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Turkey Edition 4 Yapi Kredi.En Size For SMEs, in addition to SME special packages, firsts in Turkey. In addition it offers exclusive solutions in the manufacturing, to consultancy in portfolio retail and tourism sectors. It has a very wide range management, it advices in of products in the Agricultural Banking field for the art buying, real estate, tax, SMEs. On the other hand, the bank has specially inheritance and philanthropy designed banking baskets for doctors, lawyers fields. and public notaries. Whereas “My Project” offers Yapı Kredi’s Alternative SMEs free consulting on whether they are eligible Distribution Channels for state support for their ideas and projects, the adopted the principle of exclusive “trio”, “Metro” and “Bizim Profesyonel creating value for both the Kart” gives the SMEs the benefit of purchasing customers and the bank goods supplies with advantageous conditions. in order to differentiate Yapı Kredi’s Corporate and Commercial Banking customer experience division also serves the national and international and maximize customer large companies currently shaping the economy of satisfaction within the Turkey and the world. To that respect, Yapı Kredi framework of its “Dedication Turkish financial sector. It is Market generates versatile and project-based solutions to deliver” mentality. Online Turkey’s first private-capital Turkey’s banking sector performed well during for all banking needs of its customers with a channels are the primary national bank, founding its the global financial crisis of 2008 and 2009. This wide foreign correspondent network, diverse investment areas among first branch in Bahçekapı in was made possible by strengthening the sector’s product range and well-trained human resources. Yapı Kredi Alternative 1944 with capital of TL 1 structural weaknesses, revealed by the 2001 It contributes to its customers’ operational Distribution Channels, million and 14 employees. domestic crisis, including the introduction of new efficiencies by fulfilling all their needs from a single which all try to improve the The bank has always applied banking principles, a stronger capital structure and point. Yapı Kredi facilitates its customers’ business speed and quality of banking its “Dedication to deliver” increased liquidity. flows and plays an effective and successful role in transactions and offer user- mentality and continues this Today, the banking sector is built on a very solid many transactions including financing bridge and friendly services in each journey as a banking giant and base in an economy that continually strengthens, highway privatizations, infrastructure projects and step. Yapı Kredi has made leads the way in the financial as does the interest of foreign players in the energy developments. many investments in Mobile field with millions of private Turkish market. This interest indicates a possible Yapı Kredi offers several credit options to home Banking and continues its and corporate customers. increase in the already existing competition in the buyers. Its Thanks to My Family mortgage was the efforts of presenting the For the past 68 years, Yapı long term, in addition to being a clear indication of first such product in Turkey and gives everyone most advanced examples Kredi has been innovating trust into Turkey. over the age of 18 the chance to buy a home of electronic banking while and setting the standards in combining their own savings with the support continuing investments in its the sector, not just with its Achievements from their families. The most popular mortgage branches. banking activities but also Yapı Kredi has won hundreds of national and products is the Turn Key Mortgage, which even Rolled out in 2008, its corporate social responsibility international awards since its foundation. The provides loans for costs such as the credit opening Enabled Banking program activities and investments in bank has received tens of awards from important commission, insurance and expertise fees. The was initiated with online chat for the hearing www.yapikredi.com.tr arts and culture. institutions in 2010 and 2011, from World Finance Transfer Mortgage enables transfers of mortgages impaired, and continues to be developed today Since it was founded, Yapı to The Banker, Global Finance to the League of with another bank to Yapı Kredi with suitable with Smart Telephone Banking, engelsizbankacilik. Kredi has been the first THINGS YOU DIDN’T KNOW ABOUT American Communications Professionals (LACP) conditions. The Our Home Mortgage allows com.tr and 393 Enabled ATMs in 46 cities, all to bank to offer products and and Active Academy. In 2012, it was named one borrowers to make joint payments with friends, facilitate disabled customers’ access to the finance services that have made of the Top 10 Brands of Turkey by Brand Finance relatives or spouses. With the Home Changer sector. Moreover, Yapı Kredi made its iPhone Yapı Kredi important changes to the and Turkey’s Best Banking Group by World Mortgage, customers are no longer obliged to application fully compatible with Voice Over, › Yapı Kredi is Turkey’s first national