UPM PULP • CUSTOMER NEWSLETTER

Labels in the spotlight. 2/ 2018 #pulpdirect

Understanding The Rolls-Royce Lifesaving New life for label papers of papers labels packaging

PULPACTION UNDERSTANDING LABEL PAPERS

What has UPM Pulp to offer release liner and label face WHAT MAKES LABEL PAPER PRODUCERS Our pulps have been successfully used SPECIAL? in label papers for years. We understand paper producers? To find out, we had a Q&A session “They are demanding and good customers. the fibre’s impact on problem-free and cost- with Mats Backman, their Director of Technical Customer Label base and face paper producers must efficient label production. It’s important to Service (TCS). be very customer focused as the value of choose the right pulp for the right product their products increases step by step. In my from the beginning.” opinion our multi-fibre offering suits their needs well. Consistent properties such as WHAT DOES THAT MEAN IN PRACTICE? cleanliness, pH and predictability of how “For example, with our UPM Betula birch pulp develops strength and density are of pulp you will reach high air resistance greatest importance to them.” – a key parameter for label paper as it decreases the consumption of silicon HOW WOULD YOU DESCRIBE THE surface coating in converting. The birch LABELLING VALUE CHAIN? pulp has fast tensile strength development. “The value chain is long. Most of our It will consume less energy to refine and label paper customers sell their products can enable extra capacity if refining is a to converters for siliconizing, laminating bottleneck. You can also take advantage of and applying adhesive. Label components the pulp’s high strength to decrease softwood are then assembled either before or after content to reduce overall fibre costs.” printing into a final product. This makes labels a multifunctional combination product HOW WILL YOUR CUSTOMERS BENEFIT with high requirements on raw materials. THE MOST? “We have a wide product portfolio, including several hardwood and softwood pulps suitable for high quality label papers. Our mills produce continuously even quality We understand the fibre’s impact on – delivery after delivery. Our experienced problem-free and cost-efficient label Technical Customer Service team is always ready to work together with label customers production. in selecting, qualifying and test running our pulps for the best outcome.” Mats Backman, Director of Technical Customer Service (TCS), UPM Pulp

PULPDIRECT 1 UPM PULP • CUSTOMER NEWSLETTER

Labels in the spotlight. 2/ 2018 #pulpdirect

Understanding The Rolls-Royce Lifesaving New life for label papers of papers labels packaging

PULPACTION UNDERSTANDING LABEL PAPERS

What has UPM Pulp to offer release liner and label face WHAT MAKES LABEL PAPER PRODUCERS Our pulps have been successfully used SPECIAL? in label papers for years. We understand paper producers? To find out, we had a Q&A session “They are demanding and good customers. the fibre’s impact on problem-free and cost- with Mats Backman, their Director of Technical Customer Label base and face paper producers must efficient label production. It’s important to Service (TCS). be very customer focused as the value of choose the right pulp for the right product their products increases step by step. In my from the beginning.” opinion our multi-fibre offering suits their needs well. Consistent properties such as WHAT DOES THAT MEAN IN PRACTICE? cleanliness, pH and predictability of how “For example, with our UPM Betula birch pulp develops strength and density are of pulp you will reach high air resistance greatest importance to them.” – a key parameter for label paper as it decreases the consumption of silicon HOW WOULD YOU DESCRIBE THE surface coating in converting. The birch LABELLING VALUE CHAIN? pulp has fast tensile strength development. “The value chain is long. Most of our It will consume less energy to refine and label paper customers sell their products can enable extra capacity if refining is a to converters for siliconizing, laminating bottleneck. You can also take advantage of and applying adhesive. Label components the pulp’s high strength to decrease softwood are then assembled either before or after content to reduce overall fibre costs.” printing into a final product. This makes labels a multifunctional combination product HOW WILL YOUR CUSTOMERS BENEFIT with high requirements on raw materials. THE MOST? “We have a wide product portfolio, including several hardwood and softwood pulps suitable for high quality label papers. Our mills produce continuously even quality We understand the fibre’s impact on – delivery after delivery. Our experienced problem-free and cost-efficient label Technical Customer Service team is always ready to work together with label customers production. in selecting, qualifying and test running our pulps for the best outcome.” Mats Backman, Director of Technical Customer Service (TCS), UPM Pulp

