DOCSLIB.ORG

5 Social Media Mistakes in B2B Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
5 Social Media Mistakes in B2B Marketing Watch a video recording of this webinar to see Daniel Burstein , Nichole Kelly, and Eddie Smith guide you through the presentation and answer questions from the audience. http://bit.ly/162I1KX @esmitsky • @DanielBurstein • @Nichole_Kelly Join the conversation #SherpaWebinar #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing Oct. 11, 2012 Sponsored by: Panel Presenters Daniel Burstein Director, Editorial Content MECLABS @DanielBurstein Nichole Kelly Eddie Smith President Chief Revenue Officer SME Digital Topsy Labs @Nichole_Kelly @esmitsky #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Join the conversation #SherpaWebinar #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Hashtag Metrics #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Hashtag Metrics #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly MarketingSherpa is a research and publishing organization serving the marketing community • MarketingSherpa’s annual research cycle provides knowledge for continuous marketing improvement #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Research Background • We surveyed over 3,000 marketers focused on lead generation to uncover: • Top challenges • Best marketing tactics • Lead scoring, nurturing and management • Content strategies • Marketing automation • Marketing analysis • Marketing operations and metrics • Result of this research –MarketingSherpa’s FUEL methodology to power marketing effectiveness from lead generation to sales conversion #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Which of the 5 social media mistakes would you like to hear the most about? • Thinking your CFO is your nemesis • Single‐use content • Creating content that is not authentic • Treating social media like it’s “special” • Not soliciting outside content #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly 5 Social Media Mistakes in B2B Marketing 1 Thinking your CFO is your nemesis 2 Single‐use content 3 Creating content that is not authentic 4 Treating social media like it’s “special” 5 Not soliciting outside content @esmitsky • @DanielBurstein • @Nichole_Kelly 5 B2B Social Media Mistakes Only 46% of CMOs view achieving or increasing measurable ROI from social marketing programs a top strategic priority #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Measure Mention Activity Over Time by Keyword IBM, Cisco, Hewlett 3 Month Volume Trend #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Track & Measure Link‐Sharing In Social Medias SAP.com, oracle.com, salesforce.com 30 day analysis #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #1: Thinking your CFO is the nemesis #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #1: Thinking your CFO is the nemesis iPad Campaign to Drive Electronic Magazine Subscribers • 289% increase in total impressions • 169% increase in engagement • 1453% increase in leads generated • 44% decrease in cost per soft lead warnet.ws #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly 5 Social Media Mistakes in B2B Marketing 1 Thinking your CFO is your nemesis 2 Single‐use content 3 Creating content that is not authentic 4 Treating social media like ‘“special” 5 Not soliciting outside content @esmitsky • @DanielBurstein • @Nichole_Kelly Repurposing and reformatting existing content the most effective tactic for developing B2B marketing content #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #2: Single‐use content #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #2: Single‐use content • Blog Posts • Webinar • Ebook Generated 74% lift in online leads in first month #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly 5 Social Media Mistakes in B2B Marketing 1 Thinking your CFO is your nemesis 2 Single‐use content 3 Creating content that is not authentic 4 Treating social media like it’s “special” 5 Not soliciting outside content @esmitsky • @DanielBurstein • @Nichole_Kelly Content creation improves lead quality and conversion rate #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Is This Authentic and Real? #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly It wasn’t…. Don’t fool your audience or be fooled #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #3: Creating content that is not authentic #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly 5 Social Media Mistakes in B2B Marketing 1 Thinking your CFO is your nemesis 2 Single‐use content 3 Creating content that is not authentic 4 Treating social media like it’s “special” 5 Not soliciting outside content @esmitsky • @DanielBurstein • @Nichole_Kelly Most marketers agree on importance of inbound marketing integration, but don’t always practice it #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Create Buzz & Embed Links To Drive Traffic Include links in posts Create persistent presence over time using same theme, terms or hashtags #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #4: Treating social media like it’s “special” #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly February 19-22 Las Vegas Super Early Bird Special Save $500 Offer Ends 10/31 5 Social Media Mistakes in B2B Marketing 1 Thinking your CFO is your nemesis 2 Single‐use content 3 Creating content that is not authentic 4 Treating social media like it’s “special” 5 Not soliciting outside content @esmitsky • @DanielBurstein • @Nichole_Kelly Customer reviews most effective content in meeting marketing objectives for B2B marketers. #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Social Mistake #5: Not soliciting outside content #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Measure & Quantify Positive/Negative Reviews Social Sentiment –Hewlett Packard Past 3 Months On Twitter #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Key Takeaways "Presenting social media data versus business data" ‐‐ Nichole Kelly "Social media should not just be tracked after the fact, it should be used to learn about your products and customers" ‐‐ Eddie Smith "Every company creates content every day, they just don't always share it" ‐‐ Daniel Burstein #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly Thank You! Daniel Burstein Director, Editorial Content MECLABS @DanielBurstein Nichole Kelly Eddie Smith President Chief Revenue Officer SME Digital Topsy Labs @Nichole_Kelly @esmitsky #sherpawebinar @esmitsky • @DanielBurstein • @Nichole_Kelly.
