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Investment Is the Way!

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Investment Is the Way! 41 April/May 2013 National Federation of Automotive Vehicles Distribution Bimonthly Publication INVESTMENT IS THE WAY! With the economy recording low growth rates and the automotive industry still requiring government incentives, economists and experts estimate that the market directions in 2013 are still uncertain. Make investments may be the way to good news in the future. 23RD FENABRAVE CONGRESS SUCCESS STORY DEBATE AND EXPOFENABRAVE 2013 Lapônia, Volvo truck Care of dealership CEOs of Volkswagen and dealership, stands out in with exposure in J.D. Power after-sales actions and target- social media. confirm presence. shared with teams. R-LY-0817-12-120_Anúncio_Indiana_Frontal_205x275.pdf 1 02/08/12 13:03 www.indiana.com.br ARTHUR RODRIGUES AF: ♣ 02/08/2012 DATA: ♣ 300 DPI RESOLUÇÃO: ♣ 100% PROPORÇÃO: ♣ 20,5x27,5 cm 20,5x27,5 QUANDO A RESPONSABILIDADE FORMATO: É COMPARTILHADA, CONFIANÇA E TRANQUILIDADE ♣ ESTÃO SEMPRE POR PERTO. INDIANA SEGUROS, A MARCA DO CANAL Baixe um leitor de CONCESSIONÁRIAS DA LIBERTY SEGUROS. QR Code em seu celular ANUNCIO e aproxime o telefone do código para baixar o ringtone da campanha. MATERIAL: A Indiana Seguros é a marca de quem quer o melhor para o seu carro, com serviços ágeis e integrados à internet. Com sólidas parcerias entre as principais marcas automotivas do mundo, oferece produtos exclusivos com a marca do veículo escolhido pelo cliente. Não bastasse isso, é a Seguradora Oficial da Copa do Mundo da FIFA 2014™, uma expressão do compromisso com o desenvolvimento do País e com os brasileiros. Se a sua empresa ainda não é parceira da Indiana Seguros, associe-se! Conheça todas as R-LY-0817-12-120 ♣ R-LY-0817-12-120 vantagens no site: www.indiana.com.br PIT: R-LY-0817-12-120_Anúncio_Indiana_Frontal_205x275.pdf 1 02/08/12 13:03 editorial www.indiana.com.br Time to invest ARTHUR RODRIGUES AF: Flavio Meneghetti ♣ Chairman of Deliberative Council and Officer of Fenabrave 02/08/2012 his edition of Dealer Magazine reflects the time we are living in and that give us signals both to the uncertainties regarding the economy of the country – that reflect in our industry, and, importantly, points out ways that, as well as highlights the cover story, DATA: are focused on the investments necessary in order that this Nation grows and develops ♣ and also the companies here installed. Some of these investments are government functions, other corporative. Many do not depend on us, Dealers, who do not command investments in infrastructure or 300 DPI in the industrial production of this Country. However, I can say with absolute clarity that, yes, there are investments that we need to assume in our industry. TInvestments in staff training, sustainability projects, urban mobility and, especially, in efficient and multifocused management, guiding our results for activities other than the sale of new vehicles, as I said in the 41 April/May last editorial of Dealer Magazine. At this time, there is a need 2013 RESOLUÇÃO: to invest so we can get bigger and better results and cash also in National Federation of Automotive Vehicles Distribution Bimonthly Publication ♣ second-hand vehicles, services, after-sale and F&I. And it is ours, Dealers, the responsibility to make these investments. 100% But we must bear in mind that it is not enough to be aware of the need to invest. We need to act fast. That is what should INVESTMENT happen with the Certification of Correspondents in the country, IS THE WAY! With the economy recording low growth rates and the automotive which will be mandatory from February next year, but so far has industry still requiring government incentives, economists and experts estimate that the market directions in 2013 are still uncertain. Make been obtained by only 15% of the Brazilian dealerships. Yes, so investments may be the way to good news in the future. far, few dealerships have certified professionals in their compa- PROPORÇÃO: nies, even knowing that very soon without such certification it 23RD FENABRAVE CONGRESS SUCCESS STORY DEBATE AND EXPOFENABRAVE 2013 Lapônia, Volvo truck Care of dealership CEOs of Volkswagen and dealership, stands out in with exposure in ♣ will not be possible to act as a correspondent, which will preclude J.D. Power after-sales actions and target- social media. confirm presence. shared with teams. the intermediation of financing vehicles by our companies. These and other examples show us that we must mobilize ourselves so that we can go ahead quickly with the investments that are our responsibility and, then, be able to get the results we desire. Fenabrave, aware of this, has also undertaken important investments to offer to the Make 20,5x27,5 cm 20,5x27,5 Associations and their members all the political and business support possible for the main- tenance and development of automotive distribution activities in the country. We are inno- vating on Fenabrave TV, which will now be more interactive; we enhanced the programming