Synagogue Trends a Newsletter for the Leadership of Orthodox Union Member Synagogues

SYNAGOGUE TRENDS A NEWSLETTER FOR THE LEADERSHIP OF ORTHODOX UNION MEMBER SYNAGOGUES

VOLUME 2, ISSUE 1 FALL/WINTER 1997/98

how Me The Money!

by David J. Schnall, Ph.D.

We’ve heard it over and more likely to give, to give more, Mandell I. Ganchrow, M.D. again: “IYM AIN KEMACH, AIN TORAH.” and to give more often. The reasons President, Orthodox Union It is a truism that barely needs rein- are at the same time obvious and Marcel Weber forcement We all favor expanding subtle. On the one hand: Chairman, Board of Directors our shul’s structure and its activities. Dr. Marcos Katz People of deep religious faith and Chairman, Board of Governors From a new youth wing to the values see charity as one among leaky roof to the rabbi’s next con- Rabbi Raphael B. Butler many divine obligations and Executive Vice President tract, we face a myriad of worthy responsibilities. In Jewish thought, Stephen J. Savitsky causes, all deserving attention and TZEDAKAH goes along with DAVENING, Chairman, Synagogue Services Commission priority. Like it or not, being an offi- KASHRUT, SHABBAT, TALMUD TORAH and Michael C. Wimpfheimer cer and a community leader, means all the rest — as part of an integrat- Chairman, Synagogue Membership Committee seeking new and more creative ed, holistic, constellation of values. Rabbi Moshe D. Krupka ways to develop financial resources, So it’s no surprise that those who National Director, Synagogue Services while holding and reinforcing the take it the most seriously are more Dr. David J. Schnall existing base of support. So it likely to give. On the other hand: Chairman, Editorial Committee behooves us to take a hard look at A subtle, sociological phenomenon Frank Buchweitz fundraising as an important part of is at play here. Those most commit- Director, Special Projects congregational leadership. It’s time ted to their religious faith also are Rabbi Mayer Waxman to learn from fundraising profes- more likely to be found “where giv- Program Coordinator sionals, experts who devote their ing happens,” e.g. religious ser- careers to developing financial vices, celebrations, and community Synagogue Trends resources for tax-exempt, service Published by the Orthodox Union gatherings, places where appeals institutions, no matter what their Department of Synagogue Services. for funds are frequently part of the 333 Seventh Avenue religious affiliation. With a small bit program and personal solicitations New York, NY 10001 of modification, their advice proba- (212) 613-8225 • Fax (212) 564-9058 often are initiated. bly can be fitted to the needs of our shuls and communities. So let’s ‘Their affiliation and attendance learn together... also means that they are known to the organized community: their THE GOOD NEWS names appear on membership lists, First off, there is reason for optimism. their religious and social interests For more information about OU Every shred of data that’s been gath- are readily identifiable, and they ONLINE and what it can mean for ered, indicates that religious people can be contacted with relative you and your community, please ease. They are part of the network. visit our website tend to be charitable. On average, http://www.ou.org those who pray and who participate This makes them very different from or E-mail: [email protected] in religious holidays and rituals, are most of their neighbors who can’t be targeted for fundraising largely increasingly falling to older widows in this regard. As they take the because of their invisibility. of men who had an active history helm of family resources, this orien- Communal administrators and lay of giving. This “feminization of char- tation toward giving is as much a leaders have learned that there is ity” is vital to understand because part of their YERUSHAH as the wealth dollar value in encouraging syna- women give differently and for dif- that comes with it. gogue affiliation and religious ferent reasons. But potential donors of involvement. They speak piously and Their husbands The “feminization of this next generation reverently about “building communi- were attracted by charity” is vital to also differ in other ty,” but what they really are saying is competitive giv- understand because women ways. As a group, they “where the heck is everybody ?!?” ing: open dona- give differently and for are not content to sit So when UJA-Federation of New tions at an different reasons. on boards, attend con- York studied the Metro Area, they appeal in shul, or ferences and pass found that those under age 40 a card-call at the plaques. They are moti- who called themselves “Orthodox,” annual dinner. This won them public vated by programs that are partici- were 30-50% more likely to have recognition. It allowed them to dis- pative, that involve the hands, the contributed to a Jewish charity in play their wealth, in a direct face-off heart and the mind, in addition to the previous year, and 2-3 times against friends and neighbors that the checkbook. They want to feel more likely to have given at least almost overshadowed the cause. that they have been approached for $1,000 — than were people with Their wives are far less moved by something beyond their ability to other affiliations. And none of that such philanthropic machismo. “dig deep,” that they also have factors their tendency to support They are open, compassionate, something to contribute from their long-term, full-time Jewish educa- interested in helping — and ready experience and their expertise. tion for their children, and to have to be convinced. But that’s the This shift is particularly poignant larger families, early in their earn- point. They will have to be sold on within Orthodoxy. In the past gen- ings history, which indicates hold- the fact that the needs are generation, the community was still ing less concrete affluence than uine, the cause is just, and the largely comprised of European people with other affiliations. money will go where it can do the immigrants and their children, The good news is that we really do most good. Notwithstanding their alumni of economic depression and for the most part begin with a sym- late husband’s business acumen the Holocaust. They survived bitter pathetic clientele. Our constituency and shrewd financial sense, when adversity and appreciated the vul- holds values and practices that pre- it comes to TZEDAKAH they often are nerability of the human condition. dispose them to giving, and that a more discerning clientele: tough Aside from a deep-rooted commit- directs them to the shul and its affil- and demanding. ment to charity, they were predis- iates. A base of core donors present There is good reason to believe posed to helping others of similar themselves to us willingly and that their children, “baby boomers” experience, along with the institu- often. They appear at our events now approaching age 50, have tions through which they rebuilt and programs (including the daily inherited more from their mothers, their lives. MINYAN and the SHABBAT DAVENING), they respond to all manner of mail- ings and solicitations, and they have an established history of moral, social and financial support. LET’S PLAN THE NEW CHALLENGE In this way Orthodox fundraising is TOGETHER pleasantly unique within the Jewish community — and that’s important. In Your Community But there also are important social and demographic changes that The Department of Synagogue Services is eager to come to your com- characterize the entire field, and munity to meet with you and your synagogue board regarding our that have shown themselves within vast array of programming possibilities. We have helped many com- our communities. For example, munities in the areas of education, management, administration, and there is an important financial shift marketing. We encourage you to take advantage of our services. taking place, and projections sug- gest that upwards of $3 trillion will Contact Rabbi Moshe Krupka, Director of Synagogue Services change hands before it is over. In (212) 613-8225. part it is gender-based, with wealth

