Role of Social Media in Promoting Feministic Consciousness
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p- ISSN: 2708-2105 p- ISSN: 2709-9458 L-ISSN: 2708-2105 DOI: 10.31703/gmcr.2021(VI-I).20 | Vol. VI, No. I (Winter 2021) URL: http://dx.doi.org/10.31703/gmcr.2021(VI-I).20 | Pages: 264 – 273 Role of Social Media in Promoting Feministic Consciousness Muhammad Ahsan Bhatti * Chaudhary Husnain Yousaf † Aqsa Iram Shehzadi ‡ Headings Abstract: This study measures the role of social media in • Introduction promoting feministic consciousness among females of Multan. • Waves of Feminism Feminism and the awareness for the rights of women in Pakistan • Problem Statement have been shaping themselves for a long. The link between the • Significance of the campaigns of women and the state of Pakistan has undertaken many Study shifts from mutual accommodation and necessary philosophical • Objectives of the arguments out openly and dispute, which is followed by contribution Study and co-optation. It is a quantitative study in which the researcher will • Literature Review utilize survey methodology in order to gather information from the • Hypothesis participants regarding the role of social media in promoting • Methodology feministic consciousness. The study comprises 300 female participants • Results and Data who were inquired about usage pattern and consumption of social Analysis media and awareness of feminism. SPSS software was used for the • Result analysis. The result of this study shows that the feminist • Conclusion understanding has the least relationship with social media, and the • Reference females who are aware regarding feministic consciousness have better uplift in their social status. Key Words: Feminism, Social Media, Social Status Introduction Wollstonecraft (2016) urged to keep fighting According to her, an incredible progress had for equality in property, ownership and already been made around the globe in a suffrage. Women in the United Kingdom were gradual and variable manner by first wave able to get equal rights in voting in 1928. activists. Having knowledge of one’s own * Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Email: [email protected] † MPhil Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. ‡ Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Citation: Bhatti, M. A., Yousaf, C. H., & Shehzadi, A. I. (2021). Role of Social Media in Promoting Feministic Consciousness. Global Mass Communication Review, VI(I), 264-273. https://doi.org/10.31703/gmcr.2021(VI-I).20 Role of Social Media in Promoting Feministic Consciousness existence, feelings, insight, surroundings and with time and not associated with its being in a state of consciousness is called originators as the kind of organization that was awareness. It also includes the perception not regarded by the ones who introduced it. about the internal knowledge and concern to (Jagger, 1996) knowledge that men and women are equal in Sauder et al. (2012), in there study, showed all terms. There were formed many social and that social status is based on the kind of the religious reforms which were manipulated person and his value inside society or an arose to manifest themselves in order to organization and what respect and honor a contract against western education and culture person gets entirely basing upon his worth, th in the early decades of the 19 century. A rank, position or virtue discussion from Karl Marx of the position of people in society helped in awareness and Waves of Feminism social class discussion. Feminism is a Feminism can be divided into 3 waves from the vindication of rights of the women. year the 1830s till 1900. (Caroline, 2018) A th Singh (2004) stated that as the 20 century right women convention was held in 1848 in came, women were granted independence Seneca Falls, New York, as a result of the first because of the formation of organizations of wave of the feministic movement. The 19th women for fighting for their rights. Around amendment ensured the right of women to the 30s and 40s, a new story was built around vote for the first time as per the 19th the rights of women in society. A law was made amendment. The second wave of feminism for the recognition of rights that were basic in followed from 1966 to 1979, which lighted such matters as adoption, and thus, these basic feminism to a greater extent and developed a rights were granted. Since the movement of greater viewpoint by the consciousness among women started in India, such issues continued. the females regarding feminism. The third Similarly, Feministic awareness is taken as wave of feminism was continuing and initiated a terribly unfair treatment between two gender from the 1990s. The major components of groups, whereas Karl Marx spoke that the third-wave feminism are gender, body, middle class do not know its own history and sexuality and hetero-normativity. The part it played in the development of capitalism. upcoming wave would be called as the fourth An important difference is present between the wave since the second and third wave was not two classes. The western movement was able to get their objectives and goals were left formed by women, but the motion carried in unmet by Elle magazine. (Caroline, 2018) India was formed by men and later joined by women. At the end of the 19th century, this Feminism in Pakistan movement got flourished and joined by their The link between the campaigns of women wives, daughters and sisters and students who and the state of Pakistan has undertaken many were affected directly and went for campaigns shifts from mutual accommodation and for women education. (Shikha, 2005) It is necessary philosophical arguments out openly related to the progress of the women and dispute, which is followed by contribution movement that linking it to be modernized Vol. VI, No. I (Winter 2021) 265 Muhammad Ahsan Bhatti, Chaudhary Husnain Yousaf and Aqsa Iram Shehzadi and co-optation. Finally, it depends upon females who need solid equal value in their transformations in the innate of the country at ongoing lives. essential movements in history. Civil society consists of non-state actors, which resulted Objectives of the Study from particulate expressions of various • To inquire about the understanding of religions at different times exposed by the females regarding feminism after impulse following secular philosophy, as said absorbing it from social media. by Dr Rubina (2016). • To access how often females are exposed In regard to feminism, there is also started to feminism through social media a march to raise awareness. This march is coverage. termed as ‘Aurat March’. Women come on the • To evaluate the feministic help roads with their slogans and oppose toxic consciousness has provided females to masculinity and patriarchy. understand their legal rights. • To find the challenges females of Problem Statement Multan have faced in uplifting their The main concern is equal rights which are not status through feministic consciousness. given in remote areas of Pakistan and also in many developed areas of Pakistan. Wages are Literature Review discriminatory. The women also took Hemphill et al. (2014) investigated that CSCW feminism to get their unnecessary needs. It is has initiated to publish feminist studies. They important to throw light on these subjects. In also started such programs where host panel a country like Pakistan, it is necessary to aware specifically talk about issues of feminism people for various modern ongoing radical associated with gender in peer production. believes, which can create violent behaviors Workshops for the feminist approaches for among the people creating a disturbance. Both research on social media here built social feminism and its awareness move side by side computing based on the renewed interests in as they play a role together to create harmony gender. The workshop aimed to determine and establish its true meaning. ways to enhance research regarding social media and to improve such research by Significance of the Study increasing feminist approaches and give an Digital media has played an unparalleled role opportunity for the scholars to see their in making society familiar to its audience practices for their learning and seeking from through its outreach which is its main feature, one another. around the globe to all societies. This study Ranjan (2019) explained feminism, and he helps to determine the importance of digital gave his idea that feminism is going away from media towards its role for feministic awareness the basic idea of men and women. But, today, and culture. The activism related to feminism it has been totally changing and has come and its awareness and altering status of ladies is down scornfully from personal remarks to a social viewpoint that is curious for those deny everything said or done face to face. This 266 Global Mass Communication Review (GMCR) Role of Social Media in Promoting Feministic Consciousness concept of feminism will simply delay the the establishment of this world. Basically, known growth and slow in wished justice for feminism is an opposition of women against half of the human beings. patriarchy. Feminism arose from the misery of Paik (2018) said in his article that since the females; this is the main reason that created the political chaos of 1990, the learnt have mainly idea of feminism as a gender-based political focused on the demoted history of Dalit and public struggle. Feminism defines the societies in India. Furthermore, we find that struggle of females in the eyes of the writer. It these surveys also focused mainly on the male is making deep roots in our society. In the Dalit groups. Now at present, we have come to meantime, the progress of female history, know that they are also focusing on female feminist philosophy has not remained an Dalit as a course of their study.