NOVEMBER 8, 2004 GLOBAL MARKETING 2004 edition

despite the slow economic growth worldwide, rates without discounts for frequency or higher ad rates per country and a precipitous commissions paid to agency/media specialist.In decline in the U.S.dollar combined to boost media determining parent totals,Ad Age discounted spending by the Top 100 global marketers in 2003 spending to reflect estimated negotiated rates per by 11.6%—a dramatic jump over the 7.1% country. growth in 2002 and a 2.6% decline in 2001 for In a companion study showing global brand these mega-marketers. assignments by country for the world’s 22 Procter & Gamble Co.,top spender at $5.76 multinational agency networks,these networks billion in measured media,up 29%,and No.2 report 520 accounts,representing 9,894 Unilever,at $3.54 billion,up 13.3%,led the pack assignments.Ad Age’s “global”criteria requires that stretched to No.100 Hasbro at $199 million. that an account be held in at least five countries Collectively,the Top 100 backed media with (each being an assignment) outside the U.S. $82.83 billion vs.$74.25 billion in the prior year, These 520 accounts represent 285 parent according to Advertising Age’s 18th annual Global companies,basically the scope of global Marketing report. marketing given the fact multinational networks The Top 100 were determined by the collation in the study dominate the global ad business.In of parent totals from media lists in 80 countries AA’s Agency Report (April 19),these networks obtained from ad monitoring services.Typically, accounted for about 65% of global advertising in each country list was by gross ad media/advertising revenue. ■

Global Marketers An Global Accounts A INSIDE annual guide to adver- survey of agency net- tisers’ spending in 80 work assignments by countries Page 3 country Page 15

This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2004) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for purchase on AdAge.com QwikFIND aaq09q. GLOBAL MARKETING Ad CONTENTS Global Marketers Age The 18th annual ranking of advertisers by country and by the sum of their spending in all countries reporting. Features data from Nielsen Media Research,TNS Media Intelligence/CMR, Ibobe, Pan Arab Research Center and others. Ranking of the world’s Top 100 marketers by measured media spending ...... 3 goes Top 100 marketers’ spending by region ...... 6 Top 100 marketers’ spending by category ...... 6 Top 10 marketers in 80 countries ...... 7-14 Top 10 marketers in African countries ...... 7 digital Top 10 marketers in Asian and Pacific countries ...... 7 Top 10 marketers in European countries ...... 9 Top 10 marketers in Latin American countries ...... 12 • Launching in November Top 10 marketers in Middle Eastern countries ...... 13 Top 10 marketers in Canada and the U.S...... 14 • Weekly online distribution

Global Accounts • Immediate international access An annual review of advertiser account assignments by agency networks.The report, also known as the Dots, sorted first by advertiser,then by agency network.Agency networks • Available Sunday evening are color coded by parent company. Top 25 global accounts by multinational agency networks ...... 16 • Comprehensive database of Top 20 agency networks by global assignments ...... 16 Top advertising organizations ...... 16 accounts in review Global accounts listed by marketer ...... 17-28 Global accounts listed by agency network ...... 29-53 • Interactive advertising Country groupings for global accounts ...... 15 opportunities Agency network abbreviations ...... 15 Methodology for global accounts ...... 15

TO REACH US For questions about this report, email [email protected] To advertise, contact Allison Arden, General Manager, For general editorial information, write to [email protected] Interactive, at 212-210-0794 or [email protected]. Subscription and single copy sales 1-888-288-5900; Advertising (212) 210-0159, Classified 1-800-248-1299, Reprints of the print edition (717) 399-1900 Ext. 142, To subscribe, visit AdAge.com or call 1-888-288-5900. Library services (312) 649-5476, (312) 649-5329 News offices New York (212) 210-0100; email: [email protected], Chicago (312) 649-5200, Detroit (313) 446-0320, Los Angeles (323) 370-2400, San Francisco (415) 459-1401,Washington (202) 662- 7200, London 44-207-457-1400 © Inc Communications 2004 Crain GLOBAL MARKETING November 8, 2004 | Advertising Age | 3

TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen Media Research, TNS Media Intelligence, Ibope & others RANK WORLDWIDE ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING SPENDING BY REGION IN 2003 2003 2002 ADVERTISER HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG ASIA EUROPE LATIN AMERICA 1 1 Procter & Gamble Co. Cincinnati $5,762 $4,466 29.0 $2,684 $2,160 24.3 $718 $2,081 $141 2 3 Unilever London/Rotterdam 3,540 3,124 13.3 572 704 -18.8 826 1,861 207 3 2 General Motors Corp. Detroit 3,412 3,278 4.1 2,367 2,399 -1.4 98 551 112 4 4 Toyota Motor Corp. Toyota City, Japan 2,669 2,444 9.2 1,014 936 8.4 1,090 398 31 5 5 Ford Motor Co. Dearborn, Mich. 2,537 2,440 3.9 1,445 1,456 -0.8 98 738 95 6 6 Time Warner New York 2,378 2,165 9.9 1,847 1,743 6.0 52 391 64 7 7 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germ 2,230 1,926 15.7 1,608 1,410 14.1 29 350 31 8 8 L’Oreal Paris 2,180 1,588 37.3 636 574 10.9 98 1,363 30 9 10 Nestle Vevey, Switzerland 1,737 1,453 19.5 520 502 3.7 157 962 69 10 12 Sony Corp. Tokyo 1,684 1,431 17.7 1,004 897 12.0 183 395 47 11 14 Walt Disney Co. Burbank, Calif. 1,680 1,373 22.4 1,392 1,178 18.1 39 184 17 12 15 Nissan Motor Co. Tokyo 1,674 1,311 27.7 962 715 34.6 411 185 31 13 9 Johnson & Johnson New Brunswick, N.J. 1,665 1,459 14.1 1,252 1,129 10.9 87 268 23 14 11 Honda Motor Co. Tokyo 1,542 1,442 6.9 709 739 -4.1 593 136 17 15 13 Altria Group New York 1,514 1,387 9.2 1,007 926 8.7 18 426 29 16 16 Volkswagen Wolfsburg, Germany 1,435 1,268 13.1 449 445 1.0 48 788 98 17 19 PepsiCo Purchase, N.Y. 1,255 1,146 9.5 891 819 8.8 106 153 67 18 20 Pfizer New York 1,229 1,128 9.0 1,011 914 10.6 25 115 55 19 18 McDonald’s Corp. Oak Brook, Ill. 1,213 1,175 3.3 638 623 2.4 135 365 39 20 17 Coca-Cola Co. Atlanta 1,195 1,186 0.8 289 348 -16.9 236 523 93 21 21 GlaxoSmithKline Greenford, Middlesex, U.K. 1,176 1,118 5.2 776 776 -0.0 82 273 27 22 22 General Electric Co. Fairfield, Conn. 1,107 1,107 0.0 788 628 25.4 3 290 2 23 28 Reckitt Benckiser Windsor, Berkshire, U.K. 1,097 802 36.7 300 243 23.5 124 638 16 24 31 Danone Group Paris 1,018 689 47.8 70 62 12.2 62 836 31 25 23 News Corp. Sydney 1,005 916 9.8 779 713 9.2 38 152 17 26 27 Mars Inc. McLean, Va. 981 825 18.9 432 347 24.5 48 472 18 27 26 Yum Brands Louisville, Ky. 911 835 9.1 660 635 3.9 141 63 29 28 29 Matsushita Electric Industrial Co. Osaka Japan 903 737 22.6 56 41 35.6 822 12 8 29 30 PSA Peugeot Citroen Paris 867 721 20.2 0 0 -100.0 13 791 51 30 25 Viacom New York 847 839 1.0 782 789 -0.9 3 18 1 31 37 Hewlett-Packard Co. Palo Alto, Calif. 812 583 39.2 511 419 22.1 61 202 20 32 32 Deutsche Telekom Bonn, Germany 744 668 11.5 371 365 1.6 0 373 0 33 35 Renault Boulogne-Billancourt, France 724 591 22.4 0 0 NA 6 656 49 Note: Figures are in millions of U.S. dollars and are AA estimates. 2002 rankings are based on data collected in 2004. Measured media in the U.S. include magazines, Sunday magazines, newspapers, national newspapers, outdoor, spot TV, network TV, syndicated TV, cable TV net- works, network radio, national spot radio and Internet from TNS Media Intelligence/CMR and Yellow Pages from Yellow Pages Integrated Media Association, found in the 100 Leading National Advertisers Special Report (AA, June 28, 2004). Outside the U.S. sources vary and are presented with each country chart beginning on Page 7. GLOBAL MARKETING November 8, 2004 | Advertising Age | 4

TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen Media Research, TNS Media Intelligence, Ibope & others RANK WORLDWIDE ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING SPENDING BY REGION IN 2003 2003 2002 ADVERTISER HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG ASIA EUROPE LATIN AMERICA 34 34 Tchibo Holding Hamburg, Germany $714 $618 15.6 $88 $107 -17.1 $27 $571 $15 35 41 Microsoft Corp. Redmond, Wash. 684 543 25.9 570 452 26.2 14 75 12 36 36 Kao Corp. Tokyo 668 587 13.8 102 87 18.2 565 0 0 37 33 General Mills Minneapolis 656 657 -0.1 616 615 0.2 11 0 1 38 60 Canon Tokyo 641 422 52.1 165 115 44.0 422 41 0 39 51 Kellogg Co. Battle Creek, Mich. 622 467 33.0 374 282 32.8 49 148 26 40 42 Colgate-Palmolive Co. New York 621 541 14.8 111 113 -1.5 162 258 71 41 39 Mazda Motor Corp. Hiroshima, Japan 614 557 10.3 191 186 2.8 247 117 4 42 38 IBM Corp. Armonk, N.Y. 606 565 7.2 428 413 3.6 24 112 18 43 54 Gillette Co. Boston 600 436 37.5 322 260 23.6 26 202 30 44 40 Dell Austin, Texas 597 554 7.8 467 422 10.6 21 78 5 45 44 Wal-Mart Stores Bentonville, Ark. 597 532 12.3 479 437 9.7 0 63 21 46 46 France Telecom Paris 583 487 19.7 0 0 NA 21 518 0 47 53 Vodafone Group Newbury, Berkshire, U.K. 557 443 25.8 0 0 -100.0 43 500 3 48 47 Henkel Duesseldorf 539 481 12.0 8 12 -34.8 32 495 3 49 57 Hyundai Motor Co. Seoul 532 434 22.7 240 179 34.0 125 96 7 50 24 Mitsubishi Motors Corp. Tokyo 531 858 -38.1 277 284 -2.7 146 58 27 51 43 Clorox Co. Oakland, Calif. 521 534 -2.4 488 505 -3.3 6 0 21 52 75 Novartis Basel, Switzerland 518 325 59.4 395 233 69.8 9 95 12 53 50 Fiat Turin, Italy 506 468 8.2 3 3 6.1 10 412 77 54 62 Ferrero Perugia, Italy 504 417 20.6 24 35 -30.1 11 455 9 55 45 Anheuser-Busch Cos. St. Louis 496 507 -2.2 445 455 -2.1 10 30 11 56 58 Samsung Group Seoul 489 431 13.5 94 102 -7.0 250 110 13 57 59 Ito-Yokado Co. Tokyo 479 427 12.1 25 42 -40.9 454 0 0 58 49 Wm. Wrigley Jr. Co. Chicago 474 469 1.2 101 146 -30.8 89 276 0 59 52 Cadbury Schweppes London 466 459 1.6 230 268 -14.0 69 148 4 60 71 Bertelsmann Guetersloh, Germany 451 358 26.2 114 143 -20.1 11 317 9 61 73 MasterCard International New York 447 356 25.6 317 258 22.8 18 78 23 62 55 SC Johnson Racine, Wis. 445 435 2.4 273 293 -6.6 15 131 13 63 72 American Express Co. New York 439 357 23.0 380 306 24.2 17 39 3 64 67 Visa International San Francisco 431 373 15.3 333 305 9.2 24 14 35 65 61 Kimberly-Clark Corp. Irving, Texas 430 421 2.2 252 255 -1.4 50 75 30 66 48 Diageo London 428 469 -8.6 206 220 -6.2 18 184 8 Note: Figures are in millions of U.S. dollars and are AA estimates. 2002 rankings are based on data collected in 2004. Measured media in the U.S. include magazines, Sunday magazines, newspapers, national newspapers, outdoor, spot TV, network TV, syndicated TV, cable TV net- works, network radio, national spot radio and Internet from TNS Media Intelligence/CMR and Yellow Pages from Yellow Pages Integrated Media Association, found in the 100 Leading National Advertisers Special Report (AA, June 28, 2004). Outside the U.S. sources vary and are presented with each country chart beginning on Page 7. GLOBAL MARKETING November 8, 2004 | Advertising Age | 5

TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen Media Research, TNS Media Intelligence, Ibope & others RANK WORLDWIDE ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING SPENDING BY REGION IN 2003 2003 2002 ADVERTISER HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG ASIA EUROPE LATIN AMERICA 67 64 Suzuki Motor Co. Hamamatsu, Japan $424 $401 5.5 $63 $70 -9.8 $273 $69 $7 68 84 Nokia Corp. Espoo, Finland 417 241 73.3 79 42 89.2 50 243 18 69 69 Fuji Heavy Industries Tokyo 413 364 13.4 133 130 1.7 250 10 0 70 66 Kia Motors Corp. Seoul 413 382 8.0 250 251 -0.5 64 53 6 71 74 BMW Munich, Germany 408 348 17.0 151 119 27.0 15 209 1 72 68 Wyeth Madison, N.J. 405 370 9.4 343 303 13.4 13 26 5 73 78 Mattel El Segundo, Calif. 393 297 32.4 190 150 26.9 14 144 38 74 70 Sara Lee Corp. Chicago 388 359 7.8 196 203 -3.6 15 174 0 75 65 Campbell Soup Co. Camden, N.J. 367 385 -4.5 295 320 -7.9 29 38 0 76 63 Burger King Corp. Miami 346 407 -14.9 294 365 -19.3 0 44 2 77 82 Bayer Leverkusen, Germany 328 257 27.8 222 189 17.2 5 78 18 78 81 Metro Duesseldorf 323 260 24.3 0 0 NA 8 308 0 79 94 Lidl & Schwarz Stiftung & Co.Bad Wimpfen, Germany 319 195 63.1 0 0 NA 0 319 0 80 77 LG Group Seoul 307 305 0.6 40 37 8.1 195 47 6 81 101 Citigroup New York 307 166 84.4 262 126 107.5 16 14 15 82 76 Nike Beaverton, Ore. 304 322 -5.6 214 239 -10.4 15 63 4 83 88 InBev Leuven, Belgium 298 216 38.2 37 25 47.9 0 161 62 84 83 Sharp Corp. Osaka, Japan 290 251 15.8 29 37 -19.9 260 0 0 85 89 Bristol-Myers Squibb Co. New York 278 212 30.9 230 167 38.1 22 2 23 86 56 Vivendi Universal Paris 277 434 -36.2 44 38 14.9 29 193 7 87 133 Hutchison Whampoa Hong Kong 272 81 236.6 0 0 NA 108 164 0 88 98 Carrefour Group Paris 266 179 48.0 0 0 NA 6 220 37 89 86 Telefonica Madrid 247 229 8.1 3 25 -88.6 0 146 98 90 80 Eastman Kodak Co. Rochester, N.Y. 240 263 -8.9 162 197 -17.9 12 44 16 91 95 Estee Lauder Cos. New York 239 195 23.0 147 130 12.5 9 80 0 92 85 Heineken Amsterdam 239 241 -0.8 79 68 16.4 3 156 0 93 93 Philips Electronics Eindhoven, Netherlands 229 197 16.7 145 117 23.5 20 58 7 94 100 LVMH Moet Hennessy Louis Vuitton Paris 228 171 33.1 121 106 13.8 2 98 4 95 90 Nintendo Co. Kyoto, Japan 227 206 10.2 91 82 10.9 116 15 0 96 79 Adolph Coors Co. Golden, Colo. 220 272 -19.0 169 209 -19.2 0 35 16 97 87 Fuji Photo Film Co. Tokyo 208 222 -6.1 9 14 -36.4 196 0 4 98 97 Intel Corp. Santa Clara, Calif. 206 193 6.4 131 115 14.1 25 42 7 99 92 United Parcel Service Greenwich, Conn. 201 198 1.5 172 168 2.5 7 19 3 100 102 Hasbro Pawtucket, R.I. 199 158 26.0 121 105 15.2 3 63 6 Note: Figures are in millions of U.S. dollars and are AA estimates. 2002 rankings are based on data collected in 2004. Measured media in the U.S. include magazines, Sunday magazines, newspapers, national newspapers, outdoor, spot TV, network TV, syndicated TV, cable TV net- works, network radio, national spot radio and Internet from TNS Media Intelligence/CMR and Yellow Pages from Yellow Pages Integrated Media Association, found in the 100 Leading National Advertisers Special Report (AA, June 28, 2004). Outside the U.S. sources vary and are presented with each country chart beginning on Page 7. GLOBAL MARKETING TOP 100 GLOBAL MARKETERS SPENDING BY REGION What’s By measured media bought in 2003 and 2002 MEASURED ADVERTISING EXPENDITURES COUNTRY REGION 2003 2002 % CHG% TOTAL COUNT Africa $306 $197 55.6 0.4 4 the Asia and Pacific 11,223 9866 13.8 13.5 16 Europe 26,040 23061 12.9 31.4 36 2,490 2214 12.5 3.0 11 ? Latin America Middle East 293 487 -39.9 0.4 11 Canada 2,118 1117 89.6 2.6 1 The new U.S. 40,363 37305 8.2 48.7 1 Total 82,834 74247 11.6 100.0 80 must-read Figures are U.S. dollars in millions and are AA estimates. magazine TOP 100 GLOBAL MARKETERS SPENDING BY CATEGORY for C-level By measured media bought in 2003 and 2002 MEASURED ADVERTISING EXPENDITURES ADVERTISER executives CATEGORY 2003 2002 % CHG% TOTAL COUNT Automotive $20,928 $19,234 8.8 25.3 17 from the Personal care 15,294 12,456 22.8 18.5 10 leader in Entertainment & media 9,431 8,623 9.4 11.4 8 Food 7,786 6,640 17.3 9.4 9 marketing news Drugs 5,599 4,869 15.0 6.8 7 reporting for Soft drinks 2,916 2,791 4.5 3.5 3 Computers 2,904 2,439 19.1 3.5 5 75 years. Electronics & imaging 2,860 2,341 22.1 3.5 6 Telecommunications 2,822 2,149 31.3 3.4 6 Restaurants 2,471 2,417 2.2 3.0 3 Retail 2,210 1,764 25.3 2.7 6 To advertise, call your sales representative or Jeff Burch, Cleaners 2,063 1,772 16.5 2.5 3 Advertising Director, at 212-210-0280 or [email protected]. Beer, wine & liquor 1,682 1,705 -1.4 2.0 5 Financial 1,624 1,253 29.6 2.0 4 To subscribe, visit AdAge.com or call 1-888-288-5900. Candy 474 469 1.2 0.6 1 Toys 426 364 17.0 0.5 2

