Student Publications Media Kit

Western Kentucky University Fall 2020 Enrolled 18,183 Students Average age of 77% 23% 21 undergraduates In-State Out-of-State Average age of graduate students 27% from Warren or neighboring counties 32

Nearly $67,402 61% Female 3,000 average salary for faculty and staff full-time faculty 39% Male

Data obtained from the 2020 WKU Fact Book and the 2018-2019 AAUP Faculty Compensation Survey.

Student Contact us Publications Will Hoagland Zach McClain Advertising Adviser Advertising Manager WKU Student Publications is home to the College Heights 270-745-6285 270-745-6284 Herald, Talisman and Cherry Creative. We provide our [email protected] [email protected] audiences with engaging, informative content and offer a variety of ways to reach students, faculty, staff and alumni Sam Oldenburg Emma Spainhoward through advertising in print, online, out-of-home and special events. Cherry Creative Adviser Cherry Creative Director The Herald boasts a strong weekly readership both in 270-745-3055 270-745-6287 print and online and 17 Pacemaker Awards, the highest [email protected] [email protected] honor in collegiate journalism. As one of the most nationally honored student-run news organizations since Chuck Clark Ashlyn Crawford 1925, the Herald can help you connect with consumers Student Publications Director Art Director daily online at WKUHerald.com and weekly in print. 270-745-4206 270-745-6287 The Talisman publishes an eclectic mix of life and culture [email protected] [email protected] content on WKUTalisman.com, serving its loyal readers with event coverage, profile stories and in-depth features Billing Office showing life on the Hill and in Bowling Green. Started as 1906 College Heights Blvd. #11084 WKU’s yearbook in 1924, the Talisman has earned 20 Pacemaker Awards over its illustrious history. Bowling Green, KY 42101 Cherry Creative is a group of skilled storytellers who will 270-745-2653 help you connect with the WKU community by working with you to create sponsored content published in our General Advertising Questions specialty publications or through the Herald or Talisman. [email protected]

1 Online Advertising WKUHerald.com is the place to get seen by WKU The College Heights Herald is the go-to publication to know all the students, faculty, staff and alumni. Averaging happenings in and around WKU. Not only is the coverage from the more than 120,000 pageviews per month during Herald important, it’s relevant and interesting. As an advertiser your the academic year, the website is the perfect message will be well seen by our thousands of viewers and readers. way to connect to the campus community and beyond. The go-to source for need-to-know information, WKUHerald.com provides breaking WKUHERALD news, in-depth features and other unique content to an ideal audience for your business.

Positions & Dimensions Page curl: 960px wide by 250px high Slides in from top of the window as page loads

Banner: 728px wide by 90px high Positioned at the top or bottom of each page, or the middle of the homepage and section pages

Rectangle: 300px wide by 250px high Positioned in the siderail on each page or within the post on story pages

Skyscraper: 300px wide by 525px high Positioned in the siderail on each page

Marketplace Showcase your social media posts throughout our website in a customized widget placed in a highly visible area. Rates Monthly annual rate $100 Each position serves a rotating set of up to four ads with a new ad served each time a page Month-to-month rate is loaded. You can also purchase an exclusive $200 takeover of a position for a set time period.

1,000 impressions (CPM) 1 day takeover

Top banner $11 $50

In-post rectangle $9 $100

Skyscraper $10 $40

Sidebar rectangle $8 $30

Mid-page banner $9 $12

Bottom banner $6 $20

Page curl n/a $100

2 Email Newsletter More than 22,000 subscribers receive a daily email newsletter recapping and condensing the Herald’s top stories.

Standard Banner 728px wide by 90px high (responsive to screen size) Placed throughout the body of the email. Up to four available per email. One day 5-9 days 10 or more days $100/day $75/day $50/day

Presenting Sponsor 600px wide by 300px high (responsive to screen size) Placed at the top of the email. One available per email. One day 20 or more days $175/day $150/day

Finds of the Week Newsletter More than 22,000 subscribers receive an email each Sunday sharing discounts, specials and other messages from a variety of local businesses. Ads are 600px wide by 500px high, displayed responsively on mobile devices.

One week 5-9 weeks 10 or more weeks $75/week $50/weeks $40/week

Sponsored Social Media Posts Have the Herald share your promos on Twitter, Facebook or an Instagram story and grow your audience at $50 per post, or less if bundled.

3 posts 5 posts $135 - $45/each $200 - $40/each

10 posts 20 posts $350 - $35/each $600 - $30/each

3 Print Advertising P: $831.60 P: $412.63 P: $415.80 P: $203.94 The College Heights Herald is the No. 1 source of BC: $864.36 BC: $428.88 BC: $432.18 BC: $211.97 campus news and the best way to reach the WKU BL: $918.54 BL: $455.77 BL: $459.27 BL: $225.26

market. The print edition is published every Tuesday 10”w x 20”h 10”w x 9.92”h 4.92”w x 20”h 10”w x 4.88”h to the WKU community and handed directly to students by our distribution team. We can get your message out! For information on sponsored content, see page 8.

Full Half Half Quarter Horizontal Vertical Horizontal

Standard Advertisements P: $206.31 P: $99.39 P: $101.97 P: $67.98 BC: $214.44 BC: $103.31 BC: $105.98 BC: $70.66 Sizes & Pricing Deadlines BL: $227.88 BL: $109.78 BL: $112.63 BL: $75.09 P - Prepaid Sales 4.92”w x 9.92”h 10”w x 2.36”h 4.92”w x 4.88”h 4.92”w x 2.36”h BC - Billed Campus Tuesday, 4 p.m. BL - Billed Local Provided Artwork Color + $150.00 Thursday, noon

