SAUDI Vision SAUDI Destination STA Partner Section 1 Section 2
2021 How to we translate our
- Why Saudi Where in Saudi
strategy into action?
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2 Population 32 M 12th Largest Country
in the World
2021
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3 4 hours 4-hour flight away from ~100 Mn outbound leisure travelers
Easy access to 3 6 hours continents within a 6-hour flight away few hours from ~560 Mn 1 outbound leisure travelers 2
3 7 hours 7-hour flight away from ~750 Mn
2021 outbound leisure
- travelers 17 17
- 6 international airports
FEB FEB across the country
4 Together we will continue building a better country fulfilling our dream of prosperity and unlocking the talent, potential, and dedication of our young men and women ~ HRH Mohammad Bin Salman
Vision A Vibrant A Thriving An Ambitious 2030 Society Economy Nation pillars
Tourism sector
contribution 2021
- Promote KSA as Contribute Strengthen Contribute Contribute 17 17
- a destination for ~15% to GDP local private ~2M jobs, to government sector, driving youth revenues (NOR)
FEB FEB 100M visits attract FDI employment
5 NEOM AIUIa
Amaala King Abdulaziz Center for world culture (Ithra)
Red sea Qiddiya
Al Hada and Al Shafa Diriyah Gate
AlSoudah 2021
- Salwan
17 17 - Farasan
FEB FEB Island
6 Name of project Number of keys1 Category (name and top site number) (2030) Estimated Capex2 (SAR)
NEOM (1-2) 35,000 82 B
Amaala (3-4) 2,525 50 B
Al Ula (5-6) 5,500 TBD
Red Sea (7-8) 7,900 TBD Giga Project Qiddiya (9) 1,400 82 B
Diriyah Gate (10) 1,300 Under Construction
Salwan (11) 11,8004 TBD
AlSoudah (12-13) 2,5004 TBD
Farasan Island (14) 2,750 5.6 B
Al Hada and Al Shafa (15) 200 3.4 B Non-Giga K.A. Cultural Centre (16) N.A Undisclosed 5
Project 2021
- Al Ras Al Abbyad (HP6-4) 5,100 TBD
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Spiq Okaz (HP6-5) >3,500 7 TBD FEB FEB 1. Forecasted number of keys by 2030 5. Estimated to be above SAR 2.5 B, as building costs alone are estimated to be above SAR 1.5B, and based on the 2. Communicated cumulated CAPEX until 2030 ( in billion SAR) estimated costs to develop the Louvre in Abu Dhabi. 3. Still being estimated, but initial phase 1 assets about SAR 5B 6. No top sites with the project, the number of the “High potential” site included 7 4. Perliminary numbers still under sonsideration 7. Based on the estimated BAU of the project Discover the Wonders of Arabia
Profound Journeys 2021
- in Arabia
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8 Leisure Business Events Umrah Plus
2021 (Bleisure) MICE
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9 Tabuk Al Jowf
Alula Hail
Medina Dammam
Jeddah Al Ahsa
Mecca Riyadh
Taif Aseer
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Al Bahah
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Heritagee sites
2021
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- Hegra (Mada‘in Saleh) Dir’iyah Jeddah Old Town Rock Art (Hail) FEB FEB
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Nature sites
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17 17 Ahsa Oasis Red Sea Coast Edge of the World Bajdah Desert
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What is STA
The Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations worldwide and developing the Kingdom’s offering through programs, packages and business support. Its mandate ranges from developing the country’s unique assets and destinations, through to hosting and participating in industry events, and promoting Saudi Arabia’s tourism brand locally and overseas.
3 STA STRATEGIC PILLARS
We Engage We Inspire We Convert 2021
- Thought of a network of local Supported by Consumer Products & Incentives
17 offices, we identify and engage Marketing, we leverage our will drive conversion & - with a relevant trade clients. Trade partner reach to develop visitation to Saudi.
FEB FEB awareness and interest.
15 DACH, UK & Eastern Nordics, IRELAND Europe ` Benelux
Russia 7 Regions managed by STA & CIS Directors
China 1. Far East & Australia 2. India and Subcontinent 3. Russia and CIS 4. UK & Ireland Japan 5. Europe NORTH AMERICA 6. Americas Malaysia, 7. Middle East Sth
Korea
2021
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FR & Italie GCC India FEB FEB
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more…
2021
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- FEB FEB Luxury 5 Stars 4 Stars 3 Stars 18 Investor’s Journey
The Ministry of Tourism is keen on facilitating its services and providing investors with immediate online licenses for low- risk businesses in just few steps.
Agree to the Obtain Applying for Submit terms & Pay fees License within Inspection License Documents
conditions a minute 2021
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