MARCH 2015 CHAIR’S COLUMN Statewide Test Of Tornado Warning DC EAS Code On April 16 Lobbying Please Respond to the WBA Office each NWS office they will not be recognized by EAS Trip units as duplicates if alerts are received from two If You Have Not Already different EAS Operational Areas. It is also possible WBA’ s annual In cooperation with Wisconsin Emergency that some NWR stations may broadcast more than Management, the National Weather Service will Scott Chorski DC lobbying one TOR Code as some NWR stations serve counties conduct a test of the real Tornado Warning EAS Code from more than one NWS office. WBA Chair trip is one of on April 16, 2015, as part of Tornado and Severe the highlights of my year. Weather Awareness Week. The State of Wisconsin has This will be the schedule for April 16, 2015: received a waiver from the FCC to use the actual EAS (or if there is severe weather on April 16, test will Those fortunate enough to be be conducted on April 17, 2015): on the executive committee Tornado Warning Code for this statewide test. If go out a day early to get a there is a threat of severe weather, the test will be 1:00 PM Tornado Watch more in-depth look at our postponed until April 17, 2015. If there is severe “TOA” EAS Code issued legislative challenges. It is a weather on April 17, the test will be cancelled. 1:45 PM Tornado Warning “TOR” EAS Continued on page 3 > The audio of this test will repeat several times in the Code issued by all NWS offices script “This is a Test,” but because the real EAS serving Wisconsin counties* The Wisconsin Broadcasters Association Tornado Warning Code is being sent, the crawl on TV Originator Code: WXR stations and cable systems will read “A Tornado cordially requests that you EAS Code: TOR Save the Date: Warning has been issued for….” Thus we ask that TV broadcasters and cable operators making the EAS Duration: 15 minutes Saturday, May 2, 2015 decision to air the test should display a “This is a Test” *This test is being coordinated with the State of Minnesota. Stations in the gh graphic behind the crawl. border area will receive both Wisconsin and Minnesota counties in the same coordinated TOR Tornado Warning EAS message at 1:45PM. Awards for Excellence The test will be originated on NOAA Weather Radio Michigan will also do its statewide Tornado Drill on April 16th at 2:45 p.m. Gala Dinner (NWR), and will be relayed via the State Relay (SR) EST (1:45 p.m. Central). & Reception and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices If you have not already, please respond by e-mail to Vice President serving Wisconsin, following the schedule below. Linda Baun at [email protected] to indicate you have MADISON MARRIOTT WEST Broadcasters and cable operators that monitor SR or received this message, have passed this information along to all LP stations from multiple EAS Operational Areas or relevant staff (including station meteorologists), and will participate directly monitor NWR from another EAS Operational in the test and the public notice prior to the test. CONTENTS Area may receive more than one Tornado Warning NOTE: Public Notice on your end will begin one week prior to the test. alert; since these alerts are sent independently from (PSAs, mention in your news stories, weather reports, etc). WBA Hits the Hill for an Action-Packed DC Trip 4 Young Professionals’ Column: PRESIDENT’S COLUMN AWARDS COMMITTEE Original Content in Radio 7 WBA Saves The Day! 7 Educators’ Column: Are YOU a graduate of Award Entry Totals Creative Services Standards 8 the Walker Broadcast Let’s see…where to begin. From the Jacobs Media Team: App World 9 Hmmm, let’s begin with the fact WBA Board Holds Meeting in Management Institute? that the WBA Awards program Conjunction with Winter Conference 10 grew again (!) and remains far WBA Joins in Joint Comments I’d like to take this opportunity to and away the largest state-wide tell you about one of the greatest broadcast awards program in the Regarding Contest Rules 11 Michelle Lindsay 2015 Walker Broadcast Vetterkind, offerings we provide, the Walker Wood Davis country. Broadcast Management Institute! Management Institute 12 CAE WBA Awards It really is huge, this year with The Institute—the first of its kind to 2015 WBA Foundation Educational WBA President Committee another new record for total entries Support Grant Program 13 and CEO be sponsored by a state Co-Chair of 1,479. The technical term for this broadcasters association—is now Hall of Fame Exhibit 14 is, “a whole bunch!” in its 18th year, having completed its first five, 3-year If you spend much time at all listening to quarterly or 2015 Roster of WBA Members 16 management