PULPDIRECT 1 FIBREFEATURE

UPM SPECIALTY PAPERS • Global leader in labelling materials • Also produces packaging, barrier, office and graphic papers • Strong presence in all main markets • Two mills in Finland and one in Changshu, China • Long experience and broad portfolio

THE ROLLS- ROYCE of

A highly technical product. Made using advanced methods. Depending on the end use, converters similarly keeps its form better in varying coat the release paper with silicone, laminate conditions. Must work flawlessly even in the most demanding applications. the face paper and add adhesive. The labels Purity of pulp is also a more sensitive And after fulfilling its purpose, discarded without a second are printed and shipped to brand owners. factor than in many other paper applications. thought. That’s the life of a release liner base paper. Brand owners then apply the labels to their “Even the smallest impurities may affect our products for consumers to see. process or our customers’ and their customers’ Other end uses for release papers include processes. We set high standards for paper, it comes off problem-free – and only one- and two-sided sticky tapes, logistics cleanliness when it comes to our papers and when you want it to come off.” labels, graphic arts and pharmaceutical the pulp we use as raw material,” Putkinen In addition to reliably releasing the label, labels. The papers can even be utilised emphasises. backing paper must keep its dimensions for transferring coating solutions in the car, The UPM Tervasaari mill uses both Nordic stable during conversion, storage and aeroplane and wind turbine manufacturing softwood and hardwood pulp to produce application. industries. their base and face papers. Putkinen says that “The fact that after application of self- “The value of a label paper multiplies they often need to refine pulp extensively to adhesive labels, the release liner is often along the extensive refining chain. This means reach the desired quality parameters. considered as waste, it’s almost ironic that that if there is a slightest issue with the base or “The better the pulp’s refinability, the better the backing paper may very well be the face paper, the problems also multiply. It’s a we can optimise our production and use of most advanced part of a label. I often call it tough business,” Putkinen says. energy.” jokingly ‘the Rolls-Royce of papers’,” Putkinen No matter what the end use, the list of says, smiling. “Fortunately our papers are qualifications for labelling materials is long. STRONG GROWTH MARKET fully recyclable, biodegradable and made “Cleanliness, strength, high paper density Global megatrends steer the demand for label consists of a couple of basic from sustainably sourced raw materials. and consistency are all priorities. Good labelling materials. A growing middle class, components. Face paper is what None of our products contain plastics.” surface properties and runnability are also rising income levels and urbanisation all A you see when a label is attached to often required.” contribute to push increasing consumption of something. Printed on one side, adhesive on DEMANDING VALUE CHAIN packaged goods. The rise of e-commerce the other. Before a label is applied it needs UPM Specialty Papers has produced CLOSE TO 100% PULP means higher demand for dependable postal a reliable carrier – a paper called a release labelling materials in Tervasaari and According to Pentti Putkinen, unlike many and logistics labels. liner. As the name suggests, release liner is Jämsänkoski in Finland since the beginning other paper products that typically contain “People buy things less in bulk. More the backing paper where you peel off the of the 1980s. The two mills produce face filler substances, the release base papers they and more consumers are able to purchase self-adhesive label. papers and release base papers as well as produce are almost pure pulp. products in smaller batches, which means more Pentti Putkinen, Head of Operations barrier and flexible packaging papers. “This means – in turn – that the qualities packaging and labels,” Pentti Putkinen says. UPM Specialty Papers and General Manager The labelling materials are always our customers demand from UPM Specialty The global annual growth for labelling at the Tervasaari mill, describes their release further refined. This makes the value chain Papers are directly transferred to our pulp raw materials is projected to reach 3–5%. Markets liners and face papers as incredibly technical exceptionally long and demanding. material supplier,” he says. in Asia are growing even faster at a rate of papers. “Labelling materials have a wide variety Consistent quality and high tensile 5–8% and peaking in China with up to 10% “It takes experience and skill to produce of uses. However, our customers can be strength are particularly important traits in increase. paper with predictable properties. People divided roughly into two main groups: label high-speed packaging and labelling lines “We have a good reputation and foothold take almost for granted that when you try to stock converters and commercial siliconisers,” where paper breaks and uneven release in all of these growth markets,” Putkinen says detach a self-adhesive label from a backing Pentti Putkinen explains. properties are not an option. Strong paper confidently.

