MARCH 2015

CHAIR’S COLUMN Statewide Test Of Tornado Warning DC EAS Code On April 16 Lobbying Please Respond to the WBA Office each NWS office they will not be recognized by EAS Trip units as duplicates if alerts are received from two If You Have Not Already different EAS Operational Areas. It is also possible WBA’ s annual In cooperation with Wisconsin Emergency that some NWR stations may broadcast more than Management, the National Weather Service will Scott Chorski DC lobbying one TOR Code as some NWR stations serve counties conduct a test of the real Tornado Warning EAS Code from more than one NWS office. WBA Chair trip is one of on April 16, 2015, as part of Tornado and Severe the highlights of my year. Weather Awareness Week. The State of Wisconsin has This will be the schedule for April 16, 2015: received a waiver from the FCC to use the actual EAS (or if there is severe weather on April 16, test will Those fortunate enough to be be conducted on April 17, 2015): on the executive committee Tornado Warning Code for this statewide test. If go out a day early to get a there is a threat of severe weather, the test will be 1:00 PM Tornado Watch more in-depth look at our postponed until April 17, 2015. If there is severe “TOA” EAS Code issued legislative challenges. It is a weather on April 17, the test will be cancelled. 1:45 PM Tornado Warning “TOR” EAS Continued on page 3 > The audio of this test will repeat several times in the Code issued by all NWS offices script “This is a Test,” but because the real EAS serving Wisconsin counties* The Wisconsin Broadcasters Association Tornado Warning Code is being sent, the crawl on TV Originator Code: WXR stations and cable systems will read “A Tornado cordially requests that you EAS Code: TOR Save the Date: Warning has been issued for….” Thus we ask that TV broadcasters and cable operators making the EAS Duration: 15 minutes Saturday, May 2, 2015 decision to air the test should display a “This is a Test” *This test is being coordinated with the State of Minnesota. Stations in the gh graphic behind the crawl. border area will receive both Wisconsin and Minnesota counties in the same coordinated TOR Tornado Warning EAS message at 1:45PM. Awards for Excellence The test will be originated on NOAA Weather Radio Michigan will also do its statewide Tornado Drill on April 16th at 2:45 p.m. Gala Dinner (NWR), and will be relayed via the State Relay (SR) EST (1:45 p.m. Central). & Reception and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices If you have not already, please respond by e-mail to Vice President serving Wisconsin, following the schedule below. Linda Baun at [email protected] to indicate you have MADISON MARRIOTT WEST Broadcasters and cable operators that monitor SR or received this message, have passed this information along to all LP stations from multiple EAS Operational Areas or relevant staff (including station meteorologists), and will participate directly monitor NWR from another EAS Operational in the test and the public notice prior to the test. CONTENTS Area may receive more than one Tornado Warning NOTE: Public Notice on your end will begin one week prior to the test. alert; since these alerts are sent independently from (PSAs, mention in your news stories, weather reports, etc). WBA Hits the Hill for an Action-Packed DC Trip 4 Young Professionals’ Column: PRESIDENT’S COLUMN AWARDS COMMITTEE Original Content in Radio 7 WBA Saves The Day! 7 Educators’ Column: Are YOU a graduate of Award Entry Totals Creative Services Standards 8 the Walker Broadcast Let’s see…where to begin. From the Jacobs Media Team: App World 9 Hmmm, let’s begin with the fact WBA Board Holds Meeting in Management Institute? that the WBA Awards program Conjunction with Winter Conference 10 grew again (!) and remains far WBA Joins in Joint Comments I’d like to take this opportunity to and away the largest state-wide tell you about one of the greatest broadcast awards program in the Regarding Contest Rules 11 Michelle Lindsay 2015 Walker Broadcast Vetterkind, offerings we provide, the Walker Wood Davis country. Broadcast Management Institute! Management Institute 12 CAE WBA Awards It really is huge, this year with The Institute—the first of its kind to 2015 WBA Foundation Educational WBA President Committee another new record for total entries Support Grant Program 13 and CEO be sponsored by a state Co-Chair of 1,479. The technical term for this broadcasters association—is now Hall of Fame Exhibit 14 is, “a whole bunch!” in its 18th year, having completed its first five, 3-year If you spend much time at all listening to quarterly or 2015 Roster of WBA Members 16 management education cycles in 2012. It is held on year-end financial analysis of the broadcast industry > continued on page 2 > continued on page 11 PRESIDENT’S COLUMN Continued from page 1

Vetterkind Completes Term as NASBA President Four years ago I was elected to the NASBA (National Alliance of State Broadcasters Associations) Executive Committee. As Wisconsin Broadcasters Association NASBA structure is similar to that of our Officers & Board of Directors WBA Executive Committee, I became OFFICERS 2015-2016 President in 2014. On February 22, 2015 as Chair of the Board part of our NASBA meetings/NAB’s State Scott Chorski WKBT-TV, La Crosse Leadership Conference in DC, I officially Addressing NAB’s State Leadership turned the gavel over to Kent Cornish, With NAB’s President & CEO, Conference in Washington DC Vice Chair - Television/Chair Elect Gordon Smith Tom Allen President of the Kansas Broadcasters. WKOW-TV, Madison I will serve on the NASBA Executive Committee for one more year as Immediate Past President. Thank YOU, WBA, for sharing Vice Chair - Radio me with NASBA over the past year. I am truly honored and humbled to have been able to represent our industry at this level. Dick Record Family Radio, La Crosse Treasurer Steve Wexler the campus of the University of Wisconsin-Madison Madison Fluno Center. This year’s speaker will be Journal Broadcast Group, Milwaukee in conjunction with the UW School of Business. The Steven Rick, the Chief Economist for CUNA Mutual Secretary Institute started out in 1997 as the WBA Foundation Group in Madison. Steve also holds a senior lecturer Nancy Douglass Broadcast Management Institute. Then, in 2006, position with the Economics Department at the WLKG-FM, Lake Geneva the estate of William R. Walker graciously donated University of Wisconsin where he teaches money Immediate Past Chair funds to endow the Institute and it has since been and banking, and macroeconomics courses. Kelly Radandt the Walker Broadcast Management Institute. A Wednesday night highlight also involves the Woodward Communications, Appleton/Green Bay This year’s event takes place April 21-23. “graduation ceremony” with the rest of the President & CEO Typically held in May, this is the first time the attendees belting out an enthusiastic rendition of Michelle Vetterkind, CAE Institute has been held in April in order to Pomp & Circumstance, as each graduate steps up to [email protected] hopefully allow for greater television participation. the podium to receive the highly coveted leather Vice President - Administration And while you can see this year’s full agenda and briefcase, which one can only receive as a graduate Linda Baun registration form (attached), let me give you a bit of the Institute. [email protected] of an insider’s perspective on what a terrific The program is designed in three, three-year BOARD OF DIRECTORS offering this is (as I just so happen to be a graduate modules for maximum effectiveness. For the most of the Class of 2003). part, topics will repeat every three years with many Chris Bernier Radio Plus, Marinette/Fond du Lac Where else can you get three days of top-notch of the same instructors coming back, due to Lynn Bieritz Mid-West Family Broadcasting, Eau Claire Instructors, the most timely session topics, a popular demand. However, if you’re worried about David Booth WXOW-TV, La Crosse fabulous venue (it doesn’t get much better than committing to the full three years initially, please Keith Bratel Milwaukee Radio Alliance, Milwaukee the UW-Madison campus in the Spring), and don’t. While it’s true that the majority, by far, do Joseph Denk WFRV-TV, Green Bay memorable camaraderie (it’s fun to watch how attend the full three-year cycle (trust me, you’ll everyone seems to bond with other members of want to), we’ve had a few who have been unable to Steve Lavin WBAY-TV, Green Bay their “class” after spending three full days together and have still benefitted greatly from the year(s) Lupita Montoto La Movida WLMV Radio, Madison each year, for a three-year period), at an all- they have been able to attend. Gene Purcell WI ECB, Madison inclusive, amazingly low price? Oh, and did I Many of you know Joan Gillman. Joan has been and Chuck Steinmetz WITI-TV, Milwaukee mention that’s without ever having to leave the continues to be an integral part of the Institute as Don Vesely WMTV-TV, Madison state of Wisconsin? Sign up prior to April 1st to get she’s worked with us since the program’s inception Jan Wade WISN-TV, Milwaukee the discounted rate (attached). when she was the Director of the Small Business The highly interactive sessions take place during Development Center at UW-Madison. While Joan Richard Wood Resonant Results, Cottage Grove the day (Tuesday, Wednesday, and Thursday) in the has since “retired” (she is now Director of Industry Michael Wright Midwest Communications, Wausau state-of-the art Grainger Hall, which houses UW- Relations, Emeritus, School of Business, UW- Ex Officio - NAB Board Madison’s School of Business. Tuesday night Madison), fortunately for us, she likes us (she really Tom Walker Mid-West Family Broadcasting, Madison features a reception and casual dinner at one of the likes us), and is willing to continue to work with us local restaurants within walking distance of State on the program, securing top-notch programs and Wisconsin Broadcasters Association Street and the UW Campus. It also seems to be a bit speakers each year. 44 E. Mifflin Street, Suite 900 of a tradition that after dinner, several will wander If I still haven’t convinced you to sign up for the Madison, WI 53703 over to nearby Memorial Union and sit out on the Walker Broadcast Management Institute, take a look Phone (608) 255-2600 lakefront terrace eating Babcock Hall ice cream (or at this list of our 101 esteemed graduates Toll Free (800) 236-1922 perhaps indulging in a favorite Wisconsin libation). (and…we’re looking to add more graduates to the Fax (608) 256-3986 Wednesday night features a reception, dinner, and list after this year’s event). Wouldn’t YOU like to see wi-broadcasters.org speaker on the top floor of the beautiful UW- your name on this list? >

