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Chocolate Crossroads: the History of Chocolate and Cocoa Avenues

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Chocolate Crossroads: the History of Chocolate and Cocoa Avenues THE LEGACY NEWS from THE M.S. HERSHEY FOUNDATION I FALL/WINTER 2012 I ISSUE 15 Jack O’ Lanterns Museum Acquires Rare Antique Cocoa Tins and a ost antique collectors at an auction are contents of old packaging to prevent pest in - thrilled with the notion of acquiring festations.” Fully expecting to find old cocoa, Jolly Secret : Mrare pieces to help Seiber was surprised to in - Mark Your Calendars fill a gap in their treasured stead find gun powder. “We collection. The Hershey called Derry Township Police for These Family Events Story’s Collections Manager to properly dispose of it,” said Valerie Seiber is no exception. Seiber. “We went to a local auc - The museum also pur - tion knowing exactly the chased a five-pound, Her - pieces we’d love to add to the shey’s Progress Cocoa tin. “I museum’s permanent collec - was particularly interested in tion,” said Seiber. “We were this tin; it’s in wonderful con - successful in purchasing sev - dition,” Seiber said. “The label eral early Hershey’s Cocoa is intact and free of tears and tins.” major stains, which is quite “Tins of this age with nice remarkable since it is nearly paper labels are rare,” said col - 100 years old.” lections assistant Lauren In 1914, a five-pound tin of Hershey’s “Over time, tins corrode October 19-20, 26-27 from 6 to 8 p.m. Ciriac. “During the Great Progress Cocoa sold for $1.00 and the adhesive on the label If you’ve ever clumsily carved a pump - Depression era, the tins were reused for other decays,” said Seiber. “Both factors contribute to kin, you know what a messy challenge it purposes and the labels were damaged or torn the disintegration of the paper label. We were can be. off.” fortunate to find one in such good condition.” This year, get some tips from student “During World War II, citizens were encour - The tins are both housed in the museum’s chefs who do it with ease at this year’s aged to collect scrap metal that could be recycled collections storage facility to help prevent fur - Pumpkin Glow. Local culinary students for the war effort, which also contributed to the ther deterioration. “By stabilizing the environ - from Lebanon County Career and destruction of tins manufactured before 1945,” ment and maintaining a constant temperature Technical Center will be showing off noted Ciriac. and relative humidity, we are able to preserve their knife skills and creativity as they Two of the seven new acquisitions are half- the tins for future generations to enjoy,” said carve pumpkins during the event. pound Hershey’s Cocoa tins from the 1930s. One Seiber. Pumpkin Glow also features more than of the cans was heavy and contained an unknown “We also hope to place them on display in 150 jack o’ lanterns on display. Children material. “We thought perhaps it still contained the near future,” noted Seiber. are encouraged to come in costume and cocoa,” said Seiber. “We always remove the trick-or-treat throughout the Gardens. Chocolate Crossroads: The history of Chocolate and Cocoa Avenues This is the last in a series of four articles to appear in The Legacy. Each article highlights one of the four corners at Cocoa and Chocolate Avenues. Southwest Corner As Milton Hershey developed his vision of a model town, he often started small and then ex - panded his ideas as demand increased. He established a general store for Hershey in December 7-8, 14-15 from 4:30 to 6:30 p.m. 1907 in the Cocoa House, which was located on Hershey Inn and Hershey Store Company, 1916 the northeast corner of Chocolate and Cocoa What does Santa do in his garden? Hoe, Avenues. It quickly outgrew the available space, Milton Hershey liked to repurpose build - hoe, hoe - of course! so he made plans to build a larger facility across ings when the original tenant moved out. By The whole family can experience the the street on the southwest corner of Chocolate 1920, the Hershey Department Store had out - twinkling lights of the North Pole as they and Cocoa Avenues. grown its home and the business was moved meet Mrs. Claus, Santa and his elves. Kids Opening in 1910, the new facility was also a across the street to the Hershey Press Building. can discover the unique plants that Santa multi-function building. The first floor housed While the second floor’s boarding rooms grows in his garden, and then help the the new Hershey Store Company (soon named remained, the first floor was used in a variety of elves complete a few craft projects. Hershey Department Store) and the second ways. Hershey’s public school was bursting at Each child will receive a special secret floor housed the Hershey Inn, which offered the seams and two