Special Poll Issue!

Vol. 24, No. 5 “Where Healthcare Marketers Connect” www.HMExchange.com

2015

Samantha Bogus Andrea L. Gaymon, M.Ed. Gail Kaye Corrie Bridgeman Communications Media, Inc. (CMI) SLACK UBM Medica NEJM Group Center City Fabulous Homestyle Italian Summertime and the A Little Spice and Page 6 Big Plates Page 6 Eating Is Casual Page 6 a Little Nice Page 8 JUNE

Sharon Ames Steven King Brian C. Cunningham Monique Michowski Hoolux Medical Network Bromfed DM CMI (Communications Media, Inc.) UBM Medica HME Imaginative and Two Unique Wines Brian’s Secret Recipe The Secret to Becoming Page 12 Page 12 Delish Dining! Page 10 a Wine Expert Page 14

Visit Our Website For: • Job Opportunities • Vacation Rentals • Contests and Polls • Article Archive hmexchange.com Judy Picciano Gabriella Stano Kelly Morrison Alfie Perez Retired SSCG Media Group Ogilvy CommonHealth PeerDirect The Best Pizza Wine and Cheese Medical Media Family-Friendly Sushi Page 14 Page 14 Fresh Seafood on the Page 15 Outer Banks Page 15

Also Inside... 4 Announcements 16 Fun Things To Do Online at hmexchange.com Mailbags Contests

Kim DiGerardo

Senatobia, MS Senatobia, SSCG Media Group

Verona, New Jersey 07044 Jersey New Verona,

Permit #402 Permit Personal Exchange Paid

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PRSR STD PRSR EXCHANGE THE Bleed: 8.25” Trim: 8” Live: 7”

www.hmexchange.com Dear Healthcare Marketer, No matter how they read it, PUBLISHER I love this, our Wining and Dining issue! It’s always fun to learn about Nancy A. Leonard your favorite restaurants, try your best recipes…and I love discovering a nice P.O. Box 64 new glass of wine. they just can’t put it down Verona, NJ 07044 I have a couple of new favorite restaurant gems to share with you too. One is Scala del Nonna, located on 32 Church Street, Montclair, NJ. They 973-744-9505 have outside seating, which this time of year is definitely an added bonus. [email protected] I can just eat their appetizer specials for dinner – I love their rock shrimp, grilled diver sea scallops, and my favorite pasta is Ricotta Gnocchi con Salsic- cia e Porcini, made with sausage and porcini mushrooms in a light tomato ASSISTANT TO THE PUBLISHER basil sauce with toasted fennel seed. It melts in your mouth! The perfect CIRCULATION MANAGER touch to end the meal is Sally the Pastry Chef’s Walnut Tart. It is to die for… Celebrating Dad’s 88th birthday at Denise Pecora even if you don’t like walnuts, you have to try this treat. The staff is wonder- NJPAC with Audra McDonald. 973-744-9505 ful and so friendly too. Another one of my new favorites is De Novo located at 275 Bellevue Avenue at the Upper Montclair, [email protected] NJ Train Station. This is one of Andrew McGuire’s favorites too, so you know it’s good (in fact, look for Andrew’s Dining Out Review of De Novo, in an upcoming issue…) To whet your appetite in the mean- ART DIRECTOR (Ad Submissions) time, for starters, De Novo has an amazing flatbread with prosciutto di parma, fig marmalade, and goat James J. Ticchio cheese. Out of this world! And while you can count on so many of today’s top restaurants offering locally sourced foods, it’s Direct Media Advertising great to see even fast-food restaurants jumping on this bandwagon. It’s not necessarily up there with my 73 Glenmere Terrace very favorite restaurants, but Chipotle offers tasty food, so I frequent it a lot with the kids. I’m happy to see that they too are improving their offerings by getting rid of a lot of additives and fillers, making their Mahwah, NJ 07430 choices more healthy and fresh. Hillary Clinton, President Obama, Taylor Swift, and many more choose 201-327-6985 Chipotle too. [email protected] Speaking of healthy and delicious, in this issue, Sharon Ames shares her best-loved restaurant that offers a wide array of vegan and gluten-free selections, as well as more traditional fare. Gail Kaye dishes on her first choice for a seasonal spot, where picnic tables abound and utensils are optional.Andrea L. EDITOR (Editorial Submissions) Gaymon, M.Ed., highlights her choice for family-style Italian, plus top pick wines to pair with the meal. Elise Daly Parker Tapas in a wine bar? Samantha Bogus has us covered with her pick of the perfect place for small plates. 973-919-1067 Kelly Morrison shares her tried-and-true favorite restaurant that has delighted generations of her fam-

Trim: 10.75” ily. Judy Picciano points us in the direction of Fort Myers, Florida, for some of the best brick-oven pizza Bleed: 11” Live: 10” [email protected] and more. And if you’re in the mood for sushi, Alfie Perez tells about Nagoya, where there’s a Malaysian influence on Japanese selections and always something for everyone. Join us on Looking to try a few new wines? Why not start out with Vivino? Thanks to Monique Michowski for sharing this little app that makes discovering and pairing wines fun…and just a click away. Plus you’ll Facebook.com/HMExchange find a host of recommendations from Gabriella Stano and Steven King. Just in case you’re looking for a reason to stay home, try Corrie Bridgeman’s Turkey Meatball Sandwiches with a twist…and wind up that Twitter.com/HMExchange meal with her recipe for the Best Carrot Cake ever. You could also try Brian C. Cunningham’s can’t-miss LinkedIn.com/in/HMExchange Chicken Chili or Sharon Ames flavorful Chicken Marbella.Kimberly DiGerardo is this month’s Personal

THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE Exchange participant. She too shares her Upstate New York dining choice, along with lots of other tidbits. Copyright ©2015 HEALTHCARE MARKETER’S Summer is a great time for adventure and exploration…maybe you’ll choose one of the restaurants, EX­CHANGE. All rights reserved. Address all cor- wines, or recipes in this issue to add a little new to your life this season. Look for more Wining and Din- respondence to HEALTHCARE MARKETER’S ing next month too... EXCHANGE,­ LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors Enjoy…And Happy Father’s Day to all the and do not necessarily reflect the views or opinions My father gave me the greatest gift anyone could dads out there, of the publisher, HEALTHCARE MARKETER’S EX­CHANGE. Available by subscription: $36 for 12 give another person, he believed in me. issues. Individual copies available at $4 each. Phone: ~ Jim Valvano ~ 973-744-9505. Email: [email protected].