2 Wisconsin Broadcaster | wi-broadcasters.org WALKER BROADCAST MANAGEMENT INSTITUTE GRADUATES CHAIR’S COLUMN Continued from page 1 Rick Trautschold, Mid-West Family Radio, Springfield, MO 2014 privilege to have a seat in that room to Sean Dwyer, WXOW-TV 2007 hear NAB leadership spell out our challenges John Laughrin, WAOW-TV Nan Blom Roach, WISC-TV, Madison and how to effectively communicate this Mike O’Brien, Bliss Communications to our legislators. Terry Stevenson, Seehafer Broadcasting Tim Bremel, WCLO/WJVL, Janesville Joe Calgaro, Woodward Communications, Appleton The theme of this year’s lobbying effort is 2013 Don Rosen, WRJN/WEZY, Racine Localism: how we serve our local communities. Bruce Briney, WKOW-TV Ken Scott, WCLO/WJVL, Janesville This is why Michelle asked you all to document Cedric Friesen, Family Radio Jeff Ver Voort, WISC-TV, Madison some of your public service initiatives. I read Mike Kemmeter, Woodward Communications Tom Yunt, Woodward Communications, Dubuque, IA through these and wanted to share one that Ed Kral, WSJV-TV we presented during our meeting with Jill Sommers, WISC-TV 2006 Senator Tammy Baldwin. Steve Brown, Woodward Communications, Appleton Evan Stanek, Woodward Communications Tom Koser’s radio group in the Rice Randy Hawke, Mid-West Family Radio, Madison 2012 Lake/Hayward area was approached by the John Hunt, Mid-West Family Radio, Madison Jill Shiroma, WISC-TV local homeless shelter to help raise funds. Kevin Kavanaugh, Family Radio, La Crosse Eric Voight, Results Broadcasting The shelter was virtually out of money and Al Lancaster, WSAW-TV, Wausau Dave Edwards, Woodward Communications was close to closing. Tom’s group was aware Kristy Nix, Family Radio, La Crosse Steve Fisher, Woodward Communications of a Packer Tailgate Tour that was raising John “Sly” Sylvester, Mid-West Family Radio, Madison Pam Jahnke, Mid-West Family Broadcasting money throughout Wisconsin and was Rex Charger, Mid-West Family Broadcasting John Wanie, Woodward Communications, Appleton coming through Rice Lake. Tom put the JD Garfield, Mid-West Family Broadcasting 2005 two together and then rallied the Rice Lake community to turn out for the event. The Jim Leach, Mid-West Family Broadcasting Scott Chorski, WKBT-TV, La Crosse result? Sixty-thousand dollars were raised for Jen O’Brien, Mid-West Family Broadcasting Jason Effinger, WMTV, Madison/WEAU-TV, Eau Claire the homeless shelter, which literally brought Jean Taylor, Mid-West Family Broadcasting Steve Scadden, WISC-TV, Madison Howard Gloede, Mid-West Family Broadcasting the director to tears. John Huff, KWWL-TV 2004 While this was a HUGE deal to the homeless Bridget Breen, KTIV-TV Dave Black, WSUM-FM, Madison shelter and community, Tom views it as a Dave Booth, WXOW-TV Carmelyn Daley, WISC-TV, Madison normal part of his community service Jeff Thelen, WSAW-TV Tim Etes, WRJN/WEZY, Racine responsibility. No big deal. Steve Lavin, WEAU-TV, Eau Claire/WBAY-TV, Green Bay 2011 I’m guessing that’s how most, if not all of you Scott Lopas, WTKM AM/FM, Hartford Kevin Ruppert, WISC-TV operate. You support countless non-profits and Barb Renbarger, WEAU-TV, Eau Claire Paul Layendecker, Mid-West Radio - Michigan you do it A LOT without thinking twice. It’s just Bob Bucholtz, Mid-West Radio - Michigan 2003 in your DNA. Why do we need to share these stories with 2010 Greg Bell, Woodward Communications, Appleton Bob Dailey, WCLO/WJVL, Janesville our legislators? In this case it was to inform Mike Kornemann, Madison Magazine them about the implication of the music Colin Benedict, WISC-TV James Hodges, WBKV/WBWI, West Bend Brian Howell, Madison Magazine, Madison industry wanting to impose Performance Susie Taylor, Channel 3000 Rights fees on local radio stations. Congress Dayton Kane, Woodward Communications, Appleton Ty Shea, WISC-TV may end up legislating this. The performers Michelle Vetterkind, WBA, Madison Sandi Schmidt, Woodward Communications themselves are approaching Congress for their Jolene Neis, Mid-West Family Radio, Madison Greg Lawrence, Woodward Communications help to get paid for radio airplay. Pat O’Neill, Mid-West Family Radio, Madison 2009 Kelly Radandt, Woodward Communications, Appleton If a radio station like Tom’s had to pay performance fees to artists, their ability to Cindy Taerud-Forkes, WKBT-TV, La Crosse Scott Robert Shaw, Family Radio, La Crosse serve local communities like they do now Amy Ziebell, Mid-West Family Radio George Smith, WSUP-FM, Platteville could drastically change. Money that currently Ritchie Baumann, Mid-West Family Radio Ted Waldbillig, Mid-West Family Radio, Madison Jason McCutchin, Mid-West Family Radio goes to everyday operations could be going Len Clark, Learfield Communications 2002 to performing artists. That would be Sue Ramsett, WSAW-TV, Wausau Wilfred Tremblay, WSUW-FM, Whitewater devastating not only to Tom’s stations but to all the non-profit entities that count on his Scott Huber, WSVX Radio 2001 station’s support. Theresa Timm, Family Radio Ken Beno, Lake Land College, Mattoon, IL I must confess that it feels a bit awkward to Corri Moran, Family Radio Leonard Charles, WISC-TV, Madison Linda Baun, WBA, Madison promote what we do to serve our communities. Mary Anne Drewek, Woodward Communications 2000 Who is comfortable touting their community service? But, in a landscape where one key Don Grassman, Results Broadcasting Mary Jo Berner, WERL/WRJO, Eagle River Tom Bier, WISC-TV, Madison legislative setback could dramatically change 2008 John Laabs, WBA, Madison our ability to do what we do best, we must tell Joe Daguanno, Mid-West Family Radio, Stevensville, MI Bob Miller, WKOW-TV, Madison/Discover Mediaworks, Milwaukee these great stories. Our communities are Dave Doetsch, Mid-West Family Radio, Springfield, IL David Sanks, WISC-TV, Madison counting on us. Glen Gardner, Mid-West Family Radio, Madison Sandy Shockley, Shockley Communications, Madison Perhaps the best question to ask our Jim Gifford, Mid-West Family Radio, St. Joseph, MI Terry Shockley, Shockley Communications, Madison legislators is “If Wisconsin’s broadcasters Brian Michaels, Family Radio, La Crosse Tom Walker, Mid-West Family Radio, Madison can’t perform community service the way Geoff Shields, WMTV-TV, Madison Jen Winiger, Madison Magazine, Madison we do today, who will?”