2 PULPDIRECT FIBREFEATURE

UPM SPECIALTY PAPERS • Global leader in labelling materials • Also produces packaging, barrier, office and graphic papers • Strong presence in all main markets • Two mills in Finland and one in Changshu, China • Long experience and broad portfolio

THE ROLLS- ROYCE of

A highly technical product. Made using advanced methods. Depending on the end use, converters similarly keeps its form better in varying coat the release paper with silicone, laminate conditions. Must work flawlessly even in the most demanding applications. the face paper and add adhesive. The labels Purity of pulp is also a more sensitive And after fulfilling its purpose, discarded without a second are printed and shipped to brand owners. factor than in many other paper applications. thought. That’s the life of a release liner base paper. Brand owners then apply the labels to their “Even the smallest impurities may affect our products for consumers to see. process or our customers’ and their customers’ Other end uses for release papers include processes. We set high standards for paper, it comes off problem-free – and only one- and two-sided sticky tapes, logistics cleanliness when it comes to our papers and when you want it to come off.” labels, graphic arts and pharmaceutical the pulp we use as raw material,” Putkinen In addition to reliably releasing the label, labels. The papers can even be utilised emphasises. backing paper must keep its dimensions for transferring coating solutions in the car, The UPM Tervasaari mill uses both Nordic stable during conversion, storage and aeroplane and wind turbine manufacturing softwood and hardwood pulp to produce application. industries. their base and face papers. Putkinen says that “The fact that after application of self- “The value of a label paper multiplies they often need to refine pulp extensively to adhesive labels, the release liner is often along the extensive refining chain. This means reach the desired quality parameters. considered as waste, it’s almost ironic that that if there is a slightest issue with the base or “The better the pulp’s refinability, the better the backing paper may very well be the face paper, the problems also multiply. It’s a we can optimise our production and use of most advanced part of a label. I often call it tough business,” Putkinen says. energy.” jokingly ‘the Rolls-Royce of papers’,” Putkinen No matter what the end use, the list of says, smiling. “Fortunately our papers are qualifications for labelling materials is long. STRONG GROWTH MARKET fully recyclable, biodegradable and made “Cleanliness, strength, high paper density Global megatrends steer the demand for label consists of a couple of basic from sustainably sourced raw materials. and consistency are all priorities. Good labelling materials. A growing middle class, components. Face paper is what None of our products contain plastics.” surface properties and runnability are also rising income levels and urbanisation all A you see when a label is attached to often required.” contribute to push increasing consumption of something. Printed on one side, adhesive on DEMANDING VALUE CHAIN packaged goods. The rise of e-commerce the other. Before a label is applied it needs UPM Specialty Papers has produced CLOSE TO 100% PULP means higher demand for dependable postal a reliable carrier – a paper called a release labelling materials in Tervasaari and According to Pentti Putkinen, unlike many and logistics labels. liner. As the name suggests, release liner is Jämsänkoski in Finland since the beginning other paper products that typically contain “People buy things less in bulk. More the backing paper where you peel off the of the 1980s. The two mills produce face filler substances, the release base papers they and more consumers are able to purchase self-adhesive label. papers and release base papers as well as produce are almost pure pulp. products in smaller batches, which means more Pentti Putkinen, Head of Operations barrier and flexible packaging papers. “This means – in turn – that the qualities packaging and labels,” Pentti Putkinen says. UPM Specialty Papers and General Manager The labelling materials are always our customers demand from UPM Specialty The global annual growth for labelling at the Tervasaari mill, describes their release further refined. This makes the value chain Papers are directly transferred to our pulp raw materials is projected to reach 3–5%. Markets liners and face papers as incredibly technical exceptionally long and demanding. material supplier,” he says. in Asia are growing even faster at a rate of papers. “Labelling materials have a wide variety Consistent quality and high tensile 5–8% and peaking in China with up to 10% “It takes experience and skill to produce of uses. However, our customers can be strength are particularly important traits in increase. paper with predictable properties. People divided roughly into two main groups: label high-speed packaging and labelling lines “We have a good reputation and foothold take almost for granted that when you try to stock converters and commercial siliconisers,” where paper breaks and uneven release in all of these growth markets,” Putkinen says detach a self-adhesive label from a backing Pentti Putkinen explains. properties are not an option. Strong paper confidently.

