The Legacy - Spring 2010 page one:Layout 1 3/31/10 3:28 PM Page 1 THE LEGACY N e w s f r o m T h e m. s. hershey FouNdaTioN i sPriNG 2010 i i s s u e 1 0 Hershey Gardens New Exhibit “1968 in America” Launches New Program to Open at The Hershey Story June 16 to October 20 for Young Sprouts! 1968 represents a compelling point in American history for those who lived through it and those who were born Beginning Friday, May 28, decades later. This national touring exhibit takes a close look at the pivotal kids can discover and explore events of that year, such as the Martin Luther King, Jr. and Senator Robert all over the Gardens! Kennedy assassinations, the zenith of the Beatles and Vietnam War protests on Become an Adventurer! college campuses. Young visitors will love this interactive new This was also a time of great change way to explore the great outdoors. Geared in Hershey. Explore The Hershey Com- to ages 4 – 11, this fun and challenging pany’s decision to embark on its first national media advertising campaign. Learn about the enroll- guide ment of Milton Hershey School’s first non-white students. Discover what led to the establishment contains of Penn State Milton S. Hershey Medical Center. Visitors will be able to experience this significant clues and time and its effect on our local community through rarely seen video, artifacts and oral histories. hints to Additional fee applies. A Program of ExhibitsUSA, a national division of Mid-America Arts Alliance and help e National Endowment for the Arts. them answer questions throughout the Gardens. And the award goes to… Successful Adventurers will select a sturdy, child-sized gardening tool to try out their newfound skills at home. $9.95 per guide; $7.95 for members.
Sunday, May 23 at 7 p.m. "What's happening Local High School Theater Stars Steal the Spotlight in the Gardens today?"
Visit the S.H.E.D. to find out! Following a suc- cessful inaugural year, excitement is mount- ing for this year’s live show. The Broadway Tony Awards® style ceremony will include musical numbers by nominated casts and per- formances by lead actor and actress nominees. Dennis Owens, abc27 news anchor, will return as master of ceremonies for this exhila- he curtain will rise at 7 p.m. on Sunday, May rating evening honoring 18 high schools from 23 for the Hershey Theatre Apollo Awards. across the region. Broadway and television TThis scholarship program recognizes excel- performers with Central Pennsylvania roots lence in local high school theater productions and will serve as presenters, as well as all 2009 stu- applauds talented students in Dauphin, Cumber- dent award recipients. “I am honored to pres- land and Lebanon counties, in addition to Eliza- ent an award,” says Brandon Hurd, Milton bethtown Area High School. Hershey School graduate and 2009 Outstand- New this year - visitors to the Gardens ing Actor in a Play. “Winning the award has can learn about the day's activities at the been one of my proudest accomplishments.” S.H.E.D. - the Summer Hub of Tickets start at Exploration & Discovery! just $10 and are sell- A fun and whimsical place, the S.H.E.D. will ing quickly! To pur- showcase everything the Gardens has to chase tickets, please offer. So stop by this summer and discover call the Hershey Children's Garden activities, The Great Theatre Box Office Garden Adventure, what’s in bloom, upcom- at 717.534.3405. ing events, membership opportunities - and more! TH ELEGACY MSHersheyFoundation.org
Museum Conserves Native American Clothing Numerous artifacts suffer from decades of display
or more than 70 years, three iconic figures stood watch in the Native American galleries at Hershey Museum. Created by the United States National Museum (now the SFmithsonian Institution) for less than $400, these figures were modeled after real people. “Plenty Coups, a Crow chief, wore a bone breast plate. He was a celebrated warrior and leader who successfully negotiated retention of Crow lands and preserved their culture,” said Valerie Seiber, collections manager. “The other figures were the Lakota-Sioux warrior and med - icine man Kicking Bear, who carried a spear that was embellished with eagle feathers, and Walks- in-the-Rain, a Blackfoot woman who safe - guarded her infant son in a beaded cradle A swab soaked in ethanol is used to remove residue from the beadwork on a A conservator uses a dry sponge to clean eagle feathers board.” breastplate on a headdress said Seiber. “Delicate dyed quill work had faded from vibrant red and blue to pale pink and gray. “70 years of light exposure, as well as temperature and The glass beads on the bear claw necklaces and breast plate were suffering from glass disease, an humidity fluctuations, took their toll on these artifacts.” irreversible condition that appears as a cloudy, white layer and causes ‘crizzling’ on the surface. While thousands of visitors and school stu - In severe cases, the glass deteriorated and crum - dents visited these displays, 70 years of light ex - bled in our hands.” posure, as well as temperature and humidity “Insects had damaged the wool lining of the fluctuations, took their toll on these artifacts. two headdresses and weasel fur embellishments When Hershey Museum closed in Septem - were all but destroyed,” Seiber said. “Delicate silk ber 2008, the clothing and embellishments were ribbons were faded and torn and copper alloy removed from the mannequins and evaluated by bells had corroded.” a team of conservators. “While some of the dam - Sixteen pieces are currently undergoing ex - age was obvious, it was not until the painstaking tensive cleaning and stabilization efforts at a local work of disassembling the mannequins was com - conservation lab. A very special exhibit high - plete that we had a better idea of what lay ahead,” lighting pieces from the Native American collec - tion is being planned for 2011. “We’re looking forward to sharing some of these amazing pieces with visitors again,” Seiber said. When not on ex - hibit, the artifacts will be housed in The Hershey Story’s state-of-the-art on-site storage facility. “Milton Hershey purchased this collection in the 1930s, so its preservation is a top priority for the museum,” Seiber said. “This conservation effort will ensure the community can enjoy these wonderful artifacts for many years to come.”