Figures are U.S. dollars in millions and are AA estimates. © Inc Communications 2004 Crain GLOBAL MARKETING November 8, 2004 | Advertising Age | 7 GLOBAL MARKETERS BY COUNTRY AFRICA ASIA & PACIFIC Kenya Tunisia Australia Hong Kong Steadman & Associates via Media Room Mediascan Nielsen Media Research Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Celtel International $3.7 $3.0 23.4 Orascom Telecom Tunisie $1.9 $0.0 NA Coles Myer $180.3 $116.1 55.3 Procter & Gamble Co. $125.1 $49.2 154.0 Unilever 3.5 2.3 50.8 SFBT 1.6 0.0 NA Telstra Corp. 125.2 81.6 53.4 Hutchison Whampoa 47.0 48.0 -1.9 Population Service International 3.1 2.1 47.6 Danone Group 1.5 2.9 -48.3 Woolworths 89.2 58.9 51.4 Jardine Matheson Holdings 41.4 34.3 20.7 Safaricom 2.5 2.1 19.0 Groupe ABS 1.1 0.0 NA Toyota Motor Corp. 79.5 57.6 38.1 Wm. Wrigley Jr. Co. 29.9 24.5 21.8 East African Breweries 2.1 1.5 42.3 Henkel 1.0 1.8 -45.0 Harvey Norman Holdings 75.6 53.9 40.2 McDonald’s Corp. 29.8 45.3 -34.3 Coca-Cola Co. 1.6 1.5 5.1 Sotubi 0.8 2.3 -64.6 General Motors Corp. 68.3 50.6 34.9 Promise Co. 24.8 21.2 17.2 GlaxoSmithKline 1.5 1.2 22.0 Group Jasminal 0.5 1.4 -64.3 Ford Motor Co. 53.9 46.3 16.6 Hong Tai Travel 22.8 24.6 -7.2 Reckitt Benckiser 1.3 1.2 8.3 Sotuchoc 0.5 1.8 -73.8 Unilever 45.2 50.9 -11.2 HSBC Holdings 22.3 32.6 -31.6 Diageo 1.2 1.8 -35.7 Unilever 0.4 1.7 -74.8 McDonald’s Corp. 45.0 45.7 -1.6 Neosed 20.8 8.5 145.2 Kapa Oil Refineries 1.1 0.7 57.1 Sbgcb 0.4 0.0 NA Government of Australia 41.0 34.7 18.4 Unilever 19.8 4.4 345.5 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. South Africa Azerbaijan India Nielsen Media Research SIAR Social & Marketing Research Center Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Government of South Africa $45.9 $21.8 110.5 Procter & Gamble Co. $1.4 $1.0 39.3 Unilever $353.6 $357.3 -1.0 Unilever 39.8 21.6 84.5 Samur Co. 1.2 NA NA Procter & Gamble Co. 138.4 113.8 21.7 Pick ‘n Pay 27.3 15.9 71.3 Unilever 1.0 1.1 -7.9 Paras Pharmaceuticals 109.2 119.6 -8.7 Mobile Telephone Networks 23.3 13.0 79.4 TeliaSonera 0.7 0.3 139.1 Tata Group 82.1 49.3 66.6 Cell C 23.0 14.6 57.6 Nokia Corp. 0.6 0.1 547.6 Reckitt Benckiser 72.7 35.4 105.6 Shoprite Holdings 22.3 18.6 19.9 Azersun Holding 0.6 0.9 -38.3 Colgate-Palmolive Co. 66.1 67.1 -1.4 Vodacom Group 21.7 13.5 60.4 International Bank of Azerbaijan 0.5 NA NA Dabur India 64.4 49.5 30.0 Coca-Cola Co. 20.2 13.8 46.3 Colgate-Palmolive Co. 0.4 0.4 -5.3 PepsiCo 61.8 62.5 -1.2 SAB Miller 19.9 17.9 11.2 Neolit Restaurant 0.4 0.2 101.2 Coca-Cola Co. 61.5 95.2 -35.4 Standard Bank 19.2 10.9 76.4 British American Tobacco 0.4 0.3 24.8 Maruti Udyog 60.0 21.6 177.5 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Tanzania China Indonesia Steadman & Associates via Media Room Nielsen Media Research Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Population Services International $4.0 $2.8 43.9 Procter & Gamble Co. $611.0 $161.1 279.3 Unilever $121.1 $62.5 93.7 Vodacom Group 2.1 1.7 23.5 Naobaijin Health Products 140.1 96.3 45.5 Wings 19.6 17.4 12.7 Kwanza Bottlers 1.3 2.3 -41.8 Gai Zhong Gai 130.7 121.7 7.4 Nestle 14.3 10.3 39.0 MultiChoice 1.3 0.9 45.2 Arche 128.5 25.3 408.2 Procter & Gamble Co. 14.2 8.4 69.5 East Africa Beverages 1.2 0.1 NA Huangjindadang 124.2 32.9 277.6 Djarum 12.7 10.2 25.3 Millicom International Cellular 1.1 1.4 -22.3 Puxue Oral Solution 123.5 9.2 NA Bintang Toedjoe 12.5 9.9 25.4 Celtel International 1.0 0.9 11.5 Guangzhou Wuzhou Aoqili Group Co.97.3 1.3 NA Yuhan Indojaya 10.6 3.9 172.8 SAB Miller 0.8 0.9 -10.0 Jiuxin Group Daily Chemical Co. 93.4 23.5 296.8 HM Sampoerna 10.4 6.8 52.3 Guardian 0.8 0.2 386.4 Diaopai 90.4 26.8 237.2 Tempo Scan Pacific 10.2 5.3 92.7 Kimberly-Clark Corp. 0.7 0.9 -20.4 Medical Treatment Information 87.7 74.2 18.1 Lionindo Jaya 10.1 9.4 6.7 Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. GLOBAL MARKETING November 8, 2004 | Advertising Age | 8 GLOBAL MARKETERS BY COUNTRY

Japan New Zealand South Korea Vietnam Nikkei Advertising Research Institute Nielsen Media Research KADD via Carat Korea TNS Media Intelligence/Vietnam ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002% CHG Toyota Motor Corp. $943.9 $981.3 -3.8 Telecom Corp. of New Zealand $35.9 $19.6 83.3 Samsung Group $166.7 $147.2 13.3 Unilever $25.0 NA NA Matsushita Electric Industrial Co. 785.5 654.9 19.9 Foodstuffs 22.9 17.9 27.6 SK Telecom Co. 142.9 160.4 -10.9 Vietnam Brewery Ltd. (VBL) 7.1 NA NA Honda Motor Co. 507.9 466.0 9.0 Vodafone Group 20.5 12.5 63.9 LG Group 122.7 146.0 -16.0 Procter & Gamble Co. 5.9 NA NA Kao Corp. 504.1 432.8 16.5 Foodland Associated 18.1 9.5 91.5 KT Corp. 96.3 163.3 -41.0 Dutch Lady Milk Industries 5.0 NA NA KDDI Corp. 471.2 335.5 40.5 Warehouse Group 17.9 10.6 68.9 KTF 68.8 NA NA Nestle 3.8 NA NA Ito-Yokado Co. 451.9 383.2 17.9 Farmers Trading Co. 17.1 12.3 38.6 Hyundai Motor Co. 56.4 49.6 13.9 PepsiCo 3.4 NA NA Kirin Brewery Co. 388.5 375.0 3.6 Coca-Cola Co. 16.6 8.4 97.3 Amore Pacific 51.1 54.1 -5.5 Kao Corp. 3.0 NA NA Canon 387.8 249.2 55.6 L’Oreal 15.6 7.9 96.2 Kia Motors Corp. 49.8 45.1 10.5 Colgate-Palmolive Co. 2.8 NA NA Nissan Motor Co. 368.9 355.5 3.8 Unilever 14.0 10.8 30.1 GM Daewoo Auto & Technology Co. 41.2 33.3 23.6 LG Vina Cosmetics JV Co. 2.3 NA NA Asahi Breweries 362.7 391.9 -7.5 Mars Inc. 14.0 12.1 16.0 Figures are U.S. dollars in millions. Kimberly-Clark Corp. 2.3 NA NA Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Taiwan Figures are U.S. dollars in millions Kazakhstan Philippines XKM via Carat Media Taiwan TNS Gallup Media Asia Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Procter & Gamble Co. $61.7 $56.2 9.8 Procter & Gamble Co. $30.2 $21.5 40.9 Procter & Gamble Co. $22.8 $18.6 22.5 Unilever 43.4 44.6 -2.6 Unilever 9.2 5.4 69.1 Unilever 20.5 17.7 16.0 Uni-President Enterprises Co. 26.3 NA NA LG Group 4.9 3.7 30.3 Unilab Group of Cos. 9.2 7.6 20.4 Kao Corp. 21.7 27.0 -19.8 Colgate-Palmolive Co. 4.8 4.0 20.5 Philippine Long Dist. Telephone Co. 8.9 6.3 40.9 Yulon Motor Co. 19.5 NA NA Kazkommertsbank 3.0 2.3 27.2 Colgate-Palmolive Co. 8.7 4.1 110.1 Mitsubishi Motors Corp. 18.9 40.6 -53.5 Gallaher Group 2.8 3.0 -5.6 Globe Telecom 7.9 5.3 47.7 Chunghwa Telecom Co. 18.4 NA NA Altria Group 2.7 2.0 35.0 Nestle 7.8 8.1 -4.7 Wm. Wrigley Jr. Co. 17.8 18.5 -4.0 Wm. Wrigley Jr. Co. 2.6 1.1 126.4 San Miguel Corp. 6.3 3.1 101.9 Ford Motor Co. 16.5 15.9 3.6 K Mobile 2.4 0.7 270.6 Fortune Tobacco Corp. 5.8 5.2 11.5 L’Oreal 15.5 NA NA Nestle 2.3 2.6 -12.6 Wyeth 4.7 3.8 22.7 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Thailand Malaysia Singapore Nielsen Media Research Nielsen Media Research Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Unilever $74.6 $62.3 19.8 Telekom Malaysia $30.9 $26.1 18.6 Singapore Press Holdings $19.1 $14.5 32.2 Advance Info Service 40.9 35.5 15.2 Maxis 21.1 19.3 9.6 StarHub 16.7 $13.0 27.9 Procter & Gamble Co. 31.2 23.8 31.0 Procter & Gamble Co. 14.9 10.0 49.9 Government of Singapore 13.5 9.8 37.0 Government of Thailand 27.8 24.0 15.6 Unilever 14.1 13.0 7.9 McDonald’s Corp. 11.5 6.5 75.1 Sony Corp. 24.1 16.8 43.4 Petronas 11.8 11.2 4.6 Asia Pacific Breweries 11.4 9.5 19.9 Osotspa Co. (Teck Heng Yoo) 23.0 17.6 30.5 DiGi Telecommunications 11.7 9.4 24.2 Singapore Telecommunications 11.3 14.9 -24.4 GMM Grammy Public Co. 22.2 17.3 28.2 Nestle 11.2 10.9 3.0 Matsushita Electric Industrial Co. 10.6 4.4 140.6 Total Access Communications 21.4 18.4 16.4 Yum Brands 10.0 7.1 41.7 Courts 9.9 8.5 16.5 Toyota Motor Corp. 19.8 14.9 32.9 Sony Corp. 8.2 6.6 25.5 NTUC FairPrice Co-Operative 9.2 8.2 11.7 Ajinomoto Co. 19.3 13.7 40.4 Tohtonku 6.8 6.0 14.1 Mobileone 9.0 14.3 -37.5 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 9 GLOBAL MARKETERS BY COUNTRY EUROPE Austria Bosnia and Herzegovina Cyprus Estonia Nielsen Media Research Strategic Marketing AGB Media House Baltics ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Deutsche Telekom $42.4 $31.0 36.8 Procter & Gamble Co. $7.9 $5.3 50.1 Chris Cash & Carry $6.0 $1.9 219.8 Procter & Gamble Co. $9.0 $6.9 31.1 Metro 26.4 18.5 42.4 Coca-Cola Co. 2.1 1.3 59.7 Hellenic Bank 4.2 3.9 9.1 Colgate-Palmolive Co. 4.3 4.3 1.5 Volkswagen 21.8 12.4 76.5 Wm. Wrigley Jr. Co. 1.6 0.7 109.7 KEO 3.4 1.4 143.9 Reckitt Benckiser 3.1 0.9 238.5 Tchibo Holding 16.6 4.6 263.8 Tchibo Holding 1.5 0.7 116.2 Bank of Cyprus 3.3 2.6 27.8 EMT 2.9 0.9 208.0 Renault 16.3 9.2 77.4 Drenik 1.1 0.1 711.1 Peoplestel 3.1 2.4 30.3 Tele2 2.3 0.9 150.2 PSA Peugeot Citroen 15.5 12.1 28.1 Henkel 1.0 0.7 56.5 Laiki Bank 3.0 2.4 25.3 Studio Moderna 2.2 NA NA McDonald’s Corp. 14.5 12.2 18.3 Unilever 1.0 0.5 108.4 A. Charalambous Shops 3.0 1.9 57.9 Elisa Corp. 2.1 1.2 72.5 L’Oreal 11.6 8.4 37.6 Saponia Osijek 0.9 0.8 16.7 Time Out Magazine 2.9 1.3 128.1 Coca-Cola Co. 1.6 2.7 -39.9 Ford Motor Co. 10.7 4.8 122.8 SC Johnson 0.9 0.3 200.3 Compact Disc Club 2.7 0.0 NA A-Selver 1.5 0.5 191.5 Hutchison Whampoa 9.5 NA NA Reckitt Benckiser 0.5 0.4 16.4 Cyprus Telecoms Authority 2.6 1.9 42.9 Nestle 1.5 1.1 38.2 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Belarus Bulgaria Czech Republic Finland Media House Belarus Ad-ex Monitoring; TNS TVPlan TNS A-Connect TNS Media Intelligence/Gallup ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002% CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG

Procter & Gamble Co. $6.6 $6.1 9.1 Procter & Gamble Co. $14.6 $13.0 11.9 Cesky Telecom (incl. Eurotel) $43.5 $42.7 2.1 TeliaSonera $24.2 $17.0 42.6 Reckitt Benckiser 1.8 1.7 5.9 MobilTel 10.0 10.0 -0.3 Danone Group (incl. Opavia_LU) 37.3 39.9 -6.7 Ford Motor Co. 12.7 9.6 33.1 Coca-Cola Co. 1.6 0.9 71.0 Unilever 9.1 5.8 56.3 Procter & Gamble Co. 34.9 25.3 37.8 Unilever 12.1 10.5 14.9 Unilever 1.4 1.0 38.9 Wm. Wrigley Jr. Co. 5.7 3.5 61.1 Radiomobil 30.3 31.2 -2.8 Valio 9.4 6.8 37.8 Wm. Wrigley Jr. Co. 1.3 1.2 4.0 Coca-Cola Co. 4.8 2.6 85.7 Unilever 24.0 20.1 19.3 Nokia Corp. 8.9 7.4 20.3 Colgate-Palmolive Co. 1.1 1.4 -22.2 GloBul 4.6 6.4 -28.4 Nestle 22.5 18.3 22.5 L’Oreal 8.9 7.0 26.7 Modum 0.7 1.0 -28.4 Nestle 3.7 2.0 80.7 Volkswagen (incl. Skoda) 22.4 16.8 33.7 Procter & Gamble Co. 8.4 5.2 62.1 Dandy Candy Co. 0.7 0.9 -18.5 Henkel 3.7 1.4 164.0 Telesystem Int’l Wireless (incl. Czesky Mobil) 22.3 19.0 17.9 Veikkaus 8.0 6.1 31.0 Nestle 0.7 0.7 -9.3 Ficosota Holding 3.5 1.5 138.4 Karlovarske Mineralni Vody 14.5 9.2 57.0 Scottish & Newcastle 8.0 7.7 3.1 Concern Kalina 0.5 0.0 NA Vinprom Peshtera 3.4 1.5 118.7 Henkel (incl. Schwarzkopf & Henkel) 14.4 14.8 -3.3 DNA Finland 7.1 4.9 44.6 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Belgium Croatia Denmark France PUB Agency Book Online Mediana TNS Media Intelligence/Gallup Adfacts TNS Media Intelligence ADVERTISER 2003 2002% CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG

Procter & Gamble Co. $97.7 $68.2 43.2 Deutsche Telekom (HT Mobile,Hrvatski Telekom)$23.8 $18.4 29.3 TDC $27.0 $23.8 13.6 Danone Group $522.6 $288.1 81.4 Belgacom 92.7 68.1 36.1 Telekom Austria (VIP Net) 23.7 16.9 40.7 Dansk Tipstjeneste 19.1 12.3 55.2 General Electric Co. 502.8 NA NA Unilever 85.3 65.8 29.7 Tchibo Holding (Beiersdorf) 14.3 18.3 -22.2 Carlsberg 17.8 12.1 47.2 L’Oreal 498.9 275.5 81.1 Government of Belgium 69.7 40.5 72.2 Procter & Gamble Co. 13.7 11.1 23.5 Danske Bank Group 14.7 11.8 25.1 France Telecom 408.2 371.0 10.0 Danone Group 65.3 42.9 52.4 EuropaPress Holding 11.8 3.8 210.7 Aller Press 14.4 9.9 45.3 Nestle 378.2 235.5 60.6 L’Oreal 52.5 36.5 43.6 Reckitt Benckiser 9.3 6.5 44.3 Telenor 14.0 12.8 9.8 PSA Peugeot Citroen 368.1 296.9 24.0 Royal KPN 50.8 15.8 220.5 Coca-Cola Co. 9.0 5.2 72.3 Procter & Gamble Co. 13.9 10.2 37.3 Renault 327.5 265.1 23.5 Volkswagen 40.3 26.9 49.5 Autocommerce 8.2 5.4 53.1 Arla Foods 12.9 12.2 6.1 Carrefour Group 311.2 207.9 49.7 Nestle 28.3 21.2 33.5 SC Johnson 7.4 5.7 30.9 L’Oreal 12.6 9.5 32.2 Assoc. Familiale Mulliez (Cimovan) 301.3 NA NA France Telecom 27.3 25.6 6.4 Agrocor 6.9 4.8 43.4 Unilever 11.6 8.0 44.7 Unilever 283.7 239.4 18.5 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 10 GLOBAL MARKETERS BY COUNTRY

Georgia Hungary Latvia Netherlands IPM Media Mediagnozis AdexPlus Media House Latvia BCC de Media Reclame Bank ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Procter & Gamble Co. $1.8 $0.8 107.4 Unilever $73.8 $52.1 41.8 Procter & Gamble Co. $13.9 $15.1 -7.7 Unilever $220.9 $178.5 23.8 Magti 0.7 0.4 60.5 Procter & Gamble Co. 45.0 38.3 17.3 Colgate-Palmolive Co. 4.8 10.4 -53.4 L’Oreal 125.9 77.8 61.9 TeliaSonera 0.6 0.4 29.6 Telenor 40.1 31.6 26.9 LMT 3.7 2.7 36.1 Royal KPN 113.9 70.4 61.7 Coca-Cola Co. 0.4 0.3 42.0 L’Oreal 38.3 21.5 78.5 Altria Group 3.1 4.0 -22.1 Procter & Gamble Co. 105.9 62.2 70.4 Ulker 0.3 0.1 96.8 Deutsche Telekom 33.8 28.5 18.8 Reckitt Benckiser 3.1 1.7 79.4 Royal Ahold 103.1 58.9 74.9 Amirani 0.2 0.1 228.8 Reckitt Benckiser 32.8 24.2 35.8 Unilever 2.7 2.2 25.6 Royal Vendex 94.1 76.8 22.5 Colgate-Palmolive Co. 0.2 0.3 -26.1 Vodafone Group 32.6 24.1 35.3 Coca-Cola Co. 2.7 5.1 -46.1 RVD Holding 80.0 98.3 -18.6 Unilever 0.2 0.4 -43.2 Danone Group 29.0 23.6 22.9 Lattelekom 2.7 2.3 14.1 DSB Group 67.4 44.7 50.8 Kazbegi 0.2 0.2 -19.1 Tchibo Holding 27.0 18.0 50.2 Modern Times Group 2.6 0.9 175.7 Heineken 64.8 53.2 21.7 Georgian Online 0.2 0.2 7.7 Henkel 25.5 26.0 -2.1 Nestle 2.3 1.2 87.1 Laurus 62.5 36.9 69.4 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Germany Ireland Lithuania Norway Nielsen Media Research Institute of Advertising Practitioners in Ireland Media House Baltics Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Procter & Gamble Co. $312.4 $252.4 23.8 Diageo $20.7 $15.4 34.8 Procter & Gamble Co. $23.2 $20.2 15.0 Telenor $57.2 $45.3 26.4 Unilever 251.0 205.6 22.1 Government of Ireland 19.0 27.2 -30.3 TeliaSonera 12.9 1.9 571.7 Lilleborg Dagligvare 33.8 26.5 27.4 Metro 233.1 187.4 24.4 Procter & Gamble Co. 17.6 16.4 7.2 Tele2 11.7 3.4 247.7 Coop Norden 30.0 25.6 17.2 Volkswagen 222.6 176.6 26.0 Dixons Group 15.7 11.1 41.6 Colgate-Palmolive Co. 9.3 16.7 -44.5 Norsk Tipping 25.7 20.2 27.3 Deutsche Telekom 218.6 153.4 42.5 Vodafone Group 15.3 16.1 -5.2 VP Market 8.5 5.0 70.6 Tine Norske Meierier 23.2 16.3 42.3 Lidl & Schwarz Stiftung & Co. 213.0 137.9 54.5 MCD.ie 13.6 3.7 270.6 Bite GSM 7.8 4.3 82.4 L’Oreal 22.6 11.7 93.6 L’Oreal 205.7 154.3 33.3 Tesco 11.2 3.8 196.8 Svyturys Utenos Alas 5.4 1.1 378.8 Dressmann 21.9 15.6 41.0 Bertelsmann 199.1 150.6 32.2 Sherry Fitzgerald 10.3 6.4 60.5 Altria Group 5.0 3.9 27.7 Ford Motor Co. 20.4 14.9 36.8 Axel Springer Verlag 198.3 145.2 36.6 O2 9.9 7.1 38.6 Palink 4.7 2.4 92.4 Moeller Harald A 20.0 18.2 10.0 Ferrero 184.6 151.8 21.6 Dunnes Stores 9.4 4.9 91.2 Reckitt Benckiser 4.5 2.5 79.1 Ringnes 19.0 15.8 19.6 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Greece Italy Macedonia Poland Media Services Nielsen Media Research Analytica Social and Marketing Research Expert Monitor ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Procter & Gamble Co. $36.6 $30.2 20.9 Fiat $100.0 $89.2 12.1 Procter & Gamble Co. $4.3 $2.6 64.2 Telekomunikacja Polska $103.5 $91.0 13.7 Bosil 34.5 20.7 66.1 Unilever 99.3 79.1 25.7 Coca-Cola Co. 1.8 0.7 142.2 Unilever 84.9 86.9 -2.3 L’Oreal 29.1 20.1 45.1 Ferrero 81.9 63.3 29.5 Mobimak 1.4 1.4 -0.1 Polska Telefonia Cyfrowa 69.9 58.3 20.0 Vodafone Group 28.3 24.4 15.8 Barilla Holding 77.7 65.4 18.8 Stratus 1.4 0.0 NA Procter & Gamble Co. 68.6 99.0 -30.7 Hellenic Telecommunications Org. 27.8 27.0 3.1 Telecom Italia 76.8 65.7 16.8 Makpetrol 1.3 0.7 83.8 Polkomtel 60.4 54.8 10.1 Unilever 23.8 25.9 -7.9 Procter & Gamble Co. 75.1 50.1 50.0 Brewery Skopje 1.2 1.0 18.1 Nestle 60.2 57.3 5.1 Nestle 20.8 13.8 50.2 Nestle 69.9 46.3 50.8 Unilever 1.1 0.6 80.4 L’Oreal 53.6 38.6 39.0 Delta Dairies 18.1 11.2 61.3 L’Oreal 63.8 32.7 95.2 Cosmofon 1.0 0.0 NA Danone Group 45.2 37.1 21.8 Germanos 17.4 13.0 34.5 Vodafone Group 58.2 30.8 89.3 Macedonian Telecommunications 1.0 0.3 187.2 Reckitt Benckiser 40.9 35.5 15.4 Diageo 15.8 16.1 -2.0 Ford Motor Co. 48.4 33.8 43.4 Kimby Co. 0.9 0.0 NA GlaxoSmithKline 35.5 28.1 26.6 Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 11 GLOBAL MARKETERS BY COUNTRY