2 In addition, they were very con- time to start thinking of the congre- and friendly fashion, either. We cerned with their own status in this gation less as a charity and more as expect people to give us money, country. Establishing themselves a service agency, a cause, an “idea.” to attend an event and to materially often was not enough to encourage others to give and to give them the comfort and security DONOR-CENTERED attend. Is it unreasonable that we that they sought. Certificates of In the professional jargon, this is listen to them and consider their honor and public acclaim, matched called “donor-centered giving.” It is ideas? by their names engraved in stone an approach that provides several 4) Focus on the individual not or stained glass, helped provide for new MITZVOT for congregational just on the community. them a sense of having “arrived.” leaders. And if they sound to you In this consumer-oriented envi- But for the most part, their grand- like things that we should be doing ronment, a community syna- children have been reared in com- anyway, regardless of the dollar gogue is often expected to be fortable homes, they are well-edu- return, you’re right. For example: more than just a place to daven. cated and upwardly-mobile. They 1) Learn more about the mem- Today, people ask tough ques- don’t have the same need to rein- bership and its priorities. tions about return on investment. force their status, to trumpet their They may be couched in concern This means doing much-needed success or stand center stage. In for their children or in research. Do fact, the entire enterprise is a bit their own search for we know which embarrassing to them — and they Modern donors want a meaning and signifi- programs inter- are well-aware that they will have sense that they have cance, or for spiritual- est our mem- to reciprocate mightily for imposing accomplished something, ity. Any way, if we bers? Can we on friends and relatives. So it that they have learned want more than just identify the becomes increasingly difficult to something, that they have minimal support, we ones that leave find guests of honor for the shul grown and benefited, that need to base our them cold? Do dinner or volunteers to chair the their world has been appeal on their we have a major appeals. changed somehow. needs, not just on good idea of Instead of status and security, these the demands of a the services that folks are seeking a return for their community agenda. they might be investment of time, effort and willing to help subsidize or spon- 5) Provide opportunities for money. They want a sense that sor, over and above their dues? participation. they have accomplished some- Are there popular leisure activities The donor-centered approach thing, that they have learned some- that might be brought under the assumes that people seek to do thing, that they have grown and umbrella of the shul? Which meaningful things, not just to benefited, that their world has cause fires the imagination? pay for them. It urges us to offer been changed somehow. When was the last time we both- opportunities for them to touch And they demand accountability. ered to find out? and to be touched — “hands- Younger people are cynical about 2) Build relationships with peo- on,” even if sometimes the tasks large, bureaucratic institutions with ple based upon their interests. are menial. That’s something a firmly entrenched leadership — a women’s organizations have In general, people give to people. lot of older folks are too. They see understood for years. Now BA’ALEI BATIM, especially younger them as unresponsive to their inter- they’re letting us all in on it. ests, and out of step with social ones, frequently complain that and communal changes. They are they are invisible in the shul. Few These leadership MITZVOT are not less likely than were their parents, leaders reach out to them, wel- just theories. Many shuls have to hand over funds to such an insti- come them, or see to their com- acted on them in very practical and tution and trust its officers to do the fort and participation — except successful ways. For example, one right thing. Recent scandals in the when it comes time for an annual congregation found that many world of philanthropy have fueled appeal or a kick-off breakfast. younger members longed nostalgi- these suspicions of corruption and Learning about their interests isn’t cally for their yeshivah days. A incompetence. enough. We must build on-going series of YOM IYUN programs were relationships that engage them That’s why it’s no surprise that launched along with a “quasi- and deepen their participation. Jewish population studies also indi- KOLLEL,” several nights each week. cate that, across the board, younger 3) Listen to them! The program has grown rapidly, and it has attracted many who are respondents prefer giving to pro- Too much of our time is spent not shul members yet. It easily jects and programs, over institu- telling other people what we pays for itself and it has yielded tions. Notwithstanding the basic think they need to hear. And we sponsorships for programs of study commitments of our following it’s don’t always say it in a very warm for youth and women as well.

3 By contrast, another congregation sponsorships paid for the entire found that younger members had early-childhood program, and led an affinity for golf. They were will- to an endowment campaign for ing to pay a substantial sum to play the coming year. in a tournament that would benefit Finally, one shul took the ultimate the shul, and to attend a training risk. Based on research and projec- session with a well-known pro. tions, along with This has become an the support of key annual event with The donor-centered board members, revenues that rival approach assumes that the congregation Y ou Can Mak e the shul dinner, not people seek to do executed an experi- a Dif fer ence! just because it is meaningful things. ment. It decided to popular but also forgo the annual THE INSTITUTE FOR PUBLIC because it requires a dinner in favor of a AFFAIRS of the Union of Orthodox much smaller investment of time series of carefully planned parlor Jewish Congregations of America has and money. meetings. created a new and unique opportunity for effective participation in political Yet another congregation found its To be candid, the results were decision-making by Jews concerned parking lot in need of repair. Once mixed. Revenues were not as high with issues that affect our community. it was resurfaced, the youth divi- as expected, though far less time sion volunteered to paint the yel- and energy were invested and You will be aske d to contact your low lines and directional markers. many newer members applauded elected officials only when they are Then they held an outdoor car- the decision. It seems likely that the “swing” votes and only on the one or wash, a “CHANUKAT HA-parking lot,” if dinner will be reinstated next year two issues about which you care most you will. Parents were more than and periodically suspended to deeply, maximizing your impact in the willing to provide support and the allow alternatives to be introduced. political process. event covered the expenses for the These are just a few of the changes entire project, leaving enough for YOU CAN CHOOSE THESE ISSUES: that shuls have implemented, an ice cream party the following Civil Rights/ Education based on the donor-centered week. Civil Liberties Foreign Policy model. There are many other possi- Economic Israel/ One community followed that bilities, limited only by the imagina- Justice World Jewry same line to a less frivolous conclu- tion and initiative of you, the con- Environment Women’s Issues sion. It began a TOMCHE SHABBAT- gregational leader. BIKUR CHOLIM program. Those who So let me ask a favor of you all: If donated a given sum were “award- you have done something creative ed” the privilege of bringing their NET W ORK SIGN-UP F O R M and unique to help raise the shul’s children to pack food for the sick Please sendhis t for m to IPA, 333 Seventh Avenue, financial horizons, let us know New York, NY 10001 or call 12)(2 13-86 123 to register. and the needy and then attend a about it. If it was a success tell us Name shiur on the halachot of this vital how you made it work. If there Telephone(Home) chesed. Over a hundred families were disappointments, tell us what (Work) met the required donation and Fax E-mail you would do differently and what arrived at the designated hour to Address you would do again. City/State/Zip wrap potatoes and hard-boiled Where do ouy preferot be contacted? eggs, to slice gefilte fish and pre- And, as always, the professionals at pare sandwiches. Who would the Department of Synagogue Best time of ydafor calls? imagine! It is now the single com- Services are available to help. They Congregationalaff iliation munity project supported by 100% have substantial expertise in this arena. Do you need assistance with City/State of the membership. ideas or with their implementation? Your House eprR esentative Still another introduced a “bagels Would it help to hear something and blocks” meeting for young ISSUES (You will be asked to contact oury Member of new or to have a sounding board Congress for each issue area youselect): mothers after they dropped off CivilRights/Liber ties Economic Justice for what you want to say? That’s their toddlers for morning play E nvironment Education why they’re here. Foreign Policy Israel and orWld Jewry groups. While the kids were busy, W omen’s Issues these women heard a variety of Be in touch, connect with CHAVERIM and colleagues among our readers VisitIP A on het web atw w w .ou.org and het talks on topics ranging from tips on new Jewish Law web site a tw w w .jla w .com child-rearing, to the halachot of and our publishers and let’s share “GIDUL BANIM” to the challenges fac- new ways to keep both KEMACH and ing young families. The resulting Torah in ready supply.