Wisconsin Broadcaster | March 2015 3 The WBA’s Annual DC Trip took place February 24 and 25. WBA Chair Scott Chorski, WKBT-TV, La Crosse; WBA Immediate Past Chair Kelly Radandt, Woodward Communications, Appleton/Green Bay; WBA Vice Chair Television/Chair-Elect Tom Allen, WKOW-TV, Madison; and WBA President and CEO Michelle Vetterkind attended the Leadership Conference which was held Monday and Tuesday, February 23 and 24. Late Tuesday afternoon, an additional 29 Wisconsin broadcasters traveled to DC WBA Hits The Hill in preparation for Tuesday’s Wisconsin delegation briefing FOR AN ACTION-PACKED DC TRIP! where we were joined by NAB President & CEO, Gordon Smith and Shawn Donilan, Government Relations, NAB, at WBA’s Annual Mark Your Congressional Reception, which was Calendar held in conjunction with NAB at the JW Marriott. This was followed by for the 2016 our WBA delegation dinner. Wisconsin once again had the WBA DC Trip largest state broadcast delegation February 23 & 24 for our calls on the Hill in DC during NAB’s State Leadership Conference. The WBA delegation focused on educating our members of congress on important industry issues and asking for their support on the following:

• ensuring changes to the Communications Act to protect broadcast viewers; • opposing a performance tax on local radio broadcasters; and • opposing reforms to the tax treatment of advertising costs.

We highlighted the results of the WBA’s recent Localism Survey, focusing on the terrific Public Service offerings that Wisconsin’s broadcasters provide.

4 Wisconsin Broadcaster | wi-broadcasters.org WBA’s Annual DC Trip Tuesday and Wednesday, February 24 and 25, 2015 • Washington DC

Wisconsin Broadcaster | March 2015 5 WBA’s Annual DC Trip Tuesday and Wednesday, February 24 and 25, 2015 Washington DC

to all stations employing Important engineers holding the State u message Broadcasters Emergency ID card The WBA is issuing a recall for all Broadcasters Emergency Personnel ID cards. Since 2007 an agreement has been in place between the Wisconsin Department of Justice and the WBA to issue Broadcaster Emergency Personnel ID cards. Your current card was authorized by J.B. Van Broadcasters Emergency Hollen, the former Attorney General. Personnel ID Therefore, the Department of Justice is requesting that all ID cards issued by J.B. Van Hollen be returned so that we can We request issue new cards reflecting Brad Schimel as that you Wisconsin’s new Attorney General. return the We are very pleased with the cards stated continued support of Wisconsin’s above ASAP. Department of Justice and are Thank you for your pleased to continue to offer this great continued support of PROUD benefit of Broadcasters Emergency this program. Personnel ID cards to all WBA MEMBER member stations.

6 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONALS’ COLUMN Original Content in Radio

Meetings, promotions, clients, And of course, good old fashioned original on-air content is what remotes, budgets, music calls, keeps those listeners coming back for more and provides imaging, live reads, EAS tests, opportunity for word-of-mouth promotion. Original content Heather online can easily be then turned into original material for the air. numbers 12+, numbers in the demo, Storm Posted a video of your two-year-old yelling something about the Nights Host/Imaging syndicated programming, inventory, Bears? Air the audio. You will be remembered as “that guy on WXYZ WKSZ-FM commercial production, affadivits. whose toddler already can’t stand Jay Cutler,” and so the word-of- In today’s broadcasting world, we’re usually wearing so many mouth promotion for you begins. Let everyone else in the market hats, we forget about the driving force behind our ratings and be the people who aired the most common and cliché viral audio revenue—compelling, and ultimately, original content. of the day. You will stand apart. In a digital universe of Twitter, Facebook, tumbler, blogs, Unique contesting is also a wonderful way to provide something Youtube, Vine, etc., in addition to traditional media like radio different for the listener’s ear. We all know the power of making and television, original content has become rarer and more memorable contests for both the participants and the passive difficult, but essentially more important than ever. While we use listener along for the ride. Many bits that seem overused to us still social media, other media content, and popular culture for show provide original entertainment for the audience. Games such as prep, it’s often easy to forget how to create content that Would You Rather, This Or That, Marry Date or Dump, etc., still compels a listener to turn to your particular channel for exhibit new content because of the specific options you present entertainment. Social media and the internet are not the and the answers participants provide back. enemy, but tools to use alongside your airwaves to create and None of these are new ideas to any of us, but as newsfeeds deliver original content. become more flooded and so many entertainment outlets become Let’s start with social media, because unique content online carbon copies of one another, it’s important to remember that can drive your listeners back to the station, or even guide creating our own content is of course a necessity, but also easy! new listeners to you. It’s easy to post already- viral videos, pictures, or re-hash stories that are already flooding newsfeeds, but creating your own organic digital content is not as hard as WBA Saves The Day! you might think. WBA Renews American Red Cross Pop culture provides plenty of opportu- nities for you to edit noteworthy images Partnership to make your own. When Kim The WBA has renewed its agreement with the American Red Cross to help Kardashian’s rear end was on the cover raise funds and awareness for major Red Cross disaster relief efforts in of Paper, several personalities the state. The partnership, called “WBA Saves The Day,” was formed in 1998. It has photoshopped their own heads over been renewed every year—most recently at the WBA Board Meeting in January. hers. Simple, topical, original, and even Through the “WBA Saves The Day” partnership, WBA member radio and television more importantly, “shareable.” stations agree to provide one day of public service programming within three days Listener-compiled “best of” surveys also of a major state disaster to support Wisconsin Red Cross disaster relief operations provide easy blog entries and encourage active that are expected to exceed $50,000. participation. They can be as classic as “Best Pizza Places in the The agreement has been activated numerous times over the years: to support Red Valley” or less cliché like “Best Places To Hit On Guys with Dogs Cross disaster relief efforts for flooding, tornado damage, and windstorm damage in Downtown Wherever.” Audience opinion-driven lists or topics in Wisconsin. provide a double whammy for online content too: the initial In addition, the agreement was activated after the September 11 tragedies where solicitation of contribution and the final list compilation. WBA helped raise $12.5 million in total efforts in the state of Wisconsin. Pictures and videos on social media usually provide the biggest In 2001, the WBA received the Red Cross’ Excellence Award for In-Kind impact online and originality is natural with those avenues as Support. This award is given at the state level and recognizes the outstanding well. Got kids or pets in your house? They provide endless work of an organization in support of the mission of the Red Cross. Also, in 2003, opportunity for entertaining and unique material. Plus, listeners the Red Cross presented the WBA with an award that was part of their Disaster feel that stronger bond seeing a video of an on-air personality’s Partners program as a result of our continued commitment to the program, as well pet doing tricks as opposed to the whatever random dog in as the resources we provide. some faraway state has gone viral that day.