Load more

Recommended publications
  • Adapting the Standard SIR Disease Model in Order to Track and Predict
    Western Kentucky University TopSCHOLAR® Masters Theses & Specialist Projects Graduate School 5-2015 Adapting the Standard SIR Disease Model in Order to Track and Predict the Spreading of the EBOLA Virus Using Twitter Data Armin Smailhodzic Western Kentucky University, [email protected] Follow this and additional works at: http://digitalcommons.wku.edu/theses Part of the Health Information Technology Commons, Immunology and Infectious Disease Commons, Parasitic Diseases Commons, and the Virus Diseases Commons Recommended Citation Smailhodzic, Armin, "Adapting the Standard SIR Disease Model in Order to Track and Predict the Spreading of the EBOLA Virus Using Twitter Data" (2015). Masters Theses & Specialist Projects. Paper 1465. http://digitalcommons.wku.edu/theses/1465 This Thesis is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Masters Theses & Specialist Projects by an authorized administrator of TopSCHOLAR®. For more information, please contact [email protected]. ADAPTING THE STANDARD SIR DISEASE MODEL IN ORDER TO TRACK AND PREDICT THE SPREADING OF THE EBOLA VIRUS USING TWITTER DATA A Thesis Presented to The Faculty of the Department of Physics and Astronomy Western Kentucky University Bowling Green, Kentucky In Partial Fulfillment of the Requirement for the Degree Master of Science By Armin Smailhodzic May 2015 ACKNOWLEDGEMENTS I would like to thank my advisor, Dr. Keith Andrew, for his mentorship, guidance, patience, time, and input throughout my undergraduate and graduate studies at Western Kentucky University. I would also like to thank Dr. Phillip Womble and Dr. Lance Hahn for their assistance and constructive criticism. Also, I would like to thank Sharon Windham, secretary for the Physics and Astronomy Department, for putting up with all my crazy requests from buying me popsicles to helping me fill out all my paperwork throughout undergraduate and then graduate studies.