Quarter Eighth Eighth Sixteenth Vertical Horizontal Vertical Horizontal

Premium Advertisements News Sports Life Fun $500 $400 $400 $250

TUESDAY, APRIL 10, 2018 TUESDAY, MARCH 20, 2018 TUESDAY, APRIL 10, 2017 Fan with cancer reflects on lifetime of memories Opinion: How a sewage bill turned into a pension bill WESTERN KENTUCKY UNIVERSITY WESTERN KENTUCKY UNIVERSITY B1 LIFE B1 WESTERN KENTUCKY UNIVERSITY FUN A5 Advertise on our front page or other main section SPORTS • PAGE B1 OPINION • PAGE A4 SPORTS LIFE TUESDAY, APRIL 3, 2018 WESTERN KENTUCKY UNIVERSITY VOLUME 93, ISSUE 36 FUN PAGE fronts. This premium placement is an eighth-page, Football team Across 1234 5678 9 10 11 12 13 BY EMILY DELETTER 1 Fringe benefit 14 15 16 [email protected] dissmisses 5 Colorful fish CLASSIFIEDS 17 18 19 9 Military Quinton Baker Classifi ed Advertising Manager: Will Hoagland installations 20 21 22 undreds of people from [email protected] counties around Ken- 14 Doing business PENSION PROTEST 15 Low-lying area 23 24 25 tucky gathered in Frank- BY JEREMY CHISENHALL 16 Oranjestad’s Hfort on Monday to protest the 26 27 28 29 30 31 32 33 full-color, horizontal for section fronts and the photo recently passed Senate Bill [email protected] OR ALE island F S 151, a water sewage bill that Teachers gather in Frankfort over SB 151 17 Work garments 34 35 36 37 38 39 was amended last-minute to The Great Escape Records & Comics. 19 Eagle’s claw include the state’s pension re- Rising junior running back BUY - SELL - TRADE: Games, Records, Comics! Also, 20 Eyes 40 41 42 43 form plan. Quinton Baker has been removed Dvds, Toys, CDs, CCGs, RPGs, more. 2945 Scottsville Rd (near Greenwood Mall) (270)782-8092. Open 7 days since 21 Aura 44 45 46 47 Senate Bill 1 was original- from the WKU football team for 1987. 23 Serf ly designated as the pension violating team rules, the program 25 Go wrong 48 49 50 51 52 reform plan. The 291-page announced Saturday. 26 Winter warmer Senate Bill 151 is listed as “An “Due to consistent violation of team HELP WANTED 53 54 55 56 57 29 Shouted act relating to the local provi- rules, running back Quinton Baker page, or eighth vertical or horizontal black and Flexible part time maintenance job. Need light painting 34 Give in to gravity 58 59 60 61 62 63 64 sion of wastewater services,” is no longer a member of the WKU but the entirety of the bill is and lawn care, maintenance experience, dog kennel 37 Improve football program and was removed cleaning. Must like dogs. Can work around classes. Contact dedicated to the pension re- 39 Calendar span 65 66 67 from the team’s roster on Friday,” the 270-796-4085. form plan. The bill was passed 40 Transparent program said in a statement. 68 69 70 by Kentucky lawmakers late Baker was apart of an altercation at 42 Harem room Thursday evening and will the Pi Kappa Alpha fraternity house BG Hardwood Direct has openings for sales/customer 43 Tortellini topping 71 72 73 land on Gov. Matt Bevin’s desk at WKU last year, which resulted service positions. Flexible hours. Call Tony at 44 Food thickener to be signed or vetoed. 270-991-2140. Copyright ©2018 PuzzleJunction.com CHRIS KOHLEY • HERALD in a one-game suspension for him 45 Time being If Bevin signs Senate Bill at the beginning of his sophomore 47 Recipe amt. Down WKU running back Quinton Baker (3) rushes the ball past L.A. Tech’s Deldrick Canty (50) on Saturday, September 16, 2017 at L.T. Smith Stadium. 18 Water cannon 46 U.S.S.R. white for the fun page. Premium placement can 151, teachers hired after Jan. season. Tyler Obee and rising 48 Kind of sauce target successor 1, 2019, will not be placed Local business seeks qualifi ed individual for offi ce redshirt sophomore Xavier Lane manager position. Strong accounting background required. on the traditional pension 51 Consider 1 Somewhat, in 22 Encouraging word 49 Quick-witted were also involved, and both were Send resume to PO Box 1133 Bowling Green KY 42102. plan. Instead, they will re- 53 Twosome music 24 Mr. Turkey 50 French way suspended one game. Drew O’Bryan, 55 Spills 2 Geologic period 27 Writer Uris 52 Dreadful ceive “cash-balance retire- Cecil Stallings, Jahcour Pearson 58 Bouffe 3 Musical show 28 Back, in a way 54 Catchall category ment plans that would invest and Chris Johnson were also team retirement contributions Godfathers and Gangsters 63 Author Jong 4 Death tolls? 30 Soap ingredient 56 Nero’s instrument members involved in the incident. ©2018 PuzzleJunction.com from employees and the state Baker was charged with, and pleaded 1. In Goodfellas, Henry and Tommy pull off a robbery at what 65 Convex molding 5 Reproductive 31 “___ we forget...” 57 Video store and guarantee that the plans SILAS WALKER • HERALD airline? 66 Last Supper cells 32 Diner sign section guilty to, second-degree wanton (a) Air France (b) United (c) Alitalia wouldn’t lose money during a Senior Brenden Ward shows off his school spirit and support for WKU athletics with his handmade red towel outfi t. The hat, shirt, pants and cape took a year in total to make. Ward’s favorite sport to attend chalice 6 Oil source 33 Discontinue 58 Racer’s path endangerment and fourth-degree is basketball because “the players and coaches are close enough to hear me.” 2. What was the name of the social club in Donnie Brasco? also be requested on A2 or A3 at a 5% premium. stock market crash,” accord- (a) Palm Pavillion (b) King's Court (c) Rooster's Cove UP TO SPEED 68 Iranian language 7 Comrade in arms 34 Ella Fitzgerald 59 Sweat source assault under extreme emotional ing to WFPL. 3. Steve Buscemi plays what character in the film Reservoir distress. Dogs? 69 Fencing sword 8 “Steppenwolf” specialty 60 “What ___ is Current public school teach- Hilltoppers making strides in run game With Baker’s dismissal, only two of (a) Mr Orange (b) Mr White (c) Mr Pink 70 Data author 35 Pond organism new?” ers would lose the money they 4. Who does Michael Corleone marry in the 1972 film the players involved in the altercation The Godfather? 71 Admiral’s 9 Lampoon had put into KTRS, the Ken- WKU alumni 36 Equipment 61 Hit the bottle remain on the team. Four of them (a) Sophia (b) Apollonia (c) Emiliana command 10 Mideast hot spot 38 Alborg native 62 Stout relatives tucky Teachers’ Retirement BY ALEC JESSIE We push each other every day to get better. It’s 5. What passage of the Bible does Jules 'preach' to his victims in “ have left the program early, which Pulp Fiction? 72 Musical mark 11 Lollapalooza System. KTRS is the current SILAS WALKER • HERALD 41 Gallery display 64 “Thanks ___!” [email protected] not as much of a selfi sh thing. It’s more like when includes Obee, O’Bryan, Stallings start online (a) Ezekiel 25:17 (b) Exodus 20:15 (c) Judges 15:19 retirement policy for public Teachers and supporters gathered on Monday at the Kentucky State Capitol Building in Frankfort to protest a new pension bill SB 151. “Enough is enough!” and 6. In The Departed, Billy Costigan is killed by Italian mobsters 73 “Go ahead, I dare 12 Slender reed 43 Disney’s “___ 65 Wide of the mark school teachers, which in- “Vote them out!” they chanted. someone makes a play, go congratulate them. If and Baker. Chris Johnson completed from what city? you!” 13 ___ Quentin Pete” 67 “Is it soup ___?” his senior season in 2017. fashion empire (a) Boston (b) Worcestor (c) Providence cludes every public university 7. Who plays attorney David Kleinfeld in the movie Carlito's Way? WKU’s fi rst season under head in Kentucky except the Uni- 49 members of the Kentucky you’re pushing someone else, we’re all getting Baker was also arrested in April CAPE-ABLE (a) Sean Penn (b) Charlie Sheen (c) @GovMattBevin coach Mike Sanford was a turbulent 2016 prior to his freshman season 8. American Gangster, based on a true story, takes place during versity of Kentucky and the House and 22 members of better.” Pink Lily what war? one. The change in staff was made on charges that included operating Start of a new tradition (a) World War II (b) Vietnam (c) Korean University of Louisville. the Kentucky Senate voted not Running back Tonight 49 members of the worse by a loss of star power from a motor vehicle under the influence Soon after, Ward said he still had a Ward channels this love for WKU 9. At what club does Tony Montana party in the film Scarface? Protesters gathered in front Kentucky House and 22 to keep kicking the pension MARQUEZ TRIGG BY LAUREL DEPPEN BY LAUREL DEPPEN (a) The Midnight Club (b) El Morocco (c) The Babylon To solve the Sudoku puzzle, each row, column and To solve the Sudoku puzzle, each row, column and the Hilltoppers’ roster, and that was of alcohol or drugs and possession of lot of Red Towels, so he made pants in his spirit at athletic events. Ward of the capitol building chant- members of the Kentucky problem down the road ... any- [email protected] [email protected] 0. Sam Rothstein is based on a real life gangster in the film box must contain the numbers 1 to 9. box must contain the numbers 1 to 9. ing phrases, such as “120 Senate voted not to keep made even worse by the fact that the marijuana. and a shirt. met Aaliyah Hawkins, who he calls . Who is he? one who will receive a retire- (a) Frank Rosenthal (b) Joseph Bonanno (c) strong” and “united we stand, kicking the pension problem ment check in the years ahead Hilltoppers had the worst run game in senior quarterback Mike White held linemen to get our chemistry down.” Baker announced his intention to “I always like to do things,” Ward his game buddy, at a football game down the road ... anyone who divided we fall.” Many of the owes a deep debt of gratitude the nation. the burden of having to do it all on the Rising redshirt senior running back transfer from WKU Saturday before said. “It was something I was doing in 2017. Ever since then, the pair has Solution will receive a retirement check The Hilltoppers ranked dead offensive end, resulting in predictable D’Andre Ferby said that Sanford has Brendan Ward has made a name In just four years, WKU alumni Chris 19 28 5 71 public schools not closed for in the years ahead owes a deep to these 71 men & women who the program released its statement. whenever I was bored. I would just pick been attending games together. for himself at WKU. More commonly and Tori Gerbig started Pink Lily Bou- 1.a 6.c spring break this week were debt of gratitude to these 71 did the right thing.” last out of 130 teams in FBS in total play calling. made the ground game much more of “Attending WKU was an honor and up my towels and stitch them together, Hawkins described her game expe- known as the “Red Towel Guy,” Ward tique, an online fashion source that 2.b 7.a 43 closed to compensate for the men & women who did the Kentucky Attorney General rushing yards. They had only 791 for “Coming off last season, it wasn’t an emphasis in spring practice, and a privilege,” Baker said on Twitter and then it became a whole outfi t.” riences with Ward as “exciting.” 316 said he wants to promote spirit in WKU has surpassed $50 million in sales. 3.c 8.b absence of teachers who took right thing.” Andy Beshear disagreed with the season. WKU only averaged 60 what we wanted,” rising redshirt fi xes are being made throughout the Saturday. “I learned a lot about Originally from Memphis, Tennes- “You never know what he is going athletics. The Pink Lily Boutique offers a wide 4.b 9.c 27 4 off to rally in Frankfort. People 9:26PM • March 29, 2018 Bevin’s approval of the bill, rushing yards per game and 2 yards junior running back Marquez Trigg practices. myself as well as the game of football see, Ward is a broadcasting major. He to say,” Hawkins said. “He will make What makes Ward stand out from range of women’s and children’s cloth- 5.a 10.a also gathered at the capitol to and he appeared on the Cap- per carry. The Hilltoppers were also said. “We weren’t satisfi ed with what “Things we watched on fi lm from last and life. I’m walking away a better recalled fi nding WKU and growing to jokes about the players, coaches and other Hilltopper fans at sporting ing including athletic and swimwear, 3 5 4 protest on Friday. itol steps to speak to protest- the only team in the country without went on. But we defi nitely worked year that can easily be fi xed, they are athlete athlete and a better young love it. the fans. He chants all the cheers at events is his outfi t that he made com- formal attire and more. Co-owner Tori Marilyn Hoffman-Elrod is ers. SILAS WALKER • HERALD a single run of 20 yards or more last on it throughout the offseason. We being fi xed during the spring,” Ferby man. Looking forward to opening my “I can come here, I can learn, en- the game, even if the band, dancers pletely out of Red Towels. The outfi t described the Pink Lily style as ca- 2 6 97 136 a retired fi rst-grade teacher Hoffman-Elrod said. “Most “Today we’re seeing democ- Representative James Kay (D) speaks to the crowd of protestors in front of the year. watched fi lm, worked on alignments said. “It’s been a great improvement.” recruitment back up and for the next joy free games, get my education and or cheerleaders are not saying them. PREVIOUS SOLUTION features a variety of towels that Ward tering to women searching for trendy who taught at Garden Springs people don’t understand the racy,” Beshear said through capitol building in Frankfort on Monday. “Are you ready to fi ght?” Kay asked With no rushing attack to speak of, in practices and working with the still be a college student who learns Overall, he will make you laugh and the protestors. said he has collected since the begin- clothing that has a “bright, colorful 87 62 1 Elementary School in Lexing- importance of this bill. Ken- a megaphone. “You call this SEE SPRING FOOTBALL • PAGE B2 SEE QUINTON BAKER • PAGE B2 and makes mistakes,” Ward said. “All enjoy yourself.” ning of his academic career at WKU. and upbeat aesthetic.” ton for 32 years. Elrod said tucky is nothing without our governor disgusting? I call of this is in one place and I still have Ward said he takes great pride in He recalls having over 30 towels sit- Pink Lily has also expanded the 9 4 8 9 2 5 although she was retired, she public schools.” him one and done.” Assembly said they would join future of Kentucky education. people to support me. That’s the sense standing out at games. He said that if ting around his room and deciding to range of its products by adding a cus- still felt it was important to Bevin has previously been Beshear also told the crowd Beshear in the lawsuit. “It’s unfair because teach- I get from WKU. It’s very supporting. he didn’t want to stand out, he wouldn’t turn them into a cape. tom design department that offers 8 7 3 31 protest to “show solidarity a vocal supporter of the pen- he planned to sue if the bill Shelbyville senior Katie Vo- ers have been paying [into You can be crazy. You don’t have to wear the outfi t. Hawkins called him “I used to wear [the cape] around customers the option of adding mono- with other teachers”. sion overhaul. After the bill passed, reiterating a video gel said she was protesting KTRS] for years,” Vogel said. Hilltoppers get series win with comeback victory worry about being judged. You can be “the most dedicated fan out there.” campus a lot to see how people would 5326 7 9 75 6 3 “We want to