Wisconsin Broadcaster | March 2015 7 EDUCATOR’S COLUMN Creative Services Standards

By the time you read this, the Dear Advertiser, WBA Education Committee Allow me to dispel a couple of myths: will be ramping up for the Mike O'Brien First, people don’t buy things because they heard a commercial WBA Education annual WBA Student Seminar on the radio. They buy things because they want more Committee, things! General Manager on March 7. WCLO-WJVL Some of us experienced… seasoned… Radio is the medium that reminds, informs, entertains, and VP Bliss Communications Radio Broadcast Division okay, old broadcasters will be speaking to directs them to your store instead of the next guy’s. It’s been a group of optimistic millennials regarding said that national advertising tells people what to buy. Local the radio and television industry. These soon-to-be advertising informs people of where to buy: to buy from you! graduates need jobs. I presume they desire a fulfilling Second myth, people dislike advertising. Actually, they only career bursting with opportunity. dislike routine and overtly aggressive messages. If you want to Paradoxically, the life-sustaining source of our livelihood is engage the listener, you need to enlighten and amaze! We can misunderstood at best, and avoided at worst: yeah, actually delight our listeners with your strong offers and advertising. outstanding products and services presented in fresh new ways. Consequently, these bright future leaders need our How can we come up with more compelling advertising commitment to ongoing education regarding commer- messages and commercials that cause listeners to like, cials. It is imperative that we communicate differently to all trust, and buy things from you? Here are five steps to create constituents: listeners, viewers, employees, and advertisers. great messages: Let’s stop disparaging advertising and recognize it for the critical role it plays in our future. Stop running station 1. Gather facts, notes, comparisons, raw announcements inferring that commercial announce- materials, and stories about your business. ments are an obstruction to programming. Stop logging long commercial stop-sets that 2. Organize, study, and identify the key Let’s stop audiences do try to avoid. Stop components of your unique competitive running routine cliché ads, so our disparaging messages are more compelling. Stop advantage. advertising referring to branding messages as 3. Ruminate, incubate, chew on it for awhile. “generic ads.” Advertising is and recognize designed to distinguish, not 4. Celebrate when the ideas surface, whether it’s it for the genericize. in the shower, while driving, or in a Let’s start training the next brainstorming meeting with your account critical role generation of broadcasters, clients, executive. Write it down! it plays in our and consumers to manage the messages in context. Commercial 5. Take it to the marketplace! Run with it and future. messages in the right doses with creative writing and production can share it in all traditional and social media be “welcomed” in the marketplace and move the needle applications. In short, splash the same brand for our advertisers. position across all platforms. It’s the reason that my account executives have a complete set of Creative Services Standards. These guidelines enable them to function as marketers, rather than just At WCLO-WJVL we pay considerable attention to the salespeople. commercial messages that you run, so they will appeal to our Thanks for indulging me in these assertions. The following listeners and your customers! When you invest a bit of time with letter that WCLO-WJVL recently sent out to our advertisers us in the aforementioned five steps, we’ll create messages that may add clarity to these ideas: engage and attract more business for you.

8 Wisconsin Broadcaster | wi-broadcasters.org FROM THE JACOBS MEDIA TEAM App World

Today’s article is about apps, the little jewels that the average mobile app, acquiring and retaining a large number have become the lifeblood of the Internet. of users—the kind of numbers that make that app monetize- When it comes to media, entertainment, and information, apps able—is getting pretty expensive. are what dominate our favorite gadgets: smartphones, tablets, But radio and TV mobile apps aren’t “average” mobile apps. and smart TVs. That’s because they come with a built in, 24/7 marketing jācapps COO, Bob Kernen, enjoys a unique perch, guiding the channel called your radio or TV broadcast. For a TV station with company’s mobile application efforts, while helping its own weather app or a radio station that offers a streaming broadcasters and other marketers gain a better understanding app, there is an incredible opportunity to encourage consumers of the mobile app ecosphere and how any business can partic- to download and use it. ipate in it to their competitive advantage. That marketing channel is something that other brands have to The great thing about the apps business is that it’s hot and spend big bucks on in promotion and marketing fees. But this is you never know what’s coming next. And those are the about more than just devoting on-air time to promote your new downsides, too. Because every time app. What really makes the effort to build you turn around, something’s a great audience on mobile is giving your changed. Or another amazing must- listeners and viewers reasons to engage have app has hit the store. with the app. Invite them to connect with you via social media, give them Bob’s charge is to keep up with that information on upcoming promotions, change, stay ahead of the curve, and concerts and other events, let them learn let us know what’s what in the app more and talk back more. Create an space. Today he gives WBA members ongoing context for this, so that it isn’t a look at apps as we start seriously something that’s “special” but, rather, an moving through 2015. everyday part of the communal flow of Coming off another hot holiday your programming. season of smartphone sales (did Santa We see the metrics every day here at get you that new iPhone 6 Plus you jācapps (jacapps.com). When stations wanted?), there’s yet more evidence are promoting their apps, downloads that mobile apps are the currency of Web 3.0, especially for immediately spike. When they do it over a period of time— television and radio broadcasters. think about a “campaign flight”—downloads are beyond If the fact that 86% of smartphone usage is on apps, impressive. And when a station has a large number of compared to only 14% on browsers, isn’t enough to convince downloads and session starts, that’s when the advertising you about how crucial mobile apps are to business in 2015, dollars begin to add up. consider the recent report from research firm Fiksu So whether it’s for your own app or as a way to help advertisers (www.fiksu.com/resources/fiksu-indexes#analysis) stating that drive downloads for their apps, there’s no better, more efficient, app downloads hit a record high for the third straight month. and more effective “megaphone” than broadcast media. Your TV The Top 200 free iOS apps were downloaded 9.2 million times. station or your radio cluster is the megaphones that can drive So the good news is that Americans continue to use their awareness and downloads for your branded projects as well as mobile devices more and more. Time spent is up, number of for your clients. apps per device continues to grow, and number of apps used “App” was voted the 2010 word of the year by the daily is also ascending. American Dialect Society. Make it your station’s word of But here is the dark side of success: the cost to market those the year in 2015. apps, drive downloads and usage, particularly usage over time, is growing. It now costs, on average, $2.10 to motivate a The WBA Digital Hotline is a free service for WBA members. For single user to download and then use an app at least three questions about digital, mobile, and social, call the WBA/Jacobs times. The cost per install has also grown to about $1.50. So for Media Hotline 248-353-9030.

