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SARANSH V-2, N2 For ISSN 0975 - 4601 LISTED IN CABELL’S DIRECTORY, USA SAARANSHSAARANSH R K G J O U R N A L O F M A N A G E M E N T Vol. 2 No. 2 JANUARY 2011 MODELS AND RELEVANCE OF TRAINING NEEDS ANALYSIS FOR EFFECTIVE DESIGN, DELIVERY AND EVALUATION OF TRAINING ACTIVITIES AND IMPROVEMENT OF ORGANIZATIONAL PERFORMANCE Prafulla Chandra Mishra BALANCED SCORECARD IN HUMAN RESOURCES CONTEXT Felipa Lopes dos Reis, Ana Filipa Ferrão AN ANALYSIS OF DISINVESTMENT IN TELECOMMUNICATION SECTOR IN INDIA S.S. Narta, Gagan Singh LINEAR PROGRAMMING APPROACH : KEY FOR PROFIT PLANNING OF AN NGO ENTERPRISE Sunil Kumar, S.K Sharma, Suchi Aggarwal RURAL PARADIGM SHIFT - EXPLORING BRANDING STRATEGIES FOR RURAL INSURANCE INDUSTRY Sangeetha Natarajan, S. Porkodi, Ansarul Haque LOCAL BRAND Vs GLOBAL BRAND SYNDROME – A STUDY WITH REFERENCE TO INDIAN CAR INDUSTRY U. Thiripurasundari, P. Natarajan PERSONALITY AND PURCHASE INFLUENCE OF WOMEN Pinni Vasantha Lakshmi BRAND POSITIONING OF MOBILE SERVICE PROVIDERS - A CASE STUDY OF DELHI AND NCR REGION Manish Agarwal CAPITAL STRUCTURE ANALYSIS OF POWER INDUSTRY WITH SPECIAL REFERENCE TO POWER GRID CORPORATION OF INDIA LTD Hashima Kakkar JOB-SATISFACTION, SOCIAL SUPPORT, GENERAL TRAINING AND OTHER FACTORS MOTIVATING EMPLOYEES IN PRIVATE HOSPITALS : A PRIMARY STUDY OF NCR REGION Soumyadeep Sinharay FEASIBILITY OF ACCOUNTING STANDARDS CONVERGENCE TO IFRS Pooja, Ritu Gupta, Neelima CORPORATE GOVERNANCE IN PUBLIC SECTOR BANKS R.L. Tamboli, Pinky Khatri TOTAL QUALITY MANAGEMENT IN LIBRARY OPERATION Naved Ahmad, Md. Sohail IMPACT AND SCOPE OF E-LEARNING IN EDUCATIONAL SECTOR Tusshar Mahajan, Sonia Gupta FAKE CURRENCY IN DEVELOPING INDIAN ECONOMY – AN ASSESSMENT Shweta Arora, Priya Rathi, Vaishali Malhotra An International Bi-annual Refereed Research Journal Commandment from the Founder We are building our institute as an vKkusuko`ra KkuaA ideal family , the RKGIT PARIWAR 5 15 where members strive for the development, Jhen Hkxor xhrk v/;k; ] 'yksd- Founder well being and promotion of each other. (Late) Sri Raj Kumar Goel CHIEF PATRON Shri Dinesh Kumar Goel Chairman, RKG Group of Institutions PATRONS Dr. B. K. Gupta Dr. Laxman Prasad Advisor, RKG Group of Institutions Director, RKGIT, Ghaziabad CHIEF EDITOR EDITOR Dr. Arvind Singh Dr. Vinay K Srivastava Principal, RKGIT (MBA) Associate Professor, RKGIT (MBA), GZB Ghaziabad Secretary ISMDR, Allahabad EDITORIAL BOARD Dr. Neeta Awasthy Dr. S.C. Gupta Dr. Vibhuti Ms. Puja Garg Director-RKGITW Director-RKGEC Dean, RKGIT (MBA) Asst. Professor, RKGIT (MBA) Ghaziabad Pilakhuwa Ghaziabad Ghaziabad ADVISORY BOARD Prof. B. N. Asthana Prof. Jagdish Prakash Prof. Nageshwar Rao Ex Vice Chancellor Ex Vice Chancellor Vice Chancellor Kanpur University, University of Allahabad, UPRT Open University, Kanpur Allahabad Allahabad Prof. Bhagwati Prasad Prof. K. M. Upadhyay Prof. S. P. Srivastava Ex Director, KIMS, Ex Head, Commerce & Management Professor, Ex. Head & Dean Karnataka University, Jamia Milia Islamia University, Faculty of Commerce, Karnataka New Delhi BHU, Varanasi Prof. T.P.N. Srivastava Prof. M. B. Shukla Prof. A. K. Sarkar Head & Dean, Director & Dean Head & Dean, Department of