classrooms soon occupied gift from Santa that will signify a truly boarding rooms. Hershey Store Company part of the newly vacant space. The first floor “green” Christmas. quickly expanded and the building doubled in also housed an exercise studio, a photography For more information size the following year. studio and a weekly farmers market. The on these events, please see page 9. continued on back page TH ELEGACY MSHersheyFoundation.org The Hershey Story’s Special Exhibit Gallery Current Special Exhibit Coming Spring 2013 Beauty All Around: American Indian Art Sugar, Spice, Slugs, & Snails: Open through November 25 Childhood in Early America Baskets smaller than a dime, dazzling textiles Open January 18 through May 27 and intricately painted pottery – these are a few of the stunning objects featured in The Hershey Little girls playing with toy soldiers? Nonsense! Story’s newest special exhibit. Little boys sewing samplers? Ridiculous! “Although most of these objects had a practical or What it means to be a child and grow into an adult has changed ceremonial purpose, the sheer beauty instilled in them by drastically throughout history. The next special exhibit will feature their makers is amazing,” said exhibit curator Lois Miklas. items from the museum’s Pennsylvania German collection and explore The exhibit presents examples of regional excellence, including Califor - how society viewed childhood by examining children’s clothes, nia baskets, bark and wood carving from the Northwest Coast, quill and playthings and furnishings. beadwork from the Great Plains, stone carving and woven cornhusks from Visitors will delight in the Eastern Woodlands, and pottery, jewelry and textiles from the South - playing with vintage toys west. In addition, modern examples created by contemporary Indian artists and games of the 19th illustrate the continuation of the artistic traditions. century while discover - “Most of the objects are ing what role economics, from the American Indian education and gender Museum that was es - played in becoming an tablished by Milton adult. Hershey in 1933,” The exhibit will be free noted Miklas. with admission to the The exhibit is free Museum Experience. with admission to the Free for members of Museum Experience. The Hershey Story. Free for members of The Hershey Story. Toy sewing machine, circa late 19th century Pomo baskets from California Hershey Story Happenings Black Cat Alley Little Elves Workshop 10/20-21, 10/27-28 11/17-18, 11/23-25, 12/1-2, 12/8-9, 12/15-16, 12/22-23, 12/26-1/1 11 a.m. - 3 p.m. 11 a.m. - 3 p.m. Follow the black cat to Halloween fun! Kids, have some holiday fun as you journey through Design a special pin to light up the night the “Little Elves Workshop.” Try out some vintage using Hershey’s advertising art and then toys that the elves unpacked from their attic! en, choose a special Halloween-themed box to learn some cookie-making techniques as you use take it home. Pose for a picture against a chocolate clay, icing and ribbon to fashion a unique vintage backdrop and get a head start on trick-or-treating with some ornament to use as a gift or a keepsake. $5 per delicious Hershey treats. New this year - make a Halloween spider web, ornament, $2.50 for museum members. complete with spider! Costumes are encouraged for children ages 12 and under. $5 for all activities, $2.50 for museum members. Christkindlmarkt Holiday Market & Festival Saturday, December 1 from 10 a.m. - 5 p.m. and Book Signing and Discussion: “Chocolate as Medicine” Sunday, December 2 from 9 a.m. - 5 p.m. Sunday, November 4 from 1 - 2:30 p.m. German traditions, holiday treasures and Meet Philip Wilson, Professor of Medical unique shopping combine for two exciting days! Humanities at Penn State College of Medi - Enjoy traditional German food in Café Zooka, cine and Jeffrey Hurst, Principal Scientist at as well as festive entertainment. Special $6 e Hershey Company, as they discuss admission includes the Museum Experience. their newly released collaboration “Choco - Admission is free for members of e Hershey Story. late as Medicine: A Quest over the Cen - See page 5 for more information. turies.” e book describes the centuries-long quest to uncover choco - Rock Around the Clock on New Year’s Eve! late's potential health benefits. Wilson Monday, December 31 from 10 a.m. - 4 p.m. and Hurst trace the ancient beliefs that Join in a free celebration to welcome the New Year! At 11 a.m., chocolate could prevent heart ailments celebrate midnight in the Philippines, at 2 p.m. midnight in Russia and relieve snakebite to more recent bio - and at 4 p.m. midnight in Madagascar! At all three times, count down science experiments aimed at determin - to a Bubble Wrap Stomp and rock on with a Hershey’s product ing chocolate's effectiveness as a character.
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