HMC Investor Presentation Hyundai Motor Company June 2020 Recent Updates
Total Page:16
File Type:pdf, Size:1020Kb
HMC Investor Presentation Hyundai Motor Company June 2020 Recent Updates Global Retail Sale P. 2 Geographical Sales Mix P. 3 Market Updates United States P. 4 China P. 5 Korea P. 6 W. Europe P. 7 India P. 8 Russia / Brazil P. 9 2020 Global Sales (Retail Sales) 2019 Apr YTD 2020 Apr YTD (Thousand units) Europe2 China Korea United States △34.4% △37.4% △9.9% △18.8% HMC Global Sales3 171 113 237 148 255 230 209 170 △26.2% △23.8% 1,434 1,059 1,195 911 Sales Sales (ex.China) India Russia Brazil Others1 △40.3% △22.7% △30.7% △27.0% 167 100 58 45 63 43 274 200 1 MEA, Asia-Pacific, Other regions, Commercial vehicles(ex. Korea CV) 2 Western Europe excluding CV 3 Retail sales including CV and overseas CKD (’19 : 11,754 units, ’20 : 10,701 units) 2 Geographical Sales Mix Sales by Region Regional Characteristics Korea N.America W.Europe China E.Europe AMEA India S. America Others Developed Market Emerging Market SUV SUV 13.7% 15.3% 15.7% 16.7% 21.8% Developed SUV 54.3% 51.9% 32.7% 38.5% Market 18.0% Market Hyundai Market Hyundai 18.5% 17.9% 19.0% 56.6% of Opportunity to win shares Outperform market growth (Ex. GV80 in US market) 23.4% Total Sales 10.1% Market 11.8% 11.9% Cyclical Slowdown Cyclical Recovery 12.4% Demand 11.5% 24.5% 18.1% 17.5% 14.9% Competition Intense Moderate 9.5% 5.3% 5.2% 5.4% 4.4% 6.0% Green Mid to Long term 6.6% 7.2% Emerging Imminent Pressure 6.9% Regulation Pressure 7.5% 7.0% Market 11.7% 12.0% 11.5% 10.4% 10.2% 33.9% of Disruptive High Low 8.1% 7.9% Total Sales 6.7% 7.8% 6.0% Forces (Ex. ADAS) (Ex. Car Sharing, Hailing) 4.6% 4.7% 5.1% 5.2% 4.7% 2016 2017 2018 2019 2020 Apr YTD (Company Data, Wholesale) 3 US Market US Market sales Mid-to-Long Outlook Industry Hyundai (Thousand units) (Thousand units) Year of Turn-Around M/S (%) 4.0% 3.9% 4.4% 5,338 M/S 4.2% 4.0% 3.9% -20.9% 209 4,220 -18.8% 34.8% 170 775 686 678 710 30.4% 51.8% 16.9% 40.8% 20.5% 48.3% 49.2% 48.2% 59.2% SUV (%) 52% 2019 Apr YTD 2020 Apr YTD 2019 Apr YTD 2020 Apr YTD 45% 36% SUV Pick-Up Sedan SUV Sedan 29% (Company Data, Retail Sales) 2016 2017 2018 2019 2023(F) Full Line-up of SUV 2018 2019 2020 ~ Kona Santa Fe Tucson F/L · Elantra · Santa-Fe F/L Hyundai · Palisade · Sonata · Venue · Tucson · Santa Cruz M/S M/S M/S 8.1% 8.2% 4.8% Genesis · G90 F/L · GV80 · G80 · GV70 Entry CUV Compact SUV Sub-Compact SUV 2019 Regional HQ Optimizing Nexo Palisade Venue System Focusing on volume & profit M/S market & M/S Enhanced dealer Reducing fleet sales 4.4% customer 1.8% Competitiveness Improve residual value Green Car Mid-Size SUV Entry CUV 4 China Market Industry Demand 2019 2020 2020 Market Strategy (Thousand units) △21% △50% △3% Maximizing Optimizing △84% new car sales Margin production COVID19 & M/S 1,995 1,925 1,585 Recovery 1,193 192 965 1,533 1,488 1,515 Reducing Improving sales dealer inventories Competitiveness of EVs Jan Feb Mar Apr May New Model Line-up Hyundai Sales Wholesale Retail (Thousand units) Q4 2019 2020 Inventories 66 Sedan Sonata Elantra Mistra M/S (%) 2.0% 3.1% 2.3% 0.5% 40 Verna F/L 35 32 1 7 30 34 YoY (%) +0.3% △40% △32% △97% △79% △51% △22% △13% '20 Jan '20 Feb '20 Mar '20 Apr SUV Sales by Model New China MPV ix35 F/L (Thousand units, Retail sales) ix25 22% 20% 11% 10% 10% 7% 237 (‘19. 1~4) More to come EV 21% 16% 14% 13% 8%7% 148 (‘20. 