Join Our Upcoming Issues… KIDS FAMILY Announcing the Brand-New And now with so many ways to access the journal, they don’t have to. With the most average issue readers, average page + Healthcare Marketer’s Exchange exposures, high readers, and ad page exposures,1 American Family Physician is still the best-read journal in primary care— We’d love to know your… no matter how it’s served. Along with print, and a large, rapidly growing population of tablet and smartphone edition • Parenting tips and lessons learned users, 86,266 US Family Physicians (75% of the total) are registered for Web site access because they are AAFP members.2 • Celebrations – graduations, religious Humanitarian milestones, weddings To learn about promotional opportunities, contact the AFP/FPM Advertising Sales Team at (201) 288-4440 or • Vacations and reunions Awards [email protected], or visit www.aafp.org/journals/adinfo. • Kids Kontributions – Showcase your budding artist or writer’s latest work To nominate, go to the Nomination Form References: 1. Primary Care. Medical/Surgical Study. Kantar Media; June 2014. 2. Membership data on le; American Academy of Family Physicians. • Family favorite recipes and photos on our website, www.hmexchange.com. • Rules of the house Submission deadline is September 15, 2015. Contact our Editor Elise for more information or send her your copy and pix at [email protected].

Poll Winner: Congratulations to Gabriella Stano from SSCG. She wins $25!

JUNE 2015 www.HMExchange.com THE EXCHANGE 3 www.hmexchange.com Announcements Send press releases to: [email protected]

Onward & Upward Promotions • Additions development and help improve outcomes across its main therapeutic areas, with an initial focus on respiratory disease, lupus, diabetes, and Communications Media, Inc. (CMI), has announced the appointment of oncology. For further information, visit www.astrazeneca-us.com or www. Michael Taggart as Facilities Manager, Kyle Dennis as Media Planner, and patientslikeme.com. Ryan Beck as Supervisor, Media. They can be reached at 215-568-5944. Eli Lilly and Company and Bristol-Myers Squibb Company announced that Lorin Myterberi has been appointed to Associate, Media Operations, and the companies have agreed to transfer rights to Erbitux (cetuximab) in AJ Dopwell as Director, Media. They can be reached at 484-322-0880. North America, including the U.S., Canada, and Puerto Rico, from Bristol- Kaitlin Lucas has been appointed to Marketing Research Coordinator and Myers Squibb to Lilly. Rights include, but are not limited to, full commer- Kathy Catania as Media Planner. They can be reached at 856-667-8577. cialization and manufacturing operational responsibilities. Dr. Susan Dorfman has been promoted to Chief Commercial Officer, CMI/Compas. She can be reached at 646-840-0717. Robert Finkel, former Kane & Finkel head, launches a new creative consult- ing firm, FreshBlood Health Market Consultants. For further information, Compas, Inc., has announced the appointment of Suzanne Hug as Admin- visit www.FRESHBLOOD.com. istrative Assistant, Buying Services and Deliverables. She can be reached at 856-667-8577. Sandoz, a Novartis company, has announced FDA approval of Glatopa,™ the ® Frontline Medical Communications has announced the promotion of Wendy first generic version of Teva’s Copaxone (glatiramer acetate injection) 20 Raupers to Vice President, Custom Solutions, Philip Soufleris to Vice Pres- mg/ml one-time-daily multiple sclerosis therapy. For further information, ident, Sales, and Mark Branca to Vice President Group Publisher, Director, visit www.novartis.com/sandoz/products.com. FMC Society Partners. They can be reached at 973-206-3434. The Curry Rockefeller Group, LLC (CRG), and the Infectious Diseases Society GuidelineCentral, a healthcare informatics company providing health- of America (IDSA) have announced plans to publish an updated version care professionals with official society endorsed evidence-based clinical of the Handbook Of Outpatient Parenteral Antimicrobial Therapy: For Infec- decision-support tools, has announced the appointment of Tom Tracy as tious Diseases, originally created and edited by the late Alan D. Tice, M.D., Manager, National Accounts. He can be reached at 610-430-0333. F.A.C.P., and last published by CRG in 2007. For further information, visit Publicis Touchpoint Solutions, Inc., has announced the promotion of Tom www.OPATeBook.com. Clark to Executive Vice President of Business Development and Archie The Healthcare Convention and Exhibitors Association (HCEA) has launched Robinson to Vice President, Sales. They can be reached at 215-525-9800. a new look to further support their enhanced member benefits, education, and support for professionals in healthcare exhibit marketing. For further information, visit www.hcea.org. New & Noteworthy Awards • Mergers

Alcon a division of Novartis, has received FDA approval for AcrySof® IQ ReSTOR® +2.5 Diopter (D) Intraocular Lens (IOL) for patients undergoing cataract eye surgery who choose to address their near, intermediate, and distance vision needs at the same time. For further information, visit www. alcon.com. Amgen has received FDA approval for Corlanor (ivabradine) to reduce hos- pitalization from worsening heart failure. Corlanor is approved for use in certain people who have long-lasting (chronic) heart failure caused by the lower left part of their heart not contracting well. The drug is indicated for patients who have symptoms of heart failure that are stable, have a normal heartbeat with resting heart rate of at least 70 beats per minute, and are also taking beta blockers at the highest dose they can tolerate. For further information, visit www.amgen.com. Apervita, Inc., the fastest growing health analytics community and market- place, has announced Cleveland Clinic will publish their extensive portfolio of algorithms in the Apervita Market, empowering health enterprises Frames Bowling Lounge NYC everywhere to improve patient outcomes. For further information, visit 550 9th Ave. www.apervita.com or www.clevelandclinic.org. (Corner of 40th Street, 2nd Floor) Ashfield Meetings & Events has announced that it has been retained as the New York, NY sole event management supplier by Astellas EMEA Operations. For fur- ther information, visit www.ashfieldhealthcare.com/meetingsandevents. July 21, 2015 AstraZeneca and PatientsLikeMe have announced a global research col- 6:00 PM - 9:00 PM laboration. AstraZeneca and PatientsLikeMe have signed a five-year agreement to provide access to PatientsLikeMe’s global network in sup- port of AstraZeneca’s patient-driven research initiatives. AstraZeneca will Visit www.ammonline.org to get involved! use patient reported data from PatientsLikeMe to shape future medicine