4 One Synagogue’s Development Program

Congregation Anshe Chesed, the only Orthodox synagogue in Linden, NJ, faced a common problem. Boasting a membership of over two hundred families and a beautiful building, they found that the aging community led to a dwindling membership base. The shul needed to attract Modern Orthodox families to the Linden area in order to ensure the vitality of the congregation well into the next century. Yet, most Modern Orthodox families had never even heard of Linden or Anshe Chesed and weren’t considering Linden as an option when they looked to purchase a home. The shul formed a Community date at Yeshiva University, Spolter • Jewish amenities - with the Development Committee to explore would focus on reaching out to expansive growth of apartment ways to attract young families to young families in the various com- communities such as those in the area. They knew that Linden munities in the Tri-state area. When Teaneck, NJ and Queens, NY, had many characteristics which coordinating the program, it young families have become Orthodox families look for, includ- became apparent that program accustomed to a litany of Jewish ing an eruv, a short commute to success depends on several impor- services. It goes without saying New York City, and beautiful, mod- tant factors: that a community with an eruv erately priced homes. To add to • Community viability - first and has more attraction for families the attraction of the community, foremost, a shul looking to with young children, but families Anshe Chesed decided to offer a expand must have community also look for close proximity to financial incentive of a non-refund- factors that make the area itself stores, services, and to kosher able $10,000 grant towards the viable. Linden’s close proximity to restaurants. purchase of a home in Linden. New York City and easy trans- • The attraction - When all of these Despite all of their efforts, their lim- portation options make it a viable elements are in place, the final ited contact with potential mem- location for observant Jews. hurdles that communities face are bers proved fruitless. They took out • Affordable housing - many com- publicity and incentive. Anshe classified ads in Jewish papers, and munities look to expand their Chesed’s membership felt that in even set up a booth at the Jewish membership, but confront soar- order to encourage a small group Renaissance Festival in Morristown, ing housing costs and rising real of families to move to Linden NJ, but the interest they looked for estate taxes. With ever-increasing together, some type of incentive failed to materialize. tuition costs and living expenses, would be necessary. Therefore, Over time, the shul began to real- many young families simply can- they decided to offer the ize that while the shul and the not afford to buy houses in $10,000 incentive. In addition, community had a tremendous “Premium” Jewish neighbor- the incentive afforded Anshe amount to offer, they needed a hoods. Therefore, for a shul to be Chesed an avenue to pursue family in the community who enticing to a family, it must be in publicity through the general and prospective members could relate an area where the economics are Jewish news media. Articles to, and someone to spearhead the viable. Compared with other about Anshe Chesed and its effort to attract new members to New Jersey areas, it can easily be Community Development Anshe Chesed. To that end, they said that a house in Linden will Program have appeared in the hired Reuven Spolter to work under be $75,000 - 100,000 less expen- New York Times, the New Jersey Rabbi Steven Dworken, Anshe sive then the same house would Star Ledger, and other publica- Chesed’s spiritual leader, as their be in other Jewish areas, and tions, all due to the financial Rabbinic Intern. In addition to per- property taxes in Linden are a incentive being offered. forming rabbinic duties necessary fraction of those in other commu- Spolter designed a new brochure for his internship as a SMICHA candi- nities. and other promotional literature

5 outlining the benefits of Anshe Chesed, and a World Wide Web site giving Anshe Chesed worldwide exposure. He coordinated parlor meetings in homes of families in

A shul looking to expand Synagogue Journal must highlight the community factors that make the area itself viable. Greetings Our office receives many requests for inclusion of various communities, developed Orthodox Union congratulatory greetings or messages personal contacts in the Tri-state in synagogue dinner journals. Since these messages area, issued a press release about are of a timely nature, we request a six week Anshe Chesed, and followed up with reporters in the news media. lead time to provide your synagogue with a After almost a year of work, the personalized meaningful greeting. Community Development Program shows great promise. Families in the Tri-State area are beginning to talk about Linden and Anshe Chesed, and are considering Linden a viable option for reloca- tion. Several families have visited for Shabbat, and others are current- ly interested in visiting in the near Please include in your future. Anshe Chesed plans to bring these families together to Synagogue Bulletin / Mailing meet at a shul barbecue at the end of the summer, and hopes to welcome its new members in the very near future. COMMUNITY & If you would like help devising a SYNAGOGUE NEWS... development program that fits your community, contact the professionals at the Department of ORTHODOX UNION'S CENTENNIAL Synagogue Services (212) 613- CONVENTION IN ISRAEL – The OU’s 8285. centennial celebration will take place in Israel, January 25 – For more information about Anshe February 1, 1998, in honor of one-hundred years of Chesed’s Community Development serving world Jewry, and in celebration of the 50th program, call Reuven Spolter at (908) 486-8616. anniversary of the State of Israel. Become part of this Torah- filled, spiritually uplifting, five-star journey to Israel, as an individual, with your family, or your synagogue. The program will include field trips to special sites not often Future issues of seen by the average tourist, and will culminate with a gala OU Synagogue Trends Melava Malka featuring Prime Minister Benjamin can be sent directly to your Netanyahu. This is also an excellent time to visit children synagogue board members. who are studying in Israel. An “early bird” discount of $100 Please send a mailing list of your leadership to the per adult is in effect until September 30th. If interested in OU Department of this Israel mission. contact our synagogue office. Synagogue Services.

