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COMMUNITY RELATIONS YEAR in REVIEW | 2016-17 Table of Contents

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COMMUNITY RELATIONS YEAR in REVIEW | 2016-17 Table of Contents COMMUNITY RELATIONS YEAR IN REVIEW | 2016-17 Table of Contents Mission .....................................................................................1 Key Highlights ........................................................................2 Sponsorship .............................................................................3 Sponsorship by Key Focus Area ...........................................4 Strengthening Our Community ........................................................4 Promoting Community Pride ............................................................5 Aboriginal People ................................................................................6 Supporting Saskatchewans Growth Through Partnership ..........6 Show Lounge In-Kind Donations ........................................7 Employees Give Back ............................................................8 Scholarships ...........................................................................11 Creative Giving .....................................................................11 2016/17 Annual Results .....................................................17 Appendix ................................................................................19 L VE YOUR NEIGHBOUR. Proceeds from ticket and Great Western Brewery sales will be donated to the Canadian Red Cross to support Fort McMurray. KEY HIGHLIGHTS • SaskGaming provided $491,786 in donations, sponsorships and in-kind support to 59 organizations, projects and events in the communities where we operate • 34.76 per cent (or $170,956) went towards supporting Aboriginal people and programs • 16.17 per cent (or $79,450) went towards supporting the Moose Jaw community • $14,368 was donated through our Employee Programs • $108,579 was raised by the community through SaskGaming initiatives (Creative Giving) • 51.5 per cent (up from 50.7 per cent in 2015) of survey respondents in the province wide survey think positively of SaskGaming’s community support 1 A Year in Review | Community Relations SaskGaming 1 MISSION The mission of SaskGaming’s community relations program is to demonstrate good corporate citizenship and to employ best practices in the gaming industry for corporate social responsibility and community investment. SaskGaming is dedicated to the communities in which it operates by contributing to various charities and non-profits through: • Sponsorships, • Show Lounge in-kind donations, • Scholarships, • Employee programs and volunteerism, and, • Creative giving. 2 A Year in Review | Community Relations SPONSORSHIP SaskGaming distributes its sponsorship funds by contributing to four (4) key focus areas. These key focus areas support SaskGaming’s corporate strategy and its employees, guests and communities. These key focus areas are: Strengthening Our Community • Supporting organizations that provide food or shelter for disad- vantaged people or improve public health and safety. Promoting Community Pride • Supporting festivals, events and tournaments involved with sport, culture, arts, entertainment and/or diversity. These events drive community participation and tourism. Aboriginal People • Supporting events and/or projects that will engage, support and ultimately benefit Aboriginal people and/or organizations within Saskatchewan. Supporting Saskatchewan’s Growth through Partnership • Partnership with key stakeholders to sponsor projects, events or conferences that support Saskatchewan’s business development, tourism, economic growth, safety, healthy lifestyles, education and labour development. SaskGaming aspires to meet the following targets when distributing sponsorship dollars: 1 | The publics opinion of SaskGaming’s community support is at least 50 per cent positive 2 | Contribute at least 25 per cent of its sponsorship dollars towards Aboriginal people, organizations and/or events 3 | Contribute 80 per cent of its sponsorship dollars towards Regina and surrounding areas and 20 per cent to Moose Jaw and surrounding areas *Please note that sponsorships and Show Lounge in-kind donations make up 100 per cent of targets 1 and 2. SaskGaming KidSport Corporate Challenge 3 SPONSORSHIPS BY KEY FOCUS AREA SaskGaming gave generously to all key focus areas through sponsorships and in-kind Show Lounge donations in 2016/17, by providing a $491,786 investment in the communities in which they operate. Some examples of these sponsorships have been broken down by key focus area. 1 | Strengthening Our Community First Steps Wellness Centre First Steps Wellness Centre Casino Regina was proud to support the First Steps Wellness Centre and the launch of their Children’s Cerebral Palsy Program. The