get the word out was passed in both cham- statement he posted earlier. today to support her mother, you. That’s what I became when I fi rst take it in,” Ward said. Copyright ©2018 PuzzleJunction.com Copyright ©2018 PuzzleJunction.com about what’s happening here,” bers, Bevin tweeted, “Tonight The Kentucky Education BY CASEY MCCARTHY they were.” started wearing my outfi t.” a teacher, and to fi ght for the SEE PROTEST • PAGE A3 SEE RED TOWEL GUY • PAGE B2 SEE PINK LILY • PAGE B2 [email protected] The Hilltoppers continue to lead C-USA in doubles, triples, RBIs and on-base percentage. WKU pushed The WKU softball team clawed its its home run total to 28 on the year, Former wrestler Hillbilly Jim to enter WWE Hall of Fame WKU pride index ranks low Herald lawsuit back in court way back to win on Sunday against with bombs from freshman Jordan Texas-El Paso to secure a second Thomas and sophomore Paige BY DRAKE KIZER High School, Morris developed into an sional basketball in Europe before de- He said as he became more impres- straight Conference USA series win. Carter in the weekend series. Carter, All-State basketball player, and he re- ciding to pursue competitive weight- sive physically, friends would often BY SPENCER HARSH universities were scored on a fi ve-star BY EMILY DELETTER arguments made in their briefs. After [email protected] system. both sides present their arguments, On a cold weekend that saw the whose homer on Sunday helped ceived scholarship offers after gradu- lifting. Morris said in the process of joke that the he should become a pro- STUDENT PUBLICATIONs [email protected] WKU ranks second to last with two [email protected] the judge can make a case decision, Hilltoppers and Miners trading runs WKU retake the lead, is also second ating in 1971. Morris wound up playing getting stronger and training more fessional wrestler. Though he enjoyed stars, just ahead of Morehead State with and either the plaintiffs or defendants and leads, WKU (23-14, 7-5 C-USA) in C-USA in RBIs with 33 on the at fi ve different institutions during his rigorously, he found his way to WKU. watching wrestling as a kid, Morris was across from mmth/JRH Jim Morris, 65, has been known as 1 ½ stars. UK and U of L are ranked the have a chance to appeal the decision. pushed its way up what’s currently a season. collegiate career, and he said the diffi - “I’m forever grateful to WKU for not sold on making that fantasy a real- WKU ranks poorly in a list of Attorneys representing both the Hillbilly Jim for over 30 years, and his highest with nearly perfect scores, ac- Lawyers from the attorney general’s crowded conference standings. Carter said she never doubted culties he faced helped him determine affording me even though I never en- ity until he saw a promotion outside of Shyamrock LGBTQ-friendly univesities in Ken- Herald and WKU will appear in court upcoming induction into the WWE cording to the index. offi ce will also be present. “Anytime we can get a conference the team could come back to win his future career trajectory. rolled one semester,” Morris said. Kentucky on television. tucky, according to Campus Pride, a Friday, April 5, to present oral argu- Hall of Fame has given the former pro- Pam Johnson, a professor in the WKU sued the Herald February 2017 series win it’s huge for us,” head Sunday’s game. “I was really made more for indi- “They would let me come up to Smith “When cable TV came out, I start- , 2018 • 1 non-profi t organization that supports ments concerning the ongoing lawsuit coach Amy Tudor said in a press “I had faith in our team putting fessional wrestler a chance to refl ect 19 - 3 school of journalism and broadcasting in order to appeal an order from the vidual sports,” Morris said. “I loved Stadium and work out with so many ed watching Georgia Championship IL p LGBTQ-friendly communities at uni- between the university and the news- release. “When our backs were up runs,” Carter said. “We put up on a life that remained fruitful long af- the concept of team sports, but I soon great WKU athletes. All the coach- Wrestling,” Morris said. “It blew my LIQUORS .m who teaches media diversity courses, Kentucky attorney general, who ruled R versities and colleges. paper. ter his decision to retire. P said she is surprised WKU scored so that WKU had to turn over records of against the wall today I thought we 14 runs yesterday, so I didn’t really realized that you could do your very es loved me, and I even had the great mind because they had these wres- . Campus Pride investigated Transyl- Both the College Heights Herald and Morris was born in Scottsville and A low. sexual misconduct to the newspaper. really stepped up and performed think it was an issue.” best every day and you would still lose Gene Keady approach me one time tlers that looked like guys from the vania University, University of Ken- the University of Kentucky’s student after moving a few times, his family “Clearly I cannot condone a perfor- WKU held the position that they should well both offensively and in the The Hilltoppers took the first if your team got beat. I didn’t like that about helping some of his skinny and gym. Most of the wrestlers we used to tucky, Northern Kentucky University, newspaper, the Kentucky Kernel, are put down roots in Bowling Green just mance in which we are ranked six out not have to provide the Herald docu- circle. The crowd played a huge role game of the weekend 10-8 after WITTNEY HARDIN • HERALD part, and I felt like that just wasn’t the weak boys train.” see looked like big fat guys with their University of Louisville, Morehead named plaintiffs in the case. before he started high school. He has of seven,” Johnson said. ments related to employee sexual mis- in this victory for us today. I’ve never only a combined two runs through Sophomore pitcher Haylee Towers prepares to pitch during the Spring Fling tournament at the soft- right kind of payoff for me.” Standing over 6 feet 7 inches tall and shirts off, but these guys didn’t look State University, Spalding University Oral arguments are a chance for at- heard this place get that loud and the first three innings. With UTEP ball complex on March 2. Towers has played a wide variety of positions in her short time so far on kept his home base in Warren County After his time in college concluded weighing 320 pounds, Morris became and WKU, according to the index. The torneys to further explain in court the we certainly appreciate everyone the team. The Lady Toppers lost the game against Austin Peay 5-0. ever since. in the late ‘70s, Morris played profes- a successful weightlifter in his 20s. SEE • PAGE A3 SEE • PAGE A3 PRIDE INDEX LAWSUIT coming out and being as vocal as SEE • PAGE B2 During his days at Bowling Green SEE HILLBILLY JIM • PAGE B2 SOFTBALL Only $10.99 PROMO CODE: 243 PROMO CODE: 243 Order now Order now 750 ml $16.99 1.5 l $9.99 | 750 ml $6.99 187/cans $6.99 at donatos.com at donatos.com ICE CREAM SOCIAL or 10% OFF 10% OFF WITH WKU ID or with the Donatos app with the Donatos app WITH WKU ID WE ACCEPT BIG RED DOLLARS WE ACCEPT BIG RED DOLLARS BOWLING GREEN BOWLING GREEN 270-715-5111 wkuherald.com/apply • wkutalisman.com/jobs Tax and Delivery extra. Not Valid on any other offer or catering. 270-715-5111 WE DELIVER! EAT-IN, PICK-UP OR DELIVERY Mention offer when calling. SHOW AT TIME OF PURCHASE. Tax and Delivery extra. Not Valid on any other offer or catering. WE DELIVER! EAT-IN, PICK-UP OR DELIVERY 861 Fairview Ave. Bowling Green, KY Mention offer when calling. SHOW AT TIME OF PURCHASE. 861 Fairview Ave. Bowling Green, KY 750 ml $27.99 1/2 gal $15.99 wkustudentpubs.com/cherry