Commerce, Institute of Management Studies Department of Business Admin., DDU Gorakhpur University M. G. Kashi Vidyapeeth, Varanasi MJPR University, Bareilly Prof. B.L. Mathur Prof. Jawahar Lal Prof. Ashok Kumar Professor in EAFM Dept. of Commerce Professor of OB & HRM University of Rajasthan, Delhi School of Economics Indian Institute of Management Jaipur Delhi University, Delhi Indore Prof. Raj Kumar Prof. S. K. Srivastava Prof. R. L. Tamboli Professor of Management Professor Dept. of Commerce Professor of Accountancy & Statistics FMS, BHU, Varanasi HNB Garhwal University, Srinagar M. L. Sukhadia University, Udaipur Prof. D.N. Kakkar Prof. N. Panchanatham Prof. S. P. Singh Head, Professor and Head Head & Dean, FMS Dept. of Management Department of Business Administration Gurukul Kangri Vishwavidyalaya IET Campus, Lucknow Annamalai University,Tamil Nadu Haridwar Aims and Scope Saaransh is an international bi-annual refereed research journal published by RKGIT (MBA), Ghaziabad. The objective of the Journal is to provide a forum for discussion of advancement in the area of management. The Journal publishes research papers, articles, book reviews and case studies. The Journal invites manuscripts on all aspects of management and business environment. The information, contents, opinion and data appearing in the articles and advertisement in the Journal are the sole responsibility of the concerned author(s) or the advertisers. The Editor, Editorial Board and publisher disclaim responsibility and liability for any statement or opinion made by the contributors. All disputes will be subject of the jurisdiction of Ghaziabad only. C o n t e n t s Pages MODELS AND RELEVANCE OF TRAINING NEEDS ANALYSIS FOR EFFECTIVE DESIGN, DELIVERY AND EVALUATION OF TRAINING ACTIVITIES AND IMPROVEMENT OF ORGANIZATIONAL PERFORMANCE. 01 Prafulla Chandra Mishra BALANCED SCORECARD IN HUMAN RESOURCES CONTEXT . 9 Felipa Lopes dos Reis, Ana Filipa Ferrão AN ANALYSIS OF DISINVESTMENT IN TELECOMMUNICATION SECTOR IN INDIA . 15 S.S. Narta, Gagan Singh LINEAR PROGRAMMING APPROACH : KEY FOR PROFIT PLANNING OF AN NGO ENTERPRISE . 22 Sunil Kumar, S.K Sharma, Suchi Aggarwal RURAL PARADIGM SHIFT - EXPLORING BRANDING STRATEGIES FOR RURAL INSURANCE INDUSTRY. 28 Sangeetha Natarajan, S. Porkodi, Ansarul Haque LOCAL BRAND Vs GLOBAL BRAND SYNDROME – A STUDY WITH REFERENCE TO INDIAN CAR INDUSTRY . 42 U. Thiripurasundari, P. Natarajan PERSONALITY AND PURCHASE INFLUENCE OF WOMEN. 48 Pinni Vasantha Lakshmi BRAND POSITIONING OF MOBILE SERVICE PROVIDERS - A CASE STUDY OF DELHI AND NCR REGION . 58 Manish Agarwal CAPITAL STRUCTURE ANALYSIS OF POWER INDUSTRY WITH SPECIAL REFERENCE TO POWER GRID CORPORATION OF INDIA LTD. 63 Hashima Kakkar JOB SATISFACTION, SOCIAL SUPPORT, GENERAL TRAINING AND OTHER FACTORS MOTIVATING EMPLOYEES IN PRIVATE HOSPITALS : A PRIMARY STUDY OF NCR REGION. 68 Soumyadeep Sinharay SAARANSH RKG JOURNAL OF MANAGEMENT Vol. 2 • No. 2 • JANUARY 2011 FEASIBILITY OF ACCOUNTING STANDARDS CONVERGENCE TO IFRS . 74 Pooja, Ritu Gupta, Neelima CORPORATE GOVERNANCE IN PUBLIC SECTOR BANKS . 81 R.L. Tamboli, Pinky Khatri TOTAL QUALITY MANAGEMENT IN LIBRARY OPERATION . 87 Naved Ahmad, Md. Sohail IMPACT AND SCOPE OF E-LEARNING IN EDUCATIONAL - SECTOR. 