4 THE EXCHANGE www.HMExchange.com JUNE 2015

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Wining & Dining Exchange American College of Physicians celebrates our 100th Anniversary, AUR ST AN E T Some of my favorite offerings include: R Center City • Crispy Cana de Cabra – crispy fried goat cheese, grapefruit, grilled pears, hazelnuts, baby spinach, Leading Internal Medicine, Fabulous fennel, apricot preserves by Samantha Bogus • Seared Sea Scallops – green romesco, housemade Improving Lives. Jamonera – Raciones and Wine Bar pork sausage, oranges, Jerusalem artichokes 105 South 13th Street • Lucio’s Dirty Egg – braised short rib, Spanish fried Philadelphia, PA 19107 farm egg, chistorra chorizo 215-922-6061 • Gambas Al Ajillo – garlic shrimp, brandade, roasted http://jamonerarestaurant.com/ peppers, and grilled country bread • Bunuelos – Spanish donuts to die for; espresso When you promote your product in Annals of amonera is a restaurant perfect for all occa- dulce de leche, spiced chocolate ganache, Internal Medicine, you are ensuring your message sions. I’ve been with a friend who was visit- sea salt ing, with my boyfriend, and for a New Year’s will be seen, as 81% of the physicians who receive J In my opinion, you can’t go wrong with anything at Eve dinner. Every time I’m equally impressed. Annals of Internal Medicine read it. That’s the Jamonera. I will be back again and again. The staff is extremely knowledgeable, but never pushy or annoying, highest readership percentage in our market! and the food is impeccable. I’ve discovered my favorite wine there too – Verdejo, a white wine I love because it’s fruity and refreshing. Samantha Bogus is Media Planner, Communications The food seems familiar, but with a unique and delicious twist. The Media, Inc. (CMI), 2000 Market Street, Suite 2975, Phila- space is cozy, not too dark or too loud, and I’ve walked in with no delphia, PA 19103. She can be reached at 215-568-5944 reservation and been able to sit at the bar with no problem. or [email protected].

AUR 1 July 2014 Annals of Internal Medicine Volume 161 • Number 1 ST AN TAURA Annals of Internal Medicine E T S N www.annals.org Established in 1927 by the American College of Physicians R E T Original Research R Association Between Efavirenz as Initial Therapy for HIV-1 Infection 1 and Increased Risk for Suicidal Ideation or Attempted or Completed Homestyle Italian Suicide. An Analysis of Trial Data Mollan, Smurzynski, and others Summertime and the Daily Oral Tenofovir and Emtricitabine–Tenofovir Preexposure 11 Prophylaxis Reduces Herpes Simplex Virus Type 2 Acquisition Among Heterosexual HIV-1–Uninfected Men and Women. A Subgroup Analysis of a Randomized Trial Celum, Morrow, Donnell, and others Interinstitutional Variation in Management Decisions for Treatment of 20 4 Common Types of Cancer. A Multi-institutional Cohort Study Weeks, Uno, Taback, Ting, Cronin, D’Amico, and others Reviews Screening for Hepatitis B Virus Infection in Adolescents and Adults: A 31 Systematic Review to Update the U.S. Preventive Services Task Force Recommendation Chou, Dana, Bougatsos, and others Screening Pelvic Examinations in Asymptomatic, Average-Risk Adult 46 Big Plates Eating Is Casual Women: An Evidence Report for a Clinical Practice Guideline From the American College of Physicians Bloomfield, Olson, and others AD LIBITUM 45, 53, 72 Update LETTERS 81 Update in Nephrology: Evidence Published in 2013 54 COMPLETE CONTENTS I-7 Roumelioti and Unruh Clinical Guidelines Screening for Hepatitis B Virus Infection in Nonpregnant Adolescents 58 and Adults: U.S. Preventive Services Task Force Recommendation Statement LeFevre by Andrea L. Gaymon, M.Ed. Screening Pelvic Examination in Adult Women: A Clinical Practice 67 Guideline From the American College of Physicians by Gail Kaye Qaseem, Humphrey, Harris, Starkey, and Denberg Ideas and Opinions Patient- and Family-Centered Medical Education: The Next Revolution 73 in Medical Education? Weinberger, Johnson, and Ness Editorials Screening for Hepatitis B Virus Infection: A Public Health Imperative 76 Rajbhandari and Chung Screening Pelvic Examinations: Right, Wrong, or Rite? 78 Femmina Italian Grill Sawaya and Jacoby Credible • Influential • Relevant On Being a Doctor The Boondocks Fishery From Program Director to ALS Patient Flannery 80

In the Clinic 408 Stokes Road 1 Wharf Avenue Practical • Clinical • Essential Reads Osteoarthritis ITC1-1 Medford, NJ 08055 Marine Park, Red Bank, NJ 07701 609-714-8800 732-747-7177 http://www.femminaitaliangrill.com/ Annals of Internal Medicine http://www.theboondocksfishery.com/ emmina is a classic family-owned #1 for 4 out of 4 readers Italian restaurant. The Coppola y newest fave restaurant is Boondocks #1 for total readers Ffamily was originally from Monte Fishery in Red Bank, New Jersey. We #1 for average issue readers di Procida in Italy. They moved to M moved to Red Bank last winter and have #1 for readers as a percent of receivers America and now two brothers run the restaurant. Their been exploring our new hometown whenever we can. We found Source: Kantar Media, December 2014 Medical/Surgical Readership Study, Internal Medicine seafood specials are delicious. They have a great trio of Boondocks during the summer as it’s only open from about early Office & Hospital Combined, Tables 111 and 211 coconut tilapia, shrimp, and crab cake served with a sea- May through mid-September. It’s a VERY casual outdoor restau- food ravioli. And their pastas are all homemade. I like rant with seating that consists of wooden picnic tables. Customers Contact:

