scanning the Horizon Training A&F DEV IT MKT MBR TKT MBR Palazzo E, JW-lobby Productivity, Admissions-Based, New Features Intermediate/Advanced Levels Scan for Presentation ► You’re using N-Scan for access control, but are you taking advantage of all the other amazing features? This session highlights standard functionality to expand the ways you can interact with patrons, and make using N-Scan even more powerful (and flexible). We’ll get you to the leading edge of attendance tracking with topics from scanning membership cards and composite tickets to a little bit of customization - and everything in between! PRESENTER: Christy Carlson, Implementation & Training Consultant, Tessitura Network Planned Giving: Leaving a Legacy Discussion A&F DEV MKT Strengthen the Bottom Line, Out-of-the-Box Features, Small Orgs, Large Orgs, Industry-Wide Interest All Levels Siena I-II, RC-lower ► Are you a one-person development office who wants to get into planned giving? Or are you part of a team looking to Scan for Discussion Notes grow your program? Come share your successes and questions around this potentially lucrative revenue stream. We’ll after Sept 14 talk about the steady drumbeat of communication needed, how to find low-hanging fruit using data mining techniques, and how Tessitura can help you meet the planned giving needs of your organization. MODERATORS: Jocelyn Stevens, Director of Donor Engagement - Leadership Giving, Sarasota Orchestra Erin Koppel, Director Enterprise Consulting, Tessitura Network SUBJECT MATTER GURU: Victoria Carlin, Development Database Manager, National Theatre

36 10:45am – 12:00pm Concurrent Session – Tuesday, August 18 Roadmap: Web Products Technology Roadmap WEB Out-of-the-Box Features All Levels ► Did you know almost half of Tessitura license holders use TN Express Web (TNEW) or TN Mobile Plus (TNMP) or both? Tessitura’s web products are undertaking several large-scale projects and could use your help! This workshop- Del Lago 3-4, format session will solicit feedback and ideas on two large strategic directions for Tessitura’s web products. Join if you’re a user of TNEW or TNMP and interested in helping reimagine each application for the future. JW-lower PRESENTERS: Steve Geahry, Web Product Manager, Tessitura Network Kristin Darrow, Vice President Internet Strategy, Tessitura Network Evan Schumacher, CEO, InstantEncore Heather Reynolds, Lead Developer Web Products, Tessitura Network Surveys and Insights: Survey Says... Discussion DEV EDU IT MBR MKT TKT WEB Industry-Wide Interest All Levels Segura 5, JW-lower ► Can we have a few moments of your time? We’d like to hear your thoughts about surveys. Have you been very Scan for Discussion Notes satisfied with your responses? On a scale of 1 to 5, how would you rate your organization’s efforts for managing after Sept 14 surveys and replies? Have you gained any insights that you’d like to share? Come discuss how/when/why your peers are using surveys. MODERATORS: Jamie O’Brien, Assistant Director of Digital Services, The New 42nd Street / The New Victory Theater Ryan Sedgwick, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Becky Loftus, Head of Audience Insight, Royal Shakespeare Company CHANGE* - Remove Andrew Shuttleworth from Web The Web Session as User Experience: Juggling for API Programmers Session as User Exp. Peer-to-Peer Presentation IT MKT WEB Industry-Wide Interest Advanced Level *CHANGE* - ADD presenter: Luke McKenzie, Web Del Lago 1-2, ► How do we attend to a constituent and provide a great customer experience, when their visit is entirely virtual? In Manager, Perot Museum of Nature and Science (he JW-lower this advanced session, presenters will show examples of optimizing the user experience - by maintaining web sessions replaces Andrew Shuttleworth) Scan for Presentation and carts, setting the right modes of sale, and more. Third-party cookies may or may not be provided. *CHANGE* - Replace presenter Eric Sipple on Web PRESENTERS: Session as User Exp: Luke McKenzie, Web Manager, Perot Museum of Nature and Science Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater Trust Consortium Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium FACILITATOR: Jose Cepeda, Web Developer & Consultant, Tessitura Network What Do Our Members Want?: Matching Your Benefits to Your Audience Panel Discussion DEV IT MBR MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based Intermediate/Advanced Levels ► How do we measure and analyze the effectiveness of our membership benefits? Can we design incentives based Palazzo A-C, on what our members want, rather than what we think they want? In this session, we’ll consider how to plan and implement a membership program overhaul, collect and integrate member feedback and behavior in constituent JW-lobby records, and use that knowledge to inform big-picture member program decisions. Bring your questions for our Scan for Presentation panelists! PANEL MODERATOR: Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network PANELISTS: Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater Sarah Mischner, Membership Manager, Brooklyn Academy of Music Stephanie Moore, Director of the Annual Fund, Baltimore Symphony Orchestra Jon Leland, Manager Business Systems, EMP Museum Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

37 12:00pm – 1:45pm Lunch – Tuesday, August 18 Mediterranean Lunch Ballroom, Ritz- Let’s do lunch! Lots of options during lunch including Labs and Discussions. Lunch Discussions begin at 12:30pm. Carlton Ballroom, & Buffets are available near Lunch Discussion rooms. Prefunction Areas Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18 After the Major Gift: The Journey Has Just Begun… Discussion DEV Strengthen the Bottom Line, Productivity All Levels Del Lago 1-2, ► Pop the champagne! Your organization has managed to secure a major, multi-year, or transformational gift… but JW-lower in many ways the real work has just begun. Let’s discuss best practices for processing, tracking, acknowledging, Scan for Discussion Notes recognizing, and stewarding each major gift in a way that honors donor intent, sets a foundation for ongoing support, after Sept 14 and is effective for your organization on the whole. MODERATORS: Jess Valle, Individual Giving Manager, ZACH Theatre Barbara Mazer Gross, Relationship Manager & Development Consultant, Tessitura Network SUBJECT MATTER GURU: Jennifer Russell, Campaign Manager, Dr. Phillips Center for the Performing Arts Cloud Hosting: Unfortunately, It Won’t Make Your Laptop Lighter! Discussion IT WEB Industry-Wide Interest Intermediate/Advanced Levels Siena I-II, RC-lower ► Have you ever considered hosting Tessitura in the cloud? Or maybe you’ve done it, and have successes and Scan for Discussion Notes challenges to share? Come discuss the different options for cloud hosting, and the pros and cons that come with after Sept 14 the decision. MODERATORS: Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium Adam Mikolajczyk, Managed Services Operations Specialist, Tessitura Network SUBJECT MATTER GURUS: Dan Spees, Director Information Services & Support, Chicago Symphony Orchestra Samuel Tran, Director of Systems Administration, American Museum of Natural History Cross-Organizational E-Commerce: Sharing and Caring Discussion IT MKT TKT WEB Productivity, Consortia, Industry-Wide Interest Intermediate/Advanced Levels Capri, RC-lower ► Does your organization sell tickets through agencies, or present in venues that aren’t part of your Tessitura Scan for Discussion Notes database? Can we make those external transactions appear in Tessitura in real time, without having to do a big import? after Sept 14 Let’s talk about how to share sales orders cross-organizationally - both the technical requirements, and how we can work together to make it happen. MODERATORS: Ken McSwain, Systems & Technology Manager, Australian Chamber Orchestra Nathan Campbell, Web Developer & Consultant, Tessitura Network SUBJECT MATTER GURU: Beau Vigushin, Director Ticketing & CRM, Arts Centre Melbourne Development and Finance Working Together: Can You Feel the Love Tonight? Discussion A&F DEV IT Out-of-the-Box Features, Productivity, Industry-Wide Interest Introductory Level Plaza I-III, ► How can we make sure that development and finance staff are on the same page? How can Tessitura help? In this RC-lobby discussion, let’s get together to talk about Campaign and Appeal structure, reporting, data ownership, and more. Join Scan for Discussion Notes us, and add your insights to the conversation. after Sept 14 MODERATORS: Conor Bentley, Development Coordinator, Utah Symphony | Utah Opera Teresa Dean, Managed Services Client Specialist, Tessitura Network SUBJECT MATTER GURUS: Courtney Owen, Senior Manager of Development Information, Tennessee Performing Arts Center Brian Ramos, Controller, Opera Philadelphia

38 12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18 Digital Strategy for Memberships: You Don’t Need an App for That... Or Do You? Discussion DEV MBR MKT TKT Segura 1-4, Admissions-Based, Small Orgs, Large Orgs, Industry-Wide Interest Introductory/Intermediate Levels JW-lower ► Memberships are about ongoing relationships, and your digital strategy should reflect that. Digital is here to stay, so Scan for Discussion Notes let’s look past the fads and focus on solid ideas for the long term. In this session, let’s discuss the platforms, tactics, and after Sept 14 ideas organizations are using to reach their members in the digital space. MODERATORS: Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago Eric Margheim, Network Developer, Tessitura Network SUBJECT MATTER GURU: Mary Beth Smith, Director of Marketing & Communications, San Francisco Ballet Finding the Right Data: How Do I Know What I Don’t Know Is What I Need to Know? Discussion All Areas Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels Palazzo D, JW-lobby ► Your executive needs to know how your patronage is changing. How do you find the answer in time for the 2:00 Scan for Discussion Notes board meeting? Tessitura has reports, T-Stats, Dashboards, lists, and extractions. Which will give you the data you after Sept 14 need most quickly? Bring your biggest problems and best solutions to this lively brainstorming discussion. We’ll talk about choosing the right tools to find the right data in the right format. MODERATORS: Janna Ellis, Director Yale Tessitura Consortium, Yale University Boann Petersen, Application Support Specialist, Tessitura Network SUBJECT MATTER GURU: Sadie Prater, Systems Analyst, Perot Museum of Nature and Science Group Sales Best Practices: How to Fill Your Venue in 10 Orders or Less! Discussion EDU MBR MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Admissions-Based All Levels Palazzo A-C, ► How many people qualify as a group, as opposed to a large family? What methods is your organization using to get JW-lobby group sales information into the right hands, and work with the superconnectors in your area? How do we optimize the Scan for Discussion Notes discounts we offer and the number of tickets sold per order? Let’s get a group together to discuss group sales, from the after Sept 14 philosophical to nitty-gritty practicalities. MODERATORS: Lauren Russell, Associate Manager of Group Services, The Metropolitan Museum of Art Mark Steel, Application & Support Consultant, Tessitura Network SUBJECT MATTER GURU: Jared Webster, Group Sales Manager, Cincinnati Symphony Orchestra Implementing Great Ideas From TLCC: Taking Home More Than a Hotel Pen Discussion All Areas Strengthen the Bottom Line, Productivity Introductory Level Palazzo E, JW-lobby ► Feeling inspired this week? Join this meta-session on how to ensure all your great new ideas don’t get stuck in Scan for Discussion Notes to-do list limbo. Let’s discuss strategies for getting buy-in from colleagues (who maybe didn’t get to attend TLCC), and after Sept 14 incorporating new ideas with existing plans. Share your own thoughts about making the conference magic last long after Jack’s closing speech has ended. MODERATORS: Sofia Nazar-Chadwick, Head of Marketing & Audience Development, Nottingham Lakeside Arts Dale Aucoin, Support Escalation Specialist, Tessitura Network SUBJECT MATTER GURU: Fiona Buttars, Director of Database Operations, Toronto Symphony Orchestra Training and Tracking Education Professionals: Help Your Teachers and Artists Grow Discussion EDU Industry-Wide Interest All Levels Del Lago 3-4, ► How is your organization providing professional development opportunities for teachers and teaching artists - not JW-lower only within your organization, but in your larger community? What methods are you using to train, evaluate, fund, and Scan for Discussion Notes track assessment of these professionals? Join us to discuss what you’re tracking, whether you’ve made it work in after Sept 14 Tessitura, and how it’s benefited your organization. MODERATORS: Lucy Hale, Director of School Programs, Perot Museum of Nature and Science Mickey Lund, Managed Services Client Specialist, Tessitura Network SUBJECT MATTER GURU: Erica Reinsch, Education Programs Manager, The New 42nd Street / The New Victory Theater

39 12:30pm – 1:30pm Lunch Discussions – Tuesday, August 18 Web Performance Metrics: Building Well Performing Web-Based Applications Discussion IT MKT WEB Napoli I-II, Industry-Wide Interest All Levels RC-lower ► What is website performance, why is it important, and how can it be measured? Once we have data, how do we Scan for Discussion Notes tweak and optimize performance for the future? In this session, let’s discuss concepts, tools, and techniques to build after Sept 14 websites and applications that are responsive, efficient, scalable, and stable - even when confronting a heavy load. MODERATORS: Nich Young, IT Manager, Sydney Theatre Company Samuel Menard, Web Developer & Consultant, Tessitura Network SUBJECT MATTER GURU: Patrick FitzGerald, Director of eCommerce Operations, Pittsburgh Cultural Trust Consortium

1:45pm – 3:00pm General Session – Tuesday, August 18

TLCC2015 Keynote One of the most beloved and celebrated musical ambassadors of our time, soprano Renée Fleming captivates audiences with her sumptuous voice and compelling stage presence. Her role as the first-ever Creative Consultant to Lyric Opera of Chicago and her work with Second City and American Voices with Renée Fleming exemplify the ground-breaking, cross-organizational, Mediterranean cross-discipline partnerships and collaborations that advance and strengthen Ballroom, the non-profit arts and culture sector as a whole. Through these projects, Ms. JW-lobby Fleming continues to build upon an already substantial role as a visionary leader and cultural ambassador working to ensure that the arts and culture sector remains vibrant, innovative, and relevant. Her keynote address will focus on topics for which she has long been a strong advocate - audience development, community engagement, and arts education. PRESENTER: Renée Fleming 3:00pm – 3:30pm Afternoon Networking Break – Tuesday, August 18 Afternoon Networking Break Breaks are set up in various locations; get your break at the location near Intermission activities. Ritz-Carlton Ballroom & This afternoon’s break is sponsored by Prefunction Areas

Conference Planning Committee Meet-Up

Our TLCC2015 Planning Committee members have been working hard all year prepping great breakout sessions for the Conference. We couldn’t do it without you! Here’s a 3:00pm-4:00pm chance for the Planning Committee to meet, greet, and pat ourselves on the back for Del Lago a job well done. Enjoy some refreshments, and meet all your sub-committee members Prefunction, face-to-face. Don and Jessica hope you’ll be able to attend! JW-lower The Planning Committee Meet-Up is sponsored by

40 Intermission – Tuesday, August 18

Intermission Returning to TLCC this year, Intermission is a time for you to take a mental break from the packed Conference 3:00pm-6:00pm schedule to experience something different. This may mean more time in the Tessitura Lab, hands-on learning, or speed networking - or a little bit of a bunch of different activities! However you want to immerse yourself, Various Locations the Tuesday afternoon Intermission offers you just the time you need. See the individual session descriptions for more information on our offerings, or take time to regroup with your colleagues, check in at the office, or take in some vitamin D!

Intermission: Mini-Magic Tours 3:00pm-6:00pm Ready for a Mini-Magical Tour? Mini-Magic is on display all week in Community Central, where you can browse the Ritz-Carlton great ideas at any time. During Intermission, we’ll have Network staff tour guides available to show you around, break Ballroom, RC-lobby down the ideas, and help you figure out which could help your organization. Come find the perfect mini idea that can make a big difference in your work back home!

3:00pm-6:00pm Intermission: Sponsor Open House Ritz-Carlton Have you been meaning to stop by a sponsor room or table? Intermission is the perfect time for you to see extended demos of vendor products and services, and get all your questions answered. Don’t miss this opportunity to learn more

Ballroom, RC-lobby about the products and services offered by our partners!

Intermission: Tessitura Super Lab 3:00pm-6:00pm Here’s your chance to dig into all your Tessitura questions - with no session conflicts, and hours of uninterrupted Lab Ritz-Carlton time! Want to talk about your v12.5 upgrade? Thinking about TNEW, RAMP, or N-Scan? You’ve come to the right place. Ballroom, RC-lobby Get answers to everything you’ve wanted to know about Tessitura or any of our products and services, and put an end to “I wish I knew how to…”

Intermission: Build-a-Dashboard Have you been meaning to set up Tessitura Dashboards, but never find the time? Do you have great ideas for metrics 3:30pm-6:00pm to help you keep an eye on your data, but want help finding the right widgets and parameters? Look no further! Ritz-Carlton Bring your PC laptop to Community Central and build Dashboards of your very own, before you even leave TLCC. Ballroom, RC-lobby We’ll have Dashboards experts standing by to help you customize widgets for your particular needs. Drop in, build a Dashboard, and see what others are building. Please make sure you have access to your system and permissions for all Dashboards widgets.

Intermission: Hands-On Sandbox 3:30pm-6:00pm Let your fingers do the walking, and get your hands on what’s next for Tessitura. Here’s your chance to hang with the Ritz-Carlton Development team and your Conference colleagues, open your laptop, and log into the v12 Sandbox. Drop in for a few Ballroom, RC-lobby minutes during this extended Intermission timeslot, or stay the whole time. Bring your Android tablet for an opportunity to work with TRBO - our new tablet-based sales application. No tablet? No problem - we will have a few to share.

41 3:00pm – 6:00pm Intermission – Tuesday, August 18 Intermission: Programming Hackathon New for TLCC2015 Intermission, experienced developers can get hands-on with the new REST services layer, 3:30pm-6:00pm while collaborating hackathon-style with fellow community developers around a shared project or problem. Bring a Ritz-Carlton coding problem you’d like to explore, and we’ll have some suggestions available as well. Join a group of like-minded programmers and go to work. Network developers will be present to help and offer suggestions - and learn from you!

Ballroom, RC-lobby Please note: This activity is for experienced programmers who want to explore coding practices around the API; it’s not a discussion or lab session about using the API to solve specific business cases. Please bring your laptop with your own development environment, including connection to your Tessitura system.

Intermission: Speed Networking Want to increase your network? Looking for a fast, effective way to meet new people? Sign up for Speed Networking! 4:00pm-5:30pm The Conference Team has wedged in another exciting way to meet fellow Network Members. New for TLCC2015, we Tuscany E-H, are offering Speed Networking to all registered attendees. Gain industry knowledge, learn about new processes and RC-lobby solutions, and build relationships with your peers. This is an exciting, high-impact, structured feature that’s also fun! Make the most of your time at TLCC2015 by meeting like-minded professionals at this complimentary Intermission activity. You must have pre-registered for this activity.

Intermission: Build-Your-Own Networking Hub 5:30pm-6:00pm If you haven’t made any plans for Build-Your-Own Networking Night, then this meet-up is for you! Tuesday evening Ritz-Carlton allows you unscheduled time to network and dine with your peers. Come by Community Central to quickly make Ballroom, RC-lobby some new friends, then head out for whatever kind of evening you like. Tessitura is providing buses to a few Orlando destinations, or stick around the Grande Lakes Orlando to check out the great restaurants and pools.

42 Evening Networking – Tuesday, August 18

Build-Your-Own Networking Night The Network provides the opportunity, you provide the friends! Tuesday evening allows you unscheduled time to network and dine with your peers. Feel free to explore on your own, meet up with a group for dinner, or hang 6:00pm-10:00pm out by the pool. Enjoy one of the great restaurants at The Grande Lakes or venture out in Orlando. Jump on a Various Locations TLCC provided bus to local Orlando areas. You can also join us for a game night at 7pm in the Coquina Exhibit Hall. Get ready for all the party favorites including indoor volleyball, ping pong, popular board games and more. A pop-up bar and popcorn machine will be available to amp up the fun factor! Share how your evening is going at #tlcc2015.

6:00pm – 11:00pm Build-Your-Own Networking Night – Tuesday, August 18

Buses for Build-Your-Own Networking Night: Downtown Disney Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off- 6:00pm-10:20pm site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby Mediterranean Level. Staff available at bus loading location to help you find your way. You’ll find restaurants, shops, and entertainment Porte-Cochere, if you venture out to Downtown Disney. JW-lobby Transportation to Downtown Disney, Lot OPQ (approx 20 min ride): Buses leave every 20 minutes starting at 6:00pm; the last bus returning to the JW Marriott and Renaissance hotels from Downtown Disney, Lot OPQ leaves at 10:20pm. Pick-up and drop-off locations will be the same.

Buses for Build-Your-Own Networking Night: Universal Orlando Theme Parks and CityWalk Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off- site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby 6:00pm-10:20pm Level. Staff available at bus loading location to help you find your way. Mediterranean Visit one of the fun Universal attractions, or take a stroll on CityWalk for a number of entertainment and Porte-Cochere, restaurant options. JW-lobby Transportation to Universal Orlando Theme Parks and CityWalk, Universal Bus Parking (approx 20 min ride): Buses leave every 20 minutes starting at 6:00 pm; the last bus returning to the JW Marriott and Renaissance hotels from Universal Orlando and CityWalk, Universal Bus Parking leaves at 10:20pm. Pick-up and drop-off locations will be the same.

Buses for Build-Your-Own Networking Night: Dr. Phillips Center for the Performing Arts Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off- site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby 6:00pm-10:30pm Level. Staff available at bus loading location to help you find your way. Visit this local performing arts center for a docent Mediterranean tour at approximately 6:45pm and head to dinner at nearby restaurants on Magnolia and Orange Avenues. You can also Porte-Cochere, buy a ticket and stay to see Heathers: The Musical. JW-lobby Transportation to Dr. Phillips Center for the Performing Arts (approx 30 min ride): Buses for the docent tour leave at 6:00 pm. Then buses will depart every 30 minutes; the last bus returning to the JW Marriott and Renaissance hotels from Dr. Phillips Center for the Performing Arts leaves at 10:30pm. Pick-up and drop- off locations will be the same.

43 6:00pm – 11:00pm Build-Your-Own Networking Night – Tuesday, August 18

Buses for Build-Your-Own Networking Night: I-Drive 360 and Pointe Orlando Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off- site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby 6:00pm-10:45pm Level. Staff available at bus loading location to help you find your way. Head to I-Drive 360 to visit the Orlando Eye Mediterranean (400-foot observation wheel), find shops, food, and entertainment. Pointe Orlando offers shops, restaurants, and clubs. Porte-Cochere, Transportation to I-Drive 360 and Pointe Orlando (approx 15 min ride): JW-lobby Buses leave every 15 minutes starting at 6:00pm. First stop Pointe Orlando, second stop I-Drive 360. Last bus returning to the JW Marriott and Renaissance hotels from I-Drive 360 and Point Orlando leaves at 10:45pm. Pick-up and drop-off locations will be the same.

