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Green-Car Sales Trend

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Green-Car Sales Trend HMC Investor Presentation Hyundai Motor Company April 2020 Recent Updates Global Wholesale P. 1~2 Geographical Sales Mix P. 3 Market Updates United States P. 4 China P. 5 Korea P. 6 W. Europe P. 7 India P. 8 Russia / Brazil P. 9 March Global Wholesale (Preliminary) Mar 2019 Mar 2020 (Thousand units) Europe2 China Korea N. America 3 △41.0% △50.5% +3.0% △5.9% HMC Global Sales △22.4% △17.3% 55 33 61 30 70 72 68 64 393 305 332 275 Wholesale Wholesale (ex.China) △22.3% India Russia S. America Others1 △40.7% +11.1% △38.7% △14.6% 390 301 44 18 20 23 49 42 Wholesale 26 15 (ex.CKD) 1 MEA, Asia-Pacific, Other regions, Commercial vehicles(ex. Korea CV) 2 Western Europe excluding CV 3 Wholesale including CV and overseas CKD (CKD: ’19 Mar: 2,999 units, ’20 Mar: 4,037 units) 1 1Q Global Wholesale (Preliminary) Q1 2019 Q1 2020 (Thousand units) Europe2 China Korea N. America 3 △17.7% △51.1% △14.1% +16.7% HMC Global Sales △12.5% △6.6% 135 111 131 63 184 158 198 232 1030 901 897 838 Wholesale Wholesale (ex.China) △12.9% India Russia S. America Others1 △18.7% +4.8% △17.5% △9.5% 1021 890 133 108 49 51 62 51 129 117 Wholesale (ex.CKD) 1 MEA, Asia-Pacific, Other regions, Commercial vehicles(ex. Korea CV) 2 Western Europe excluding CV 3 Wholesale including CV and overseas CKD (CKD: ‘19 Q1: 8,301 units, ‘20 Q1: 11,690 units) 2 Geographical Sales Mix Sales by Region Feature by Region Korea N.America W.Europe China E.Europe AMEA India S. America Others Developed Market Emerging Market SUV SUV 13.7% 15.3% 15.7% 16.7% Developed SUV 54.3% 51.9% 32.7% 38.5% Market 18.0% Market Hyundai Market Hyundai 18.5% 17.9% 19.0% 48.1% of Opportunity to win shares Outperform market growth (Ex. GV80 in US market) Total Sales 10.1% Market Cyclical Recovery 11.8% 11.9% Cyclical slow down 12.4% Demand Secular Growth 24.5% 18.1% 17.5% 14.9% Competition Intense Moderate 5.3% 5.2% 5.4% 4.4% Green Mid to Long term 6.9% 6.6% 7.2% Emerging Imminent Pressure 7.5% Regulation Pressure Market 11.7% 12.0% 11.5% 10.4% 37.2% of Disruptive High Low 8.1% 7.9% Total Sales 6.7% 7.8% Forces (Ex. ADAS) (Ex. Car Sharing, Hailing) 4.6% 4.7% 5.1% 5.2% 2016 2017 2018 2019 (Company Data, Wholesale) 3 US Market US Market sales Mid-to-Long Outlook Industry Hyundai (Thousand units) (Thousand units) Year of Turn-Around M/S (%) 17,048 -1.3% 17,274 710 678 +4.7% 4.4% 27.4% 4.2% 30.2% 4.0% 3.9% 5.4% 5.3% 48.1% 775 18.3% 54.8% 17.0% 686 678 710 47.3% 49.0% 45.2% 51.9% SUV (%) 52% 2018 2019 2018 2019 45% 29% 36% SUV Pick-Up MPV Sedan (Company Data, Retail Sales) 2016 2017 2018 2019 2020(F) 2023(F) Full Line-up of SUV 2018 2019 2020 ~ Kona Santa Fe Tucson F/L · Elantra · Santa-Fe F/L Hyundai · Palisade· Sonata · Venue · Tucson · Santa Cruz M/S M/S M/S 8.9% 9.3% 4.9% Genesis · G90 F/L · GV80 · G80 · GV70 Entry CUV Compact SUV Sub-Compact SUV 2019 Regional HQ Optimizing Nexo Palisade Venue (Dec.) System Focusing on volume & profit market & M/S* Enhanced dealer Reducing fleet sales 3.6% customer Competitiveness Improve residual value Green Car Mid-Size SUV Entry CUV 4 · M/S* : 2019. 