Blackfoot woman, Walks-in-the-Rain, prior to disassembly A conservator examines the bear claw necklace on Chief at Hershey Museum Plenty Coups
Sweet New Classes at the
2 Spring 2010 i iSSue 10
s! New for Kid Deliciously Fun Summer Camp Programs at The Hershey Story
What’s Cookin’? FOR Monday, June 21 – Friday, June 25 INDIVIDUALS 9 a.m. to noon each day For ages 5-8 Be a Part of our Team! Kids, find out what’s cookin’ this summer at The Docent Volunteer Opportunities Hershey Story through a week-long lineup of activi - ties that combine chocolate, science and history. What’s better than working with children and Start every day with an experience in the Chocolate chocolate? If you love history – and you have a Lab where you can use chocolate as an art form, few hours a week to dedicate to volunteering, mold summer shapes and engage in some friendly then join our team as a Hershey Story docent! chocolate chip cookie competition. Search for little- You’ll be a valuable asset to the education de - known facts about Hershey in the museum and delve into the special exhibit “1968 in America” partment as you: with some far-out crafts, such as tie-dyed t-shirts and lava lamps. provide assistance to school groups as they Cost: $125 for non-members, $100 for Hershey Story members. Please call 717.520.5722 to discover and learn in the Museum register. Experience provide walk-up lessons in the lobby with FOR Paint by Chocolate the mobile Chocolate Lab cart GROUPS June through August, morning and afternoon sessions assist or instruct in the Chocolate Lab, where For pre-K through grade 5 students use chocolate to learn about history, What could be more fun than painting with geography, economics and science. chocolate? This summer, The Hershey Story will offer local camp groups the op - portunity to find out! The fun begins when campers create a yummy take-home project where they’ll use chocolate as paint. Kids will discover what ingredients go into mak - ing chocolate so delicious! The adventure continues with “MuseumQuest,” a fun, in - teractive way for campers to learn about the many “stories” of Hershey. Cost: $11 per student; one free adult with every five students. Additional adults: $15 Please call 717.520.5722 to register. Join us and share your talents, make new friends and give back to your community! To learn more about the docent program, please Righteous! Join us for a Groovy Hershey Story Members’ Reception email [email protected] or call the volunteer coordinator’s office at ershey Story members, grab your bell bottoms and love 717.508.5958. beads and be our guest on Tuesday, June 15 at 6:30 p.m. Hfor a groovy preview of the new "outta sight" special exhibit “1968 in America.” Don't be a square - come hang loose with the acoustic rock The Museum Seeks tunes of Autumn Brew and enjoy some far-out snacks and funky drinks! Look for your invitation in May. Curling Equipment This hip, new exhibit will open to the public on Wednesday, from 1970s June 16 and will run through October 20, 2010. Country Club he sport of curling seemed to dominate much of the 2010 Vancouver Winter TOlympics. But did you know that curl - ing was once a popular activity in Hershey? In fact, the 1970s Hershey Country Club logo featured a curling stone, as well as a hockey stick and a golf club. The Hershey Story is looking for curling equipment such as stones, brooms or shoes, that was used at the Due to major construction at the Hershey Country Club. Please consider do - intersection of Cocoa and Chocolate nating this equipment to the museum's per - Avenues, The Hershey Story will not manent collection. Interested? Please contact be presenting the "Kids Days" or Collections Manager Valerie Seiber at evening jazz series this summer at 717.508.1712 or [email protected]. ChocolateTown Square. All donations are tax-deductible. 3 TH ELEGACY MSHersheyFoundation.org New Executive Director Proud to Be a Part of Hershey History he M.S. Hershey Foundation welcomes Don came his hallmark in the TPapson as its new executive director. Air Force,” Papson said. “Don is a leader with extraordinary vision “My father set high who will help the organization evolve and grow,” service standards and Foundation Board President Raymond Gover created beautiful table said. “He’s a particularly good fit for this position, decorations and place as he and his family have a personal appreciation settings.” for Milton Hershey’s legacy.” “From there, he went on to open a “Mr. Hershey gave my dad opportunities very successful he might not have had otherwise .” restaurant in Lebanon - The “In 1931, my father, Christos Michael Fireside, where he met Papadopoulos, a Greek Cypriot immigrant, was my mother,” Papson waiting tables when he met Milton Hershey in said. “Indeed, Mr. Her - New York City,” Papson said. “Mr. Hershey in - shey gave my dad op - vited my dad to become a waiter at his new hotel, portunities he might not The Hotel Hershey.” have had otherwise. For Executive Director Don Papson greets a student “My dad recognized a great man and a good that, my family is grateful.” sylvania Dutch Visitors Bureau and the Mu - opportunity,” Papson said. “So he moved to Papson, a long-time Hershey area resident, seum of Scientific Discovery. Papson received Hershey and worked at the Hotel for eight years.” lives in Palmyra with his wife Judy. He comes to his bachelor’s degree in history from Gettysburg “His experiences there were life-changing,” the Foundation with more than 30 years in lead - College and a master’s degree in hotel adminis - Papson said. His exposure to fine dining and in - ership positions at The Hershey Company, where tration from Cornell University. ternational cuisine created remarkable opportuni - he retired as vice president of The Hershey Expe - As the executive director, Papson oversees ties for him when he enlisted in the Air Force in rience in 2006. He also served as president of the the Foundation’s operations, which include The 1941.” Harrisburg/Hershey/Carlisle Tourism & Con - Hershey Story, Hershey Gardens, Hershey The - “His knowledge of ‘Hershey hospitality’ be - vention Bureau, a member of the board of Penn - atre, Hershey Community Archives and Choco - lateTown Square.
