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YOUNG PROSUMERS: NIÑOS Y ADOLESCENTES AGENTES DE CAMBIO SOCIAL a TRAVÉS DE LA CREACIÓN DE CONTENIDOS DIGITALES Tesis Doctoral

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YOUNG PROSUMERS: NIÑOS Y ADOLESCENTES AGENTES DE CAMBIO SOCIAL a TRAVÉS DE LA CREACIÓN DE CONTENIDOS DIGITALES Tesis Doctoral UNIVERSIDAD DE SEVILLA FACULTAD DE COMUNICACIÓN YOUNG PROSUMERS: NIÑOS Y ADOLESCENTES AGENTES DE CAMBIO SOCIAL A TRAVÉS DE LA CREACIÓN DE CONTENIDOS DIGITALES Tesis doctoral Autora Paula Herrero Diz Directores Dra. Marina Ramos Serrano Dr. Javier Nó Sánchez Dra. Isabel López Cobo Sevilla, 2015 Universidad de Sevilla Facultad de Comunicación Departamento de Comunicación Audiovisual, Publicidad y Relaciones Públicas. Young prosumers: niños y adolescentes agentes del cambio social a través de la creación de contenidos digitales. Paula Herrero Diz. Bajo la dirección de los doctores Marina Ramos Serrano Javier Nó Sánchez Isabel López Cobo Sevilla, 2015. Young prosumers: niños y adolescentes como agentes del cambio social a través de la creación de contenidos digitales. Paula Herrero Diz. Agradecimientos Quiero transmitir mi agradecimiento a todas aquellas personas que han contribuido a este trabajo, principalmente a Anselmo por darme la oportunidad de realizar esta tesis. También al equipo de la biblioteca de la Universidad Loyola Andalucía; a los directores y jefes de estudio de los colegios que me han facilitado el trabajo con los estudiantes; a todos los miembros del Delphi group que han querido compartir su conocimiento, especialmente, a David y a Olga de la plataforma Cibercorresponsales; y por supuesto, a los niños. En particular, quiero agradecer a mi familia su permanente aliento y comprensión; a todos los miembros del departamento de Comunicación y Educación de la Universidad Loyola Andalucía, expresamente a Cristina, Andrés, Juan, Pedro, Javi y Puri, su tiempo, sus buenas ideas y consejos; a Mayte, a Patri y a todos mis amigos, sus ánimos; a Carmen su paciencia y ayuda imprescindible; a José Antonio todo su apoyo; a mis directores Isabel y Javier, su confianza, y a Marina, su rigor, ejemplaridad y dedicación. 2 Young prosumers: niños y adolescentes como agentes del cambio social a través de la creación de contenidos digitales. Paula Herrero Diz. ÍNDICE Resumen .................................................................................................... 8 Abstract ...................................................................................................... 9 Introducción ............................................................................................. 11 Introduction ............................................................................................. 23 CAPÍTULO 1 .............................................................................................. 35 La era de la ilustración digital. ................................................................. 35 1.1. La década digital: 2000-2010. .............................................................. 37 1.2. La democratización mundial de la participación: del Internet de las empresas al Internet del usuario. ............................................................................... 43 1.3. La participación del usuario en Internet: del consumo a la creación de contenidos digitales. .................................................................................. 45 1.4. Un nuevo usuario de Internet: la irrupción de los menores en la participación online. ..................................................................................................... 50 1.4.1. Características de los usuarios menores de edad: quiénes son y qué hacen en Internet. .................................................................................. 53 1.4.2. Evolución del perfil del menor en Internet: del prosumer al creador colaborativo. .......................................................................................... 56 CAPÍTULO 2 .............................................................................................. 71 Las teorías de la participación de los usuarios menores de edad en Internet: de la comunicación offline a la web 2.0. Orígenes, taxonomía y espacios. .................................................................................................. 71 2.1. Contexto y origen de la participación de los menores en la sociedad de la comunicación. ........................................................................................... 72 2.2. Las teorías de la participación de los menores en Internet. ....................... 75 2.3. Características de la participación. ........................................................ 83 2.4. Los espacios de participación y creación de contenidos de los menores en Internet. .................................................................................................. 86 2.4.1. Medios sociales online donde los menores participan. ........................ 91 2.4.2. Plataformas y otros entornos virtuales de participación de los menores. ............................................................................................................ 99 CAPÍTULO 3 ............................................................................................ 119 Introducción al modelo de creación de contenidos digitales por usuarios menores de edad. ................................................................................... 119 3.1. Casos paradigmáticos de menores creadores de contenidos en Internet. .. 121 3.1.1. Martha Payne: Never Seconds ......................................................... 122 3.1.2. Isadora Faber: Diário de classe a verdade… ....................................... 127 3 Young prosumers: niños y adolescentes como agentes del cambio social a través de la creación de contenidos digitales. Paula Herrero Diz. 3.1.3. Marshall Reid: Portion Size Me ......................................................... 130 3.1.4. Malala Yousafzai: el blog de Malala ................................................... 134 3.1.5. Robby Novak: The Kid President ...................................................... 137 3.1.6. Dylan Siegel: Chocolate Bar ............................................................ 140 3.1.7. Tavi Gevinson: Style Rookie ............................................................ 143 3.1.8. Evan Snyder: Evan Tube HD ............................................................ 146 3.1.9. Brendan Jordan: The Kid Diva .......................................................... 149 3.1.10. Jazz Jennings: I’m Jazz ................................................................. 152 3.1.11. Bailey Snow: Brick Dreams ............................................................ 155 3.1.12. Alec Urbach: From the Ground Up .................................................. 158 3.1.13. Dylan Mahalingam: Lil’ MDGs ......................................................... 161 3.2. Identificación y denominación de los factores de funcionamiento del modelo de creación de contenidos digitales por usuarios menores de edad. ............... 165 3.2.1. La alfabetización mediática y su función en la creación de contenidos por los menores. ........................................................................................ 166 3.2.2. El acceso y su función en la creación de contenidos por los menores. 174 3.2.2.1. El acceso a la participación y creación de contenidos: el derecho a la intervención de los menores en entornos online. .................................. 179 3.2.2.2. Regulación, autorregulación, co-regulación y conciencia. ........... 185 3.2.3. Las herramientas y los recursos y su función en la creación de contenidos de los menores. ................................................................... 189 3.2.4. La familia y su función en la creación de contenidos por los menores. 191 3.2.5. La escuela y su función en la creación de contenidos por los menores. .......................................................................................................... 194 3.2.6. Los iguales y su función en la creación de contenidos por los menores. .......................................................................................................... 199 3.2.7. Las actitudes de los menores hacia la creación de contenidos. .......... 202 3.2.7.1. La motivación. ..................................................................... 202 3.2.7.2. La implicación. ..................................................................... 205 3.3. Un modelo de participación y creación de contenidos digitales por usuarios menores de edad. .................................................................................... 207 3.4. Diseño y características del modelo de creación de contenidos digitales por usuarios menores de edad. ....................................................................... 208 3.5. Hipótesis .......................................................................................... 210 CAPÍTULO 4 ............................................................................................ 214 Metodología de la investigación .............................................................. 214 4.1. Planteamiento de la investigación. ...................................................... 214 4.2. Elaboración de instrumentos y selección de la muestra. ......................... 219 4.2.1. El Delphi group. .......................................................................... 220 4.2.2. El cuestionario. ........................................................................... 225 4 Young prosumers: niños y adolescentes como agentes del cambio social a través de la creación de contenidos digitales. Paula Herrero Diz. 4.3. Técnicas de análisis de datos. ............................................................. 234 4.3.1. Análisis
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