4Q China Market Industry Demand Sedan 2020 Market Strategy (Thousand units) RV 24,140 23,834 23,017 20,819 20,804 Maximizing Optimizing 11,841 11,540 11,237 new car sales Margin & production 9,999 11,475 Volume Reducing Recovery Improving sales 11,993 12,600 10,804 9,345 11,780 dealer inventories Competitiveness of EVs (45%) (50%) (52%) (51%) (52%) 2015 2016 2017 2018 2019 New Model Line-up Hyundai Sales 4Q 2019 2020 (Thousand units, Wholesale) Sedan M/S (%) 5.1% 4.8% RV Sedan Sonata Elantra Mistra 1,142 Verna F/L 1,063 3.3% 3.4% 3.1% 785 790 757 SUV 767 650 New China MPV ix35 F/L ix25 553 506 428 More to come 385 296 232 284 222 EV (28%) (34%) (30%) (36%) (34%) 2015 2016 2017 2018 2019 Ensino EV La Festa EV (Launch schedule is subject to change) 5 Korea Market Industry & HMC Volume Sales Rebound in domestic M/S Industry Hyundai 41.6% (Thousand units, Retail Sales) -1.8% 1,818 1,785 +2.9% 721 742 39.7% 13.9% 14.3% 23.2% 38.9% 15.1% 13.2% 24.6% 38.3% 32.1% 32.7% 35.5% 27.7% 36.0% 38.2% 36.9% 47.7% 44.7% 2018 2019 2018 2019 Sedan RV Imported Others Sedan RV Others 2015 2016 2017 2018 20192019 Q3 Expanding SUV segment sales Growth Factors 742 2018 2019 721 2020~ 659 689 10% 14% 16% 18% small Sonata 25% 27% Sedan New Elantra mid-large New Genesis 23% 31% G90 Face Lift 8% G80 9% Genesis Grandeur F/L 10% 8% 28% 32% SUV 22% 19% Others Santa Fe New Tucson SUV Venue 26% 26% 25% 22% Genesis SUV Genesis SUV Palisade GV80 GV70 2016 2017 2018 2019 6 W. Europe Market Sales and M/S Trend Green-car Sales Trend SUV Sedan Others EV FCEV HEV PHEV 8.2% 3.0% 3.0% 3.0% 6.4% 2.9% M/S BEV 5.4% M/S 4.5% 4.2% 528 539 536 59 495 1.3% 3.3% 5 Sales* Green-car M/S 1.0% 37 24 6 23 49% 2 17 SUV 45% 31 Portion 41% Sales* 5 15 39% 13 4 6 1 2016 2017 2018 2019 2016 2017 2018 2019 - New powertrain & platform with better fuel efficiency - Maximize EV & FCEV sales and Expand green-car line-up 2020 2018 2019 2020 i10 i20 i30 F/L Kona F/L Tucson New · Kona EV · Kona HEV Model · NEXO · IONIQ F/L · Greener SUV Line-up - 48V mild HEV, HEV, PHEV HEV PHEV EV FCEV · Expand Kona EV supply Line-up EU market volume models (sales portion : 80% ) 1 1 2 1 * Europe Market : EU + ETFA 7 * Thousand units, Retail Sales India Market India Sales Winning M/S with Refreshed Line-up New Launch Industry Hyundai Full Model Change (Thousand units) 2019 Venue Kona EV i10 17.3% 3,371 -12.4% 16.3% M /S 9.4% 2,954 -7.2% 378 21.3% 12.2% 412 24.2% India’s First India’s First Compact Sedan 69.2% 66.4% Fully Connected Car Premium EV 63.6% 76.7% 22.3% 33.6% 2020 Creta i20 2018 2019 2018 2019 Sedan SUV Others SUV Sedan (Source : SIAM) (Company Data, Wholesale) SUV-Low Compact Sedan Strong M/S in SUV segment Crucial Market in the Long-run SUV Segment in India · Fastest growing among major EM (Thousand units) Population · Second largest after China 710 735 - 1.35 Billion(2018, World Bank) 632 500 · Fastest GDP growth among major EM Economy - 5.9%(2018), 7.5%(2021, World