their gamberi almone, which is shrimp sautéed with broc- place their own order at a window and your food is delivered to 1 July 2014 Annals of Internal Medicine Volume 161 • Number 1 Kevin Bolum, Director, Advertising Sales at [email protected] coli rabe in a spicy garlic and oil sauce over linguini. The you on paper plates. The food, primarily seafood, is terrific and Annals of Internal Medicine or 215-351-2440; Kenny Watkins at [email protected] www.annals.org Established in 1927 by the American College of Physicians or 973-785-4839 food is served with house-made bruschetta, pizza bread, you can bring your own wine or beer. Original Research Association Between Efavirenz as Initial Therapy for HIV-1 Infection 1 and Increased Risk for Suicidal Ideation or Attempted or Completed Suicide. An Analysis of Trial Data Mollan, Smurzynski, and others Italian bread, and salad. The plates are so big they barely One of my favorite things to eat is the lobster! You don’t mind Daily Oral Tenofovir and Emtricitabine–Tenofovir Preexposure 11 Prophylaxis Reduces Herpes Simplex Virus Type 2 Acquisition Among Heterosexual HIV-1–Uninfected Men and Women. A Subgroup Analysis of a Randomized Trial Celum, Morrow, Donnell, and others fit on the table and there are always leftovers for at least Interinstitutional Variation in Management Decisions for Treatment of 20 eating it with your hands in this casual atmosphere. Best of all, 4 Common Types of Cancer. A Multi-institutional Cohort Study Weeks, Uno, Taback, Ting, Cronin, D’Amico, and others Reviews two more meals. Screening for Hepatitis B Virus Infection in Adolescents and Adults: A 31 the restaurant is located at the wharf in Red Bank. Did I mention Systematic Review to Update the U.S. Preventive Services Task Force Recommendation Chou, Dana, Bougatsos, and others Screening Pelvic Examinations in Asymptomatic, Average-Risk Adult 46 Since Femmina is BYOB, we like to take with us Bogle Women: An Evidence Report for a Clinical Practice Guideline From there’s usually a live band entertaining outdoors on weekend the American College of Physicians Bloomfield, Olson, and others AD LIBITUM 45, 53, 72 Update LETTERS 81 Update in Nephrology: Evidence Published in 2013 54 COMPLETE CONTENTS I-7 Petite Sirah, which has hints of vanilla and blackberry, or Roumelioti and Unruh nights? Nothing more fun than sitting outdoors on a summer Clinical Guidelines Screening for Hepatitis B Virus Infection in Nonpregnant Adolescents 58 and Adults: U.S. Preventive Services Task Force Recommendation their Pinot Noir. Both go well with Italian food. Another Statement LeFevre Screening Pelvic Examination in Adult Women: A Clinical Practice 67 evening with a group of friends, casually enjoying Boondocks’ Guideline From the American College of Physicians Qaseem, Humphrey, Harris, Starkey, and Denberg favorite is Dogajola, a cabernet-sangiovese. I like to try Ideas and Opinions Patient- and Family-Centered Medical Education: The Next Revolution 73 seafood with a bottle of white wine, watching the passing boats in Medical Education? Weinberger, Johnson, and Ness Editorials and find wines that taste good for under $15. Screening for Hepatitis B Virus Infection: A Public Health Imperative 76 Rajbhandari and Chung on the Navesink River while listening to live music. Screening Pelvic Examinations: Right, Wrong, or Rite? 78 Sawaya and Jacoby On Being a Doctor Andrea L. Gaymon, M.Ed., is Senior Vice President of Spe- From Program Director to ALS Patient Flannery 80 In the Clinic cial Projects, SLACK, 6900 Grove Road, Thorofare, NJ 08086. Gail Kaye is Director of Marketing and Research Services, UBM Med- Osteoarthritis ITC1-1 She can be reached at 609-636-8434 or agaymon@slackinc. ica, 485 Route 1 South, Building F, Suite 210, Iselin, NJ 08830. She ADS4031-B com. can be reached at 732-346-3042 or [email protected].

6 THE EXCHANGE www.HMExchange.com JUNE 2015 The ®

OThe Internationalncologist Peer-Reviewed Journal for the Practicing Oncologist/Hematologist