Wisconsin Broadcaster | March 2015 9 WBA Board Holds Meeting in Conjunction with Winter Conference Following each meeting of the WBA Board of Directors, a Legislative Report summary of their major activities and discussions is reported Federal in narrative form in the Wisconsin Broadcaster. The report is The WBA’s DC Trip is set for February 24 and 25. Ed Hinshaw has only a summary and official meeting minutes will continue to resigned as legislative liaison and Don Carmichael has resigned be kept on file and can be obtained from the WBA office. as Federal Legislative Chair. These positions will now be The WBA Board Meeting was held on January 20, 2015 at the combined (if interested, let Vetterkind know). The executive Concourse Hotel in Madison, in conjunction with the WBA’s committee will decide from those who express interest Winter Conference/State Legislative Day. WBA Chair, Kelly (announcement also made at the WBA membership luncheon). Radandt, presided. State Financial Report Brandon Scholz, WBA state lobbyist, reported the sales tax Treasurer Tom Allen presented the Operations Report. John exemption (Act 346) for broadcasters is in place. However, the Benjamin and Erica Hill of BMO Trust reviewed the performance Department of Revenue is still re-working the language to of the WBA Investments. include more specific exemptions, namely transmitters, towers and satellite dishes. We will work on this Technical Fix in the President’s Report upcoming State Legislative Session, ideally trying to get it added in the Budget. This will be a focus of tomorrow’s State WBA President Michelle Vetterkind noted that Wisconsin’s new Legislative Day/Visits. Attorney General Brad Schimel would be a guest at the board's social this evening. April 22 has been set for the next WBA Board Old Business Meeting, to be held in conjunction with the Walker Management • WBA Mentorship Program JT Koser of the Young Professionals Institute in Madison. The association will re-visit its long range announced a mentorship program. It would connect veterans in plan. broadcasting with younger broadcasters. He gave an overview of the program that would be evaluated after a year to ascertain whether On February 1, the WBA’s digital hotline will begin for WBA to continue. members. A survey about localism was sent to members. It was • WBA Saves The Day This long-time partnership between WBA and compiled from every congressional district in the country. She the Red Cross was renewed for another year. reported the WBA executive committee voted to hire David • Engineering Internship Grants Baun noted that since 2009, the Sanks to help with sales of NCSA/PEP. This would be a WBA engineering internship program has had nine interns (3 have commission-paid position. He has expressed interest. His sales been placed). Due to the legalities of more intense scrutiny of intern- would be made to new NCSA/PEP clients. ships, moving forward, they would have to be hired as WBA employees or hired as station employees (vs. just paying the students, as has been done previously). Baun will explore an option Awards Report to give a scholarship instead of internship. Consequently, the Vice president Baun noted there are 1479 entries in this year's program is on hiatus while Baun explores options. award competition. Last year there were 1446. Awards' night is New Business May 2 at the Madison Marriott West. She also reported the student seminar is planned for March 7. • 2015 Proposed Committee Assignments Vetterkind shared the 2015 proposed committee assignments. Foundation Report • 2015 Slate of Officers Vetterkind pointed out the slate, as indicated in the Annual Report. Chair Sanks & President Vetterkind reported on the following: • Appointment of At-Large Seats on the WBA Board Chuck • Fundraising/Donations Individual donations up this year due to Steinmetz, Richard Wood, Gene Purcell were all re-appointed increased outreach. • Appointment of 4 WBA Board Representatives to the WBA • HOF Plaque Update The WBA Hall of Fame plaques are hanging at Foundation Board for one-year terms Kelly Radandt, Scott the Milwaukee Hilton City Center. A reception will be held April 23 Chorski, Joseph Denk, and Nancy Douglass were appointed there at 5:30 p.m. Special thanks given to Bill Hurwitz for initiating this • Re-appointment to the Foundation Board for the seats the WBA move. Board needs to approve, as determined by the Foundation board • WBANewsroom.org The WBA News Resource Center (formerly the meeting earlier in the day: Bill Hurwitz, Roger Utnehmer, and Kidder News Resource Center) has been remodeled and updated by Laurin Jorstad re-appointed Tim Morrissey and Susan Lewandowski. It debuted last week. Morrissey will continue to monitor/update the site. Other Business • Broadcast Legends The Local Broadcast Legends program, with a None few changes, was approved. Sanks will work on clarifying/fine-tuning this prior to implementation. The meeting was held from 2:05 p.m. to 4:50 p.m. and was • News Fellowship Idea Similar to the WBA Foundation meeting earlier attended by 17 board members, along with Michelle today, there was discussion of an idea to fund a new program: A Vetterkind and Linda Baun from the WBA. There were 3 conference for news people similar to the Management Institute. It excused absences and one vacant board seat. A quorum was would involve up to 16 people per year. The foundation, through a potential donation from a benefactor, would cover expenses except present. travel for the students. Respectfully Submitted by Dick Record, Secretary

10 Wisconsin Broadcaster | wi-broadcasters.org AWARDS COMMITTEE Continued from page 1

as a whole, the breakdown by category will look surprisingly familiar: vying for both the News Operation of the Year and Station of the • Overall, the Social and Digital division continues to grow at the Year trophies; that results in many stations entering almost every fastest pace (15%) with 153 entries total. category. There are 32 entries for Best Feature, but then there are 17 other TV categories with 20 or more. There’s a real battle brewing there! • News and Talk Radio is next, growing 6.5% with 362 entries. That you’ve made such a phenomenal success of the WBA Awards • TV, with 526 entries grew by 1.3% and program is well-known, but sometimes it is good to look back and • Music Radio, which has grown so rapidly in recent years, actually fell compare. Ten years ago, the previous Awards program had 440 TOTAL a few points, down from 454 to 438 entries for a 3.6% loss. entries, 219 for TV and 221 for Radio. In 2014 our total entries for Radio Overall, the contest grew by 2.2%, certainly slowing the growth curve ALONE reached 800! Look what you’ve done! of previous years. And while we’d always like to see the Awards The judges are judging (in FOUR different states!) program continue to get bigger, the “issues” associated with a contest this size also increase with growth. The Awards committee has looked We each want to win, it is really high stakes! at growth the last few years; these results are very much in line with So get ready to gather, its glad rags for all our current plans. May second’s the Gala, We’ll each have a ball. The most competitive categories in Social and Digital Media were From the Awards Committee to the entire membership of the WBA, Online Personality, with 20 entries and, with 19 each, Special Web THANK YOU for your support. Project and Live On-Site Online Coverage. And THANK YOU to the Awards Committee: In News and Talk Radio, there were 31 entries for Best Feature, 26 for Hard News/Investigative and 23 each for Best Radio Show from 9a- Tom Bier, Co-Chair, WISC-TV Kyle Geissler, WISC-TV 5a and Best Interview. Lindsay Wood Davis, Co-Chair, JT Koser, Koser Radio Group Broadcast Management Strategies Scott Robert Shaw, Family Radio Group In Music Radio there were an impressive 41 entries for Best Elwood Bjorn, Commercial (the most for any category in the entire contest) 36 for Woodward Communications Thomas Swigert, WISN-TV Best Humorous Commercial and 32 for Best Morning Show. Nancy Douglass, WLKG FM Michelle Vetterkind, WBA In TV (as in News and Talk Radio) there are a great number of stations Andrew Felix, WEAU-TV Linda Baun, WBA

WBA Joins in Joint Comments Regarding Contest Rules On February 18, 2015, all 50 State Broadcasters “each time” a licensee makes any mention or reference to a Associations (including your WBA) joined in filing station contest. Rather, we proposed that the new rule comments with the FCC in support of its rule require the announcement of the website’s home address making proposal that would amend (e.g., “wxyz.com”) only when the the Station Contest Rule to give radio We argued that giving station affirmatively promotes the and television stations the option, in broadcasters the contest. Additionally, we urged the lieu of over-the-air broadcasts, of Commission to refrain from micro- flexibility to choose managing stations that choose to post disclosing the terms of their station between on-air and contents via their own websites or any contest disclosures on the Internet Internet website that is publicly online station contest because there is no reason for the accessible. disclosures will better Commission to depart from its long- standing policy of leaving the manner We argued that giving broadcasters the enable them to reach and of disclosure to the licensee’s flexibility to choose between on-air and inform their audiences. discretion. online station contest disclosures will better enable them to reach and inform their audiences. We In response to the Commission’s also pointed out that this flexibility will also bring broadcast proposal to establish record retention requirements, we licensees one step closer to regulatory parity with their argued that since the State Associations agree that station cable, satellite, and internet competitors, to whom the contest rules posted online should be available 24/7 during Station Contest Rule does not apply. We urged the the contest, for free, and without any registration Commission to be careful not to unduly encumber the requirement (subject to technical outages and other force online disclosure option. Specifically, we objected to any majeure events), we saw no reason to adopt retention requirement that licensees broadcast the “complete and requirements, particularly given that such a requirement direct” website address where contest terms are located would be better dealt with at the state level.