6 Building a Sense of Community In YOUR Congregation: A Primer on Cultivating Volunteers

A mini-seminar on how to appreciate, empower and invest your synagogue’s most vital resources - its volunteers by Harry Glazer Recruiting, motivating, and manag- This person is saving your time and c) what their suggested role is, ing volunteers, from the point of preventing frustration. And they and initial involvement to the end of the might volunteer at another time, d) what they can expect from project or program and to the yet are less likely to do so if they you, as the chair or program beginning of another assignment, have a negative experience now. coordinator to help them com- is a challenge for any non-profit But if they say yes ... plete their assignment, and organization. Your synagogue is 3) Thank them for agreeing to e) what time frame you are deal- no exception. help. A little appreciation will add ing with. Volunteer burn-out or dissatisfac- fire to their interest in aiding the This should prevent (or at least tion can present problems for many synagogue with the project. reduce) misunderstandings and non-profit organizations. Yet for an 4) Make sure that you under- frustration later on. Orthodox synagogue which is (by stand the project you are manag- its very nature) working with a tar- 6) Give them a chance to offer ing as best you can. If you have get audience limited by geography input or suggestions on the project any doubts on this, clarify your and proximity, that danger is a par- or program. If they offer some understanding of the matter by ticularly serious concern. ideas, treat them seriously. This talking with either the president, lets the volunteer feel that ‘the’ pro- With this in mind I prepared the fol- the Rabbi, the appropriate syna- ject is ‘their’ project ( and that way, lowing worksheet, which I initially gogue officer, or a past chairperson they’ll probably work harder on it!). presented as a mini-seminar to my of the project. congregation’s board of directors. Always remember that whenever 5) Be clear with him or her in I hope that these ideas help in all possible, your synagogue would terms of your efforts as committee chairs, prefer thoughtful volunteers as event coordinators, and officers a) the scope of the project or opposed to silent worker bees. of the various activities in your program you’re working on, and Why? Because people who’ve con- synagogues. b) the importance of this person’s tributed ideas to a project are usu- task and the overall program or ally more committed to seeing that When you first recruit a project to the synagogue (this project succeed. new volunteer: will both motivate the volunteer 7) To insure that your volunteers 1) Be sure you’re asking the and let them know that they understand the nature and impor- right person to handle a particular should take their role seriously), tance of the project and their roles task (for example, a quiet and shy and within it, and have an adequate person is probably the wrong person to ask to lead a large public discussion). A good match is an SYNAGOGUE DELEGATIONS TO ISRAEL essential ingredient to success. SPECIAL SYNAGOGUE DISCOUNT RATES When you talk with your candidate CELEBRATE THE ORTHODOX UNION CENTENNIAL AND for an assignment, explain to him or her why you are asking them to do THE 50TH ANNIVERSARY OF ISRAEL this task and the value of this task to IN ISRAEL the overall operation of the congre- WITH YOUR SYNAGOGUE DELEGATION gation. Share your judgment on CONVENTION: SUNDAY, JANUARY 25 - SUNDAY, FEBRUARY 1, 1998 why that person is well-suited for the job — the person may well be EARLY ARRIVALS/LATE EXTENSIONS AT NO EXTRA CHARGE. CHILDREN STUDYING IN complimented that you gave them ISRAEL RECEIVE COMPLIMENTARY BED & BREAKFAST IN PARENTS’ ROOM some individual thought. Information on Synagogue Delegation Discount Packages - 2) Respect a “NO” response. Contact, Frank Buchweitz 212 613-8188

Qty .Ite m Selection Pr ice Total SERIES 7 inzv ,ause iurfzv ouh SK-145 Rabbi Simcha HaCohen ookK $8.00 KH-146 Rabbi Kenneth Hain $8.00 IB-147 Rabbi Issac Bernsteink"mz $8.00 YH-14 8 Rabbi Yehoshua Hartman $8.00 BF-14 9 Rabbi Barry Freundel $8.00 ZF-150 Rabbi Tzvi Flaum $8.00 N W-151 Rabbi Noach Weinberg $8.00 BK-15 2 Rabbi Binyamin Kaminetsky $8.00 Complete Set (8 Tapes) $50.00 vkhp,u vcua, (Vol. 2) 'v ,sucgu vru, 'v hsgun vkt SERIES 1 IB-101 Rabbi Issac Bernsteink"mz $8.00 NB-102 Rabbi Nachman Bulman $8.00 SC-103 Rabbi Shlomo Carlebach $8.00 YH-104 Rabbi Yaacov Haber $8.00 HS-105 Rabbi Herschel Schachter $8.00 NC-106 Rabbi Nathan Lopes Cardozo $8.00 MT-107 Rabbi Michel Tw erski $8.00 SW -108 Rabbi Simcha Wassermank"mz$8.00 Complete Set (8 Tapes) $50.00 u,cac ,ca hsn vkhp,u vcua, (Vol. 1)

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Phone Mailto: Orthodox Union Torah Tape Project 333 Seventh Avenue, ewN York, NY 10001 T el:212-613-8208 Fax:212-564-9058E-mail: [email protected]

8 opportunity to comment on ‘the - when they got started, they your volunteers to feel like they overall picture,’ set up a meeting realized that the goals were not have the ‘inside track’ on the pro- with each volunteer separately. It is clear enough, gram they’re working for.] preferable to visit each of them in - they need someone to tell If you DON’T do this, you can be their own home - this is a tremen- them, or to do something before fairly certain that you’ll have some dous compliment to a volunteer, they can proceed, very annoyed volunteers. Do your that you take the time to go to - they got caught up in some- best to prevent this by informing them for their ideas and to outline thing else important in their life them of changes as they occur. the project. and honestly forgot about your If time or complexity of the project project. When you hold the won’t allow you to meet with each program/project and Be patient and understanding. In volunteer individually, at the very afterwards: most cases, you can help the vol- least plan to have a separate and unteer get back on track simply by 14) If you distribute any literature substantive phone conversation either reminding them of the at the program, whenever possible with each of them. This works too. timetable or by helping them to list all volunteers by name and What you must understand is this - analyze the situation and to figure assignment area (for example, A quick conversation in the out a way to overcome the obstacle. Harry G. - public relations, Jeff K. - solicitations, etc. etc.). If the pro- kiddush room on Shabbat is Occasionally, your follow-up phone gram or project doesn’t have not enough!! If you don’t call may reveal that the volunteer accompanying literature, arrange treat your volunteers serious- discovered later that they were too for a brief announcement of thanks ly and with respect, they busy for the assignment. Yes, this to appear in your synagogue’s won’t treat your project with IS frustrating. Still, do your best to weekly bulletin with a list of all vol- respect. It’s that simple. receive this news graciously - this unteers and their assignments. person could still volunteer effec- Most volunteers will notice this and To make sure your tively at a later time but probably appreciate it, even if they don’t tell volunteers complete their won’t if you alienate them now. assignments: you so. 11) If the follow-up call reveals 15) If possible, announce at the 8) When you schedule meet- that the volunteer is on track, thank event the names of all those who ings, give your volunteers at least them. The gratitude costs you volunteered, and what they did. two weeks notice. That lets them nothing and will probably help Many of your volunteers may tell know that you respect their busy maintain the volunteer’s excitement you that this isn’t necessary, or it lives enough to give them some for the project. advance notice. embarrasses them - horseradish! 12) If the follow-up call reveals People love to be recognized for If someone is supposed to report that the volunteer is proceeding in doing good work for a good cause. on something at this meeting, a manner you feel is in some way 16) After the program or project check with them beforehand to unproductive, you need to tell is over, send a brief note to each make sure they’re prepared and them definitively but gracefully. volunteer in which you identify ready to talk. This will save the two Thank them for their effort but gen- their work on behalf of the pro- of you much frustration and embar- tly clarify the rationale behind the gram/project, thank them profusely rassment later on. previously agreed upon assign- and identify the successes of the 9) Before and after meetings, ment. If handled tactfully, most vol- program (this lets them feel good make regular follow-up calls to unteers will respond positively. about their work). By sending each volunteer. (Leaving messages In those rare situations where the these notes, you let your volunteers on an answering machine is OK volunteer does not respond well, know that when all is said and once or twice. However, if you end the conversation as politely as done, you really do recognize their continuously miss them and they possible and ask the president or individual efforts and appreciate don’t call back, chances are they’re relevant vice president to address their commitment. not following through on their the situation. tasks.) In each conversation, briefly Harry Glazer is the bulletin editor at Congregation Ahavas Achim in Highland review their role and the timetable 13) If you discover that the conditions for someone’s assignment Park, NJ. He wishes to offer a strong thank you discussed earlier. you to the following individuals who com- change (for whatever reason), call 10) If for some reason someone mented on earlier drafts of this article and them and discuss the new situation offered many useful amendments and addi- is not accomplishing what they’ve BEFORE they find out themselves. tions: Fran Ackerman, Fran Glazer, Dana & told you they’ll do, politely ask [For example - if a program’s date Jeffrey Korbman, Barry & Diane Mael, Mindy them why. has to change, talk to your volun- Rosen, Rabbi Ronald Schwartzberg and There are many plausible reasons Stanley Storfer. Their suggestions allowed teers BEFORE publicity goes out this worksheet to reflect over 80 years of col- for a delayed assignment, such as: with the new date. This will allow lective experience. 9 Take Your Synagogue to Israel 100 Years of Miracles This January 25 - February 1, the Orthodox Union will celebrate a century of service and community at a special Centennial Convention in Israel. Have your Synagogue Represented through a delegation from your community.

