Locality Profile January 2011 Locality Name: North - West District:

The locality of North Warwickshire West lies in the north-west corner of the County, adjoining the conurbation. It comprises the wards of Water Orton, Hurley and Wood End, Curdsworth and Kingsbury and includes the County Council Electoral Divisions of Water Orton and Kingsbury. North Warwickshire-West is essentially rural in character and contains a scattering of small villages, hamlets and farms, with the exception of the larger settlement of Kingsbury and the Hams Hall Industrial Estate.

Population Households2 Locality Warwickshire Locality Warwickshire No. % No. % No. % No. % Total Population (Mid-2009)¹ 14,565 - 535,100 - Total Resident Households 5,705 - 210,898 - Male/Female Split¹ 50/50 - 49/51 - Average Household Size 2.52 - 2.37 - Total 0-15 year olds¹ 2,498 17.2% 97,800 18.3% Socially Rented Housing 682 12.0% 30,196 14.3% Total Working Age* 9,015 61.9% 323,900 60.5% Terraced Housing 1,016 17.8% 51,458 23.6% Population¹ Total 65+ Males, 60+ 3,052 21.0% 113,400 21.2% Households with no car/van 771 13.5% 40,130 19.0% Females*¹ Non-White British Population² 440 3.1% 36,553 7.2% Urban/Rural Population Split³ 25/75 - 68/32 - * 16-64 Males, 16-59 Females

Economy & Employment Low Income Households6 Locality Warwickshire Locality Warwickshire No. % No. % No. % No. % Job Seekers Allowance Total families claiming child 232 2.6% 8,822 2.6% 1,695 - 64,715 - claimants (Oct 2010)4 benefit (Aug 2008) All working age benefit Total families claiming child 945 10.5% 38,610 11.3% 1,300 76.7% 48,005 74.2% claimants (May 2010)4 tax credit (Aug 2008) Lone Parent families claiming - ESA & Incapacity Benefit4 360 4.0% 16,360 4.8% 380 - 15,150 - CTC (Aug 2008) Out of work families claiming - Lone Parent Benefit4 75 0.8% 4,170 1.2% 170 - 8,075 - CTC (Aug 2008) Pension Credit claimants4 575 18.8% 21,130 18.6% - Number of children affected 310 - 15,135 - Total children in 'poverty' Fuel Poverty (2003)5 274 4.8% 10,429 4.9% 285 8.7% 14,760 11.9% (2008)

Occupation2 Education & Skills Locality Warwickshire Locality Warwickshire No. % No. % No. % No. % Pupils achieving 5+ GCSE A*- Managers & Senior Officials 1,238 16.8% 41,567 16.7% 65 44.2% 3,228 56.9% C inc E&M (2010)7 Pupils with Special Professional Occupations 693 9.4% 29,669 11.9% 311 18.2% 14,269 20.8% Educational Need (2010)7 Associate Professional & Unauthorised Absence 870 11.8% 31,451 12.6% 3,789 0.2% 146,580 0.2% Technical Sessions (2010)7 Pupils receiving Free School Administrative & Secretarial 1,101 14.9% 31,672 12.7% 171 10.0% 7,508 10.9% Meals (2010)7 16-18 year olds NEET (Nov Skilled Trades Occupations 975 13.2% 29,962 12.0% 26 4.3% 921 3.9% 2010)8 Personal Services 16-74 year olds with no 445 6.0% 15,809 6.3% 3,315 31.2% 102,529 27.8% Occupations qualifications2 Level 2 or higher Sales & Customer Service 439 5.9% 16,409 6.6% 4,424 41.6% 176,502 47.8% qualifications2 Process, Plant & Machine Level 4 or higher 778 10.5% 22,056 8.8% 1,563 14.7% 76,412 20.7% Operatives qualifications2 Youth Service Membership Elementary Occupations 848 11.5% 31,035 12.4% 177 10.4% 0 0.0% (Nov 2010)9 Community Safety10 Residents' Perceptions11 Locality Warwickshire Locality Warwickshire No. Rate* No. Rate* % % Total Recorded Crime % of residents satisfied with 757 52.0 33,847 63.3 (2009/10) their neighbourhood as a 89.9% 82.9% Domestic Burglary (2009/10) 57 9.6 1,908 8.0 place to live (2008) Vehicle Crime (2009/10) 126 8.7 3,916 7.3 % of people who volunteer at 20.6% 26.0% Violent Crime (2009/10) 82 5.6 5,241 9.8 least once a month (2008) Criminal Damage (2009/10) 114 7.8 5,977 11.2 Anti-Social Behaviour Top three issues that Activities for Teenagers 683 46.9 25,640 47.9 Incidents (2009/10) residents feel need improving Public Transport in their local area (2008) Road and Pavement Repairs * All crime rates are calculated on a per 1,000 population basis except domestic burglary which is caluclated on a per 1,000 household basis.