Join us! e Hershey Story’s “Business Partners in Education Breakfast” May 11 event will support educational programs
he Hershey Story home-schooled students in invites members of Adams, Cumberland, the community to its Dauphin, Lancaster, T Lebanon, Perry and York 21st annual Business Breakfast to be held on Tuesday, May 11 at 7 counties. a.m. at the Hershey Lodge. Winners are selected This popular event, enjoyed from grades 5 & 6 (Junior) by dozens of Central Pennsylva - and grades 7 & 8 (Senior). nia businesses, features network - All are judged on content, ing opportunities and a delicious style and creative approach as breakfast, followed by this year’s they present a factual special guest speaker Robert account, fictional narrative or Ortenzio, CEO of Select poem on a topic or person of Medical Corporation. interest from any historical The breakfast, sponsored by era. Hershey Entertainment & Re - Each first-place winning sorts Company, benefits the mu - student will receive an award seum's educational programs, certificate, a $200 savings which serve over 7,000 students bond and a family member - each year. Tickets to the breakfast are $100 and ship to The Hershey Story. Additionally, “The proceeds from this event allow us to can be purchased prior to April 30 by calling winning students will receive two Hersheypark provide first-rate educational programs to 717.520.5581. Sponsorship opportunities are tickets, courtesy of Hersheypark, and two schools at a reduced cost,” said Mariella Trosko, also available. 5-pound chocolate bars to share with their class, director of education. “Keeping school pro - First-place winners of The Hershey Story’s courtesy of The Hershey Company. gram fees affordable gives more students the History Contest for Young Writers will be recog - The 2010 History Contest for Young opportunity to learn about Milton Hershey - nized in a special presentation at the breakfast. Writers is supported through the generosity of the man, the business, the town and school he The winning entries are selected from nearly PNC Bank, The Patriot-News, Mid-State, created.” 500 submissions sent by public, private and Hershey Rotary, The Hershey Company and Hersheypark.
4 Bring on SpriSnprging! 2010 i iSSue 10
Beauty blossoms at Hershey Gardens Designed to offer beauty in every season, Hershey Gardens is constantly changing. This spring will offer wonderful new plants and ideas, while keeping old favorites too.
The Budding of Spring The 2010 said Whitcraft. “Visitors appreciate its history as Springtime blooms are in tulip newcomers much as its beauty.” full swing! “There is something are ‘World Peace,’ “We plant the All-America Rose Selection new blooming every week,” said a Darwin Hybrid winners each year,” said Whitcraft. This year’s Barbara Whitcraft, horticulture tulip that is red winner, ‘Easy Does It,’ features large, fragrant specialist. “Some of my favorites with gold edges clusters in shades of orange, peach, pink and apri - are the succession of cherry, and ‘Louvre,’ a cot. “It’s disease resistant and quite vigorous…re - magnolia and crabapple trees. I purple late ally a beautiful flower,” adds Whitcraft. also love the daffodils, fragrant bloomer with Whether you’re a rose enthusiast or simply hyacinth and other bulbs.” fringed petals. enjoy their beauty and fragrance, you’ll be dazzled The native red maple trees, “Both new tulip by Hershey Gardens 5,600 roses representing 275 Acer rubrum , are one of the first varieties are gor - varieties. trees to bud and bloom in April. geous,” said Whit - “Their subtle red color is beauti - craft. The Colors of Summer ful,” said Whitcraft. “Many visi - Tulips are As fireworks are bursting in July, so are the tors come every year to see the typically in bloom dozens of varieties of annual flowers. The Square emerging foliage of the Japanese mid-April Garden will be “cool” with shades of blue, purple, Maples. Each cultivar has its through early May. pink and silver and the Fan Garden will feature a own color, ranging from orange to red to a “We usually have about three weeks of blooms, rainbow of color. “I found some great new Fuch - lime green. Their spring color is more intense but if it’s an unusually warm spring, it could be sia and Cuphea cultivars to add to these areas,” than in fall.” less,” adds Whitcraft. “There are early and late says Whitcraft. bloomers; each variety is different.” Look for the 36” tall ‘Royal Queen Purple’ Tulip-palooza! and ‘Peachy Keen’ Iochroma with their handsome Perhaps the most remarkable welcome to Stop and Smell the Roses tubular flowers. “Along with the annuals, we’ll be spring is Her - The “queen of flowers” will be in full force at incorporating perennials and shrubs to add new shey Gardens’ Hershey Gardens this summer, with peak bloom textures and height,” notes Whitcraft. dramatic display in June. “The Rose Garden, the historical high - of 30,000 tulips. light of Hershey Gardens, will be a sea of color,” This year’s dis - play will be in the Square Gar - den. “Every three years we change the location to help control soil- borne diseases that can affect tulips,” noted Whitcraft. New “World Peace” tulip ‘Royal Queen Purple ’ Iochroma The Biergarten at Hershey Gardens Sunday, April 25 from 1 – 4 p.m. Participating Breweries The Biergarten at Hershey Gardens returns for its fourth year! Celebrate this European tradition among 30,000 gor - Appalachian Brewing Company geous blooming tulips. Sample beer from regional microbrew - Harrisburg, PA eries as you enjoy live music and a “cooking with beer” seminar. Troegs Brewing Company Admission is $40 and includes a complimentary pilsner Harrisburg, PA glass. Designated driver tickets available for $15. Also, pre- order a “Beer Barrel” snack basket for two, which includes two Marzoni's Brick Oven & Brewing Company commemorative bottle openers for $15. Tickets are limited. Duncansville, PA Must be 21 or older to attend. A rain or shine event. Lancaster Brewing Company Hershey Gardens will close at noon for this event. Lancaster, PA Bullfrog Brewing Company Williamsport, PA Magic Hat Brewing Company Burlington, VT Tickets on sale now at Yuengling Brewing Company HersheyGardens.org Pottsville, PA or by calling Shock Top Brewing Company 717.508.5970 St. Louis, MO and more! 5 TH ELEGACY MSHersheyFoundation.org