2 PULPDIRECT Lifesaving LABELS

What is the simplest way to identify a product? What makes consumer pay EUR 10 for a bottle of wine and EUR 50 for an identical bottle? Packaging – and labels especially – inform us, tell a brand story and differentiate products. But that’s only scratching the surface. “Our labels must always perform as intended, keeping the packaging epending on the end use, self- keeping the contents fresh and intact. reliably sealed until usage. adhesive labels have a huge number Adhesive labels can also be considered D of duties they must perform without as currency when used as tax and postal Markku Pietarinen, Manager, UPM Raflatac Business Segments & Pharma failure. Labels can even save lives. stamps. RFID labels help in identifying The demand and use of labels is and tracking, while reactive labels show if increasing globally. Markku Pietarinen, food has gone bad or has not been stored Manager, UPM Raflatac Business Segments properly. A SIGN OF AUTHENTICITY “Labels play a significant role in the & Pharma, says that the biggest growth area Pietarinen’s area of expertise – Numerous global drivers contribute to the fight against falsified medicines preventing is currently logistics. pharmaceutical and healthcare labels – is fact that more and more people will need their entry into legitimate distribution chains “Food packaging is and always will be a world of its own. medication and have access to healthcare and reaching patients,” Markku Pietarinen the largest segment for self-adhesive labels. “First and foremost labels ensure that across the world. These drivers include the explains. However, online shopping and digitalisation patients get the right medicines and the right ageing population in Western countries, a The majority of fake medicines are have resulted in a steep rise in demand for information about safe usage. Consumers growing middle class and urbanisation in sold online. These medicines are not only logistics labels. Numerous labels are needed must be able to trust the medicines and developing countries. ineffective but can also be dangerous. for shipping and tracking a single product.” medical devices they use. Marketing Increased use of medicines and medical According to the EU all prescription medicine Labels can be a part of packaging as and desirability are often not priorities in equipment has also sparked the need for packaging must have an individual tracking well. For example, as a re-sealing mechanism pharmaceutical labels.” traceability and verification. code and an anti-tampering mechanism.

UPM’S EMAS REPORTING expands to societal impact

he EU Eco-Management and Audit UPM’s goal is to provide a clearer Scheme – EMAS – is a voluntary picture of how a pulp or paper mill affects T environmental management system the lives of local people. designed for companies to manage “Many of our mills have played an Labels are effectively used to identify whether All labelling materials are required to be clean. and communicate the direct and indirect integral role when communities have the package has been opened or not. In “Another important factor is migration environmental impacts of their operations, grown around them. Why shouldn’t we practise, a label’s adhesive tears off the top safety. Labels should not contain any chemicals products and services. tell everyone about these intriguing, third- layer of the carton board packaging leaving or foreign materials that could transfer into the “Although UPM has included social party verified facts? Some of them quite obvious signs of opening. product itself contaminating it. Squeezable responsibility in its EMAS reports since the surprising.” “Our labels must always perform as eye-drop containers and blood bags are good inception of the scheme over 20 years The extended EMAS reporting was intended, keeping the packaging reliably examples where migration safety is essential.” ago, it was last year when we started improved this year by using a mathematical sealed until usage. We want to play our part Pharmaceutical packaging and containers systematically rolling out our new EMAS calculation model developed by the in giving people peace of mind when using are often curved and very small in diameter. reporting approach. We wanted to broaden Research Institute of the Finnish Economy. medicines,” Pietarinen says. Labels are applied directly onto medical the scope and increase transparency of The model was used to estimate indirect jobs equipment, devices, sterilisation material and our societal impacts,” Vice President, UPM and effects on consumption created by the MOST DEMANDING APPLICATIONS protective sterilised surfaces including bottles, Environment and Responsibility, Sami company’s production units in Finland. The strict raw material requirements for vials, tubes, ampoules and syringes. Lundgren says. The reports highlight UPM’s contribution pharmaceutical and healthcare paper- “Labels must release reliably from the to employment, tax income and based labels go all the way back to pulp. backing paper and be resistant for edge purchasing power, as well as cooperation “When it comes to labels the biggest lifting whether they are applied on glass, with local communities. In addition to requirements by pharmaceutical companies PVC, EVA, polypropylene or polyethylene societal influence, EMAS reports include are technical performance, patient safety, surfaces. This sets the bar high especially for environmental figures concerning air and regulatory compliance and change small diameter labelling on fast application water quality, waste, energy and raw management. UPM Raflatac and all our lines,” Pietarinen says. materials. partners and suppliers must comply with In some cases, labels must withstand cold We wanted “We incorporate transparently both these needs,” Markku Pietarinen says. and cryogenic storage up to -196°C, harsh positive and negative impacts. This way Development of a new medicine takes sterilisation conditions and other demanding to broaden the UPM’s stakeholders – customers, investors, years and can cost billions. This is why applications in healthcare. scope and increase consumers, local residents and authorities pharma companies don’t like change. They “Self-adhesive labels have become so – can make sound decisions,” Lundgren want to ensure the future availability of commonplace that you might sometimes forget transparency of our underlines. unvaried materials and adhesive components. the expertise and effort put into making them societal impacts. Safety is critical in pharmaceutical labels. along the value chain.”