Buses for Build-Your-Own Networking Night: Walt Disney World Theme Parks Build-Your-Own-Networking Night is filled with options to network and dine with your peers! If you’re interested in off- 6:00pm-10:20pm site options, you’ll be asked your destination before you board. Buses leave from the JW Marriott Porte-Cochere, Lobby Level. Staff available at bus loading location to help you find your way. Visit one of the fun Disney parks; check https:// Mediterranean disneyworld.disney.go.com/calendars/2015-08-18/ for the various park hours. Porte-Cochere, Transportation to Walt Disney World Ticket & Transportation Center (TTC), to catch a ride to any of the Walt Disney JW-lobby World Theme Parks (approx 20 min ride): Buses leave every 20 minutes starting at 6:00pm; the last bus returning to the JW Marriott and Renaissance hotels from TTC leaves at 10:20pm. Pick-up and drop-off locations will be the same.

Build-Your-Own Networking Night: Game Night 7:00pm-11:00pm Join us for a game night in the Coquina Exhibit Hall! Get ready for all the party favorites including indoor volleyball, ping Coquina Exhibit pong, popular board games, and more. A pop-up bar and popcorn machine will be available to amp up the fun factor! Hall, JW-lobby Family and guests welcome.

44 Wednesday, August 19 Check-In and Information Desk

Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-5:00pm Grande Registration Desk, JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

7:30am – 9:00am Breakfast – Wednesday, August 19

Mediterranean Breakfast Lots of options during breakfast! Enjoy breakfast while networking with your peers, head to the Labs to get your Ballroom, Ritz- questions answered, and visit our sponsors during the Sponsor Showcase. Breakfast buffets are located near Sponsor Carlton Ballroom, & Showcase Sessions. Prefunction Areas

Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

8:00am – 8:45am Sponsor Showcase – Wednesday, August 19 Sponsor Showcase Sponsor Showcase is a chance for dedicated time with vendors without missing any TLCC content sessions. Our third- party company partners will offer in-depth presentations, one-on-one meetings, or casual chats, and they can be found both in the Sponsor Lab and in private meeting rooms. Don’t miss this opportunity to learn more about the products and services offered by our partners! Ritz-Carlton See the individual showcase descriptions for more information on special meetings. In the Ritz-Carlton Ballroom, participating sponsors are: Ballroom, RC-lobby Artifax Software Limited Element Payment Services Ungerboeck Systems International Boca Systems iWave Veteran Tickets Foundation Capacity Interactive ScoreBig Inc. WealthEngine Cinevative SD&A Teleservices Weldon, Williams & Lick DCM, Inc. TodayTix

Sponsor Showcase: Adage Technologies: Next Level Digital: Is Customer Experience (CX) the New User Experience (UX)? Tuscany A, Responsive design is now standard online, leaving organizations wondering, “What’s the next big thing?” Join us for RC-lobby a presentation and interactive workshop on Digital CX. We’ll share what CX encompasses, why it’s a must for future audience growth, and how your organization - regardless of budget or technology platform - can ensure you’re laying the groundwork for the digital customer experience your users will soon expect as standard.

45 8:00am – 8:45am Sponsor Showcase – Wednesday, August 19 Sponsor Showcase: AKA NYC: Customer Service in a Digital World to Drive Advocacy and Sales Siena I-II, RC-lower In a world where the customer has more control than ever before, we will discuss tools that you can use to have a meaningful conversation with your customers to drive retention, sales, and advocacy. We will talk about the challenges you face managing your customers and give you tools to drive digital communication success. Sponsor Showcase: ArtsVision Come discover all that is new with ArtsVision! Join us to learn about our new robust budgeting module, expanded Segura 5, JW-lower personnel scheduling capabilities, iCal feeds, Web Services, and Mobile Compatibility. Learn how all of this continues to expand on ArtsVision’s proven ability to facilitate the communication of the most important production, artistic, and marketing data across your entire organization. Sponsor Showcase: Bluetube Mobile has arrived and this is how you can harness it today. In this session you will learn how organizations are Capri, RC-lower implementing digital and e-ticketing with Tessitura into their mobile applications and websites. You will discover how peer organizations are using digital and e-ticketing to increase engagement, appeal to a younger demographic, and streamline ticket lines and box office operations. See what digital and e-ticketing can do for your organization. Sponsor Showcase: Intrinsic Impact by WolfBrown Tessitura Network members enjoy preferred access to the cultural sector’s leading audience feedback system - Intrinsic Del Lago 1-2, Impact by WolfBrown. Intrinsic Impact streamlines the connection between arts organizations and audiences, placing JW-lower high-quality customized audience feedback at the fingertips of artistic, marketing, and executive leadership at a fraction of the cost of conventional market research. This session will feature a live demonstration of the Intrinsic Impact dashboard with data collected this year. Sponsor Showcase: JCA, Inc. Segura 1-4, Brought to you by the team that developed the RMA, this new web application, integrated with Tessitura, will allow you to create sophisticated customer segmentations, improve the accuracy of marketing communications, and increase the JW-lower effectiveness of CRM strategy. Come learn about this exciting new product from Baker Richards and JCA, and find out more about JCA’s new Arts Marketing division, which supports clients with pricing, marketing, and CRM strategy. Sponsor Showcase: KlearSky Del Lago 3-4, Do you have a list of Tessitura “to-do’s”, but never have the time or resources to help? Learn how KlearSky Technology Services can assist you with writing custom reports, integrating with outside systems, and finding new ways to tackle JW-lower everyday problems. We will show examples of work we have done with other Tessitura licensees and answer questions about upcoming projects you might be considering. Sponsor Showcase: L2 Interactive Tuscany C, Come see what the L2 team has been working on! Whether you’d like to get a mail2 demo, see what erube2 is all RC-lobby about, or learn more about our cloud2 hosting infrastructure, this is a time for you to meet our team and learn about our products and platforms in more detail. Amalfi I-II, Sponsor Showcase: Made Media RC-lower Meet with the team from Made Media. Sponsor Showcase: MogoARTS Learn how your patrons engage with digital marketing before visiting a website and purchase. Where Google Analytics Napoli I-II, tracks website metrics, off-site metrics show patron engagement across all advertising campaign touch points, RC-lower revealing the most effective media channels and campaigns tactics. Learn how organizations of all sizes ranging from the Stratford Festival, Kaufman Music Center, and Nashville Symphony are utilizing advanced attribution to measure, inform, and boost their digital marketing campaigns. Sponsor Showcase: Queue-it Amarante 2-3, Learn how Queue-it’s online queue system integrates with your Tessitura installation to help you manage your onsales. With Queue-it, users exceeding your site capacity limits are offloaded to the queue system until they can be JW-lower automatically re-directed back to your ticketing system. Learn about Queue-it benefits, how we handle extreme peaks, and how our dynamic end-user information helps with overall user satisfaction. Sponsor Showcase: TAYLAR Development TAYLAR is introducing a cost-effective, web-based, paperless telephone campaign management system. If you’re managing your in-house campaigns on paper, visit with us to learn more about our intelligent, turnkey telephone Segura 6, JW-lower campaign management software. Our system includes progressive dialing, call recording and monitoring, lead management, and comprehensive reporting. It costs less than you think to run your telephone campaigns more efficiently.

46 9:00am – 10:15am General Session – Wednesday, August 19

Tessitura’s Innovator Series Live at TLCC In many ways, TLCC is the birthplace of Tessitura’s Innovator Series. This ongoing program of brief talks by industry innovators is inspired by the demonstrated value of peer-to-peer knowledge sharing and collaboration long fostered within the Network Community and on display at the Conference. Presented quarterly through free and open webinars and major gatherings of the Tessitura community, with video- recorded versions of each talk released through the Network’s YouTube channel, the Innovator Series extends the reach of powerful insights and innovation in the business of arts and culture beyond the Community to benefit the broader arts and culture sector globally. In this general session, we are thrilled to offer the next installment of Tessitura’s Innovator Series live from the stage of TLCC2015. Seb Chan, Director of Digital & Emerging Media, Cooper Hewitt, Smithsonian Design Museum Making the Physical Experience Matter Even More: From Sleepy House Museum to Vibrant Interactive Experience Both cultural heritage institutions and the performing arts have struggled with integrating digital media and technology into their organizational DNA. But some institutions are getting it right, augmenting and enhancing their offerings Mediterranean with digital experiences that transform their customer experiences, impacts and missions. Along with other ideas and Ballroom, observations, Seb will share his experience working as part of a team to transform the Cooper Hewitt museum, despite the architectural challenges of being housed in a 64-room former Carnegie mansion, into a visitor-facing interactive JW-lobby experience. Kelly Tweeddale, Executive Director, Seattle Opera The Art of Reinvention: Lessons Learned When Rethinking, Reimaging and Retooling Became Necessary In 2008, Seattle Opera was in the midst of a major capital campaign to fund a game-changing building project that suffered a near death moment when the U.S. recession hit. Kelly will discuss how this project, and others since, have been brought back to life or propelled forward through thinking and practices that might seem counter-intuitive to organizations traditionally rooted in conservative, risk-averse environments. Learn how Seattle Opera is combining the power of observation with Newton’s First Law to steer a new course and build momentum for the future. Russell Kelban, Chief Marketing Director, San Francisco Symphony Richard Lonsdorf, Artistic Administrator, San Francisco Symphony Playing in the SoundBox: The Performance Space as Laboratory Last December, the San Francisco Symphony transformed a drab, cavernous rehearsal hall into a club-like venue that offers enormous possibilities for creative performance, technological innovation, and the audience experience. The experimental nature of the space - which enables them to test program concepts, learn from their fans, and explore new directions in everything from the participant environment to sound and visual design - has already made SoundBox a hot ticket with the potential to offer a path forward for the traditional concert experience. 10:15am – 10:45am Morning Break – Wednesday, August 19 Morning Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton This morning’s break is sponsored by Ballroom & Prefunction Areas

47 10:45am – 12:00pm Concurrent Session – Wednesday, August 19 Business Continuity Setup: The System Is Down Palazzo E, Training A&F DEV EDU IT MBR TKT WEB Productivity, Industry-Wide Interest Intermediate Level JW-lobby ► The show is sold out. It’s opening day of your new exhibit. The gala starts in an hour. Suddenly, your computer goes Scan for Presentation black. The system is down. Come learn about different ways your sales office, fundraising department, and IT team can be prepared for such a situation. We will talk about reports, processes, risk management, and disaster plans. PRESENTERS: Aaron Greene, Managed Services Operations Manager, Tessitura Network Alex Lee, Application Support Specialist, Tessitura Network Constituent Tables and SQL Tips: Relationship Revelations and Database Demystification Amalfi I-II, Training IT Out-of-the-Box Features Intermediate/Advanced Levels RC-lower ► Looking for someone? You don’t need a detective to track down your constituents in Tessitura. This session includes Scan for Presentation strategies for finding information in Tessitura tables, functions, and views to help you access constituent data, and an overview of the way relationship data is stored. We’ll show examples live in SQL Query Manager and call out SQL tips along the way. PRESENTER: Mark Rhodes, Senior Developer, Tessitura Network Contextualizing Big Data: Seeing the Bigger Picture Discussion A&F DEV MKT MBR Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest Advanced Level Siena I-II, ► “Big data is at its best when analyzing things that are extremely common...” (Gary Marcus). How does your RC-lower organization analyze all the data you collect? Are you tying together common constituent elements to drive everyday Scan for Discussion Notes decision making? Join us for a discussion on how we can use data to look at the big picture, increase revenue, and after Sept 14 help retain donors. MODERATORS: Laurel Skehen, Development & Board Relations Coordinator, UC Berkeley - Cal Performances Matt Hilgers, QA Specialist - Development, Tessitura Network SUBJECT MATTER GURU: Brian Ramos, Controller, Opera Philadelphia Creating Reports in SSRS: Data, How Beautiful Thou Art Training IT Palazzo D, JW-lobby Productivity Introductory/Intermediate Levels Scan for Presentation ► Walk through recreating a standard Tessitura report in SSRS during our live demonstration session. Step-by-step we’ll cover installing the report in Tessitura, with tips and tricks on accomplishing the report design you need. In addition to discussing the SSRS elements covered by our online SSRS T-Cast, we’ll choose an alternative InfoMaker report to tweak, color, and shape. This session assumes the attendee has limited basic experience with SSRS. PRESENTER: Annie Edlich, Application Specialist, Tessitura Network De-Mystifying the Web API: The API Behind the Curtain Training DEV EDU MBR MKT TKT WEB Marbella 1-2, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels JW-lower ► In this session targeted towards non-developers, we introduce you to the concept of the API, show you some Scan for Presentation of what it can do for you now and will do in the future, and give you a glimpse into how it is used by developers to make web magic. You don’t need to be a coder to become an empowered participant in the strategic planning and functionality of your website. PRESENTERS: Matt Belanger, Technical Analyst Web Products, Tessitura Network Nathan Campbell, Web Developer & Consultant, Tessitura Network Element for Element Users: Keeping You in Your Element Training A&F IT TKT Segura 5, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels JW-lower ► This session is for sites currently integrated with Element Payment Services and will provide tips for reconciliation Scan for Presentation between systems, lay out methodologies for troubleshooting and describe how new security features such as encrypted card readers, PASS (tokenization), reference-based refunds and Element Hosted Payments will integrate with Tessitura. PRESENTERS: Brian Pedaci, Support Escalation Specialist, Tessitura Network Rob Pedersen, Network Developer, Tessitura Network

48 10:45am – 12:00pm Concurrent Session – Wednesday, August 19 Free Events for Audience Development: Does Everybody Win? Panel Discussion A&F DEV EDU MKT TKT MBR Industry-Wide Interest Introductory/Intermediate Levels ► Giving people something for nothing - a great way to engage your audience or a waste of company resources? The Palazzo A-C, panelists in this session will share their experiences with free events that helped their organizations connect with the JW-lobby public, build leads, and deepen relationships with existing patrons. We’ll talk about running these events and measuring Scan for Presentation their effectiveness. Bring your questions for our panelists! PANEL MODERATOR: Marie Bertrand, Senior Implementation Specialist, Web Products, Tessitura Network PANELISTS: Christina Dresser, Education Database & Content Manager, Alliance Theatre Patrick Harrison, VP of Marketing Communications & Patron Services, The 5th Avenue Theatre Laura Saldivar, Associate Director of Marketing, Yerba Buena Center for the Arts Katie Nicely, Director Community & External Relations, San Francisco Symphony High-Volume Sales: Keep Calm and Sell On Peer-to-Peer Presentation IT MKT TKT WEB Productivity, Large Orgs, Industry-Wide Interest Intermediate/Advanced Levels Palazzo F-H, ► Is the hottest show of the year coming to your venue? In this session, presenters will discuss their hits and misses preparing for large onsale days and other heavy web traffic conditions.Tap into your organization’s most powerful asset JW-lobby - the people! From IT to marketing, customer service, vendors, and more, come learn how to get everyone on board Scan for Presentation and keep your website operating at peak performance under tough conditions. PRESENTERS: Scott Whitehouse, Database Manager, Birmingham Hippodrome Chris Campbell, Systems & Database Manager, Grange Park Opera Dan Hoffer, Chief Information Officer, Pittsburgh Cultural Trust Consortium FACILITATOR: Marley Wynne, Implementation Specialist Web Products, Tessitura Network Intro to Google Analytics: Web Analytics and Digital Campaign Measurement Napoli I-II, Info MKT WEB Industry-Wide Interest All Levels RC-lower ► 90% of arts marketers feel like they’re not using web analytics data to its full potential. Why? Web analytics and Scan for Presentation campaign measurement can be overwhelming, from challenging setup to the huge volumes of data you collect. This session will discuss approaching web and digital marketing analytics strategically to uncover actionable insights. With more than half of tickets now sold online, this topic is more important than ever. PRESENTER: Erik Gensler, President, Capacity Interactive List Building Beyond the Basics: A Whole New World of Possibilities Training A&F DEV EDU IT MBR MKT TKT Tuscany E-H, Out-of-the-Box Features Intermediate Level RC-lobby ► We’ll look at various ways of creating a list, including Extraction Manager, order search, lists from reports, and Scan for Presentation importing. We’ll also explore the Search Household check box and help you to get the most from the Advanced Relationship Options. You’ll leave this session with the confidence to build your own complex lists and an understanding of advanced list functions. PRESENTERS: Bryan Evans, Application Support Specialist, Tessitura Network Melissa Malone, Application Support Specialist, Tessitura Network Living and Working in the Consortium: Playing Nice in the Sandbox Discussion All Areas Productivity, Consortia, Small Orgs, Large Orgs All Levels Segura 6, ► Beyond contractual arrangements, how do you build and maintain relationships with the organizations in your JW-lower consortium and other partners? What can we do to move beyond sharing Tessitura data, to mutually benefiting from our Scan for Discussion Notes shared knowledge and skills? Come and discuss sharing information, ideas, resources, and more to build better after Sept 14 relationships with your partners and member organizations. MODERATORS: David Pearce, Business Performance Director, Wales Millennium Centre Chris Willmeth, Client Services Specialist Web Products, Tessitura Network SUBJECT MATTER GURU: Nancy Sheleheda, Senior Director of Application Development & Support Services, Pittsburgh Cultural Trust Consortium

49 10:45am – 12:00pm Concurrent Session – Wednesday, August 19 Managing Visitor Services for Memberships: Membership Has Its Privileges Del Lago 1-2, Training A&F TKT MBR Out-of-the-Box Features, Productivity, Admissions-Based All Levels JW-lower ► Your members are some of your most loyal visitors, and we can help make sure they always have a great Scan for Presentation experience. In this session, we’ll cover best practices for membership setup, pricing, sales layout configuration, web sales, and N-Scan. We’ll show you how each of these tools can be used to ensure that every interaction you have with your members is positive, personal, and efficient. PRESENTER: Alex Harris, Director of Implementations, Tessitura Network Plans and Moves Management: Keeping Donors Flowing Through Your Pipeline Peer-to-Peer Presentation DEV MKT Strengthen the Bottom Line, Productivity, New Features Intermediate/Advanced Levels ► Have you lost track of a valuable donor or prospect, and you don’t know how? Come join us for this session where organizations will share how they’re using plans to track their moves management process, improve their Plaza I-III, communication plans, and increase support to their organizations. We’ll move from the basics of plans to custom fields RC-lobby and reporting. Scan for Presentation PRESENTERS: Marta Garczarczyk, Director of Annual Giving, Lyric Opera of Chicago Jason Cabral, Donor Systems Manager, The Public Theater Victoria Carlin, Development Database Manager, National Theatre Marlo Turner, Director of Development, Philbrook Museum of Art FACILITATOR: Natalie Threlfall, Application & Support Consultant, Tessitura Network Publish Once, Use Everywhere: Content Planning Across Your Platforms Discussion MKT WEB Amarante 2-3, Strengthen the Bottom Line, Productivity All Levels JW-lower ► Share the wealth... of content that is. How do you optimize digital content for the web, social media, email, and Scan for Discussion Notes beyond? Who decides what content is appropriate for each platform? Join us to discuss the various tools available to after Sept 14 manage and streamline your digital content throughout the evolving digital landscape. MODERATORS: Jesse Hopkins, Digital Marketing Manager, AT&T Performing Arts Center Melissa Champ, Support Team Lead, Web Products, Tessitura Network SUBJECT MATTER GURU: Morgan Jorgensen, Ticketing Services Manager, Kauffman Center for the Performing Arts QuickSale Setup: You Really Know How to Push My Buttons Training IT MBR TKT Tuscany D, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels RC-lobby ► Empower your sales team to sell with speed and grace using the button-driven QuickSale screen. You choose the Scan for Presentation products, you choose the layout. Admissions, memberships, contributions, packages, and merchandise - all at the touch of a button. In this session, we’ll set up QuickSale screens that defy space and time and discuss ideas that you can take home to help your team be lightning-quick. This session is also presented on Sunday at 1:45pm. PRESENTER: Nick Barnett, Quality Assurance Associate, Tessitura Network Roadmap: Memberships Technology Roadmap DEV MBR Out-of-the-Box Features All Levels Del Lago 3-4, ► Come help determine what should be in the next generation of memberships in the Tessitura application. We’ll do a JW-lower series of exercises to evaluate the current membership functionality, and gather common use cases and scenarios for different membership functions for all varieties of memberships. MODERATOR: David Woodall, Business & Systems Analyst, Tessitura Network Strategic Audience Surveys: Survey Says... Peer-to-Peer Presentation DEV EDU MBR MKT TKT WEB Strengthen the Bottom Line, Industry-Wide Interest Introductory/Intermediate Levels Segura 1-4, ► Audience surveys serve many purposes, from understanding audience segments to driving sales. (Yes, surveys can increase sales!) How do you ensure that your surveys lead to better decision-making? When does it make sense JW-lower to integrate your survey data into Tessitura? We’ll look at different formats for successful audience research driven by Scan for Presentation internal goals, and how strategic surveying can yield positive outcomes for your organization. PRESENTERS: Sandra Fasules, Marketing Manager, Museum of Science Graeme Ellis, Ticketing Data Manager, Roundhouse Trust Kent Davidson, Director, Strategic Programs, Partnerships & Marketing, 92nd Street Y FACILITATOR: JD Short, Tessitura Services Specialist, Tessitura Network

50 10:45am – 12:00pm Concurrent Session – Wednesday, August 19 Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

12:00pm – 1:45pm Lunch – Wednesday, August 19 Lunch Let’s do lunch! Lots of options during lunch - food plus Discussions. Lunch Discussions begin at 12:30pm. Buffets are Mediterranean located near discussion rooms. Ballroom, Today’s lunch is sponsored by Ritz-Carlton Ballroom, & Prefunction Areas

Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19 Education and Third-Party Software Management: Putting It Together; Byte by Byte Discussion DEV EDU IT TKT Productivity Intermediate/Advanced Levels Del Lago 3-4, ► As technology continues to evolve, education administrators may be curious about integrating Tessitura with third- JW-lower party software like Schoology, Artifax, and WhenToWork. These programs can help with distribution of classroom Scan for Discussion Notes materials, surveys, and payment invoices; and scheduling workshops, teaching artists, transportation, and rooms. after Sept 14 Join us to discuss the tools we use to power our education departments, and your organization’s hopes and accomplishments in this area. MODERATORS: Teresa Rende, Education & Community Engagement Coordinator, Goodman Theatre Colleen O’Hara, Project Manager, Tessitura Network SUBJECT MATTER GURU: Lucy Hale, Director of School Programs, Perot Museum of Nature and Science Exchanges and Resales: How to Wow With Choices for Charges and Changes Discussion A&F MBR MKT TKT Out-of-the-Box Features, Industry-Wide Interest All Levels Plaza I-III, ► Let’s take a look at the business practices around exchanges and resales, and how they’re changing with RC-lobby technology - from online exchanges, to whether you use the same order or create a new order to process an exchange. Scan for Discussion Notes What about the impact exchanges have on your customer service? How do you handle the money for resales, after Sept 14 upgrades, and downgrades? In this discussion, come share your great ideas and find new ones. MODERATORS: Ashley Voorhees, Director of Patron Services, Omaha Performing Arts Society Jon Zielinski, Box Office Manager, Science Museum of Minnesota Emma Larcombe, Application & Support Consultant, Tessitura Network SUBJECT MATTER GURU: Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra

51 12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19 IT Best Practices for Small Organizations: Making Small Beautiful Discussion IT Productivity, Small Orgs, Industry-Wide Interest All Levels Del Lago 1-2, ► The survival of small to mid-sized organizations depends on creative, efficient use of IT resources - but if you’re JW-lower using Tessitura, you already know that! How can you maximize the effectiveness of minimal resources? What Scan for Discussion Notes procedures, policies, and solutions help ensure your organization meets its goals? This meal discussion is an after Sept 14 opportunity to share successes and failures with your peers, and to brainstorm strategies for challenges to come. MODERATORS: Meredith Webb, Database Manager, Writers Theatre Tom Megale, Technical Consultant, Tessitura Network SUBJECT MATTER GURU: Richie Warburton, Director of Technology, Wigmore Hall IT Crystal Ball: The Greatest Adventure Is What Lies Ahead Discussion A&F IT WEB Industry-Wide Interest All Levels Palazzo D, JW-lobby ► Continual development and constant evolution is what makes IT an adventure. What brand new developments are Scan for Discussion Notes particularly exciting? What will be of true value? What will change the way we do business? Should we be an early after Sept 14 adopter, or should we wait for service pack 2? Let’s have a lively discussion about what we’ll find in next month’s Wired magazine, and what we should do about it. MODERATORS: Monica Martin, Database Administrator, Oregon Shakespeare Festival Heather Laidlaw Kraft, Project Manager & Consultant, Tessitura Network SUBJECT MATTER GURU: Julie Carmody, Lead Systems Analyst, The Metropolitan Museum of Art Marketing and Development Working Together: Two Worlds Unite! Discussion DEV MBR MKT Strengthen the Bottom Line, Productivity All Levels Palazzo E, JW-lobby ► Many of our patrons interact with our organizations in more than one way - not exclusively ticket buyers or donors, Scan for Discussion Notes but both! Memberships offer the opportunity to unite marketing and development, in a way that increases the total value after Sept 14 of our patrons in the long run. Let’s discuss how we can track communications from different departments, develop complementary benefits, use Tessitura to alert staff to patron activity, and more. MODERATORS: Kelly Albrecht, Assistant Director of Individual Giving, John G Shedd Aquarium Erin Koppel, Director Enterprise Consulting, Tessitura Network SUBJECT MATTER GURU: Reynaldi Lindner Lolong, Marketing & Membership Manager, The Public Theater Pledge Tracking, Collections, and Reporting: A Promise Made is a Promise Paid Discussion A&F DEV MBR Palazzo F-H, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Intermediate Level JW-lobby ► There’s nothing quite like the excitement of a signed pledge - except for a signed check! Join us to discuss your Scan for Discussion Notes strategies and struggles in tracking, reporting, and collecting pledges. We’ll focus on balancing the needs of the after Sept 14 development and finance departments as you track goals, cash flow, billing, and collections. MODERATORS: Katie Kerr, Help Desk Project Coordinator, Pittsburgh Cultural Trust Consortium Rebecca Herberson, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Michael Mariano, Database Manager, New York City Center

Segura 1-4, Tessitura Network Business Meeting: Meet the Gang! Discussion All Areas JW-lower All Levels Scan for Discussion Notes after Sept 14 ► Hear about the inner workings of the Tessitura Network as a business organization, get a prognosis on the health of the organization and participate in a question and answer opportunity with the Board of Directors and Executive Committee. Lunch is available in the session room. MODERATOR: Jack Rubin, President, Tessitura Network

52 12:30pm – 1:30pm Lunch Discussions – Wednesday, August 19 Video Strategy: Video Killed the Radio Star Discussion DEV MBR MKT TKT WEB Strengthen the Bottom Line, Industry-Wide Interest Intermediate Level Napoli I-II, ► Captivating videos can lengthen website visits, drive better SEO, aid in fundraising, and keep patrons engaged RC-lower between visits. Let’s discuss strategies and tools for creating intriguing, shareable content, and ways to keep costs Scan for Discussion Notes manageable. What makes a good video - expert production, or do Vines work just as well? How do you define success after Sept 14 - sales, shares, or reach? Share your organization’s ideas and experiences in this session. MODERATORS: Kristin Garbarino, Marketing Technology Manager, Pittsburgh Cultural Trust Consortium Todd Lantry, Online Community & Web Manager, Tessitura Network SUBJECT MATTER GURU: Peter Schaufuss, Head of Digital Media, The Royal Danish Theatre Web and Email Personalization: Was It Good for You? Discussion DEV EDU MBR MKT TKT WEB Palazzo A-C, Industry-Wide Interest All Levels JW-lobby ► Are you making the most of the wealth of information you have on your customers? Do you use this data to display Scan for Discussion Notes personalized content on your website and in emails? In this discussion, we’ll explore the goals of personalization, after Sept 14 strategies to get there, pitfalls to avoid along the way, and how to track the impact. MODERATORS: Michaela Drapes, Digital & Web Producer, New York City Ballet Tom O’Connor, Director, Enterprise Consulting, Tessitura Network SUBJECT MATTER GURU: Mark Ridley, Applications & Database Administrator, National Theatre Working With a Web Development Team: Developer Care and Feeding Discussion A&F IT MKT WEB Productivity All Levels Siena I-II, RC-lower ► In the web world, we don’t just mean fundraising when we talk about development. The applications that represent Scan for Discussion Notes our organizations online can be quite complex, and may require skilled developers to build and maintain them. Let’s after Sept 14 discuss working with both in-house and contracted web developers - communicating, setting timelines, nurturing an ongoing relationship, and more. MODERATORS: Aaron Weibel, Manager of Digital Production, Brooklyn Academy of Music Ravi Ranjan, Senior Developer, Tessitura Network SUBJECT MATTER GURU: Bryan Drenner, Web Developer, The New 42nd Street / The New Victory Theater 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19 Advanced Reporting Services (SSRS) - Maximizing Usefulness: Make Your Reports Shine Training IT Palazzo F-H, Productivity Intermediate/Advanced Levels ► This session digs into advanced methods of report authoring using SQL Server Reporting Services. We will explore JW-lobby advanced topics including dynamic formatting, dynamic groups, complex table setup, and more. Our focus will be on Scan for Presentation getting the right information in the best presentation on your reports. This session is targeted at the seasoned SQL programmer, DBA or system administrator with some SSRS experience looking for more. This session content is continued in Advanced Reporting Services (SSRS) - Beyond the Table, on Wednesday at 3:30pm. PRESENTER: Ryan Creps, Network Developer, Tessitura Network Basic Extractions: Suppress Your Frustrations! Training A&F DEV EDU IT MBR MKT TKT Palazzo D, JW-lobby Out-of-the-Box Features, Productivity Introductory Level Scan for Presentation ► Ever wondered how to pull a list that includes and excludes several types of customers, along with using as many contact points as you desire? Make way for Extractions! In this training we’ll explore Extraction Manager and review applicable List Manager concepts. This session is targeted to users new to Extraction Manager but who have some understanding of List Manager and would like further training to expand their knowledge. PRESENTERS: Steven Lone, Application Support Specialist, Tessitura Network

53 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19 Box Office Managers’ Survival Guide: How to Whistle While You Work Discussion MKT TKT Productivity, Small Orgs, Large Orgs, Industry-Wide Interest All Levels Plaza I-III, ► Do you manage a box office? Ticket office managers are asked to pull new tricks out of their hat every day - from RC-lobby disaster recovery, to managing patrons’ expectations, to keeping the team on track. In this discussion session, learn Scan for Discussion Notes what your peers are doing to keep all systems “go”. Come share your tips and best practices for keeping yourself sane after Sept 14 and your box office humming along. MODERATORS: Liz Baird, Contact Centre Manager, Wales Millennium Centre Alex Lee, Application Support Specialist, Tessitura Network SUBJECT MATTER GURU: Allan Waite, Manager of Ticketing & Patron Services, Hubbard Street Dance Chicago Communication Management for Development: Let Me Send You What You Want Discussion DEV IT MBR Out-of-the-Box Features, Productivity, New Features Intermediate Level Siena I-II, RC-lower ► Are you using communication preferences for development purposes? How do you pick the right salutation for Scan for Discussion Notes after Sept 14 each message? Can the household model help your fundraising efforts? Join us for an international discussion about contacting your donors and exploring new functionality, like Contact Point Purposes. MODERATORS: Jess Levy, Data Integrity Manager, San Francisco Museum of Modern Art Rebecca Herberson, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Myles King, Manager Annual Giving Programs, The John F. Kennedy Center for the Performing Arts Education, Community, and Social Media: Cultivate Your Clicks Discussion DEV EDU MKT TKT WEB Industry-Wide Interest All Levels Palazzo E, JW-lobby ► How are organizations delivering educational content and engaging the community with social media? Aside from Scan for Discussion Notes Facebook and Twitter, what tools work best to connect with like-minded patrons? How can education and marketing after Sept 14 departments work together to maintain institutional messaging, while appealing to a broad audience? Join this cross- departmental discussion to talk about expanding and sustaining your online social presence. MODERATORS: Christina Dresser, Education Database & Content Manager, Alliance Theatre Meaghan Metke, Product Specialist & Technical Sales, Tessitura Network SUBJECT MATTER GURU: James Sims, Content Strategy Director, Center Theatre Group Elevated Events: We’re Gonna Pre-Party With Party Prep! Tuscany E-H, Training DEV MBR RC-lobby Out-of-the-Box Features, Productivity Introductory Level Scan for Presentation ► Let’s have a party. But to make sure it’s a success, we’ve got a lot of prep to do. Tessitura may not be able to book your entertainment or hash out details with the caterer, but it can keep you on track with invitations, responses, and follow up. Let Tessitura keep track of your guests so you can mix and mingle. PRESENTER: Nick Barnett, Quality Assurance Associate, Tessitura Network Intro to TN Express Web: The Ready-Set-Go Tessitura Website Info All Areas Del Lago 3-4, Strengthen the Bottom Line, Productivity All Levels JW-lower ► Are you a new Tessitura licensee looking to integrate with the web? Or a long-time Tessitura user looking for the best web integration options? Come learn about TN Express Web! TNEW is the Tessitura-built web purchase path Scan for Presentation for single tickets with Select Your Own Seat, subscriptions, renewals, contributions, memberships, education classes, merchandise, gift certificates, and more. We’ll demo some of our latest features, and showcase existing sites utilizing TNEW. PRESENTERS: Marie Bertrand, Senior Implementation Specialist, Web Products, Tessitura Network Duane Woods, Implementation Specialist, Web Products, Tessitura Network Leveraging v12 Pricing Setup: The Tessitura Power Grid Training MKT TKT Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels Del Lago 1-2, ► This session will help you get started with the new Pricing Setup to take advantage of its simplicity and advanced JW-lower capabilities. See examples of conversions from v11 pricing to layers in v12, and explore new approaches to setup using Scan for Presentation pricing events. We’ll touch on the excitement of v12.5 pricing rules. Learn tricks to simplify your pricing setup including offers, template best practices, and how best to use multiple pricing layers. This session is also presented on Sunday at 3:30pm. PRESENTERS: Emma Larcombe, Application & Support Consultant, Tessitura Network Gregg Stickney, Director of Support, Tessitura Network

54 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19 Linking Tessitura With Third-Party Applications: Better Together Peer-to-Peer Presentation A&F IT TKT Productivity Advanced Level ► Don’t spend hours importing and exporting data - come and see some ways that Tessitura can be linked with third- Tuscany D, party applications to save you time and effort. Our presenters will discuss RAMP solutions, key performance indicators, RC-lobby ticket brokering, and electronic point of sale systems. The possibilities for your organization are endless! Scan for Presentation PRESENTERS: Sarah Coffey, Application & Database Manager, Sydney Theatre Company Shawn Edwards, Manager of Accounting FIS, AT&T Performing Arts Center Ryan Huber, DBA, AT&T Performing Arts Center Nick Insell, Database Manager, Wales Millennium Centre FACILITATOR: Patrick Drew, Support & Application Consultant, Tessitura Network Maintaining Constituent Data With Standard Utilities: DIY IT! Training DEV EDU MBR MKT TKT Segura 5, JW-lower Out-of-the-Box Features, Productivity, Small Orgs All Levels Scan for Presentation ► We’ll explore a number of utilities in Tessitura that update constituent data, with a focus on utilities that end users can use and schedule without any customizations or SQL knowledge. Also, we will review some of the merge options and household operations that have been updated as a part of v12. If you are looking to manage constituent data efficiently and effectively, this session is for you. PRESENTER: Anna Wessely, Software Development Project Manager, Tessitura Network Maximizing Tessitura for Admissions-Based Attractions: There’s Nothing General About Admissions! Discussion All Areas Amalfi I-II, Out-of-the-Box Features, Productivity, Admissions-Based All Levels RC-lower ► Admissions-based attractions are a quickly growing segment of the Tessitura community. That growth demands Scan for Discussion Notes creative thinking on how to best leverage the software to suit these organizations’ needs. How can we maximize the after Sept 14 use of Tessitura in a museum or cultural attraction environment? Whatever type of organization you’re from, join us to discuss best practices and solutions. MODERATORS: Julie Schwartz, Tessitura Business Analyst, The Metropolitan Museum of Art Kjersten Schladetzky, Project Manager & Consultant, Tessitura Network SUBJECT MATTER GURU: Amy Romero, Senior Manager of Operations - Visitor Services, The Metropolitan Museum of Art Responsive vs. Adaptive vs. Native: One Size Does Not Fit All Panel Discussion MKT WEB Small Orgs, Large Orgs, Industry-Wide Interest Intermediate Level 1:45pm-3:00pm ► When deciding how to make your organization’s website compatible for mobile, the choice will influence strategy for Segura 1-4, years to come. How do you sort through the options? In this session, our panelists will pull no punches as they share JW-lower the pros and cons of their experiences with these various mobile strategies. Bring your questions and ideas to join the Scan for Presentation conversation. PANEL MODERATOR: Steve Geahry, Web Product Manager, Tessitura Network PANELISTS: Howard Levine, Director Digital Innovation & Strategy, 92nd Street Y Karen Turner, Manager of Ticketing Operations, Toronto Symphony Orchestra Josh TerAvest, Associate Director of Marketing, Pacific Northwest Ballet Revenue Management Application for RMA Users: RMA to the Max Marbella 1-2, Training A&F IT MKT TKT Strengthen the Bottom Line All Levels JW-lower ► Want help taking your RMA use to the next level? Need to finesse your filtering, or get to grips with Groupings or Scan for Presentation Dashboard elements? Want to learn some new tips around the latest features? Come to this interactive session. Bring your laptop and the team will help you on your own RMA, or watch and listen as we work on topics raised by other users. PRESENTER: Jenny Scudamore, Director of Products, Baker Richards Consulting

55 1:45pm – 3:00pm Concurrent Sessions – Wednesday, August 19 Tessitura, Technology, and Organizational Strategic Plans: Are We There Yet? Panel Discussion All Areas Out-of-the-Box Features, Industry-Wide Interest All Levels Palazzo A-C, ► Your executives want to develop a strategic plan for your organization - great! How can you help ensure they work with the best data, set achievable goals, and keep the database at the forefront? Join our panelists to learn how they’ve JW-lobby used Tessitura to track key metrics for strategic planning. Bring your questions for our discussion portion, and take Scan for Presentation home ideas for your organization. PANEL MODERATOR: Alex Harris, Director of Implementations, Tessitura Network PANELISTS: Aaron Boyd, Senior Manager Ticket Sales & Analytics, Shaw Festival Theatre Blake Henneberry, Client Services Manager, AT&T Performing Arts Center Stephen Cunningham, Senior Manager Interactive & Marketing Operations, The National Ballet of Canada Tips and Tricks for Reconciling: Perfect Isn’t Easy, But Can Be Easier! Peer-to-Peer Presentation A&F DEV EDU MBR TKT Out-of-the-Box Features, Productivity Intermediate/Advanced Levels Amarante 2-3, ► When reconciling your accounts, year-end perfection isn’t easy - but can be made easier with solid processes in place. Our presenters will share their tips and tricks for regular reconciliation using out of the box features, as well as JW-lower custom reports and routines that help make all the numbers match. We’ll cover a variety of items tracked in Tessitura, Scan for Presentation including daily activity, departmental reports, on account, and more. PRESENTERS: Lisa McColgan, Development Database Coordinator, Huntington Theatre Company Mary French, Database Manager, Atlanta Ballet Brian Ramos, Controller, Opera Philadelphia FACILITATOR: Mark Steel, Application & Support Consultant, Tessitura Network Tips and Tricks for Testing in Tessitura: Providing Needles for Your Balloons Training IT WEB Napoli I-II, Out-of-the-Box Features, Productivity Intermediate Level RC-lower ► Whether you’re upgrading to the newest version of Tessitura, maintaining TNEW, or integrating your own website, Scan for Presentation one thing you must do is test, test, test! Catered towards those who want to establish or already oversee a strategic testing plan, this session will cover best practices on how to create effective test plans, manage those doing the testing, and determine when your testing cycle is complete. PRESENTERS: Matt Hilgers, QA Specialist - Development, Tessitura Network Marley Wynne, Implementation Specialist Web Products, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 3:00pm – 3:30pm Afternoon Networking Break – Wednesday, August 19 Afternoon Networking Break Breaks are set up in various locations; get your break at the location nearest your next session.

Ritz-Carlton This afternoon’s break is sponsored by Ballroom & . Prefunction Areas

56 3:00pm – 3:30pm Afternoon Networking Break – Wednesday, August 19 Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19 Advanced Extractions: The Art Behind the Science Training DEV EDU IT MBR MKT TKT Out-of-the-Box Features, Productivity Advanced Level Amalfi I-II, ► Paint with data! Explore beyond the basics of extractions and experiment with finding creative ways to solve your RC-lower more complex targeting needs. Do members upgrade at a higher rate than ticket buyers become new members? Scan for Presentation Answering this question requires data. We’ll dive into the segmentation functionality of extractions, learn how to use them to improve communication efforts, and see how v12 enhances your ability to view the constituents you’re looking for. This session is also presented on Monday at 9:00am. PRESENTERS: Beth Gilliland, Documentation & Product Specialist, Tessitura Network Matt Hilgers, QA Specialist - Development, Tessitura Network Advanced Reporting Services (SSRS) - Beyond the Table: Roads? Where We’re Going We Don’t Need Roads Training IT Palazzo F-H, Productivity Intermediate/Advanced Levels JW-lobby ► In this session, we’ll look beyond complex tables and formatting to cover more advanced capabilities of SQL Server Scan for Presentation Reporting Services 2012 and 2014. Topics will include report navigation, useful functions, charts, maps, visualizations, embedded code and custom assemblies. This session is targeted at the seasoned SQL programmer, DBA or system administrator with some SSRS experience and looking for more. This session content is continued from the earlier session Advanced Reporting Services (SSRS) - Maximizing Usefulness, on Wednesday at 1:45pm. PRESENTER: Ryan Creps, Network Developer, Tessitura Network API-Based Troubleshooting: What to Do When the API Isn’t the Happiest Place on Earth! Training IT WEB Amarante 2-3, Productivity Intermediate Level JW-lower ► Tessitura’s APIs are powerful tools that expose Tessitura functionality to web-based applications and client Scan for Presentation customizations. But what do you do when things don’t work out as expected? Should you contact Tessitura or your web vendor? You don’t need magic to find answers to common issues with the SOAP and REST APIs. Discover techniques for resolving common API issues using the tessitura.asmx page, REST client, and the Tessitura Service logging tools. PRESENTERS: Jose Cepeda, Web Developer & Consultant, Tessitura Network Gregg Stickney, Director of Support, Tessitura Network BI for Marketing - T-Stats and Dashboards: The Truth, the Whole Truth, and Nothing but the Truth Napoli I-II, Training A&F EDU IT MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity Introductory/Intermediate Levels RC-lower ► T-Stats and Dashboards complement Tessitura standard reports, which all together serve as your business Scan for Presentation intelligence toolkit. This session focuses on the package and tickets cubes in T-Stats: exploring promotions, understanding the buying patterns for your products, and better evaluating and responding to your distribution channels. We’ll include some real-life examples of Dashboards - or visual calls to action - for data analysis and strategic implementation of marketing efforts. PRESENTER: Ranie Daw, Application Specialist / Consultant, Tessitura Network