Inserts

The College Heights Herald must receive at least one copy of the insert Rate per thousand for review of acceptability before shipment. The maximum insert size is 12 inches by 10 inches; anything larger must be folded. Die-cut inserts must Single sheet $48 have at least one straight edge. Inserts should be shipped to the address below one week before insertion. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice. Shipments must be clearly Multi fold $80 labeled “For College Heights Herald, DATE OF INSERTION”

Courier Journal 20 plus pages $96 525 W Broadway Louisville, KY 40202 Maximum insert amount: 4,000

4 Kiosk Advertisements Fifteen highly visible kiosks throughout campus are passed by students, faculty, staff and visitors each day and serve as distribution points for the paper every week. The outdoor kiosks are the only outdoor advertising on campus outside of athletic facilities.

Ads can be printed and provided Print & Lamination $100 each by the client or printed by the Lamination Only $25 each Herald. All outdoor ads must be laminated against weather. Print Only (Indoor) $75 each

Dimensions Month Semester Outdoor: 23”w x 36”h One side on one kiosk $200 $500 Indoor: 24”w x 48”h One side on three kiosks $500 $1,250

Outdoor Kiosks

1 Gary Ransdell Hall, at 6 Colonnade Drive, transit stop between Wetherby Administration Building 2 Guthrie Tower, along and Terry Colonnade central walkway on north

edge 7 Old Fort, across from central clock 14 3 Downing Student Union, The Valley, between east entrance facing 8 Hilltopper Hall and Minton Hall 13 15 neighboring dorms 4 Centennial Mall, endcap 9 WKU Transit Stop, across 12 closest to Downing the street from Henry Student Union Hardin Cherry Hall

5 Parking Structure 1, near 10 WKU Transit Stop, near elevators on the main Environmental Sciences entrance and Technology Hall Indoor Kiosks

11 Jody Richards Hall, first 14 Garrett Food Court, 11 floor near computer lab bottom level entrance

12 Grise Hall, first floor 15 Snell Hall, first floor inside front entrance entryway near DaVinci’s

13 Fine Arts Center, first floor near elevator

Topper Extra Herald Business Directory Get in on all the action with Topper Extra, our A premium listing presents your information with a customized profile in-depth online coverage published ahead of page on the Herald’s website. Upload your own content — including each WKU football and basketball game. Your videos, photos, coupons, menus and more. You’ll get in front of our broad business can be the sole sponsor highlighted audience while also building your search engine optimization for Bowling on the Topper Extra section of the website with Green and WKU’s campus via our website. A premium listing can only be a package that includes sponsored tweets and purchased in conjunction with other digital or print advertising. exclusive Marketplace access. Contact your ad consultant for rates and additional details. Add-on only: $20/month

5 The Talisman is an online magazine dedicated to high-quality journalism, stunning photography and fun, quirky content that is relevant to the WKU community. WKUTalisman.com has a voice of its own. The site publishes fresh news, culture and lifestyle content daily. Loyal readers turn to the Talisman for event coverage, profile stories and in-depth features.

WKUTALISMAN

Email Newsletter At the start of every week, more than 16,000 subscribers receive a newsletter sharing a mix of the best stories from the previous week.

Standard Banner 728px wide by 90px high (responsive to screen) Placed throughout the body of the email. Two spaces available per week.

One week 5+ weeks $75/week $50/week

Presenting Sponsor 600px wide by 300px high (responsive to screen) Placed at the top of the email. One space available per week.

One week 5+ weeks $150/week $100/week

Sponsored Social Media Posts Have the Talisman share your message on Twitter, Facebook or an Instagram story and grow your audience starting at $50 per post.

3 posts $135 - $45/each Website Advertisements Each position serves a rotating set of up to four ads with a new ad served each time a page is loaded. You can also purchase an exclusive takeover 10 posts of a position for a set time period. $350 - $35/each 1,000 impressions (CPM) 1 week takeover 5 posts Top banner $200 - $40/each $11 $30 728px wide by 90px high

20 posts In-post rectangle $9 $50 $600 - $30/each 300px wide by 250px high

6 Cherry Creative

The Cherry Creative staff produces sponsored content pieces that are published through the Herald, Talisman or other specialty publications. A Cherry Creative writer, photographer or designer will work with you to create a piece on a topic agreed upon by your business. Special sections Each special section offers a specific theme that may be a perfect fit for your business. All special sections are printed in full color. HOUSING GUIDE Feb. 25, 2020 Sizes & Prices

$400 $300 $200

9.5”w x 10”h 9.5”w x 5”h 4.75”w x 5”h

Full Half Quarter Nov. 19, 2019

Fall Semester Fit Adulting Sponsored commitment Sept. 11 Oct. 15 Ad commitment Sept. 25 Oct. 29 Provided artwork due Sept. 28 Nov. 2 Publication date Oct. 6 Nov. 10

WKU Graduate Gallery The graduate gallery is a website to celebrate WKU’s graduating class each semester. Parents purchase gallery pages with a special message and photos from throughout their child’s life to congratulate them on their graduation, with client ads interspersed throughout the site. Check with your advertising consultant for current options and rates.

7 A2

SPONSORED CONTENT TUESDAY, APRIL 30, 2018 WESTERN KENTUCKY UNIVERSITY Last call to see Kentucky Museum exhibit

SPONSORED BY INFORMATION SYSTEMS DEPARTMENT A Culture Carried: Bosnians in Bowling Green