finan- cial support of SaskGaming enabled the centre to begin the program in June. Moose Jaw Health Foundation Gala “We raised $31,559. It was an absolutely tremendous night. Thank you, [Casino Moose Jaw], once again for your amazing support.” – Kelly McElree, Executive Director of Moose Jaw Health Foundation Moose Jaw Habitat for Humanity Colour Run Casino Moose Jaw had their own colour station at the Habitat for Moose Jaw Health Foundation Gala Regina and Moose Jaw & District Humanity Colour Run that raised approximately $15,000 for the cause Food Banks in Moose Jaw. A handful of Casino Moose Jaw employees decided to get “colourful” and race through the exciting course. Regina and Moose Jaw & District Food Banks Casinos Regina and Moose Jaw contributed once again to the Regina and Moose Jaw & District Food Banks through the 12 Days of Giving Campaign. With SaskGaming’s help, the food banks were able to reach their goal of $150,000 in donations, which fed over 2,000 families during the holiday season. A Year in Review | Community Relations 4 Moose Jaw Habitat for Humanity Colour Run 2 | Promoting Community Pride Breakout West The 14th annual BreakOut West awards and festival, which showcased the best and brightest in western Canadian music, was held in Regina in October. Casino Regina sponsored the awards show in the Show Lounge. The event featured two headliners: Brett Kissel and Colin Mosaic Festival of Cultures/Motif Multicultural James. Festival Saskatchewan Roughriders, Regina Rams, Regina Red Sox, Moose Jaw Miller Express, Regina Pats, Moose Jaw Warriors Casinos Regina and Moose Jaw strategically partner annually with numerous Saskatchewan sports teams. These teams are a source of great pride to the Regina and Moose Jaw communities creating sustainable and beneficial partnerships across the province. Mosaic Festival of Cultures/Motif Multicultural Festival Breakout West 5 In support of diversity, Casinos Regina and Moose Jaw contribute to both the Regina and Moose Jaw multicultural festivals. These events are anticipated amongst both communities and drive traffic from around the province. Festival of Words For the seventh year, Casino Moose Jaw was the proud presenting sponsor of the Saturday night live concert for the Festival of Words held in the Mae Wilson Theatre. This event was highly attended with over 300 people and featured award-winning artist and Canadian folk music icon, Connie Kaldor. Saskatchewan Roughriders, Regina Rams, Regina SaskGaming Red Sox, Moose Jaw Miller Express, Regina Pats, Festival of Words 5 Moose6 Jaw Warriors 8 3 | Aboriginal People Smudge Walk SaskGaming was proud to be the entertainment sponsor of the Regina Chamber of Commerce North Central Smudge Walk for the third consecutive year. After north central was named Canada’s worst neighbourhood in a 2007 Maclean’s magazine article, the community organized the first walk to help dispel this myth. Fast forward to today and approximately 1,000 people gather yearly for the smudge. Celebrating Aboriginal Culture Casinos Regina and Moose Jaw continually celebrate aboriginal traditions and culture. On National Aboriginal Day, SaskGaming saw a performance by the Charging Bear dance group on the Casino Regina gaming floor. Throughout the rest of the year, SaskGaming supported other events such as the Wakamow Pow Wow, the First Nations University of Canada Pow Wow, and the First Nations Rodeo Night at the Agribition. Regina Symphony Orchestra - Strings for Change Casino Regina is the title sponsor of the Regina Symphony Orchestra’s Strings for Change program. The program provides professional musical instruction to over 7,000 students each year, most of which are aboriginal, inspiring a love of learning and improving educational outcomes. 4 | Supporting Saskatchewan’s Growth through Partnership Casinos Regina and Moose Jaw proudly partner with the Moose Jaw Chamber of Commerce, the Regina Chamber of Commerce, Evraz Place, Mosaic Place and the Moose Jaw Exhibition Company in support of our communities. A Year in Review | Community Relations 6 National Aboriginal Day SHOW LOUNGE IN-KIND DONATIONS SaskGaming believes that providing the Show Lounge in-kind to charity and non-profit organized fundraising events is a win-win. By providing the Show Lounge in-kind, Casino Regina agrees to donate the event space at no charge, plus cover additional costs if agreed upon. The following events filled the Show Lounge and raised funds for many great causes: The North Central Family Centre Community Kitchen Fundraiser Casinos Regina hosted a wildly successful fundraiser in the Casino Regina Show Lounge for the North Central Family Centre (NCFC). Casino Regina provided a $50,000 donation to the NCFC, bringing the total raised for the centre that evening to $136,000! Alzheimer’s Society: A Night to Remember This evening was truly a night to
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