57 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19 Big and Small Organizations Learning From Each Other: Org Swap! Panel Discussion A&F MBR MKT TKT WEB Productivity, Consortia, Small Orgs, Large Orgs, Industry-Wide Interest All Levels ► Have you ever wished for more resources to tackle a challenge, or wondered how your staff’s creativity might Segura 1-4, blossom with less? Join us to learn how large and small organizations tackle the same challenges in different ways. JW-lower We’ll present the panelists with scenarios, and learn how they would resolve these issues given their organizations’ Scan for Presentation resources. Take home new ideas to try at your own organization. PANEL MODERATOR: Cindy Emig, Senior Director of Consulting, Tessitura Network PANELISTS: Skypp Cabanas, Ticket Operations Manager, Center Theatre Group Janna Ellis, Director Yale Tessitura Consortium, Yale University Ryan Matuska, Director Ticketing Services, Segerstrom Center for the Arts Kathleen Smith, Ticket Operations Manager, Florida Studio Theatre Creditee/Creditor Tracking and Reporting: A Whole New World Peer-to-Peer Presentation A&F DEV MBR Strengthen the Bottom Line Intermediate Level ► Donor advised funds, family foundations, matching gifts, honorariums - there seems to be an ever increasing Tuscany E-H, number of ways to give. This is great for the bottom line... if we can track these gifts accurately! Join us as we hear RC-lobby from presenters who have established processes at their organizations for tracking and reporting soft credits, and what Scan for Presentation they’ve learned along the way. Brian Ramos is presenting on behalf of Seattle Opera. PRESENTERS: Mollie Boliek Crews, Patron Development Manager, Seattle Repertory Theatre Jennifer Dubin, Associate Director Individual Giving, Opera Philadelphia Brian Ramos, Controller, Opera Philadelphia FACILITATOR: Sandra Ashby, Application Specialist, Tessitura Network Designated DBA: Tag, You’re IT! Discussion A&F IT Out-of-the-Box Features, Productivity, Small Orgs Introductory/Intermediate Levels Del Lago 1-2, ► Have you found yourself thrust into the world of database and system administration? Looking for tips to navigate JW-lower IT/DBA? Or are you on RAMP, and people are coming to you for support? Come meet with other designated DBA’s to Scan for Discussion Notes discuss databases, backups, stored procedures, report servers, and more - all the things you never thought you’d need after Sept 14 to know! MODERATORS: Chris Campbell, Systems & Database Manager, Grange Park Opera Chris Hall, Technical Consultant, Tessitura Network SUBJECT MATTER GURU: Caryl Jones, Tessitura Development Manager, Royal Albert Hall Intro to Tessitura’s Online Community and Resources: Mining for Gold Info All Areas Segura 5, JW-lower Productivity All Levels ► Your login to tessituranetwork.com is a gateway to a wealth of resources including: documentation, e-learning Scan for Presentation classes, recorded webinars, instructional T-Casts, Tessitura Hosted Training programs, community-driven and topic- specific online forums, and so much more. Join us for this part-presentation/part-discussion session and we’ll help you tap into the gold that is the many community, learning, and informational resources on tessituranetwork.com. PRESENTERS: Todd Lantry, Online Community & Web Manager, Tessitura Network Kristen Olson, Director of Learning Resources, Tessitura Network Managing Your Staff: Tales From the Deep End Discussion All Areas Productivity, Small Orgs, Large Orgs, Industry-Wide Interest Intermediate/Advanced Levels Plaza I-III, ► Effective managers are key to thriving organizations - but many of us have grown into management roles without RC-lobby formal training. What strategies have you developed to engage your staff and foster a sense of ownership in your Scan for Discussion Notes organization? What are your tricks for building and maintaining morale? In this session we’ll pool our lessons learned after Sept 14 on the job to help each other become better, more effective managers. Jeffrey Cass is moderating on behalf of Chicago Shakespeare Theater. MODERATORS: Jeffrey Cass, Implementation & Training Consultant, Tessitura Network Jeremy Dixon, Manager of Asia Pacific, Tessitura Network SUBJECT MATTER GURU: Kory Kelly, Director of Marketing & Communications, Center Theatre Group

58 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19 Memberships on the Web: Finding Love in the Digital Age Discussion DEV IT MBR MKT TKT WEB Strengthen the Bottom Line, Productivity, Industry-Wide Interest All Levels Siena I-II, RC-lower ► How does your organization provide a personal touch in the touchscreen age? Members at many organizations Scan for Discussion Notes have priority access to performances and special events through portals, presales, and more... without the concierge- after Sept 14 style service of years past. Come discuss how we can find the balance between the convenience of digital technology and the personalized service our valued members expect. MODERATORS: Margaret Stockton, Applications Administrator, Jazz at Lincoln Center Matt Belanger, Technical Analyst Web Products, Tessitura Network SUBJECT MATTER GURU: Arthur Curtis, Senior Director Data & Web Services, Philadelphia Orchestra Payment Setup: Will That Be Cash, Check, or Charge? Training A&F DEV IT TKT WEB Marbella 1-2, Out-of-the-Box Features, Productivity Intermediate/Advanced Levels JW-lower ► Show me the money! This session will bring to light the ins and outs of creating and maintaining your payment Scan for Presentation methods throughout the Tessitura application. Meant for beginners through advanced users, we will focus on simple setup, credit card processors, merchant ID setup, encryption and tokenization, Direct Debit, chip and pin processing, and more. We will also look at new devices to keep your patron payment information secure. PRESENTERS: Jeremy Fry, Implementation & Training Consultant, Tessitura Network Rob Pedersen, Network Developer, Tessitura Network Plans for Ticketing: A Different Way to Get From A to Z Peer-to-Peer Presentation EDU MBR MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features All Levels Palazzo A-C, ► How can we take advantage of the robust new plans feature (introduced in Tessitura version 12) in sales, ticketing, JW-lobby and even education? From managing sales leads to tracking the status of program applicants, come learn how Scan for Presentation organizations are using plans to communicate internally and offer better customer service. PRESENTERS: Luke Robertson, Patron Services Manager, Portland Center Stage Jared Webster, Group Sales Manager, Cincinnati Symphony Orchestra Asish George, Manager of Information Systems, Education, American Museum of Natural History FACILITATOR: Ben Magson, Application & Support Consultant, Tessitura Network Quick and Easy Acknowledgements: It Never Hurts to Say “Thank You” Training A&F DEV MBR Palazzo E, JW-lobby Out-of-the-Box Features, Productivity Introductory/Intermediate Levels Scan for Presentation ► We all know the importance of saying “thank you”, but spending too much time editing acknowledgements can eat into time that could be spent soliciting. Join us to learn how to maximize your acknowledgement templates for beauty and speed. We’ll delve into standard MS Word merge functionality and Tessitura settings, so that you can merge like a pro with minimal touch-up. PRESENTER: Nick Barnett, Quality Assurance Associate, Tessitura Network Roadmap Hands-On Technology Roadmap All Areas Out-of-the-Box Features, New Features All Levels Del Lago 3-4, ► Let your fingers do the walking, and get your hands on what’s next for Tessitura. Here’s your chance to hang with JW-lower the Development team, open your laptop, and log into the v12 Sandbox. Bring your Android tablet for an opportunity to work with TRBO - our new tablet-based sales application. No tablet? No problem - we will have a few to share. MODERATOR: Anna Wessely, Software Development Project Manager, Tessitura Network

59 3:30pm – 4:45pm Concurrent Sessions – Wednesday, August 19 Snackable Content Marketing: Come Hungry, Leave Happy Peer-to-Peer Presentation MBR MKT WEB EDU Industry-Wide Interest Introductory/Intermediate Levels ► In a media-saturated, distraction-rich world, marketers have to work harder and faster to grab their audience’s Palazzo D, JW-lobby attention. Enter “snackable” content: bite-sized chunks of information that can be quickly consumed. How should you use the ever-increasing number of platforms (Facebook, Instagram, Twitter, YouTube, Periscope, etc.) to capitalize on Scan for Presentation this trend? How does this enhance your overall marketing strategy? Discover on-the-go content that will leave your audience hungry for more. PRESENTERS: Tanaz Walendziewicz, Ticketing Manager, Pittsburgh Ballet Theatre Rosa Luna, Digital Marketing Manager, American Museum of Natural History Ryan Buckley, Manager Web & Digital Marketing, The Cleveland Orchestra FACILITATOR: Tim Zagorc, Client Development Manager, Tessitura Network Ticketing Innovations for Education: FastPass Your Customers Into Tessitura Peer-to-Peer Presentation EDU MKT TKT WEB Out-of-the-Box Features, Productivity, New Features Intermediate Level ► Curious about using traditional ticketing features for education? Hitch a ride on the innovation train as we show Tuscany D, you how organizations are using Tessitura to plan and report on education programs and match them to constituent RC-lobby demand. Presenters will discuss booking reservations, online ticketing, building and scheduling resources, and Scan for Presentation reporting on outcomes - to best suit the needs of customers and other departments in the organization. PRESENTERS: Angela Leftwich, Tessitura Systems Director, Tennessee Performing Arts Center Heather Norton, Vice President of Education, Orlando Science Center Erica Reinsch, Education Programs Manager, The New 42nd Street / The New Victory Theater Ian Traas, Manager Program Services, Science Museum of Minnesota FACILITATOR: Paul Callas, Application & Support Consultant, Tessitura Network TN Mobile Plus for TNMP Users: Make Your Mobile Presence Known Training All Areas Marbella 4, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Industry-Wide Interest, New Features Intermediate/Advanced Levels JW-lower ► So you have TN Mobile Plus, but are you taking advantage of all the amazing features and functionality now Scan for Presentation available as part of this robust mobile platform? Join other TN Mobile Plus users as we review new features including in-app messaging, targeted push notifications, gift certificate redemption,TNEW integration, and more! We’ll also explore a few case studies from existing customers and discuss the product Roadmap. PRESENTERS: Suzie Davidson, Client Services Specialist Web Products, Tessitura Network Karyn Elliott, Client Services Manager Web Products, Tessitura Network Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

60 Wednesday Evening, August 19

6:20pm – 11:00pm All Access Pass: Live at Hard Rock – Wednesday, August 19

6:20pm-7:20pm Buses to All Access Pass: Live at Hard Rock Mediterranean Buses will be available starting at 6:20pm, on a continuous basis until 7:20pm, from the JW Marriott Porte-Cochere & the Renaissance hotel. There will be a limited number of early buses beginning at 5:00pm if you would like to check out Porte-Cochere, CityWalk before you attend All Access Pass: Live at the Hard Rock at 7:00pm. At the conclusion of the evening, buses JW-lobby & the will return to JW Marriott and Renaissance hotels from Hard Rock Cafe starting at 10pm. An early bus will be available Renaissance hotel at 9pm, and final bus leaves CityWalk at 11:30pm.

All Access Pass: Live at Hard Rock

The Conference’s Wednesday night closing dinner and networking event is always a must-attend, and our evening in Orlando won’t disappoint. We’re going to be taking over the entire building and grounds of the Hard Rock Café, located in the heart of Universal CityWalk. Think a little bit of rock and roll memorabilia, a little bit of nightclub, a little bit of Tessiturians! The Hard Rock Café will be ours for the evening for dinner, networking, and a performance by our own Tessiturians rock band (but of course!). This will be an evening to remember and another example of the Tessitura community coming together! 7:00pm-11:00pm Tonight’s event is sponsored by Hard Rock Café

61 Thursday, August 20 Check-In and Information Desk Badges provided by Hydration stations sponsored by A/V sponsored by

7:30am-2:00pm Grande Registration Desk, JW-lobby Check-In & Information Desk sponsored by Directional signage sponsored by

Mini-Magic: Amazing Things from Planet Tessitura Smart ideas, simple solutions, amazing Tessitura innovations - that’s Mini-Magic! Custom screens, overnight stored procedures, creative All Day- reports, other custom elements and shortcuts you can use. You never know what you’ll learn here - Mini-Magic is powerful! The Mini-Magic Ritz-Carlton display is open all week in Community Central. Ballroom, RC-lobby Sponsored by

7:30am – 9:00am Breakfast – Thursday, August 20 Breakfast Enjoy breakfast while networking with your peers, head to the Labs to get your questions answered, and visit our sponsors. Mediterranean Today’s breakfast is sponsored by Ballroom, JW-lobby

62 9:00am – 10:15am Concurrent Session – Thursday, August 20 All About Benefits: Sometimes It’s All About That BASS (Benefits Aid Serious Support) Discussion DEV IT MBR TKT Plaza I-III, Out-of-the-Box Features, Industry-Wide Interest All Levels RC-lobby ► How are you managing and tracking the benefits your members receive? What types of benefits do you fer,of and Scan for Discussion Notes how do your members redeem them? Come join a lively discussion about tried and true benefits, new and innovative after Sept 14 benefit strategies, what works, and what doesn’t. MODERATORS: Victoria Carlin, Development Database Manager, National Theatre David Crowther, Implementation & Training Consultant, Tessitura Network SUBJECT MATTER GURU: Beth Varro, Director of Membership, Science Museum of Minnesota Basics of Tessitura Security Module: To User Groups… and Beyond! Training A&F DEV EDU IT MBR MKT TKT Amarante 2-3, Out-of-the-Box Features All Levels JW-lower ► Covering the basics of the Tessitura Security Module, including user and password management, this session Scan for Presentation will also provide an insight into User Group maintenance, a high-level overview of Control Groups, and other useful functions of the Security Module. By the end of the session, you will have the understanding to grant or revoke access to all areas of the Tessitura application, further segment data with Control Groups, and maintain users. PRESENTERS: Jeremy Fry, Implementation & Training Consultant, Tessitura Network Ben Magson, Application & Support Consultant, Tessitura Network Data Uses in Education: It’s More Than Just Numbers Peer-to-Peer Presentation A&F DEV EDU MKT Strengthen the Bottom Line, Out-of-the-Box Features, Industry-Wide Interest Intermediate/Advanced Levels ► How can organizations best track and document the success and reach of their education programs? Maybe you Palazzo E, JW-lobby need to meet certain requirements for a grant? In this presentation, you’ll discover ways of collecting, storing, and Scan for Presentation analyzing data through Tessitura’s out-of-the-box and custom reports and T-Stats. Come learn how your peers have uncovered valuable data and used it to show the impact of their work. PRESENTERS: Harold Clark, Director STEM Educators & Programs, Liberty Science Center Travis Green, Education Systems and Client Services Manager, Sydney Theatre Company Asish George, Manager of Information Systems, Education, American Museum of Natural History FACILITATOR: Kerry Reeve, Application & Support Consultant, Tessitura Network Emergency IT Protocols and Business Continuity: What Goes Down Must Come Up Discussion A&F IT WEB Productivity, Industry-Wide Interest All Levels Siena I-II, RC-lower ► Do you have a plan for when the worst happens - whether an interruption in access to Tessitura, or other key Scan for Discussion Notes after Sept 14 systems becoming unavailable? Best practices for emergency planning, tools for documenting your internal policy and processes, and who’s responsible for doing all of this will all be on the table during this discussion. MODERATORS: Clarke Weigle, Director of Information Technology, Atlanta Shakespeare Company / Shakespeare Tavern Jennifer McClure, Manager Managed Services Client Relations, Tessitura Network SUBJECT MATTER GURU: Adam Padron, Senior Manager, Application & Data Services, The Metropolitan Museum of Art Enhanced Troubleshooting in v12: New Tools for Your Tessitura Toolbox Palazzo F-H, Training IT TKT WEB Out-of-the-Box Features, Productivity, New Features Intermediate Level JW-lobby ► Using real-world examples of the most common technical issues in Tessitura version 12, we’ll explore the tools and Scan for Presentation techniques used by the experts to help determine their cause. We’ll also have a look at the handy new API and logging tools available in version 12.5. PRESENTERS: Steven Bras, Network Developer, Tessitura Network Brian Pedaci, Support Escalation Specialist, Tessitura Network Financial Reconciliation for Development: From Apprentice to Fiscal Development Wizard Amalfi I-II, Training A&F DEV Out-of-the-Box Features, Productivity Intermediate/Advanced Levels RC-lower ► Pull back the curtain for a behind-the-scenes look at the ways Tessitura captures financial information in the fund Scan for Presentation development area and its ability to reconcile using standard Tessitura reports. We’ll investigate general ledger account setup relating to development and financial reporting for development reconciliation.Attendees should have a general understanding of fundamental concepts such as campaigns, funds, and GL accounts. PRESENTER: Beth Gilliland, Documentation & Product Specialist, Tessitura Network

63 9:00am – 10:15am Concurrent Session – Thursday, August 20 Implementing Revenue Management: Pricing With the Times Marbella 1-2, Training A&F MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Intermediate Level JW-lower ► With the ticket pricing enhancements introduced in Tessitura v12, implementing and evaluating your revenue Scan for Presentation management strategies is easier than ever! This intermediate training session will cover the use of price events for dynamic pricing, how to change price zones on the fly for yield management, and standard reporting on the results of your price changes. PRESENTER: Paul Callas, Application & Support Consultant, Tessitura Network Intro to Digital Strategy Info MKT TKT WEB Segura 5, JW-lower Industry-Wide Interest All Levels ► As digital marketing rapidly evolves, marketers face the ongoing challenge of choosing the best tools to meet Scan for Presentation marketing goals. This session will examine integrated campaign tactics using data-driven strategies to target existing, lapsed, and prospective audiences. Topics will include digital trends, patron behavior, creative best practices, and leveraging tools like search, CRM data, and lookalike modeling to prospect for new audiences and track conversions and revenue. PRESENTER: Doug Mowbray, CEO, MogoARTS Marketing Intro to WordFly Info All Areas Marbella 4, All Levels JW-lower ► Learn to master the digital messaging trio of email, SMS, and social media. In this session, we’ll discuss Scan for Presentation multichannel campaigns that engage your audience on every screen. Learn about WordFly’s responsive email editor, personalized content, list segmentation, triggered email, custom reporting, and more. See how WordFly helps you reach the right audience at the right time. Get a step-by-step plan on moving to WordFly, and see what’s next on the roadmap. PRESENTER: Kirk Bentley, Engagement Manager, POP Mini-Magic: Amazing Things From Planet Tessitura Peer-to-Peer Presentation All Areas Productivity Intermediate Level Prepare for an amazing journey around Planet Tessitura! Have you seen the Mini-Magic display in Community Central? Come hear the creators talk about their magic in more detail, in a series of short, two to three minute segments, plus some bonus tips, tricks, and things you might Palazzo D, JW-lobby have missed! Ideas both simple and complex; all are smart, creative, and inspiring uses of Tessitura - you never know Scan for Presentation what you might learn! PRESENTERS: Jon Ballinger, Technical Consultant, Tessitura Network Mark Steel, Application & Support Consultant, Tessitura Network FACILITATOR: Peter Nelson, Support & Application Specialist Consultant, Tessitura Network Mini-Magic is sponsored by

Pricing Rules Setup - The Basics: One Rule Set to Price Them All Training IT MKT TKT Napoli I-II, Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels ► Pricing rules (new in v12.5) provide robust functionality to automatically execute pricing changes and deliver RC-lower messaging based on what’s added to an order and to whom the order belongs. In this session we’ll take a detailed look Scan for Presentation at pricing rule setup including the six different rule types, constituent criteria, rule messaging, and working with rule sets to group and rank your rules. This session content is continued in Pricing Rules Setup - Rules in Action, on Thursday at 10:45am. This session is also presented on Monday at 9:00am. PRESENTERS: Dave Aholt, Network Developer, Tessitura Network

64 9:00am – 10:15am Concurrent Session – Thursday, August 20 Putting Together a Great Presentation: Release Your Inner Presenter Segura 1-4, Training All Areas Industry-Wide Interest All Levels JW-lower ► Do you have great ideas but lack the confidence to raise your hand as a presenter?Are you great at presenting but Scan for Presentation struggle to find the right material? Or maybe you find yourself with too much material and worry your presentation lacks coherence and punch? In this professional development session, we’ll discuss what makes a great presentation and share delivery strategies to help make your next presentation a real winner. PRESENTERS: Emma Larcombe, Application & Support Consultant, Tessitura Network Roadmap Overview Technology Roadmap All Areas Out-of-the-Box Features All Levels ► The Tessitura Technology Roadmap is the primary focus for future development of Tessitura and is greatly informed Del Lago 3-4, by the input of the Tessitura membership. In this session, the Product Development team will lead attendees through a JW-lower group exercise to help us prioritize and suggest changes to the Roadmap. A Roadmap Overview session is also scheduled on Monday at 10:45am. MODERATOR: Anna Wessely, Software Development Project Manager, Tessitura Network Special Events: Party Like a Tessiturian! Panel Discussion DEV MBR WEB Out-of-the-Box Features, Productivity, Large Orgs Intermediate Level ► It takes a village to execute a special event. With each event, organizations face new challenges and needs - no Palazzo A-C, event plan is one size fits all. This panel discussion will explore managing various types of special events. Engage JW-lobby our panelists on working with outside vendors, using digital media to engage and promote, reporting, and website Scan for Presentation integration with Elevated Events and Activities. PANEL MODERATOR: Krys Freeman, Application Support Specialist, Tessitura Network PANELISTS: Maria Corso, Associate Director Development Operation, Arena Stage Parmida Zarrinkmar, Manager of Individual Giving, Arts Club Theatre Company Deanna Underwood, Senior Officer - Friends’ Corps, The National Ballet of Canada Amy Tinucci, Annual Giving Manager, Lyric Opera of Chicago Subscription Retention Strategies: Treating Loyalty Like Royalty Peer-to-Peer Presentation DEV MBR MKT TKT Strengthen the Bottom Line Intermediate Level Tuscany E-H, ► Amid dire predictions for the subscription model, your organization has subscribers. Great! Now how do you keep them coming back year after year? In this session, presenters will cover tips and tricks for reducing the churn. We’ll see RC-lobby examples from around the community of how organizations have convinced loyal patrons to invest and give more over Scan for Presentation the long term. PRESENTERS: Nicole McPeake, Director of Marketing & Customer Service, Sydney Theatre Company Patrick Harrison, VP of Marketing Communications & Patron Services, The 5th Avenue Theatre Gregory Campbell, Assistant Box Office Manager, Kansas City Symphony FACILITATOR: Bryan Evans, Application Support Specialist, Tessitura Network T-Stats and Tessitura Dashboards for IT: Improving on Awesome Tuscany D, Training IT Strengthen the Bottom Line, Productivity Intermediate/Advanced Levels RC-lobby ► With T-Stats and Tessitura Dashboards, it’s easy for staff to explore, visualize, and monitor their Tessitura data. This Scan for Presentation session will look at best practices, configuration, and customization you can do to expand the breadth of insight your BI tools provide. Note: this session is intended for SQL programmers, DBAs, and system administrators, and content will be focused at a technical level. PRESENTER: Amanda Freeman, Senior Product Specialist, JCA, Inc. Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