Wisconsin Broadcaster | March 2015 11 Foundation Report The Walker Broadcast Management Institute Walker will be held in Madison, April 21-23, 2015. 2015 Enrollment is limited to the first 35 applicants. The Institute fee is $595 for the first two people Broadcast from the same company and $400 for each person thereafter from the same company. A special fee of $525 will apply to all applications received before April 1, 2015. Fees include the classes and evening presentations, all materials, three nights lodging, daytime Management meals and two evening meals. Institute

Creativity | Tuesday, April 21, 2015 How to Spring the Time Trap y Explore creativity – What is it? What Afternoon Workshop | Wednesday, April 22, 2015 encourages it? What limits it? y Analyze key time wasters y Are you an adaptor or an innovator? Why do y Review time management tricks, such as the “Swiss cheese effective organizations need both? approach” to large projects y Complete a self-assessment of your seven intelligences, each of which can be a creative Presented by Deborah Spring Laurel, trainer and consultant in the areas of asset or an opportunity for development workplace learning and performance improvement for over thirty years. Her workshops build practical skills using highly participatory activities. y Apply your seven intelligences in the creation of a new broadcasting station Evening: group dinner and speaker, Steven Rick. Steve is the Chief Economist for CUNA Mutual Group in Madison, Wisconsin. He also holds a senior lecturer Presented by Robert Shaver, Executive Education, position with the Economics Department at the University of Wisconsin where he Professor Emeritus, UW-Madison School of Business teaches the money and banking, and macroeconomics courses. Steve also serves Rober Shaver is responsible for the development and on the Board of Directors of the University of Wisconsin Credit Union, a $1.9 delivery of training in coaching, conflict resolution, billion financial institution. creativity, futures, instructional skills, leadership, management of change, motivation, performance management, presentation skills, problem- Marketing | Thursday, April 23, 2015 solving/decision-making, and survey design. His clients y Which should I use: the new marketing or the “tried and true” include American Bar Association, American Red Cross, marketing? Apogee Wausau Group, Aqua-Clem, Caterpillar, CUNA y Mutual Group, P.H. Glatfelter Paper, Promega, Swiss What does your competition look like from your customer’s Colony, Viking Insurance, and the Wisconsin Farm perspective? Agency. y How can you manage customer relationships? y Evening Dinner with group, location to be announced. How do you balance the price/value equation? y Where does your company’s “perceived quality” come from? Managing Your Stress Presented by Linda Gorchels Just as we routinely upgrade our computer, we must upgrade our internal Before It Manages You knowledge systems. Linda has played a role in educational upgrades for over 20 Morning Workshop | years, taking experiences from hundreds of business clients, connecting experi- Wednesday, April 22, 2015 ences with researched “best practices,” and sharing the insights with managers and executives. At the UW-Madison’s Center for Professional and Executive Development, y Assess your personal stress symptoms she was both a corporate trainer and a director of the marketing curriculum. Now, as y Develop options to minimize your signif- a director emerita, she provides workshops for select clients. She is a blogger, icant stressors author and “creativity curator” for her own company, Tomorrow’s Mysteries, LLC.

Sign up by April 1, 2015, to get the reduced rate. To register, visit www.wbafoundation.org.

In 2006, the estate of William R. Walker graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation. The Institute is now in its 18th year, having completed its first five, 3-year cycles in 2012. The 2015 Institute marks the third year of another 3-year cycle (although you may join in at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.

12 Wisconsin Broadcaster | wi-broadcasters.org Foundation Report WBA Foundation Educational Support Grant Program Taking GUIDELINES FOR THE Applications Now! 2015 Educational Support Grant Program In 2010, the Wisconsin Broadcasters Grant Pool: Up To $10,000 Annually Association Foundation Board of Number of Grants: Variable within the $10,000 limit Directors created the Educational Support Grant restrictions: Grants can be used for equipment, hardware, software or other Grant Program. This program awards up to materials used in teaching in broadcast education programs and/or to promote $10,000 annually to assist non-profit college careers in broadcasting. The support equipment or materials acquired can be used and technical school broadcast education in either the classroom or in broadcast facilities. No part of any grant can be used to programs to acquire equipment, hardware, fund financial support for faculty or support staff. software, and/or other teaching materials necessary to conduct broadcast education Matching & Other Participation Requirements: There are no requirements for programs and promote careers in matching funds under the program, however, the presence of matching funding or broadcasting. the integration of grant monies in a larger spending program will be taken into account by the WBA Foundation. We would like to invite communications educators to submit grant proposals for 2015 Consideration to the WBA Foundation: A regular annual report for a period of at and we encourage educators to spread the least 2 years to the WBA Foundation Board regarding the progress of students for 2 word about the WBA Foundation’s years after they leave the grantee’s program is requested. Appropriate recognition, Educational Support Grant Program. in an ongoing fashion, of the WBA Foundation grant is requested and grant applica- tions should include a statement indicating how this will be accomplished. For 2014, the WBA Foundation Board approved five grants totaling $10,935. The 2015 Deadline: Grant Applications must be received in the WBA Foundation Office, program has generated excellent response. 44 E. Mifflin Street, Suite 900, Madison, WI 53703, by Friday, April 17. Grants will be Since the inception of the program, the awarded by July 25 and grant funds may be disbursed upon request any time after WBA Foundation Board has issued the awards are announced. $152,751 in Educational Support Grants.

• Pronunciation guide for Wisconsin cities, towns, villages, You never have to guess. and elected officials d • Concise summaries regarding Wisconsin laws including Know your rights as a open meetings/records d reporter/ photographer. • Wisconsin laws and regulations regarding media Know where you can and can’t go. covering crime scenes, fire, and police emergencies d • How Wisconsin government and courts are set up plus Quickly get up to speed on rules and regulations about covering meetings d Wisconsin structure.

Follow us on Twitter where we showcase the great WBA Newsroom work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org

Wisconsin Broadcaster | March 2015 13 On behalf of the Wisconsin Broadcasters Association Foundation, please join us as we celebrate the dedication of our new Hall of Fame Exhibit.

The Hilton Milwaukee City Center 509 W. Wisconsin Avenue Thursday, April 23, 2015 5:30 p.m. to 8:00 p.m.

Cost is $50 per person to include a wonderful selection of heavy hors d’oeuvres & drinks (if you choose to give more than $50 per person, the additional amount would be considered a donation to the WBA Foundation). **Registration for Hall of Fame Members and guest will be complimentary.

We have a block of rooms at the Hilton for that night for $109 per room. The hotel deadline is March 24. Guests may contact the Hilton directly by calling 414.935.5940. Make sure to tell them you are with the Wisconsin Broadcasters Association Reception.

Registration information is available at www.wi-broadcasters.org .