Story by Hayley Robb Cherry Creative

Large dark green trucks transported Senida Husić and her family from the United Nations safe zone in Potočari, Brent Björkman (left), director of the Kentucky Museum and Kentucky a village in the Srebrenica Folklife Program, and Denis Hodžić, a municipality in Bosnia, to the Bosnian-American graduate student next safest town of Tuzla in at WKU, collaborated closely to create an oral storytelling project 1993. and exhibition. The two began Husić could hear the working on the exhibit in 2015. “It is screams and gunfi so multifaceted. This exhibit is just a small glimpse of what it is like to be background. And just re as in they the a Bosnian American. Refugee is not were about to depart, Husić’s our full story,” Hodžić said. (Photos by grandfather was separated Hayley Watson • Cherry Creative) from the family. The Serbian forces said he had to be transported by a different vehicle. That was the last time the Husić family saw their grandfather. Dead bodies lined the side of the road as they traveled. histories with community Individuals captured by collaborators, which is a Serbian forces kneeled in central method folklorists open fi elds with their hands use. The Folklife Program around their backs. This conserves these stories by is what defi Denis Hodžić looks at a photo of placing them in special childhood until thened age Husić’s of 12 himself and his mother, Sadeta, collections for researchers, which is displayed along other when her family fi family members and Bosnian photos from his family at the in Bowling Green innally 1998. settled Kentucky Museum exhibit. Hodžić Americans to experience The war in Bosnia and and his mother fl years later. confl ict of the war ed but Bosnia were due not to able Herzegovina lasted from 1992 to bring many of their belongings to 1995. Over 8,000 men and “I want to create with them, said Hodžić. “What can to the ones you’ve already understanding for people children were you take with you when you have — cultural understanding to fl taken,” Wells said. “It really buried in mass graves.murdered and ee so quickly ... so she took her for people is what’s really pictures. Everything else material can interpret you can replace, but you can’t just expands on the concepts you’ve It’s estimated that Bowling important to me,” Björkman data in so many Green is home to more than replace your memories,” Hodžić said. opportunities it offers students already learned about and talked said. different ways,” Kessinger 6,000 Bosnians, according to CERTIFYINGthrough SUCCESS improved communication about. It gives you the chance to the Kentucky Museum and The second part of the Data exists everywhere in the said. “It’s not just a black and white Kentucky Folklife Program’s and widespread careers. apply those in real scenarios.” cate stands Kentucky Folklife Program. orld, from refrigerators to watches. type of thing.” mission is to “present” graduate career, it didn’t w “With the applied data analytics, Wells said the certifi Folklorists at WKU have its research back to the matter,” Hodžić said. “This The ability to decipher that data is Kessinger said her favorite part collected and shared personal Bowling Green community we’re trying to use a couple of our cate has been the out on resumes and turns into a collaborators it work with to is something that is really about the certifi stories from Kentucky members walk 8,372 steps to called “data analytics” and is a skill validate what is important to central to my heart.” life we moved around so data analytics courses along with great talking point, so much so that communities for over 100 commemorate each life lost that students can learn at WKU. real-world knowledge she has gained. them and to share it further much,” Husić said. “I didn’t SPONSOREDsome CONTENT of our elective courses so that she has even been asked about it in years. The Kentucky Folklife The exhibit opens up in the massacre. The exhibit The Information Systems “You can think of data as the new with the greater Bowling to a maroon wall holding have a proper home. I didn’t Program’s collaborative also features foodways uniting students have a better understanding interviews. Green community, Björkman the decorated slippers a have proper friends and then Department of the Gordon Ford oil,” Blankenship said. “If you have Bosnian Oral History the culture like ćevapi, a of how they might take data that’s in “When you go to graduate, said. Bosnian woman may wear in school to go to. It was just like a this data, then you can mine this data Project and exhibit, “A Bosnian College of Business offers courses Hodžić and Björkman’s her household, a complete smoked continuous state of chaos, and one area and relate it to another to you’re going to work for a business,” Culture Carried: Bosnians drink like ćejf thatsausage is shared and in data analytics that can contribute for information, for knowledge, and relationship was what spurred set used for ćejf, a form of then when I moved to Bowling make decisions,” Blankenship said. Blankenship said. “So anything that in Bowling Green,” have by the families. Traditional credits towards majors, minors cate. or an do things people hadn’t considered the creation of the project. coffee central to Bosnian Green; we got a home.” A common misconception about business is doing – having more been instrumental to sharing dress decorated with deep, PIZZA cate is that Hodžić got involved with the heritage, and a Srebrenica Although she doesn’t before.” the diverse stories of those applied data analytics certifi Kentucky Folklife Program vibrant colors and the tangible In 2012, Brad Niemeierthe datawas entering analytics his seniorDREAMS certifi knowledge about how to analyze the who now call Southcentral crochet fl intend to move back to her The 18-hour applied data analytics Students who can understand and and the Kentucky Museum ower honoring those praying devices used by the year at Purdue University.it only Majoring consists in hospitality of math classes. data and present it and communicate Kentucky “home.” who died in the Srebrenica birth country, she said she cate became available to WKU With Cassidy’s guidance and encouragement three dominant religions in certifi and tourism management with a certificate in decipher data have an enormous Massacre on July 11, 1995. never intends to turn her back Although math plays froma role his then-girlfriendin data and now wife, Katie, the results of that data is going to On Friday May 3rd, Bosnia are also represented. students in fall 2016. The sixentrepreneurship, required cate he had dreams to someday competitive edge ofin the the month” workplace, idea community members will on the country that made her analytics, there is moreNiemeier to it. set out to make his dream a reality. He make you more marketable than “I wouldn’t be the person I am today if it wasn’t forThe Bosnia. fi nal portion And of the I classes to obtain the startcertifi his own business. Blankenship said.to feature a new, have a chance to join the who she is today. Brandenburg seniorsaid his wife sharedOlivia a quote she found online someone that hasn’t been exposed to wouldn’t be the individual I am today without the experiences, as A walk-on defensive tackle for Purdue’s Falmouth seniorcreative Kaylinpizza each Wells WKU folklorists and Kentucky “I wouldn’t be the person involve statistics, spreadsheets and from Ellen Johnson Sirleaf, Liberia’s first female cate to her I am today if it wasn’t for football team, NiemeierKessinger often had his said football she expected cult graphs the month. that.” Museum staff for a fi painful as they are.” business data analytics. Students are president, that pushed himchose forward: to “If addyour the certifi Bosnia,” Husić said. “And I buddies over for pizza certifinights. Everyonecate pitchedto be “diffi In 2013, they signed the For more information about the event before the exhibit nal tribute comes dreams don’t scare you, they’re not big enough.” cate visit https:// wouldn’t be the individual I am also required to take twoin $5, electives,and Niemeier would create an array of marketing majorlease because for their she first knew Azzip it down. and complicated information”Niemeier started brainstormingbut how to make data analytics certifi cate.php. today without the experiences, which must be approvedpizzas forby everyone. the This tradition, combined was a skill employersPizza location value. in Evansville, Denis Hodžić, a Bosnian- his restaurant unique. The first way would be it has surprised her in being more the pair’s hometown. On Feb. 5,www.wku.edu/bdan/certifi American graduate student at as painful as they are.” College of Business andwith incorporatehis love of Chipotle’s fast, customizable “If you’re a business student, it’s in August of 2015. Björkman business-driven. the serving style: fast, fresh and personal. WKU, left Germany in 1999 Senida Husić The experiences of these serving style, gave Niemeier an idea for his own 2014, the first location opened its doors. For the and his Kentucky Folklife data in some form. Each customer is able to chooseliterally every aspect two classes that you add on with his mother and settled The fl individuals have aided in pizza restaurant. “It’s honestly a little bit more first three weeks, the restaurant was so popular Program and Department of ow of the exhibit Information Systems Department of their pizza from sauce to finishing toppings in Bowling Green. Hodžić’s stems from individual stories cultural understanding not With the encouragementcreative of Mike thanCassidy, I thought because you it ran out of dough every day. exhibit focuses on the young and watch as an Azzip team member makes it mother had fl of the survivors who later only to the Bowling Green Chair Ray Blankenship onecate of is his andexcitedentrepreneurship the professors, he “We very quickly found out that the idea and Bosnian professionals living in front of them. 1992. ed Bosnia in community but to WKU’s about the certifientered his idea into Purdue’s Burton D. Morgan the concept actually work,” Niemeier said. with one foot in each world. He then recruited friend and chef Bake Bowling Green campus. Business Model Competition. After several The chain expanded over the last four years to “The word ‘Bosnian’ Kollker to invent creative recipes and research is the word that describes Kate Horigan, an assistant | ADULTING rounds of competition, his idea won. He was open six locations across Indiana. The Bowling 04 the freshest ingredients for the soon-to-be American,” Hodžić said. “It’s professor in the folk studies awarded $20,000 to start a business. Green location, which opened in June of 2016, restaurant. Their dough recipe would only take Bosnian American. So, while department and collaborator was the first in another state. Quickly, the vague notion of “someday” two and a half minutes to bake, all of the meat my roots and my heritage in the Kentucky Museum’s became “now.” Evansville senior Olivia Howard has worked roasted in house and vegetable toppings as fresh comes from that country, I am Bosnian exhibit, said she has at the Bowling Green Azzip from the beginning graduate and undergraduate as possible. They also came up with their “pizza an American citizen. This is and has served as manager for about a year. my home.” students come to learn “For me, it kind of feels like a big family,” about ethnography, In an effort to share the Howard said. stories within the Bowling diversity and Islam utilizingcultural Since she is also from Evansville, Howard was Green community, Brent the exhibit. able to see Azzip grow from the beginning into Björkman, director of the “What I do is try to what it is now. She said that she is inspired by Kentucky Museum and understand how people use Niemeier’s ability to start and grow a business Kentucky Folklife Program, led traditional culture and how at such a young age. the creation of a collaborative people use narratives and the “It just kind of makes me feel like anything I oral history project and stories that they tell to recover want to do, I have the ability to do it,” Howard exhibition between the from violence and confl said. Kentucky Folklife Program, disaster,” Horigan said. ict “I and Niemeier said his advice for young Department of Folk Studies and have just been blown away by entrepreneurs is to not be afraid to start small— Anthropology, the Kentucky the strength of this community the first Azzip location was only 1,400 square Museum and the Bosnian and the warmth and got to feet with only one pizza oven, compared to their community in Bowling Green make some new friends and largest store now which is 2,500 square feet called “A Culture Carried: it’s just been a really really awarding and rich learning with two ovens. Niemeier said they knew that Bosnians in Bowling Green.” The construction and the experience.” first store wasn’t going to be the ultimate Azzip Beth and Mark Mittelberg visit the “A Culture Carried: Bosnians in Bowling Green” exhibit on Thursday April 25, 2019. The location, but it helped them test the concept in traditional arts programming couple recently moved to Bowling Green. “Our daughter is a professor at WKU and she said we should check out the The Kentucky Folklife Program’s Oral History Project a smart way. for this exhibit was made exhibit. We’re trying to fi nd places to go when we have visitors,” Beth Mittelberg said. will be one portion of the exhibit He also said it helped that making pizza possible by a National Endowment for the Arts grant. that continues, as well as the started out as a hobby — something he simply Folk Studies and Anthropology new traveling exhibit allowing loved. “Our mission at the colleagues taught Hodžić Kentucky Folklife Program settled in Bowling Green and the Kentucky Folklife Program “Pizza started as a hobby for me,” Niemeier along with a few of his is to document, present and transitions into the larger to educate communities all said. “I loved it and realized I was good at it, so I friends the deep listening “Bosnia is my birth home conserve traditional arts story of refugees in America over Kentucky. turned it into a business.” and interviewing processes but my true home is Bowling and cultural heritage of the carrying these two cultures. The Kentucky Folklife folklorists use, and they began Green,” Husić said. As for the future, Niemeier said he wants to commonwealth,” Björkman After the stories of three Program and Kentucky see Azzip grow into a strong regional brand meeting once a month to plan individual Bosnian refugees, Husić’s family settled in Museum will host the said. Bowling Green in 1998 when that continues to be active in each of its stores’ the fl ow of the exhibit. images of the Srebrenica Bosnian American Heritage The documentation is she was 12 years old. She communities. This would include continuing the “For me, it didn’t really Massacre fl Celebration May 3 from 6 to 8 performed by recording oral oat in, merging has spent the last 20 years in restaurant’s “We Give A’Zip” giveback initiatives, matter where in my life I was with current efforts happening p.m. celebrating the success Bowling Green, which is the in which individual stores hold benefit nights for –– high school, undergraduate, in Bowling Green like the Walk of the exhibit and thanking the Brad Niemeier developed single longest place she has the idea for Azzip Pizza charitable organizations. to Remember event, in which collaborators who helped on lived in her life. while he was a student at “We want to be a part of the community,” he the project with Bosnian food, Purdue University. There “My fi rst 12 years of my music and stories. are now seven locations, said. “We want to give back and support those including a Bowling Green who are supporting us all year long” restaurant that opened in 2016. Submitted Photo 33