65 10:15am – 10:45am Morning Break – Thursday, August 20 Morning Networking Break Breaks are set up in various locations; get your break at the location nearest your next session. Ritz-Carlton This morning’s break is sponsored by Ballroom & . Prefunction Areas

Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services. 10:45am – 12:00pm Concurrent Session – Thursday, August 20 Basic HTML for TNEW Users: HTML Spoken Here Training EDU MKT TKT WEB Amarante 2-3, Productivity, Small Orgs Introductory/Intermediate Levels JW-lower ► How’d they do that? Learn the basics of adding HTML content to your TNEW site, grab some helpful HTML tools, Scan for Presentation and investigate some example sites. We’ll cover available content areas in Tessitura and how they appear in TNEW, plus formatting techniques to increase visual interest with images, tables, and videos. Find out how to host your own template and CSS for greater control over the look of your TNEW site. PRESENTERS: Todd Lantry, Online Community & Web Manager, Tessitura Network Duane Woods, Implementation Specialist, Web Products, Tessitura Network Customer Experience on the Web: Turn Online Angst Into Online Thanks! Discussion DEV EDU MKT TKT WEB Industry-Wide Interest All Levels Siena I-II, RC-lower ► Your website is a key touchpoint for customer service. What can you do to make sure the interaction is positive, Scan for Discussion Notes productive, and painless? Do you hold your website to the same high customer service standards as face-to-face and after Sept 14 phone interactions? In this session, let’s discuss how we can serve customer needs, cultivate a personal connection, and gather the feedback we need to improve our sites for the future. MODERATORS: Carissa Brittain, Web Developer, Philadelphia Orchestra Marty Jones, Technical Consultant, Tessitura Network SUBJECT MATTER GURU: Stephen Cunningham, Senior Manager Interactive & Marketing Operations, The National Ballet of Canada Customizations and Table Structures in v12: All the New and Shiny Things Palazzo F-H, Training IT Productivity, Large Orgs Intermediate/Advanced Levels JW-lobby ► Want to know more about leveraging the version 12 event pricing model? How about the constituent relationship Scan for Presentation model introduced in version 11? This session will delve into getting the most out of new features and corresponding table structures in Tessitura for your existing and planned customizations. We’ll look at the data structures for these features and see how this can breathe new life into your custom reports, procedures, and processes. PRESENTER: David Woodall, Business & Systems Analyst, Tessitura Network Data Structures for Non-IT Folks: Data Makes Our World Go Round Plaza I-III, Training All Areas Out-of-the-Box Features, Productivity Introductory/Intermediate Levels RC-lobby ► This session demystifies the jargon and outlines the basic data structures underlying Tessitura - in language and Scan for Presentation approach, specifically for non-IT folks. Learning how Tessitura, T-Stats and the Web API work behind the scenes will help you understand report results and list criteria and improve communications with your IT department and web developers. PRESENTER: Sandra Ashby, Application Specialist, Tessitura Network

66 10:45am – 12:00pm Concurrent Session – Thursday, August 20 Direct Mail Campaigns for Development: Making Your Mailings Legen... (Wait for It) Dary Peer-to-Peer Presentation DEV MBR Strengthen the Bottom Line, Consortia, Large Orgs, Industry-Wide Interest Intermediate Level Tuscany E-H, ► In our increasingly digital world, does direct mail still have a role in development? Join us to hear how our RC-lobby presenters are using Tessitura to retain loyal donors and reach new potential supporters. We’ll cover best practices for Scan for Presentation extracting mailing lists, implementing strategic messaging and follow-up actions, and analyzing the results. PRESENTERS: Jennifer Schooley, Assistant Manager of Individual Giving, Pittsburgh Cultural Trust Consortium Stephanie Moore, Director of the Annual Fund, Baltimore Symphony Orchestra Scott Podraza, Manager of Annual Giving, Goodman Theatre FACILITATOR: Nick Barnett, Quality Assurance Associate, Tessitura Network Email Marketing Best Practices: Giving Email a Little Respect! Peer-to-Peer Presentation EDU MBR MKT TKT WEB Strengthen the Bottom Line, Productivity, Industry-Wide Interest Introductory/Intermediate Levels Palazzo A-C, ► Remember when people said email was dead? Far from it! Our presenters will discuss a range of email marketing best practices - integrating e-marketing tools with Tessitura, list hygiene protocol, optimizing template design for the JW-lobby mobile majority, micro vs. expanded content, timing emails in an integrated campaign, and how to use automation and Scan for Presentation personalization without spooking your target audience. We’ll focus on maximizing our response rates and ROI. PRESENTERS: Jaime Galli, Digital Marketing Manager, San Francisco Museum of Modern Art Trudy Watson, Associate Director of Marketing, Stratford Festival LeeAnn Day, Digital Marketing Manager, David A. Straz, Jr. Center for the Performing Arts FACILITATOR: Peter Nelson, Support & Application Specialist Consultant, Tessitura Network Internships as Education: They Can Do More Than Get Coffee! Discussion A&F DEV EDU MKT TKT Industry-Wide Interest All Levels Palazzo E, JW-lobby ► Organizations regularly employ interns for no or low-income “learning experiences”. Let’s discuss how we promote Scan for Discussion Notes real learning and professional development, and if our missions affect the composition of these programs. How can after Sept 14 we create and maintain relationships with young professionals and universities; foster ambassadors, patrons, and employees; and use Tessitura and other tools to evaluate program quality? Bring your ideas! MODERATORS: Ellie McKay, Director of Theatre Arts Training, Children’s Theatre Company Kristen Olson, Director of Learning Resources, Tessitura Network SUBJECT MATTER GURU: Joanna Barnebey, Education Business Manager, Seattle Children’s Theatre Intro to the New Artifax Event Segura 5, JW-lower Info A&F IT EDU All Levels Scan for Presentation ► Discover the new browser-delivered version of Artifax Event venue management software. In this applied demonstration, you’ll learn about the new features and functionality that can benefit your organization. Find out how the software is already being used throughout the Tessitura community, including JCA’s new integration toolkit. PRESENTER: Greg Douglas, Head of Projects, Artifax Software Limited Intro to the Revenue Management Application: Increase Your Confidence in Pricing Info A&F IT MKT TKT Strengthen the Bottom Line All Levels Del Lago 3-4, ► Pricing strategy and implementation is key to attendance and your bottom line. The RMA, developed by JCA, Baker Richards, and The Pricing Institute, is a user-friendly application that helps you to implement a complete pricing JW-lower strategy, including forecasting and analysis of dynamic pricing. This session will introduce the wealth of capabilities of Scan for Presentation the RMA and how organizations are using it to improve pricing practices and increase revenue. This session is also presented on Monday at 3:30pm. PRESENTERS: Steven Roth, President JCA Arts Marketing, JCA, Inc. Tim Baker, Director & Principal, Baker Richards Consulting Timmy Metzner, Senior Consultant, JCA Arts Marketing, JCA, Inc. Courtney Burke, Marketing Manager, The John F. Kennedy Center for the Performing Arts

67 10:45am – 12:00pm Concurrent Session – Thursday, August 20 Mechanics of Consortia Setup: Come Together, Right Now, Sub-Licensees Training A&F IT TKT WEB Strengthen the Bottom Line, Productivity, Consortia, Industry-Wide Interest Intermediate Level Del Lago 1-2, ► Part of a consortium and have questions? Considering creating a consortium? In this session, we’ll discuss best JW-lower practices and big picture considerations for creating and maintaining an optimal consortium environment. Topics Scan for Presentation include: consortia data sharing, security and control groups, creating and maintaining an Advisory Committee, delegating testing responsibilities, duplicate management, selling across organizations, and more! After the presentation, we will have a discussion period for your questions. PRESENTERS: Kayleb McKelvain, Application Support Specialist, Tessitura Network Chris Willmeth, Client Services Specialist Web Products, Tessitura Network Pricing Rules Setup - Rules in Action: Cooking With Criteria Training IT MKT TKT Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, New Features Introductory/Intermediate Levels Napoli I-II, ► Build the BOGO you’ve always wanted. Simplify group sales with a single price type and set of seat volume rules. RC-lower Free yourself from flex packages with a product volume rule. Alert customers to advanced parking purchases and Scan for Presentation dining deals with message only rules. In this session we’ll work through some essential pricing rule recipes so you can get home and get pricing. This session content is continued from the earlier session Pricing Rules Setup - The Basics, on Thursday at 9:00am. This session is also presented on Monday at 10:45am. PRESENTERS: Kevin Sheehan, Senior Technical Writer & Consultant, Tessitura Network Anna Wessely, Software Development Project Manager, Tessitura Network Taking the Conference Home: Carrying a Torch for TLCC Training All Areas Strengthen the Bottom Line, Productivity All Levels Palazzo D, JW-lobby ► You’ve learned so much! You have some powerful ideas! How do you bring the excitement of TLCC home? How do Scan for Presentation you digest what you have learned in order to successfully introduce new ideas? This session will focus on tips, tricks, and strategies for maintaining the spirit of the conference within your organization, as well as ideas for introducing a culture of collaboration and innovation. PRESENTERS: Emma Larcombe, Application & Support Consultant, Tessitura Network Natasha Purkiss, Implementation & Training Consultant, Tessitura Network Tessitura Developers Forum: Beyond the Custom Screen Discussion IT WEB Amalfi I-II, Productivity Advanced Level RC-lower ► Tessitura developers unite! Come learn about extending and modifying Tessitura’s functionality to meet in-house Scan for Discussion Notes needs. We will discuss some custom solutions intended for internal staff use, and have plenty of time for Q&A. Learn after Sept 14 what’s possible as you tackle your own projects. Note: This session is intended for developers specifically and content will be focused at a technical level. MODERATORS: Dave Aholt, Network Developer, Tessitura Network Ryan Creps, Network Developer, Tessitura Network Ticket Formatting Options: Do You Have the Golden Ticket? Tuscany D, Training IT TKT WEB Strengthen the Bottom Line, Out-of-the-Box Features, Productivity, Admissions-Based, New Features Introductory/Intermediate Levels RC-lobby ► Tickets, please! In this session we’ll address various options for changing the formatting of your tickets to enhance Scan for Presentation appearance or to increase ease of use by staff and your patrons. Topics will include Boca setup, special characters and graphic images, print-at-home tickets, composite tickets, and ticketing with Tessitura Roving Box Office. PRESENTERS: Alex Lee, Application Support Specialist, Tessitura Network JD Short, Tessitura Services Specialist, Tessitura Network Ticketing Tables and More SQL Tips: Teaching Tessitura’s Trickiest Ticketing Tables Segura 1-4, Training IT JW-lower Out-of-the-Box Features Intermediate/Advanced Levels Scan for Presentation ► Orders, Line Items, and Payments, oh my! This session will focus on the table structures in the ticketing and transaction areas of the Tessitura system. We will draw examples of how these tables are used from several standard report procedures, and talk about some SQL techniques used within those procedures. PRESENTER: Mark Rhodes, Senior Developer, Tessitura Network

68 10:45am – 12:00pm Concurrent Session – Thursday, August 20 Sponsor Lab Ritz-Carlton The Sponsor Lab provides a place to meet with Conference Sponsors to Ballroom, RC-lobby ask questions, learn about their products and services, and meet with our sponsor vendors. Tessitura Lab Ritz-Carlton The Tessitura Lab provides a place to work one-on-one with Tessitura staff Ballroom, RC-lobby in the Tessitura application and to ask questions about Tessitura products and services.

12:00pm – 1:45pm Lunch and Conference Wrap-up

Lunch Our final group lunch followed by the 2015 Tessitura Learning & Community Conference Wrap-Up.

12:00pm-1:00pm Today’s lunch is sponsored by Mediterranean Ballroom, JW-lobby

Conference Wrap-Up Executive Vice President Andrew Recinos will reflect on the vibrant spirit of collaboration that fuels our community and contributes to the incredible value of our Conference, as he reviews 1:00pm-1:45pm the week and looks toward our community’s future. Jack will recap Conference highlights Mediterranean and reveal the much-anticipated location of our 2016 Conference! Ballroom, JW-lobby PRESENTERS: Andrew Recinos, Executive Vice President, Tessitura Network Jack Rubin, President, Tessitura Network

See You Next Year! Save the Dates: August 7-11, 2016 TLCC2017 - August 13-17, 2017

69 TIPS & TRICKS

STAY CONNECTED! Wireless is free in the TLCC meeting room spaces, nearby conference center public areas and the sleeping rooms. Look for the wireless network “Tessitura” and use the password “Tessitura” to connect. Have trouble connecting? Stop by the Information Desk for help.

TLCC2015 PORTAL ON MOBILE Find session information, add events and sessions to your calendar, reach out to other attendees, schedule meetings, start conversations, and much more! Use the TLCC2015 Portal to ﬁ nd all things conference by adding the site to your home screen. Go to: tlcc2015.tessituranetwork.com; for Android users, tap the menu button at the top right of the page and choose Add to Home Screen. For iPhone users, choose the upload button at the bottom of the screen and tap Add to Home Screen. Viola! Easy access to your TLCC2015 Portal!

DOWNLOAD PRESENTATIONS AND SESSION MATERIALS To access session materials and handouts, log into the mobile TLCC2015 Portal, select the Resources tab, and click on PDFs. You can also access PDFs under each session; click the “Download Session PDF” button.

GO SOCIAL! Tag your TLCC2015 photos, videos, and fun moments with #tlcc2015. And don’t forget to visit the Sharing Wall in Community Central to share what Tessitura means to you!

SCAN QR CODES FOR CONTACT INFORMATION Simply scan the QR code on the back of anyone’s name badge to download their contact information automatically! For the best results, we recommend these two free readers to view contact information QR codes, as they will fully render the information: i-nigma and RedLaser, both available on Android, iOS, and Windows phones. i-nigma available on Blackberry phones, as well.

NOTE: Conference QR codes have “TLCC2015” in an unused address ﬁ eld, making it easy for you to search for TLCC2015 and easily identify all your networking contacts that need to be moved from your personal device to your ofﬁ ce contact list.

MOBILITY ISSUES? If you have mobility issues, and need assistance during the conference, please let one of our Network staff know by visiting the Information Desk or contacting the conference planning team at [email protected]. We will do our best to accommodate you!

70 TLCC2015 PLANNING COMMITTEE

The Tessitura Network proudly salutes and thanks the Planning Committee for the 2015 Tessitura Learning & Community Conference

USER LEADERSHIP Julie Carmody, Metropolitan Museum of Art ...... Co-Chair, IT Graeme Ellis, Roundhouse Trust ...... Co-Chair, Ticketing Janna Ellis, Yale University ...... Co-Chair, Ticketing Kelly Enderwick, Sage Gateshead ...... Co-Chair, Admin & Finance Derek Fast, Massey Hall/Roy Thomson Hall ...... Co-Chair, Web Marta Garczarczyk, Lyric Opera of Chicago ...... Co-Chair, Development Clare Kiklowicz, Segerstrom Center for the Arts ...... Co-Chair, Membership Howard Levine, 92nd Street Y...... Co-Chair, Executive Track Jess Levy, San Francisco Museum of Modern Art, formerly of San Francisco Opera ...... Co-Chair, Development Ellie McKay, Children’s Theatre Company...... Co-Chair, Education Kelly Mednis, Pittsburgh Cultural Trust Consortium ...... Co-Chair, Marketing Jared Mollenkopf, Utah Symphony | Utah Opera ...... Co-Chair, Admin & Finance Shana Orr, Alliance Theatre ...... Co-Chair, Marketing Patrick Schley, First Stage ...... Co-Chair, Education Beth Varro, Science Museum of Minnesota ...... Co-Chair, Membership David Vivino, The Cleveland Orchestra ...... Co-Chair, IT James Walker, Oregon Shakespeare Festival ...... Co-Chair, Web

PLANNING COMMITTEE MEMBERS Christopher Adriance...... Paciﬁ c Symphony Tim Czaban ...... Shaw Festival Theatre Sarah Al-Atrakchi ...... Los Angeles Opera Kent Davidson ...... 92nd Street Y Kelly Albrecht ...... John G. Shedd Aquarium Chris De Leon ...... Performing Arts Fort Worth Leah Anglum ...... State Theatre New Jersey Aimee DiAndrea ...... Pittsburgh Ballet Theatre Revanth Anne ...... Kaufman Music Center Joesan Diche ...... Segerstrom Center for the Arts Erika Atkins ...... Formerly of The New 42nd Street / The New Victory Theater Wes Doerksen...... Massey Hall/Roy Thomson Hall Sara Billmann ...... UMS Michaela Drapes ...... New York City Ballet Nicola Blackburn ...... Theatre Royal and Royal Concert Hall Bryan Drenner ...... The New 42nd Street / The New Victory Theater Mollie Boliek Crews ...... Seattle Repertory Theatre Christina Dresser ...... Alliance Theatre Aaron Boyd ...... Shaw Festival Theatre Aileen Duffy...... Museum of Science Jo Bramley ...... Auckland War Memorial Museum Matthew Echert ...... Paciﬁ c Northwest Ballet Tom Brown ...... Brooklyn Academy of Music Aziza El Feil ...... Pittsburgh Ballet Theatre Ryan Buckley ...... The Cleveland Orchestra Tiffany Elliott ...... Huntington Theatre Company Kay Burnham ...... Segerstrom Center for the Arts Nadinne Farinas ...... Adrienne Arsht Center for the Performing Arts Annie Burridge ...... Opera Philadelphia Mohiuddin Faruqe ...... The National Ballet of Canada Fiona Buttars...... Toronto Symphony Orchestra Sandra Fasules ...... Museum of Science Jason Cabral ...... The Public Theater Mary French ...... Atlanta Ballet Chris Campbell ...... Grange Park Opera Brooke Gallagher ...... Tessitura Network, formerly of National Theatre Victoria Carlin...... National Theatre Asish George ...... American Museum of Natural History Brad Casey ...... David A. Straz, Jr. Center for the Performing Arts Andrew Goldstein ...... Seattle Opera Amy Catanzaro ...... Cincinnati Symphony Orchestra Meghan Goria ...... Metropolitan Opera Allen Clark ...... Music Center at Strathmore, with thanks and remembrance Jenny Graf ...... UMS Robert Cohn ...... Royal Shakespeare Company, Elizabeth Halajian ...... Harris Theater for Music and Dance formerly of The New 42nd Street / The New Victory Theater Katy Hall ...... Formerly of Lyric Opera of Chicago Jennifer Colgan ...... Chicago Symphony Orchestra Patrick Harrison ...... The 5th Avenue Theatre Kent Coppock ...... Dallas Symphony Orchestra Scott Harrison ...... Detroit Symphony Orchestra Maria Corso ...... Arena Stage Tal Hebdon ...... Young Centre for the Performing Arts Daniel Cress ...... Yale Repertory Theatre Blake Henneberry ...... AT&T Performing Arts Center Christopher Cuhel ...... The 5th Avenue Theatre, formerly of Lyric Opera of Kansas City Matthew Hodge ...... Sydney Symphony Orchestra Stephen Cunningham ...... The National Ballet of Canada Ed Hofmeister ...... The Old Globe

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71 PLANNING COMMITTEE MEMBERS (CONTINUED) Dara Hogan ...... Abbey Theatre Brian Ramos ...... Opera Philadelphia, formerly of Seattle Opera Monica Holt ...... The John F. Kennedy Center for the Performing Arts Erica Reinsch ...... The New 42nd Street / The New Victory Theater Joe Hsu ...... Chamber Music Society of Lincoln Center Teresa Rende ...... Goodman Theatre Nick Insell ...... Wales Millennium Centre Alma Rouse ...... Dallas Symphony Orchestra Katie Inverarity ...... Royal Manitoba Theatre Centre Jennifer Russell ...... Dr. Phillips Center for the Performing Arts Michael Johnson ...... The Metropolitan Museum of Art Mark Sackett ...... San Francisco Opera Caryl Jones ...... Royal Albert Hall Annie Scally ...... Ticketing Network East Midlands Christopher Jones ...... National Theatre Kjersten Schladetzky...... Tessitura Network, Rachel Jorgensen ...... The Atlanta Opera formerly of American Museum of Natural History Khady Kamara ...... Arena Stage Eric Sellen ...... The Cleveland Orchestra Arielle Katz ...... Shakespeare Theatre Company Kate Shaw-Nappi ...... ZACH Theatre Nicole Keating ...... Adrienne Arsht Center for the Performing Arts Eric Sipple ...... Pittsburgh Cultural Trust Consortium Jana Kelly ...... AT&T Performing Arts Center Laurel Skehen ...... UC Berkeley - Cal Performances Kory Kelly ...... Center Theatre Group Kathleen Smith ...... Florida Studio Theatre Myles King ...... The John F. Kennedy Center for the Performing Arts Peter Smurlick ...... Massey Hall/Roy Thomson Hall Amber Kinney ...... AT&T Performing Arts Center Julie Stanton ...... Chicago Shakespeare Theater Laura Kirk ...... Yale Repertory Theatre Brooke Stelmazewski ...... The New 42nd Street / The New Victory Theater, Rachel Kirley ...... Cincinnati Symphony Orchestra formerly of AT&T Performing Arts Center Cassie LaFevor ...... Tennessee Performing Arts Center Margaret Stockton ...... Jazz at Lincoln Center Amy Lampi ...... Alley Theatre Penny Tabor ...... Tessitura Network, formerly of Midland Center for the Arts Lindsey Lansburgh ...... Los Angeles Philharmonic Jason Taylor ...... Toronto Symphony Orchestra Reynaldi Lindner Lolong ...... The Public Theater Tamiko Terada ...... Seattle Symphony Orchestra Christine Long ...... The Kentucky Center for the Performing Arts Frank Terraglio ...... Pacifi c Symphony Benjamin Luczak ...... Omaha Performing Arts Society Amy Tinucci ...... Lyric Opera of Chicago Michael Mariano ...... New York City Center Caspian Turner ...... Southbank Centre Mark Marston ...... Pittsburgh Opera Karen Turner ...... Toronto Symphony Orchestra Monica Martin ...... Oregon Shakespeare Festival Chris Tusciuk ...... The New 42nd Street / The New Victory Theater, Ryan Matuska ...... Segerstrom Center for the Arts formerly of Brooklyn Academy of Music Traci McKinney ...... Dallas Theater Center Deanna Underwood ...... The National Ballet of Canada Ken McSwain ...... Australian Chamber Orchestra Carrie Vesely Henderson ...... Tulsa Botanic Garden Lisa Middleton ...... Lyric Opera of Chicago Andrew Vitalo ...... The New 42nd Street / The New Victory Theater Jade Moore ...... Arts Centre Melbourne Ashley Voorhees ...... Omaha Performing Arts Society Shane Morton ...... Los Angeles Opera Allan Waite ...... Hubbard Street Dance Chicago Bobby Moseley ...... Houston Ballet Foundation Tanaz Walendziewicz ...... Pittsburgh Ballet Theatre Elliott Mower ...... Pittsburgh Public Theater Lindsey Wareing-Pisani ...... Arena Stage Eric Mueller ...... Science Museum of Minnesota Trudy Watson ...... Stratford Festival Sofi a Nazar-Chadwick ...... Nottingham Lakeside Arts Meredith Webb ...... Writers Theatre Eric Nelson ...... Kaufman Music Center Jared Webster ...... Cincinnati Symphony Orchestra Sarah Nesbit ...... Charles W. Eisemann Center Clarke Weigle ...... Atlanta Shakespeare Company / Shakespeare Tavern Jennifer Nichols-Peña ...... California Center for the Arts, Escondido Scott Whitehouse ...... Birmingham Hippodrome Christina Østerby ...... The Royal Danish Theatre David Whitfi eld ...... Orlando Philharmonic Orchestra Matt Pacewicz ...... Museum of Science Andrea Williams ...... National Geographic Society Adam Padron ...... The Metropolitan Museum of Art Kristina Williams ...... Shakespeare Theatre Company David Pearce ...... Wales Millennium Centre Rob Wiseman ...... Seattle Opera Catie Pedersen ...... Kansas City Repertory Theatre Mark Wladika ...... San Francisco Opera Jennifer Peterian ...... San Francisco Ballet Don Wong ...... Cincinnati Playhouse in the Park Michelle Piasecki ...... TheatreWorks Bryan Woo ...... Arts Club Theatre Company Sadie Prater ...... Perot Museum of Nature and Science, formerly of The Dallas Opera Laura Zehe...... Bill Edwards Foundation for the Arts Shane Quinn ...... Yale Repertory Theatre Jon Zielinski ...... Science Museum of Minnesota