Bank) 171 123 94 107 23.3% 18.8% 17.0% 17.3% 2016 2017 2018 2019 Motorization · Lowest among major EM (2017) Hyundai Rest - 35 vehicles per 1,000 capita 8 Russia/Brazil Market Russia Brazil Industry Hyundai Industry Hyundai (2.3%) (Thousand units) (Thousand units) +7.7% 2,664 1,801 +0.5% 2,474 1,760 +4.4% 180 181 16.1% 198 8.0% 8.0% 16.1% 190 22.3% 29.5% 41.8% 20.3% 26.6% 42.8% 55.6% 59.6% 63.6% 61.6% 50.2% 49.2% 73.4% 70.5% 44.4% 40.4% 2018 2019 2018 2019 2018 2019 2018 2019 Sedan SUV Others (Source : Company Data) Sedan SUV Pick up (Source : Company Data) Market Demand Trend Sales & M/S Trend Market Demand Trend Sales & M/S Trend 8.6% 8.2% 7.7% 10.5% 3,333 7.1% 7.4% 2,491 10.1% 10.2% 10.0% 10.0% 5.8% 7.2% 2,700 2,480 2,474 198 1,801 1,760 194 2,176 1,602 1,596 180 180 181 1,988 190 1,426 161 159 145 179 176 170 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019 Rank Brand Model Sales M/S YoY Rank Brand Model Sales M/S YoY 1 Hyundai Creta 71.5 29.1% 5.3% 1 GM Onix 264 19.9% 25.7% 2 Renault Duster 39.0 15.9% (5.7%) 2 Ford Ka 156 11.7% 9.3% 3 GM Liva 31.9 13.0% (3.1%) 3 Hyundai HB20 139 10.5% 0.9% Creta HB20 (SUV-B) * As of 2019 (PV-B) * As of 2019 * New Creta launch in 2020 * New HB20 launched in Oct.2019 9 Retaining Core Strength Next Design Philosophy P. 11 New Model Big Cycle P. 12 Cost Innovation Smartstream P. 13 3rd Generation Platform P. 14 New Design Philosophy DESIGN MISSION DESIGN MISSION Be the Hyundai – Creating emotional values in design Being Desirable – Audacious, Progressive, Distinctly Korean DESIGN IDENTITY DESIGN IDENTITY SENSUOUS + SPORTINESS ATHLETIC + ELEGANCE Emotional values Innovative solutions Sporty & Energetic Prestige & Exclusive In design In design DESIGN SIGNATURES DESIGN SIGNATURES QUAD LAMPS PARABOLIC LINES Hyundai Signature Look Human-Centered Space Human-Centered Space EVOLVING CREST GRILLE Hidden DLR signature Smart Living Space Emotional haptic & Sophisticated details The light architecture & Intuitive & connected interface Sustainable & Progressive Parametric Jewel DESIGN STRATEGY Hyundai Look – Creating own spirit G-MATRIX BEAUTY OF SPACE Design based on the evolving future customer needs and desires DESIGN STRATEGY Family Look Hyundai Look 11 New Model Big Cycle Entering New Model Big Cycle Refreshing volume models Expanding SUV line-up 「Started from New Sonata launched in Q2 2019」 「Entered new SUV segment by launching Palisade and Venue」 Elantra Elantra Sonata Sonata Grandeur New Genesis G80 Grandeur F/L Genesis G70 New Genesis G90 New Creta Ix25 (Creta) Kona Venue New CUV Tucson New Tucson Santa Fe New SUV Genesis SUV GV70 Genesis SUV Palisade GV80 2014 2015 2016 2017 2018 2019 2020 2021~ 12 Smartstream Fuel efficiency Roadmap Fuel efficiency improvement (2015 - 2020) Improve average fuel efficiency by 25% · Sonata G 2.0 CVVL (2019.4) - 11% from 2019 to 2020 and 14% from 2015 to 2018 LF DN8 11.6~12.3 +10.8% 13.3 km/ℓ Improve fuel efficiency of powertrains & vehicles · Sonata HEV G 2.0 (2019.7) 18% Smartstream 3rd gen.
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