education cycles in 2012. It is held on year-end financial analysis of the broadcast industry > continued on page 2 > continued on page 11 PRESIDENT’S COLUMN Continued from page 1 Vetterkind Completes Term as NASBA President Four years ago I was elected to the NASBA (National Alliance of State Broadcasters Associations) Executive Committee. As Wisconsin Broadcasters Association NASBA structure is similar to that of our Officers & Board of Directors WBA Executive Committee, I became OFFICERS 2015-2016 President in 2014. On February 22, 2015 as Chair of the Board part of our NASBA meetings/NAB’s State Scott Chorski WKBT-TV, La Crosse Leadership Conference in DC, I officially Addressing NAB’s State Leadership turned the gavel over to Kent Cornish, With NAB’s President & CEO, Conference in Washington DC Vice Chair - Television/Chair Elect Gordon Smith Tom Allen President of the Kansas Broadcasters. WKOW-TV, Madison I will serve on the NASBA Executive Committee for one more year as Immediate Past President. Thank YOU, WBA, for sharing Vice Chair - Radio me with NASBA over the past year. I am truly honored and humbled to have been able to represent our industry at this level. Dick Record Family Radio, La Crosse Treasurer Steve Wexler the campus of the University of Wisconsin-Madison Madison Fluno Center. This year’s speaker will be Journal Broadcast Group, Milwaukee in conjunction with the UW School of Business. The Steven Rick, the Chief Economist for CUNA Mutual Secretary Institute started out in 1997 as the WBA Foundation Group in Madison. Steve also holds a senior lecturer Nancy Douglass Broadcast Management Institute. Then, in 2006, position with the Economics Department at the WLKG-FM, Lake Geneva the estate of William R. Walker graciously donated University of Wisconsin where he teaches money Immediate Past Chair funds to endow the Institute and it has since been and banking, and macroeconomics courses. Kelly Radandt the Walker Broadcast Management Institute. A Wednesday night highlight also involves the Woodward Communications, Appleton/Green Bay This year’s event takes place April 21-23. “graduation ceremony” with the rest of the President & CEO Typically held in May, this is the first time the attendees belting out an enthusiastic rendition of Michelle Vetterkind, CAE Institute has been held in April in order to Pomp & Circumstance, as each graduate steps up to [email protected] hopefully allow for greater television participation. the podium to receive the highly coveted leather Vice President - Administration And while you can see this year’s full agenda and briefcase, which one can only receive as a graduate Linda Baun registration form (attached), let me give you a bit of the Institute. [email protected] of an insider’s perspective on what a terrific The program is designed in three, three-year BOARD OF DIRECTORS offering this is (as I just so happen to be a graduate modules for maximum effectiveness. For the most of the Class of 2003). part, topics will repeat every three years with many Chris Bernier Radio Plus, Marinette/Fond du Lac Where else can you get three days of top-notch of the same instructors coming back, due to Lynn Bieritz Mid-West Family Broadcasting, Eau Claire Instructors, the most timely session topics, a popular demand. However, if you’re worried about David Booth WXOW-TV, La Crosse fabulous venue (it doesn’t get much better than committing to the full three years initially, please Keith Bratel Milwaukee Radio Alliance, Milwaukee the UW-Madison campus in the Spring), and don’t. While it’s true that the majority, by far, do Joseph Denk WFRV-TV, Green Bay memorable camaraderie (it’s fun to watch how attend the full three-year cycle (trust me, you’ll everyone seems to bond with other members of want to), we’ve had a few who have been unable to Steve Lavin WBAY-TV, Green Bay their “class” after spending three full days together and have still benefitted greatly from the year(s) Lupita Montoto La Movida WLMV Radio, Madison each year, for a three-year period), at an all- they have been able to attend. Gene Purcell WI ECB, Madison inclusive, amazingly low price? Oh, and did I Many of you know Joan Gillman. Joan has been and Chuck Steinmetz WITI-TV, Milwaukee mention that’s without ever having to leave the continues to be an integral part of the Institute as Don Vesely WMTV-TV, Madison state of Wisconsin? Sign up prior to April 1st to get she’s worked with us since the program’s inception Jan Wade WISN-TV, Milwaukee the discounted rate (attached). when she was the Director of the Small Business The highly interactive sessions take place during Development Center at UW-Madison.