Road Safety12 Health Locality Warwickshire Locality Warwickshire No. % No. % No. % No. % Total Road Injuries (2009) 79 - 1,566 - Limiting Long Term Illness2 2,303 16.1% 84,795 16.8% 2 Road Injury Rate (per 1,000 - 5.4 - 2.9 Not in Good Health 1,073 7.5% 41,117 8.1% population) Disability Living Allowance4 610 4.2% 23,120 4.3%

Socio-demographic classification*13 Socio-demographic classification* Households % Index Households % Index I Lower income workers in A Residents of isolated rural 407 6.8% 145 urban terraces in often 37 0.6% 14 communities diverse areas B Residents of small and mid- J Owner occupiers in older- sized towns with strong local 1,186 19.9% 175 style housing in ex-industrial 449 7.6% 96 roots areas K Residents with sufficient C Wealthy people in the most 68 1.1% 25 incomes in right-to-buy social 632 10.6% 162 sought after neighbourhoods houses D Successful professionals L Active elderly people living living in suburban or semi- 1,376 23.1% 152 in pleasant retirement 44 0.7% 15 rural homes locations E Middle income families M Elderly people reliant on living in moderate suburban 776 13.0% 113 272 4.6% 89 state support semis F Couples with young N Young people renting flats children in comfortable 369 6.2% 69 12 0.2% 13 in high density social housing modern housing O Families in low-rise social G Young, well-educated city 0 0.0% 0 housing with high levels of 34 0.6% 23 dwellers benefit need H Couples and young singles in small modern starter 285 4.8% 81 homes * Mosaic Group representation in this locality compared to Warwickshire as a whole. An index of 100 would equate to equal proportions in-line with the County.

Mosaic is a classification that groups citizens in terms of their socio-demographics, lifestyles, culture and behaviour to provide a comprehensive view of citizens and their needs. Mosaic can also provide an indication of the degree of diversity across the locality. Deprivation14 Index of Multiple Deprivation 2007 Super-Output Area* Ranks Employment Environment Housing and Barriers toBarriers Education Disability Services Disorder Health & Training Crime & Skills & Income Index of Living Super Output Area (SOA)* Multiple Deprivation

Hurley 10,956 10,477 11,466 15,959 4,708 10,542 17,160 13,761

Piccadilly and Wood End 18,122 15,910 19,457 18,360 8,650 12,333 23,904 26,240

Marston and Water Park 18,276 26,304 23,495 24,199 21,166 1,630 13,135 11,536

Kingsbury South 20,222 22,045 17,757 17,779 8,508 23,218 23,714 22,716

Curdworth and Wishaw 21,198 25,962 21,910 23,694 23,380 6,663 10,966 15,947

Water Orton East 23,108 21,532 24,533 24,839 17,398 10,519 18,979 22,036

Water Orton West 23,489 26,627 25,793 22,716 17,092 15,925 17,935 10,928

Kingsbury North 27,914 29,277 25,659 20,332 16,209 25,340 25,661 25,983

*Super Output Areas (SOAs) are a geographic hierarchy designed by the Office for National Statistics to improve the reporting of small area statistics in and Wales. SOAs have a minimum population of 1,000 and a mean population of 1,500.