of our Fenabrave Congress contemplating topics also related to the training of teams of the QUANDO A RESPONSABILIDADE FORMATO: É COMPARTILHADA, Dealerships; we’ve developed and expanded the Twenty Group, amplifying the best practices ♣ among chains; and, likewise, we’ve reached you through our magazine, portal or presence in CONFIANÇA E TRANQUILIDADE social networks as a means of us to communicate, more and better, with our industry and with ESTÃO SEMPRE POR PERTO. the market. We are more present in governmental discussions that affect the distribution of vehicles. We gained more space in the national media. We are more heard because we have INDIANA SEGUROS, A MARCA DO CANAL Baixe um leitor de ANUNCIO invested time and knowledge so that we can always be well represented, assuming strong CONCESSIONÁRIAS DA LIBERTY SEGUROS. QR Code em seu celular e aproxime o telefone postures underpinned by undisputed arguments. Clear example seen in recent threat on the do código para baixar o Renato Ferrari Law, where our rapid action convinced the authorities involved to withdraw ringtone da campanha. the Bill that would be extremely damaging to our activities. Think about it. Invest in your business. Defy and participate in the necessary changes in MATERIAL: your dealership and, above all, participate in Fenabrave initiatives and actions that this orga- A Indiana Seguros é a marca de quem quer o melhor para o seu carro, com serviços ágeis nization promotes investing in you. e integrados à internet. Com sólidas parcerias entre as principais marcas automotivas do Good reading and a hug. mundo, oferece produtos exclusivos com a marca do veículo escolhido pelo cliente. Não bastasse isso, é a Seguradora Oficial da Copa do Mundo da FIFA 2014™, uma expressão do compromisso com o desenvolvimento do País e com os brasileiros. Se a sua empresa ainda não é parceira da Indiana Seguros, associe-se! Conheça todas as R-LY-0817-12-120 ♣ R-LY-0817-12-120 Dealer 3 vantagens no site: www.indiana.com.br PIT: summary Radar Fenabrave radar fenabrave Bimonthly publication of Fenabrave - National Fenabrave TV debates the correspondents’ certification at Federation of Automotive Vehicles Distribution. roundtable. Make Associations encourage participation of their Year 7 – Issue 41 Chains in the Congress, which already received confirmation of April/May 2013 the workshop ministered by VW CEO, Thomas Schmall. Board Chairman of Deliberative Council and Board Flávio Antonio Meneghetti Legal support President sucessão Alarico Assumpção Jr. Paulo Engler, Chief Officer of Fenabrave, warns that Ferrari Vice Presidents Law is taking the risk to go through undue changes. Antonio Figueiredo Netto, Edson Luchini, Elias dos Santos Monteiro, José Alberto Debate Gisondi, Mário Sérgio Moreira Franco, Mauricio debat e de Souza Queiroz, Paulo de Tarso Costa Beber, Social networks have become the consumer’s voice in the and Paulo Matias “Ad-hoc” Vice Presidents dissemination of problems with products or services. Learn Gláucio José Geara, José Carneiro de Carvalho how a dealership should do so not to affect its image. Neto, Octávio Leite Vallejo, Melchior Luiz Duarte de Abreu and Luiz Romero C. Farias F&I Ex Officio (Former Presidents) F&I Alencar Burti, Sergio Antonio Reze, and Dealers need to watch out for the deadline of Correspondents’ certification. Waldemar Verdi Jr. Editorial Board Sustainability Flávio Meneghetti, Alarico Assumpção Jr., sustentabilidade Paulo Engler, Marcelo Ciardi, Industry uses recycled materials to produce parts and components. Valdner Papa, Rita Mazzuchini Editorial and Production Success story MCE – Mazzuchini Comunicação e Eventos case de sucesso R. Frei Rolim, 59 – CEP 04151-000 – São Paulo, SP Learn how Lapônia, a chain of truck Volvo dealerships in Phones: (11) 2577-6533 / 5582-0049 E-mail: [email protected] the interior of São Paulo, developed excellence in managing Editor and Journalist in Charge its operations focusing on after-sales and parts. Rita Mazzuchini (Mtb 22128) Assistant Editor Production Line Igor Francisco (Mtb 57082) linha de produç ão Collaborator General Motors inaugurates plant in Joinville Daniela Figueira e Luis Massao with a 100% sustainable production. Graphic Design and Art Edition Heraldo Galan and Patricia Tagnin ManagementGESTÃO Photos Competitive market indicates that investment in after-sales Marcos Alves, Igor Francisco, iStockphoto, Renault do Brasil, GM e Agência Brasil ensures more profitability and customer‘s loyalty. Commercial DNF Comunicação – Gutenberg Soledade Economy Phones: (11) 2281-8134 and (11) 9169-7485 economia E-mail: [email protected] Marcelo Ranieri Cardoso, an economist at FGV debates Circulation the real growth for Brazilian GDP in 2013. 9,000 copies Free distribution Correspondence Address Av. Indianópolis, 1967 – Planalto Paulista CEP 04063-003 – São Paulo/ SP Phone: (11) 5582-0000 / Fax: (11) 5582-0001 E-mail: [email protected] Editorial staff contact E-mail: [email protected] Collaborated in this issue: Paulo Engler e Marcelo Ranieri Cardoso.
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