The Butterfly House Opens on Friday, May 28
lutter by Hershey Gardens’ Butterfly House this summer! You’ll be wel - Fcomed by 350 butterflies representing 25 varieties. See what they eat, where they lay their eggs and learn about their amazing life cycle. Meet this year’s butterfly newcomer, the Siproeta stelenes butterfly, commonly known as the malachite. “This spectacular butterfly has large 3” to 4” wings which are black and bril - liant green on the uppersides and light brown and olive green on the undersides,” said John Fortino, Butterfly House coordinator. “Like the monarch, the malachite butterfly is classified The malachite butterfly is named for the as a brush-footed butterfly since they have very mineral malachite, which is similar in color to the New This Year - See Butterflies small forelegs that are not very useful for walk - bright green on the butterfly’s wings. It is found Like Never Before! ing.” throughout Central America and northern South America, where it is one of the most The Butterfly House is aflutter with ex - common butterfly species. citement! This spring, the Butterfly House will The malachite’s green chrysalis is unveil a new overhead structure. Covered with somewhat similar in appearance to that of mesh, the structure will be erected on the same a monarch butterfly. Look for it in the base and will offer a key benefit: its new peak chrysalis box at the Butterfly House. will be five feet lower than before, giving visi - Now in its 13th season, the Butterfly tors a more up-close view of the butterflies. House opens on Friday, May 28. It is “One of the disadvantages of the previous open daily, weather permitting, from 9 Butterfly House was that the butterflies would a.m. to 5 p.m. through September 12. often hover at the highest point of the House,” In case of inclement weather, visitors are said John Fortino, Butterfly House coordinator. encouraged to call first: 717.534.3492. “This new, lower ceiling will give visitors, espe - cially children, a spectacular vantage point.” The malachite butterfly A Day of Wines & Roses at Hershey Gardens Saturday, June 19 from 4 - 8 p.m.
Whether you love wine, gardens or fantastic cuisine, A Day of Wines & Roses has it all! Set among more Participating Wineries than 5,600 fragrant roses, this popular event offers selec - Tamanend Winery tions of Pennsylvania’s best wines, as well as delicious Lancaster, PA food from area eateries. Enjoy live music as you learn the secrets of cooking with wine. Cheer on your favorite Brookmere Winery and Vineyard Inn local celebrities as they try to out-stomp each other in Belleville, PA the hilarious grape stomp competition. Cullari Vineyards Hershey, PA Winery at Wilcox Wilcox, PA To make your day complete, pre- Sand Castle Winery order a picnic basket with a delicious Erwinna, PA array of bread, cheese and fruits for $26 (for two) or $32 (for four). Baskets Allegro Vineyards must be ordered by June 11. Brogue, PA Admission is $40 and includes a Chaddsford Winery complimentary tasting glass. Tickets Chadds Ford, PA are limited. Must be 21 or older to attend. A rain or shine event. Stonekeep Meadery Hershey Gardens will close at Birdsboro, PA 3 p.m. for this event. Shade Mountain Winery Middleburg, PA Mt. Hope Estate & Winery Tickets on sale now at HersheyGardens.org Manheim, PA or by calling 717.508.5970.
6 Spring 2010 i iSSue 10 There’s a Lot “Growing On ” at Hershey Gardens! For more information, please visit HersheyGardens.org Sunday, May 9, 9 a.m. to 5 p.m. For the Birds – A Birdhouse Exhibit Mother’s Day May 1 – September 26 Moms admitted free! Hershey Gardens is going to the birds - and you’re invited! Friday, May 28, 9 a.m. Whether you’re the creative type The Butterfly House opens for the season or a bird enthusiast, you’ll love this eclectic display Sunday, June 13, 1 to 4 p.m. of handcrafted birdhouses. New! A Whimsical Day of Fairies and Flowers Bring the whole family A magical way to spend the day! Children are to learn about encouraged to come dressed in their favorite fairy Pennsylvania costume and enjoy searching for Fairy Doors that birds and the types of reveal the many fairies that make Hershey Gardens houses they use. All their home. Children will also make their own exhibited birdhouses will magic wand and a Fairy Garden to attract fairies to be judged in one of three their own home. Just $7 per child, plus regular admission rates . categories and four age Tickets are limited. Registration is required by purchasing tickets at divisions. You can HersheyGardens.org or by calling 717.508.5970. even vote for your favorite and help choose the Sunday, June 20, 9 a.m. to 5 p.m. “People’s Choice” winner. Father’s Day Dads admitted free!