PULPDIRECT 3 Lifesaving LABELS

What is the simplest way to identify a product? What makes consumer pay EUR 10 for a bottle of wine and EUR 50 for an identical bottle? Packaging – and labels especially – inform us, tell a brand story and differentiate products. But that’s only scratching the surface. “Our labels must always perform as intended, keeping the packaging epending on the end use, self- keeping the contents fresh and intact. reliably sealed until usage. adhesive labels have a huge number Adhesive labels can also be considered D of duties they must perform without as currency when used as tax and postal Markku Pietarinen, Manager, UPM Raflatac Business Segments & Pharma failure. Labels can even save lives. stamps. RFID labels help in identifying The demand and use of labels is and tracking, while reactive labels show if increasing globally. Markku Pietarinen, food has gone bad or has not been stored Manager, UPM Raflatac Business Segments properly. A SIGN OF AUTHENTICITY “Labels play a significant role in the & Pharma, says that the biggest growth area Pietarinen’s area of expertise – Numerous global drivers contribute to the fight against falsified medicines preventing is currently logistics. pharmaceutical and healthcare labels – is fact that more and more people will need their entry into legitimate distribution chains “Food packaging is and always will be a world of its own. medication and have access to healthcare and reaching patients,” Markku Pietarinen the largest segment for self-adhesive labels. “First and foremost labels ensure that across the world. These drivers include the explains. However, online shopping and digitalisation patients get the right medicines and the right ageing population in Western countries, a The majority of fake medicines are have resulted in a steep rise in demand for information about safe usage. Consumers growing middle class and urbanisation in sold online. These medicines are not only logistics labels. Numerous labels are needed must be able to trust the medicines and developing countries. ineffective but can also be dangerous. for shipping and tracking a single product.” medical devices they use. Marketing Increased use of medicines and medical According to the EU all prescription medicine Labels can be a part of packaging as and desirability are often not priorities in equipment has also sparked the need for packaging must have an individual tracking well. For example, as a re-sealing mechanism pharmaceutical labels.” traceability and verification. code and an anti-tampering mechanism.