92 Tusshar Mahajan, Sonia Gupta FAKE CURRENCY IN DEVELOPING INDIAN ECONOMY – AN ASSESSMENT . 96 Shweta Arora, Priya Rathi, Vaishali Malhotra From the Desk of the Chief Editor.... India is considered the world’s largest democracy. We are such a big democracy that the prices of a single vegetable can result into sleepless nights for the government in power. What can be the probable reason? Is there a fault with our economic system? Our economic system, not so long ago was lauded for its inherent strength. When the whole world was bearing the brunt of recession, we smooth sailed through it. The problem is that, there is a huge gap between those affected and people who can make a difference i.e. the general masses and the government. There is a need for the government to work at the grass roots level and try to understand the problems of the common man. The common man on his side should also understand that the agricultural output in India fluctuates due to too much dependence on rain and natural methods of farming. Hence he should exercise restraint and should not panic so easily. The present issue of SAARANSH emphasizes the humane side of management. It includes an article on the importance and effectiveness of training in improving the organizational performance. From the view point of marketers, it is important not only to understand the psyche of the decision maker but also to understand the psyche of the decision influencer. In a household, the woman plays the pivotal role in influencing the buying decision. Hence understanding her personality is crucial for the success of any organization. The present issue includes an article titled “Personality and purchase influence of women”. Management science has given us such effective scientific tools that planning and execution has become very easy. Operation research and specifically Linear Programming go a long way in helping organizations plan their profits. It aids in finding out whether the resources available are being optimally used or not and thereby helping in profit maximization. The journal includes an article on use of Linear Programming for profit planning and maximization. I would also take the opportunity to wish our esteemed readers a very happy and prosperous 2011. May the New Year bring lots of success and happiness to you and your family. Dr. Arvind Singh SAARANSH RKG JOURNAL OF MANAGEMENT Vol. 2 • No. 2 • JANUARY 2011 A warm welcome to our Vice Chancellor Prof S. K. Kak ….. Prof. S. K. Kak has been appointed as founder Vice Chancellor of Mahamaya Technical University, Noida. He was born on April 18, 1947 at Srinagar, Kashmir, J&K State. He holds a B.Sc in Electrical Engineering and has done his M. Tech in Microwave Engineering from ITBHU, Varanasi. He did his Ph. D. in Digital Communication from BHU, Varanasi in 1985. Prior to his current appointment as the VC, Mahamaya Technical University, Noida in 2010, he was Professor, Electronics, Institute of Technology, Banaras Hindu University since 1985 and Vice Chancellor of Chaudhary Charan Singh University, Meerut, UP since 2008. He has over 40 years of experience in research (Communication Engineering, Communication
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