Portugal Serbia and Montenegro Spain Turkey McCann Portugal AGB Strategic Research Nielsen Media Research Bilesim Media ADVERTISER 2003 2002% CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Telecomunicacoes Moveis Nacionais $81.1 $56.6 43.2 Procter & Gamble Co. $21.9 $13.0 68.8 Telefonica $146.4 $97.6 50.0 Unilever $71.4 $87.8 -18.7 Vodafone Group 78.5 49.4 58.9 Coca-Cola Co. 7.8 2.4 228.8 El Corte Ingles 117.5 80.5 46.0 Ulker 45.7 24.6 85.5 L’Oreal 74.4 53.6 38.9 Drenik 7.7 4.7 64.2 Procter & Gamble Co. 104.8 68.4 53.3 Procter & Gamble Co. 30.1 46.2 -35.0 Procter & Gamble Co. 67.2 49.9 34.7 Grand Prom 6.9 6.6 5.4 Unilever 92.8 74.3 25.0 TeliaSonera 29.6 29.6 0.0 Unilever 64.9 59.2 9.6 Unilever 6.2 4.0 55.4 L’Oreal 92.6 48.6 90.5 Evyap 26.6 17.4 52.8 Danone Group 58.1 37.4 55.4 Golex 5.2 7.7 -32.0 Volkswagen 89.5 82.0 9.1 Coca-Cola Co. 18.6 10.8 71.8 Reckitt Benckiser 55.7 38.7 44.1 Apatinska Pivara 5.1 2.8 84.2 Danone Group 87.8 58.2 50.8 Reckitt Benckiser 17.7 9.8 81.3 Sonae 52.9 46.0 15.0 Henkel 3.8 NA NA PSA Peugeot Citroen 85.8 65.2 31.6 Hayat 16.7 9.4 78.3 Nestle 50.7 39.2 29.3 Si & Si Co. 3.5 5.8 -40.4 Renault 59.9 44.0 36.1 Yapi Kredi 16.7 10.9 52.9 Lactogal 49.6 42.3 17.0 Knjaz Milos 3.3 NA NA Government of Spain 58.8 46.1 27.5 Akbank 15.6 12.5 24.6 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Romania Slovak Republic Sweden Ukraine TNS-AGB International TNS A-Connect IRM-Institute for Advertising & Media Statistics Monitoring Ukraine ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG

Procter & Gamble Co. $142.8 $64.0 123.0 France Telecom (incl. Orange, Mediatel) $19.9 $8.7 128.7 ICA $96.2 $52.3 84.0 Procter & Gamble Co. $81.1 $58.0 40.0 Unilever 74.1 70.4 5.3 Cesky Telecom (incl. Eurotel) 18.3 9.8 87.2 Coop Norden 96.1 41.6 130.8 Telenor 43.9 NA NA Coca-Cola Co. 50.8 27.3 86.2 Slovenske Telekomunikacie 15.3 6.2 147.9 Procter & Gamble Co. 50.7 37.6 34.9 Altria Group 43.8 33.2 32.0 Colgate-Palmolive Co. 41.8 32.2 29.5 Procter & Gamble Co. 9.7 4.8 100.1 TeliaSonera 44.3 28.9 53.5 Nestle 38.7 26.6 45.4 Wm. Wrigley Jr. Co. 40.4 37.8 6.7 Agentura Teltex 8.9 6.1 46.0 Unilever 42.1 36.3 15.9 UMC 34.2 25.1 36.5 Elite 35.4 44.3 -20.1 Nestle 8.7 5.1 72.5 Ford Motor Co. 36.1 32.7 10.7 Unilever 33.4 26.0 28.4 Tchibo Holding 33.3 51.0 -34.8 Heineken (incl. Amstel) 7.8 2.4 224.7 Svenska Spel 35.9 27.4 31.0 Samsung Group 29.1 19.6 48.5 Altria Group 31.5 31.8 -0.7 TV Tip 7.5 4.3 75.7 McDonald’s Corp. 31.8 26.5 19.9 LG Group 26.5 13.8 91.3 Brau Union 29.5 NA NA Unilever 7.1 3.8 87.0 Carlsberg 31.1 25.7 21.1 Wm. Wrigley Jr. Co. 25.2 18.9 33.5 France Telecom 28.4 21.0 35.7 Slovenska Sporitelna 6.9 1.2 454.9 General Motors Corp. 29.9 24.0 24.4 Coca-Cola Co. 24.3 22.6 7.5 Figures are U.S. dollars in millions, estimated by AA to reflect discounts. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Russia Slovenia Switzerland United Kingdom TNS Gallup AdFact Mediana Nielsen Media Research Nielsen Media Research ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Procter & Gamble Co. $167.6 $120.2 39.5 Procter & Gamble Co. $14.9 $11.3 31.7 Federation of Migros Cooperatives $179.1 $127.4 40.6 Unilever $370.4 $283.3 30.8 Nestle 78.2 61.5 27.1 L’Oreal 11.2 6.8 65.2 Coop, Basel 169.6 132.5 28.0 Procter & Gamble Co. 364.1 285.5 27.5 Unilever 75.9 63.5 19.6 Telekom Austria (Si.mobil) 11.2 8.5 31.6 Swisscom 55.6 69.3 -19.7 Government of the U.K. 271.4 207.6 30.7 Wimm-Bill-Dann Foods 73.7 59.0 24.9 Mobitel 11.1 8.1 36.5 Tamedia 36.3 37.4 -2.8 Ford Motor Co. 236.7 264.0 -10.4 Mars Inc. 71.2 54.3 31.3 Reckitt Benckiser 10.1 6.0 67.8 Nestle 29.4 24.9 17.9 BT Group 183.6 166.4 10.3 L’Oreal 57.1 35.1 62.7 Tchibo Holding (Beiersdorf) 8.5 6.0 40.1 Volkswagen 27.8 27.1 2.3 L’Oreal 174.9 121.9 43.4 Henkel 50.5 33.2 52.2 Henkel 6.9 5.5 26.0 Mars Inc. 27.3 20.7 31.8 Dixons Group 164.1 130.8 25.4 Wm. Wrigley Jr. Co. 44.6 33.6 32.8 Unilever 6.0 4.5 33.4 L’Oreal 25.0 18.7 33.6 Volkswagen 156.0 152.7 2.2 Mobile Telesystems 42.2 22.8 85.4 PSA Peugeot Citroen 4.5 4.0 13.4 Procter & Gamble Co. 24.3 26.1 -7.1 France Telecom 153.8 121.1 27.0 PepsiCo 40.6 31.1 30.6 Renault 4.2 3.7 14.4 Unilever 24.2 19.7 22.6 Time Warner 153.4 110.2 39.1 U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 12 GLOBAL MARKETERS BY COUNTRY LATIN AMERICA Argentina Colombia Panama Puerto Rico IBOPE IBOPE IBOPE Mediafax ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Unilever $22.5 $7.3 208.5 Postobon $3.8 $3.7 0.9 Cadena Milenium $3.8 NA NA Pfizer $30.6 $31.6 -3.3 Danone Group 10.2 4.4 130.3 ETB 3.1 2.6 18.9 BSC de Panama 2.3 NA NA Procter & Gamble Co. 30.3 28.0 8.4 Time Warner 8.3 2.2 275.5 Unilever 2.9 2.7 8.2 Do It Center 2.2 NA NA Sears, Roebuck & Co. 26.2 23.3 12.3 Procter & Gamble Co. 8.0 3.0 164.5 Bavaria 2.7 2.9 -8.5 Cable & Wireless 2.1 NA NA Popular Inc. 25.0 23.2 7.7 Cencosud 6.8 2.4 188.3 Nacional de Chocolates 2.3 4.2 -46.2 Supermercados Rey 1.5 NA NA Yum Brands 23.9 19.5 22.4 Editorial Atlantida 5.9 4.4 31.9 Orbitel 2.1 2.2 -6.5 Grupo Levy 1.4 NA NA Walgreens 20.6 18.2 13.1 Coca-Cola Co. 5.5 2.0 180.1 Quala 2.1 1.6 28.2 Nestle 1.4 NA NA BMJ Foods 19.7 17.8 10.7 Coto Cicsa 5.4 1.7 213.1 Bancolombia 1.9 2.5 -26.0 Dist Saray 1.4 NA NA Colgate-Palmolive Co. 19.4 21.3 -9.2 Walt Disney Co. 5.1 1.9 165.6 Comcel 1.8 1.3 37.0 Editora Panama America 1.3 NA NA PepsiCo 19.2 19.4 -1.0 Sprayette 4.6 4.0 16.8 Colgate-Palmolive Co. 1.8 1.9 -4.7 Importadora Ricamar 1.2 NA NA General Motors Corp. 18.3 24.5 -25.5 U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Brazil Ecuador Paraguay Uruguay IBOPE IBOPE IBOPE IBOPE ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002% CHG ADVERTISER 2003 2002% CHG Casas Bahia $218.5 $72.9 199.9 Unilever $6.4 $2.4 168.3 Gateway Telecom $1.56 $0.71 120.4 Unilever $2.51 $3.04 -17.6 Grupo Silvio Santos 118.1 40.4 192.3 Colgate-Palmolive Co. 3.5 1.0 255.0 Nucleo 0.67 0.39 69.8 Rallye Group 1.55 1.93 -19.4 Unilever 106.8 67.6 57.9 Loteria Nacional 2.4 0.5 351.7 Unilever 0.66 0.18 269.0 La Sibarita 1.45 1.50 -3.4 Companhia Brasileira de Distr. 93.4 50.2 86.2 Conecell 2.3 0.3 806.6 Government of Paraguay 0.41 0.17 139.6 Montevideo Refrescos 1.25 1.60 -21.9 Volkswagen 86.6 66.6 30.1 Mercantil Garzozi 2.1 0.6 268.0 Tchibo Holding 0.33 0.07 335.3 Johnson & Johnson 1.13 1.17 -3.3 Fiat 76.4 66.4 14.9 Nestle 1.6 0.4 288.4 Tabacos del Paraguay 0.29 0.35 -15.7 Isrel 0.84 0.86 -2.1 Telefonica 75.5 92.8 -18.7 Refreshment Products 1.5 0.8 95.0 Supermercado Stock 0.28 0.17 64.3 Santander Central Hispano 0.82 1.06 -23.1 General Motors Corp. 71.7 59.3 20.8 Compania de Cervezas Nacionales 1.3 0.5 175.0 Talisman 0.26 0.07 271.7 Tienda Inglesa 0.76 1.04 -27.4 Telecom Italia 70.3 40.2 75.0 Sancela 1.2 0.4 198.5 Garden House 0.25 0.19 30.4 McDonald’s Corp. 0.70 0.86 -18.8 Government of Brazil 68.1 63.3 7.7 Otecel 1.1 0.4 205.1 Cervepar 0.23 0.28 -19.1 UTE 0.67 0.81 -17.4 Figures are U.S. dollars in millions. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. Chile Mexico Peru IBOPE IBOPE IBOPE ADVERTISER 2003 2002% CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Unilever $8.8 $7.6 15.9 Grupo Televisa $116.6 $122.2 -4.6 Procter & Gamble Co. $7.6 $7.5 1.4 Nestle 5.6 5.3 5.1 Procter & Gamble Co. 59.3 40.5 46.3 Telefonica 4.2 3.8 10.6 Entel 4.8 4.6 4.4 Grupo Salinas 47.8 22.8 109.8 UCP Backus y Johnston 3.7 5.0 -25.2 Procter & Gamble Co. 4.8 5.1 -6.5 Government of Mexico 46.6 36.6 27.2 Alicorp 3.5 3.0 16.7 Falabella 4.5 4.1 11.8 Presidente de la Republica Mexicana 39.2 22.9 71.4 Unilever 2.9 3.1 -5.7 Telefonica 4.3 4.3 0.5 Unilever 36.2 33.6 7.9 Telemercado 2.8 2.3 20.3 Comercial E.C.C.S.A. 3.7 3.3 11.8 Grupo Bimbo 30.8 33.2 -7.2 Coca-Cola Co. 2.7 2.7 -0.1 Almacenes Paris 3.5 3.0 15.0 IFE 28.2 11.9 137.5 Nestle 2.6 3.2 -19.4 Ecusa 3.3 3.6 -8.2 Coca-Cola Co. 27.9 36.2 -23.0 Banco Bilbao Vizcaya Argentaria 2.6 1.5 74.9 Coca-Cola Co. 3.2 3.0 6.0 Carso Global Telecom 24.8 20.6 20.4 Government of Peru 2.3 0.7 203.5 U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. U.S. dollars in millions, discounted to reflect AA’s estimated negotiated rates. GLOBAL MARKETING November 8, 2004 | Advertising Age | 13 GLOBAL MARKETERS BY COUNTRY MIDDLE EAST Bahrain Jordan Oman Syria Pan Arab Research Center Pan Arab Research Center Pan Arab Research Center Pan Arab Research Center ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002% CHG Conair $2.6 $2.0 26.9 Fastlink $2.4 $3.8 -35.5 Toyota Motor Corp. $3.3 $3.4 -4.4 Nestle $0.42 $0.46 -8.8 Batelco 2.4 1.2 93.0 Jordan Tourism 2.2 0.7 239.4 Muscat Festival 2.5 0.7 267.9 Syriatel 0.38 0.23 66.2 Formula 1 1.5 0.0 NA JTC Telephone Co. 2.1 4.2 -51.5 Mitsubishi Motors Corp. 1.4 0.7 96.7 94 0.33 0.15 121.2 LG Group 1.3 0.9 42.0 Mobilecom 2.0 3.1 -35.2 Bank Muscat 1.3 1.2 13.3 Henkel 0.33 NA NA Samsung Group 1.1 0.6 73.4 Bank of Jordan 1.3 1.5 -12.1 Salalah Autumn Festival 1.2 0.3 250.6 Laser 0.25 NA NA Toyota Motor Corp. 1.1 0.7 51.1 Housing Bank 1.2 1.0 18.2 Oman International Bank 1.2 1.1 6.1 Nokia 0.20 0.02 NA Gym 1.0 1.4 -27.2 Dunk 1.0 2.8 -65.6 Kia Motors Corp. 1.1 0.5 126.0 Evet 0.18 0.03 NA Gulf Air 0.9 0.8 13.7 Ez Link 0.9 1.5 -38.8 Hyundai Motor Co. 1.0 1.6 -36.2 Nice 0.16 0.03 NA Mitsubishi Motors Corp. 0.9 0.3 180.8 Arab Bank 0.9 0.7 28.7 Gulf Air 0.8 0.5 76.9 Damascus International 0.15 NA NA CKE Restaurants 0.7 0.0 NA Shoot 0.8 2.6 -68.2 Oman Telecom 0.8 0.2 228.0 Shipping 0.15 NA NA Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Egypt Kuwait Qatar United Arab Emirates Pan Arab Research Center Pan Arab Research Center Pan Arab Research Center Pan Arab Research Center ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG MobiNil $17.3 $9.9 74.3 Yum Brands $4.6 $2.8 64.6 Qtel $1.4 $1.2 22.7 IMF Dubai 2003 $13.0 $0.2 NA Vodafone Group 8.9 8.7 2.1 Toyota Motor Corp. 4.6 3.8 19.5 Nissan Motor Co. 1.0 0.7 37.4 Dubai Tourism 10.2 0.3 NA Family Planning Association 6.3 8.7 -28.5 Ford Motor Co. 3.9 3.3 19.5 Toyota Motor Corp. 0.8 1.0 -15.3 Dubai Summer Surprises 8.0 2.1 274.6 Toshiba Corp. 5.5 8.9 -37.9 CKE Restaurants 2.9 2.7 9.1 Qatar Airways 0.8 0.3 144.8 Nokia Corp. 7.1 5.4 30.2 Telecom Egypt 5.0 4.2 19.7 Al Ghanim 2.5 1.8 42.6 Media Tech 0.7 0.5 40.2 Dubai Shop. Festival 6.4 3.8 67.6 Egyptair 4.3 4.4 -1.8 Vodafone Group 2.5 0.0 NA Mitsubishi Motors Corp. 0.6 0.5 31.6 Samsung Group 5.3 3.5 51.6 Goldi 4.3 2.5 69.7 Nissan Motor Co. 2.4 2.5 -0.6 Lulu 0.6 0.3 113.3 Dubai Devel. & Investment Authority 5.1 0.1 NA Children’s Cancer Hospital 4.2 3.6 15.2 Midas Furniture Centre 2.1 1.1 98.0 BMW 0.6 0.2 135.5 Damas 4.2 2.7 58.0 PepsiCo 4.0 4.5 -9.8 Nokia Corp. 2.0 2.2 -5.7 HSBC Holdings 0.6 0.7 -20.8 Dubai Media City 3.5 0.0 NA National Bank of Egypt 4.0 3.3 20.7 Kuwait Finance 2.0 1.7 19.8 Qatar Summer Wonders 0.6 0.3 64.3 Thuraya 3.5 0.1 NA Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Israel Lebanon Saudi Arabia IFAT Pan Arab Research Center Pan Arab Research Center ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG ADVERTISER 2003 2002 % CHG Bezeq $48.9 $38.6 26.8 Procter & Gamble Co. $5.3 $6.8 -21.6 Saudi Telecom $9.7 $7.9 23.2 Pelephone 45.0 36.9 22.0 Unilever 2.6 1.3 94.9 Toyota Motor Corp. 9.4 8.6 9.2 France Telecom 44.0 39.0 12.7 Casino du Liban 2.2 0.8 196.5 National Commerical Bank 6.2 6.9 -9.6 Cellcom 37.8 29.0 30.4 Beiteddine Festival 1.9 1.7 13.7 Hadeed - Sabic 5.3 4.1 28.0 Yes-DBS TV Services 22.7 18.6 22.0 Media Tech 1.9 0.4 366.7 Ford Motor Co. 5.2 3.8 39.5 Fox-Fashion Stores 19.9 17.5 14.0 Byblos Bank 1.8 2.4 -24.1 Nissan Motor Co. 5.0 3.5 43.1 Super-Pharm 18.9 NA NA Baalbeck International Festival 1.6 1.1 35.4 Saudi American Bank 3.7 2.3 56.0 Bank Hapoalim 16.8 12.2 37.7 Coca-Cola Co. 1.5 0.8 77.7 Nokia Corp. 3.6 2.3 54.5 Kavei Zahav 16.1 15.1 7.0 Mediterranee Bank 1.4 1.8 -17.6 Al Rajhi 3.5 2.9 19.7 Mifal Ha’Pais - Lottery 16.1 13.6 18.8 Samsung Group 1.3 1.2 11.7 Al Bassam Group 3.4 1.6 108.4 Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. Figures are U.S. dollars in millions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 14 GLOBAL MARKETERS BY COUNTRY NORTH AMERICA Canada Nielsen Media Research ADVERTISER 2003 2002 % CHG General Motors Corp. $271.0 $241.2 12.3 DaimlerChrysler 201.6 171.1 17.8 Ford Motor Co. 136.2 116.2 17.2 Procter & Gamble Co. 113.7 76.5 48.8 Toyota Motor Corp. 100.1 83.7 19.6 Honda Motor Co. 83.1 62.2 33.6 Hudson’s Bay Co. 79.1 64.6 22.4 BCE 75.1 77.5 -3.1 Rogers Communications 72.7 53.1 37.0 CanWest Global Commns. Corp. 69.6 53.4 30.4 Figures are U.S. dollars in millions. US TNS Media Intelligence/CMR ADVERTISER 2003 2002 % CHG Procter & Gamble Co. 2.68 2.16 24.3 General Motors Corp. 2.37 2.40 -1.4 Time Warner 1.85 1.74 6.0 DaimlerChrysler 1.61 1.41 14.1 Ford Motor Co. 1.44 1.46 -0.8 Walt Disney Co. 1.39 1.18 18.1 Johnson & Johnson 1.25 1.13 10.9 Verizon Communications 1.20 1.09 9.6 SBC Communications 1.04 0.75 38.4 Toyota Motor Corp. 1.01 0.94 8.4 Figures are U.S. dollars in billions. GLOBAL MARKETING November 8, 2004 | Advertising Age | 15 MULTINATIONAL AGENCY AGENCY ABBREVIATIONS NETWORK ASSIGNMENTS NETWORK ABBREVIATION HOLDING CO. before there can be a global account bear the same color. assignment, there has to be a global brand. For example, Interpublic Group of Cos. Arnold Worldwide ...... Arnold Havas In reality, there are only 285 parent compa- owns McCann Erickson Worldwide, Lowe Bartle Bogle Hegarty ...... Bartle Publicis Groupe* nies that field brands that are truly global, & Partners Worldwide and Foote, Cone & covering the majority of continents, this Belding Worldwide. BBDO Worldwide ...... BBDO Omnicom Group report shows. The Interpublic agencies are colored DDB Worldwide ...... DDB Omnicom Group green wherever they appear in the dots list- Many of those marketers assign their Dentsu ...... Dentsu Dentsu Inc. accounts to multiple agency networks. ing. The Dots, as this report is sometimes The listings for Young & Rubicam incor- Euro RSCG Worldwide ...... Euro RSCG Havas called, tracks 520 accounts (as defined by the porate listings for Dentsu, Young & Foote, Cone & Belding Worldwide . . .FCB Interpublic Group of Cos. agency networks) by country. Formerly Rubicam Partnerships throughout Asia. known as World Brands, the Global Y&R owns a majority of that network. Fallon Worldwide ...... Fallon Publicis Groupe Accounts survey shows a dot in each coun- Color-coding highlights the influence of Grey Worldwide3 ...... Grey Grey Global Group try where the agency has been assigned the advertising organizations with some of the account. world’s biggest multinational clients. Hakuhodo ...... Hakuhodo Hakuhodo DY Holdings J. Walter Thompson Co...... JWT WPP Group METHODOLOGY & QUALIFICATIONS COUNTRY GROUPINGS Leo Burnett Worldwide ...... Burnett Publicis Groupe Client assignments qualify for our tables Africa: Botswana, Cameroon, Ethiopia, Ghana, Guyana, Ile de la Reunion, Ivory Lowe & Partners Worldwide ...... Lowe Interpublic Group of Cos. if they are handled in five or more countries Coast, Kenya, Madagascar, Malawi, and are worth $5 million or more. Mauritius, Morocco, Mozambique, Namibia, M&C Saatchi ...... MCSaatchi In the first section of this report, assign- Nigeria, Senegal, Seychelles, Tanzania, ments, listed in alphabetical order by parent Tunisia, Uganda, Zambia, Zimbabwe McCann Erickson Worldwide . . . .McCann Interpublic Group of Cos. Balkans: Bosnia & Herzegovina, company, are shown by agency and marked Bulgaria, Croatia, Macedonia, Serbia & Ogilvy & Mather Worldwide ...... O&M WPP Group with a dot in countries where the agency Montenegro, Slovenia handles the business. The second section Baltics: Estonia, Latvia, Lithuania Publicis Worldwide ...... Publicis Publicis Groupe lists clients by agency. Caribbean: Aruba, Bahamas, Barbados, Red Cell1 ...... Red Cell WPP Group Bermuda, Cayman Islands, Dominican International agency networks were sent Republic, Haiti, Jamaica, Martinique, Saatchi & Saatchi ...... Saatchi Publicis Groupe a standardized list of 61 countries, regions Puerto Rico, Trinidad and country groups. Regions such as the Central America: Belize, Costa Rica, El TBWA Worldwide ...... TBWA Omnicom Group Caribbean are grouped together because of Salvador, Guatemala, Honduras, Nicaragua, Panama Wieden & Kennedy ...... W&K relatively low ad spending. For an agency to Indochina: Cambodia, Laos, Myanmar, Y&R Advertising/DYR2 ...... Y&R WPP Group earn a credit for a region or country group, Vietnam a client must use the agency in two or more Middle East: Bahrain, Cyprus, Egypt, *Publicis Groupe owns 49% of Bartle. 