UPM’S EMAS REPORTING expands to societal impact

he EU Eco-Management and Audit UPM’s goal is to provide a clearer Scheme – EMAS – is a voluntary picture of how a pulp or paper mill affects T environmental management system the lives of local people. designed for companies to manage “Many of our mills have played an Labels are effectively used to identify whether All labelling materials are required to be clean. and communicate the direct and indirect integral role when communities have the package has been opened or not. In “Another important factor is migration environmental impacts of their operations, grown around them. Why shouldn’t we practise, a label’s adhesive tears off the top safety. Labels should not contain any chemicals products and services. tell everyone about these intriguing, third- layer of the carton board packaging leaving or foreign materials that could transfer into the “Although UPM has included social party verified facts? Some of them quite obvious signs of opening. product itself contaminating it. Squeezable responsibility in its EMAS reports since the surprising.” “Our labels must always perform as eye-drop containers and blood bags are good inception of the scheme over 20 years The extended EMAS reporting was intended, keeping the packaging reliably examples where migration safety is essential.” ago, it was last year when we started improved this year by using a mathematical sealed until usage. We want to play our part Pharmaceutical packaging and containers systematically rolling out our new EMAS calculation model developed by the in giving people peace of mind when using are often curved and very small in diameter. reporting approach. We wanted to broaden Research Institute of the Finnish Economy. medicines,” Pietarinen says. Labels are applied directly onto medical the scope and increase transparency of The model was used to estimate indirect jobs equipment, devices, sterilisation material and our societal impacts,” Vice President, UPM and effects on consumption created by the MOST DEMANDING APPLICATIONS protective sterilised surfaces including bottles, Environment and Responsibility, Sami company’s production units in Finland. The strict raw material requirements for vials, tubes, ampoules and syringes. Lundgren says. The reports highlight UPM’s contribution pharmaceutical and healthcare paper- “Labels must release reliably from the to employment, tax income and based labels go all the way back to pulp. backing paper and be resistant for edge purchasing power, as well as cooperation “When it comes to labels the biggest lifting whether they are applied on glass, with local communities. In addition to requirements by pharmaceutical companies PVC, EVA, polypropylene or polyethylene societal influence, EMAS reports include are technical performance, patient safety, surfaces. This sets the bar high especially for environmental figures concerning air and regulatory compliance and change small diameter labelling on fast application water quality, waste, energy and raw management. UPM Raflatac and all our lines,” Pietarinen says. materials. partners and suppliers must comply with In some cases, labels must withstand cold We wanted “We incorporate transparently both these needs,” Markku Pietarinen says. and cryogenic storage up to -196°C, harsh positive and negative impacts. This way Development of a new medicine takes sterilisation conditions and other demanding to broaden the UPM’s stakeholders – customers, investors, years and can cost billions. This is why applications in healthcare. scope and increase consumers, local residents and authorities pharma companies don’t like change. They “Self-adhesive labels have become so – can make sound decisions,” Lundgren want to ensure the future availability of commonplace that you might sometimes forget transparency of our underlines. unvaried materials and adhesive components. the expertise and effort put into making them societal impacts. Safety is critical in pharmaceutical labels. along the value chain.”

PULPDIRECT 3 NEW LIFE FOR Today in Finland over 60% of all packaging catching up to do in order to achieve these new The network includes over 1850 eco take- waste is recycled, with zero organic or objectives. back points around the country. Consumers PACKAGING biodegradable waste being sent to landfill. In Finland, packaging is recycled by can return used cardboard, glass, metal and Juha-Heikki Tanskanen, CEO In the EU, Finland represents the European companies with a turnover of more than EUR plastic packaging to these collection points for Finnish Packaging Recycling average. Every year, 79 kg of recycled 1 million that themselves package products recycling. The eco points have mainly been RINKI Ltd packaging waste is generated per inhabitant in or import packaged products. According established in places where people normally Finland, while the average figure for the rest of to provisions on producer responsibility pass by every day, for example near retail Europe is 110 kg. established by national law, all packaging that stores. ZONE In recent years, previous recycling targets ends up in the Finnish market must be collected Recycling must be made easy and effortless for cardboard, glass and metal have been for recycling, and the waste materials must be for consumers. So packaging design plays an exceeded in Europe. Recycling objectives for reused in the manufacture of new products. important role in achieving recycling targets. plastic packaging have also been achieved. In This means recycling materials according to the If consumers can rely on packaging being line with the new circular economy plan recently objectives defined in the legislation. recyclable, they will adopt recycling behaviour VISITOR adopted by the European Commission, the Producer responsibility was extended in as a natural part of their daily lives, returning the recycling target for packaging waste will rise to Finland at the beginning of 2016 to include majority of these materials for reuse. The best 70% by 2030. Material-specific targets for the organising collection of consumers’ packaging. result for the environment will be achieved when same year will vary between 30% and 85%. At the same time, RINKI’s eco take-back network all parties take care of their responsibilities, from Many member states of the EU have some – organised by producers -– began operating. consumers to industries, worldwide.