1~4)(36%) Ensino EV La Festa EV Elantra ix35 La Festa Celesta ix25 Mistra Others (Launch schedule is subject to change) (C2-Sedan) (SUB-C) (C2) (C2) (SUB-B) (D-Sedan) 5 Korea Market Industry Demand Improving Product Mix - Quick rebound in both demand and Sales after COVID 19 - Large sized sedan and SUV sales continued to increase 2019 2020 (Thousand units) 721 742 10.4% 8% 659 689 200.0 △15% 0.0% △18% 25% 22% 26% YoY (%) -20.0% 180.0 26% Others -40.0% SUV 160.0 173.7 19% 28% 32% 167.8 -60.0% 22% Genesis 157.4 155.6 -80.0% 140.0 COVID19 154.2 8% 159 10% 9% 8% -100.0% 24% mid-large 136.6 120.0 31% -120.0% 23% 29% 121.0 25% 27% small 116.8 -140.0% 8% 100.0 -160.0% 16% 29% 99.7 18% 14% 10% 7% 80.0 -180.0% Jan Feb Mar Apr May 2016 2017 2018 2019 Q11Q 2020 Hyundai Sales Strong New Vehicle Cycle to continue (Thousand units) 2019 2020 90.00 45.0% 2018 ~ 19 2020 41.6% 42.3% 43.0% M/S 80.00(%) 40.7% 39.4% 41.0% 39.0% Sedan 70.00 Sonata Grandeur F/L 72.2 New Elantra 70.1 71.4 71.0 37.0% 60.00 35.0% 60.4 33.0% Genesis Genesis SUV Genesis SUV 50.00 New Genesis 53.4 31.0% GV80 G80 GV70 47.6 29.0% 40.00 39.3 27.0% SUV 30.00 25.0% Palisade Venue New Tucson Santa Fe F/L Jan Feb Mar Apr 6 W. Europe Market Sales and M/S Trend Green-car Sales Trend SUV Sedan Others EV FCEV HEV PHEV 3.0% 3.1% 8.2% 2.9% 3.0% 7.0% 2.7% M/S BEV 6.4% M/S 4.5% 5.4% 5.6% 528 539 536 4.2% 495 59 Sales* Green-car 1.3% 3.3% M/S 5 1.0% 37 24 6 23 51% 45% 49% 2 17 SUV 103 Portion 41% 39% Sales* 15 31 2 5 4 13 1 1 6 1 2016 2017 2018 2019 Q1 2020 2016 2017 2018 2019 Q1 2020 - New powertrain & platform with better fuel efficiency - Maximize EV & FCEV sales and Expand green-car line-up 2020 2018 2019 2020 i10 i20 i30 F/L Kona F/L Tucson New · Kona EV · Kona HEV Model · NEXO · IONIQ F/L · Greener SUV Line-up - 48V mild HEV, HEV, PHEV HEV PHEV EV FCEV · Expand Kona EV supply Line-up EU market volume models (sales portion : 80% ) 1 1 2 1 * Europe Market : EU + ETFA 7 * Thousand units, Retail Sales India Market India Sales Winning M/S with Refreshed Line-up New Launch Industry Hyundai Full Model Change (Thousand units) 2019 Venue Kona EV i10 16.4% 1,084 -39.3% 16.2% M/S 11.8% 658 -38.2% 22.8% 12.9% 175 24.9% 108 India’s First India’s First 65.2% 75.5% Compact Sedan Fully Connected Car Premium EV 62.2% 65.3% 2020 24.5% 34.7% Creta i20 2019 Apr YTD 2020 Apr YTD 2019 Apr YTD 2020 Apr YTD Sedan SUV Others SUV Sedan (Source : SIAM) (Company Data, Wholesale) SUV-Low Compact Sedan Strong M/S in SUV-Low segment Crucial Market in the Long-run SUV-Low Segment in India · Fastest growing among major EM (Thousand units) Population · Second largest after China 710 735 - 1.35 Billion(2018, World Bank) 632 158 · Fastest GDP growth among major EM Economy - 5.9%(2018), 7.5%(2021, World Bank) 171 123 107 38 23.3% 17.0% 17.3% 23.9% 2017 2018 2019 2020 Apr YTD Motorization · Lowest among major EM (2017) Hyundai Rest - 35 vehicles per 1,000 capita 8 Russia/Brazil Market Russia Brazil Industry Hyundai Industry Hyundai (Thousand units) (Thousand units) (1.2%) (0.1%) (8.2%) (15.5%) 392 387 8.0% 8.0% 581 42 42 534 45 16.1% 38 41.8% 42.8% 16.1% 20.3% 25.9% 58.1% 64.0% 22.3% 28.2% 72.5% 50.2% 49.2% 63.6% 61.6% 68.4% 40.9% 35.0% Q1 2019 Q1 2020 Q1 2019 Q1 2020 Q1 2019 Q1 2020 Q1 2019 Q1 2020 Sedan SUV Others (Source : Company Data) Sedan SUV Pick up (Source : Company Data) Market Demand Trend Sales Trend Market Demand Trend Sales Trend 2020 2019 162 160 2020 2019 2020 2019 2020 2019 122 128 193 200 184 191 190 102 103 17 16 156 16 16 15 15 15 13 12 11 13 10 Jan Feb Mar Jan Feb Mar Jan Feb Mar Jan Feb Mar Rank Brand Model Sales M/S YoY Rank Brand Model Sales M/S YoY 1 Hyundai Creta 18.8 33.0% 12.2% 1 GM Onix 67.1 25.5% (10.7%) 2 Renault Duster 7.1 12.4% 12.4%) 2 Ford Ka 32.4 12.3% (29.5%) 3 Lada 4X4 6.7 11.7% 11.7%) 3 Hyundai HB20 26.7 10.1% (28.3%) Creta HB20 (SUV-B) * As of Q1 2020 (PV-B) * As of Q1 2020 * New Creta launch in 2021 * New HB20 launched in Oct.2019 9 Retaining Core Strength Next Design Philosophy P. 11 New Model Big Cycle P. 12 Cost Innovation Smartstream P. 13 3rd Generation Platform P.