Sunday, July 4, 6:30 to 10 p.m. Star-Spangled Picnic Join us for an all-American cookout and celebrate Independence Day among thousands of flowers bursting with blooms! Activities include private access to the Gardens, a catered picnic, family entertainment and parking privileges. An exclusive fireworks viewing area will be reserved outside the Gardens for attendees of this event. Hershey Gardens will close to the public at 5 p.m. for this event. In the case of inclement weather, the picnic will move to the rain date designated for the fireworks. $25 for adults ($20 for members), $15 for juniors ($14 Birdhouse categories: for members). Advance registration is required by purchasing tickets at Whimsical - Can be imaginative and creative, but non-toxic HersheyGardens.org or by calling 717.508.5970. Functional - Must meet specific requirements for the Saturday, July 17, 10 a.m. to noon intended species The Butterfly Festival “Green” - Must include non-toxic recycled and/or natural Join us to learn about butterflies and materials their fascinating lifecycle, plus Divisions: participate in butterfly crafts and games. Youth – ages 5 to 9 years Junior – ages 10 to 17 years Sunday, September 12, 9 a.m. to 5 p.m. Adult – 18 years and over Gardenfest Business or Association Free admission!
In conjunction with Hershey Gardens’ “For the Birds” exhibit, special permission from the Girl Scouts has been given to offer this out-of-council “try-it” and Junior badge. Brownie Try-it Saturday, May 1 from 9:30 to 11:00 a.m . Explore the world of backyard birds by learning fun bird facts while identifying the birds who call Hershey Gardens home. Brownies will learn about bird habitats and create a home to help attract birds to their own backyard.
Junior Badge Saturday, May 1 from 12:30 to 2:30 p.m. Discover how birds use their beaks and feet while identifying which birds live in Hershey Gardens. Juniors will learn about bird habitats while creating a new home and feeding station to help attract them at home.
Fee: $7.25, includes badge or try-it Adults: $9.00 Registration is required for both programs. Register with the Girl Scouts in the Heart of PA at www.gshpa.org. Only registered Girl Scouts and adult chaperones may attend the program. 7 TH ELEGACY MSHersheyFoundation.org
Hershey Theatre is proud to present a spectacular fall and winter season…including more Broadway than ever!
The Broadway Series Blue Man Group , October 19 – 24, 2010 South Pacific , November 30 – December 5, 2010 In the Heights , March 1 – 6, 2011 HAIR , April 12 – 17, 2011
Plus, these Broadway favorites: Chicago , September 23 – 26, 2010 Monty Python’s Spamalot , November 5 – 6, 2010 Oprah Winfrey presents The Color Purple , February 25 – 26, 2011
Other great shows: Michael Jackson Experience , June 26, 2010 The Wiggles , August 20, 2010 Celtic Thunder , October 13, 2010 Anthony Bourdain , November 10, 2010 Garrison Keillor , November 16, 2010 A Christmas Carol , December 9, 2010 Ten Tenors , December 11, 2010 Garrison Keillor Handel’s Messiah Rocks , December 22 – 23, 2010 Blue Man Group Information will be mailed to current subscribers at the end of April. For more information, visit HersheyTheatre.com or call the Box Office at 717.534.3405. See the Hits this Spring and Summer!
he new Broadway production of Lord of the Dance the Tony Award® nominated musi - is coming on May 1! cal GREASE ™ is headed to Her - More than 100 mil - Tshey Theatre April 20 through April lion people world - 25. With his trademark steely hair wide have seen this and harmonica, “American Idol” sea - international Irish son five winner Taylor Hicks will be dancing extravaganza featured as “Teen Angel.” that has performed GREASE has been a favorite of sold out shows in generations of young people since it over 67 countries. opened on Broadway in 1972. The This mesmerizing 1978 movie starring John Travolta and blend of traditional Olivia Newton-John in the lead roles and modern Celtic music and dance is played out over 21 scenes on a of “Danny” and “Sandy” continues to grand scale of precision dancing, dramatic music, colorful costumes and be seen in movie theaters and on tele - state-of-the-art staging and lighting. visions today. CATS will pounce onto the Doo Wop Rocks starring Donny Most will ignite the stage on April 30 Hershey Theatre stage for five at 8 p.m. Donny Most (Ralph Malph from “Happy Days”) will host and performances July 30 through August perform, along with several popular groups from the Doo Wop era. Acts 1. The only production in North confirmed to appear include: The Jive America sanctioned by Andrew Five (My True Story), Barbara Harris Lloyd Webber, this is the CATS and The Toys (Lover’s Concerto), The credited with the British invasion Legendary Paragons, George Galfo’s of Broadway. The national tour Mystics, Cathy Jean and The Room - recently celebrated its 27th anniver - mates, Johnny and Joe, and 12-year- sary season, holding its place as the old singing sensation Kayla Starr. In longest continuously touring addition to attending the performance, Broadway musical in history. a meet and greet package is available. Based on T.S. Eliot’s “Old Possum’s Book of Practical Cats,” CATS Contact the Hershey Theatre Box won seven 1983 Tony Awards including Best Musical, Best Book of a Office at 717.534.3405 or visit Musical, Best Lighting and Best Costumes. On June 19, 1997, it became HersheyTheatre.com for more the longest running musical on Broadway. It ended an 18-year run on information. September 10, 2000 with 7,485 performances.
