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The TV Player Report a Beta Report Into Online TV Viewing

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The TV Player Report a Beta Report Into Online TV Viewing The TV Player Report A beta report into online TV viewing Week ending 6th November 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 live programmes – last week 11 Top 50 on-demand programmes – last 4 weeks 12 Top 10 on-demand programmes by TV player – last week and 4 weeks 16 Top 10 live programmes by TV player – last week 18 Top 50 on-demand programmes by operating system – last week 21 Top 50 live programmes by operating system – last week 24 Top 50 on-demand programmes by operating system – last 4 weeks 27 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 6th November 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,120,139,574 148,538,699 509,669,654 461,931,221 All TV players Live streaming 311,832,749 36,660,977 130,437,219 144,734,553 On-demand 808,306,825 111,877,722 379,232,435 317,196,668 All 4 Live streaming 12,580,561 603,519 4,456,528 7,520,514 On-demand 108,875,974 9,679,857 45,883,260 53,312,858 BBC iPlayer Live streaming 128,063,802 9,448,493 37,715,469 80,899,840 (incl iPlayer Kids) On-demand 458,916,320 68,549,346 198,685,580 191,681,395 ITV Hub Live streaming 45,056,985 7,686,589 21,489,823 15,880,573 and STV Player On-demand 123,599,093 19,226,045 57,516,471 46,856,577 My5 On-demand 5,411,655 - 5,411,655 - Sky Go* Live Streaming 126,131,401 18,922,376 66,775,399 40,433,627 On-demand 104,879,547 13,343,466 68,840,307 22,695,773 UKTV Play On-demand 6,624,236 1,079,009 2,895,163 2,650,064 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 28. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 6th November 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,120,139,574 808,306,825 311,832,749 244,510,958 57,637,546 104,879,547 126,131,401 458,916,320 128,063,802 BBC 587,334,165 459,354,981 127,979,184 - - 438,661 - 458,916,320 127,979,184 ITV 191,561,791 132,285,457 59,276,334 123,599,093 A, I, W 45,056,985 A, I, W 8,686,364 14,219,348 - - Channel 4 132,195,101 111,913,668 20,281,433 108,875,974 A, I, W 12,580,561 A, I, W 3,037,694 7,700,872 - - Sky 123,357,043 55,828,984 67,528,060 - - 55,828,984 67,528,060 - - Viacom 16,317,595 9,807,181 6,510,414 - - 9,807,181 6,510,414 - - UKTV 16,237,298 8,952,291 7,285,006 6,624,236 A, I, W - 2,328,055 7,285,006 - - Fox 15,088,816 9,494,103 5,594,713 - - 9,494,103 5,594,713 - - Channel 5 10,769,977 6,961,486 3,808,491 5,411,655 I - 1,549,832 3,808,491 - - Disney 9,045,412 8,422,761 622,651 - - 8,422,761 622,651 - - Discovery 5,773,493 1,720,348 4,053,145 - - 1,720,348 4,053,145 - - NBC Universal 5,158,010 1,495,423 3,662,587 - - 1,495,423 3,662,587 - - AETN 4,254,329 449,001 3,805,329 - - 449,001 3,805,329 - - Turner 1,798,396 1,255,540 542,857 - - 1,255,540 542,857 - - Star India 797,929 - 797,929 - - - 797,929 - - Vice UK TV Ltd 90,484 90,484 - - - 90,484 - - - S4C 84,618 - 84,618 - - - - - 84,618 UTV Ent’t TV 143 143 - - - 143 - - - Not Attributable 274,973 274,973 - - - 274,973 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 28. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 6th November 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 86,698,228 - 86,698,228 - ITV 34,261,815 26,246,630 - 8,015,184 Sky Sports 1 32,054,229 - - 32,054,229 BBC2 16,768,536 - 16,768,536 - BBC News 24 16,658,976 - 16,658,976 - Channel 4 8,852,134 5,286,380 - 3,565,753 ITV2 8,711,409 6,067,657 - 2,643,752 ITVbe 8,046,217 7,150,278 - 895,940 Sky Sports News HQ 6,800,681 - - 6,800,681 E4 6,022,706 3,953,125 - 2,069,581 Sky Sports 3 4,626,079 - - 4,626,079 FOX 4,373,936 - - 4,373,936 ITV4 4,222,086 2,632,439 - 1,589,647 Sky News 3,786,441 - - 3,786,441 Sky Sports 2 3,727,991 - - 3,727,991 Comedy Central 3,525,211 - - 3,525,211 ITV3 3,472,273 2,796,371 - 675,903 Cbeebies 3,310,951 - 3,310,951 - Film4 2,804,238 1,715,534 - 1,088,705 Sky Sports 4 2,477,424 - - 2,477,424 Sky 1 2,417,029 - - 2,417,029 Gold 2,364,161 - - 2,364,161 BBC4 2,357,053 - 2,357,053 - Channel 5 2,263,016 - - 2,263,016 MTV 2,223,008 - - 2,223,008 CI 1,913,949 - - 1,913,949 More4 1,870,958 894,125 - 976,833 Universal 1,809,100 - - 1,809,100 Dave 1,734,751 - - 1,734,751 Sky Living 1,487,671 - - 1,487,671 Sky Sports Mix 1,333,917 - - 1,333,917 CBBC 1,319,558 - 1,319,558 - Discovery 1,186,169 - - 1,186,169 Sky Sports 5 1,142,360 - - 1,142,360 Watch 1,101,911 - - 1,101,911 Sky Atlantic 1,084,404 - - 1,084,404 TLC 1,019,112 - - 1,019,112 E! Entertainment 1,013,577 - - 1,013,577 Eurosport UK 950,692 - - 950,692 Sky Cinema Action 883,609 - - 883,609 History 866,796 - - 866,796 Lifetime 859,061 - - 859,061 Syfy 839,911 - - 839,911 Sky Cinema Family 836,922 - - 836,922 Only viewing time for audited platforms is included. See page 28. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 6th November 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go 5 USA 830,071 - - 830,071 Star Plus 797,929 - - 797,929 National Geographic 752,396 - - 752,396 4 Seven 731,397 731,397 - - 5* 715,404 - - 715,404 Alibi 684,580 - - 684,580 Good Food 665,357 - - 665,357 Sky Cinema Showcase 599,646 - - 599,646 Sky Cinema Comedy 574,023 - - 574,023 Sky Cinema Crime 567,231 - - 567,231 BBC Parliament 543,658 - 543,658 - Sky Cinema Sci-Fi/Horror 520,964 - - 520,964 Sky Sports Formula 1 518,325 - - 518,325 Sky Cinema Drama & Romance 499,685 - - 499,685 National Geographic Wild 468,381 - - 468,381 Home 440,303 - - 440,303 Animal Planet 429,810 - - 429,810 Sky Cinema Greats 394,259 - - 394,259 Nick Jr.
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