Wining & Dining Exchange The ® 20th Anniversary RECIPE 3 large eggs A Little Spice and 2 cups sugar ¾ cup vegetable oil The Internationalncologist Peer-Reviewed Journal a Little Nice O The most-read independent clinical publication in its field. ¾ cup buttermilk by Corrie Bridgeman for the Practicing Oncologist/Hematologist 2 tsp vanilla extract Spicy Turkey Meatball Banh Mi Sandwiches 2 cups grated carrots (about 3 large Looking for something savory? Here’s an awesome Turkey carrots) Meatball Sandwich recipe. 1 (8 oz) can crushed pineapple, Our readers are searching for you… INGREDIENTS drained For the meatballs: For the pickled vegetables: ½ package of sweetened coconut flakes 1 lb 93% lean ground turkey 1 large daikon radish 1 cup finely chopped walnuts 4 garlic cloves 2 large carrots Buttermilk Glaze 1 tbsp fish sauce ¼ cup rice vinegar Cream Cheese Frosting Clinical Pharmacology 1 tbsp sriracha 2 tbsp sugar DIRECTIONS 1 tbsp sugar Additional: 1. Stir together first 4 ingredients. 2 tsp cornstarch 1 baguette 2. Beat eggs and next 4 ingredients at medium speed with an 1 tsp black pepper 1 jalapeno electric mixer until smooth. Top-read journal sections: 1 tsp salt Cilantro 3. Add flour mixture, beating at low speed until blended. For the mayo: 2 tbsp canola oil 4. Fold in carrots and next 3 ingredients. • Clinical Pharmacology ½ cup reduced-fat mayo 5. Pour batter into a greased and floured 13” x 9” pan. 1 tbsp sriracha 6. Bake at 350° for 30 minutes; then cover pan loosely with • Symptom Management and Supportive Care aluminum foil to prevent excessive browning, and bake DIRECTIONS 20-25 more minutes or until a toothpick inserted in center • Breast Cancer 1. Julienne or grate daikon and carrots into a large bowl – you comes out clean. should have about 3 cups of vegetables. 7. Drizzle Buttermilk Glaze evenly over cake (you can also use 2. Add rice vinegar and sugar to the carrot/daikon mixture. a toothpick to poke holes all over the top of the cake so the Toss to combine. Let rest at room temperature for 1 hour, glaze sinks in more evenly); cool completely in pan. tossing occasionally. 8. Then spread Cream Cheese Frosting evenly over cake. 3. Using a microplane, puree garlic (or mince by hand or with a garlic press) into a separate large bowl. Add ground Buttermilk Glaze turkey and the remaining meatball ingredients. With your 1 cup sugar ½ cup buttermilk The doctor will see you now hands, mix all the ingredients until well combined. 1 ½ tsp baking soda 1 tbsp light corn syrup 4. With a medium cookie scoop (or a heaping tablespoon), ½ cup butter 1 tsp vanilla extract make little meatballs out of the turkey mixture (you should DIRECTIONS have about 16 in total). Place on a small platter or large (Use a bigger pot than you think you’ll need—it foams up plate and refrigerate for 30 minutes. quite a bit.) Bring sugar, baking soda, butter, buttermilk, and 5. Combine mayo and sriracha; seed and slice jalapeno and corn syrup to a boil in a pot over medium-high heat. Boil, mince cilantro. Scoop insides of the baguette out (this will stirring often, 4 minutes or until mixture is golden brown. make room for the filling). Remove from heat, and stir in vanilla. 6. Heat canola oil in a 12” nonstick skillet over medium-high Cream Cheese Frosting heat. Add meatballs and pan fry until browned on all sides ½ cup butter, softened and cooked through on the inside (meat thermometer 1 (8 oz) package cream cheese, softened should read 165° F). 1 (3 oz) package cream cheese, softened 7. To assemble the sandwiches, spread spicy mayo over the 1 (16 oz) package powdered sugar bottom of the baguette, top with jalapeno slices, cilantro, 1 ½ tsp vanilla extract meatballs, and pickled veggies. Top with scooped out bread DIRECTIONS shell. 1. Beat butter and cream cheese at medium speed with an Best Carrot Cake electric mixer until creamy. And now for a little something sweet… 2. Add powdered sugar and vanilla extract. INGREDIENTS 3. Beat at high speed 10 seconds or until smooth. 2 cups all-purpose flour Learn more at TheOncologist.com 2 tsp baking soda Corrie Bridgeman is Regional Sales Director, NEJM Group, 860 2 tsp ground cinnamon Winter Street, Waltham, MA 02451. She can be reached at 781- ½ tsp salt 775-1287 or [email protected].

8 THE EXCHANGE www.HMExchange.com JUNE 2015 Hard to Wining & Dining Exchange cra ck AUR . ST AN E T and sesame tahini on a baguette; Chili Garlic Shrimp Tacos R Imaginative and – crispy shrimp with a sweet and spicy glaze served in flour tortillas with pineapple salsa and shredded cabbage. Delish Dining! Plus there are plenty of vegetarian and vegan choices like by Sharon Ames San Francisco Haven (vegan) – hummus, avocado, cucum- Sweet Basil’s Café and Grill ber, and tomato on toasted eight-grain bread; Vegan Cafe 498 South Livingston Avenue Salad with greens, mango, avocado, and cilantro lime vinai- Livingston, NJ 07039 grette topped with a vegan veggie burger; Memphis Veggie 973-994-3600 Burger topped with bourbon bbq sauce, frizzled onions, spicy www.sweetbasilscafe.com slaw, and cheddar cheese. And yummy gluten-free options like GF Smoked Salmon Benedict served with capers and OMG – Sweet Basil’s Café in Living­ red onions, Chipotle Garlic Grilled Shrimp Salad of greens, ston is hands down the best breakfast/ mango, avocado, and cilantro lime vinaigrette. And all sand- brunch in New Jersey. Where else can wiches can be served on gluten-free bread. you get a Pulled Pork Benedict? Whisky Sweet Basil’s is a lively, inviting bistro-style dining spot. or Tiramisu pancakes? Lunch and dinner are just as delicious Like many New Jersey eateries, it’s BYOB. But the food is so and all the food is very reasonably priced. This is a favorite good, you’ll never miss the drink. I almost don’t want to give place to take Novartis folks for lunch. There is a wide array of this wonderful eatery away, as it’s gotten harder and harder to great salads, imaginative sandwiches, and entrees – Gorgon- get a table in recent years. zola Bruschetta with toasted walnuts and a drizzle of honey; Sweet Basil’s BLT with melted brie, arugula, tomato, and Sharon Ames is Director of Sales, Hoolux Medical Network, 108 applewood smoked bacon on a baguette with mayo or honey Bayard Street, Brooklyn, NY 11222. She can be reached at 516- mustard; Tahini Tuna Fish Salad with onion, carrot, celery, 993-7800 or [email protected].