1The Asian assignments of Red Cell network are handled by Batey Ads. 2 countries within that region. Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, The Asian assignments of the Y&R Advertising network are handled by Dentsu, Young & Rubicam Qatar, Syria, United Arab Emirates, Yemen Partnerships. Grey Worldwide is part of Global Global Group which WPP Group has agreed to buy. The deal is To illustrate the growing strength of Russia/CIS: Armenia, Belarus, Georgia, expected to close at the end of this year. advertising organizations that own more Moldova, Kazakhstan, Russia, Ukraine, than one worldwide network, all agency Uzbekistan networks within a common ad organization GLOBAL MARKETING November 8, 2004 | Advertising Age | 16 TOP 25 ADVERTISERS TOP 20 AGENCY NETWORKS By total number of assignment among multinational agency networks By claimed accounts and assignments AGENCY NETWORKS NUMBER OF TOTAL DOTS RANK AGENCY ORGANIZATIONS (PARENT AD ORGANIZATION) HEADQUARTERS ACCOUNTS (ASSIGNMENTS) 1 McCann-Erickson Worldwide Interpublic Group of Cos. New York 66 1,253 2 Ogilvy & Mather WPP Group New York 52 1,162 3 Grey Worldwide Grey Global Group New York 48 631 4 BBDO Omnicom Group New York 41 635 5 Euro RSCG Worldwide Havas New York 40 872 6 Saatchi & Saatchi Publicis Groupe New York 35 474 DOTS/ 7 Young & Rubicam WPP Group New York 32 580 Publicis Worldwide Cell Red & Saatchi Saatchi Worldwide TBWA Advertising Y&R RANK MARKETER ASSIGNMENTS Arnold Worldwide Hegarty Bogle Bartle BBDO Worldwide DDB Worldwide Dentsu Worldwide RSCG Euro Worldwide Fallon Worldwide & Belding Cone Foote, Worldwide Grey Hakuhodo Co. Thompson Walter J. Worldwide Burnett Leo Worldwide & Partners Lowe Worldwide McCann-Erickson Ogilvy & Mather Worldwide 8 30 714 1 Unilever 660 ●● ●●●●●● J. Walter Thompson Co. WPP Group New York 2 Nestle 269 ● ●● ● ●●●● 9 Publicis Worldwide Publicis Groupe Paris 28 677 3 Altria Group 219 ●● ●●● ● 4 L’Oreal 205 ●●● 10 Lowe & Partners Worldwide Interpublic Group of Cos. New York/London 22 462 5 193 ● ● ●●● Procter & Gamble Co. 11 Foote Cone & Belding Worldwide Interpublic Group of Cos. New York 18 420 6 Diageo 177 ●● ● ● ●● ● ● 7 Johnson & Johnson 170 ●●●● 12 DDB Worldwide Omnicom Group New York 16 370 8 Pfizer 156 ●●●●●●● 13 Bartle Bogle Hegarty Publicis Groupe* London 16 355 9 Mattel 152 ●● 10 PepsiCo 146 ●● ● ● 14 TBWA Worldwide Omnicom Group New York 15 384 11 Ford Motor Co. 137 ●●●● 15 13 111 12 Kimberly-Clark Corp. 130 ●● Hakuhodo Hakuhodo Tokyo 13 GlaxoSmithKline 129 ●● ● ●●● 16 Dentsu Dentsu Tokyo 13 136 14 Mars Inc. 128 ●● ● 17 11 262 15 Siemens 124 ●●● Leo Burnett Worldwide Publicis Groupe Chicago 16 General Mills 118 ●● 18 Red Cell WPP Group London 10 160 17 Coca-Cola Co. 118 ●● ●●●● 18 BP 112 ● 19 M&C Saatchi M&C Saatchi London 530 19 106 ●● ●● Sanofi-Aventis 20 Fallon Worldwide Publicis Groupe Minneapolis 5 141 20 Reckitt Benckiser 104 ●● 21 Sony Corp. 102 ●●●● ●●●●● Total all networks 520 9,894 22 Gillette Co. 101 ●●Notes: This ranking is based on the total number of client assignments listed in this report. In some cases, networks have multiple assignments from 23 Tchibo Holding (Beiersdorf) 97 ●●a single marketer. *indicates minority owned. 24 Novartis 96 ●● ●●● 25 Henkel 87 ●●●●● TOP 5 ADVERTISING ORGANIZATIONS Ranking based on total assignments the top 25 advertisers awarded the agency networks in this report. By claimed accounts and assignments NUMBER OF TOTAL DOTS RANK PARENT AD ORGANIZATION HEADQUARTERS ACCOUNTS (ASSIGNMENTS) 1 WPP Group London 124 2,616 2 Interpublic Group of Cos. New York 106 2,135 3 Publicis Groupe Paris 95 1,909 4 Omnicom Group New York 72 1,389 5 Grey Global Group New York 48 631 Notes: This ranking is based on the total number of client assignments listed in this report. In some cases, networks have multiple assignments from a single marketer. Throughout the following pages, agency networks are color coded by parent advertising organization. Color keys are at the bot- tom of each page. GLOBAL MARKETING November 8, 2004 | Advertising Age | 17 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America* Central Caribbean* Austria 3M Co. Grey ●● ● ● ● ●●●●● ● ● ● ● ● ● ●● Abbott Laboratories O&M ●● ● ●●●●● Accenture Y&R ●●● ● ● ● ●●●●● ● ●●●●●●● ●●●●●● ● ●●●● ● ●●● ● Adidas Salomon TBWA ●●●●●●● ●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●● ●●● ●●●● ●●● ●● Adolph Coors Co. FCB ●● ● ●● Advance Agro JWT ● ● ● ● ●● ●● Advanced Micro Devices McCann ●● ●●●●● Agilent Technologies Euro RSCG ●● ●●●●●● ●●●●●●●● Agilent Technologies McCann ● ●● ● ● ● Air France-KLM Group (Air France) Euro RSCG ●●● ●●● ● ● ●● ●●●●● ●●● ●●●●●●●●●●●●●●●●●● ●●●●●● ●●● ●● Ajinomoto Co. Dentsu ● ●●●●●● Ajinomoto Co. Hakuhodo ●●●●● ● Alberto Culver Co. Euro RSCG ●●● ● ● ● ● ●●● ●●● ● ●● ● ●●●●●● ●●● ●● ●● ●●●●●● Alcatel Arnold ●● ●●●●●● Alcoa Saatchi ● ● ●●●● ●●●● All Nippon Airways Co. Hakuhodo ● Allianz BBDO ● ●●● ● ● ●●●●● ●● ●●●●● ●●●● Allied Domecq Publicis ●●● ●● ●● ●● ●●● ●●●●● ●●●●●●●●●●● ●●●●● ● ●●●● ●●● ●●● ●● Altria Group (Kraft) Euro RSCG ●● ● ● ● ● Altria Group (Kraft) FCB ●●●●●●●●●●●●●●● ●● ●● ● ● ● ● ● ●●● ●●● ● ● ●● ●● Altria Group (Kraft) JWT ●●●●●●●●● ●●●●●●●●●●●●● ●●●●●● ●●●● ●●●●●● ● ●●● ●●● ●● ●●● Altria Group (Kraft) Burnett ●●●●●● Altria Group (Kraft) O&M ●●● ● ● ● ● ●● ●●● ● ● ●●● ●●● ● ●● ● ●● ●● ● ●● ●● Altria Group (Marlboro) Burnett ● ● ●●●●●●●●●●● ●●●●● ● ●●● ●● ●●●●●●●●●● ●● ●●●● ●●● ● ● ●● Altria Group (Nabisco) JWT ●●● ●●● ● ● ● ●●●●●●● Altria Group (tobacco) Y&R ● ● ● ● ● ● ●●●● ● ●●● ● ●●●●● ●● ●● ●● ●● ● American Express Co. O&M ●●● ● ● ●● ● ● ● ●● ●● ● ●● ●● ● ●●●● ●●●● ●● ●● American Household (Sunbeam Products) JWT ●●●● ● American International Group O&M ● ●● ● ● American Standard Cos. Euro RSCG ●● ● ●● ● American Standard Cos. (Trane) Euro RSCG ●●● ● ●● ● AMR Corp. (American Airlines) McCann ●●● ●●● ● ●●● ● ● ● ● ● Anheuser-Busch Cos. DDB ●● ● ● ●●● ● Apple Computer TBWA ●● ● ● ● ● ●● ●●●●● ●●●● ● ● ●●● Arla Foods McCann ● ● ●●● ● AstraZeneca McCann ● ●● ●●●●● AstraZeneca O&M ●●●●● Bacardi McCann ●●● ● ● ● ● ● ●●●●●● ●●● ● ● ●●● Banco Bilbao Vizcaya Argentaria Euro RSCG ● ●● ● ●●●●● ●● Barilla Holding Y&R ●●●●●●●●●●●●● ●●●● ● ● Bayer Corp. BBDO ●● ●●●●● ● ●●●●● ●●● ● ●●● ● ●● ● ●●● ● ●● ●●●● ●●● ● Bayer Corp. Grey ● ●● ● ●● Bayer Corp. (Miles Labs) McCann ● ●● BellSouth Corp. Publicis ● ●●● ●●●● Black & Decker Corp. McCann ●● ●●●●●● BMW BBDO ●●●● ● BMW Grey ●●● ● ●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 18 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America* Central Caribbean* Austria Boehringer-Ingelheim Euro RSCG ●● ●● ●● Boehringer-Ingelheim Grey ● ● ●●● ● ● ● Boeing Co. FCB ●●●●●●● ● ● ●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●● ●●●● ●●● ●● Boots Healthcare International Grey ●●●●●●● Boots Healthcare International McCann ● ●● ● ●●●●●● ●●● ● ● ●● ●● ● ●●●● ●● ●● BP (lubricants-Castrol) O&M ●●● ●●● ● ● ●●●● ●●●●● ●●●●●●●●●●●●●●●●● ● ●●●●●● ●●●● ●●●●●● BP (petrol, corp.) O&M ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Brembo Saatchi ● ●●●●●●● Bristol-Myers Squibb Co. FCB ●● ●● ● ●● ●●● ● ● ●● ●● ●● ● ● Bristol-Myers Squibb Co. O&M ●● ●● ● ●●● Bristol-Myers Squibb Co. (Mead Johnson) Saatchi ●● ● ●● ● ● ●● ●● British Airways Grey ●● ● ●● British Airways MCSaatchi ● ●●●●●● British Airways Publicis ● ●●● ● ● ●●●●●●●● ●●● ●●●●●●●●●●● ● ● ● British American Tobacco Grey ● ● ●●●●●●● ●●● ● ● ● ● ● ●● ● ●● ● ●●●●●●● ●●● ●●● ● ●●●●● British American Tobacco O&M ● ● ●●● ● ● ● ● ● ●●● ●● ● ● ● ●●● ● ●●●●●●● ●●● ● ●● Brown-Forman Corp. McCann ● ● ●● ● ● ●● ● Brown-Forman Corp. (Jack Daniels, Southern Comfort) Arnold ● ●●●●●● ● Bulgari Saatchi ●●● ●●●●●● ●●●●●●●●● ● ● ● ● ●● ● ●●●●● ●● ● ●●● ●●● ●● Cadbury Schweppes Euro RSCG ●● ● ●●●●● Cadbury Schweppes Saatchi ● ●●●● Cadbury Schweppes Y&R ● ●●● ●● ● Cadbury Schweppes (Adams) JWT ●●●●●●●●● ●●●●● ● ●● ● ●●●● ●●● ● ● ● ● ● ● ● ● ●● ● Cadbury Schweppes (Cadbury) McCann ●● ● ●●● ● ● ● ● ● ● ● Cadbury Schweppes (Cadbury) Publicis ● ●● ● ● ●● ● Campbell Soup Co. BBDO ●● ● ●● Campbell Soup Co. Y&R ●● ●●● ●● ●● ● Campina BBDO ● ● ●●● Canon Dentsu ●● ● ● ●●●●● ● ● ●● ● ●●● ● ● ●●●●● ●● ●●● ●● Canon TBWA ●●● ● ● ● ● Capgemini Euro RSCG ●● ● ● ●●● ● ●●●●● ●● ● ● ● Capital One Financial Corp. McCann ● ● Carlsberg Saatchi ● ●●●●●●●● ● Carrefour Euro RSCG ●●●●●● Carrefour Publicis ●● ● ● ●● ●● Caterpillar Y&R ●● ●●●●● ●●●●●●●●● ●●●●●●● ●● ● Cathay Pacific Airways McCann ● ● ● ●● ● ● ●●●● ●●●●●●●●●●● Cendant Corp. (Avis) McCann ●●● ● ● Chanel Y&R ● ● ●● ● Chantelle Saatchi ●● ● ● ●●● ●● ●●● ● ● ●●● ●● ● ● ChevronTexaco Corp. Y&R ●● ●●●● ● ●●● ● ● ● ● ● ●●●● ●● ● ●●●●● ● ● Chiquita Brands International Lowe ●●●●●●● ●●●●●●●●● ●●●● ● Cisco Systems O&M ●●● ● ●●●● ● ●●●● ●● Citigroup (Citibank) Y&R ●●● ●●●● ●●● ● ●● ●●● ● ●● ● ● ●●●● ● ●●●●●●●●●●●● ●● Clorox Co. DDB ●●● ●●●●●●●● ● ●● ● ● ● ●●● ● ●●● ●●●●●●●●● ●●● ●● Club Mediterranee Publicis ● ●●●●● ●●● ● ● Coca-Cola Co Lowe ● ● ● ● ● ● ●●● ● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 19 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America* Central Caribbean* Austria Coca-Cola Co. Grey ● ● ●● ● ● ●●●● Coca-Cola Co. Hakuhodo ●●●●● Coca-Cola Co. McCann ●●● ●●●●● ●●●●● ●●● ● ● ● ●●● ●●●●● ●● ●● ●●●●●● ●●●●●●●● ●●● Coca-Cola Co. (Light/Minute Maid) Publicis ● ●● ● ●●● ●●● ●●●●● ● ●●●● ● ● Coca Cola Co. (Fanta, Sprite) O&M ● ● ●● ● ● ●● ● ● ●●● ●● ● ●●● ● ● ●●●●●● ● ● ●●● Colgate-Palmolive Co. Y&R ●●● ●●●●●●●●●●●●●●●●●●● ●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●● ●● Computer Associates International Y&R ●●● ● ● ● ●●●●● ● ●●●●●● ●●●●●● ● ●●●● ● ●● ●● Continental A.G. (tires) Lowe ●● ● ● ●● ●● ● ● ●●● ● ● ●● Credit Suisse Group Euro RSCG ●●●●●● ●●●●●●●●●●●●●●●●●●●●●● Curves International Publicis ●● ● ●●● ●● ●●●● ● ●● ● ● ● DaimlerChrysler BBDO ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●● ● ●● ● ●● ● DaimlerChrysler Lowe ● ● ●● ●● ● ● ●●● ● DaimlerChrysler (Mercedes-Benz) BBDO ●● ●●●●●● DaimlerChrysler (Mercedes-Benz) Red Cell ●● ● ●● ● Danone Group Saatchi ● ●●●●● Danone Group (biscuits) Euro RSCG ● ●● ● ●●●●● ● ●●●● ●●●●● ● Danone Group (biscuits) Y&R ● ●●● ● ● ● ● Danone Group (fresh dairy products) Y&R ●●● ● ● ●●●●●●●● ● ● ●●●●●●●●●● ●●● ● ● ● Danone Group (water) Euro RSCG ●●● ● ● ● ● ● ● ● ● ● ●●● ● Dell DDB ●● ● ● ●●● ● ●●●●● ● ●●●●●●● Dell Euro RSCG ●●●● ● ●● Dell Grey ● ●● ● ●●●● ●● ●● Delphi Corp. McCann ●● ●●● ● ●●●●●●● Deutsche Bank BBDO ●●● ● ● Deutsche Bank Grey ●●●●●●● ●● Deutsche Bank McCann ●●●●● Deutsche Lufthansa McCann ●●● ●● ● ● ●● ●●●●● ●●● ● ●●●●● ●●● ● ● ● ● ●● ●● Deutsche Post (DHL) O&M ●●●●●●●●●●●●●●●● ● ●●● ●●●●●●●●● ● ●●●●●●● ●●●●●●●●●●● ●●● ●● Deutsche Post (DHL) Y&R ●●●●●●● Deutsche Telekom (T-Mobile) Saatchi ●● ●●● ● ● Diageo Euro RSCG ●●● ● ● ● ● ● ● ● Diageo JWT ●●● ● ●●● ●●● ● ● ● ●●●●●● ● ● ●●● ● ●●● ● ● ● ● ●● Diageo O&M ● ●●●● Diageo (Baileys) Bartle ●●●● ●●●●● ●●●●● ● ●● ● ●●● ● ● ● Diageo (Guinness, Harp, Red Stripe) BBDO ●● ●●●● ●●● ●● Diageo (Guinness, UDV) Saatchi ● ●●●●●●● Diageo (Johnnie Walker) Bartle ●●●●●●●●●●●●●●●●●●●●●●● ●●● ●●●●●●●●●●●●● ● ●●●●●● ●●● ●●● ●● Diageo (Seagram) Grey ●● ● ● ● ● ● Diageo (United Distillers) Burnett ●● ●●●● ●●● ●●●●●●●● ● ●●●● ●●●● Diamond Trading Co. JWT ●● ●●●● ●●●●● ● ●● Dow Corning Corp. Grey ●●● ●●●● Dr. Oetker BBDO ●●●● ●●●●● ●● DuPont Co. O&M ●●● ●●● ● ● ●● ●●●●● ●●●●●●●●● ● ●●●●● ●●● ●●●● ●●● ●●● ●● D. Swarovski & Co. Saatchi ●●● ● ● ● ●● ● ● ● ● ● ● ●●● ● ● ● EADS (Airbus) Euro RSCG ●● ●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●● ●●●●●●●●● Eastman Kodak Co. O&M ●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● ●●● ●● Electrolux Grey ●● ● ● ●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 20 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America* Central Caribbean* Austria Electrolux Lowe ● ●● ●●●●● ●●● ●●●●●●●●●●● ● ● ● ●● ● Electrolux (AEG) Bartle ●● ●●●●● ●●● ●●●●●●●●●●● ● ● Electronic Arts Grey ●● ●● ●● ● ● Electronic Data Systems Corp. Fallon ● ● ●●●●●● ●●●●●●●●● ●●●●●●● ●●●●●●●●● ●●● ●● Eli Lilly & Co. Grey ●●● ●●●●● ● ●● ● ● ● ● ● ●● ● ● ● ● ● ● Eli Lilly & Co. O&M ●● ● ● ● Emirates Grey ●●●●●●● Emirates Saatchi ● ●●●● ● ● ● ●● ●●● ● ● ● Energizer Holdings Euro RSCG ●●●●●●●● Energizer Holdings (Wilkinson-Schick) JWT ●● ● ●●● ●● ●●●● ● ●●● ● ●●●● ● ●●● ● ● ● ● ● ● Epson Seiko Corp. DDB ●● ● ●●●●● ●●●●●●●●● ●●●●●●● Ericsson Publicis ●●● ● ● ● ● ● ●●●● ● ● ●● ●●● ●●●● ● ●●●● ● ● ●● Escada Grey ●● ● ● ● ExxonMobil Corp. DDB ●●● ●●●● ●●●●●● ●● ● ●●●● ● ●● ●●● ●●● ●● ExxonMobil Corp. McCann ●●● ● ●●● ● ●●●● ●●●●● ● ● ● ●● ●●●● ●●●●●●●● ●●●● ●●●●●● E.