Key: Ranked within top 10% most deprived areas nationally Ranked within top 10-20% most deprived areas nationally Ranked within top 20-30% most deprived areas nationally

The Index of Multiple Deprivation 2007 (IMD 2007) is a Lower layer Super Output Area (LSOA) measure of multiple deprivation. The IMD is made up of seven LSOA level domain indices, each of which measures a different aspect of deprivation (income, employment, health, education & skills, barriers to housing & services, crime and living environment.) There are also two supplementary indices (Income Deprivation Affecting Children and Income Deprivation Affecting Older People).

There are 32,482 SOAs in England and 333 SOAs in Warwickshire. Each SOA is ranked according to its relative level of deprivation based upon a score generated from a number of different indicators. Low ranks denote greater levels of relative deprivation. A ranking of 1 represents the most deprived SOA nationally and a ranking of 32,482 represents the least deprived SOA nationally. The areas are ranked either within the top 10,20 or 30% most deprived nationally.

More information can be found on the Department for Communities & Local Government website: http://www.communities.gov.uk/publications/communities/indicesdeprivation07

Summary & Key Issues:

In the North Warwickshire West locality, the main sites of interest include Kingsbury Water Park, Middleton Hall, Lady Godiva’s Hunting Lodge and the Belfry Golf Club, which last hosted the Ryder Cup in 2002. Prominent local employment sites in the area include the Kingsbury Link Industrial Estate and Kingsbury Oil Terminal which distributes oil, petrol and diesel throughout the Midlands.

The locality provides a variety of public services including library and information centres in Kingsbury and Water Orton and a children’s centre in Kingsbury. There is a train station at Water Orton with direct trains into , whilst central and western areas of the locality have good access to the Midland’s motorway network via the M42 and M6 Toll. A limited and infrequent bus service also runs within the locality. Interestingly, consultation results showed that public transport was regarded as the second most important issue in need of improvement in the locality.

Community, leisure and recreational facilities and activities are primarily based in and around Kingsbury and Water Orton, and include a youth centre, swimming pool, village halls and a number of sports clubs. There are also active community associations in Hurley and Piccadilly which organise an annual fun run and fun day respectively.

Local regeneration initiatives in the area include the LEADER programme which, together with the other three localities in North Warwickshire, aims to promote and deliver rural development, particularly concentrating on improving access to services and communication within rural communities throughout North Warwickshire.

Although the locality is fairly representative of the County in terms of its population age profile, a notable difference exists in the low proportion of the population recorded as non-white British at the time of the 2001 Census, 3.1% compared with 7.2% of the population for Warwickshire. The locality has a relatively high household size compared to other localities, the third highest in the County at 2.52 compared to a Warwickshire average of 2.37. North Warwickshire West locality also has a low proportion of households without a car or van, 13.5% compared with the overall County figure of 19%. This reflects the rural nature of the area and the dependence on cars to access basic local services.

Benefit claimant rates for the locality are typically lower than the equivalent County rates, the proportion of the working age population claiming all out of work benefits at the end of May 2010 was lower than Warwickshire with a rate of 10.5% compared to a County average of 11.3%.

The proportion of the locality’s working age population with no qualifications is slightly higher than that for Warwickshire. Nearly a third of North Warwickshire West’s population aged 16-74 were reported not to have any formal qualifications at the time of the 2001 Census. This is in line with the general pattern of lower qualification levels across most of the northern part of the County. Educational attainment is 12 percentage points below that for the County in terms of those pupils achieving at least 5 GCSEs (including English & Maths) graded A*-C in 2010.