WHAT’S UP? Local learning IN UTEC

n just a couple of years the Technical UTEC is also a great example of UPM’s “Traditionally, young people had to move University of Uruguay (UTEC) in Fray Bentos long term commitment to Uruguay and local to larger cities for a chance of getting a I has established its position as a top school in communities. The university is developing its university degree. Nowadays they can advanced technologies such as mechatronics, academic activities in close collaboration complete the studies in their home region close renewable energies, IT and biomedicine. with the UPM Fray Bentos pulp mill. Engineers to their families,” UPM’s Communications UTEC attracts students from all over Uruguay, from UPM and partner companies are Manager in Uruguay Matias Martinez says. including the capital Montevideo. Now the even teaching at UTEC, giving students a The increasing number of students also has most modern technical campus in the country comprehensive view of highly developed a positive impact on city life, and the service The first generation of UTEC students will hosts over 1,000 students. industrial processes and technologies. sector is developing rapidly. complete their degree this year.

NICE TO MEET YOU NEW FACES in UPM Pulp sales P.S. Dear Reader,

As pulp and paper producers we should finally - and boldly - state that we are working with a great invention. Ever since paper was invented, paper-based applications have spread to a LAJOS ERIC FORSTER Juan Pablo Quiroz has started as Marketing Lois Liu has started as Sales Support myriad of end-use areas. At the same time [email protected] Manager, Europe and New Markets, UPM Manager, Apac, UPM Pulp. as traditional end-uses are shrinking, more +49 621 862 765 100 Pulp. advanced uses are created. Paper products are an essential part of our daily lives even if you wouldn’t read a single newspaper, magazine or book in printed form any more. BREAKING RECORDS in pulp making As Markku Pietarinen, talking about labels, says, paper-based applications have become n the past four years the UPM Kymi At the same time Kymi’s pulp and bale so commonplace that we tend to forget them. pulp mill has gone through two major quality have improved. Yet these applications have multiple functions I expansion investments which have The mill has also broken various records reaching from the convenience of daily life to UPM PULP resulted in a capacity increase from in different parts of the production process. better hygiene, health and food safety to a CUSTOMER NEWSLETTER 530,000 tonnes to 870,000 tonnes of In May 2018 the new pulp drying machine lifesaving guarantee of authenticity in the case Editor-in-chief: birch and softwood pulp annually. that started operations at the end of 2015 of pharmaceuticals and medical equipment. Lajos Eric Forster set a new world record in running speed per For all these years the good foundations of Editor: Sari Hörkkö meter of swing machines during a 48-hour wood pulp have remained the same: it’s made Writers: Niko Kilkki, Vesa Puoskari 530,000 t/a guarantee run - a speed of 389.2 t/d/m from a natural and renewable raw material, Contact: UPM Pulp, Marketing 870,000 t/a (width 6.3 metres). making it biodegradable and a versatile [email protected] raw material for recyclable products. If not upmpulp.com TOP PERFORMANCE IN SAFETY recyclable, many pulp-based products can Quality UP The Fray Bentos and Kymi pulp mills be incinerated safely to produce energy. The Efficiency UP both reached a five-year LTA-free (lost- higher the recycling rate of the end products, the time accidents) period this spring. Joint better we fit into the circular bioeconomy that commitment to safety practices and targets, consistently needs fresh fibres to keep circulating. Zero LTA clear rules, consistent leadership, training in 5 years and dialogue are key for top performance Best regards, in safety. Lajos

4 PULPDIRECT NEW LIFE FOR Today in Finland over 60% of all packaging catching up to do in order to achieve these new The network includes over 1850 eco take- waste is recycled, with zero organic or objectives. back points around the country. Consumers PACKAGING biodegradable waste being sent to landfill. In Finland, packaging is recycled by can return used cardboard, glass, metal and Juha-Heikki Tanskanen, CEO In the EU, Finland represents the European companies with a turnover of more than EUR plastic packaging to these collection points for Finnish Packaging Recycling average. Every year, 79 kg of recycled 1 million that themselves package products recycling. The eco points have mainly been RINKI Ltd packaging waste is generated per inhabitant in or import packaged products. According established in places where people normally Finland, while the average figure for the rest of to provisions on producer responsibility pass by every day, for example near retail Europe is 110 kg. established by national law, all packaging that stores. ZONE In recent years, previous recycling targets ends up in the Finnish market must be collected Recycling must be made easy and effortless for cardboard, glass and metal have been for recycling, and the waste materials must be for consumers. So packaging design plays an exceeded in Europe. Recycling objectives for reused in the manufacture of new products. important role in achieving recycling targets. plastic packaging have also been achieved. In This means recycling materials according to the If consumers can rely on packaging being line with the new circular economy plan recently objectives defined in the legislation. recyclable, they will adopt recycling behaviour VISITOR adopted by the European Commission, the Producer responsibility was extended in as a natural part of their daily lives, returning the recycling target for packaging waste will rise to Finland at the beginning of 2016 to include majority of these materials for reuse. The best 70% by 2030. Material-specific targets for the organising collection of consumers’ packaging. result for the environment will be achieved when same year will vary between 30% and 85%. At the same time, RINKI’s eco take-back network all parties take care of their responsibilities, from Many member states of the EU have some – organised by producers -– began operating. consumers to industries, worldwide.

