Student Publications Media Kit Western Kentucky University Fall 2020 Enrolled 18,183 Students Average age of 77% 23% 21 undergraduates In-State Out-of-State Average age of graduate students 27% from Warren or neighboring counties 32 Nearly $67,402 61% Female 3,000 average salary for faculty and staff full-time faculty 39% Male Data obtained from the 2020 WKU Fact Book and the 2018-2019 AAUP Faculty Compensation Survey. Student Contact us Publications Will Hoagland Zach McClain Advertising Adviser Advertising Manager WKU Student Publications is home to the College Heights 270-745-6285 270-745-6284 Herald, Talisman and Cherry Creative. We provide our [email protected] [email protected] audiences with engaging, informative content and offer a variety of ways to reach students, faculty, staff and alumni Sam Oldenburg Emma Spainhoward through advertising in print, online, out-of-home and special events. Cherry Creative Adviser Cherry Creative Director The Herald boasts a strong weekly readership both in 270-745-3055 270-745-6287 print and online and 17 Pacemaker Awards, the highest [email protected] [email protected] honor in collegiate journalism. As one of the most nationally honored student-run news organizations since Chuck Clark Ashlyn Crawford 1925, the Herald can help you connect with consumers Student Publications Director Art Director daily online at WKUHerald.com and weekly in print. 270-745-4206 270-745-6287 The Talisman publishes an eclectic mix of life and culture [email protected] [email protected] content on WKUTalisman.com, serving its loyal readers with event coverage, profile stories and in-depth features Billing Office showing life on the Hill and in Bowling Green. Started as 1906 College Heights Blvd. #11084 WKU’s yearbook in 1924, the Talisman has earned 20 Pacemaker Awards over its illustrious history. Bowling Green, KY 42101 Cherry Creative is a group of skilled storytellers who will 270-745-2653 help you connect with the WKU community by working with you to create sponsored content published in our General Advertising Questions specialty publications or through the Herald or Talisman. [email protected] 1 Online Advertising WKUHerald.com is the place to get seen by WKU The College Heights Herald is the go-to publication to know all the students, faculty, staff and alumni. Averaging happenings in and around WKU. Not only is the coverage from the more than 120,000 pageviews per month during Herald important, it’s relevant and interesting. As an advertiser your the academic year, the website is the perfect message will be well seen by our thousands of viewers and readers. way to connect to the campus community and beyond. The go-to source for need-to-know information, WKUHerald.com provides breaking WKUHERALD news, in-depth features and other unique content to an ideal audience for your business. Positions & Dimensions Page curl: 960px wide by 250px high Slides in from top of the window as page loads Banner: 728px wide by 90px high Positioned at the top or bottom of each page, or the middle of the homepage and section pages Rectangle: 300px wide by 250px high Positioned in the siderail on each page or within the post on story pages Skyscraper: 300px wide by 525px high Positioned in the siderail on each page Marketplace Showcase your social media posts throughout our website in a customized widget placed in a highly visible area. Rates Monthly annual rate $100 Each position serves a rotating set of up to four ads with a new ad served each time a page Month-to-month rate is loaded. You can also purchase an exclusive $200 takeover of a position for a set time period. 1,000 impressions (CPM) 1 day takeover Top banner $11 $50 In-post rectangle $9 $100 Skyscraper $10 $40 Sidebar rectangle $8 $30 Mid-page banner $9 $12 Bottom banner $6 $20 Page curl n/a $100 2 Email Newsletter More than 22,000 subscribers receive a daily email newsletter recapping and condensing the Herald’s top stories. Standard Banner 728px wide by 90px high (responsive to screen size) Placed throughout the body of the email. Up to four available per email. One day 5-9 days 10 or more days $100/day $75/day $50/day Presenting Sponsor 600px wide by 300px high (responsive to screen size) Placed at the top of the email. One available per email. One day 20 or more days $175/day $150/day Finds of the Week Newsletter More than 22,000 subscribers receive an email each Sunday sharing discounts, specials and other messages from a variety of local businesses. Ads are 600px wide by 500px high, displayed responsively on mobile devices. One week 5-9 weeks 10 or more weeks $75/week $50/weeks $40/week Sponsored Social Media Posts Have the Herald share your promos on Twitter, Facebook or an Instagram story and grow your audience at $50 per post, or less if bundled. 