WATCH DENIM S/S 2021 DENIM S/S TREND

UNITED BY INDIGO

What does Spring/Summer 2021 look like for denim? Meher Castelino turns to the Arvind Denim Lab for answers.

enim is moving into new MOOD BOARDS versions for Spring/Summer The 3 Mood Boards – Sensation, D2021, which will make this Reflection and #LIT reveal the 3 fabric once again one of the most sought versions of denim. after during the coming season. The three y Sensation is all about hand feel, mood boards showcasing new trends will shaping, refined looks, multiple create a great addition in the wardrobes blends and premium stretches. of the fashion forward connoisseurs. y Reflection is the modern

FIBRE2FASHION Design, Innovation andSustainability– 2021 collectionrevolvearound — The highpointsoftheSpring/Summer PICK OFTHESEASON y

and croppedanklestyles. splatter, mixandmatch,blocking that hasyouthfulexpression, #LIT isallaboutplayfulaccents, well asunderlyingsustainability. stretches, voluminouseffectsas vintage lookthatofferscomfort, this grouptostartwith: the lasttwomuchinfocustoday. y y Design –Threefashionofferingsin

versatile profile. luxurious, lightweightandhas a wear, thatisadeepdyed, denim, idealforshirtsorfashion Blue Natives:agreatclassic multiple homewashes. great hand-feelandidealfor stage; blackinvaryingtoneswith Stay Black:bringsblacktocentre technology. Quantum, apath-breakingdyeing y y y Innovation –Thisisallabout

Infiknity iswhenjeanswear for performanceandcomfort. premium stretchdenimcreated Boomerang ZeroGrowth:offers and atwilldesign. handwoven feelwithsoftdrape a handspun,dyedand of handmadekhadithatprovides Indiejean: istheinterpretation FIBRE

2 ARVIND DENIM LAB FASHION WATCH DENIM S/S 2021 DENIM S/S TREND ARVIND LAB DENIM ARVIND LAB DENIM

meets knitwear technology with a TheBoomerang 360 has high futuristic look. dimensional stability with all four- Sustainability – Here it is the direction stretch for great comfort and favourite linen denim for summer, performance. which is also sustainable with blends for Boomerang Bounce is classic, flex comfort. denim with vertical stretch comfort and y Hemp Exotica is the Gen Next flexing that does not gape at the waist. natural fibre for high fashion In addition, the Blue Spectrum range denim. This fibre is durable, offers a colour story for customised fast anti microbial, UV and abrasion fashion with an array of casts on denim. resistant, has natural insulation Stay is the denim that has an and colour retention. It is also embedded feature of slow wash down available in kapok, wool, linen, making it stay longer. EcoVero and Tencel. y TheRenaissance offering is DENIM TRENDS a great post-consumer waste ZERO WATER FINISH product. When it comes to indigo, water is an integral part of the process. But

ARVIND LAB DENIM FABRIC TRENDS the Zero Water Finish is the latest Each season offers new looks for the innovation that is environmentally ever-popular denim. Still high on the conscious and removes the use of water fashion charts is ‘Azurite’, which is in the fabric processing and finishing, saturated indigo, a patented technology which in tern leads up to 5 litres in India with indigo-dyed weft and warp of water saving per metre of fabric yarns that create saturated blue fabrics. production. So it is a waterless finish, Also, still very popular is the Boomerang which has a bright blue base with no trio – ‘Boomerang’, ‘Boomerang 360’ back staining. and ‘Boomerang Bounce’. Boomerang is the company’s QUANTUM INDIGO flagship line of premium denims with This is another water saving process shape retention, elasticity, body shaping wherein approximately 95 per cent blue and amazing hand-feel. water is saved and reduces approximately

FIBRE2FASHION ARVIND DENIM LAB environmental savinginproductionof coarse countsandalsoensureshuge can createalltypesofdenimsin jeans aretrulysustainable.Thisprocess (GRS) certificatetoensurethatthe fabric hasaGlobalRecycleStandard but sustainablefabric.TheRenaissance yarn thatiswovenintofashionable with additionalfibresandcreatedinto opened backintofibres,thenspun wastes. Thismeansusedgarmentsare through theuseofpostconsumer by reducingtheenvironmentalimpact, concept ofsustainabledenimisfollowed go togetheritisimperativethatthe environment. Sincefashionandnature Here itis‘fashioningarevival’ofthe RENAISSANCE a significantreductioninchemicals. per centdecreaseinglobalwarmingand discharge. Thereisalsoapproximately30 In thisprocessthereisnowastewater 26 percentmarineaquaticecotoxity. ecotoxity, whichcutsapproximately 34 percentlessfreshwateraquatic consumed andthereisapproximately addition, 33percentlessenergyis 77 percentsteamconsumption.In three segmentsare: well asend-to-endsustainability.The have stability,proprietarywashes,as different knittingtechniques,which differentiated productsthrough three differentoptions.Theseare in indigoapparel,whichoffers This isconsideredamajorinnovation EQUILIBRIUM INFIKNITY A2.0–THEBLUE in resourceconsumption. virgin cotton,sincecottonisveryhigh y y y

and durability. hybrid solutionsforperformance workout. Itoffersfunctional of stretch,bend,washwearand shapes fitlikeaglove,withlots this segmentofInfiknitythe Sports andPerformance–In stretch withnewluxuryindigo. silk thathasgreatdimensional Formal Fluidity–Hereitisfluid work wearlook. that iscombinedwithrugged mobility aswellperformance integration ofanewlevel where thereisafashionable Utility Call–Thismeanscomfort sports activities. sporty topsareidealforhigh-energy performance group,whereleggingsand Infiknity segmentforthesportsand performance thrustwithknitsinthe offerings. Thereisasportyhigh stories tomoreexcitingathleisure popular denimjeans,jacketsandshirts women’s wearwhichmovesfromthe create agrandcollectionofmen’sand for stylishfashionoptionsthat Denim andindigoarealwayscombined Spring/Summer 2021 For Options DenimThe Styish super comfortandanevolvedfibre. a featherhandfeel,superiorshades, fibres withadvancestructuresthathave which isaknit-likedenim.Ithassuperior Mutants 2.0,itisthenew365, After theverysuccessfulMutantsand MUTANTS 365 with awiderangeofwashdowns. of versatiledenimforallagegroups out ofstock,isahandpickedcollection This seasonlessfashionthatisnever DENIM EXPRESS FIBRE

2 ARVIND DENIM LAB FASHION