For Official Use C(2016)113 Council
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For Official Use C(2016)113 Organisation de Coopération et de Développement Économiques Organisation for Economic Co-operation and Development 06-Jul-2016 ___________________________________________________________________________________________ _____________ English - Or. English COUNCIL For Official Use Official For C(2016)113 Council OECD COMMUNICATIONS IN 2016 MID-YEAR REVIEW (Note by the Secretary-General) Anthony GOOCH, Director, Public Affairs and Communications English JT03399092 Complete document available on OLIS in its original format - This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of Or. English international frontiers and boundaries and to the name of any territory, city or area. C(2016)113 TABLE OF CONTENTS I. IMPACT OF THE OECD COMMUNICATIONS NARRATIVE .......................................................... 4 Inclusive growth and productivity ............................................................................................................... 4 Migration and the integration of immigrants ............................................................................................... 6 Impact of digitalisation on the future of work and jobs ............................................................................... 6 International Co-operation: The Year of Implementation ........................................................................... 8 Responding to Global events ....................................................................................................................... 9 II. OECD FORUM 2016 ......................................................................................................................... 11 Productivity and Inclusiveness .................................................................................................................. 12 Innovation and the Digital Economy ......................................................................................................... 14 From Agreement to Action ........................................................................................................................ 15 The Community ......................................................................................................................................... 16 Forum Yearbook ........................................................................................................................................ 17 OECD Week media coverage and impact: getting the messages seen and heard ...................................... 17 Web ............................................................................................................................................................ 21 Lessons and Feedback................................................................................................................................ 22 III. HIGHLIGHTS: JANUARY – JUNE 2016 ......................................................................................... 25 Stakeholder Engagement ........................................................................................................................... 25 Public Engagement: the OECD Better Life Index ..................................................................................... 29 Media Engagement .................................................................................................................................... 31 Digital Communications and Dissemination ............................................................................................. 35 ANNEX I: TOP 25 COUNTRIES BY SHARED BLI INDEXES (2015 V 2016) ....................................... 51 ANNEX II: TOP 25 COUNTRIES BY BLI VISITS (2015 V 2016) ............................................................ 52 ANNEX III: TOP 25 CITIES BY BLI VISITS (2015 V 2016) .................................................................... 53 ANNEX IV: SELECTED BLI MEDIA COVERAGE, 2016 ........................................................................ 54 Boxes Box 1. Regional Stakeholder Engagement ................................................................................................ 28 Box 2. Regional media engagement .......................................................................................................... 34 2 C(2016)113 3 3 C(2016)113 1. This document provides a mid-year review of PAC’s work in implementing the 2016 OECD corporate communications narrative. The report begins with an overview of how the 2016 narrative has played out so far, and of its external impact. This is followed by an in-depth analysis of the 2016 OECD Forum, the major external communications and engagement event of the year led by PAC. The final section of the report includes highlights from the different areas of PAC work, including key numbers and figures. I. IMPACT OF THE OECD COMMUNICATIONS NARRATIVE 2. At the start of 2016, the outlook for international co-operation was optimistic, following the signature of major international agreements on climate, tax, and sustainable development in the second half of 2015. Six months later, the United Kingdom’s (UK) vote to leave the European Union has provoked uncertainty and brought to light latent questions not only about international relations, but also regarding social cohesion in OECD countries. The Brexit debate and vote illustrated the saliency of a number of themes the OECD has emphasised in its communications over the past few years and highlighted the need to strengthen our efforts to communicate around our main themes. Furthermore, it has drawn attention to the difficulty in some settings to reach out and make evidence-based, objective and impartial analysis fully count in policy choices, which is the fundamental premise and strength of organisations such as the OECD. Furthermore, it has drawn attention to the difficulty, in some settings, of reaching out and making evidence-based, objective and impartial analysis fully count in policy choices, which is the fundamental premise and strength of organisations such as the OECD. This challenge further reinforces the importance of direct engagement with citizens and voters. 3. Already in 2013, inclusiveness and trust were identified as OECD communication priorities, given our concern with the growing feeling and mounting evidence that the social contract – the agreement between citizens and their government, defining the rights and duties of each – is increasingly broken. Recent events illustrate the dichotomy between those who felt left behind by the evolutions of the economy and society, and others. 4. The refugee crisis and calls to tighten, or even halt, immigration provided a rallying point for this view. This is an example of the emergence and growing attraction of what might be termed “blame-based politics” seen in a number of OECD and non-Member countries over the past few years. The political debate is not so much characterised by the search for a compromise among different proposals and interests, but by scapegoating some highly-visible or readily identifiable group, the “other”, be it migrants, welfare beneficiaries, multinationals, international bureaucracies or “the elite”. 5. These debates are shaped by major influences that are not always mentioned explicitly, but that are central to the Organisation’s work and communications: the continuing aftershocks of the Great Recession; the accelerating transformation of the economy through technological change; and population ageing. The following sections will look in more detail at the OECD’s narrative and communications around four aspects, which were outlined at the start of the year: inclusive growth and productivity; migration and the integration of migrants; the impact of digitalisation on the future of work and jobs; and international collaboration and the implementation of the agreements signed in 2015. Inclusive growth and productivity 6. Productivity growth started to slow well before the crisis and has never recovered. At the same time, inequality is getting worse. The two may be linked and the Organisation has started an ambitious investigation into the productivity-inclusiveness nexus, to determine what we know about how productivity is changing and what is driving that change; clarify the extent, drivers and consequences of inequality; 4 C(2016)113 identify causal linkages between the decline in productivity and the growth in inequality and the direction of causality; and propose policies that will address both issues together. 7. The Productivity and Inclusiveness Nexus paper prepared for the Ministerial Council Meeting (MCM) is the most comprehensive summary of the Organisation’s analyses and thinking on these issues, and productivity and inclusiveness were the central themes of OECD Week and the OECD Forum, where these issues were discussed extensively by a diverse group of stakeholders (See Section 2, OECD Forum 2016). But the inclusive growth and productivity messages have also been mainstreamed across all OECD flagships and channels as the examples below show. The Interim Economic Outlook in February and Economic Outlook in June highlighted poor productivity growth among the factors responsible for less optimistic expectations for global growth in 2016 and 2017. The June Outlook has a special chapter on “Promoting Productivity and Equality: A Twin Challenge”. Going for Growth 2016, launched successfully with Chinese Finance Minister