Urban Flair, Rural Flavour Urban Flair, Rural Flavour Your Guide to Strathcona County, Alberta, Canada
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Urban Flair, Rural Flavour Urban Flair, Rural Flavour Your guide to Strathcona County, Alberta, Canada Tourism About Strathcona County 2 Getting Here 3 Sector Overview 4 Tourism in Alberta 5 Attractions 6 Eco Tourism 9 Events 10 1 | Guide to Strathcona County > Tourism www.strathcona.ca/edt THE WEST REFINED. Strathcona County is a thriving community – for business, for life. facebook.com/ strathcona.edt As a specialized municipality, the County includes the urban centre of Sherwood Park, eight smaller hamlets, @StrathcoCounty and numerous rural communities. strathcona.ca/enews With 88,000 residents, the County is the second- largest municipality in Alberta’s Capital Region, situated youtube.com/ strathconacounty immediately to the east of Edmonton. We take pride in our way of life – offering a balanced lifestyle for residents and an entrepreneurial environment for business. Discover all that we have to offer. A vibrant community, a strong economy, Visit us online: Strathcona County offers you the best of both. www.strathcona.ca/edt 2 | Guide to Strathcona County > Tourism www.strathcona.ca/edt Redwater, Cold Lake, 38 Fort McMurray Getting Here 830 STURGEON 221 Road Range LAMONT COUNTY COUNTY CITY OF FORT 830 SASKATCHEWAN ? JOSEPHBURG Warren Township Road 550 Joseph Aerodrome (Josehburg Airport) Manning Drive 21 CITY OF Township Road 540 830 Highway 212 Road Range EDMONTON Elk Island Groat Road National Park 216 16 Trans-Canada (Yellowhead) Highway 16 SHERWOOD ARDROSSAN PARK 101 Ave Baseline Road Township Road 530 Strathcona Wilderness Cooking Lake - Blackfoot Wye Road Wye Road (Highway 630) Centre Grazing, Wildlife, and 82 (Whyte) Avenue 630 Provincial Recreation Area ANTLER LAKE Whitemud Drive 630 HALF Highway 21 Highway MOON NORTH COOKING Anthony Henday Drive Henday Anthony LAKE 75 Street 75 23 Ave Township Road 520 LAKE 629 Highway 629 14 Anthony Henday Drive COLLINGWOOD 630 216 COVE City of Edmonton SOUTH COOKING University of Alberta Township Road 514 LAKE Edmonton International Airport HASTINGS LAKE Highway 14 14 Range Road 221 Road Range Township Road 510 204 Road Range Ministik Lake BEAVER LEDUC COUNTY Game Bird Sanctuary COUNTY Strathcona County is located minutes away from Edmonton. Airport: Rail: The urban area of Sherwood Park is less than 30 minutes from • Edmonton International • Canadian National (CN) Airport (YEG) the Edmonton International Airport (YEG). • Canadian Pacific (CP) Charter flights and private Highways: We are accessible via the Trans-Canada Highway (Highway aircrafts:· • Trans-Canada Highway 16 – Yellowhead) and Anthony Henday Drive (Highway 216). • Cooking Lake Airport (Highway 16 – Yellowhead) • Other major arteries include the recently-expanded Wye Road Warren Thomas Aerodrome • Anthony Henday Drive (Highway 630), Baseline Road, and Highways 21 and 14. (Josephburg) (Highway 216) • Wye Road (Highway 630) Strathcona County provides extensive public transit system for • Baseline Road both local and commuter trips to Edmonton. • Highway 21 • Highway 14 3 | Guide to Strathcona County > Tourism www.strathcona.ca/edt Sector Overview Families celebrate Canada Day at Broadmoor Park, Sherwood Park From shopping and dining to arts and We have classified businesses that can benefit from activity entertainment, Strathcona County is in the tourism industry; these businesses range and a spectrum that mainly include front line businesses and home to a tourism industry that has tourism related sectors – allowing for a more inclusive view an urban flair and rural flavour. of potential tourism impacts. Tourism related sectors in Strathcona County (as it relates to the North American Industry Classifications Standards (NAICS)) are broadly: • Accomodation • Car and Vehicle Rental • Food and Beverage Services • Recreation and Entertainment • Retail • Transportation • Travel Services Benefactors of Administrative Support, Transportation and Warehousing Waste and Remediation (24%) Community Visitors Services 2009 (25%) 25% 24% Accommodation % and Food Services 11 (11%) Retail Trade (28%) 28% 6% Arts, Entertainment % 5 and Recreation (6%) 1% Real Estate, Rental and Leasing (5%) Information (1%) 4 | Guide to Strathcona County > Tourism www.strathcona.ca/edt Tourism in Alberta Elk Island National Park, just minutes east of Strathcona County Alberta’s 2011 Tourism numbers have shown slight Many of Alberta’s tourists are those already living in improvement over 2010. For example, the first five months Alberta; however there are a significant amount of of 2011 had occupancy rates in Alberta (excluding resorts) international visitors to Alberta (representing 24 % of at 59.0%, up +4.2 points compared to the first five months