Back in 1898, the Union of Orthodox Orthodox sources of Jewish information and inspi- Jewish Congregations of America was born out of ration. The list goes on and on. So plan to join us the desperate need for Orthodox Jews to encour- at our Centennial Convention in Jerusalem — we age each other and take stock of their unified have so much to celebrate! strength. Cut off from the tight-knit kehillot they What will happen in Jerusalem at the gala had left behind in Europe, Jewish immigrants OU Centennial Convention? A full week of Torah- found themselves floundering alone in a sea of filled days, packed with trips and experiences that materialism and secularism. It was clear that an will uplift the entire family. Because the OU has organization which could provide structure and earned a solid reputation as the voice of Orthodox communication between congregations was crucial American Jewry, you will have the opportunity to to the survival of Orthodoxy in America. meet the chief rabbis of Israel and leaders from the No one then would have dreamed that uppermost ranks of government; you will enjoy VIP 100 years later, the Orthodox Union would cele- tours to special sites usually off-limits to tourists and brate not only that survival, get first-hand information but the expansion and about the latest OU initia- enrichment of Orthodoxy tives in Israel, including on these shores and abroad NCSY-in-Israel. Through the due to its own multifaceted cooperation of The Joint efforts. Who then would Authority for Jewish Zionist have foreseen that this cele- Education, there will be an bration would not only be a exciting educational tour joyous event in America, daily for children and teens but would also take place in at no additional charge. the sovereign Jewish State Hotel accommodations at of Israel! the Jerusalem Renaissance Yet these miracles Hotel are luxurious, the did happen; and the menu outstanding. The Orthodox Union has been a exceptionally reasonable partner in them since its inception. Today, the OU price of $1550 (+$50 registration, $100 maximum calls upon every Orthodox individual and family — per family) includes hotel accommodations, airfare whether a member of the OU or not — to come to (from JFK/ Newark airports; add on fair available at its unique anniversary party, to join in the celebra- cost), group transportation, transfers, admissions, tion of Orthodoxy taking a leadership role in today’s Shabbat meals, Melava Malka, sightseeing and world. guides. As an added bonus, children who are Our unity will assure that the miracles will studying in Israel may stay free of charge (bed & continue: miracles like teens committing them- breakfast) in their parents’ or grandparents’ room. selves to a Torah lifestyle in remote cities of the There is no extra air charge for early arrivals or late U.S., thanks to NCSY; children and adults learning departures. aleph-beit in Kharkov, Ukraine; thousands of non- What a wonderful way to express your soli- affiliated adults discussing spirituality and Jewish darity with the goals of the Orthodox Union, while thought with their Pardes Project books in hand; treating yourself to an unforgettable experience! kashrut certification on tens of thousands of prod- To develop a synagogue delegation or to receive ucts, making it possible to keep kosher anywhere in brochures or information about synagogue rates, the world; an Internet site that links Jews of all contact Frank Buchweitz at 212-613-8188. stripes around the globe to each other and to

10 100th Anniversary of the Orthodox Union $100/person 50th Anniversary of the State of Israel EARLY BIRD DISCOUNT Effective until 9/30/97 Join Us for Our Centennial Convention Help support our positions on matters of vital importance to the survival of our people

SUNDAY, JANUARY 25 THROUGH SUNDAY, FEBRUARY 1, 1998

A compelling mission. 7 DAYS/6 NIGHTS A celebration of activism and accom- 5 Star Accommodations Jerusalem Renaissance Hotel plishment. Appreciation for our religious ROUND TRIP AIRFARE ON EL-AL heritage. $1550 per person, double occupancy A statement about the centrality Plus $50/person registration fee (max. $100/family) of Torah and Torah values in the lives Early Arrivals/Late Extensions at no extra charge of Jews everywhere. for air travel A trip you will always remember. Children studying in Israel receive complimentary Bed & Breakfast staying in parents’ room

Discussion with Israeli Chief Rabbinate SPECIAL HIGHLIGHT BRIEFINGS: and leading Torah personalities Rabbi Yisrael Meir Lau, High level meetings with government Ashkenazic Chief Rabbi of Israel officials and other key policy makers Rabbi Bakshi Doron, Excursions include: Yesha, Tel Aviv, Sephardic Chief Rabbi of Israel Galil, Hebron & other historic/religious The Honorable Benjamin Netanyahu, sites Prime Minister of Israel Bar/Bat Mitzvah celebrations available The Honorable Ezer Weizman, Daily teen touring program President of Israel Special singles programming The Honorable Ehud Olmert, Special programming geared to: Mayor of Jerusalem Educators, Physicians, Attorneys, Members of Knesset Foreign Accountants, Business leaders Relations Committee Daily learning on the Kedusha of High level IDF officials Yerushalayim and the Land of Israel Leaders of Yesha Tree planting in the OU/NCSY Klein Editors of major Israeli newspapers

For information and reservations, please call Frank Buchweitz at 212-613-8188.