For tickets, call the Hershey Theatre Box Office at 717.534.3405 8 or visit HersheyTheatre.com Spring 2010 i iSSue 10
Hershey Theatre Enters the Age of Ticke tless Events any organizations strive to save time Ticketmaster’s paperless ticket deliv - and money whenever possible. ery system has enabled more than one mil - MCertainly the entertainment indus - lion fans to purchase tickets and attend live try’s new “ticketless” concerts do just that, but the events – without a paper ticket. 2009 larger reason is to undermine scalpers. Ticket marked the first 100% paperless arena tour, scalpers buy tickets to an event and resell them the North American leg of Miley Cyrus’s for more than they paid for them. Instead of sell-out Wonder World tour. Artists and fans buying tickets, scalpers buy them in large venues are using paperless ticketing in an chunks and resell the tickets in secondary mar - effort to ensure that fans can purchase tick - kets. As a consequence, these tickets are priced ets at the price initially set for the event. at hundreds of dollars above face value, keeping The downside of paperless ticketing is many fans out of seats. In an effort to combat that they are not transferable, and the per - ticket scalpers, there is a move to use a new tick - son who buys the tickets must be the per - etless system. concert. This tour included only theaters and son who comes to the show. The credit card How does it work? Instead of receiving intimate venues, fulfilling the band’s desire to get used to purchase the tickets and a photo ID tickets in advance of the event, the credit card closer to their loyal fans. The fans moved quickly that matches that credit card must be shown to used to make the purchase serves as the ticket. when tickets went on sale – 621 tickets were sold enter the event. All the customer needs to attend the show is the within the first 15 minutes! If you have any questions about future credit card used to purchase the ticket and a valid Trans-Siberian Orchestra wanted the tickets Hershey Theatre paperless ticketing events, government-issued ID. to go directly to their fans, keeping the tickets out please call the Box Office at 717.534.3405 or Hershey Theatre introduced this system at of the hands of ticket scalpers. As a result, the visit Ticketmaster.com/paperless. the April 3 evening Trans-Siberian Orchestra show became a paperless ticket event. Free lecture Encore! Summer Youth Workshops on historic Aeolian-Skinner organ at Hershey Theatre Sunday, June 20 at 2 p.m. at Hershey Theatre n 1933, Hershey Theatre was dedicated as For students grades 3-6 part of the town’s new Community Center. Wednesday, July 21 from 9 a.m. to noon IFrom floor to ceiling it was a magnificent “Masked Parade” theater for the community, presenting a broad range of entertainment. Students will explore the origin and tradition As was expected of such a grand perform - of drama masks and use their unique personali - ance hall, Milton ties to create a mask of their own. The day will Hershey wanted culminate with a parade to display students’ in - an organ that dividual creations. would match the For students grades 3-6 Theatre’s elegant Wednesday, July 21 from 1 to 4 p.m. design. After “Can’t I Mime?” consulting with There’s no business like show business this several fine musi - Students will practice communicating without summer at Hershey Theatre, where students cians, his selec - will take to the stage in a variety of theater- talking and then present a “silent” show for their tion was a four-manual, 78-rank themed camps. families during this introduction to pantomime Aeolian-Skinner concert organ. The organ’s Half-day workshops are $25; full-day and non-verbal communication. 4,715 pipes and 25 bells were concealed behind workshops are $50 and include snacks and the French doors of the front balconies facing drinks. Full-day students should bring a packed For students grades 9-12 Thursday, July 22 from 10 a.m. to 4 p.m. either side of the stage. lunch. For more information or to register, This historic organ is still part of Hershey “Sing Me a Story” please call 717.533.6299. Theatre today and is enjoyed at various per - Designed for the serious musical theater student, formances throughout the year. For students grades 7-12 this workshop combines voice coaching, dra - Many guests have inquired about the Monday, July 19 from 10 a.m. to 4 p.m. matic performance reviews and audition tips organ, its origins and workings. Dan Umholtz, “Cast of Characters” from theater professionals. Students will provide the Theatre’s youngest organist, is offering a free Aspiring young actors will learn the skill of char - musical pieces of their choice prior to the lecture on Sunday, June 20 at 2 p.m. where acter creation and development in this unique workshop. guests can learn more about this fabulous organ. camp. Students will challenge their imaginations Umholtz will speak about the history of pipe as they create a character using only a nameless organs, as well as specific information about the photograph. Families are invited to enjoy the Theatre’s organ. He will also offer demonstra - results at an end-of-day performance. tions and finish with a 30-minute concert. Umholtz, age 19, began his musical train - For students grades 3-6 ing at the age of 5 when he began to study the Tuesday, July 20 from 10 a.m. to 4 p.m. piano. “I always had a strong interest in per - “Green with Envy” forming on the organ, and was curious about Open a mixed bag full of bottles, cartons, paper the ‘behind the scenes’ workings of an organ,” and plastic and what do you have? Costumes, said Umholtz. “So I began organ lessons with props and set materials for your very own play! my father at age 10.” Students will use only recyclable products to A student at Harrisburg Area Community “go green” in this fun new camp. College, Umholtz is also an intern with the Hershey Theatre Education Department. 9 TH ELEGACY MSHersheyFoundation.org Hershey Theatre Classic Films Focus on 1 968 n combination with The Hershey Story’s special exhibit “1968 in America,” Hershey Theatre’s Classic Film Series features a special summer edition. IHollywood filmmakers were fascinated with this period in history and continued to examine its riveting themes long after it ended. The following films ershey Theatre is pleased offer a penetrating look at America during the conflicted era of protest and peace, to extend early access to love and war. Tickets are $7 for the film or $10 including admission to “1968 in Hthe Theatre’s Mezzanine America” at The Hershey Story. Lobby before every Broadway Series Show to all members of Sunday, July 25 at 2 p.m. the Guild. Guess Who's Coming to Dinner? “Members and their guests will Starring Spencer Tracy, Katharine Hepburn, Sidney have access to the Mezzanine Lobby, Poitier, Katharine Houghton and Isabel Sanford, this the cloakroom and restrooms one hour was labeled a contemporary love story in 1968. A lib - before show time, which is about 30 minutes before the gen - eral San Francisco couple are challenged when their eral audience,” said Barbara Latz, membership specialist. “A daughter brings home a fiancé after a whirlwind ro - cash bar will also be available.” mance. The young man appears to be an ideal choice - “This is a terrific benefit of he's a handsome, well-dressed and highly respected being a part of the Guild,” Latz doctor with impeccable manners - and he is black. said. “Members can enter the Rated PG. Theatre before the general public, which allows them to hang their coat and enjoy a beverage before Sunday, August 15 at 2 p.m. others arrive.” Easy Rider Other Guild benefits in - In this iconic 60's film, Peter Fonda and clude a special reception, presale Dennis Hopper star as two counterculture offers, reserved parking and bikers traveling from Los Angeles to New much more. All levels are tax- Orleans in search of America. Rated R. deductible and last for one year - so join today! To learn more, please visit HersheyTheatre.com or call 717.520.5581. "Celebrating People in Action" The Foundation Salutes its Volunteers