&J. Gallo Winery BBDO ●● ●● ● FedEx Corp. BBDO ●●●●●●● ●● ●●● ● ● ●●● ●● Ferrero McCann ●●●●●● ●● ● ●● Fiat Burnett ● ●● ●●● ● ●●● ●● ●● ● ●● ● ● ● ● Fiat (Alfa Romeo) Red Cell ●●● ●● Fiat (Iveco) Red Cell ● ●●●●●● ● ●●●●●●●●● ● ● ● FMR Corp. (Fidelity Investments) Publicis ●● ● ●● ● ●●● ●●● ● ●●● ● Ford Motor Co. JWT ● ● ●●●●● ●●● ●● ●● ● ● ●●● ●●●●●●●●●●●●● ●● ●● Ford Motor Co. O&M ● ●●●●●● ● ● ●●●●●●● ●●●●● ● ● ● ●● Ford Motor Co. (Jaguar) Y&R ●● ● ● ● ●● ●●● ● ●●●●● ●●● ● ●● ● Ford Motor Co. (Land Rover) Y&R ●●● ● ● ● ● ●● ● ● ●● ●●●●● ● ●● ●● Ford Motor Co. (Volvo ) Euro RSCG ●● ● ● ●●● ● ●●●●●●● ●●● ● ●●● ● ● ●●● ●● Fortune Brands (Jim Beam) Y&R ● ●●● ● France Telecom (StarMedia) McCann ● ●●● ● ● ● FreeMove Y&R ●●● ●● Fuji Photo Film Co. Dentsu ● ● ●●●● ● Galderma Publicis ●●● ●●●●●●●●●●● ● General Electric Co. BBDO ● ●● ● ● ● ● General Electric Co. (lighting) McCann ●●●●●●●● General Mills McCann ● ● ● ● ● ●● ●●●●● ● ●●●●● ● ●● ● ●● ● ● General Mills (Big G, Cereal Partners) Saatchi ● ● ●●● ● ●● ● ●●●●● ●●●●● ●● ●●● ● ●● ● ●●● ● ● ●● ● General Mills (Cereal Partners Worldwide)McCann ●●● ● ●● ● ● ●●●●● ●● ●●● ●●● ● ● ●● ● General Mills (GMI) Saatchi ● ● ● ● ● ● ● ●● ● ● ●●●●●● ●●●● General Mills (Yoplait) McCann ●●●●●●●●● General Motors Corp. Lowe ● ● ● ●● ●●● ● ●●● ● ● ● General Motors Corp. McCann ●●● ●●●●● ●●●●●●●●●●●● ●●●●●●●●●● ●●●●● ●●● ● ● ● ● Georgia-Pacific Corp. Red Cell ●● ●● ●●● ●● ● Gillette Co. BBDO ●● ●● ●●●●● ●● ●●●●●● ●●● ● ● ● Gillette Co. O&M ●●●●● ● ● ● ● ● ● ●● ● ●● ●●● ●●●● ●●● ●● Gillette Co. (Braun) BBDO ●● ● ● ●●● ●● ●●●● ● ●●● ● ● ● Gillette Co. (Duracell) O&M ●●● ● ●●● ● ●● Gillette Co. (Oral-B) BBDO ●● ● ● ●●● ●● ●●●● ● ●●● ● ● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 21 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria GlaxoSmithKline Arnold ● ●● ●● GlaxoSmithKline BBDO ●●●● ● GlaxoSmithKline Grey ●●● ●●●●● ●●●●● ● ●●● ● ●●●●●● ●●●● ●● ●●●●●● ●●●● ●●●●●●●●●●● GlaxoSmithKline McCann ● ●●●● ● ●●● ● ●● ●●●● ●●●● GlaxoSmithKline O&M ●●● ●●● ● ● ●●●●●●●●● ● ● ●●●● ●● ●●● ● ●●●●●●● ●● ●● ●● GlaxoSmithKline Saatchi ●● ● ●●● ● GNTO (Greek National Tourist Org.) Saatchi ● ●●●●●● ● ●●●●●●● ●●●● ● Goodyear Tire & Rubber Co. McCann ● ● ●●●●● ●●●●●● ●● ●●● ● ● ●●●● ●● ● ● ● ●● ●● Haagen Dazs TBWA ●●●●●●● ●● ●●● ●●●●●●●● Hallmark Cards Burnett ●● ● ● ● ● ●● Hasbro DDB ●●●●●● Hasbro Grey ●●●●●●●● Heineken BBDO ●● ●● ● Heineken JWT ●●●●●●● Heineken Burnett ●●●●●●● Heineken O&M ●●●●●●●● Heineken Publicis ●● ●●●● Henkel BBDO ●●●●● ●● ●●● ●● ●●●●●●●●●●●●● ●● ● Henkel DDB ●● ● ●●●●●●●● ●●● ●● ●● ●●●●●●●●● ● ● ● ● ● ● Henkel TBWA ● ●●●●●●●● ●●● ●●●●●●●●●● ●●● ● Hermes International Publicis ●●● ● ● ● ●●● ● ● ●●● ● ● ● ● ● ●●● ●●● ●● ●● Hewlett-Packard Co. FCB ●●●●●●●●●●●●●●●● ●● ● ● ● Hewlett-Packard Co. Publicis ●●● ●●● ● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● Hilton Hotels Corp. FCB ●● ●● ●● ● Hitachi Hakuhodo ●●●●●● Honda Motor Co. Dentsu ●●●● ● ● ●● Honda Motor Co. Hakuhodo ●●●●●●●●●●●●●●●●●● Hong Kong Tourism Board FCB ●● ● ● ● ●●●● ● ●● ●●● ●● House of Prince BBDO ●●● ● ● House of Prince Saatchi ●●● ● ●● ● HSBC Holdings JWT ●●● ● ● ● ●● ● ● ●● ● ● ●●●●●● HVB Grey ●●● ● ●●● H.J. Heinz Co. Burnett ●●● ● ● ●●●● ● ●● ●● ●● ● ● ● ● ● ● ● ● ● ● Iberia Airlines FCB ● ● ●●●●● ●●●●● ● ● ● ●● ●●●● ● ●●● ●● ●● IBM Corp. O&M ●●●●●●● ● ●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●● Imperial Chemical Industries (ICI Paints) BBDO ● ● ● ● ● ● ●●●● ● ●● ● ●●● Imperial Tobacco Group Red Cell ● InBev McCann ● ● ●●●●● InBev (Stella Artois) Lowe ●● ● ● ● ● ● ●● ● ● ● ING BBDO ●●●●● Intel Corp. Euro RSCG ●●● ●●● ● ● ● ●● ● ● ● ●●● ●●●●●●●● ●●●● ●● International Nutrition Co. (Dumex) Lowe ●●●● ● International Olympic Committee Saatchi ● ● ●● ●● ● ● ● Invista (Koch Industries) Saatchi ●●●●●●●●●●● Invista (Lycra ) McCann ●●● ● ●●● Irish Tourism McCann ●● ●●● Jamaica Tourist Board FCB ●● ● ●●●●●● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 22 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Japan Tobacco Co. Dentsu ●●●●● Japan Tobacco Co. (RJR) McCann ● ● ● ● ●● ●● ● ●●● ● ●● ● ●● Japan Tobacco Co. (Winston) Lowe ●● ●●●●● Jardine Matheson Hldgs. (Mandarin Oriental)MCSaatchi ● ● ●●● Johnson & Johnson DDB ●●● ● ● ● ●● ●●● ● ●●●●●● ●● ●●●●●●●●●● ●●● ●●●● ●●● ●● Johnson & Johnson Lowe ●●● ● ● ● ● ●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●● ●● ●●● Johnson & Johnson McCann ●● ●●●●●● ●●●●●● ● ● ● ●●● ● ● ●●● ●●● ●●●●●●●●●●●● ●●●●●● Johnson & Johnson Saatchi ●●● ●● ● Johnson & Johnson (Vistakon, Acuvue) McCann ●●● ● ● ● ● ● ● ●● ● ● ●●●●● ●●● ●●● ●● J.P. Morgan Chase & Co. FCB ● ●●●●● Kao Corp. Dentsu ● ●● ●●●● ●● Kao Corp. Hakuhodo ●● ●●●● ●● Kellogg Co. JWT ● ● ●●●● ● ● ●●● ●● ●● ●● ● ● ● ● ● ● Kellogg Co. Burnett ●●● ● ● ● ● ●●● ● ● ● ●●● ● ●●●●●● ●●● ●● ●● ● ● ●●● ●● Kilroy Travels Saatchi ●● ●● ● Kimberly-Clark Corp. JWT ●●● ●●●●●●● ●●●● ●●● ● ●● ●● ● ● ● ● ● ●●● ●● ●● ●●● ●● Kimberly-Clark Corp. (adult care) O&M ●●●●●●●● ●●●●●● ● ● ● ● ● ● ● Kimberly-Clark Corp. (feminine care) O&M ●●● ●●●●● ● ●●● ● ● ● ● ●●● ● ●●● ●●●●● ●● ● ●● Kimberly-Clark Corp. (infant Care) O&M ●●●●●●●●● ● ●●● ●● ● ● ● ● ● ●●● ●●●●●●●● ●● ●● ●● Kobayashi Pharmaceutical Co. Hakuhodo ● ●●●●●●● Konica Minolta Holdings Hakuhodo ● ● ●●●●● ● ● ● KPMG JWT ●● ● ●●● ● Kyocera Corp. Hakuhodo ●●●●● L’Oreal Euro RSCG ● ● ●●●● ●●●●●●●●●●● ●● ●●● L’Oreal McCann ●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●● ●● L’Oreal (Dermo-Expertise) McCann ● ● ● ● ● ●● ● ●●● ● ● ● ● ●●● ●●●● ●● ●● L’Oreal (Lancome, Labs. Garnier) Publicis ●●● ●●● ●●●●● ●●●●●●●● ●●● ●●●●●●●●●●●●●●●●● ●●●● ●●●● ●●● ●● L’Oreal (Maybelline) McCann ●●● ● ●●●●●● ●●● ●● ●●● ●●●●●●●●● ●●● ●●●●●●●● ●●●●●●●● ●● Levi Strauss & Co. Bartle ●●●●●●●●●●●●●●●● ● ●●● ● ●●●●●● ●●● ● ● ●●●●●●● ●●● ●● Levi Strauss & Co. McCann ●● ●●● ● ●● ● ● Levi Strauss & Co. (Dockers) Bartle ● ● ●● ●● ● LG Group Y&R ●●● ●● ● ● ● LG Group (electronics) JWT ●● ● ● ● ●● Lucent Technologies McCann ●●● ●● ● ● ● LVMH (Ebel) JWT ● ●●● ● ●●● LVMH (Louis Vuitton) Euro RSCG ●●●●● ● ● ●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●● Marriott International McCann ● ● ●●● ● Mars Inc. Grey ●● ● ●●●●●●●● ●●●●●●●●●●●●●●● ● ● ● ● Mars Inc. TBWA ●●●●●●●●● ● ●●●●●●●●●●● ● ●●●● ●●●●●●●● ● ● ●●●● ●● ●● ●● Mars Inc. (Masterfoods) BBDO ●●●●●●●●● ●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●● ●●●● ● ● ●● MasterCard International McCann ●●●●●●●●●●●●●●●● ●●●●● ●●●●●●●●●●●●●●●●● ●● ●●●●●●●●●●●●● ●● Matsushita Electric Ind. Co. Hakuhodo ● ● ● ●●●●● ●● ● Matsushita Electric Ind. Co. (Panasonic) Dentsu ●● ● ● ●●● ●● ●● Mattel Y&R ●●● ●●●●● ● ●●● ●●●●● ●● ●●●● ●●● ● ●●● ● ●● ●●● ●● Mattel (Barbie) O&M ●●●●●●●●● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●● Mattel (other) O&M ●●●●●●●● ● ●●●●●●●●●●● ●●●●●●● ●●●●●●●●●●●●●●●●● ●●●●●●●●●●●● McDonald’s Corp. DDB ●● ● ● ●●● ●●● ● ● ● ● ●● ●● ● ● ● ● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 23 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria McDonald’s Corp. Burnett ● ●●●● ● ● ●●● ● ●● ●●●●●●●●●● McDonald’s Corp. TBWA ●●● ● ●● ●● ● ● MCI Euro RSCG ●●●● ●● ● ●● ●●●● Medtronic Grey ● ●●● ● Merisant Co. Y&R ● ●●● ●● ● ● Merrill Lynch & Co. JWT ●● ● ●● ●● ● Michelin Grey ● ●●● ● ● ● Michelin O&M ●●● ● ● ●●● ● Michelin TBWA ●●● ● ●●● ●●●● ●● ●● ● ● Microsoft Corp. Euro RSCG ●● ● ●● ● ●●● ● ● Microsoft Corp. McCann ● ● ● ● ●●● ●●●●● ●●●●●●●●● ●●● ●● ●●●● ● ● ●●●●● Microsoft Corp. (MSN) McCann ●● ● ● ● ● ●● ● ● Microsoft Corp. (Xbox) McCann ●● ● ● ● ●●● ●● ●●●● ● ●●● ● ● ● ●● ● Mitsubishi Motors Corp. BBDO ●● ● ●● ●●●● ● Motorola O&M ●●● ●●● ● ● ●● ● ● ● ●● ●● ● ●●● ● ● ● ●● ●●● ● ●●● ●● Natuzzi Group JWT ●● ● ● ●● ● ● ● ● ●● NEC Corp. Hakuhodo ● ● ● ●●●● ●● ● ●● Nestle Euro RSCG ● ●●●●● Nestle JWT ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●● ●●●● ●●● ● ● ● ●●●● ●●● ●●● ●● Nestle Lowe ●● ● ●● ●●●●●●●● ●●●●●● Nestle McCann ● ● ●●●●● ●●●●●● ●●●●● ●●●●● ●●● ●●●●● ●●● ●●● ●●● ●● ●●● Nestle Publicis ●●● ●●●●● ●●●●●● ●●●●● ●●● ●● ●● ● ●●●●●●●●●●●● ●●●●●●●●● ● Nestle (corporate) O&M ●● ● ● ● ● ● ●● ●● ● ● ● ● ●●●●●● ●●● ●● ●●● Nestle (dairy) O&M ● ● ● ● ● ●● ● ● ●● Nestle (Perrier, San Pellegrino) O&M ●●●●●●● Nestle (pet food) DDB ●● ●●●●● ●●●●●●●●● ● ● ●●● ● Nestle (Purina PetCare) Fallon ●●● ●●●●● ●● ● ● ● ●● ●●●●●●●●●● Nestle/Coca-Cola Co. (Beverage Ptnrs., Nestea) Lowe ● ●● ● ●● New Zealand Dairy FCB ●●●● ● ●● ●● ● ● ●● ●●● Nike O&M ● ●●● ●● Nike Wieden ●●● ●●●●● ● ●● ● ● ●●● ●●●●●●●●● ● ●●●●● ● ●●●● ●●● ●●● ●● Nikon Corp. McCann ● ●● ● ● Nikon Corp. Red Cell ● ●●●●●● ●●●●●●●●●●●●●●● ● Nissan Motor Co. TBWA ●● ●● ● ● ● ●● ● ●●●●● ●●● ● ● ● ●● Nokia Corp. Grey ● ● ●● ●●● ● ● ●●●● ●●●● ●●●●● ●●● ● Novartis Euro RSCG ●● ● ● ● ●●●●● ●●●●●●●●●●● ●● ●● ●● ● ● ● Novartis Grey ●●● ●●●●● ●●●●● ● ● ● ● ●● ● ●● ● ● ● ●●●●●● Novartis McCann ● ● ● ●● ●● Novartis O&M ●●● ●● Novartis Y&R ●● ● ●●●●●● Novartis (Ciba Vision) Grey ● ● ●● ●● ● Novartis (Gerber) Grey ●●●●● ● ● OKI Europe Euro RSCG ●●● ●●● ●●● Olympus Corp. FCB ●●●●●●●● ●●● ●●●●●●●●●●●●●● One World Alliance MCSaatchi ●●●● Oracle Corp. Grey ● ● ● ● ●●●●●●●●●●●●●● Otsuka Pharmaceutical Co. Dentsu ●●● ●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 24 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Payless ShoeSource Saatchi ●●●●● PepsiCo BBDO ●●●●●●●●● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●● ●● ●●● ●● PepsiCo DDB ●● ● ● ●● ● ●●● ●●●●● ●●●●●●● ●● ●●● ● ● PepsiCo Euro RSCG ●● ● ● ● ●●● ● ● ● PepsiCo (Frito-Lay) BBDO ●●● ●● ●● ● ● ● ●● ● ●●● ● ●●● ● ●● ●● ●● ●● ● ●● PepsiCo (Gatorade) BBDO ● ●●●● ● ●●● PepsiCo (Quaker) BBDO ●●●● ●●●● PepsiCo (Quaker) Y&R ●● ●● ● Perfetti Van Melle (Frisk) Bartle ●● Perfetti Van Melle (Mentos) Bartle ●● ● ●●●●●●●● ●●●●●●●●●●●●●●●● ●● ●●● ● ● ● Pernod Ricard Y&R ●● ● ● ● Pernod Ricard (Seagram) O&M ●●● ●●●●● Pfizer BBDO ● ● ● ● ●●●●● ●●●●●●●●● ● ●●● ● ●●● ● ●● ● ● ● Pfizer Euro RSCG ●●● ●●●●● ● ●● ● ●●●●● ●● ●●●●●●●● ●●● ●●●●● ●●● ● ●● ●●● ●● Pfizer Grey ●● ●● ● ● Pfizer McCann ●● ●●●●●●●● Pfizer TBWA ●● ● ● ● Pfizer (consumer health) JWT ●●● ●●● ● ●●●●●● ● ●●● ●●●●●● ●● ●●●●● ●● ● ●●●●●●● ●● ●● Pfizer (Warner Lambert) O&M ●●● ●●● ● ●●●●●● Philips Electronics DDB ●●● ●●● ●● ●●● ●●●●● ●● ●● ● ● ● ●● ● ●●● ●●●●●●●● ●● Polaroid Corp. Euro RSCG ● ●●●● Procter & Gamble Co. Grey ●●● ●●● ● ●●●● ●● ●● ● ●●●●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●● Procter & Gamble Co. Burnett ●●● ●●● ● ●●●●● ●●●●● ● ●●●●●● ●●●●●●● ●●●●●●●●●●●●●●● ●●●●●●● Procter & Gamble Co. Publicis ●● ● ● ● ● ●● ●●● ●● ●●● ● ● ●●● ● ● ●● ● ●● Procter & Gamble Co. Saatchi ●●● ●●● ● ● ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●● ●●●●● ●● Procter & Gamble Co. (Wella) Red Cell ●● ●●●●●●● PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ●●●●●● ● ● ● ●●●●● ●●●● ● ● ● PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ●● ● ● ●●●●● ● ● ●●●● ●●●● ● ●●●●●● ●●●● ● Qantas Airways MCSaatchi ● ●●●●●● Qantas Airways Publicis ● ● ● ● ●● ●● ● Randstad Holding BBDO ● ●●●●●●●● Rayovac Corp. (Remington Products Co.) Grey ●● ● ●● Reckitt Benckiser Euro RSCG ●●● ●●●●● ●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Reckitt Benckiser JWT ●●● ●●● ● ●●●● ●●●●●●● ●●● ●● ● ● ● ●●●● ●●●● ● ● ● ● ● Reckitt Benckiser (Rimmel Coty) JWT ●●●●●● Red Cross Saatchi ● ●●●● Regione Sicilia Saatchi ●● ● ●●● ● ● ● ●● ● ●● ● ● Remy Cointreau (Remy Martin) Euro RSCG ● ●● ● ● ●● ● Renault BBDO ●●● ●●● Renault Lowe ● ●●●●● ●● Renault Publicis ● ●●● ● ● ● ●● ●●●●● ●●●● ●●●● ● ●●● ●● ● Reporters Sans Frontieres Saatchi ●● ●●●● ●● Ricoh Lowe ● ●●● ● ●● Ritter Sport Saatchi ● ●●●●●● Robert Bosch Co. JWT ●●●● ●● Roche Group Grey ●● ●● ● ● ●● ● Roche Group JWT ● ● ●●● ● ●●● ●●●●● ●● ●●●●●● ●●●● ● ●●●● ● ●● ●● ●● ●●● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 25 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Roche Group McCann ● ●●●●● ●● Roche Group O&M ● ● ●●● ● ●● Rolex JWT ●●● ● ● ●● ● ● ●●● ● ●● ● ● ● ● ● ● ● ● Rolex O&M ●● ● ●● ●● Royal Dutch Shell Group of Cos. BBDO ●● ● ● ● Royal Dutch Shell Group of Cos. Grey ● ●●● ●● ● ●● ● ● ● ● ● Royal Dutch Shell Group of Cos. JWT ●●●●●●●●●●●●●●●●● ●●●●● ●●●●●● ●●● ● ●●●● ●●●●●●●● ●●● ●●●●●●● Saint-Gobain Saatchi ●● ●●● ● ●● ● ● Samsonite Corp. TBWA ●●● ● ● ●●●●● ●●● ●●●● ●●●● ● ●●●● ●●● ●●● ●● Samsung Electronics Co. FCB ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●● SanDisk Corp. Euro RSCG ● ●●●●●●●●●●●●●● ● Sanofi-Aventis Euro RSCG ●●●●●●●●●●●●●● ● ● ●● ●● ●●●● ●● ●●●●●●●●●●●●●● ●●● ●●● ●● Sanofi-Aventis Grey ● ●●●● Sanofi-Aventis McCann ●● Sanofi-Aventis Publicis ●●● ●●●●● ●●● ●●●●●●●● ●●● ●●●●●●●●●●●●●●●●●●●●●● ●●● ●●● ●● SAP O&M ●●●●●●● ●●●●●●●●● ●●●●● ●●● ●●●●● ●●● ● ●●●●●● ●● ●●● ●● Sara Lee Corp. Grey ● ● ● ● ● ● ●●● ●● ●● ● ● ●●●● ●●●●●●● ● ● Sara Lee Corp. (Douwe Egberts) BBDO ● ● ●● ●●● ● ● ● SAS Grey ●● ● ● ● SC Johnson FCB ●●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● SCA Group Bartle ●●●● ●● ● ● ● ● SCA Group BBDO ● ●●●● Schering Plough Corp. McCann ●●●●●●● Schering Plough Corp. O&M ● ●●●● ● Schering Plough Corp. (Scholl) McCann ●● ●●● ● SEB Group (Rowenta, Tefal, Moulinex, Krups) Publicis ●● ●●● ● ● ●●● ●●●● ●●● ●●●●●●●●●● ●●●● ● ●● ● ● Shangri-La Group TBWA ●●●●● Sharp Corp. Hakuhodo ● ● ●● ● ●●● ● ●●● ● ● Shiseido Co. Dentsu ● ● ●● ●●● Siemens BBDO ●● ●● ●● ● ● Siemens McCann ●●● ● ●●● ● ●● ● ●●●●● ●●●●● ●●●●●●●●●●● ● ● ●●●● ● ● ●●● ●● Siemens Publicis ● ● ●●●● ● ● ● ● ● ● ●●● ●● ●● Siemens (mobile phones) McCann ●●● ●●●●● ● ● ● ●●●●● ●●●●●●●●●●●●●●●●●● ● ●● ● ●●●● ●● ●● Singapore Airlines Red Cell ●● ● ●●● ●● ●●●● ●●●●●●●●● ●●●●●●●●●●●●●●●● Singapore Tourism Board Red Cell ●● ●●●●● ●● ●●●●● ● ●●●●●●●●● ●●●●●●●●●●●●●●●● SkyTeam Euro RSCG ●● ●●●● ● ● ● Sony Corp. BBDO ●● ● ●● ● ● ● Sony Corp. Dentsu ● ● ●●● ●● ● ● ● Sony Corp. Fallon ● ●●●●●● ●●●●●●●●● ● ●●● ● ● ● Sony Corp. Grey ● ●●● ● ● ●● Sony Corp. O&M ●● ●●●●● Sony Corp. Saatchi ●●●● ● Sony Corp. TBWA ●● ● ● ● ● ●●●● ●●●●●●●●● ● ●● Sony Corp. Y&R ●●●●● ●● ● ●● Sony Corp. (Sony Pictures) McCann ●● ● ●●●●●● Sony Ericsson Mobile Comms. Bartle ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●● ●●●●● ●● ●●●● ● ● ●● ●● Sony Ericsson Mobile Comms. Y&R ●● ● ●●●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 26 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria SSL International (Durex) McCann ●● ●●●●● ● ●●● ● Standard Chartered Saatchi ●● ● ● ● Star Alliance Y&R ●● ● ● ● ●●● ●● ●●●●●● ●●● ● ● ●●● ●●●● ●● ●●● Sunkist Growers FCB ●● ●● ●● ●● ● Suzuki Motor Corp. Hakuhodo ● ●●●●●● Tchibo Holding (Beiersdorf) FCB ●●● ●● ● ●●●● ●●●●● ●●● ●●●●●●●●●●●●● ●●● ●●●●● ●● ●● Tchibo Holding (Beiersdorf) TBWA ●●●●●●●●●●●●● ●●●●●●●● ●●●●●●●●●●●●●●●●● ●●●●●●● ● ●●●●●● ●● Tele2 JWT ●● ● ●● ● ● Telefonica DDB ●●● ● Telefonica McCann ●●● ● ● Telefonica Y&R ●●●●●●● ● Telefonica (Terra) O&M ●●● ●●● ● ● ● TeliaSonera McCann ●●● ●●● Tetra Laval Group (Tetra Pak) FCB ● ●● ● ● ● Texas Instruments McCann ● ● Thales Euro RSCG ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Thomson Publicis ● ●● ●●●●●●● Tiffany & Co. McCann ●● ●●● ●●●●●●●●● Time Warner (Time magazine) Fallon ●● ●●●●●●● ●● ●●●●●● ●● ●●●●● ● ●●●●●●● ●●● ●●● Time Warner (Time Warner) Grey ●● ●●● ●● Total S.A. (Total, Fina, Elf) BBDO ●●●●●● ●●● Tourism New Zealand MCSaatchi ● ●●●●●● Toyota Motor Corp. Dentsu ●●● ● ● ● ● ●●●●●●● ●●● ●● Toyota Motor Corp. (Lexus) Saatchi ● ●●● ● ● ● ● ●●●● Toyota Motor Corp. (Toyota) Saatchi ●● ●● ● ● ● ● ● ● ●● ●●●● ●● ● Transitions Optical Saatchi ●● ●●● ●●●● ● Turespana Publicis ● ● ● ●●●●● ● ●●●●●● ● ●● ● ● ● UAL Corp. (United Airlines) Fallon ●●● ● ● ● ● ● ●● ●●● ● ●●● UBS Publicis ●● ●● ●●●●●●● Unibel (Bel Group hard cheese) Y&R ●●●●●● Unibel (Bel Group) Saatchi ●●● ● ●● ●● ●● ● ●●● ● ●● ● ● ● Unicharm Corp. JWT ●● ●●●● ●●● ●● Unilever JWT ●●●●●●●●●●●●●●●●● ●●●●● ●●●●●● ●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●● Unilever Lowe ●●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Unilever McCann ●●● ●●●●● ●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●● ● ●●●●●● ● ●●●● ●● Unilever (Bertolli) Bartle ● ●●●●●● ●●●● ●●● ● ● ● ● ● Unilever (Bestfoods) O&M ●●●●●● ● ● ● ● ● ●●● ●● ●● ●●● ● Unilever (Bestfoods, HPC Food) Lowe ●●● ●●● ● ● ●● ● ●●●●● ●●● ●● ●● ●●●●● ● ● ● ●●● ● ● Unilever (Bestfoods, Knorr) DDB ●● ● ●● ●●● ●● ● ● ●●●●●●●● Unilever (Birds Eye) Red Cell ●●●●●●●●● Unilever (Chesebrough-Pond’s) McCann ●● ●● ●● ●●●●● ●●●●● ●●●●●●●●● ● ● ●●● ●●●●●●●● ● ●●● ● Unilever (Comfort) O&M ●● ● ●●●●●●● Unilever (Dove) O&M ●●● ● ●●● ● ●●●● ● ● ● ● ●●●● ●●●● ●●●●● ● ●●●● ●●● ●●● ●● Unilever (Elida Faberge) McCann ●● ●● ●● ● ● Unilever (Findus) Grey ●● ● ● ●●● Unilever (Flora) Bartle ● ●●●●● ●●●●●● ●●● ● Unilever (Hellmann’s) O&M ●●●●●●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 27 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Unilever (Lever Faberge Household) Lowe ●● ●● ● ●● ●● ●● ●●●●●● ●●● ● ●●●● ● ●●● ●●● ● ● Unilever (Lever Faberge Impulse) Bartle ●●●●●●● Unilever (Lever Faberge Laundry) Lowe ●●●●● ●●● ●●●● ●●●●●● ●●● ● ●● ●●●●●● ●●●●● ●● Unilever (Lever Faberge Lynx, Axe) Bartle ●●● ●●●●● ●●● ● ● ●●● ●●●●●●● ●● ●●●●● ●● ● ●●●● ●●● ●● Unilever (Lever Faberge Oral Care) Lowe ●● ● ●●● ●●● ●● ●●●●●●●●● ● Unilever (Lever Faberge Personal Care) Lowe ●● ●●● ● ●● ● ● ●●●●● ●●● ●● ●●● ●●●●● ●●● ●●●● ●●● ●●● ●● Unilever (other) O&M ●●● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●●● ● ●●● Unilever (Ponds) O&M ● ●●● ● ●●● ● ● ●●● ●●● ● ●● Unilever (Signal, Mentadent) Bartle ●● ●● ●●● ● ●● Unilever (Slim-Fast) O&M ●● ● ● ●● Unilever (Surf) Bartle ● ● ●●● ●● Unisys Corp. Grey ●●●●● ● ●● ● ● United Biscuits Publicis ● ● ●● ●● ● ● United International Pictures Y&R ● ● ●●●● ● ● ● ● ● ● ● ● United Parcel Service McCann ● ● ●● ●● ● ●●● ●● ●●●● ●●●●●● ●●●●●●●●●●●●●●●● Universitas 21 Euro RSCG ●●●●● Varta Grey ●●●● ● Vattenfall Lowe ●● ● ● ● VF Corp. (Lee jeans) McCann ●●● ●●●● Visa International BBDO ● ●●●● ●●●● ●●● ●● Visa International Grey ● ● ● ● ●● ● ● ●● Visa International Saatchi ● ●●●● ●●●●●● ●● ●● ● Vivendi Universal Grey ● ●● ● ●●●●● ● ● Vodafone Group JWT ●●●●●● ● ● ● ●● ● ● Vodafone Group O&M ●● ●●● Volkswagen DDB ● ● ●●●●● ● ●●●● ● ● ●●●● ● ● ● ● ● Volkswagen (Audi) DDB ●●● ●●● ● Volkswagen (Seat) Grey ● ● ● ●● ● ● ●●●●● ● ●● ● Volkswagen (Skoda) Dentsu ●● ● ● ● ●● ● ●● ● Volkswagen (Skoda) Grey ● ● ●● ● ● ●● ●● ● ●● ●●● ●● ● ●● ● V&S Vin & Spirit (Absolut) TBWA ●●● ●●●●● ● ●●● ● ●●●●●● ●●●●●●●●●● ● ●●● ● ●●● ● Walt Disney Co. Burnett ●● ●●●● ●● Weight Watchers International FCB ● ● ● ●● ●● Whirlpool Corp. Publicis ●●● ● ●● ●●●●●●●● ●●●●●●●●●●●●●● ● ●●●●●● ● ●●● ●● Wm. Wrigley Jr. Co. BBDO ●● ●●●●● ● ●●●●● ● ● ●●●● ● ●●●●●●●●●●●● ● ● Wm. Wrigley Jr. Co. Grey ● ● ● ●● ●●● ● World Gold Council Bartle ● ●●●● Wyeth Grey ● ● ●● ● ● ●● ● ●● ●● ● ●● ● Wyeth McCann ● ●●● ● ● Wyeth O&M ● ●●● ● ● Wyeth Y&R ●● ● ●●● ● Wyeth Euro RSCG ●●● ●●● ● ● ●● ●● ●●●●● ●●●●●●●●● ●●●●●● ●●●●●●●● ●●●●●●● ●● Xerox Corp. Y&R ●● ● ●● ●●●●● ●●●●●●●● ●●● ●●● ●● ●● ● ● Yakult Honsha Co. (Yakult) Dentsu ●●●●●● Yum Brands O&M ● ● ● ●●● ●● ● Yum Brands (KFC) BBDO ●● ● ●● Yum Brands (Pizza Hut) BBDO ●●●●●●●●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 28 GLOBAL ACCOUNTS BY ADVERTISER NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Yves Rocher Lowe ●● ●● ● ● ●● Zapf Creation Grey ● ●● ●●● ● ● ● ●● ●● ●●● ● ● Zurich Financial Services Publicis ● ●● ●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 29 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Alcatel Arnold ●● ●●●●●● Brown-Forman Corp. (Jack Daniels, Southern Comfort) Arnold ● ●●●●●● ● GlaxoSmithKline Arnold ● ●● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 30 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Diageo (Baileys) Bartle ●●●● ●●●●● ●●●●● ● ●● ● ●●● ● ● ● Diageo (Johnnie Walker) Bartle ●●●●●●●●●●●●●●●●●●●●●●● ●●● ●●●●●●●●●●●●● ● ●●●●●● ●●● ●●● ●● Electrolux (AEG) Bartle ●● ●●●●● ●●● ●●●●●●●●●●● ● ● Levi Strauss & Co. Bartle ●●●●●●●●●●●●●●●● ● ●●● ● ●●●●●● ●●● ● ● ●●●●●●● ●●● ●● Levi Strauss & Co. (Dockers) Bartle ● ● ●● ●● ● Perfetti Van Melle (Frisk) Bartle ●● Perfetti Van Melle (Mentos) Bartle ●● ● ●●●●●●●● ●●●●●●●●●●●●●●●● ●● ●●● ● ● ● SCA Group Bartle ●●●● ●● ● ● ● ● Sony Ericsson Mobile Comms. Bartle ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●● ●●●●● ●● ●●●● ● ● ●● ●● Unilever (Bertolli) Bartle ● ●●●●●● ●●●● ●●● ● ● ● ● ● Unilever (Flora) Bartle ● ●●●●● ●●●●●● ●●● ● Unilever (Lever Faberge Impulse) Bartle ●●●●●●● Unilever (Lever Faberge Lynx, Axe) Bartle ●●● ●●●●● ●●● ● ● ●●● ●●●●●●● ●● ●●●●● ●● ● ●●●● ●●● ●● Unilever (Signal, Mentadent) Bartle ●● ●● ●●● ● ●● Unilever (Surf) Bartle ● ● ●●● ●● World Gold Council Bartle ● ●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 31 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Allianz BBDO ● ●●● ● ● ●●●●● ●● ●●●●● ●●●● Bayer Corp. BBDO ●● ●●●●● ● ●●●●● ●●● ● ●●● ● ●● ● ●●● ● ●● ●●●● ●●● ● BMW BBDO ●●●● ● Campbell Soup Co. BBDO ●● ● ●● Campina BBDO ● ● ●●● DaimlerChrysler BBDO ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●● ● ●● ● ●● ● DaimlerChrysler (Mercedes-Benz) BBDO ●● ●●●●●● Deutsche Bank BBDO ●●● ● ● Diageo (Guinness, Harp, Red Stripe) BBDO ●● ●●●● ●●● ●● Dr. Oetker BBDO ●●●● ●●●●● ●● E.&J. Gallo Winery BBDO ●● ●● ● FedEx Corp. BBDO ●●●●●●● ●● ●●● ● ● ●●● ●● General Electric Co. BBDO ● ●● ● ● ● ● Gillette Co. BBDO ●● ●● ●●●●● ●● ●●●●●● ●●● ● ● ● Gillette Co. (Braun) BBDO ●● ● ● ●●● ●● ●●●● ● ●●● ● ● ● Gillette Co. (Oral-B) BBDO ●● ● ● ●●● ●● ●●●● ● ●●● ● ● ● GlaxoSmithKline BBDO ●●●● ● Heineken BBDO ●● ●● ● Henkel BBDO ●●●●● ●● ●●● ●● ●●●●●●●●●●●●● ●● ● House of Prince BBDO ●●● ● ● Imperial Chemical Industries (ICI Paints) BBDO ● ● ● ● ● ● ●●●● ● ●● ● ●●● ING BBDO ●●●●● Mars Inc. (Masterfoods) BBDO ●●●●●●●●● ●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●● ●●●● ● ● ●● Mitsubishi Motors Corp. BBDO ●● ● ●● ●●●● ● PepsiCo BBDO ●●●●●●●●● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●● ●● ●●● ●● PepsiCo (Frito-Lay) BBDO ●●● ●● ●● ● ● ● ●● ● ●●● ● ●●● ● ●● ●● ●● ●● ● ●● PepsiCo (Gatorade) BBDO ● ●●●● ● ●●● PepsiCo (Quaker) BBDO ●●●● ●●●● Pfizer BBDO ● ● ● ● ●●●●● ●●●●●●●●● ● ●●● ● ●●● ● ●● ● ● ● Randstad Holding BBDO ● ●●●●●●●● Renault BBDO ●●● ●●● Royal Dutch Shell Group of Cos. BBDO ●● ● ● ● Sara Lee Corp. (Douwe Egberts) BBDO ● ● ●● ●●● ● ● ● SCA Group BBDO ● ●●●● Siemens BBDO ●● ●● ●● ● ● Sony Corp. BBDO ●● ● ●● ● ● ● Total S.A. (Total, Fina, Elf) BBDO ●●●●●● ●●● Visa International BBDO ● ●●●● ●●●● ●●● ●● Wm. Wrigley Jr. Co. BBDO ●● ●●●●● ● ●●●●● ● ● ●●●● ● ●●●●●●●●●●●● ● ● Yum Brands (KFC) BBDO ●● ● ●● Yum Brands (Pizza Hut) BBDO ●●●●●●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 32 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Anheuser-Busch Cos. DDB ●● ● ● ●●● ● Clorox Co. DDB ●●● ●●●●●●●● ● ●● ● ● ● ●●● ● ●●● ●●●●●●●●● ●●● ●● Dell DDB ●● ● ● ●●● ● ●●●●● ● ●●●●●●● Epson Seiko Corp. DDB ●● ● ●●●●● ●●●●●●●●● ●●●●●●● ExxonMobil Corp. DDB ●●● ●●●● ●●●●●● ●● ● ●●●● ● ●● ●●● ●●● ●● Hasbro DDB ●●●●●● Henkel DDB ●● ● ●●●●●●●● ●●● ●● ●● ●●●●●●●●● ● ● ● ● ● ● Johnson & Johnson DDB ●●● ● ● ● ●● ●●● ● ●●●●●● ●● ●●●●●●●●●● ●●● ●●●● ●●● ●● McDonald’s Corp. DDB ●● ● ● ●●● ●●● ● ● ● ● ●● ●● ● ● ● ● ● Nestle (pet food) DDB ●● ●●●●● ●●●●●●●●● ● ● ●●● ● PepsiCo DDB ●● ● ● ●● ● ●●● ●●●●● ●●●●●●● ●● ●●● ● ● Philips Electronics DDB ●●● ●●● ●● ●●● ●●●●● ●● ●● ● ● ● ●● ● ●●● ●●●●●●●● ●● Telefonica DDB ●●● ● Unilever (Bestfoods, Knorr) DDB ●● ● ●● ●●● ●● ● ● ●●●●●●●● Volkswagen DDB ● ● ●●●●● ● ●●●● ● ● ●●●● ● ● ● ● ● Volkswagen (Audi) DDB ●●● ●●● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 33 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Ajinomoto Co. Dentsu ● ●●●●●● Canon Dentsu ●● ● ● ●●●●● ● ● ●● ● ●●● ● ● ●●●●● ●● ●●● ●● Fuji Photo Film Co. Dentsu ● ● ●●●● ● Honda Motor Co. Dentsu ●●●● ● ● ●● Japan Tobacco Co. Dentsu ●●●●● Kao Corp. Dentsu ● ●● ●●●● ●● Matsushita Electric Ind. Co. (Panasonic) Dentsu ●● ● ● ●●● ●● ●● Otsuka Pharmaceutical Co. Dentsu ●●● ●● Shiseido Co. Dentsu ● ● ●● ●●● Sony Corp. Dentsu ● ● ●●● ●● ● ● ● Toyota Motor Corp. Dentsu ●●● ● ● ● ● ●●●●●●● ●●● ●● Volkswagen (Skoda) Dentsu ●● ● ● ● ●● ● ●● ● Yakult Honsha Co. (Yakult) Dentsu ●●●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 34 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Agilent Technologies Euro RSCG ●● ●●●●●● ●●●●●●●● Air France-KLM Group (Air France) Euro RSCG ●●● ●●● ● ● ●● ●●●●● ●●● ●●●●●●●●●●●●●●●●●● ●●●●●● ●●● ●● Alberto Culver Co. Euro RSCG ●●● ● ● ● ● ●●● ●●● ● ●● ● ●●●●●● ●●● ●● ●● ●●●●●● Altria Group (Kraft) Euro RSCG ●● ● ● ● ● American Standard Cos. Euro RSCG ●● ● ●● ● American Standard Cos. (Trane) Euro RSCG ●●● ● ●● ● Banco Bilbao Vizcaya Argentaria Euro RSCG ● ●● ● ●●●●● ●● Boehringer-Ingelheim Euro RSCG ●● ●● ●● Cadbury Schweppes Euro RSCG ●● ● ●●●●● Capgemini Euro RSCG ●● ● ● ●●● ● ●●●●● ●● ● ● ● Carrefour Euro RSCG ●●●●●● Credit Suisse Group Euro RSCG ●●●●●● ●●●●●●●●●●●●●●●●●●●●●● Danone Group (biscuits) Euro RSCG ● ●● ● ●●●●● ● ●●●● ●●●●● ● Danone Group (water) Euro RSCG ●●● ● ● ● ● ● ● ● ● ● ●●● ● Dell Euro RSCG ●●●● ● ●● Diageo Euro RSCG ●●● ● ● ● ● ● ● ● EADS (Airbus) Euro RSCG ●● ●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●● ●●●●●●●●● Energizer Holdings Euro RSCG ●●●●●●●● Ford Motor Co. (Volvo ) Euro RSCG ●● ● ● ●●● ● ●●●●●●● ●●● ● ●●● ● ● ●●● ●● Intel Corp. Euro RSCG ●●● ●●● ● ● ● ●● ● ● ● ●●● ●●●●●●●● ●●●● ●● L’Oreal Euro RSCG ● ● ●●●● ●●●●●●●●●●● ●● ●●● LVMH (Louis Vuitton) Euro RSCG ●●●●● ● ● ●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●● MCI Euro RSCG ●●●● ●● ● ●● ●●●● Microsoft Corp. Euro RSCG ●● ● ●● ● ●●● ● ● Nestle Euro RSCG ● ●●●●● Novartis Euro RSCG ●● ● ● ● ●●●●● ●●●●●●●●●●● ●● ●● ●● ● ● ● OKI Europe Euro RSCG ●●● ●●● ●●● PepsiCo Euro RSCG ●● ● ● ● ●●● ● ● ● Pfizer Euro RSCG ●●● ●●●●● ● ●● ● ●●●●● ●● ●●●●●●●● ●●● ●●●●● ●●● ● ●● ●●● ●● Polaroid Corp. Euro RSCG ● ●●●● PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ●●●●●● ● ● ● ●●●●● ●●●● ● ● ● PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ●● ● ● ●●●●● ● ● ●●●● ●●●● ● ●●●●●● ●●●● ● Reckitt Benckiser Euro RSCG ●●● ●●●●● ●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Remy Cointreau (Remy Martin) Euro RSCG ● ●● ● ● ●● ● SanDisk Corp. Euro RSCG ● ●●●●●●●●●●●●●● ● Sanofi-Aventis Euro RSCG ●●●●●●●●●●●●●● ● ● ●● ●● ●●●● ●● ●●●●●●●●●●●●●● ●●● ●●● ●● SkyTeam Euro RSCG ●● ●●●● ● ● ● Thales Euro RSCG ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Universitas 21 Euro RSCG ●●●●● Wyeth Euro RSCG ●●● ●●● ● ● ●● ●● ●●●●● ●●●●●●●●● ●●●●●● ●●●●●●●● ●●●●●●● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 35 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Electronic Data Systems Corp. Fallon ● ● ●●●●●● ●●●●●●●●● ●●●●●●● ●●●●●●●●● ●●● ●● Nestle (Purina PetCare) Fallon ●●● ●●●●● ●● ● ● ● ●● ●●●●●●●●●● Sony Corp. Fallon ● ●●●●●● ●●●●●●●●● ● ●●● ● ● ● Time Warner (Time magazine) Fallon ●● ●●●●●●● ●● ●●●●●● ●● ●●●●● ● ●●●●●●● ●●● ●●● UAL Corp. (United Airlines) Fallon ●●● ● ● ● ● ● ●● ●●● ● ●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 36 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Adolph Coors Co. FCB ●● ● ●● Altria Group (Kraft) FCB ●●●●●●●●●●●●●●● ●● ●● ● ● ● ● ● ●●● ●●● ● ● ●● ●● Boeing Co. FCB ●●●●●●● ● ● ●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●● ●●●● ●●● ●● Bristol-Myers Squibb Co. FCB ●● ●● ● ●● ●●● ● ● ●● ●● ●● ● ● Hewlett-Packard Co. FCB ●●●●●●●●●●●●●●●● ●● ● ● ● Hilton Hotels Corp. FCB ●● ●● ●● ● Hong Kong Tourism Board FCB ●● ● ● ● ●●●● ● ●● ●●● ●● Iberia Airlines FCB ● ● ●●●●● ●●●●● ● ● ● ●● ●●●● ● ●●● ●● ●● Jamaica Tourist Board FCB ●● ● ●●●●●● ● J.P. Morgan Chase & Co. FCB ● ●●●●● New Zealand Dairy FCB ●●●● ● ●● ●● ● ● ●● ●●● Olympus Corp. FCB ●●●●●●●● ●●● ●●●●●●●●●●●●●● Samsung Electronics Co. FCB ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●● SC Johnson FCB ●●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● Sunkist Growers FCB ●● ●● ●● ●● ● Tchibo Holding (Beiersdorf) FCB ●●● ●● ● ●●●● ●●●●● ●●● ●●●●●●●●●●●●● ●●● ●●●●● ●● ●● Tetra Laval Group (Tetra Pak) FCB ● ●● ● ● ● Weight Watchers International FCB ● ● ● ●● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 37 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria 3M Co. Grey ●● ● ● ● ●●●●● ● ● ● ● ● ● ●● Bayer Corp. Grey ● ●● ● ●● BMW Grey ●●● ● ●● Boehringer-Ingelheim Grey ● ● ●●● ● ● ● Boots Healthcare International Grey ●●●●●●● British Airways Grey ●● ● ●● British American Tobacco Grey ● ● ●●●●●●● ●●● ● ● ● ● ● ●● ● ●● ● ●●●●●●● ●●● ●●● ● ●●●●● Coca-Cola Co. Grey ● ● ●● ● ● ●●●● Dell Grey ● ●● ● ●●●● ●● ●● Deutsche Bank Grey ●●●●●●● ●● Diageo (Seagram) Grey ●● ● ● ● ● ● Dow Corning Corp. Grey ●●● ●●●● Electrolux Grey ●● ● ● ●● Electronic Arts Grey ●● ●● ●● ● ● Eli Lilly & Co. Grey ●●● ●●●●● ● ●● ● ● ● ● ● ●● ● ● ● ● ● ● Emirates Grey ●●●●●●● Escada Grey ●● ● ● ● GlaxoSmithKline Grey ●●● ●●●●● ●●●●● ● ●●● ● ●●●●●● ●●●● ●● ●●●●●● ●●●● ●●●●●●●●●●● Hasbro Grey ●●●●●●●● HVB Grey ●●● ● ●●● Mars Inc. Grey ●● ● ●●●●●●●● ●●●●●●●●●●●●●●● ● ● ● ● Medtronic Grey ● ●●● ● Michelin Grey ● ●●● ● ● ● Nokia Corp. Grey ● ● ●● ●●● ● ● ●●●● ●●●● ●●●●● ●●● ● Novartis Grey ●●● ●●●●● ●●●●● ● ● ● ● ●● ● ●● ● ● ● ●●●●●● Novartis (Ciba Vision) Grey ● ● ●● ●● ● Novartis (Gerber) Grey ●●●●● ● ● Oracle Corp. Grey ● ● ● ● ●●●●●●●●●●●●●● Pfizer Grey ●● ●● ● ● Procter & Gamble Co. Grey ●●● ●●● ● ●●●● ●● ●● ● ●●●●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●● Rayovac Corp. (Remington Products Co.) Grey ●● ● ●● Roche Group Grey ●● ●● ● ● ●● ● Royal Dutch Shell Group of Cos. Grey ● ●●● ●● ● ●● ● ● ● ● ● Sanofi-Aventis Grey ● ●●●● Sara Lee Corp. Grey ● ● ● ● ● ● ●●● ●● ●● ● ● ●●●● ●●●●●●● ● ● SAS Grey ●● ● ● ● Sony Corp. Grey ● ●●● ● ● ●● Time Warner (Time Warner) Grey ●● ●●● ●● Unilever (Findus) Grey ●● ● ● ●●● Unisys Corp. Grey ●●●●● ● ●● ● ● Varta Grey ●●●● ● Visa International Grey ● ● ● ● ●● ● ● ●● Vivendi Universal Grey ● ●● ● ●●●●● ● ● Volkswagen (Seat) Grey ● ● ● ●● ● ● ●●●●● ● ●● ● Volkswagen (Skoda) Grey ● ● ●● ● ● ●● ●● ● ●● ●●● ●● ● ●● ● Wm. Wrigley Jr. Co. Grey ● ● ● ●● ●●● ● Wyeth Grey ● ● ●● ● ● ●● ● ●● ●● ● ●● ● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 38 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS aa cc ** ii ** rr aa tt ** ee cc ** ss SS ii II aa rr aa mm ff CC nn EE AA ii