11 BigmOuth: Every Shul Needs One

In this computerized world, there update, the sub-menu says, “For are many products that make the local kosher establishments, press tasks of synagogue administration one. For a KASHRUT product alert, easier than ever. Furthermore, there press two, (etc.).” The number of are many ways that technology can sub-menus could continue ad infini- be utilized to disseminate shul infor- tum. When the caller has finished The mation, and to make the shul a listening to their choice, they can menu either hang up or listen to another options selection. can be The Membership Emergency updated from any touch-tone Autodialer is a way to contact all of phone, so you can update your the shul’s membership using auto- Info-Line messages from wherever mated technology instead of a you are. In the Lehigh Valley, we manual calling tree. One person have several different organizations (e.g., the president or (Federation, JCC, rabbi) makes a record- Day School, etc.) Once the system is up and ed message, and the that utilize the running, it is virtually Autodialer then calls all shul’s Info-Line maintenance free. the members of the service. Each shul and plays the organization is recorded message. responsible for This is especially useful for tragedies its own menu option, and they update it from their own location. such as a funeral, or for SIMCHAs such as a SHALOM ZACHAR. To get the membership list with phone numbers into the computer, How It’s Done: one can import a database from more accessible resource. Rabbi Both projects can be accomplished any membership list that may cur- Daniel Korobkin, spiritual leader of by — you guessed it — a personal rently exist on computer, as long as Congregation Sons of Israel in computer. It does not need to be a it is formatted correctly (formatting Allentown, Pennsylvania, has found state-of-the-art Pentium machine; is explained in the BigmOuth User computer software that is able to ful- any old AT (286 processor or Guide). This will save time in retyp- fill both of these purposes. above) with a hard drive and at ing all the membership information least one full-size port available for into another computer. Description: a sound card will suffice. One The Jewish Info-Line is the source would also need to purchase the Cost: for all Jewish information in the hardware/software package called You should be able to get a mem- Lehigh Valley, PA, and it is only a BigmOuth, put out by Talking ber who is upgrading his/ her com- phone call away, at (610) 776-TORA. Technologies, Inc. (to order, call puter to donate his/ her old PC for When the dialer calls in from any (800)-934-4884). After installing free. The old AT’s have no mar- touch-tone phone, he or she is pre- BigmOuth, someone knowledge- ketability, and this way the donor sented with a menu that sounds able about computers and earns a tax deduction. BigmOuth like this: “Welcome to the Jewish BigmOuth could then customize costs about $200 for both the spe- Info-Line, a service of Congregation both the Info-Line and the cial sound card and the software. Sons of Israel. For times of DAVEN- Autodialer. Whoever is going to If you do not have a spare phone ING, press one. For classes and spe- install the system will need to learn line, you will have to install one cial programs, press two. For a BigmOuth, which will mean spend- (about $75) and then pay minimal KASHRUT update, press three... For a ing some time (possibly even a few monthly fees for an additional word of Torah from this week’s PAR- hours) reading the manual and phone line (about $20 a month). SHA, press eight, (etc.).” After the speaking with technical support. Our shul has justified the cost many dialer makes a selection, he/she Once the system is up and run- times over. may then hear recorded informa- ning, however, it is virtually mainte- For more information, contact tion about their choice, or may be nance free, and the amount of time Rabbi Daniel N. Korobkin, at presented with a sub-menu. If they spent updating the recorded mes- Congregation Sons of Israel , choose, (for example), 3, KASHRUT sages is minimal. (610) 433-6089.

12 A Plan for the Synagogue – II

In our last edition we talked about And it will require a substantial out- president, the rabbi, the custodian applying strategic planning, a tech- lay of time and effort not only from — whatever. Then you hear some- nique well-known in the corporate the leadership of the shul (lay and one (yourself?) say: “You know, it sector, to the world of the syna- professional) but also from a broad would be great if...” as s/he offers a gogue. Carefully designed, it is a cross-section of its members. It’s an really interesting idea that with process that could help a variety of investment: if you aren’t serious some careful detail, would help to shuls respond to a host of chal- about carrying it through — then resolve an ongoing problem in the lenges. These include rapid you should probably put your ener- shul. growth or decline, changes in the gies somewhere else. Have you ever seen that? Then you external environment, tedious repe- have been in the presence of tition of programs, new-found com- Strategic What? strategic thinking. Problem is, most petition, and the tendency to mud- So before we go any further, we such ideas dissolve into the black dle through. If nothing else, it is need to discuss just what type of whole of creativity, where unrequit- an alternative to the “crisis-mode” creature is this thing called strategic ed intelligence has been relegated that characterizes planning? What does ever since BRIYAT HA-OLAM; (since the so many commu- it look like? How world was created). Worse yet, It’s important to recognize nal organizations. does it work? What you may have helped to send that the difference between Whatever its moti- can we reasonably poor little seed of an idea on its strategic thinking and vation, systematic expect of it? What way with an encouraging “Nah, strategic planning. planning brings kinds of outcomes is they’ll never go for it,” or “that’s just together different it likely to yield? not the way we do things here...” constituencies. It inspires a dynam- To begin, it’s important to recognize By contrast, strategic planning is a ic for unity, and helps to focus the difference between strategic rational process rather than an energy on an affirmative vision for thinking and strategic planning. event. It encourages such thinking the shul. Just getting people to The first is intuitive, unstructured and attempts to build it into a sys- talk about these things can revital- and free-form. It respects neither tematic whole as it reaches into the ize a congregation and make the constraints of time nor circum- hearts and minds of a representative effort worthwhile. stance, and it resists attempts to be group of members and sets them to But we also advised that this held in check. thinking about the future. The point GESHEFT calls for a great deal of A surprising amount of it takes is to have them apply their creative work. It can prove productive to place around the Shabbat table, for talents toward developing ideas recruit an outsider to help organize, example, amidst the stereotypical about what the community should structure and facilitate the process. gripe sessions about the shul, the look like, say in five years. HIGHLIGHTING YOUR SYNAGOGUE PROGRAMS The notes and messages from throughout the country indicate a consistent vibrancy of programming effort from our affiliated synagogues. We would like to highlight and showcase activities which may lend themselves to being replicated throughout the country. We welcome your sharing specific programming information with us for national distribution in our Synagogue Trends Publication.