The location in downtown Milwaukee to display the WBA Hall of Fame is perfect as the biggest hotel in the state represents the best of the best from all over the state. The Hilton hotel in downtown Milwaukee has always been a favorite venue for many radio and television events for decades. In fact, even today a large television tower still stands atop the hotel. Ben Marcus, the founder of the Marcus Corporation at one time owned and operated several radio stations in Southeastern Wisconsin, Mr. Marcus, and the family have always been a true friend of local, over the air radio. Mr. Marcus was the founder of the Children’s Variety Club of Wisconsin, a major charity that tied into Wisconsin radio, and television stations for decades. To have a major wing in a major Marcus hotel displaying the Wisconsin Broadcasters Hall of Fame is a marriage that can only be described as perfect! Bill Hurwitz – WBA Foundation Board Member

14 Wisconsin Broadcaster | wi-broadcasters.org Calendar of Events Steve Eggers PCS March 7, 2015 Erection Manager/ Cellula WBA Student Seminar Project Manager Erection Two Way Madison Marriott Mobile: (608) 575-9050 Microwave April 21-23, 2015 Walker Broadcast Management Institute UW-Madison April 23, 2015 communications WBA Hall of Fame 4587 Hwy TT Antenna & Tower Service Since 1968 Exhibit Dedication Sun Prairie, Wisconsin 53590 Phone: 608) 837-9050 Celebration Reception www.wave-com.com Fax: (608) 825-9050 The Hilton Milwaukee City Center May 2, 2015 WBA Awards Gala What’s Madison Marriott happened so May 21 2015, 10 AM far in 2015 at Digital Campaigns for Radio’s Top your station Categories that should be RAB Webinar held for the June 11, 2015 10 AM Better Creative for WBA Better Results RAB Webinar Awards for June 17 & 18, 2015 Excellence WBA Summer Conference Entries? Kalahari Resort, Wisconsin Dells July/August 2015 WBA Doug Chickering Sports Workshop TBD September 17, 2015 10 AM Building Your Wisconsin Broadcasters Personal Brand Association RAB Webinar October 13-15, 2015 Broadcasters Clinic Madison Marriott Find out more at November 12, 2015 10 AM wi-broadcasters.org Planning Your 2016 Digital Strategies RAB Webinar December 10 2015, 10 AM Emerging Sponsorship Categories for 2016 Jeff Welton RAB Webinar Nautel Regional Sales Manager January 26 & 27, 2016 Central US WBA Winter Conference & State Legislative Day Tel: 1 902 823 5127 Concourse Hotel, Madison [email protected] February 23 & 24, 2016 WBA DC Trip Embassy Row Courtyard by Marriott Making Digital Radio Work.

Wisconsin Broadcaster | March 2015 15 2015 Roster of WBA Members AS OF FEBRUARY 27, 2015