    [Show full text]
  • 5 B2B Social Media Career Killers …And How to Overcome Them
    5 B2B Social Media Career Killers …and how to overcome them Eddie Smith Chris Baggott Chief Revenue Officer Chairman Topsy Labs Compendium Nichole Kelly Daniel Burstein President Director of Editorial Content SME Digital MECLABS Panel Speakers Eddie Smith Chris Baggott Chief Revenue Officer Chairman Topsy Labs Compendium @esmitsky @chrisbaggott Nichole Kelly Daniel Burstein President Director, Editorial Content SME Digital MECLABS @Nichole_Kelly @DanielBurstein 2 5 B2B Social Media Career Killers 1 Thinking your CFO is your nemesis 2 Single-use content 3 Creating content that is not authentic 4 Treating social media like it’s “special” 5 Not soliciting outside content Only 46% of CMOs view achieving or increasing measurable ROI from social marketing programs a top strategic priority 4 Measure Mention Activity Over Time by Keyword IBM, Cisco, Hewlett 3 Month Volume Trend Track & Measure Link-Sharing In Social Medias SAP.com, oracle.com, salesforce.com 30 day analysis Career-Killer #1: Thinking your CFO is the nemesis warnet.ws 7 Career-Killer #1: Thinking your CFO is the nemesis iPad Campaign to Drive Electronic Magazine Subscribers • 289% increase in total impressions • 169% increase in engagement • 1453% increase in leads generated • 44% decrease in cost per soft lead warnet.ws 8 Walker Information 5 B2B Social Media Career Killers 1 Thinking your CFO is your nemesis 2 Single-use content 3 Creating content that is not authentic 4 Treating social media like ‘“special” 5 Not soliciting outside content Repurposing and reformatting existing
    [Show full text]
  • A Study on Visualizations of New Product Trends on Online Social Networks
    A Study on Visualizations of New Product Trends on Online Social Networks Xiu Li, Hongwei Qin Graduate School at Shenzhen Tsinghua University Shenzhen, China Email: [email protected] Abstract—This study examines the new product information briefly. After that, we implement experiments on iPhone 5S spreading issue from a data visualization perspective. Different on Twitter and Sina Weibo, analyze the results, and propose from previous research, this study demonstrate how choosing how to choose the proper visualization method for the topic proper visualization methods benefits the promotion of new products via online social network. With the adoption of trends of a new product release cycle on online social net- proper visualization methods, the information flow can become works. We end the study with the conclusion that choosing intuitionistic, such as the topic trends, the customer satisfaction, proper visualization methods benefits the promotion of new and even why consumers choose competitors products instead products via online social network. of this one. We adopt Area Chart visualization and propose Dynamic Gauge visualization approaches based on D3 library II. VISUALIZATION TOOLS to demonstrate the importance of visualization method choos- ing and applying for iPhone 5S topic trends. We identify in our In recent years, with the advancing of data visualization study that topic trends differ in different cultures, the trends theories[5], [6], more and more data visualization methods change over time during the new product release cycle, and are proposed, as well as the corresponding visualization different features of the product get various attention. Under tools. Some of the most famous ones are Microsoft Excel, these circumstances, a proper visualization method can help Google Charts and D3, as shown in Table I.
    [Show full text]
  • Analysis on Influencing Factors Toward Customer Loyalty
    ANALYSIS ON INFLUENCING FACTORS TOWARD CUSTOMER LOYALTY (A CASE STUDY OF APPLE PRODUCTS) By Syarifah Ade Mutia ID no. 014201000009 A Skripsi presented to the Faculty of Business President University in partial fulfillment of the requirements for Bachelor Degree in Economics Major of Management January 2014 SKRIPSI ADVISER RECOMMENDATION LETTER This skripsi entitled “ANALYSIS ON INFLUENCING FACTORS TOWARD CUSTOMER LOYALTY (A CASE STUDY OF APPLE PRODUCTS)” prepared and submitted by Syarifah Ade Mutia in partial fulfillment of the requirements for the degree of bachelor in the Faculty of Business has been reviewed and found to have satisfied the requirements for a skripsi fit to be examined. I therefore recommend this skripsi for Oral Defense. Cikarang, Indonesia, January 27, 2014 Acknowledged by, Recommended by, Vinsensius Jajat K., MBA Vinsensius Jajat K., MBA Head of Management Study Program Skripsi Adviser i DECLARATION OF ORIGINALITY I declare that this skripsi, entitled “ANALYSIS ON INFLUENCING FACTORS TOWARD CUSTOMER LOYALTY (A CASE STUDY OF APPLE PRODUCTS)” is, to the best of my knowledge and beliefs, an original piece of work that has not been submitted, either in a whole or in a part, to another university to obtain a degree. Cikarang, Indonesia, January 27, 2014 SYARIFAH ADE MUTIA ii PANEL OF EXAMINERS APPROVAL SHEET The Panel of Examiners declares that the skripsi entitled “ANALYSIS ON INFLUENCING FACTORS TOWARD CUSTOMER LOYALTY (A CASE STUDY OF APPLE PRODUCTS)” that was submitted by Syarifah Ade Mutia majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on February 19, 2014.