uring National Volunteer Week, Foundation. “It’s also about inspiring, recogniz - years. “Our volunteer program is perfect for those April 18 -24, The M.S. Hershey ing and encouraging people to seek imaginative with a love of learning and giving back to their DFoundation will join other non-prof - ways to engage in their communities — to put community,” said DiNunzio. “Volunteers are a its around the country to gratefully acknowl - themselves at the center of social change.” vital asset to our team.” edge more than 600 individuals who volunteer This year, the Foundation partnered with at Hershey Gardens, Hershey Theatre, The HandsOn Network and Disney Parks for a new Hershey Story and Hershey Community initiative that has taken the volunteer world by Archives. storm, entitled Give A Day. Get A Disney Day . This year’s theme, Celebrating People in Started in January 2010, the goal is to inspire one Action, presents an opportunity for individuals, million people to volunteer this year. As of Feb - families, non-profit organizations and govern - ruary 15, over 600,000 volunteers have served na - ment entities alike to celebrate ordinary people tionally. While this first-of-its-kind program is a who accomplish extraordinary things through celebration of the spirit and power of volun - service. National Volunteer Week embodies the teerism, its impact is being felt across the nation energy and power volunteers evoke on a daily and here in Hershey. “There have been 180 in - basis as they lead by example-not only en - quiries due to this program, and we have sched - cour aging the people they help, but motivating uled 83 new volunteers,” said DiNunzio. others to serve as well. According to Lois Miklas, public programs specialist at The Hershey Story, several new volunteers stepped forward to help with a special valentine workshop. “They really enjoyed themselves,” said Miklas. “They even said that getting a Disney ticket was just an extra bonus!” A second-time volunteer group “Students Today, Leaders Forever” brought college students to Hershey Gardens as they volunteered across America. “There were 42 students, as well as our usual volunteers. They cut back roses, which saved the staff about Interested in volunteering with two weeks of work,” said Jamie Shiffer, The M.S. Hershey Foundation? “This week honors those who dedicate manager of horticulture and grounds. “We Please call 717.508.5958 or themselves to taking action and bettering their couldn’t thank them enough.” communities,” said Debbie DiNunzio, volun - The M.S. Hershey Foundation has seen a email [email protected] teer coordinator for The M.S. Hershey steady increase in volunteerism over the past few
10 Spring 2010 i iSSue 10 The Archives Explores Hershey’s First National Advertising Campaign: The Great American Chocolate Bar
hile it is well-known that In addition to the Hershey’s Milk Hershey Chocolate didn’t Chocolate bar campaign, Hershey asked Wlaunch its first national con - Ogilvy & Mather to develop campaigns sumer advertising campaign until 1970, for Reese’s Peanut Butter Cups and Her - the story of the campaign’s develop - shey’s Instant, a chocolate milk mix. ment and the people behind it is less Fuess also came up with the Reese’s familiar. The Hershey Community campaign slogan: “Two Great Tastes that Archives recently added another im - Taste Great Together.” portant piece of the story when an oral Unlike Hershey’s Milk Chocolate, history interview was conducted with Reese’s Peanut Butter Cups were not Billings Fuess, the man who created well-known outside of the mid-Atlantic two of Hershey’s most successful adver - region. “Fuess said that at the time peo - tising slogans. ple did not find the combination of “For over 100 years, people have peanut butter and chocolate instantly ap - been enjoying Hershey’s Milk Choco - pealing,” said Whitenack. The advertis - late,” said Pam Whitenack, director of ing campaign therefore focused on the Hershey Community Archives. selling consumers on the flavor combina - “Since its introduction in 1900, it has tion. In his interview, Fuess related how been the leading milk chocolate bar in the campaign concept was developed: the United States. This remarkable ac - complishment was achieved in spite of The big hurdle was to get people to think the fact that, unlike other confectionery about how good tasting this combination companies, Hershey did not market its was. products directly to the consumer with So we developed an idea about how do we national media campaigns.” get people to understand these two things Prior to 1970, Hershey promoted taste good together. So I went to work on its products through in-store point-of-purchase ket research and planning the company’s advertis - a song and it was “You get two great tastes displays, window displays and promotions to the ing strategy. in one candy bar; Reese’s Peanut Butter wholesale and trade customer. However, the In 1968, with market research in hand, Her - Cup.” And then we developed a little vi - confectionery industry was changing in the shey was ready to invest in media advertising. gnette that started off with a boy, a young 1960s. “During this time, other confectionery The company turned to Ogilvy & Mather, a high school kid, running up stairs, and he companies such as M&M/Mars began escalat - well-known New York advertising agency, whose was eating a chocolate bar. Another boy was ing its marketing and advertising efforts, result - creative team developed a number of concepts to rushing downstairs, and don’t ask me, there ing in increased sales,” Whitenack said. pitch to their new client. Billings Fuess, Ogilvy was a little suspension of disbelief here, ‘cause “Hershey was beginning to lose market share & Mather’s creative director, was inspired by his the other guy was spooning out peanut but - and needed to adapt its advertising strategy in love of Hershey’s Milk Chocolate, believing that ter and they bump into each other and they order to ensure its continuing success.” it was superior to European milk chocolate: get up and they look and “Hey, you got Men with marketing expertise including chocolate in my peanut butter.” “Hey, you got peanut butter in my chocolate John Rawley, Jack Dowd, Gary McQuaid and I had the idea for “The Great American bar.” Bill Suhring were hired during the 1960s to de - Chocolate Bar” because I knew there was a lot And they both–he licked the spoon and the velop Hershey’s first marketing department. of wonderful history behind Hershey. I also other guy ate the bar “Hey, that tastes pretty The new department began by conducting mar - liked Hershey bars and they were a heck of a good.” lot better than their competi - And that’s what we did for the first intro - tion from Switzerland. And I ductory period and it seemed to get people wanted to give them a dig and interested in trying the taste. say the great AMERICAN chocolate bar.