visitors to Alberta in 2009).2 It is the hope of many in of 2010 (54.7%).1 This is a moderate increase over the the Province that Alberta tourism operators can continue previous year, however showing a positive trending for the to showcase exceptional hospitality and high quality Province’s tourism numbers. experiences to ensure visitors are given a taste of what Alberta can offer. Continuing with the positive trends in Alberta Tourism, air passenger traffic continues to edge up over 2010 numbers in Edmonton. Edmonton International Airport reported that in May 2011 519,125 passengers either boarded or deplaned at the airport, a +2.5% increase compared to May 2010.3 While some of the traffic can be attributed to business, tourism can also be credited for the increase. According to results from Statistics Canada’s Food Services and Drinking Places survey, Alberta’s total receipts for April 2011 were up +7.5% to $585.7 million, compared to April 2010.4 Another great City of Edmonton (provincial capital), west of Strathcona County indicator Alberta’s tourism economy is experiencing increases once again. Alberta’s tourism industry is robust and of high quality, it is recovering from the impacts of the recession and will undoubtedly continue to improve over the course of this and future years. 1Government of Alberta (Tourism Business Development – Research and Investment Branch). Alberta Tourism Market Monitor (July 2011), http://tpr.alberta.ca/tourism/statistics/docs/ MarketMonitorJuly2011.pdf 2Government of Alberta (Alberta Finance and Enterprise – Enterprise Division). Highlights of the Alberta Economy 2011, http://albertacanada.com/documents/SP-EH_ highlightsABEconomyPresentation.pdf 3Alberta Tourism Market Monitor (July 2011), http://tpr.alberta.ca/ tourism/statistics/docs/MarketMonitorJuly2011.pdf s4Government of Alberta. Alberta Tourism Market Monitor (July 2011), Ukrainian Cultural Heritage Centre, southeast of Strathcona County http://tpr.alberta.ca/tourism/statistics/docs/MarketMonitorJuly2011.pdf 5 | Guide to Strathcona County > Tourism www.strathcona.ca/edt Attractions in Strathcona County Historical murals are are seen throughout the Country. Sherwood Park Festival Place and Shopping and Dining Broadmoor Lake Sherwood Park has a wide The bustling centre of selection of retail venues and Sherwood Park is home to restaurants. Shop local and arts, culture, shopping and visit our independent, locally- entertainment. owned businesses. Enjoy unique experiences such as Festival Place, located along the beautiful shores of fine dining and specialty products. Broadmoor Lake, is a 500-seat Elizabethan-style theatre. Over 100 world-class performances are held each year, For larger retail outlets, Sherwood Park is your one-stop ranging from concerts, musical performances, comedy location. For example, the Sherwood Park Mall has over festivals and children’s programs. Festival Place is also an 90 stores, including a multiplex movie theatre and grocery excellent facility to hold luncheons and meetings. store. Commercial areas are also located along Wye Road, Baseline Road and Lakeland Drive. Find familiar, brand- Festival Place 100 Festival Way name outlets such as Save-on-Foods, Home Hardware, Home Sense / Winners, and many others. Box Office: (780) 449-3378 / General Inquiries: (780) 464-2852 http://www.festivalplace.ab.ca/festivalplace Heritage Mile Strathcona County Museum and Archives To experience the region’s rich heritage, take a stroll To experience the region’s along the Heritage Mile, a unique history, be sure to scenic route stretching more visit the Strathcona County than 110 km. Walk, jog Museum and Archives. or cycle down “the Mile” The museum features for an early 20th-Century interactive, hands-on impression of Strathcona exhibits for visitors of all County. ages. Let professional interpreters and knowledgeable staff bring your experience Visit historical and cultural attractions along your way. to life. Tour groups and school trips are welcome. Smeltzer House Centre for Visual Arts, the AJ Ottewell Strathcona County Museum and Archives Community Centre, Salisbury United Church and the 913 Ash Street Lendrum Sisters Statue are all within walking distance. Telephone: (780) 467-8189 http://www.strathconacountymuseum.ca/ 6 | Guide to Strathcona County > Tourism www.strathcona.ca/edt Rural Attractions Strathcona Wilderness Centre Cooking Lake - Blackfoot Provincial Recreation Wildlife and Grazing Area Experience the outdoors at the Strathcona Wilderness The Cooking Lake - Blackfoot Provincial Recreation, Wildlife Centre! This popular hiking and Grazing Area is a 97-square kilometre (37-square mile) and cross-country skiing multi-use site. spot features 12 kilometres of trails that wind their way It is located 23 kilometres (14 miles) east of Sherwood Park, through the aspen parkland