CIP RE E DIRECTIONS Plus...A Silver Palate 1. Combine the olive oil, vinegar, prunes, olives, capers and juice, bay leaves, garlic, oregano, and salt and pepper in a Chicken Specialty large bowl. by Sharon Ames 2. Add the chicken and stir to coat. This is the most winning recipe on the planet. I’d be sur- 3. Cover the bowl and refrigerate overnight. That’s your prospect in a nutshell. prised if half of you haven’t already made this tasty dish. If 4. When ready to cook…Preheat the oven to 350° F. Hard to see. Hard to talk to. Hard to convince. not, why not try it now? 5. Arrange the chicken in a single layer in one or two large, shallow baking pans and spoon the marinade over it evenly. Chicken Marbella And that’s where NEJM comes in. When you It’s harder than ever to talk to doctors in person. 6. Sprinkle the chicken pieces with the brown sugar and 16 pieces, 10 or more portions advertise here you become part of a relationship But you can talk to them through NEJM – and pour the white wine around them. INGREDIENTS unique in medicine. know they’ll listen. Which is just what you want 6. Bake, basting frequently with the pan juices, until the 1/2 cup olive oil thigh pieces yield clear yellow (rather than pink) juice in a marketing partner. 1/2 cup red wine vinegar From IMs and IDs to Hems, Oncs and Cards, when pricked with a fork, 50 minutes to 1 hour. 1 cup pitted prunes physicians are bound to NEJM by exceptional That’s our story in a nutshell. Find out more* 7. With a slotted spoon, transfer the chicken, prunes, olives, 1/2 cup pitted Spanish green olives ties of loyalty and trust. They read it – and the from your NEJM Sales Director or email and capers to a serving platter. Moisten with a few spoon- 1/2 cup capers with a bit of juice fuls of the pan juices and sprinkle generously with the ads it carries – with a special intensity. [email protected]. 6 bay leaves parsley or cilantro. 1 head of garlic, peeled and finely pureed 8. Pass the remaining pan juices in a sauceboat. 1/4 cup dried oregano Coarse salt and freshly ground black pepper, to taste Note: To serve Chicken Marbella cold, cool to room temper- 4 chickens (2 1/2 pounds each), quartered ature in the cooking juices before transferring the pieces to a 1 cup brown sugar serving platter. If the chicken has been covered and refriger- 1 cup dry white wine ated, reheat it in the juices, then allow it to come to room 1/4 cup fresh Italian (flat-leaf) parsley or fresh cilantro, temperature before serving. Spoon some of the reserved Important news. Important readers. finely chopped juice over the chicken.

* Ask about the 2013 Essential Journal Study and the 2014 Brand Funnel Study.

10 THE EXCHANGE www.HMExchange.com JUNE 2015 Wining & Dining Exchange

WINE AUR ST AN E T Two Unique Wines R Brian’s Secret Recipe for by Steven King Awesome White Chicken Chili Bodegas Volver 2012 Tarima Hill Your digital marketing partner by Brian C. Cunningham Monastrell Most people will see this delicious chili with complex flavors, wine and ask, what is spicy with three kinds of peppers, for a modern healthcare world Monastrell? Monastrell is A and a bit more soup than thick chili. rarely bottled exclusively (Particularly perfect for a wintry day!) by itself, except in some INGREDIENTS parts of Spain and the U.S. 2 cups diced onions This grape is mostly used 2 cups diced celery for blending in the Rhone Valley and is know as 5 garlic cloves, chopped Mouvedre throughout most of the world. I liken ½ cup vegetable oil Spanish Monastrell to a more expressive fruit- 1 lb chicken breast, cooked and diced (you can also shred) mms provides email marketing solutions driven Merlot. 8 cups of water (I make this only 3 cups now to thicken I share my wine thoughts on the app Vivino it up) that effectively deliver your message to 1 bay leaf (see Monique Michowski’s story, p. 14). This is what I had 1 7 oz can chopped green chilis to say about this Monastrell on Vivino: “I can really see Healthcare Professionals. ½ tsp oregano people losing their mind over this wine. Gobs of hedonis- ½ tsp cumin tic rich fruit. Very dark ripe fruits, and very easy to drink. ½ tsp dry mustard This wine represents a SOLID value. If you want an easy ½ tsp basil AMA Physicians · AAPA Physician Assistants night or a crowd-pleaser, this wine is for you. And for ½ tsp Old Bay Seasoning about $17 you won’t feel guilty about this Guilty Pleasure AADE Diabetes Educators · Nurse Practitioners ¼ tsp Cajun seasoning of a wine.” 1 ⁄3 of a 7 oz canned chipotle in Pharmacists · Hospital Managers Bodegas Breca Old Vines 2011 Garnacha from Spain adobo, chopped To begin with, not enough people are drinking 4 tbsp chicken base To learn more about our services contact Damon Schultz at Grenache. Grenache is a crowd-pleasing wine 1 pickled jalapeno, chopped (I’ve used a regular jalapeno; 630.477.1548 or [email protected] with loads of fruit and tons of value, especially works fine) from Spain where it is called Garnacha. Grenache 2 lbs white beans, soaked overnight (I used canned, just wants to be elegant like Pinot, but it can’t. The rinse/drain well) fruits are too big and the grapes want to be more ½ cup heavy cream ripe. Breca is well regarded professionally, but, 1 cup shredded carrots 16 oz sour cream in my personal experience, I typically rate this wine 3.5-4 out of 5, and the beautiful part is the DIRECTIONS 1. Sauté onion, celery, and garlic in oil until tender, about five price. For around $11, this wine represents a ton minutes in a large stock pot. of value. 2. Add chicken, water, bay leaf, chilis, oregano, cumin, dry This is my review from Vivino: “This is prob- mustard, basil, Old Bay, Cajun seasoning, chipotle, chicken ably closer to a 4 (I rated 3.5 on this occasion) for my pal- base, and pickled jalapeno; simmer for 1 ½ hours. ate. A very solid Grenache that has a very pleasing palate 4. Add the drained beans and heavy cream; simmer for one with a mouthful of blueberries. Good fruit. The front palate hour or until the beans are tender (I simmer for hours). washes over and greets the mouth with lush ripe wild ber- 5. Garnish soup with carrots and sour cream. ries. While the finish does feel a touch clipped, you have A Word on Wine...When having steak, I always pair with to remember what you spent. For a party, a cookout, or a red – Estancia or Justin Cabernet, or a Pinot from Rodney any large gathering there may be no better wine that CAN Strong. Tilapia with a J. Lohr Chardonnay. If it’s more than please anyone for such a low amount of money. Highly rec- $20, it’s gotta be really special! ommend.” Brian C. Cunningham is Media Director, CMI (Communica- Steven King is Pharmaceutical Sales Representative, Bromfed tions Media, Inc.), 2200 Renaissance Boulevard, King of Prussia, DM, Charlotte, NC. He can be reached at 336-403-4490 or PA 19067. He can be reached at 484-322-0880 or bcunningham@ [email protected]. His twitter handle is @Winezealot. cmimedia.com.