    [Show full text]
  • Patent Application Publication (10) Pub. No.: US 2014/0040371 A1 Gurevich Et Al
    US 201400.40371 A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2014/0040371 A1 Gurevich et al. (43) Pub. Date: Feb. 6, 2014 (54) SYSTEMIS AND METHODS FOR filed on Jun. 14, 2010, provisional application No. IDENTIFYING GEOGRAPHC LOCATIONS 61/354,556, filed on Jun. 14, 2010, provisional appli OF SOCIAL MEDIA CONTENT COLLECTED cation No. 61/354,559, filed on Jun. 14, 2010, provi OVER SOCIAL NETWORKS sional application No. 61/617,524, filed on Mar. 29, 2012, provisional application No. 61/618,474, filed on (71) Applicants: Olga Gurevich, San Francisco, CA Mar. 30, 2012. (US); Rishab Aiyer Ghosh, San Francisco, CA (US) Publication Classification (72) Inventors: Olga Gurevich, San Francisco, CA (51) Int. Cl. (US); Rishab Aiyer Ghosh, San H04L 29/2 (2006.01) Francisco, CA (US) (52) U.S. Cl. CPC .................................... H04L 61/609 (2013.01) (73) Assignee: TOPSY LABS, INC., San Francisco, USPC .......................................................... 709/204 CA (US) (57) ABSTRACT (21) Appl. No.: 13/853,687 A new approach is proposed that contemplates systems and methods to identify geographic locations of all Social media (22) Filed: Mar. 29, 2013 content items retrieved form a social network in real time, wherein the geographic locations are physical locations from Related U.S. Application Data which the Social media content items are originated or (63) Continuation-in-part of application No. 13/158,992, authored. If the latitude/longitude (geographic) coordinates filed on Jun. 13, 2011, which is a continuation-in-part of the content item are available, the geographic location of of application No.
    [Show full text]
  • 2012 Issue 2
    » OPEN SOURCE SOFTWARE » GEOINT 2012 SYMPOSIUM PREVIEW FALL 2012 THE OFFICIAL MAGAZINE OF THE UNITED STATES GEOSPATIAL INTELLIGENCE FOUNDATION OSINT GOES SOCIAL Drawing intelligence from the crowd USG-003 Mission-focused. Mobility-equipped. NATIONAL SECURITY Hold it. Wear it. Pocket it. Pack it. SAIC’s mobile multi-INT solutions give you the power of real-time intelligence where you need it, when you need it, whatever the mission. To learn more, visit us at booth 1101 and at saic.com/geoint. NATIONAL SECURITY • ENERGY & ENVIRONMENT • HEALTH • CYBERSECURITY NYSE: SAI © SAIC. All rights reserved. contents fall 2012 2 | VANTAGE POINT feutures 34 | MEMBERSHIP PULSE The importance of How Lockheed Martin is building trust from overhauling its GEOINT 14 | OSINT GOES SOCIAL face-to-face interactions. business. Social media presents new 4 | INTSIDER 36 | GEN YPG Industry news plus open source intelligence Young professional Mike highlights from got geoint? opportunities and challenges. Campanelli is the new By Jim Hodges USGIF board member. 8 | IN MOTION USGIF Scholarship 22 | STRENGTH IN NUMBERS 38 | HORIZONS Program awards more than Reading List, Peer Intel, $100,000 in 2012. Explaining open source software Events Calendar. and why it’s important. 11 | ELEVATE 40 | APERTURE By Brad Causey The Center for Geospatial “Earth illuminated,” naSa’s Intelligence at George SPECIAL SECTION time-lapse photography Mason University visualizes video project. 29 | SYMPOSIUM PREVIEW the invisible. A look at the upcoming GEOINT 2012 Symposium. tRaJectoRYMaGaZIne.com VIDEO PODCAST ARTICLE View NASA’s video, Attorneys from McKenna, More about the “Earth Illuminated,” Long & Aldridge discuss DigitalGlobe–GeoEye featured in Aperture.