TESSITURA NETWORK STAFF LEADERSHIP Jon Ballinger, formerly of John F. Kennedy Center for the Performing Arts ...... Coordinator, Web Steven Lone ...... Coordinator, Development Nathan Campbell ...... Coordinator, Web Kristen Olson ...... Coordinator, Executive Track Melissa Champ ...... Coordinator, Web Heidi Pamplin ...... At-Large Teresa Dean, formerly of AT&T Performing Arts Center ...... Coordinator, Admin & Finance Boann Petersen ...... Coordinator, Ticketing David Ellis ...... Coordinator, Admin & Finance Natasha Purkiss ...... Coordinator, Membership Beth Gilliland ...... Coordinator, Education Andrew Recinos ...... At-Large Barbara Mazer Gross ...... Coordinator, Marketing Jack Rubin ...... At-Large Tammi Hennegan ...... At-Large Kevin Sheehan ...... Coordinator, Marketing Rebecca Herberson ...... Coordinator, Development Natalie Threlfall ...... Coordinator, IT Chris Hipschen ...... Coordinator, IT Chayse Turner ...... At-Large Jessica Johnson ...... Community & Learning Specialist Michael Wilcox ...... Coordinator, Education Bobbi Kay ...... At-Large David Woodall ...... Coordinator, Admin & Finance Erin Koppel, formerly of Lyric Opera of Chicago ...... Coordinator, Executive Track Don Youngberg ...... Conference Chair; VP Community Emma Larcombe ...... Coordinator, Membership Claire Zammit ...... Coordinator, Executive Track Alex Lee ...... Coordinator, Ticketing

72 TESSITURA NETWORK STAFF

COMPANY EXECUTIVE OFFICERS Alex Harris ...... Director of Implementations Jack Rubin ...... President Kyle Henningfi eld ...... Technical Consultant Andrew Recinos ...... Executive Vice President Rebecca Herberson ...... Implementation & Training Consultant Marty Kennedy ...... Vice President Consulting ACCOUNTING & FINANCE Marty Jones ...... Technical Consultant Cindy Conyers ...... Senior Staff Accountant Heather Laidlaw Kraft...... Project Manager & Consultant Allison Cox ...... Accounts Receivable & Billing Specialist Tom Megale ...... Technical Consultant Gina Jackson ...... Chief Financial Offi cer Colleen O’Hara ...... Project Manager Maria Monteverde ...... Billing Specialist Marisa Perry ...... Implementation & Training Consultant Mara Schumann ...... Assistant Controller Natasha Purkiss ...... Implementation & Training Consultant Tina Wilson ...... Payroll & Benefi ts Administrator Michael Reisman...... Technical Consultant Kjersten Schladetzky...... Project Manager & Consultant ADMINISTRATION Ryan Sedgwick ...... Implementation & Training Consultant Laura Bowden ...... Director of Administration Jonathan Smillie ...... Implementation & Training Consultant Tammi Hennegan ...... Administrative Manager Michael Wilcox ...... Implementation & Training Consultant Amy Mogan ...... Administrative Coordinator CONSULTING: SERVICES ASIA PACIFIC Warren Evans ...... Tessitura Services Manager Sandra Ashby ...... Application Specialist JD Short ...... Tessitura Services Specialist Emma Carter ...... Support & Application Consultant Carli Webb ...... Tessitura Services Manager Ranie Daw ...... Application Specialist / Consultant Jeremy Dixon ...... Manager of Asia Pacifi c CONSULTING: TECHNICAL - ENTERPRISE CONSULTING Patrick Drew...... Support & Application Consultant Erin Koppel ...... Director Enterprise Consulting Annie Edlich ...... Application Specialist Tom O’Connor ...... Director Enterprise Consulting David Edlich ...... Application Support Consultant Amalia Hordern ...... Consultant Enterprise Consulting EUROPEAN OPERATIONS Peter Nelson ...... Support and Application Specialist Consultant (UNITED KINGDOM, IRELAND, DENMARK, SWEDEN) Dale Ric-Hansen ...... Technical Consultant Tony Barnes ...... European Operations Manager Paul Callas ...... Application & Support Consultant CLIENT DEVELOPMENT & MARKETING Brooke Gallagher ...... Application & Support Consultant David Ellis ...... Director Strategic Accounts Emma Larcombe ...... Application & Support Consultant Brian Feldman ...... Client Development Manager Ben Magson ...... Application & Support Consultant Mara Hazzard-Wallingford ...... Senior Product Specialist & Technical Sales Kerry Reeve ...... Application & Support Consultant Barbara Mazer Gross ...... Relationship Manager & Development Consultant Mark Steel ...... Application & Support Consultant Meaghan Metke ...... Product Specialist & Technical Sales Natalie Threlfall ...... Application & Support Consultant Lindsay Terchin ...... Marketing Communications Specialist Paul Woods ...... Senior Application Specialist Tim Zagorc ...... Client Development Manager Claire Zammit ...... Head of Client Relations & Special Projects Manager

COMMUNITY INTERNET SERVICES Tami Fox ...... Services & Community Relations Specialist Matt Belanger ...... Technical Analyst, Web Products Jessica Johnson ...... Community & Learning Specialist Marie Bertrand ...... Senior Implementation Specialist, Web Products Bobbi Kay ...... Conference & Community Specialist James Boncek ...... Technical Web Specialist Heidi Pamplin ...... Conference Manager Becci Brace ...... Implementation Specialist, Web Products Chayse Turner ...... Conference & Community Specialist Nathan Campbell ...... Web Developer & Consultant Don Youngberg ...... Vice President Community Jose Cepeda ...... Web Developer & Consultant Melissa Champ ...... Support Team Lead, Web Products CONSULTING: NORTH AMERICAN TEAM Kristin Darrow ...... Vice President Internet Strategy Alaine Arnott ...... Project Manager Suzie Davidson ...... Client Services Specialist, Web Products Jon Ballinger ...... Technical Consultant Karyn Elliott ...... Client Services Manager, Web Products Christy Carlson ...... Implementation & Training Consultant Steve Geahry ...... Web Product Manager Jeff Cass ...... Implementation & Training Consultant Todd Lantry ...... Online Community & Web Manager Srini Chundu ...... Technical Consultant Samuel Menard ...... Web Developer & Consultant Andrea Crain ...... Technical Consultant Heather Reynolds ...... Lead Developer, Web Products David Crowther ...... Implementation & Training Consultant Christopher Short ...... Client Services Specialist, Web Products Cindy Emig...... Senior Director of Consulting Monica Standifer ...... Quality Assurance Lead, Web Products Lori Field ...... Technical Consultant Chris Willmeth ...... Client Services Specialist, Web Products Jeremy Fry ...... Implementation & Training Consultant Duane Woods ...... Implementation Specialist, Web Products Chris Hall ...... Technical Consultant Marley Wynne ...... Implementation Specialist, Web Products

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73 LEARNING RESOURCES Eric Margheim ...... Network Developer Beth Gilliland ...... Documentation & Product Specialist Rob Pedersen ...... Network Developer Kristen Olson ...... Director of Learning Resources Ravi Ranjan ...... Senior Developer Kevin Sheehan ...... Senior Technical Writer & Consultant Chuck Reif ...... Senior Vice President Development & Technical Mark Rhodes ...... Senior Developer MANAGED SERVICES Anna Wessely ...... Software Development Project Manager Scott Baney...... Managed Services Specialist Ron Wilson...... Chief Technical Ofﬁ cer Nick Berggreen ...... Managed Services Operations Specialist & Security Administrator David Woodall ...... Business & Systems Analyst Chantry Conkle ...... Managed Services Operations Specialist Teresa Dean ...... Managed Services Client Specialist SOCIAL NETWORKING Matt Gentry ...... Managed Services Specialist Vicki Allpress Hill ...... Digital and Content Strategy Aaron Greene ...... Managed Services Operations Manager Brian Greene ...... Managed Services Operations Associate SUPPORT & NETWORK SERVICES Brian Jackson ...... Managed Services Specialist Dale Aucoin ...... Support Escalation Specialist Chris LaBove ...... Managed Services Operations Specialist Bob Bell ...... Vice President Support & Network Services Mickey Lund ...... Managed Services Client Specialist Jonathan Dickey ...... Staff IT Specialist Jennifer McClure ...... Manager Managed Services Client Relations Bryan Evans ...... Application Support Specialist Adam Mikolajczyk ...... Managed Services Operations Specialist Krys Freeman ...... Application Support Specialist Barb Panighetti ...... Managed Services Specialist Brandon Hennegan ...... Staff IT Administrator Mary Purvis ...... Director, Special Projects, Support and Managed Services Alex Lee ...... Application Support Specialist Steve Sabolich ...... Vice President Technology Operations Steven Lone ...... Application Support Specialist Allie Serious ...... Managed Services Client Specialist Theran MacNeil ...... Support Administration Manager Chris Vallette ...... Managed Services Client Specialist Melissa Malone ...... Application Support Specialist Kayleb McKelvain ...... Application Support Specialist PRODUCT DEVELOPMENT Brian Pedaci...... Support Escalation Specialist Dave Aholt ...... Network Developer Boann Petersen ...... Application Support Specialist Nick Barnett ...... Quality Assurance Associate Adam Reifsteck ...... Application Support Specialist Steven Bras ...... Network Developer Karen Sterkowicz ...... Support Escalation Specialist Ryan Creps ...... Network Developer Gregg Stickney ...... Director of Support Matt Hilgers ...... QA Specialist - Development Penny Tabor ...... Application Support Specialist Chris Hipschen ...... Quality Assurance Lead John Wozniak ...... Application Support Specialist

TESSITURA NETWORK BOARD The Board that governs the Tessitura Network, elected by Network members per the Bylaws, is a diverse group of leaders from Tessitura Software license holders / members. The Board members are individuals representing organizations of various sizes, genres, and geographic areas, and are people with varied functional and leadership skill sets. Because of the Board’s makeup, there is an exceptional congruence between the goals of the user community and the company leadership that works to the beneﬁ t of all Network members.

Maggie Arbogast ...... Wilma Theater Gillian Brierley ...... Metropolitan Opera Keith Cerny ...... The Dallas Opera Diana Fortuna ...... Metropolitan Opera Kevin Giglinto ...... Chicago Symphony Orchestra Julie Johannes ...... Bravo! Vail Aaron Levine ...... Carnegie Hall Philippe Magid ...... Bangarra Dance Theatre David Pearce ...... Wales Millennium Centre Mary Beth Rossi ...... David A. Straz, Jr. Center for the Performing Arts Jack Rubin ...... Tessitura Network Jeff Spar ...... The Metropolitan Museum of Art Vincent VanVleet ...... Phoenix Theatre Conference Notes

74 Dave Aholt Vicki Allpress Hill Alaine Arnott STAFF Network Developer Digital and Content Strategy Project Manager

Sandra Ashby Dale Aucoin Jon Ballinger Scott Baney Tony Barnes Consultant Support & Services Application Support Specialist Technical Consultant Managed Services Specialist European Operations Manager

Nick Barnett Matt Belanger Bob Bell Nick Berggreen Marie Bertrand Quality Assurance Associate Technical Analyst Web Products Vice President Managed Services Operations Senior Implementation Specialist Support & Network Services Specialist & Security Administrator Web Products

James Boncek Laura Bowden Becci Brace Steven Bras Paul Callas Technical Web Specialist Director of Administration Implementation Specialist Network Developer Application & Support Web Products Consultant

Nathan Campbell Christy Carlson Emma Carter Jeff Cass Jose Cepeda Web Developer & Consultant Implementation & Support & Application Implementation & Web Developer & Consultant Training Consultant Consultant Training Consultant Melissa Champ Srini Chundu Chantry Conkle Cindy Conyers Allison Cox Support Team Lead Technical Consultant Managed Services Senior Staff Accountant Accounts Receivable Web Products Operations Specialist & Billing Specialist

Andrea Crain Ryan Creps David Crowther Kristin Darrow Suzie Davidson Technical Consultant Network Developer Implementation & Vice President Client Services Specialist Training Consultant Internet Strategy Web Products

Ranie Daw Teresa Dean Jonathan Dickey Jeremy Dixon Patrick Drew Application Specialist / Managed Services Staff IT Specialist Manager of Asia Pacific Support & Application Consultant Consultant Client Specialist

Annie Edlich David Edlich Karyn Elliott David Ellis Cindy Emig Application Specialist Application Support Client Services Manager Director Strategic Accounts Senior Director of Consulting Consultant Web Products

Bryan Evans Warren Evans Brian Feldman Lori Field Tami Fox Application Support Specialist Tessitura Services Manager Client Development Manager Technical Consultant Services & Community Relations Specialist Krys Freeman Jeremy Fry Brooke Gallagher Steve Geahry Matt Gentry Application Support Specialist Implementation & Application & Web Product Manager Managed Services Specialist Training Consultant Support Consultant

Beth Gilliland Aaron Greene Brian Greene Chris Hall Alex Harris Documentation & Managed Services Managed Services Technical Consultant Director of Implementations Product Specialist Operations Manager Operations Associate

Mara Hazzard-Wallingford Brandon Hennegan Tammi Hennegan Kyle Henningfield Rebecca Herberson Senior Product Specialist & Staff IT Administrator Administrative Manager Technical Consultant Implementation & Technical Sales Training Consultant

Matt Hilgers Chris Hipschen Amalia Hordern Brian Jackson Gina Jackson QA Specialist - Development Quality Assurance Lead Consultant Enterprise Consulting Managed Services Specialist Chief Financial Officer

Jessica Johnson Marty Jones Bobbi Kay Marty Kennedy Erin Koppel Community & Learning Specialist Technical Consultant Conference & Vice President Consulting Director Enterprise Consulting Community Specialist Chris LaBove Heather Laidlaw Kraft Todd Lantry Emma Larcombe Alex Lee Managed Services Project Manager & Consultant Online Community & Web Manager Application & Support Application Support Specialist Operations Specialist Consultant

Steven Lone Mickey Lund Theran MacNeil Ben Magson Melissa Malone Application Support Specialist Managed Services Support Administration Manager Application & Support Application Support Client Specialist Consultant Specialist

Eric Margheim Barbara Mazer Gross Jennifer McClure Kayleb McKelvain Tom Megale Network Developer Relationship Manager & Manager, Managed Services Application Support Specialist Technical Consultant Development Consultant Client Relations

Samuel Menard Meaghan Metke Adam Mikolajczyk Amy Mogan Maria Monteverde Web Developer & Consultant Product Specialist & Managed Services Administrative Coordinator Billing Specialist Technical Sales Operations Specialist

Peter Nelson Tom O’Connor Colleen O’Hara Kristen Olson Heidi Pamplin Application Support Specialist / Director Enterprise Consulting Project Manager Director of Learning Resources Conference Manager Consultant Barbara Panighetti Brian Pedaci Rob Pedersen Marisa Perry Boann Petersen Managed Services Specialist Support Escalation Specialist Network Developer Implementation & Application Support Specialist Training Consultant

Natasha Purkiss Mary Purvis Ravi Ranjan Andrew Recinos Kerry Reeve Implementation & Director, Special Projects, Support Senior Developer Executive Vice President Application & Support Training Consultant and Managed Services Consultant

Chuck Reif Adam Reifsteck Michael Reisman Heather Reynolds Mark Rhodes Senior Vice President Application Support Specialist Technical Consultant Lead Developer Web Products Senior Developer Development & Technical

Dale Ric-Hansen Jack Rubin Steve Sabolich Kjersten Schladetzky Mara Schumann Technical Consultant President Vice President Project Manager & Consultant Assistant Controller Technology Operations

Ryan Sedgwick Allie Serious Kevin Sheehan Christopher Short JD Short Implementation & Managed Services Senior Technical Writer Client Services Specialist Tessitura Services Specialist Training Consultant Client Specialist & Consultant Web Products Jonathan Smillie Monica Standifer Mark Steel Karen Sterkowicz Gregg Stickney Implementation & Quality Assurance Lead Application & Support Consultant Support Escalation Specialist Director of Support Training Consultant Web Products

Penny Tabor Lindsay Terchin Natalie Threlfall Chayse Turner Chris Vallette Application Support Specialist Marketing Communications Specialist Application & Support Conference & Community Specialist Managed Services Consultant Client Specialist

Carli Webb Anna Wessely Michael Wilcox Chris Willmeth Ron Wilson Tessitura Services Manager Software Development Implementation & Client Services Specialist Chief Technical Officer Project Manager Training Consultant Web Products

Tina Wilson David Woodall Paul Woods Duane Woods John Wozniak Payroll & Benefits Administrator Business & Systems Analyst Senior Application Specialist Implementation Specialist Application Support Specialist Web Products

Marley Wynne Don Youngberg Tim Zagorc Claire Zammit Implementation Specialist Vice President Community Client Development Manager Head of Client Relations (EU) Web Products & Special Projects Manager PLEASE WELCOME THE NEW ORGANIZATIONS JOINING US SINCE OUR LAST CONFERENCE

ORGANIZATION CITY ST/PR COUNTRY ORGANIZATION CITY ST/PR COUNTRY

Air Zoo Portage MI United States Los Angeles County Los Angeles CA United States Museum of Art American Repertory Theater Cambridge MA United States Los Angeles Master Chorale Los Angeles CA United States Auditorium Theatre Chicago IL United States Madison Ballet Madison WI United States Austin Symphony Orchestra Austin TX United States Symphony Madison Symphony Madison WI United States Orchestra Austin Theatre Alliance Austin TX United States Malmö Opera & Musikteater Malmö Sweden Bach Dancing and Madison WI United States Dynamite Society Malmö Stadsteater Malmö Sweden Ballet Austin Austin TX United States Malmö Symfoniorkester/ Malmö Sweden Boise Philharmonic Malmö Live Konserthus Boise ID United States Symphony Mercury Houston TX United States Canadian Olympic Toronto ON Canada Miller Auditorium Kalamazoo MI United States Foundation Minnesota Historical Society St Paul MN United States Chicago Architecture Chicago IL United States Foundation Minnesota Zoological Apple Valley MN United States Garden Cleveland Museum of Art Cleveland OH United States Museum of Fine Arts, Boston MA United States Community Arts Music Boston Association of Santa Santa Barbara CA United States Barbara National Portrait Gallery of Canberra ACT Australia Australia Crystal Bridges Museum of Bentonville AR United States American Art United National Theatre Wales Cardiff Kingdom Da Camera of Houston Houston TX United States NGV-National Gallery Melbourne VIC Australia Edmonton Arts Council Edmonton AB Canada of Victoria Ensemble Theatre Company Santa Barbara CA United States Opera Colorado Denver CO United States Forward Theater Company Madison WI United States Orlando Science Center Orlando FL United States George Washington’s Mount Vernon VA United States Peabody Essex Museum Salem MA United States Mount Vernon Perot Museum of Nature Dallas TX United States Hartford Stage Hartford CT United States and Science Hillwood Museum Washington DC United States Santa Barbara Symphony Santa Barbara CA United States Honolulu Museum of Art Honolulu HI United States Science North Sudbury ON Canada Imagination Stage Bethesda MD United States Scottsdale Museum of Scottsdale AZ United States Intrepid Sea, Air & Space the West New York NY United States Museum Signature Theatre Arlington VA United States Irving S. Gilmore Skånes Dansteater Eastern Varvsgatan Sweden International Keyboard Kalamazoo MI United States Festival The Africa Center New York NY United States Jacksonville Symphony Jacksonville FL United States Victorian Opera Melbourne VIC Australia Joffrey Ballet Chicago IL United States Wadsworth Atheneum Hartford CT United States Kalamazoo Civic Theatre Kalamazoo MI United States Walker Art Center Minneapolis MN United States Kalamazoo Symphony Wisconsin Chamber Kalamazoo MI United States Madison WI United States Orchestra Orchestra Kanopy Dance Madison WI United States Witte Museum San Antonio TX United States Lincoln Center for the World of Speed Museum Wilsonville OR United States New York NY United States Performing Arts

AS OF JULY 27, 2015

81 You learn a lot in sessions and while networking at TLCC. But where do you go to get your speciﬁ c questions about Tessitura answered?