The Index of Multiple Deprivation (IMD) shows that although the locality is not particularly deprived overall, there are small pockets experiencing deprivation linked to education, skills and training and access to housing and services. Marston and Water Park Super-Output Area (SOA) is ranked within the top 10% most deprived areas in England in terms of barriers to housing and services; a probable reflection of the rural nature of part of this locality and the impact this has on accessing key local services. In terms of deprivation linked to education, skills and training, Kingsbury South and Piccadilly & Wood End fall within the top 20-30% most deprived SOAs nationally on this measure whilst Hurley is ranked within the top 10-20%.

The locality has a high proportion of residents who are satisfied with their local neighbourhood as a place to live nearly, 89.9% compared to a County average of 82.9%. North Warwickshire West has the lowest proportion of people who volunteer at least once a month in the Borough and the lowest across the County except for Nuneaton and Bedworth Borough.

North Warwickshire West has a high road injury rate compared to the Warwickshire average; there were 5.4 road injuries per 1,000 of the population in 2009 (the third highest of all the 30 localities) compared to a County average rate of 2.9 per 1,000 of the population. Notes: Lower-layer Super-Output Areas (LSOAs) have been used as the primary geographical building block to aggregate data to locality level. LSOAs are the smallest geography for which we have reliable data but in a small number of cases, the boundaries of the localities split an individual LSOA. Where this occurred, data has been apportioned based upon the location of residential households using a combination of Mosaic, 2001 Census and mid-year population estimate data.

The education data used here only takes account of those children that live in Warwickshire and attend Warwickshire County Council maintained schools. It does not include those living outside the County who travel in to attend our schools. Furthermore, the full dataset only represents those children attending Local Authority maintained schools and not the full child population in Warwickshire as we do not collect data from Independent (private) schools or individual pupil data from private residential special/hospital schools or of children that are home educated.

The Blueprint project considers the impacts of social, economic, and demographic changes taking place in the County over the long term. It takes the form of a series of visual map-based presentations to show analysis for a range of existing datasets. A further set of slides then detail some of the key future issues and challenges based on projected and forecasted data analysis. These help to highlight possible future implications for the County’s infrastructure and also how collectively our services are delivered across the public sector.

Analysis has been carried out at both District/Borough and Locality level. A composite Countywide picture has also been developed to show inter-relationships between the variables and the geographic spread of potential future issues. The link to the Blueprint is below: http://www.warwickshireobservatory.org/observatory/observatorywcc.nsf/RefDocs/KMGY-825JMS?OpenDocument

The locality profiles refer to the 2008 Place Survey, however in 2009/10, a Partnership Place Survey was carried out although data is not broken down to locality level. The report for the 2009/10 Partnership Place survey is available from: http://www.warwickshireobservatory.org/observatory/observatorywcc.nsf/RefDocs/KMGY-89SL46?OpenDocument

Super Output Area (SOA) data is available for the majority of the datsets and can be made available on request from the Observatory.

List of data sources:

1 Mid-2009 Super Output Area Population Estimates, Office for National Statistics 2 2001 Census 3 2004 Rural Urban Classification, Office for National Statistics 4 Department for Work and Pensions 5 Centre for Sustainable Energy 6 Small area data, HMRC 7 Commissoning Support Service (CSS), Children, Young People and Families Directorate 8 Connexions 9 Youth Service, Warwickshire County Council 10 11 Place Survey 2008 12 Road Safety Intelligence Team, Warwickshire County Council 13 Mosaic Public Sector Classification, Experian 14 English Indices of Deprivation 2007, Department for Communities and Local Government

Publication date: January 2011 Contact: Warwickshire Observatory Telephone: 01926 418066 Email: [email protected]

Disclaimer This profile has been prepared by the Warwickshire Observatory, Warwickshire County Council, with all reasonable skill, care, and diligence. We accept no responsibility of any nature to any third parties to whom this profile, or any part thereof, is made known. Any such party relies on the report at their own risk.