3 posts 5 posts $135 - $45/each $200 - $40/each 10 posts 20 posts $350 - $35/each $600 - $30/each 3 Print Advertising P: $831.60 P: $412.63 P: $415.80 P: $203.94 The College Heights Herald is the No. 1 source of BC: $864.36 BC: $428.88 BC: $432.18 BC: $211.97 campus news and the best way to reach the WKU BL: $918.54 BL: $455.77 BL: $459.27 BL: $225.26 market. The print edition is published every Tuesday 10”w x 20”h 10”w x 9.92”h 4.92”w x 20”h 10”w x 4.88”h to the WKU community and handed directly to students by our distribution team. We can get your message out! For information on sponsored content, see page 8. Full Half Half Quarter Horizontal Vertical Horizontal Standard Advertisements P: $206.31 P: $99.39 P: $101.97 P: $67.98 BC: $214.44 BC: $103.31 BC: $105.98 BC: $70.66 Sizes & Pricing Deadlines BL: $227.88 BL: $109.78 BL: $112.63 BL: $75.09 P - Prepaid Sales 4.92”w x 9.92”h 10”w x 2.36”h 4.92”w x 4.88”h 4.92”w x 2.36”h BC - Billed Campus Tuesday, 4 p.m. BL - Billed Local Provided Artwork Color + $150.00 Thursday, noon Quarter Eighth Eighth Sixteenth Vertical Horizontal Vertical Horizontal Premium Advertisements News Sports Life Fun $500 $400 $400 $250 TUESDAY, APRIL 10, 2018 TUESDAY, MARCH 20, 2018 TUESDAY, APRIL 10, 2017 Fan with cancer reflects on lifetime of memories Opinion: How a sewage bill turned into a pension bill WESTERN KENTUCKY UNIVERSITY WESTERN KENTUCKY UNIVERSITY B1 LIFE B1 WESTERN KENTUCKY UNIVERSITY FUN A5 Advertise on our front page or other main section SPORTS • PAGE B1 OPINION • PAGE A4 SPORTS LIFE TUESDAY, APRIL 3, 2018 WESTERN KENTUCKY UNIVERSITY VOLUME 93, ISSUE 36 FUN PAGE fronts. This premium placement is an eighth-page, Football team Across 1234 5678 9 10 11 12 13 BY EMILY DELETTER 1 Fringe benefit 14 15 16 [email protected] dissmisses 5 Colorful fish CLASSIFIEDS 17 18 19 9 Military Quinton Baker Classifi ed Advertising Manager: Will Hoagland installations 20 21 22 undreds of people from [email protected] counties around Ken- 14 Doing business PENSION PROTEST 15 Low-lying area 23 24 25 tucky gathered in Frank- BY JEREMY CHISENHALL 16 Oranjestad’s Hfort on Monday to protest the 26 27 28 29 30 31 32 33 full-color, horizontal for section fronts and the photo recently passed Senate Bill [email protected] OR ALE island F S 151, a water sewage bill that Teachers gather in Frankfort over SB 151 17 Work garments 34 35 36 37 38 39 was amended last-minute to The Great Escape Records & Comics. 19 Eagle’s claw include the state’s pension re- Rising junior running back BUY - SELL - TRADE: Games, Records, Comics! Also, 20 Eyes 40 41 42 43 form plan. Quinton Baker has been removed Dvds, Toys, CDs, CCGs, RPGs, more. 2945 Scottsville Rd (near Greenwood Mall) (270)782-8092. Open 7 days since 21 Aura 44 45 46 47 Senate Bill 1 was original- from the WKU football team for 1987. 23 Serf ly designated as the pension violating team rules, the program 25 Go wrong 48 49 50 51 52 reform plan. The 291-page announced Saturday. 26 Winter warmer Senate Bill 151 is listed as “An “Due to consistent violation of team HELP WANTED 53 54 55 56 57 29 Shouted act relating to the local provi- rules, running back Quinton Baker page, or eighth vertical or horizontal black and Flexible part time maintenance job. Need light painting 34 Give in to gravity 58 59 60 61 62 63 64 sion of wastewater services,” is no longer a member of the WKU but the entirety of the bill is and lawn care, maintenance experience, dog kennel 37 Improve football program and was removed cleaning. Must like dogs. Can work around classes. Contact dedicated to the pension re- 39 Calendar span 65 66 67 from the team’s roster on Friday,” the 270-796-4085. form plan. The bill was passed 40 Transparent program said in a statement. 68 69 70 by Kentucky lawmakers late Baker was apart of an altercation at 42 Harem room Thursday evening and will the Pi Kappa Alpha fraternity house BG Hardwood Direct has openings for sales/customer 43 Tortellini topping 71 72 73 land on Gov. Matt Bevin’s desk at WKU last year, which resulted service positions.