Sponsored Content Let us tell your story. With unparalleled reach into the WKU community, we are the best avenue to get your story out. Sponsored content pieces will be similar in style to the editorial content in the publication but will be labeled as being sponsored by your business. The piece can be provided by you or produced by our creative staff. If our staff is producing the piece, you will be able to be involved throughout the process and proof the piece multiple times before publication. The standard rates for sponsored content are listed below. However, the sky is the limit when it comes to what the Cherry Creative staff can create for your business. Intensive, in-depth pieces will be priced on a case-by-case basis.

College Heights Herald Talisman Print, half-page - $500 Online, standard story - $350 Full color, approximately 500 words and one photograph Approximately 500 words and 1-3 photographs, shared once on social media. Print, full-page - $900 Full color, approximately 900 words and 1-3 photographs Online, video - $450 Approximately 2-3 minutes, posted online and shared once on Online, standard story - $350 social media. Video file provided for use elsewhere. Approximately 500 words and 1-3 photographs, shared once on social media. View of the Hill Online, video - $450 Print - $1,000 Approximately 2-3 minutes, posted online and shared once on One page, approximately 400-600 words and 1-2 social media. Video file provided for use elsewhere. photographs Special Sections Print, full-page - $500 Full page, approximately 400-600 words and 1-2 photographs

8 Bowling Green Dining Guide View of the Hill a table for Published each summer, View of the Hill is mailed to the VIEW OF THE homes of all incoming WKU freshmen and distributed during Y’ALL welcome back events at the beginning of the fall semester. The magazine highlights what a new student can expect at WKU, including clubs and organizations, university traditions and the local businesses Bowling Green offers. Distribution begins mid-summer. Check with your ad consultant for this 2020-2021 year’s deadlines and design specifications. HILL Sizes & Prices

Steamer Southern Seafood Kitchen is located in downtown Bowling Green

$875 $600 $350

A STUDENT GUIDE TO WESTERN KENTUCKY UNIVERSITY

Full Half Quarter

Big Red Coupon Book Dining Guide Introduce students to your business by pulling them in with Our “A Table for Y’all” dining guide is the comprehensive a coupon in the Big Red Coupon Book. As students descend source for restaurant options in Bowling Green. All on Bowling Green for the start of the school year, you’ll get in establishments serving food in Warren County are listed in front of both new and returning Hilltoppers. This publication the directory, but you’ll want to invest in an advertisement is distributed during the first few weeks of the fall semester. to stand out among the hundreds of options. Check with Check with your ad consultant for this year’s rates, deadlines your ad consultant for this year’s rates, deadlines and design and design specifications. specifications.