► A thorny Tessitura issue you’re not sure how to solve

► Questions about our products and services, including RAMP, N-Scan, Tessitura On the Go, TN Express Web, and TN Mobile Plus

► Your v12.5 upgrade

► Another question about anything in the Tessitura universe

VISIT THE TESSITURA LAB! Open all week in Community Central (Ritz-Carlton Ballroom, RC-lobby), except during General Sessions, the Tessitura Lab provides a place to work one-on-one with Tessitura staff in the Tessitura application and to ask questions about Tessitura products and services. Back by popular demand, the Tessitura Super Lab will be open during Intermission, 3:00 PM - 6:00 PM on Tuesday, with no session conﬂ icts.

It’s easy to visit the Tessitura Lab. Here’s how it works:

► Head over to Community Central at your convenience. (We suggest marking a time in the TLCC Portal or this Notebook so you don’t forget!)

► Bring your laptop or tablet if you have it with you, especially if your question is speciﬁ c to your own system.

► Check in with the Lab Concierge, who will ask you for some basic information and set you up with the right staff person in the Lab. (We don’t book appointments in advance, but the Concierge manages the ﬂ ow so you’ll have the staff person’s full attention while you’re there.)

► Once in the Lab, your personal Tessitura consultation is under way. Lab visits are limited to 15 minutes so we can best serve all TLCC attendees.

Have another question? Visit the Lab again! Get answers to everything you’ve wanted to know about Tessitura or any of our products and services, and put an end to “I wish I knew how to…”

82 Come meet the sponsors! Learn what products and services they offer that may enhance your organization’s productivity!

The TLCC Sponsor Lab can be found in Community Central (Ritz-Carlton Ballroom, RC-lobby) all week, except during General Sessions. Some key sponsors will be in their own private rooms where you’ll be able to have extended conversations or see a demo.

Our TLCC Sponsors help us signiﬁ cantly by providing ﬁ nancial support that helps us keep fees as low as possible. Here’s your chance to not only say “thank you!” but to get some real-world, fact-based, “how can this help me?” information about products and services you’ve been wondering about.

You don’t need an appointment (though you can certainly request one on the TLCC Portal), and we’ve asked each Sponsor to be sure their space is staffed during all Sponsor Lab open times. Just drop by, take a seat, and ask your questions. They will be very happy to see you.

SPONSORS IN THE SPONSOR LAB AKA NYC Artifax Ltd ArtsVision Software Baker Richards Boca Systems Capacity Interactive Cinevative DCM DonorSearch Element Payment Services Intrinsic Impact by WolfBrown iWave Information Systems JCA KlearSky Made Media MailChimp MogoARTS Marketing Queue-it ScoreBig SD&A Teleservices, Inc. TAYLAR Development TodayTix Ungerboeck Software International VetTix WealthEngine Weldon Williams & Lick

SPONSORS WITH DESIGNATED ROOMS Adage Technologies – Tuscany A Bluetube – Florence JCA – Tuscany B L2 Interactive – Tuscany C WordFly – Pisa If you haven’t found time to stop by the sponsor tables before Tuesday afternoon, you’ll ﬁ nd two special opportunities to visit with the Sponsors coming up on your calendar. First, Tuesday afternoon during Intermission our Sponsors will be available to sit and chat with you about how their products and services might help you in your work. You can also visit with the Sponsors at breakfast on Wednesday morning during the Sponsor Showcase. These extended times with the Sponsors are designed to allow you time with them without session or other programming conﬂ icts.

Visiting with the Sponsors in the Lab and during the Showcase is your chance to get useful information and get your questions answered, in person and without the hype of a trade show atmosphere. Have fun!

83 LEARNING VERSION 12.5 Tessitura version 12.5 is the ﬁ nal piece of the v12 suite of releases. The whole of v12 has more new functionality than any other release in the past decade. What’s New in v12.5? ► Game-changing pricing rule functionality – fulﬁ lling our most popular roadmap item to date!

► TRBO – Tessitura Roving Box Ofﬁ ce, our new Android sales application.

► Major growth in our payment compliance and functionality feature set.

► And much more – there is something for everyone in v12.5.

All About v12.5 Version 12.5 is in general release and the required release for the v12 cycle. There are plenty of opportunities to learn about v12 at TLCC2015. Get a leg up on everything you need to know before the upgrade deadline in these sessions:

Customizations and Table Structures in v12 Training Thursday 10:45 AM Enhanced Troubleshooting in v12 Training Thursday 9:00 AM Intermission: Hands-On Sandbox Intermission Tuesday 3:30 PM Payment Setup Training Wednesday 3:30 PM Pricing Rules Setup - The Basics Training Monday 9:00 AM, Thursday 9:00 AM Pricing Rules Setup - Rules in Action Training Monday 10:45 AM, Thursday 10:45 AM Roadmap Hands-On Roadmap Wednesday 3:30 PM

Note: v12.5 is the system of record for TLCC2015, and all training sessions will incorporate v12.5 functionality. These sessions are speciﬁ c to new features and the upgrade process. For even more sessions, look for the “New Features” tag in the Agenda, or use that ﬁ lter in the TLCC Portal.

On v11? Here are some additional sessions to help you prepare for your v12.5 upgrade:

Communication Management and Extractions Training Monday 1:45 PM Debunking Dynamic Pricing in v12 Peer-to-Peer Presentation Monday 1:45 PM Leveraging v12 Pricing Setup Training Sunday 3:30 PM, Wednesday 1:45 PM Plans Throughout Your Organization Discussion Monday 3:30 PM QuickSale Setup Training Sunday 1:45 PM, Wednesday 10:45 AM Tessitura v12+ Overview and Preparation Training Sunday 1:45 PM Using Plans and Portfolios for Moves Management Training Tuesday 9:00 AM

NETWORK LEARNING RESOURCES

DOCUMENTATION AND HELP SYSTEM Tessitura leads the industry with a full online Help System featuring hyper-linked navigation, enhanced search functions and instant updates. Documentation is accessible via a context-sensitive help system in the Tessitura Software and from tessituranetwork.com. T-CLASS E-LEARNING T-Classes are self-paced, e-learning training courses designed to teach you features and functionality of the Tessitura software at your own pace. T-Classes offer repeatable training for a wide range of users through an online multi-media experience, using a combination of images, narration and video simulations. Find them on the website under Learning Resources > T-Class E-Learning. TESSITURA HOSTED TRAINING The Tessitura Hosted Training program provides scheduled opportunities to join other members and Tessitura Network staff to view pre-recorded training on a speciﬁ ed topic, followed by a live question and answer period. Find them on the website under Learning Resources > Tessitura Hosted Training. TESSITURA’S INNOVATOR SERIES The Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented quarterly to a live webinar audience and at major gatherings of the Tessitura community, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these ideas. Find more info on the website under Learning Resources > Tessitura’s Innovator Series. T-CASTS T-Casts are short e-learning videos created to help you work smarter, learn more and become more efﬁ cient. T-Cast videos can be viewed at your convenience and allow you to quickly view them again and again. Find them under Learning Resources > Recorded Learning. WEBINARS Tessitura Network Webinars are 90-minute online training and informational sessions covering current topics, issues, and trends. Each session concludes with a live question and answer period. Our archive of over 100 recorded webinars and T-Casts is available to all users on tessituranetwork.com under Recorded Learning.

TESSSTATS TessStats is a periodic member census which collects site-speciﬁ c information and helps you identify organizations that have software packages, business practices and technology approaches in common. Find past TessStats results on the website under Learning Resources. Request 2013 census results via a quick online form, and look for a new 2015 census and results this fall.

93 ADVANCING INSIGHT AND INNOVATION IN THE BUSINESS OF ARTS AND CULTURE Tessitura’s Innovator Series is an ongoing program of brief, content-rich and thought-provoking talks presented by Tessitura Community members and offered in three formats:  Quarterly live webinars, free and open to anyone in the arts and culture sector  From the stage of major Tessitura Community gatherings, including TLCC, Australia/New Zealand Tessitura User Conference (ANZTRUC) and Tessitura European Conference (TessEC)  Video-recorded versions of each talk published on the Tessitura Network YouTube channel Through the Innovator Series, we are proud to extend our commitment to strengthen non-proﬁ t arts and cultural organizations globally by disseminating innovative ideas and forward-looking business practices. Save the date for our next Innovator Series webinar Wednesday, November 18!

Ezra Wiesner, Managing Director of IT, Philadelphia Orchestra Launching LiveNote™: Putting a Mobile App in the Hands of Audiences The Philadelphia Orchestra and Drexel University shared a vision to provide audiences with musical and historical context about the repertoire being performed by the Orchestra in Philadelphia’s Verizon Hall. In 2011, the two organizations joined forces and secured a grant from the Knight Foundation to build an interactive concert guide that audiences would view on their mobile devices while the Orchestra played on stage. Fast forward to 2015 and the culmination of this vision is the LiveNote app. In his talk, Ezra will discuss LiveNote content and application development, infrastructure considerations and audience reaction.

E. Brooke Flanagan, Director of Institutional Advancement, Chicago Shakespeare Theater Moving the Needle from Cultural Policy to Cultural Engagement In 2012, Chicago Shakespeare Theater launched Chicago Shakespeare in the Parks, which tours a professional production – free for all – to culturally underserved neighborhoods across Chicago. The program was inspired by a Cultural Mapping Project conducted by the University of Chicago and the City of Chicago’s Cultural Plan. Catalyzed by the reality that large portions of greater Chicago showed low participation in the arts, Chicago Shakespeare challenged itself, and its supporters and partners, to engage with these neighborhoods in a bold and creative new way. Brooke will discuss the development, launch and success of this important Chicago Shakespeare civic engagement initiative.

Lisa Middleton, Director of Marketing, Lyric Opera of Chicago The Disease of Being Busy and How It Affects Us In this day and age, too many of us seem to suffer from a common ailment – the disease of being busy. Without even thinking, we answer the question, “How are you?” with “I’m so busy.” How did we create a world in which we have more and more to do, but thus, less time for leisure, reﬂ ection, community and to just be? Lisa will reﬂ ect on what this currently incurable disease of being busy means for us - as arts and cultural professionals with important work to do, and as we attempt to capture the attention of, and build engagement with, the general public for our institutions.

Like Tessitura’s Innovator Series on Facebook: Check out our growing Innovator Series playlist on YouTube: https://www.facebook.com/TNinnovator https://www.youtube.com/user/TessituraNetwork Join the conversation on Twitter: #TNinnovator

94 TESSITURA’S INNOVATOR SERIES LIVE AT TLCC! WEDNESDAY, AUGUST 19, 9:00 AM, MEDITERRANEAN BALLROOM, JW-LOBBY

Seb Chan, Director of Digital & Emerging Media Cooper Hewitt, Smithsonian Design Museum Making the Physical Experience Matter Even More: From Sleepy House Museum to Vibrant Interactive Experience Both cultural heritage institutions and the performing arts have struggled with integrating digital media and technology into their organizational DNA. But some institutions are getting it right, augmenting and enhancing their offerings with digital experiences that transform their customer experiences, impacts and missions. Along with other ideas and observations, Seb will share his experience working as part of a team to transform the Cooper Hewitt museum, despite the architectural challenges of being housed in a 64-room former Carnegie mansion, into a visitor- facing interactive experience.

Kelly Tweeddale, Executive Director Seattle Opera The Art of Reinvention: Lessons Learned When Rethinking, Reimaging and Retooling Became Necessary In 2008, Seattle Opera was in the midst of a major capital campaign to fund a game-changing building project that suffered a near death moment when the U.S. recession hit. Kelly will discuss how this project, and others since, have been brought back to life or propelled forward through thinking and practices that might seem counter-intuitive to organizations traditionally rooted in conservative, risk-averse environments. Learn how Seattle Opera is combining the power of observation with Newton’s First Law to steer a new course and build momentum for the future.

Russell Kelban, Chief Marketing Director Richard Lonsdorf, Artistic Administrator San Francisco Symphony Playing in the SoundBox: The Performance Space as Laboratory Last December, the San Francisco Symphony transformed a drab, cavernous rehearsal hall into a club-like venue that offers enormous possibilities for creative performance, technological innovation, and the audience experience. The experimental nature of the space - which enables them to test program concepts, learn from their fans, and explore new directions in everything from the participant environment to sound and visual design - has already made SoundBox a hot ticket with the potential to offer a path forward for the traditional concert experience.

Join the conversation on Twitter: #TNinnovator

95 Antitrust & Confidentiality

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Since the Tessitura Network is a membership organization that encourages collaboration, idea and best practice sharing among its members, it is important that we do so in an appropriate manner. This notice was prepared by Network counsel and has been distributed to all Tessitura licensees periodically since the company’s inception in 2002. The notice is also posted on our website, www.tessituranetwork.com.

7R7HVVLWXUD1HWZRUN0HPEHUVDQG7HVVLWXUD/LFHQVHHV The purpose of this notice is to remind all members and licensees that your use of all Tessitura Network membership services is conditioned upon your agreement to use such services in a manner that complies with the law. This notice should not be considered an indication of any concern on the part of Tessitura Network, Inc. that there has been a violation of the antitrust laws. Rather, members and licensees are reminded that such services shall not be utilized in any manner that violates federal or state antitrust laws or other laws prohibiting anticompetitive practices. Tessitura Network, Inc. is committed to full and unequivocal compliance with the antitrust laws. It will not risk impairment of the functions it performs by any member’s misuse of services in a manner which might violate the laws.

The antitrust laws generally prohibit any agreement or understanding inconsistent with the right and obligation of competitors to exercise independent business judgment in pricing their products or services, dealing with their customers and suppliers, and selecting the markets in which to compete. To the extent that certain Members are competitors, when they meet or work together there may be opportunities to reach unlawful agreements. It would be wrong, however, to conclude that all members’ discussions and activities carry antitrust risks. To the contrary, when such activities are conducted appropriately they play a valuable role in promoting free and open competition and present very few antitrust problems.

It is not possible to provide a complete list of antitrust rules that would cover every situation that the Members may encounter. Members should bear in mind, however, that the antitrust laws are concerned not with preventing meetings and discussions, but with agreements that unreasonably restrict competition. No express agreement or understanding amongst FRPSHWLWRUVLVUHTXLUHGRQHFDQEHLQIHUUHGIURPVWDWHPHQWVDQGRUFRQGXFW$FFRUGLQJO\0HPEHUVWKDWRරHURU FRXOGSRWHQWLDOO\RරHUFRPSHWLQJSURGXFWVLQWKHVDPHJHRJUDSKLFDUHDVKRXOGQRWH[FKDQJHGLVFXVVZLWKHDFKRWKHURU solicit from each other the following: current or future prices or components thereof, including fees, discounts, credit terms, or other conditions of sale; limitations on sales to any geographic area; allocating customers or territories amongst competing members; or price lists or procedures for coordinating price changes. In addition, Members should not discuss rejection or termination of customers or suppliers, other than discussion about the pros and cons and experiences about suppliers that would be typical in the course of normal due diligence discussions about supplier merits and capabilities in the course of typical supplier selection or changes in the normal course of business. Blanket communications encouraging supplier changes among the community are prohibited. If you have any questions about appropriate communications, please consult with your legal counsel.

If there are any questions, please contact me directly or consult your counsel. Thank you for respecting the requirements in this area.

Respectfully, Jack

Jack Rubin, President Tessitura Network, Inc. +1 888-643-5778 x302 [email protected]

&RQÀGHQWLDOLW\5HTXLUHPHQW5HJDUGLQJ8VDJHDQG&RQÀGHQWLDOLW\RIDOO&RQIHUHQFH0DWHULDOV $VDOO7HVVLWXUD1HWZRUNPHPEHUVVWDරFRQVXOWDQWVVXSSOLHUVSURYLGHUV1HWZRUNSURGXFWOLFHQVHKROGHUVDQG,PSUHVDULR //&OLFHQVHDQGVXEOLFHQVHKROGHUVDUHERXQGE\FRQÀGHQWLDOLW\DJUHHPHQWVLQOLFHQVHVDQGUHODWHGGRFXPHQWVIRUZDUG- ing or use of any information, documentation, technical information, communications, membership listings, rosters and other LQIRUPDWLRQRXWVLGHRIWKLVVSHFLÀF7HVVLWXUD´FRPPXQLW\µLVH[SUHVVO\QRWDOORZHG

96 TO OUR CONFERENCE SPONSORS TO OUR CONFERENCE SPONSORS WHO ARE OUR CONFERENCE SPONSORS? ALPHABETICAL LISTING | SCAN QR CODES FOR MORE INFORMATION

Element Payment Adage Technologies SD&A Teleservices Web Design & Development Services Telemarketing & Telefunding www.adagetechnologies.com/ace PCI Compliant Payment Processing www.sdats.com www.elementps.com/tessitura

Intrinsic Impact by AKA NYC TAYLAR Development Global, Full-Service Advertising Agency WolfBrown Telefunding & Telesales aka.nyc Audience Feedback & Impact Data www.taylardevelopment.com www.intrinsicimpact.org/tessitura

iWave Information Artifax Ltd. Thompson & Knight LLP Venue & Event Management Software Systems Legal Services www.artifax.net Prospect Research Software Solutions www.tklaw.com www.iwave.com

ArtsVision Software JCA, Inc. TodayTix Complete Management Solutions for Arts Consulting & Pricing Services Mobile App for Last Minute Theater Tickets www.artsvision.com/site www.jcainc.com www.todaytix.com

Ungerboeck Software Baker Richards KlearSky Revenue Management Strategy Website Development & Project Management International baker-richards.com/about/ www.klearsky.com Venue Management & Website Services tim-baker/ www.ungerboeck.com

Veteran Tickets Bluetube L2 Interactive Mobile & Responsive Web for the Arts Communication, Design & Web Development Foundation www.bluetubeinc.com www.lynch2.com Free Event Tickets to Military Families www.vettix.org

Boca Systems Made Media WealthEngine Special Purpose Printers & Stock Creative Digital Agency for the Arts Wealth Identiﬁ cation & Research www.bocasystems.com www.mademedia.co.uk www.wealthengine.com

Capacity Interactive MailChimp Weldon, Williams & Lick Digital Marketing Consulting Email Newsletters & Marketing Automation Ticket Printing, Fulﬁ llment & Kiosks www.capacityinteractive.com www.mailchimp.com www.wwlinc.com

Cinevative MogoARTS Marketing WordFly Commercials & Video Design Digital Advertising Agency Communication Platfor www.cinevative.com www.mogoartsmarketing.com www.wordﬂ y.com

DCM, Inc. Queue-it Sales & Fundraising Teleservices Queue System Managing Website Overload www.dcmtm.com www.queue-it.com

DonorSearch ScoreBig Prospect Screening & Research Opaque Sales & Marketing Channel www.donorsearch.net www.scorebig.com

99 KEY ELEVATORS & BREAKOUTS ESCALATORS / STAIRS Tuscany LABS & SPONSORS RESTROOMS E-H GENERAL SESSIONS SPECIAL ROOMS

Tuscany D LOBBY LEVEL Tuscany Terrace Tuscany PREFUNCTION CBA

Sponsor Pisa Rooms Florence

Sponsor Lab Mini-Magic Tessitura Lab

Plaza 16 17 18 19 20 21 22 23 24 25 26 I-III 15 14 13

PREFUNCTION 12 11

Business Center 10 The Ritz-Carlton Ballroom 9 8 7 6 COMMUNITY CENTRAL

PREFUNCTION

5 4 3 2 1 Ritz-Carlton Lobby Sponsor Lab

100 CONFERENCE SCHEDULE-AT-A-GLANCE Sunday, August 16

9:00 AM - 8:00 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

10:45 AM - 12:30 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

12:00 PM - 1:45 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

12:00 PM - 1:45 PM Lunch: Let the Conference Begin! Conference First Timers’ Moderator Mentoring Tessitura Network Chorus Lunch Rehearsal and Lunch 12:00 PM - 1:45 PM 12:00 PM - 1:30 PM 12:00 PM - 1:30 PM 12:00 PM - 1:30 PM Mediterranean Ballroom, JW-lobby Palazzo D-E, JW-lobby Mediterranean Ballroom, JW-lobby Coquina Exhibit Hall, JW-lobby

1:45 PM - 3:00 PM

A Year in the Life of a Advanced T-Stats With Basic Development - Basic Marketing - Basic Ticketing - Setup Membership T-Stats Users Structural Concepts Campaigns, Appeals, and Sources Plaza I-III, RC-lobby Tuscany E-H, RC-lobby Amalfi I-II, RC-lower Tuscany D, RC-lobby Del Lago 3-4, JW-lower

Basics of SSRS Basics of Tessitura Consortia Best Practices - Cultivating Super Users EXEC TRACK: Responsive Dashboards (repeated) Operations and Setup Organizational Leadership Segura 1-4, JW-lower Del Lago 1-2, JW-lower Napoli I-II, RC-lower Segura 5, JW-lower Palazzo A-C, JW-lobby

Getting Education Into Intro to mail2 QuickSale Setup (repeated) Rankings for Development Sponsor Lab Tessitura Palazzo E, JW-lobby Marbella 4, JW-lower Marbella 1-2, JW-lower Palazzo F-H, JW-lobby Ritz-Carlton Ballroom, RC-lobby

Storytelling Across Your Tessitura Lab Tessitura v12+ Overview and Web Developers Forum Organization Preparation Siena I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Palazzo D, JW-lobby Amarante 2-3, JW-lower

3:00 PM - 3:30 PM

Afternoon Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM

Basic Development - Entry Basic Marketing - Reporting Basic Ticketing - Creating Interceptors and Dashboard Magic and Tracking and Analysis Transactions Plugins Amalfi I-II, RC-lower Tuscany D, RC-lobby Del Lago 3-4, JW-lower Segura 5, JW-lower Tuscany E-H, RC-lobby