\\ AA ll

hh aa ee aa ii rr ll cc rr ss dd ee tt oo ss nn hh Agency dd dd ii tt uu ee nn II RR MM OO CC India Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland Turkey U.K. Israel Arabia Saudi Africa South Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Caribbean Austria Zapf Creation Grey ●● ●● ●●● ● ● ● ●● ●● ●●● ● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 39 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Ajinomoto Co. Hakuhodo ●●●●● ● All Nippon Airways Co. Hakuhodo ● Coca-Cola Co. Hakuhodo ●●●●● Hitachi Hakuhodo ●●●●●● Honda Motor Co. Hakuhodo ●●●●●●●●●●●●●●●●●● Kao Corp. Hakuhodo ●● ●●●● ●● Kobayashi Pharmaceutical Co. Hakuhodo ● ●●●●●●● Konica Minolta Holdings Hakuhodo ● ● ●●●●● ● ● ● Kyocera Corp. Hakuhodo ●●●●● Matsushita Electric Ind. Co. Hakuhodo ● ● ● ●●●●● ●● ● NEC Corp. Hakuhodo ● ● ● ●●●● ●● ● ●● Sharp Corp. Hakuhodo ● ● ●● ● ●●● ● ●●● ● ● Suzuki Motor Corp. Hakuhodo ● ●●●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 40 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Advance Agro JWT ● ● ● ● ●● ●● Altria Group (Kraft) JWT ●●●●●●●●● ●●●●●●●●●●●●● ●●●●●● ●●●● ●●●●●● ● ●●● ●●● ●● ●●● Altria Group (Nabisco) JWT ●●● ●●● ● ● ● ●●●●●●● American Household (Sunbeam Products) JWT ●●●● ● Cadbury Schweppes (Adams) JWT ●●●●●●●●● ●●●●● ● ●● ● ●●●● ●●● ● ● ● ● ● ● ● ● ●● ● Diageo JWT ●●● ● ●●● ●●● ● ● ● ●●●●●● ● ● ●●● ● ●●● ● ● ● ● ●● Diamond Trading Co. JWT ●● ●●●● ●●●●● ● ●● Energizer Holdings (Wilkinson-Schick) JWT ●● ● ●●● ●● ●●●● ● ●●● ● ●●●● ● ●●● ● ● ● ● ● ● Ford Motor Co. JWT ● ● ●●●●● ●●● ●● ●● ● ● ●●● ●●●●●●●●●●●●● ●● ●● Heineken JWT ●●●●●●● HSBC Holdings JWT ●●● ● ● ● ●● ● ● ●● ● ● ●●●●●● Kellogg Co. JWT ● ● ●●●● ● ● ●●● ●● ●● ●● ● ● ● ● ● ● Kimberly-Clark Corp. JWT ●●● ●●●●●●● ●●●● ●●● ● ●● ●● ● ● ● ● ● ●●● ●● ●● ●●● ●● KPMG JWT ●● ● ●●● ● LG Group (electronics) JWT ●● ● ● ● ●● LVMH (Ebel) JWT ● ●●● ● ●●● Merrill Lynch & Co. JWT ●● ● ●● ●● ● Natuzzi Group JWT ●● ● ● ●● ● ● ● ● ●● Nestle JWT ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●● ●●●● ●●● ● ● ● ●●●● ●●● ●●● ●● Pfizer (consumer health) JWT ●●● ●●● ● ●●●●●● ● ●●● ●●●●●● ●● ●●●●● ●● ● ●●●●●●● ●● ●● Reckitt Benckiser JWT ●●● ●●● ● ●●●● ●●●●●●● ●●● ●● ● ● ● ●●●● ●●●● ● ● ● ● ● Reckitt Benckiser (Rimmel Coty) JWT ●●●●●● Robert Bosch Co. JWT ●●●● ●● Roche Group JWT ● ● ●●● ● ●●● ●●●●● ●● ●●●●●● ●●●● ● ●●●● ● ●● ●● ●● ●●● ● Rolex JWT ●●● ● ● ●● ● ● ●●● ● ●● ● ● ● ● ● ● ● ● Royal Dutch Shell Group of Cos. JWT ●●●●●●●●●●●●●●●●● ●●●●● ●●●●●● ●●● ● ●●●● ●●●●●●●● ●●● ●●●●●●● Tele2 JWT ●● ● ●● ● ● Unicharm Corp. JWT ●● ●●●● ●●● ●● Unilever JWT ●●●●●●●●●●●●●●●●● ●●●●● ●●●●●● ●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●● Vodafone Group JWT ●●●●●● ● ● ● ●● ● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 41 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Altria Group (Kraft) Burnett ●●●●●● Altria Group (Marlboro) Burnett ● ● ●●●●●●●●●●● ●●●●● ● ●●● ●● ●●●●●●●●●● ●● ●●●● ●●● ● ● ●● Diageo (United Distillers) Burnett ●● ●●●● ●●● ●●●●●●●● ● ●●●● ●●●● Fiat Burnett ● ●● ●●● ● ●●● ●● ●● ● ●● ● ● ● ● Hallmark Cards Burnett ●● ● ● ● ● ●● Heineken Burnett ●●●●●●● H.J. Heinz Co. Burnett ●●● ● ● ●●●● ● ●● ●● ●● ● ● ● ● ● ● ● ● ● ● Kellogg Co. Burnett ●●● ● ● ● ● ●●● ● ● ● ●●● ● ●●●●●● ●●● ●● ●● ● ● ●●● ●● McDonald’s Corp. Burnett ● ●●●● ● ● ●●● ● ●● ●●●●●●●●●● Procter & Gamble Co. Burnett ●●● ●●● ● ●●●●● ●●●●● ● ●●●●●● ●●●●●●● ●●●●●●●●●●●●●●● ●●●●●●● Walt Disney Co. Burnett ●● ●●●● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 42 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Chiquita Brands Intl. Lowe ●●●●●●● ●●●●●●●●● ●●●● ● Coca-Cola Co Lowe ● ● ● ● ● ● ●●● ● ● Continental A.G. (tires) Lowe ●● ● ● ●● ●● ● ● ●●● ● ● ●● DaimlerChrysler Lowe ● ● ●● ●● ● ● ●●● ● Electrolux Lowe ● ●● ●●●●● ●●● ●●●●●●●●●●● ● ● ● ●● ● General Motors Corp. Lowe ● ● ● ●● ●●● ● ●●● ● ● ● InBev (Stella Artois) Lowe ●● ● ● ● ● ● ●● ● ● ● International Nutrition Co. (Dumex) Lowe ●●●● ● Japan Tobacco Co. (Winston) Lowe ●● ●●●●● Johnson & Johnson Lowe ●●● ● ● ● ● ●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●● ●● ●●● Nestle Lowe ●● ● ●● ●●●●●●●● ●●●●●● Nestle/Coca-Cola Co. (Beverage Ptnrs., Nestea) Lowe ● ●● ● ●● Renault Lowe ● ●●●●● ●● Ricoh Lowe ● ●●● ● ●● Unilever Lowe ●●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Unilever (Bestfoods, HPC Foods) Lowe ●●● ●●● ● ● ●● ● ●●●●● ●●● ●● ●● ●●●●● ● ● ● ●●● ● ● Unilever (Lever Faberge Household) Lowe ●● ●● ● ●● ●● ●● ●●●●●● ●●● ● ●●●● ● ●●● ●●● ● ● Unilever (Lever Faberge Laundry) Lowe ●●●●● ●●● ●●●● ●●●●●● ●●● ● ●● ●●●●●● ●●●●● ●● Unilever (Lever Faberge Oral Care) Lowe ●● ● ●●● ●●● ●● ●●●●●●●●● ● Unilever (Lever Faberge Personal Care) Lowe ●● ●●● ● ●● ● ● ●●●●● ●●● ●● ●●● ●●●●● ●●● ●●●● ●●● ●●● ●● Vattenfall Lowe ●● ● ● ● Yves Rocher Lowe ●● ●● ● ● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 43 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Advanced Micro Devices McCann ●● ●●●●● Agilent Technologies McCann ● ●● ● ● ● AMR Corp. (American Airlines) McCann ●●● ●●● ● ●●● ● ● ● ● ● Arla Foods McCann ● ● ●●● ● AstraZeneca McCann ● ●● ●●●●● Bacardi McCann ●●● ● ● ● ● ● ●●●●●● ●●● ● ● ●●● Bayer Corp. (Miles Labs) McCann ● ●● Black & Decker Corp. McCann ●● ●●●●●● Boots Healthcare International McCann ● ●● ● ●●●●●● ●●● ● ● ●● ●● ● ●●●● ●● ●● Brown-Forman Corp. McCann ● ● ●● ● ● ●● ● Cadbury Schweppes (Cadbury) McCann ●● ● ●●● ● ● ● ● ● ● ● Capital One Financial Corp. McCann ● ● Cathay Pacific Airways McCann ● ● ● ●● ● ● ●●●● ●●●●●●●●●●● Cendant Corp. (Avis) McCann ●●● ● ● Coca-Cola Co. McCann ●●● ●●●●● ●●●●● ●●● ● ● ● ●●● ●●●●● ●● ●● ●●●●●● ●●●●●●●● ●●● Delphi Corp. McCann ●● ●●● ● ●●●●●●● Deutsche Bank McCann ●●●●● Deutsche Lufthansa McCann ●●● ●● ● ● ●● ●●●●● ●●● ● ●●●●● ●●● ● ● ● ● ●● ●● ExxonMobil Corp. McCann ●●● ● ●●● ● ●●●● ●●●●● ● ● ● ●● ●●●● ●●●●●●●● ●●●● ●●●●●● Ferrero McCann ●●●●●● ●● ● ●● France Telecom (StarMedia) McCann ● ●●● ● ● ● General Electric Co. (Lighting Div.) McCann ●●●●●●●● General Mills McCann ● ● ● ● ● ●● ●●●●● ● ●●●●● ● ●● ● ●● ● ● General Mills (Cereal Partners Worldwide)McCann ●●● ● ●● ● ● ●●●●● ●● ●●● ●●● ● ● ●● ● General Mills (Yoplait) McCann ●●●●●●●●● General Motors Corp. McCann ●●● ●●●●● ●●●●●●●●●●●● ●●●●●●●●●● ●●●●● ●●● ● ● ● ● GlaxoSmithKline McCann ● ●●●● ● ●●● ● ●● ●●●● ●●●● Goodyear Tire & Rubber Co. McCann ● ● ●●●●● ●●●●●● ●● ●●● ● ● ●●●● ●● ● ● ● ●● ●● InBev McCann ● ● ●●●●● Invista (Lycra ) McCann ●●● ● ●●● Irish Tourism McCann ●● ●●● Japan Tobacco Co. (RJR) McCann ● ● ● ● ●● ●● ● ●●● ● ●● ● ●● Johnson & Johnson McCann ●● ●●●●●● ●●●●●● ● ● ● ●●● ● ● ●●● ●●● ●●●●●●●●●●●● ●●●●●● Johnson & Johnson (Vistakon, Acuvue) McCann ●●● ● ● ● ● ● ● ●● ● ● ●●●●● ●●● ●●● ●● L’Oreal McCann ●● ●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●● ●● L’Oreal (Dermo-Expertise) McCann ● ● ● ● ● ●● ● ●●● ● ● ● ● ●●● ●●●● ●● ●● L’Oreal (Maybelline) McCann ●●● ● ●●●●●● ●●● ●● ●●● ●●●●●●●●● ●●● ●●●●●●●● ●●●●●●●● ●● Levi Strauss & Co. McCann ●● ●●● ● ●● ● ● Lucent Technologies McCann ●●● ●● ● ● ● Marriott International McCann ● ● ●●● ● MasterCard International McCann ●●●●●●●●●●●●●●●● ●●●●● ●●●●●●●●●●●●●●●●● ●● ●●●●●●●●●●●●● ●● Microsoft Corp. McCann ● ● ● ● ●●● ●●●●● ●●●●●●●●● ●●● ●● ●●●● ● ● ●●●●● Microsoft Corp. (MSN) McCann ●● ● ● ● ● ●● ● ● Microsoft Corp. (Xbox) McCann ●● ● ● ● ●●● ●● ●●●● ● ●●● ● ● ● ●● ● Nestle McCann ● ● ●●●●● ●●●●●● ●●●●● ●●●●● ●●● ●●●●● ●●● ●●● ●●● ●● ●●● Nikon Corp. McCann ● ●● ● ● Novartis McCann ● ● ● ●● ●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 44 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Pfizer McCann ●● ●●●●●●●● Roche Group McCann ● ●●●●● ●● Sanofi-Aventis McCann ●● Schering Plough Corp. McCann ●●●●●●● Schering Plough Corp. (Scholl) McCann ●● ●●● ● Siemens McCann ●●● ● ●●● ● ●● ● ●●●●● ●●●●● ●●●●●●●●●●● ● ● ●●●● ● ● ●●● ●● Siemens (mobile phones) McCann ●●● ●●●●● ● ● ● ●●●●● ●●●●●●●●●●●●●●●●●● ● ●● ● ●●●● ●● ●● Sony Corp. (Sony Pictures) McCann ●● ● ●●●●●● SSL International (Durex) McCann ●● ●●●●● ● ●●● ● Telefonica McCann ●●● ● ● TeliaSonera McCann ●●● ●●● Texas Instruments McCann ● ● Tiffany & Co. McCann ●● ●●● ●●●●●●●●● Unilever McCann ●●● ●●●●● ●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●● ● ●●●●●● ● ●●●● ●● Unilever (Chesebrough-Pond’s) McCann ●● ●● ●● ●●●●● ●●●●● ●●●●●●●●● ● ● ●●● ●●●●●●●● ● ●●● ● Unilever (Elida Faberge) McCann ●● ●● ●● ● ● United Parcel Service McCann ● ● ●● ●● ● ●●● ●● ●●●● ●●●●●● ●●●●●●●●●●●●●●●● VF Corp. (Lee jeans) McCann ●●● ●●●● Wyeth McCann ● ●●● ● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 45 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria British Airways MCSaatchi ● ●●●●●● Jardine Matheson Hldgs. (Mandarin Oriental) MCSaatchi ● ● ●●● One World Alliance MCSaatchi ●●●● Qantas Airways MCSaatchi ● ●●●●●● Tourism New Zealand MCSaatchi ● ●●●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 46 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Abbott Laboratories O&M ●● ● ●●●●● Altria Group (Kraft) O&M ●●● ● ● ● ● ●● ●●● ● ● ●●● ●●● ● ●● ● ●● ●● ● ●● ●● American Express Co. O&M ●●● ● ● ●● ● ● ● ●● ●● ● ●● ●● ● ●●●● ●●●● ●● ●● American International Group O&M ● ●● ● ● AstraZeneca O&M ●●●●● BP (lubricants-Castrol) O&M ●●● ●●● ● ● ●●●● ●●●●● ●●●●●●●●●●●●●●●●● ● ●●●●●● ●●●● ●●●●●● BP (petrol, corp.) O&M ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Bristol-Myers Squibb Co. O&M ●● ●● ● ●●● British American Tobacco O&M ● ● ●●● ● ● ● ● ● ●●● ●● ● ● ● ●●● ● ●●●●●●● ●●● ● ●● Cisco Systems O&M ●●● ● ●●●● ● ●●●● ●● Coca Cola Co. (Fanta, Sprite) O&M ● ● ●● ● ● ●● ● ● ●●● ●● ● ●●● ● ● ●●●●●● ● ● ●●● Deutsche Post (DHL) O&M ●●●●●●●●●●●●●●●● ● ●●● ●●●●●●●●● ● ●●●●●●● ●●●●●●●●●●● ●●● ●● Diageo O&M ● ●●●● DuPont Co. O&M ●●● ●●● ● ● ●● ●●●●● ●●●●●●●●● ● ●●●●● ●●● ●●●● ●●● ●●● ●● Eastman Kodak Co. O&M ●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● ●●● ●● Eli Lilly & Co. O&M ●● ● ● ● Ford Motor Co. O&M ● ●●●●●● ● ● ●●●●●●● ●●●●● ● ● ● ●● Gillette Co. O&M ●●●●● ● ● ● ● ● ● ●● ● ●● ●●● ●●●● ●●● ●● Gillette Co. (Duracell) O&M ●●● ● ●●● ● ●● GlaxoSmithKline O&M ●●● ●●● ● ● ●●●●●●●●● ● ● ●●●● ●● ●●● ● ●●●●●●● ●● ●● ●● Heineken O&M ●●●●●●●● IBM Corp. O&M ●●●●●●● ● ●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●● Kimberly-Clark Corp. (adult care) O&M ●●●●●●●● ●●●●●● ● ● ● ● ● ● ● Kimberly-Clark Corp. (feminine care) O&M ●●● ●●●●● ● ●●● ● ● ● ● ●●● ● ●●● ●●●●● ●● ● ●● Kimberly-Clark Corp. (infant Care) O&M ●●●●●●●●● ● ●●● ●● ● ● ● ● ● ●●● ●●●●●●●● ●● ●● ●● Mattel (Barbie) O&M ●●●●●●●●● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●●●●●●●●● Mattel (other) O&M ●●●●●●●● ● ●●●●●●●●●●● ●●●●●●● ●●●●●●●●●●●●●●●●● ●●●●●●●●●●●● Michelin O&M ●●● ● ● ●●● ● Motorola O&M ●●● ●●● ● ● ●● ● ● ● ●● ●● ● ●●● ● ● ● ●● ●●● ● ●●● ●● Nestle (corporate) O&M ●● ● ● ● ● ● ●● ●● ● ● ● ● ●●●●●● ●●● ●● ●●● Nestle (dairy) O&M ● ● ● ● ● ●● ● ● ●● Nestle (Perrier, San Pellegrino) O&M ●●●●●●● Nike O&M ● ●●● ●● Novartis O&M ●●● ●● Pernod Ricard (Seagram) O&M ●●● ●●●●● Pfizer (Warner Lambert) O&M ●●● ●●● ● ●●●●●● Roche Group O&M ● ● ●●● ● ●● Rolex O&M ●● ● ●● ●● SAP O&M ●●●●●●● ●●●●●●●●● ●●●●● ●●● ●●●●● ●●● ● ●●●●●● ●● ●●● ●● Schering Plough Corp. O&M ● ●●●● ● Sony Corp. O&M ●● ●●●●● Telefonica (Terra) O&M ●●● ●●● ● ● ● Unilever (Bestfoods) O&M ●●●●●● ● ● ● ● ● ●●● ●● ●● ●●● ● Unilever (Comfort) O&M ●● ● ●●●●●●● Unilever (Dove) O&M ●●● ● ●●● ● ●●●● ● ● ● ● ●●●● ●●●● ●●●●● ● ●●●● ●●● ●●● ●● Unilever (Hellmann’s) O&M ●●●●●●● Unilever (other) O&M ●●● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ●●● ● ●●● Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 47 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Unilever (Ponds) O&M ● ●●● ● ●●● ● ● ●●● ●●● ● ●● Unilever (Slim-Fast) O&M ●● ● ● ●● Vodafone Group O&M ●● ●●● Wyeth O&M ● ●●● ● ● Yum Brands O&M ● ● ● ●●● ●● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 48 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Allied Domecq Publicis ●●● ●● ●● ●● ●●● ●●●●● ●●●●●●●●●●● ●●●●● ● ●●●● ●●● ●●● ●● BellSouth Corp. Publicis ● ●●● ●●●● British Airways Publicis ● ●●● ● ● ●●●●●●●● ●●● ●●●●●●●●●●● ● ● ● Cadbury Schweppes (Cadbury) Publicis ● ●● ● ● ●● ● Carrefour Publicis ●● ● ● ●● ●● Club Mediterranee Publicis ● ●●●●● ●●● ● ● Coca-Cola Co. (Light/Minute Maid) Publicis ● ●● ● ●●● ●●● ●●●●● ● ●●●● ● ● Curves International Publicis ●● ● ●●● ●● ●●●● ● ●● ● ● ● Ericsson Publicis ●●● ● ● ● ● ● ●●●● ● ● ●● ●●● ●●●● ● ●●●● ● ● ●● FMR Corp. (Fidelity Investments) Publicis ●● ● ●● ● ●●● ●●● ● ●●● ● Galderma Publicis ●●● ●●●●●●●●●●● ● Heineken Publicis ●● ●●●● Hermes International Publicis ●●● ● ● ● ●●● ● ● ●●● ● ● ● ● ● ●●● ●●● ●● ●● Hewlett-Packard Co. Publicis ●●● ●●● ● ● ●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ●● L’Oreal (Lancome, Labs. Garnier) Publicis ●●● ●●● ●●●●● ●●●●●●●● ●●● ●●●●●●●●●●●●●●●●● ●●●● ●●●● ●●● ●● Nestle Publicis ●●● ●●●●● ●●●●●● ●●●●● ●●● ●● ●● ● ●●●●●●●●●●●● ●●●●●●●●● ● Procter & Gamble Co. Publicis ●● ● ● ● ● ●● ●●● ●● ●●● ● ● ●●● ● ● ●● ● ●● Qantas Airways Publicis ● ● ● ● ●● ●● ● Renault Publicis ● ●●● ● ● ● ●● ●●●●● ●●●● ●●●● ● ●●● ●● ● Sanofi-Aventis Publicis ●●● ●●●●● ●●● ●●●●●●●● ●●● ●●●●●●●●●●●●●●●●●●●●●● ●●● ●●● ●● SEB Group (Rowenta, Tefal, Moulinex, Krups) Publicis ●● ●●● ● ● ●●● ●●●● ●●● ●●●●●●●●●● ●●●● ● ●● ● ● Siemens Publicis ● ● ●●●● ● ● ● ● ● ● ●●● ●● ●● Thomson Publicis ● ●● ●●●●●●● Turespana Publicis ● ● ● ●●●●● ● ●●●●●● ● ●● ● ● ● UBS Publicis ●● ●● ●●●●●●● United Biscuits Publicis ● ● ●● ●● ● ● Whirlpool Corp. Publicis ●●● ● ●● ●●●●●●●● ●●●●●●●●●●●●●● ● ●●●●●● ● ●●● ●● Zurich Financial Services Publicis ● ●● ●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 49 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria DaimlerChrysler (Mercedes-Benz) Red Cell ●● ● ●● ● Fiat (Alfa Romeo) Red Cell ●●● ●● Fiat (Iveco) Red Cell ● ●●●●●● ● ●●●●●●●●● ● ● ● Georgia-Pacific Corp. Red Cell ●● ●● ●●● ●● ● Imperial Tobacco Group Red Cell ● Nikon Corp. Red Cell ● ●●●●●● ●●●●●●●●●●●●●●● ● Procter & Gamble Co. (Wella) Red Cell ●● ●●●●●●● Singapore Airlines Red Cell ●● ● ●●● ●● ●●●● ●●●●●●●●● ●●●●●●●●●●●●●●●● Singapore Tourism Board Red Cell ●● ●●●●● ●● ●●●●● ● ●●●●●●●●● ●●●●●●●●●●●●●●●● Unilever (Birds Eye) Red Cell ●●●●●●●●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 50 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Alcoa Saatchi ● ● ●●●● ●●●● Brembo Saatchi ● ●●●●●●● Bristol-Myers Squibb Co. (Mead Johnson) Saatchi ●● ● ●● ● ● ●● ●● Bulgari Saatchi ●●● ●●●●●● ●●●●●●●●● ● ● ● ● ●● ● ●●●●● ●● ● ●●● ●●● ●● Cadbury Schweppes Saatchi ● ●●●● Carlsberg Saatchi ● ●●●●●●●● ● Chantelle Saatchi ●● ● ● ●●● ●● ●●● ● ● ●●● ●● ● ● Danone Group Saatchi ● ●●●●● Deutsche Telekom (T-Mobile) Saatchi ●● ●●● ● ● Diageo (Guinness, UDV) Saatchi ● ●●●●●●● D. Swarovski & Co. Saatchi ●●● ● ● ● ●● ● ● ● ● ● ● ●●● ● ● ● Emirates Saatchi ● ●●●● ● ● ● ●● ●●● ● ● ● General Mills (Big G, Cereal Partners) Saatchi ● ● ●●● ● ●● ● ●●●●● ●●●●● ●● ●●● ● ●● ● ●●● ● ● ●● ● General Mills (GMI) Saatchi ● ● ● ● ● ● ● ●● ● ● ●●●●●● ●●●● GlaxoSmithKline Saatchi ●● ● ●●● ● GNTO (Greek National Tourist Org.) Saatchi ● ●●●●●● ● ●●●●●●● ●●●● ● House of Prince Saatchi ●●● ● ●● ● International Olympic Committee Saatchi ● ● ●● ●● ● ● ● Invista (Koch Industries) Saatchi ●●●●●●●●●●● Johnson & Johnson Saatchi ●●● ●● ● Kilroy Travels Saatchi ●● ●● ● Payless ShoeSource Saatchi ●●●●● Procter & Gamble Co. Saatchi ●●● ●●● ● ● ●●●●●●●●●●● ●●●●●●●●●●● ●●●●●●●●●●●●●● ●●●●● ●● Red Cross Saatchi ● ●●●● Regione Sicilia Saatchi ●● ● ●●● ● ● ● ●● ● ●● ● ● Reporters Sans Frontieres Saatchi ●● ●●●● ●● Ritter Sport Saatchi ● ●●●●●● Saint-Gobain Saatchi ●● ●●● ● ●● ● ● Sony Corp. Saatchi ●●●● ● Standard Chartered Saatchi ●● ● ● ● Toyota Motor Corp. (Lexus) Saatchi ● ●●● ● ● ● ● ●●●● Toyota Motor Corp. (Toyota) Saatchi ●● ●● ● ● ● ● ● ● ●● ●●●● ●● ● Transitions Optical Saatchi ●● ●●● ●●●● ● Unibel (Bel Group) Saatchi ●●● ● ●● ●● ●● ● ●●● ● ●● ● ● ● Visa International Saatchi ● ●●●● ●●●●●● ●● ●● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 51

NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Adidas Salomon TBWA ●●●●●●● ●●●●●●●●●●●●●●● ●●●●●●●●●●●●●●●●●●●●● ●●● ●●●● ●●● ●● Apple Computer TBWA ●● ● ● ● ● ●● ●●●●● ●●●● ● ● ●●● Canon TBWA ●●● ● ● ● ● Haagen Dazs TBWA ●●●●●●● ●● ●●● ●●●●●●●● Henkel TBWA ● ●●●●●●●● ●●● ●●●●●●●●●● ●●● ● Mars Inc. TBWA ●●●●●●●●● ● ●●●●●●●●●●● ● ●●●● ●●●●●●●● ● ● ●●●● ●● ●● ●● McDonald’s Corp. TBWA ●●● ● ●● ●● ● ● Michelin TBWA ●●● ● ●●● ●●●● ●● ●● ● ● Nissan Motor Co. TBWA ●● ●● ● ● ● ●● ● ●●●●● ●●● ● ● ● ●● Pfizer TBWA ●● ● ● ● Samsonite Corp. TBWA ●●● ● ● ●●●●● ●●● ●●●● ●●●● ● ●●●● ●●● ●●● ●● Shangri-La Group TBWA ●●●●● Sony Corp. TBWA ●● ● ● ● ● ●●●● ●●●●●●●●● ● ●● Tchibo Holding (Beiersdorf) TBWA ●●●●●●●●●●●●● ●●●●●●●● ●●●●●●●●●●●●●●●●● ●●●●●●● ● ●●●●●● ●● V&S Vin & Spirit (Absolut) TBWA ●●● ●●●●● ● ●●● ● ●●●●●● ●●●●●●●●●● ● ●●● ● ●●● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 52 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Nike Wieden ●●● ●●●●● ● ●● ● ● ●●● ●●●●●●●●● ● ●●●●● ● ●●●● ●●● ●●● ●●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings. GLOBAL MARKETING November 8, 2004 | Advertising Age | 53 GLOBAL ACCOUNTS BY AGENCY NETWORK NORTH MIDDLE AMERICA LATIN AMERICA EUROPE EAST AFRICAASIA, AUSTRALIA AND PACIFIC ISLANDS

Agency India Indochina* Indonesia Japan Malaysia Zealand New Pakistan Philippines Singapore Korea South Sri Lanka Taiwan Thailand Balkans* Baltics* Belgium Rep Czech Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Arabia Saudi Africa South Other Africa* Australia China Hong Kong Client company (division or brand) network U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela America Central Caribbean* Austria Accenture Y&R ●●● ● ● ● ●●●●● ● ●●●●●●● ●●●●●● ● ●●●● ● ●●● ● Altria Group (tobacco) Y&R ● ● ● ● ● ● ●●●● ● ●●● ● ●●●●● ●● ●● ●● ●● ● Barilla Holding Y&R ●●●●●●●●●●●●● ●●●● ● ● Cadbury Schweppes Y&R ● ●●● ●● ● Campbell Soup Co. Y&R ●● ●●● ●● ●● ● Caterpillar Y&R ●● ●●●●● ●●●●●●●●● ●●●●●●● ●● ● Chanel Y&R ● ● ●● ● ChevronTexaco Corp. Y&R ●● ●●●● ● ●●● ● ● ● ● ● ●●●● ●● ● ●●●●● ● ● Citigroup (Citibank) Y&R ●●● ●●●● ●●● ● ●● ●●● ● ●● ● ● ●●●● ● ●●●●●●●●●●●● ●● Colgate-Palmolive Co. Y&R ●●● ●●●●●●●●●●●●●●●●●●● ●●● ●●●●●●●●●●●●●●●●●●●●●●● ●●●●●● ●● Computer Associates International Y&R ●●● ● ● ● ●●●●● ● ●●●●●● ●●●●●● ● ●●●● ● ●● ●● Danone Group (biscuits) Y&R ● ●●● ● ● ● ● Danone Group (fresh dairy products) Y&R ●●● ● ● ●●●●●●●● ● ● ●●●●●●●●●● ●●● ● ● ● Deutsche Post (DHL) Y&R ●●●●●●● Ford Motor Co. (Jaguar) Y&R ●● ● ● ● ●● ●●● ● ●●●●● ●●● ● ●● ● Ford Motor Co. (Land Rover) Y&R ●●● ● ● ● ● ●● ● ● ●● ●●●●● ● ●● ●● Fortune Brands (Jim Beam) Y&R ● ●●● ● FreeMove Y&R ●●● ●● LG Group Y&R ●●● ●● ● ● ● Mattel Y&R ●●● ●●●●● ● ●●● ●●●●● ●● ●●●● ●●● ● ●●● ● ●● ●●● ●● Merisant Co. Y&R ● ●●● ●● ● ● Novartis Y&R ●● ● ●●●●●● PepsiCo (Quaker) Y&R ●● ●● ● Pernod Ricard Y&R ●● ● ● ● Sony Corp. Y&R ●●●●● ●● ● ●● Sony Ericsson Mobile Comms. Y&R ●● ● ●●●● Star Alliance Y&R ●● ● ● ● ●●● ●● ●●●●●● ●●● ● ● ●●● ●●●● ●● ●●● Telefonica Y&R ●●●●●●● ● Unibel (Bel Group hard cheese) Y&R ●●●●●● United International Pictures Y&R ● ● ●●●● ● ● ● ● ● ● ● ● Wyeth Y&R ●● ● ●●● ● Xerox Corp. Y&R ●● ● ●● ●●●●● ●●●●●●●● ●●● ●●● ●● ●● ● ●

Key to multi-network advertising organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks, *See notes on Page 15 for country groupings.