    [Show full text]
  • Form 10-K from 2020
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended September 26, 2020 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to . Commission File Number: 001-36743 Apple Inc. (Exact name of Registrant as specified in its charter) California 94-2404110 (State or other jurisdiction (I.R.S. Employer Identification No.) of incorporation or organization) One Apple Park Way Cupertino, California 95014 (Address of principal executive offices) (Zip Code) (408) 996-1010 (Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Trading Title of each class symbol(s) Name of each exchange on which registered Common Stock, $0.00001 par value per share AAPL The Nasdaq Stock Market LLC 1.000% Notes due 2022 — The Nasdaq Stock Market LLC 1.375% Notes due 2024 — The Nasdaq Stock Market LLC 0.000% Notes due 2025 — The Nasdaq Stock Market LLC 0.875% Notes due 2025 — The Nasdaq Stock Market LLC 1.625% Notes due 2026 — The Nasdaq Stock Market LLC 2.000% Notes due 2027 — The Nasdaq Stock Market LLC 1.375% Notes due 2029 — The Nasdaq Stock Market LLC 3.050% Notes due 2029 — The Nasdaq Stock Market LLC 0.500% Notes due 2031 — The Nasdaq Stock Market LLC 3.600% Notes due 2042 — The Nasdaq Stock Market LLC Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
    [Show full text]
  • M&A Transaction Spotlight
    Capstone Partners View Prior Notable Deals M&AInvestment Transaction Banking Advisors Spotlight Acquiror Target Deal Rationale/Commentary Topsy Labs provides social media analytics for businesses and consumers. Its offerings allow its users to identify trends, spot breaking news, identify customer satisfaction issues and Deal Summary much more. Topsy is one of only a handful of Twitter partners Date: 12/2/2013 with access to the full stream of tweets since 2006 and Transaction Value: $240M(*) enables users to identify influencers and provide competitive intelligence in real-time. % Sought: 100% Consideration: Cash Although it is not yet clear what Apple plans to do with Topsy, it will likely be used to enhance user experience for the App and iTunes stores, Siri or iAd. The App and iTunes (*) Estimate from Capstone research & industry sources stores struggle with enabling users to discover new content. Siri is fairly limited in its capabilities today, and the new data Valuation Metrics analytics capabilities would help provide users with more Trailing Revenue Multiple: N/A relevant search results. Topsy’s insights could also augment Multiple on $ Invested: 7.5x(*) Apple’s iAd advertising platform, which was launched in 2010 to sell interactive ads within mobile apps but has seen limited commercial success to date. (*) Estimate from Capstone research & industry sources Since Topsy’s founding in 2007 by former Napster engineer, Vipul Ved Prakash, it has raised $32.3 million from various Investors investors including Ignition Partners and BlueRun Ventures BlueRun Ventures; Founder’s Fund; Ignition Partners; Scott (formerly known as Nokia Ventures) among others. At a deal Banister; Western Technology Investment value of $240 million, it was a lucrative return for its investors.
    [Show full text]
  • Quarterly Review of the Software & Internet Sector Q4 2013
    Quarterly Review of the Software & Internet Sector Q4 2013 Member: FINRA/SIPC About Navidar Navidar is an investment banking firm providing companies and investors in dynamic industries with strategic M&A advice, capital raising solutions, vital insights and breakthrough opportunities. ■ Big Firm Experience Combined with Senior Banker Attention ■ Global Relationships With Top Tier Investors and World-Leading Companies ■ Greater Creativity & Customized Solutions ■ Focused on the Middle Corridor of the United States Navidar’s Differentiation “Navidar’s global technology relationships, understanding of our business, cross-border deal experience and commitment to providing senior banker attention throughout the process were critical differentiators for us.” Gurvendra Suri, Founder and CEO of Optimal Solutions Integration “Navidar consistently provided sound, unbiased advice and we felt that they always put Techniks’ interests ahead of their own.” John Stagge, Co-President of Techniks “Navidar’s global reach, understanding of current technology trends and ability to navigate complex deal issues really sets them apart from the competition.” Eric Tobias, CEO of iGoDigital “Senior banker attention led to a creative deal structure which resulted in a better outcome for our shareholders.” Joel Haspel, Founder and CEO of Sentient Health “Navidar’s ability to quickly understand our business and its drivers, deal-savvy banking team and global reach set them apart.” Chris Welsh, General Manager of MWM Acoustics Note: Transactions above only represent