RADIO WEKZ-FM, Monroe WIZM-AM, La Crosse WNWC-FM, Madison WSBW-FM, Sturgeon Bay TELEVISION Ed Hinshaw KCLH-FM, La Crosse WEMI-FM, Appleton/Oshkosh WIZM-FM, La Crosse WNXR-FM, Ashland/Iron River WSCO-AM, Appleton KBJR-TV, Superior Ed Hutchings KDWZ-FM, Superior (Duluth, MN) WEMP-FM, Sheboygan WJJH-FM, Ashland/Iron River WOBT-AM, Rhinelander WSFQ-FM, Marinette TVW, Madison Laurin Jorstad KFIZ-AM, Fond du Lac WEMY-FM, Green Bay WJJO-FM, Madison WOBT-FM, Rhinelander WSJP-AM, Milwaukee W43BR-TV, Baraboo Perry Kidder KQEG-FM, La Crosse WEQS-FM, La Crosse WJJQ-AM, Tomahawk WOCO-AM, Oconto WSJP-FM, Milwaukee WACY-TV, Green Bay/ Doug Kiel KQYB-FM, La Crosse WERL-AM, Eagle River WJJQ-FM, Tomahawk WOCO-FM, Oconto WSJY-FM, Janesville Appleton Jack Le Duc KUWS-FM, Superior WERN-FM, Madison WJMC-AM, Rice Lake WOCT-LP-FM, Oshkosh WSLD-FM, Whitewater WAOW-TV, Wausau Paul LeSage WAGN-AM, Marinette WFAW-AM, Fort Atkinson WJMC-FM, Rice Lake WOGB-FM, Green Bay WSPT-FM, Stevens Point WBAY-TV, Green Bay/ Joe Loughlin WAPL-FM, Appleton WFBZ-FM, La Crosse WJMQ-FM, Shawano WOGO-AM, Eau Claire WSSP-AM, Milwaukee Appleton Jesse Mix WAQE-AM, Rice Lake WFDL-AM, Waupun WJMR-FM, Milwaukee WOLX-FM, Madison WSSU-FM, Superior WBME-TV, Milwaukee David Peschau WAQE-FM, Rice Lake WFDL-FM, Fond du Lac WJOK-AM, Green Bay WOMT-AM, Manitowoc WSSW-FM, Platteville WBUW-TV, Madison David Sanks WATQ-FM, Eau Claire WFHR-AM, Wisconsin Rapids WJQM-FM, Madison WORQ-FM, Green WSTM-FM, Plymouth WBWT-TV, Milwaukee Jim Schuh WATW-AM, Ashland/Iron River WFON-FM, Fond du Lac WJUB-AM, Plymouth Bay/Appleton WSUM-FM, Madison WCGV-TV, Milwaukee Bob Southard WAUH-FM, Wautoma WGBW-AM, Green Bay WJVL-FM, Janesville WORT-FM, Madison WSUP-FM, Platteville WCWF-TV, Green Bay/ Bernie Strachota WAUK-AM, Milwaukee WGEE-AM, Superior WJYI-AM, Milwaukee WOSH-AM, Appleton/Oshkosh WSUW-FM, Whitewater Appleton Rod Synnes WAXX-FM, Eau Claire (Duluth, MN) WKBH-AM, La Crosse WOSQ-FM, Marshfield WTAQ-AM, Green Bay WDJT-TV, Milwaukee Scott M. Trentadue WAYY-AM, Eau Claire WGEE-FM, Appleton/Oshkosh WKBH-FM, La Crosse WOTE-AM, Shawano WTAQ-FM, Green Bay WEAU-TV, Eau Claire WBCR-FM, Beloit WGEZ-AM, Beloit WKCH-FM, Whitewater WOWN-FM, Shawano WTCH-AM, Shawano WEUX-TV, Eau Claire ASSOCIATE WBCV-FM, Wausau/Stevens WGLR-AM, Lancaster WKEB-FM, Medford WOZN-AM, Madison WTCH-FM, Shawano WFRV-TV, Green Bay/ ASCAP Point WGLR-FM, Lancaster WKFX-FM, Rice Lake WOZN-FM, Madison WTCX-FM, Fond du Lac Appleton BMO Global Asset WBDK-FM, Sturgeon Bay WGLX-FM, Wausau/ WKLH-FM, Milwaukee WOZZ-FM, Wausau/ WTLX-FM, Madison WFXS-TV, Wausau Management Stevens Point Stevens Point WBEV-AM, Beaver Dam WKLJ-AM, La Crosse WTMJ-AM, Milwaukee WGBA-TV, Green Bay/ Broadcast WGMO-FM, Shell Lake WPCA-LP-FM, Amery Electronics/Commotion WBFM-FM, Sheboygan WKQH-FM, Wausau WTPN-FM, La Crosse Appleton WGNV-FM, Wausau/ WPCK-FM, Green Bay Broadcast Management WBIZ-AM, Eau Claire WKRU-FM, Green Bay WTSO-AM, Madison WHA-TV, Madison Stevens Point WPCN-AM, Stevens Point Strategies WBIZ-FM, Eau Claire WKSZ-FM, Green Bay WTSO-FM, Madison WHLA-TV, La Crosse WGTD-FM, Kenosha/Racine WPCN-FM, Stevens Point Broadcasters General Store WBSD-FM, Burlington WKTY-AM, La Crosse WTSW-LP-FM, Manitowoc WHRM-TV, Wausau WHA-AM, Madison Continental Electronics WBSZ-FM, Ashland/Iron River WPFP-AM, Park Falls WHWC-TV, Menomonie WHAA-FM, Adams WKZG-FM, Green Bay WTTN-AM, Madison Corporation WCCN-AM, WPKG-FM, WISC-TV, Madison WHAD-FM, Delafield WKZY-FM, Appleton Marshfield/Neillsville WUEC-FM, Eau Claire Criterion Broadcast Services Marshfield/Neillsville WISN-TV, Milwaukee WHBL-AM, Sheboygan WLBL-AM, Auburndale WPKR-FM, Appleton/Oshkosh WUWM-FM, Milwaukee Dielectric, LLC WCCN-FM, WLBL-FM, Wausau WUWS-FM, Superior WITI-TV, Milwaukee Marshfield/Neillsville WHBM-FM, Park Falls WPLT-FM, Spooner ETP-NEW WLDB-FM, Milwaukee WVBO-FM, Appleton/Oshkosh WIWN-TV, Fond du Lac WCCX-FM, Waukesha WHBY-AM, Appleton WPNE-FM, Green Bay Godfrey Kahn WLFN-AM, La Crosse WVCF-FM, Eau Claire WJFW-TV, Wausau/ WCFW-FM, Chippewa Falls WHBZ-FM, Sheboygan WPVL-AM, Platteville Heartland Video Systems WLGE-FM, Sturgeon Bay WVCS-FM, Owen Rhinelander WCLB-AM, Sheboygan WHDG-FM, Rhinelander WPVL-FM, Platteville Holiday Vacations WLIP-AM, Kenosha WVCX-FM, Tomah WKBT-TV, La Crosse WCLO-AM, Janesville WHDI-FM, Sister Bay WPVM-FM, Sturgeon Bay Illinois Center for Broadcasting WLJY-FM, Wisconsin Rapids WVCY-AM, Oshkosh WKOW-TV, Madison WCNP-FM, Baraboo WHEM-FM, Eau Claire WQCC-FM, La Crosse Leede Research WLKD-AM, Minocqua WVCY-FM, Milwaukee WLAX-TV, La Crosse WCOW-FM, La Crosse WHFA-AM, Madison WQDC-FM, Sturgeon Bay Media Institute WLKG-FM, Lake Geneva WVFL-FM, Fond du Lac WLEF-TV, Park Falls WCQM-FM, Park Falls WHHI-FM, Highland WQLH-FM, Green Bay Michael Best & Friedrich LLP WLKN-FM, Sheboygan WVMO-LP-FM, Monona WLUK-TV, Green Bay/ WCSW-AM, Shell Lake WHID-FM, Green Bay WQRB-FM, Eau Claire MSM Multimedia Sales WLMV-AM, Madison WVRN-FM, Wausau/Antigo Appleton Marketing WCUB-AM, Manitowoc/ WHIT-AM, Madison WQTC-FM, Manitowoc WMLW-TV, Milwaukee Two Rivers WHJL-FM, Merrill WLMX-FM, Amery WRCO-AM, Richland Center WVSS-FM, Menomonie Pillsbury Winthrop Shaw WMOW-TV, Wausau Pittman LLP WCWI-FM, Adams/Friendship WHLA-FM, La Crosse WLST-FM, Marinette WRCO-FM, Richland Center WWHG-FM, Janesville WMSN-TV, Madison Pritchard Consulting Services WCYE-FM, Rhinelander WHND-FM, Sister Bay WLSU-FM, La Crosse WRDN-AM, Durand WWIB-FM, Eau Claire WMTV-TV, Madison Radio Advertising Bureau WDDW-FM, Milwaukee WHOH-FM, Rhinelander WLTU-FM, Manitowoc/ WRFW-FM, River Falls WWIS-AM, Black River Falls Two Rivers WMVS-TV, Milwaukee Radio Music License WDEZ-FM, Wausau/ WHQG-FM, Milwaukee WRHN-FM, Rhinelander WWIS-FM, Black River Falls WLUM-FM, Milwaukee WMVT-TV, Milwaukee Committee Stevens Point WHRM-FM, Wausau WRIG-AM, Wausau/ WWJC-FM, Eau Claire WLWB-AM, Appleton/Oshkosh WPNE-TV, Green Bay RAM Systems WDGY-AM, Hudson WHSA-FM, Superior Stevens Point WWQM-FM, Madison WLWK-FM, Milwaukee WPXE-TV, Milwaukee Regional Reps Corp. WDLB-AM, Marshfield WHSF-FM, Rhinelander WRIG-FM, Wausau/ WWSP-FM, Stevens Point WLXR-FM, La Crosse Stevens Point Resonant Results WDMO-FM, New Richmond WHSM-AM, Hayward WWWX-FM, Appleton/Oshkosh WQOW-TV, Eau Claire WMAD-FM, Madison WRJC-AM, Mauston SESAC WDMP-AM, Dodgeville WHSM-FM, Hayward WXCE-AM, Amery WSAW-TV, Wausau WMAM-AM, Marinette WRJC-FM, Mauston Shockley Group, Inc. WDMP-FM, Dodgeville WHTL-FM, Whitehall WXER-FM, Sheboygan WTMJ-TV, Milwaukee WDOR-AM, Sturgeon Bay WMDC-FM, Mayville WRJO-FM, Eagle River WXPR-FM, Rhinelander WTPX-TV, Wausau Society of Broadcast WHTQ-FM, Wausau/ Engineers, Inc. WDOR-FM, Sturgeon Bay Stevens Point WMEQ-AM, Eau Claire WRKU-FM, Sturgeon Bay WXPW-FM, Rhinelander WVCY-TV, Milwaukee State Bar of Wisconsin WDRK-FM, Eau Claire WHWA-FM, Superior WMEQ-FM, Eau Claire WRLO-FM, Rhinelander WXRO-FM, Beaver Dam WVTV-TV, Milwaukee The Capitol Group WDSM-AM, Superior WHWC-FM, Eau Claire WMGN-FM, Madison WRLS-FM, Hayward WXSS-FM, Milwaukee WXOW-TV, La Crosse (Duluth, MN) WMHX-FM, Madison WRLU-FM, Sturgeon Bay WXXM-FM, Madison The Museum of Broadcast WHYB-FM, Marinette WYOW-TV, Wausau Communications WDUX-AM, Waupaca WMMA-FM, Wisconsin Rapids WRNC-LP-FM, Ashland WYDR-FM, Appleton/Oshkosh WIAL-FM, Eau Claire WYTU-TV, Milwaukee Wave Communications WDUX-FM, Waupaca WMMM-FM, Madison WRPQ-AM, Baraboo WYMS-FM, Milwaukee WIBA-AM, Madison WeatherTime Radio Network WDUZ-AM, Green Bay WMQA-FM, Minocqua WRPQ-FM, Baraboo WYNW-FM, Wausau WIBA-FM, Madison RETIRED Wisconsin Army National WDUZ-FM, Green Bay WIFC-FM, Wausau/ WMVM-FM, Goodman/ WRQT-FM, La Crosse WYTE-FM, Wausau/ Tom Bolger Iron Mountain Guard WDVM-AM, Eau Claire Stevens Point WRRD-AM, Milwaukee Stevens Point Tommy Lee Bychinski WMYX-FM, Milwaukee Wisconsin Hospital Association WEAQ-AM, Eau Claire WIGM-AM, Medford WRST-FM, Oshkosh WYVM-FM, Sheboygan Dale Ganske WNAM-AM, Appleton/Oshkosh Wisconsin Interscholastic WEBC-AM, Superior WIIL-FM, Kenosha WRVM-FM, Suring WZDR-FM, Green Bay Nathan Goetz Athletic Association (Duluth, MN) WNCY-FM, Green Bay WISM-FM, Eau Claire WSAU-AM, Wausau/ WZEE-FM, Madison Marty Green WisconsinEye WECL-FM, Eau Claire WNFM-FM, Reedsburg Stevens Point WZOR-FM, Green Bay WISS-AM, Berlin Jack Hackman WisPolitics WEGZ-FM, Washburn WIXK-AM, New Richmond WNRG-FM, Milwaukee WSAU-FM, Wausau/ WZTI-AM, Milwaukee Stevens Point Dr. Ruane Hill WLKL-FM/Lake Land College WEKZ-AM, Monroe WIXX-FM, Green Bay WNWC-AM, Madison WZTI-FM, Milwaukee

16 Wisconsin Broadcaster | wi-broadcasters.org