12 THE EXCHANGE www.HMExchange.com JUNE 2015 Wining & Dining Exchange Wining & Dining Exchange

INE AURA AUR W ST N ST AN E T E lump crab cake in sherry The Secret to Becoming R R T The Best Pizza Fresh Seafood on the garlic butter. My hus- a Wine Expert – “Vivino” by Judy Picciano band usually goes for the Outer Banks NC Seafood Collection, by Monique Michowski Capone’s Coal Fired Pizza by Kelly Morrison featuring a little of every- 2225 First Street ivino is a free app I like to con- thing – flounder, shrimp, Fort Myers, FL 33901 Kelly’s Outer Banks Restaurant sider my own personal “Wine scallops, and crab cake http://www.caponescoalfiredpizza. and Tavern Guy.” I downloaded this app onto U.S. 158 Bypass, MP 10.5 (fried or broiled). You V com my smartphone. It is a great resource 2316 South Croatan Highway really can’t go wrong and I am happy to share with all my apone’s is one of my favor- Nags Head, NC 27959 with any of the entrées friends in our industry. ite restaurants. They serve 252-441-4116 though! Vivino has articles, top wine lists, C up wonderful freshly baked http://kellysrestaurant.com/ The owner, Mike and reviews of wine all in one place, brick-oven pizza, plus a variety of Banks with me, enjoying her first experience y favorite restaurant is Kelly’s. Kelly, has several restau- but what I find best about it is that it other Italian-themed dishes. We at Kelly’s last summer. Part of me liking it when I was rants on the Outer Banks, allows me to take a photo of a label or often stop by for lunch. little probably had to do with the but this place still holds a special place in my heart. If you wine list in a restaurant and will give me information about the wine. In the floor is a big glass M name, but as I have grown older it remains my favorite for want fresh, delicious seafood, this is hands down the best panel. Underneath are steps down to a vault, where a skel- The information includes: the ambiance and OUTSTANDING food. Kelly’s also happens place to go. The seafood is seasonal and local, the ambiance eton guards piles of “money” on a table. Supposedly, Al • Average rating to be located in my favorite place in the United States – the is casual, they have bands playing most nights of the week in Capone kept some of his wealth (ill-gotten or not?) in a vault • Reviews by Vivino users, who have had the wine Outer Banks of North Carolina. the bar area, and Mike always makes a point to come around in this former bank building. The legend is that this vault was • The color and talk to everyone. “discovered” during building renovation. I’m skeptical, but To start with, at Kelly’s you receive the most delicious • Grape variety I love that Kelly’s has become my husband’s favorite res- it’s fun anyway. Another feature: The men’s room door has sweet potato biscuits. I have tried to emulate this in my bak- • Detailed description of wine taurant too. It makes it easy to decide where to go when we jail cell bars on it, while the ladies’ room has a running video ing, but cannot perfect them the way Kelly’s has. Then you • Average price are on the Outer Banks! of Al Capone’s life. have to have the Warm Lump Crab-Artichoke Spinach Dip • Where you can purchase online or locally I must admit we usually go for the pizza, because it’s so made with crab caught fresh on North Carolina’s coast. The Kelly Morrison is Media Director, Ogilvy CommonHealth An example of how I use Vivino is when I am shopping good! However, other choices include Mama Capone’s Meat- dip is about as close to heaven as you can get on a pita toast Medical Media, 1000 Environ Way, Suite 1300, Chapel Hill, NC for wine. Whether it is a gift, for dinner at a local BYOB, or balls – available in appetizer portion or as a sandwich (yum point. Following appetizers, for entrées, I always go with a special meal I am preparing at home, I bring my iPhone if you’re hungry!) and Sausage and Peppers, available as an either the Lump Crab Cakes (my go-to since I was seven) or 27517. She can be reached at 919-932-8608 or kelly.morrison@ with me to the wine shop. I open the app, take a photo of the appetizer or a sandwich portion, as well. Also, the House the Seafood Norfolk – sauteed shrimp, scallops, and jumbo ogilvy.com. wine label, and have it analyze the wine for me. It has made Salad has always been fresh and good – it has garbanzo beans and olives in addition to the usual ingredients. TAURA me somewhat of a wine expert. Now everyone knows my ES N R T To start things off, the BYOB and next-door liquor store secret. Salud! are a nice perk. The owner Henry has a Malaysian influence Judy Picciano is retired as a Manager of Business Intelligence and Family-Friendly Sushi and incorporates some refreshing mangos into his rolls. Hen- Monique Michowski is National Account Manager for Medical Market Research from Sanofi (formerly Sanofi Winthrop) and, pre- by Alfie Perez ry’s rolls are unique and never get boring. We usually start Economics of UBM Medica, 485F U.S. Highway 1 South, Suite viously, Parke-Davis/Warner-Lambert. She and her husband, Gene Nagoya Japanese Restaurant things off with a Sushi Pizza – a toasted tortilla with avocado, 210, Iselin, NJ 08830. She can be reached at 732-278-4549 or Picciano, a Warner-Lambert retiree, reside in Fort Myers, FL. They 278 North Avenue East tuna, masago, eggs, and panko flakes with a spicy tuna sauce can be reached at 239-694-1468 or [email protected]. Westfield, NJ 07090 [email protected]. drizzled on top. We’ll also have a Sushi Sandwich – a spicy 908-389-1131 tuna roll in the shape of small finger sandwiches – before div- www.nagoyawestfield.com WINE ing into more traditional rolls. The NYCFOH (NYC Friends of Wine and Cheese y wife and I have always been Henry) Roll is another staple. This was created for friends of fans of great sushi. When we the restaurant who take the train into Westfield just for the by Gabriella Stano M lived in the city, it was easy to sushi. NYCFOH is spicy tuna, mango, crunchy with eel and Predator Old Vine Zinfandel simply walk by a restaurant, browse seared pepper tuna on top. Our kids are still young and not as infandel is my new favorite wine! It has a delicious, clean taste with a touch of sweetness. The its menu, and check out the atmo- adventurous with foods yet, but we always find something on particular Zinfandel that got me hooked is called Predator from California. A friend of mine discov- sphere. Now that we have kids and live in the suburbs, we the menu for them also. Z ered Predator on her honeymoon to California at a vineyard in Napa. She highly recommended it like to know exactly what we are getting before committing. While I frequent Nagoya with my family, I sometimes find and so do I! We frequent Nagoya Japanese Restaurant in Westfield even a reason to meet there for business lunches (minus the BYOB). I love pairing Predator with a good cheese platter. To name a few of my favorites - Smoked Gouda, though we drive past 15+ other sushi restaurants to get to Jarlsberg, Scamorza, Fresh Mozzarella, and Brie. Nagoya. Simply put, Nagoya is always outstanding and has Alfie Perez is Sales Director, PeerDirect, a member of P\S\L never disappointed! From first glance the austere location Group (www.peer-direct.com), 1140 Avenue of the Americas #14, Gabriella Stano, Assistant Planner, Multichannel Media, SSCG Media Group, 200 Varick Street, New York, NY 10014. She can be might not look like the fanciest of places, but the sushi and New York, NY 10036. He can be reached at 917-287-7828 or reached 212-331-8646 and [email protected]. causal locale are exactly why we keep coming back. [email protected].