    [Show full text]
  • Dolata 2017 – Apple, Amazon, Google, Facebook, Microsoft
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Dolata, Ulrich Working Paper Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies SOI Discussion Paper, No. 2017-01 Provided in Cooperation with: Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies, University of Stuttgart Suggested Citation: Dolata, Ulrich (2017) : Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies, SOI Discussion Paper, No. 2017-01, Universität Stuttgart, Institut für Sozialwissenschaften, Abteilung für Organisations- und Innovationssoziologie, Stuttgart This Version is available at: http://hdl.handle.net/10419/152249 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur
    [Show full text]
  • Bladen Voor DOCUMENTATIE Cahiers De La DOCUMENTATION
    3 | 2013 Bladen voor DOCUMENTATIE Cahiers de la DOCUMENTATION Trimestriel | Driemaandelijks Septembre | September When did the librarian become a librarian? From coal mining to data mining Libraries after technology replaces colliers Comment mettre en place une veille d’e-réputation en utilisant des outils gratuits ? An introduction to the BUFVC guidelines on audiovisual citation Promoting awareness of information needs and realising gaps in knowledge examples from healthcare Photo | Foto : ©Université catholique de Louvain, Bibliothèque de Droit ISSN 0007-9804 Éditeur responsable | Verantwoordelijke uitgever : Guy Delsaut, Val des Seigneurs 142/50 Herendal, 1150 Bruxelles-Brussel Rédacteur en chef Hoofdredacteur Ont participé à ce numéro Guy Delsaut Werkten mee aan dit nummer Christopher Boon Mise en page Ron Davies Opmaak Sara Decoster Véronique Monnier Jacques Henrard Simone Jérôme Conception de la couverture Philippe Mottet Coverontwerp Gillian Poole Image Plus Arnaud Seeuws Claire Sinke Image de couverture Chantal Stanescu Afbeelding cover Marc Van den Bergh Bibliothèque de Droit Université catholique de Louvain, Dominique Vanpée Louvain-la-Neuve Natacha Wallez Impression Druk Ciaco Pour tout renseignement sur les Cahiers de la documentation ou pour soumettre un article : Voor alle inlichtingen over de Bladen voor documentatie of om een artikel voor te stellen: [email protected] Sommaire Inhoudstafel 67ème année - 2013 - n° 3 67ste jaargang - 2013 - nr 3 Éditorial - Woord vooraf 3 Guy Delsaut, traduit par/vertaald door Sara Decoster When did the Librarian become a librarian? 5 Bertil Jansson From coal mining to data mining 12 Libraries after technology replaces colliers Derek Law Comment mettre en place une veille d’e-réputation en utilisant les outils gratuits ? 18 Luc Hourlay, Patrice X.
    [Show full text]
  • Page 01 May 12.Indd
    MONDAY 12 MAY 2014 • [email protected] • www.thepeninsulaqatar.com • 4455 7741 Cannes to open inside with glitz, glamour CAMPUS • Tenth investiture and dash of ceremony at DMIS scandal • Mothers Day at SIS P | 4 P | 8-9 COMMUNITY • Spicy Pickle raises QR10,000 in support of Qatar Cancer Society P | 5 FOOD • The classroom bagel, a whole other story P | 7 HEALTH • US FDA approves ‘Star Wars’ robotic arm for amputees P | 11 DIABOLICA: TECHNOLOGY • Nintendo to sell emerging market console from as NEW WORLD CUP SOUND early as next year P | 12 Move over vuvuzela. A compact, Belgian-made trumpet dubbed the ‘diabolica’ is gearing up to replace the Learn Arabic • Learn commonly South African horn as the noisemaker of choice at the used Arabic words next World Cup games in Brazil. and their meanings P | 13 2 PLUS | MONDAY 12 MAY 2014 COVER STORY ove over vuvuzela. A com- pact, Belgian-made trum- pet dubbed the “diabolica” Mis gearing up to replace Belgian ‘diabolica’ the South African horn as the noise- maker of choice at the next World Cup games in Brazil. Its young designers said they are “overwhelmed by the flood of orders coming from all over the world”, and aims to be new predict that a million models will be sold by the time the month-long tour- nament starts on June 12. Unlike the long, plastic vuvuzela — whose love-it-or-hate-it drone went global at the last World Cup in South World Cup sound Africa in 2010 — the “diabolica” is eas- ier to carry, collapsing to 12cm (five inches), and easier on the ear, its crea- tors contend.
    [Show full text]