Please fax to: Rabbi Mayer Waxman Program Coordinator Fax: (212) 564 - 9058

13 must be more than just a structure, the physical plant and place to daven. A store- the facilities, the staff and the pro- front, even someone’s base- grams. Sure, these will be difficult ment would be good and sensitive discussions. And they enough for that — and will assume a high degree of confi- often it is. We have commit- dentiality and discretion on the part ments to youth, to Torah of the strategic team. But if we study, to spirituality, to the sta- can’t be honest and candid, our bility of our community. conclusions will be flawed. Beyond the pious truisms and platitudes, exactly what are we The Crystal Ball here to accomplish and perpet- Finally, this inventory requires that uate? we indulge in some “futuring”: for- The purpose of this phase of dis- mulating realistic projections about The most concrete result of the cussion is to get people thinking the environment within which the process is a document, the “strate- about the shul as a comprehensive shul operates, and their potential gic plan,” that sets the sum of these whole instead of as a series of dis- impact upon the current mission discussions into a vision for the shul parate and unrelated programs or and resources. That means consid- — keyed to its mission, its very REA- problems. Organizations that ering likely changes in the social or SON DETR’E. Actually, that’s where the undergo strategic planning are told economic conditions of the com- process begins: finding consensus that they need to stick to their mis- munity at-large, including its politi- and clearly defining the congrega- sion, that the various sub-units and cal and demographic make-up. tion’s mission. departments will find direction from For example, is a major corporate there. employer planning to relocate? Taking Stock At the same time — how well are Will a new housing development In many organizations that means we fulfilling that mission? What are increase the available stock for assembling a small group, surely no our strengths? Are we making the potential members? Or will it cause more than 5-7 people, to tackle this most of them? Have our resources a troubling imbalance in local first task. When synagogues under- increased or decreased in the recent demographic patterns? Can we go this process it is sometimes nec- past? What are we doing to help anticipate a public works project essary to include a larger sampling “grow” them? Do we have that will make commuting easier? of the membership to assure that strengths that we don’t know about, Or will the additional traffic create all views are represented and the or that we don’t much consider? problems for our streets? How are full membership feels involved. It is And while we’re at it: What are our proposed changes in the tax law however important not to let this weaknesses? Are we facing up to relative to tax-exempt institutions group run amok as a pessimistic them? What have we done to going to affect us, if at all? gripe session. Following the corpo- help overcome them? Are we And we must “future” about rate model the team should be showing much progress of late? changes in the broader Jewish carefully designed so that it repre- Do we have weaknesses that we community, as well. Is there a local sents the several key constituencies don’t know about, or that we don’t non-Orthodox congregation in within the congregation: e.g. the much consider? decline? Is the entire neighbor- Board, the women’s groups, youth, hood in a socio-economic decline? and of course, the rabbi. An effort It’s too easy to mark success (or failure) by the number of members, How will these factors affect the should be made to include a repre- support we receive from shared sentative number of those mem- the volume of pledges at the Yom Kippur appeal, or the attendance at resources, the quality of local public bers who may not be considered schools, or our own search for new part of the shul’s structure. An shiurim. But those are often mis- leading. More than evaluation facilities? By contrast, will a new administrator might help staff it YESHIVA GEDOLAH open in the general alongside the facilitator, usually a points, they are quantitative markers, indicators of growth, decline or vicinity? Does that mean an professional recruited for the task. increase or a decrease in our In the synagogue, where hiring change that signal the need for strategic thinking. potential? Does it mean a change long term professionals is often not in the types of services and pro- feasible, a dedicated volunteer may Aside from these superficial counts, grams that we offer? By the same have to substitute. The key purpose we really have to gather data and token — can we project the emer- of this first phase is inventory. make hard, cold assessments about gence of another shul in the area, the internal conditions of our shul But that’s not so simple a task as it perhaps a SHTEEB’L? How should may appear. What are we about and its community. That includes we respond? here? A community synagogue the budget and the administrative

14 Most organizations open the process by establishing Experts tell us that this part of the focus groups around critical functional areas to address inventory process is usually over- “what is our area’s mission and how are we doing.” looked or shortchanged. After all, giving hard thought about the future is risky and uncertain, by def- and how are we doing? assists in creating the crucial outline inition. It requires that we go Once these reports are filed with the as to how these goals might be beyond available data and use our general planning team, it is for them met, and advises the group on own values as a crystal ball. For to sift through the data and to arrive practical steps for proceeding. the most part, shul members, offi- at a consensus regarding the current However, no professional can “fix” cers and rabbis don’t think much “state of the community.” The anything without the client’s coop- about all this — certainly not in the Strategic Plan is founded on eration. In order for this, or any, systematic and sustained manner assumptions and premises compiled method to work, there has to be we are suggesting here. from this information. A clear state- movement from within the shul. If But a failure to adequately address ment is formulated encompassing: focus groups are formed, their find- these projections will weaken the • the mission of the congregation, ings must be shared with the facili- plan and our attempts to imple- tator. And follow through will be • its current resources and ment it later on. It all goes to the the responsibility of every con- strengths, assumption that we can’t form a cerned shul member. • its challenges and weaknesses, vision of where we think we want The Department of Synagogue to go and how we ought to get • projections for the future of the Services is also available to assist there — without a clear sense of Jewish environment, with problems surrounding starting where we are right now. • projections for the future of the a program of strategic planning. general environment. But we also need some help from Kol Hatchalot Kashot - Undergoing a thorough organiza- you. If you have begun or com- Beginnings are Always tional audit should tell us “where pleted a strategic planning exercise Difficult we are now.” But two other impor- in your shul, why not let us know If this all sounds exhausting, it is. tant questions remain: “where do about it. If it was done differently As a matter of fact, if the process we want to go?” and “how shall than we are describing here, tell us moves along easily, with no hitches we get there?” These will be con- about the variations and how they or snags — you’re probably doing sidered in the third and final install- affected the result. If the attempt it wrong! So be calm, be patient ment in this series, to appear in the was successful, share your victories and expect some creative conflict next issue of SYNAGOGUE TRENDS. with CHAVERIM elsewhere. If it ran and confusion. Actually most orga- But that shouldn’t prevent you from afoul of problems in the member- nizations find the inventory task so beginning. Surely, you have ship or the environment, that’s daunting, that they open it by can- enough here to keep you busy for important too. vassing their members, though not the next several months. And by the way, have you gone by a referendum or questionnaire. One practical, encapsulated through a strategic planning Rather, they establish a series of method of strategic planning used process elsewhere? Perhaps it was focus groups around specific func- in the corporate world is particular- on the job or at a different volun- tional areas considered critical to ly applicable to synagogues. teer or communal institution. That’s the organization. Institutions devote a full day to seri- important for us to hear about as For example, in the shul one might ous introspection. In this context it well. How did it go? Could you be devoted to youth activities, com- is most effective to utilize a profes- modify the process to make it work prised of people with interests and sional facilitator to help the group at your synagogue? Or do you expertise in that area. That stay focused. believe that there’s no way it could includes members of the youth work in shul. We want to connect The OU’s Department of committee and the youth director with your expertise even as we Synagogue Services conducts indi- sure, but also parents, and kids — share ours with you. vidualized one-day strategic plan- in a team of no more than seven ning seminars for shuls. At these Finally, check out the case study members. They meet once or seminars a facilitator guides the that follows. If nothing else, how twice, ideally under the direction of group through exercises designed about responding to the discussion an experienced facilitator, taking to determine the shul’s strengths questions and canvassing your into consideration some of the and weaknesses. A “wish-list” is friends and neighbors as well. Let’s numerous issues we have raised. then established from which the generate some energy about the And they issue a brief report “strategic plan” will eventually future of our congregations and responding to the two broad ques- emerge. The seminar sets the plan on change. Then we can talk tions with which we began: what stage for the development of a mis- again through these pages, after is our mission (in youth activities) sion statement. The facilitator also the YOMIM NORAIM. 15 The Bad News is That We’re Lost