Email Marketing Campaigns EXEC TRACK: Data-Driven Intro to T-Stats Keep Your TUG Chugging Leveraging v12 Pricing Setup and Strategies Decision Making Along (repeated) Napoli I-II, RC-lower Palazzo A-C, JW-lobby Palazzo F-H, JW-lobby Capri, RC-lower Palazzo E, JW-lobby

Plans for Education Prospect Research and Retaining Your Audience Sponsor Lab Tessitura Lab Assessing Wealth With Customer Service Plaza I-III, RC-lobby Segura 1-4, JW-lower Siena I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Tessitura Server The Vast World of Web Developers Show-N-Tell WordFly for WordFly Users Administration Memberships Del Lago 1-2, JW-lower Palazzo D, JW-lobby Amarante 2-3, JW-lower Marbella 1-2, JW-lower

5:00 PM - 5:30 PM

Tessitura Network Chorus Rehearsal Mediterranean Ballroom, JW-lobby

6:00 PM - 6:30 PM

Conference Welcome Mediterranean Ballroom, JW-lobby

6:30 PM - 10:00 PM

Neighborhood Networking JW-lobby & RC-lobby Various Locations

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation KEY Training Panel Discussion General Interest Discussion CONFERENCE SCHEDULE-AT-A-GLANCE Monday, August 17 7:30 AM - 6:30 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM

Breakfast Sponsor Lab Tessitura Lab

Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

8:00 AM - 8:45 AM

Donor Listings and Empowering and Leveraging EXEC TRACK: Breakfast Go Green; Stay Green Open Source Development Recognition Super Users Networking for Executives and Collaboration Palazzo D, JW-lobby Plaza I-III, RC-lobby Palazzo A-C, JW-lobby Capri, RC-lower Del Lago 1-2, JW-lower

Privacy Laws and Email RAMP User Meet-Up Tessitura Onboarding Best Tracking Your Telefunding Marketing Best Practices Practices Siena I-II, RC-lower Del Lago 3-4, JW-lower Palazzo E, JW-lobby Napoli I-II, RC-lower

9:00 AM - 10:15 AM

Advanced Extractions Basic Memberships - Basics of Stored Procedures Best Practices for Testing BI for Ticketing - Reporting (repeated) Fundamentals Palazzo F-H, JW-lobby Marbella 1-2, JW-lower Napoli I-II, RC-lower Del Lago 3-4, JW-lower Tuscany D, RC-lobby

Digital Audience Engagement EXEC TRACK: Leading Extraordinary Uses of Intro to N-Scan Access Lifelong Learning a Customer-Centric Tessitura Quickfire Control Organization Palazzo E, JW-lobby Palazzo A-C, JW-lobby Tuscany E-H, RC-lobby Marbella 4, JW-lower Segura 5, JW-lower

Output Set Builder Custom Pricing Rules Setup – QuickSale Magic Rankings Online Sponsor Lab Elements The Basics Del Lago 1-2, JW-lower Palazzo D, JW-lobby Amalfi I-II, RC-lower Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Tessitura Lab The Fundraising Next Working With the API Generation Ritz-Carlton Ballroom, RC-lobby Plaza I-III, RC-lobby Amarante 2-3, JW-lower

10:15 AM - 10:45 AM

Morning Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM

Advanced Data Conversion Basic Memberships - Further Basics of Finance in Basics of Tessitura Decoding the Arts and and Import Tools Topics Tessitura Dashboards (repeated) Culture for IT Palazzo E, JW-lobby Marbella 1-2, JW-lower Segura 5, JW-lower Plaza I-III, RC-lobby Amarante 2-3, JW-lower

Education on the Web Foundation and Corporate From Annual Giving to a Intro to Audience Survey Managing Visitor Services for Sponsorships Sustainer Model Methods Admissions Amalfi I-II, RC-lower Del Lago 1-2, JW-lower Tuscany E-H, RC-lobby Tuscany D, RC-lobby Marbella 4, JW-lower

Pricing Rules Setup – Roadmap Overview Search Engine Optimization Sponsor Lab Tessitura for New Staff Rules in Action (repeated) Palazzo D, JW-lobby Del Lago 3-4, JW-lower Napoli I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Segura 6, JW-lower

Tessitura Lab The Role of Digital Strategy Tracking and Managing Website WOW Volunteers Ritz-Carlton Ballroom, RC-lobby Siena I-II, RC-lower Segura 1-4, JW-lower Palazzo F-H, JW-lobby

12:00 PM - 1:45 PM

Lunch Sponsor Lab Tessitura Lab

Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM

EXEC TRACK: Roundtable Regional User Group With Your Fellow Executives Meet-Ups Monday schedule continued on next page ► Palazzo A-C, JW-lobby Mediterranean Ballroom, JW-lobby

1:45 PM - 3:00 PM

“Your Shows Stink and So Advanced API Deep Dive - Basics of Tessitura for Basics of Tessitura System BI for Development - Do You!” Constituent Management and Education Administration Reporting Customizations Plaza I-III, RC-lobby Del Lago 1-2, JW-lowe Marbella 1-2, JW-lower Amarante 2-3, JW-lower Segura 1-4, JW-lower

Capital Campaigns Communication Management Debunking Dynamic Pricing Digital Marketing EXEC TRACK: Balancing and Extractions in v12 Risk and Opportunity Siena I-II, RC-lower Napoli I-II, RC-lower Tuscany E-H, RC-lobby Palazzo D, JW-lobby Palazzo A-C, JW-lobby

Financial Reconciliation for Intro to Tessitura Business Member Retention Migrating, Upgrading, and Patrons and Technology Ticketing Intelligence Monitoring Tessitura Tuscany D, RC-lobby Del Lago 3-4, JW-lower Palazzo F-H, JW-lobby Amalfi I-II, RC-lower Palazzo E, JW-lobby

Sponsor Lab Tessitura Lab TN Express Web for TNEW Users Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Segura 5, JW-lower

3:00 PM - 3:30 PM

Afternoon Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM

Advanced API Deep Dive - Advanced Tessitura for Barcodes and Scanners BI for Finance BI for Ticketing - T-Stats and Security and New Features Education Dashboards Del Lago 1-2, JW-lower Napoli I-II, RC-lower Segura 5, JW-lower Amalfi I-II, RC-lower Tuscany E-H, RC-lobby

Corporate Memberships Financial Reconciliation for Improving Patron Retention Intro to the Revenue Intro to TN Mobile Plus Consortia Management Application (repeated) Tuscany D, RC-lobby Siena I-II, RC-lower Plaza I-III, RC-lobby Marbella 1-2, JW-lower Amarante 2-3, JW-lower

Mobile and Kiosk Tech Plans Throughout Your Project Management Rebuilding Your Website Roadmap: Administration From Admissions-Based Organization Fundamentals and Supportability Attractions Segura 1-4, JW-lower Palazzo F-H, JW-lobby Palazzo D, JW-lobby Palazzo E, JW-lobby Del Lago 3-4, JW-lower

Sponsor Lab Tessitura for Development Tessitura Lab Officers Ritz-Carlton Ballroom, RC-lobby Palazzo A-C, JW-lobby Ritz-Carlton Ballroom, RC-lobby

5:15 PM - 6:30 PM

Tessitura Technology Mediterranean Ballroom, JW-lobby

6:30 PM - 9:45 PM

Community Conversations: Community Conversations: Meet, Mix, & Mingle Open Space Discussions JW-lower & RC-lower Coquina Exhibit Hall, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation KEY Training Panel Discussion General Interest Discussion CONFERENCE SCHEDULE-AT-A-GLANCE Tuesday, August 18

6:45 AM - 7:30 AM

Tessitura 5K Fun Run/Walk Golf Course/JW Pool, JW-lower

7:30 AM - 6:00 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM

Breakfast Sponsor Lab Tessitura Lab

Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

9:00 AM - 10:15 AM

Advanced SQL - Advanced Annual Giving Success Basic Data Conversion and Basic List Building Basics of SQL - Overview and Queries and Code Stories Import Tools Administration Tuscany E-H, RC-lobby Siena I-II, RC-lower Marbella 4, JW-lower Amarante 2-3, JW-lower Amalfi I-II, RC-lower

Custom Screens and Intro to Element Payment mail2 for mail2 Users Marketing Standards-Based Sponsor Lab Dashboard Widgets Services Educational Programs Del Lago 3-4, JW-lower Marbella 1-2, JW-lower Napoli I-II, RC-lower Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Standard Finance Reports Stats Stats Stats Tessitura Lab The Evolution of the Ticket Design Quickfire We Love Subscription Model Tuscany D, RC-lobby Palazzo F-H, JW-lobby Ritz-Carlton Ballroom, RC-lobby Plaza I-III, RC-lobby Palazzo E, JW-lobby

Tips and Tricks for Selling TNEW Tips and Tricks Trends in Digital Strategy Using Plans and Portfolios Fast in Tessitura for Moves Management Del Lago 1-2, JW-lower Segura 5, JW-lower Palazzo A-C, JW-lobby Palazzo D, JW-lobby

10:15 AM - 10:45 AM

Morning Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM

Advanced SQL - IT and Basic Constituents Basics of SQL - Querying and BI for Development - T-Stats BI for Marketing - Reporting Administration Topics Administration and Dashboards Tuscany E-H, RC-lobby Marbella 1-2, JW-lower Amalfi I-II, RC-lower Palazzo D, JW-lobby Palazzo F-H, JW-lobby

Consortia Best Practices - Creating Popup and Flex Education Collaborating Gift Cards and Tessitura Intro to RAMP Hosted Governance and Structure Constituent Headers Across Departments Services Segura 1-4, JW-lower Tuscany D, RC-lobby Amarante 2-3, JW-lower Plaza I-III, RC-lobby Marbella 4, JW-lower

Mobile Showcase N-Scan for N-Scan Users Planned Giving Roadmap: Web Products Sponsor Lab Napoli I-II, RC-lower Palazzo E, JW-lobby Siena I-II, RC-lower Del Lago 3-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

Surveys and Insights Tessitura Lab The Web Session as User What Do Our Members Want? Experience Segura 5, JW-lower Ritz-Carlton Ballroom, RC-lobby Del Lago 1-2, JW-lower Palazzo A-C, JW-lobby

12:00 PM - 1:45 PM

Lunch Sponsor Lab Tessitura Lab

Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM

After the Major Gift AfterCloud the Hosting Major Gift Cross-OrganizationalCloud Hosting Cross-OrganizationalDevelopment and Finance Digital Strategy for E-Commerce E-CommerceWorking Together Memberships Del Lago 1-2, JW-lower DEVSiena I-II, RC-lower Capri,IT WEB RC-lower ITPlaza MKT I-III, TKT RC-lobby WEB Segura 1-4, JW-lower

Finding the Right Data AfterGroup the Sales Major Best Gift Practices ImplementingCloud Hosting Great Ideas Training and Tracking Web Performance Metrics From TLCC Education Professionals Palazzo D, JW-lobby DEVPalazzo A-C, JW-lobby PalazzoIT WEB E, JW-lobby Del Lago 3-4, JW-lower Napoli I-II, RC-lower

Tuesday schedule continued on next page ►

1:45 PM - 3:00 PM

Keynote Mediterranean Ballroom, JW-lobby

3:00 PM - 3:30 PM

Afternoon Networking Break Ritz-Carlton Ballroom & Prefunction Areas

3:00 PM - 4:00 PM

Conference Planning Committee Meet-Up Del Lago Prefunction, JW-lower

3:00 PM - 6:00 PM

Intermission Intermission: Build-a- Intermission: Build-Your-Own Intermission: Hands-On Dashboard Networking Hub Sandbox 3:00 PM - 6:00 PM 3:30 PM - 6:00 PM 5:30 PM - 6:00 PM 3:30 PM - 6:00 PM Various Locations Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Intermission: Mini-Magic Intermission: Programming Intermission: Speed Intermission: Sponsor Intermission: Tessitura Tours Hackathon Networking Open House Super Lab 3:00 PM - 6:00 PM 3:30 PM - 6:00 PM 4:00 PM - 5:30 PM 3:00 PM - 6:00 PM 3:00 PM - 6:00 PM Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

6:00 PM - 11:00 PM

Build-Your-Own Networking Build-Your-Own Networking Buses for Build-Your-Own Buses for Build-Your-Own Buses for Build-Your-Own Night Night: Game Night Networking Night: Downtown Networking Night: Dr. Phillips Networking Night: I-Drive 360 Disney Center for the Performing and Pointe Orlando Arts 6:00 PM - 10:00 PM 7:00 PM - 11:00 PM 6:00 PM - 10:20 PM 6:00 PM - 10:30 PM 6:00 PM - 10:45 PM Various Locations Coquina Exhibit Hall, JW-lobby Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby

Buses for Build-Your-Own Buses for Build-Your-Own Networking Night: Universal Networking Night: Walt Orlando Theme Parks and Disney World Theme Parks CityWalk 6:00 PM - 10:20 PM 6:00 PM - 10:20 PM Mediterranean Porte-Cochere, JW-lobby Mediterranean Porte-Cochere, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation KEY Training Panel Discussion General Interest Discussion CONFERENCE SCHEDULE-AT-A-GLANCE Wednesday, August 19

7:30 AM - 5:00 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM

Breakfast Tessitura Lab

Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby

8:00 AM - 8:45 AM

Sponsor Showcase Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Adage Technologies AKA NYC ArtsVision Bluetube Ritz-Carlton Ballroom, RC-lobby Tuscany A, RC-lobby Siena I-II, RC-lower Segura 5, JW-lower Capri, RC-lower

Sponsor Showcase: Intrinsic Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: Impact by WolfBrown JCA, Inc. KlearSky L2 Interactive Made Media Del Lago 1-2, JW-lower Segura 1-4, JW-lower Del Lago 3-4, JW-lower Tuscany C, RC-lobby Amalfi I-II, RC-lower

Sponsor Showcase: Sponsor Showcase: Sponsor Showcase: MogoARTS Queue-it TAYLAR Development Napoli I-II, RC-lower Amarante 2-3, JW-lower Segura 6, JW-lower

9:00 AM - 10:15 AM

Tessitura’s Innovator Series Live at TLCC Mediterranean Ballroom, JW-lobby

10:15 AM - 10:45 AM

Morning Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM

Business Continuity Setup Constituent Tables and Contextualizing Big Data Creating Reports in SSRS De-Mystifying the Web API SQL Tips Palazzo E, JW-lobby Amalfi I-II, RC-lower Siena I-II, RC-lower Palazzo D, JW-lobby Marbella 1-2, JW-lower

Element for Element Users Free Events for Audience High-Volume Sales Intro to Google Analytics List Building Beyond the Development Basics Segura 5, JW-lower Palazzo A-C, JW-lobby Palazzo F-H, JW-lobby Napoli I-II, RC-lower Tuscany E-H, RC-lobby

Living and Working in the Managing Visitor Services for Plans and Moves Publish Once, Use QuickSale Setup (repeated) Consortium Memberships Management Everywhere Segura 6, JW-lower Del Lago 1-2, JW-lower Plaza I-III, RC-lobby Amarante 2-3, JW-lower Tuscany D, RC-lobby

Roadmap: Memberships Sponsor Lab Strategic Audience Surveys Tessitura Lab Del Lago 3-4, JW-lower Ritz-Carlton Ballroom, RC-lobby Segura 1-4, JW-lower Ritz-Carlton Ballroom, RC-lobby

12:00 PM - 1:45 PM

Lunch Sponsor Lab Tessitura Lab

Mediterranean Ballroom, Ritz-Carlton Ballroom, & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

12:30 PM - 1:30 PM

Education and Third-Party ExchangesAfter the Major and GiftResales ITIT BestBest PracticesPractices forfor SmallSmall IT Crystal Ball Marketing and Development Software Management Organizations Working Together Del Lago 3-4, JW-lower PlazaDEV I-III, RC-lobby DelDel LagoLago 1-2,1-2, JW-lowerJW-lower Palazzo D, JW-lobby Palazzo E, JW-lobby

Pledge Tracking, Collections, TessituraAfter the MajorNetwork Gift Business Video Strategy Web and Email Working With a Web and Reporting Meeting Personalization Development Team Palazzo F-H, JW-lobby SeguraDEV 1-4, JW-lower Napoli I-II, RC-lower Palazzo A-C, JW-lobby Siena I-II, RC-lower

Wednesday schedule continued on next page ►

1:45 PM - 3:00 PM

Advanced Reporting Services Basic Extractions Box Office Managers’ Communication Management Education, Community, and (SSRS) - Maximizing Usefulness Survival Guide for Development Social Media Palazzo F-H, JW-lobby Palazzo D, JW-lobby Plaza I-III, RC-lobby Siena I-II, RC-lower Palazzo E, JW-lobby

Elevated Events Intro to TN Express Web Leveraging v12 Pricing Setup Linking Tessitura With Third- Maintaining Constituent Data (repeated) Party Applications With Standard Utilities Tuscany E-H, RC-lobby Del Lago 3-4, JW-lower Del Lago 1-2, JW-lower Tuscany D, RC-lobby Segura 5, JW-lower

Maximizing Tessitura for Responsive vs. Adaptive vs. Revenue Management Sponsor Lab Tessitura Lab Admissions-Based Attractions Native Application for RMA Users Amalfi I-II, RC-lower Segura 1-4, JW-lower Marbella 1-2, JW-lower Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

Tessitura, Technology, and Tips and Tricks for Tips and Tricks for Testing in Organizational Strategic Plans Reconciling Tessitura Palazzo A-C, JW-lobby Amarante 2-3, JW-lower Napoli I-II, RC-lower

3:00 PM - 3:30 PM

Afternoon Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

3:30 PM - 4:45 PM

Advanced Extractions AfterAdvanced the Major Reporting Gift Services API-Based Troubleshooting BI for Marketing - T-Stats and Big and Small Organizations (repeated) (SSRS) - Beyond the Table Dashboards Learning From Each Other Amalfi I-II, RC-lower DEVPalazzo F-H, JW-lobby Amarante 2-3, JW-lower Napoli I-II, RC-lower Segura 1-4, JW-lower

Creditee/Creditor Tracking AfterDesignated the Major DBA Gift Intro to Tessitura’s Online Managing Your Staff Memberships on the Web and Reporting Community and Resources Tuscany E-H, RC-lobby DEVDel Lago 1-2, JW-lower Segura 5, JW-lower Plaza I-III, RC-lobby Siena I-II, RC-lower

Payment Setup AfterPlans the for MajorTicketing Gift Quick and Easy Roadmap Hands-On Snackable Content Marketing Acknowledgements Marbella 1-2, JW-lower DEVPalazzo A-C, JW-lobby Palazzo E, JW-lobby Del Lago 3-4, JW-lower Palazzo D, JW-lobby

Sponsor Lab Tessitura Lab Ticketing Innovations for TN Mobile Plus for TNMP Education Users Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby Marbella 4, JW-lower

6:20 PM - 7:20 PM

Buses to All Access Pass: Live at Hard Rock Mediterranean Porte-Cochere, JW-lobby

7:00 PM - 11:00 PM

All Access Pass: Live at Hard Rock Hard Rock Café

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation KEY Training Panel Discussion General Interest Discussion CONFERENCE SCHEDULE-AT-A-GLANCE Thursday, August 20

7:30 AM - 2:00 PM

Check-In and Information Desk Grande Registration Desk, JW-lobby

7:30 AM - 9:00 AM

Breakfast Sponsor Lab Tessitura Lab

Mediterranean Ballroom, JW-lobby Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

9:00 AM - 10:15 AM

Administering the Services All About Benefits Basics of Tessitura Security Data Uses in Education Emergency IT Protocols and Layer Module Business Continuity Del Lago 1-2, JW-lowe Plaza I-III, RC-lobby Amarante 2-3, JW-lower Palazzo E, JW-lobby Siena I-II, RC-lower

Enhanced Troubleshooting Financial Reconciliation for Implementing Revenue Intro to Digital Strategy Intro to WordFly in v12 Development Management Palazzo F-H, JW-lobby Amalfi I-II, RC-lower Marbella 1-2, JW-lower Segura 5, JW-lower Marbella 4, JW-lower

Mini-Magic Pricing Rules Setup - The Putting Together a Great Roadmap Overview Special Events Basics (repeated) Presentation Palazzo D, JW-lobby Napoli I-II, RC-lower Segura 1-4, JW-lower Del Lago 3-4, JW-lower Palazzo A-C, JW-lobby

Sponsor Lab Subscription Retention Tessitura Lab T-Stats and Tessitura Strategies Dashboards for IT Ritz-Carlton Ballroom, RC-lobby Tuscany E-H, RC-lobby Ritz-Carlton Ballroom, RC-lobby Tuscany D, RC-lobby

10:15 AM - 10:45 AM

Morning Networking Break Sponsor Lab Tessitura Lab

Ritz-Carlton Ballroom & Prefunction Areas Ritz-Carlton Ballroom, RC-lobby Ritz-Carlton Ballroom, RC-lobby

10:45 AM - 12:00 PM

Basic HTML for TNEW Users Customer Experience on Customizations and Table Data Structures for Non-IT Direct Mail Campaigns for the Web Structures in v12 Folks Development Amarante 2-3, JW-lower Siena I-II, RC-lower Palazzo F-H, JW-lobby Plaza I-III, RC-lobby Tuscany E-H, RC-lobby

Email Marketing Best Internships as Education Intro to the New Artifax Event Intro to the Revenue Mechanics of Consortia Practices Management Application Setup (repeated) Palazzo A-C, JW-lobby Palazzo E, JW-lobby Segura 5, JW-lower Del Lago 3-4, JW-lower Del Lago 1-2, JW-lower

Pricing Rules Setup - Rules Sponsor Lab Taking the Conference Home Tessitura Developers Forum Tessitura Lab in Action (repeated) Napoli I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby Palazzo D, JW-lobby Amalfi I-II, RC-lower Ritz-Carlton Ballroom, RC-lobby

Ticket Formatting Options Ticketing Tables and More SQL Tips Tuscany D, RC-lobby Segura 1-4, JW-lower

12:00 PM - 1:00 PM

Lunch Mediterranean Ballroom, JW-lobby

1:00 PM - 1:45 PM

Conference Wrap-Up Mediterranean Ballroom, JW-lobby

COLOR General Session Info Session Technology Roadmap Labs Peer-to-Peer Presentation KEY Training Panel Discussion General Interest Discussion

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