WKUApartments.com The premier local search for WKU students looking for housing close to campus, WKUApartments.com allows property managers and apartments to share their property listings. The user-friendly site allows potential renters to search by rooms, price or amenities as they seek out housing near campus.

Complexes, Property Managers Monthly Quarterly Annually $100/month $75/month $50/month

Single Unit House, duplex or sublease $30 - One month online and one print classified

WKU Housing Fair Our one-day housing fair provides students with a one-stop shop as they make housing decisions for the upcoming school year. Apartment complexes, property managers and service providers won’t want to miss this opportunity to connect with students focused on their housing needs. Details on the spring 2021 event will be announced after WKU announces the academic calendar for the spring semester.

9 Advertising Policies

• WKU Student Publications reserves • In consideration of the acceptance of • Ads exceeding 19” in depth will be the right to refuse an advertisement it such advertisements for publication, the considered a full page and will be billed deems objectionable for any reason. agency or advertiser assumes liability accordingly. • No paid advertisement is accompanied for any claim based upon the content or • If you have a question or if there is a by additional free notices or news subject matter of such advertisements, discrepancy with your statement, please stories. including, without limitation, claims contact the business office at 270-745- • Advertising having the appearance of or suits for libel, violations of rights 2653. news must be clearly labeled as “Paid of privacy, plagiarism and copyright • New advertising accounts will prepay Advertising” or “Sponsored Content.” infringement. until credit is established. The Herald or Talisman will determine if • All ad changes and cancellations must • Student Publications will extend credit the labeling meets standards for clarity. be made before the advertising deadline. to new accounts upon request under the • Student Publications will not Ads canceled after the deadline will be following conditions: publish advertising that encourages charged the amount of the ad’s space. The advertiser must have an irresponsible drinking and/or the illegal • Student Publications will not knowingly established history of satisfactory use of alcoholic beverages. accept any advertisement that is credit purchases, and the advertiser • All political, “closing” and “going out of defamatory, promotes academic must keep their account current. business” advertising must be prepaid. dishonesty, violates any federal, state or A credit application must be • Student Publications is not responsible local laws or encourages discrimination completed and will be evaluated for factual errors, quality of artwork against any individual or group on the based upon the credit sources listed or grammatical and/or typographical basis of race, sex, sexual orientation, by the advertiser. In most cases, errors in an ad submitted by the gender identity, color, creed, religion, the business office will notify the advertiser. national origin or disability. advertiser the status of the credit • It is the responsibility of the advertiser • Student Publications may make rate application within two weeks. to notify Student Publications of errors changes, with a 30-day notice. If so, you within five business days. may cancel agreement with no penalty. Sponsored posts policy – Student Publications will be • Promotions not listed in the rate card • The College Heights Herald and responsible for errors the first time may be offered. Talisman will each send out no more an ad we create is published. • All rates are non-commissionable, net than three sponsored posts per platform – Allowances will be made only for rates. per day. errors that materially affect the • Mastercard and Visa are accepted. • The client must fill out an insertion order value of the advertisement. • Advertising statements and tearsheets with the list of dates and times they – Non-compliance with this request are mailed at the first of each month. would like their message to be tweeted. leaves full responsibility with the • Accounts not paid within 60 days may • This information must be submitted to advertisers. be submitted for collection and will Student Publications two full business • All advertisements are accepted and be charged a minimum 10% penalty. days in advance. published upon the representation Accounts not paid after 90 days will be • Student Publications will not post that the agency or the advertiser is submitted for collection and assessed a sponsored tweets that encourage authorized to publish the entire contents late fee of up to 30%. irresponsible drinking and/or the illegal and subject matter there in. use of alcoholic beverages. (For example, “All-You-Can-Drink” advertisements.) Design Checklist Preferred Formats: Rejected Formats: Settings Deadline • Packaged Adobe • Microsoft Word • Correct dimensions of For College Heights Herald InDesign • Publisher selected advertisement publication, artwork must • Adobe Illustrator (.ai) • Powerpoint • Print: CMYK color mode be sent to your advertising • Adobe EPS (.eps) • Excel • Web: RGB color mode consultant or the art director • Pages • Print: 300 PPI resolution at herald.creative@wku. • Quark Express • Web: 72 PPI resolution edu by noon on Thursdays. Other Accepted Formats*: • All fonts outlined For other publications, see • PDF • All images embedded deadline charts for specific • JPEG dates. Artwork sent after • PNG (online only) *Size and setting must be correct for publication. We are not able to adjust deadline for print publications • GIF (online only) settings from these formats. is at risk for not running, and the client will still be charged. No designer? No problem. Our design staff can create your ad for no additional charge.

10 Contract Packages Contract packages offer a discounted rate Package 1 Package 3 Package 5 for all of our products when you commit to $1,000 - 5% discount $3,000 - 15% discount $8,000 - 25% discount advertising throughout the academic year. All and no additional contracts can include print, online, newsletters, Package 2 Package 4 sponsored content, special sections, kiosks, charges for color $2,000 - 10% discount $4,000 - 20% discount events and social media. View of the Hill is excluded from package rates, except for package 5. The WKU Housing Fair receives a 10% discount as part of package 5 and no discount with other packages.

Publication Calendar August 2020 September 2020 Fall 2020 S M T W T F S S M T W T F S 1 1 2 3 4 5 28 Herald print publication dates* 2 3 4 5 6 7 8 6 7 8 9 10 11 12 28 Special publications* 9 10 11 12 13 14 15 13 14 15 16 17 18 19 28 No classes 16 17 18 19 20 21 22 20 21 22 23 24 25 26 23 24 25 26 27 28 29 27 28 29 30 30 31 Special Publications October 2020 November 2020 Coupon Book: Sept. 16 S M T W T F S S M T W T F S Fit: Oct. 6 1 2 3 1 2 3 4 5 6 7 Adulting: Nov. 10 4 5 6 7 8 9 10 8 9 10 11 12 13 14 WKU Graduate Gallery: Dec. 3 11 12 13 14 15 16 17 15 16 17 18 19 20 21 18 19 20 21 22 23 24 22 23 24 25 26 27 28 25 26 27 28 29 30 31 29 30 University Schedule Classes begin: Aug. 24 Homecoming: Oct. 31 December 2020 Election day: Nov. 3 S M T W T F S Thanksgiving break: Nov. 23-27 1 2 3 4 5 Final exams: Dec. 7-11 6 7 8 9 10 11 12 In-person classes are slated to end 13 14 15 16 17 18 19 Nov. 20 with the last two weeks 20 21 22 23 24 25 26 of the semester held online. The 27 28 29 30 31 spring 2021 academic calendar has yet to be announced by WKU. *The Herald and special sections will be printed as long as classes are held in-person. If all classes move online, printing will cease for the remainder of the semester.