14 THE EXCHANGE www.HMExchange.com JUNE 2015 JUNE 2015 www.HMExchange.com THE EXCHANGE 15 www.hmexchange.com

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16 THE EXCHANGE www.HMExchange.com JUNE 2015 www.hmexchange.com

PERSONAL EXCHANGE Kim DiGerardo

nice casual bar area and outdoor deck where you can have s’mores and enjoy the views of the Catskills. How do you stay fit? My 15-month-old son certainly keeps me active. He is just beginning to walk and loves getting into everything. He Birthplace: New York keeps me on my toes, literally and figuratively. I also want Marital Status: Married; Cliff to be a good example to my son, so I try to cook almost Children: Son; Holden every night of the week with fresh ingredients. Occupation: Media Franchise Project Manager What is your favorite quote? Years in Industry: 7 “Adults are just outdated children.” ~Dr. Seuss College: Pace University To me it is important to not always take yourself so seri- Personal Motto: “Try not to stress about things out ously and remember to have fun. I think people get too consumed with the day-to-day hustle and bustle. We need of your control. Just go with the flow.” to stop and enjoy the little things in life. Seeing the world through my son’s eyes has reminded me of this necessity. What are two things on your bucket list? What three adjectives best describe you? I have always wanted to see the pyramids of Egypt. As one Passionate, Honest, and Sensitive. of The Seven Wonders of The World, it would be amaz- What is your favorite movie? ing to experience their majesty and beauty firsthand. It is My all-time favorite movie is True Romance. It has all the a big trip to take and something I hope to do one day in makings of a great movie – adventure, romance, crime, and the future. I would also love to create a family cookbook drama with an all-star cast. The dialogue is the best part of and family photo album that can be passed down from the movie. I’m a Quentin Tarantino fan; this was one of his generation to generation. I love to cook, try new recipes, first screenplays written for a major motion picture. and give them my own twist. I feel it is important to keep What one thing would you have done differently? Making connections. family traditions and memories alive. Looking back, I think I should have gone away to a col- What was your first job? lege that was outside of Manhattan. Going to Pace Uni- In high school, I worked at Ralph’s Italian Ices. After I went That only makes cents for your versity and living in the city was fun and I really appreci- to college, both of my sisters worked there as well. I guess I ate the experience, but I feel like I may have missed out started a family legacy. Coconut raspberry tart is my favor- clients’ reimbursement needs. on the campus and sorority type of life. ite flavor! I still visit from time to time to get my fix. Best/worst part of your job? Do you have any pets? Of course the people are the best part! My colleagues are I have a six-year-old Boston Terrier named Marshall. I love like a second family to me. It has been such a great experi- him even though he is crazy and gets very excited meet- ence to grow with them personally and professionally. ing new people. Marshall is so gentle with my 15-month- old son; it’s amazing how dogs can sense how to behave. What one little thing always makes you happy? Seeing my son’s face or hearing his laugh. I wish I could Who do you most admire for their humanitarian or bottle up that giggle and keep it forever. I could be having charitable efforts? the worst day and he will immediately erase all that away I really admire Angelina Jolie. I find it inspiring that some- and put a smile on my face. one with such wealth and societal influence chooses to take the time to visit and help nations in need and bring What is your pet peeve? real change to the world. She has also brought awareness Rude people and loud eaters. The world would be such Reimbursement Connect is a FREE professional networking platform to preventive treatments in women’s health. Angelina a better place if everyone just took a second to step back for matters of medical billing, coding, compliance, and EMR/EHR. Jolie is a rare example of a prominent figure utilizing his and be a little more polite. Holding doors, helping some- or her resources for the well-being of others. I wish more one, smiling, saying thank you and please are such little Only verifi ed revenue specialists can join, ensuring peer-to-peer networking and knowledge sharing. steps that can really go a long way. celebrities used their star power for such great causes. Web and mobile device access make getting connected easier than ever before. What is your favorite restaurant? What famous person would you HATE to be stuck in a Peekamoose in Big Indian, NY. Since the beginning of our room with? relationship, my husband and I try to get away from it all Anne Hathaway. I don’t know what it is, but there is something about her that really bothers me. Apparently and rent houses upstate for the weekend a few times every Contact Robyn Pearson at year. A few years ago we discovered this restaurant called I’m not alone with this either. There seem to be many Peekamoose that has become both his all-time favorite people that feel this way as well. Poor Anne… [email protected] and mine. Everything is fresh, farm-to-table, and the menu is updated regularly. I love the décor – to describe it Kim DiGerardo is Media Franchise Project Manager, SSCG best, it looks like an Anthropologie store was turned into Media Group, 200 Varick Street, New York, NY 10014. She can reimbursementconnect.com a restaurant. Very woodsy and rustic. They also have a be reached at 212-331-8639 or [email protected].

18 THE EXCHANGE www.HMExchange.com JUNE 2015

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