private bank. sector such as a large network Finance. It has won many other awards, such as wait for the sale of their old home in order to allowing visually impaired users easier access to of neighborhood branches, › Yapı Kredi launched the first credit card in Europe’s Best Employer by the CFR Institute. Yapı collect the money required to buy the new one. the bank using voice commands. These efforts computerized banking, Turkey in 1988. Kredi won a total of 22 grand prizes from a variety The Sycamore Mortgage Package provides a 15% continue across its internet and mobile channels. online banking, phone banking, of institutions for disabled employment, Internet discount on the mortgage opening fee. Moreover, › Yapı Kredi’s Worldcard entered the market among many others. Ever since it was founded, the What has differentiated Yapı Kredi from the Banking and Mobile Banking applications, which Yapı Kredi’s highly trained Mortgage Experts in 1991 and since then has constantly products and services it launched made significant competition since day one has been its focus on Brand Values have all crowned its brand value. It was the first provide customers with consultancy services for This year, Brand Finance named Yapı Kredi one of renewed itself and shaped the sector. changes to the Turkish banking sector, as in first providing both financial as well as social services bank that a client expressed its appreciation via a their home purchases. the “Top 10 Turkish Brands”. The bank bases all term deposit accounts, individual banking systems, to the people. Its leading position in economic, Yapı Kredi offered the first installment credit newspaper advertisement. Yapı Kredi Private Banking leads the sector its stakeholder relations and business processes on › credit cards, Enabled Banking, consumer and car financial, technological, cultural and social card. by offering many other services, which are also the principles of freedom, fairness, respect, trust loans, the first use of computer in banking, on-line initiatives throughout its history comes from this History and openness. These principles are Yapı Yapı Kredi was the first Turkish bank to sign banking, tele-stock exchange application, POS and distinctiveness. › Yapı Kredi has broken new ground in many fields, Kredi’s core values and make the bank a trade agreement with East Germany. easy-to-use mobile banking applications, which all carving out an extremely important position in the one of the most valuable and prestigious have the Yapı Kredi signature underneath. Product Yapı Kredi was the first Turkish offshore brands in Turkey, when combined with › It was the first Turkish bank to sign Yapı Kredi provides its 6.5 million customers bank in the Middle East. its “Dedication to deliver” and customer- a trade agreement with East Germany, with retail, corporate and commercial banking priority approach. Yapı Kredi was the first Turkish bank to work with the People’s Republic of China, and private banking which includes credit cards, › As an innovator, Yapı Kredi has work with People’s Republic of China. establish the first offshore bank in the individual and SME financing through its segment- played a key role in Turkey’s economic Middle East and provide service in the based service model. Yapı Kredi has banks in three foreign countries: development, with 68 years of › Soviet Union. In addition to domestic subsidiaries in asset Russia (Moscow), Azerbaijan (Baku), and experience and knowledge, making it In line with its corporate goal of being management, financial leasing, factoring and stock Holland (Amsterdam). the sector benchmark. It is also the first socially responsable, Yapı Kredi was the brokerage complementing a typical banking national private bank of Turkey and the Yapı Kredi Bank Moscow was the first Turkish first Turkish bank to support children’s business model, Yapı Kredi also has foreign › bank that introduced credit cards to bank in Russia. theater in 1949. The bank added color subsidiaries in the Netherlands, Russia and Turkey for the first time. The bank aims to children’s lives with “Doğan Kardeş” Azerbaijan. Yapı Kredi was the first bank to use TV, radio, to be a beneficial organization for society › magazine. In 1950, it presented the first Yapı Kredi prioritizes customer satisfaction in cinema and theater commercials. through its corporate social responsibility children’s cinema and continued to support its business processes and operates accordingly. It initiatives and commercial activities. Yapı Kredi was the first bank to offer consumer Turkish dramatic arts by founding “Küçük has thus collected its basic banking products and › Yapı Kredi is owned with equal shares and automobile loans. Sahne”, Turkey’s first private theater. It services in special packages for individual and SME by Koç Holding, the largest commercial continues support for theater with the customers. These packages enable customers to Yapı Kredi funded the first full-color Turkish conglomerate in Turkey, and UniCredit, › Yapı Kredi Afife Theater Awards, now in satisfy their banking needs from a single point in an movie.
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