You are sitting at the monthly meet- ber when there was a greater Board! You’d like to help set a ing of the Board of Governors of excitement about the Shul, when course, to get people more Congregation Rodef Kavod. It was being an officer really meant some- involved in things that are coordi- called for 9 PM, but it is now 9:22 thing to people. Now, it’s all so nated, things that lead somewhere. and there is still no quorum. mundane. The initiative, the sense That’s why you pushed Jerry to Finally, Arthur, the 2nd vice-presi- of community, has shifted else- include an item on the agenda dent and Julia, the financial secre- where. It’s difficult to retain your titled: “Planning for Growth.” It’s tary arrive. Jerry, the president, own enthusiasm when you have time to begin a long-term conversa- calls the meeting to order. no support — you feel alone. tion about how to get this place The discussion winds around such But you’re not ready to give up. moving again, inspire its leaders riveting topics as the cost of repair- You do feel that something needs and generate new sources of mem- ing the men’s restroom in the lower to be done to get some focus, bership and financial support. Your lobby, and the recurring problem of some vision. And you’d like to light own corporation has been involved the leak near the dairy-kitchen sink. a fire under the membership — in this sort of thing for a few years Your mind begins to wander. You beginning with the people on the and it has really made a difference. have been active in the shul for over ten years. But of late, you’ve become concerned about its future, Who’s on First?.. What’s on Second?.. and about the people who are charged with guarding it. I Don’t Know... Third Base... Membership seems apathetic. Synagogue Mail & Update People don’t want to get involved or Sometimes, it feels like the Abbott & Costello routine trying to sort out take on the responsibilities required who to contact in the Synagogue. There are so many programs and to “grow” a community. Also, services that the Department of Synagogue Services has to offer, that it though you know that they’re out is vital to have a current listing of key synagogue personnel and there, not many young families have leadership. In order to facilitate both regular and timely Orthodox joined in the past few years. Some Union communication reaching your Kehillah, please forward to us a of them are attracted to neighbor- full listing of your professional and lay leaders including executive ing communities and to a smaller, board/officers and key committee heads. Fax #’s for home and office, and e- mail would be appreciated where known. storefront operation about half-a- mile away. Others are attracted to synagogues with other orientations. And still others prefer the country club and aren’t heard from at all. ORTHODOX UNION 1898-1998 A CENTURY OF SERVICE AND COMMUNITY They avoid your shul and you just don’t understand why. People talk derisively about “the younger generation.” Sure these kids can be a bit self-absorbed, thinking only about themselves and their personal interests. Still, you sense that something more is going on here. Most disconcerting is your feeling lhagn jcah rusk rus that the Board doesn’t have much direction, much vision about any of this. Meetings are taken up with 100 ANNIVERSARY DINNER big discussions about small details Sunday, June 7, 1998 and very little substance. Most time seems spent just arguing about Grand Hyatt Hotel raising money. Not very inspirational... For reservations and journal information please call (212) 613-8144 In fact, you aren’t sure that there’s much enthusiasm even among the Fax: (212) 613-0744 Board and its officers. You remem-

16 Why not the shul? different. The following questions In fact, just to help things get are meant to help you to consider FOR going, you have listed a few items the process of strategic planning DISCUSSION of your own, ideas that have been for your shul. Remember, it’s a 1. Does the scenario sound “noodling” about in your mind complex process which will require familiar? Have you attended around youth activities, outreach commitment, organization, and the this meeting? Do you know programs, IN-reach programs and clear-mindedness to consider all these people? special events. And then you have viable strategic thoughts. The this really radical thought about the office of Synagogue Services is glad 2. Would a planning process be very structure of the Shabbat to share in your process. If you helpful in your shul? How TEFILLAH. If nothing else you hope send us your answers to these would it begin? Who would that it will begin a process that questions — or any information, or help to initiate it? might infuse some energy into the questions that you have on strate- 3. Do you have some ideas that place, raise morale among its peo- gic planning — they will be have been “noodling about in ple and get it back on track. addressed, and considered for pub- your mind?” List them: lication in a future issue of 4. Now that they are listed, Synagogue Trends. The resources of every synagogue what will you do with them? — physical, fiscal and mental — are

DOES YOUR SHUL NEED SIDDURIM, CHUMASHIM, SHIVA SIDDURIM OR RUSSIAN SIDDURIM . . .? The OU Department of Synagogue Services can assist you with a complete line of Artscroll Siddurim and Chumashim at discount prices. Take advantage of huge savings. Contact OU/Department of Publications (212) 613-8226.

Orthodox Union Announces the Formation of The: NATIONAL CONFERENCE OF SYNAGOGUE DIRECTORS (NCSD) The Orthodox Union, Department of Synagogue Services, is pleased to announce the formation of an organization mutually beneficial for both the synagogue and its Executive Director / Administrator. The initial thrust will be directed towards professional development workshops, networking, presenting and exchanging ideas and information to benefit the synagogue and its professional leadership. This will only be the beginning of ongoing programs aimed at enhancing the field of Professional Orthodox Synagogue Administration. National and regional seminars scheduled will include topics such as: Fiscal Management Insurance Facilities Management Fundraising Security Public Relations If you would like further information and be part of NCSD, please contact: Rabbi Mayer Waxman at the Orthodox Union, (212) 613 - 8285

17 WE’RE EXPANDING, TO SERVE YOU BETTER. The Orthodox Union’s Department of Synagogue Services has taken on several new proffessionals in order to meet the needs of this continent’s Orthodox Congregations. Give us a call. Our ever growing staff of proffesionals are trained and experienced in working with shul proffesionals and lay-leaders. We’re here to make your synagogue the most productive, efficient institution that it can be.

Rabbi Moshe D. Krupka Rabbi Mark Cohn National Director of Synagogue Services Director of Southern Region (212) 613-8225 (305) 653-1138 Frank Buchweitz Rabbi Mordechai Smolarcik, Director of Special Projects Director of Synagogue Services, (212) 613-8188 Southern Region Rabbi Mayer Waxman (305) 653-1138 Program Coordinator Rabbi A.Y. Weinberg (212) 613-8285 Director of Greater Midwest Region Rabbi Alan Kalinsky (773) 769-6279 Director of Synagogue Services, West Coast Region (310) 777-0225

THE Source The Complete Guide to Orthodox Union Synagogue Services

LET US PLAN

TOGETHER

If you have not already received

your copy of The Source, please contact Synagogue Services (212) 613-8225

18 CENTENNI-SHABBOS ,ca

A Nationwide Celebration OU Synagogues to Host Centennial Shabbos

Joining in the The program has the dual advantage excitement of the of offering a wide variety of Orthodox Union’s 100th educational and inspirational anniversary year, OU programs while fostering a sense of synagogues across the country will unity among all of our various soon have the opportunity to host a kehillot. In cities in which there are special Centennial Shabbos. several OU synagogues, efforts will Synagogue leaders will select the be made to coordinate the events for Shabbos of their choice, and work the same weekend. The result will be with the National Department of an unforgettable community Synagogue Services to design a experience, one which will lay the scholar-in-residence program to meet groundwork for increased community the interests of their community. And participation and appreciation of the it will all be free of charge to member vital role shuls play in American synagogues! Orthodoxy. “The Union of Orthodox Jewish Not only will synagogues offer their Congregations of America began as members a meaningful program an organization dedicated to unifying locally, the OU Centennial Shabbos and bolstering kehillot,” said Rabbi will also enhance every synagogue’s Moshe Krupka, director of Synagogue sense of belonging to a larger Services, “so it is impossible to structure — the nationwide network celebrate this significant anniversary of kehillot that comprise the without our shuls. This is really their Orthodox Union. It is the anniversary, their celebration.” opportunity of a century to feel a part Chaired by past president Sheldon of the vibrant growth of Orthodoxy Rudoff and Rabbinic Chairman Rabbi in America. Kenneth Hain, Centennial Shabbos For more information on how will feature members of the OU your shul can participate, free of board, professional staff, as well as charge, call Rabbi Mayer Waxman at noted rabbis and scholars who will 212-613-8285. be available to visit OU synagogues.