Along with the slogan, Fuess also developed the con - cept for the first television commercials. He wanted the commercials to express the per - sonal relationships nurtured by “The advertising concepts for both the shared enjoyment of Her - Hershey’s Milk Chocolate and Reese’s Peanut shey’s Milk Chocolate. His Butter Cups were so successful that Hershey strategy was to “build upon the continued to build marketing campaigns based marvelous reminisces of people on these approaches for the next three decades,” and what the Hershey bar means Whitenack said. to most people and the fact that it’s American and it tastes so good and there’s something wondrous about a little child eating it and Learn more little-known facts sharing it with his parents…. [T]he idea of a father with his about Hershey advertising in 1968 at son on his shoulders and the son The Hershey Story’s newest exhibit: tears open the Hershey bar, eats “1968 in America,” opening June 16. some and gives some to his father as he’s walking down the street.” Read more on page 1.
The "storyboard" used by Ogilvy & Mather for Hershey's first commercial for Reese's Peanut Butter Cups, which featured a collision of peanut butter and chocolate 11 save the date! Cultural Expressions 63 West Chocolate Avenue Hershey, PA 17033 | 717.298.2200 celebrating MSHersheyFoundation.org The M.S. Hershey Foundation’s 75th Anniversary The M.S. Hershey Foundation is a 501(c )(3) non-profit educational and cultural organization. Benefitting the Gateway to Education Fund This newsletter is made possible in part through a general operating support grant from the Pennsylvania Historical and Museum Commission. Saturday, October 2 at 6 p.m. B e our guest at the Foundation’s 75th The M.S. Hershey Foundation Board of Managers anniversary celebration! This year’s Raymond L. Gover, President and Chairman Cultural Expressions event, a progressive Retired President and Publisher, The Patriot-News dinner party, will take guests to some of Hershey’s James M. Mead legacy landmarks. Retired CEO, Capital BlueCross First, embark on the historic Hershey Trolley for a narrated tour through Hershey Gardens, then enjoy Velma Redmond, Esq. Vice President, Pennsylvania American Water Company beverages and hors d’ oeuvres at Mr. Hershey’s home, High Point Mansion. An elegant dinner awaits you at your next stop, The Hershey Story, where you’ll enjoy Robert Reese, Esq. musical entertainment as you dine in the Grand Lobby. Chairman and President, Reese Trusts Your final destination is Milton Hershey’s Show Palace, Hershey Theatre. This majestic LeRoy S. Zimmerman, Esq. place is perfect to enjoy decadent desserts as you listen to live music. Senior Counsel, Eckert Seamans Mark your calendars now - you won’t want to miss this inaugural event! Only 120 tickets will be available. Members, look for your invitation in the mail in early September. Don Papson Executive Director, The M.S. Hershey Foundation
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15 East Caracas Avenue Hershey, PA 17033 Free admission Free admission to the Museum Member-only access to Mezzanine 717.534.3405 Discounts on Gift Shop items Experience Lobby before Broadway Shows HersheyTheatre.com Discounts at Museum Shop Your name in house program Invitations to member receptions and Cafe Zooka Email notification of select 63 West Chocolate Avenue Discounts on select family Vouchers to Chocolate Lab pre-sale offers Hershey, PA 17033 programs 717.533.1777 Invitations to previews and HersheyArchives.org member receptions
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Hershey Community Archives Relocates to The Hershey Story New location offers improved community visibility and access
or 25 years, the Hershey Community conducting oral history interviews with employ - Archives has collected, preserved and made ees and community residents, offering presenta - Favailable the materials of Milton Hershey tions and educational programming, and and his legacies. The Archives, which has over The entire Archives collection was moved representing the entities at public speaking 5,400,000 pieces in its collection, has recently to The Hershey Story’s state-of-the-art collec - events. moved from the first level of the Hershey Con - tion storage room on the lower level. A reading solidated School to The Hershey Story, The room, complete with a specialized historical li - Museum on Chocolate Avenue. brary and access to collection databases, is also “The Hershey Story and Hershey Com - located on the lower level. munity Archives share a commitment to protect The Archives will continue its community and provide access to the materials that docu - outreach through public programs, exhibits and ment the many stories of Hershey,” said Pam articles in local publications, as well as acquire Whitenack, director of the Archives. “Being lo - and preserve the records of community organi - cated in the same building will enhance our zations and businesses. The Archives serves the synergy and make it easier for researchers to uti - community by providing access to historical lize our materials.” records that document Hershey’s rich history, Milton Hershey business card, ca1876-1880