WHAT’S UP? Local learning IN UTEC

n just a couple of years the Technical UTEC is also a great example of UPM’s “Traditionally, young people had to move University of Uruguay (UTEC) in Fray Bentos long term commitment to Uruguay and local to larger cities for a chance of getting a I has established its position as a top school in communities. The university is developing its university degree. Nowadays they can advanced technologies such as mechatronics, academic activities in close collaboration complete the studies in their home region close renewable energies, IT and biomedicine. with the UPM Fray Bentos pulp mill. Engineers to their families,” UPM’s Communications UTEC attracts students from all over Uruguay, from UPM and partner companies are Manager in Uruguay Matias Martinez says. including the capital Montevideo. Now the even teaching at UTEC, giving students a The increasing number of students also has most modern technical campus in the country comprehensive view of highly developed a positive impact on city life, and the service The first generation of UTEC students will hosts over 1,000 students. industrial processes and technologies. sector is developing rapidly. complete their degree this year.

NICE TO MEET YOU NEW FACES in UPM Pulp sales P.S. Dear Reader,

As pulp and paper producers we should finally - and boldly - state that we are working with a great invention. Ever since paper was invented, paper-based applications have spread to a LAJOS ERIC FORSTER Juan Pablo Quiroz has started as Marketing Lois Liu has started as Sales Support myriad of end-use areas. At the same time [email protected] Manager, Europe and New Markets, UPM Manager, Apac, UPM Pulp. as traditional end-uses are shrinking, more +49 621 862 765 100 Pulp. advanced uses are created. Paper products are an essential part of our daily lives even if you wouldn’t read a single newspaper, magazine or book in printed form any more. BREAKING RECORDS in pulp making As Markku Pietarinen, talking about labels, says, paper-based applications have become n the past four years the UPM Kymi At the same time Kymi’s pulp and bale so commonplace that we tend to forget them. pulp mill has gone through two major quality have improved. Yet these applications have multiple functions I expansion investments which have The mill has also broken various records reaching from the convenience of daily life to UPM PULP resulted in a capacity increase from in different parts of the production process. better hygiene, health and food safety to a CUSTOMER NEWSLETTER 530,000 tonnes to 870,000 tonnes of In May 2018 the new pulp drying machine lifesaving guarantee of authenticity in the case Editor-in-chief: birch and softwood pulp annually. that started operations at the end of 2015 of pharmaceuticals and medical equipment. Lajos Eric Forster set a new world record in running speed per For all these years the good foundations of Editor: Sari Hörkkö meter of swing machines during a 48-hour wood pulp have remained the same: it’s made Writers: Niko Kilkki, Vesa Puoskari 530,000 t/a guarantee run - a speed of 389.2 t/d/m from a natural and renewable raw material, Contact: UPM Pulp, Marketing 870,000 t/a (width 6.3 metres). making it biodegradable and a versatile [email protected] raw material for recyclable products. If not upmpulp.com TOP PERFORMANCE IN SAFETY recyclable, many pulp-based products can Quality UP The Fray Bentos and Kymi pulp mills be incinerated safely to produce energy. The Efficiency UP both reached a five-year LTA-free (lost- higher the recycling rate of the end products, the time accidents) period this spring. Joint better we fit into the circular bioeconomy that commitment to safety practices and targets, consistently needs fresh fibres to keep circulating. Zero LTA clear rules, consistent leadership, training in 5 years and dialogue are key for top performance Best regards, in safety. Lajos

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