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The Booking Agent www.roadcrewbooks.com One for the Road How to Be a Music Tour Manager By Mark Workman Copyright © 2012 Mark Workman General Information Road Crew Books [email protected] Publicity Adrenaline PR 47 Brinckerhoff Ave Freehold, NJ 07728 Tel: 732-462-4262 Maria Ferrero [email protected] www.adrenalinepr.com Book cover and logo design by Eliran Kantor www.elirankantor.com Beware the man of one book. —St. Thomas Aquinas Without comedy, we have nothing. —Anonymous iii This book is dedicated to Nicolette Galbraith. You endured so much, yet you still care. I will always love you. Thomas Ray Workman 1962–2010 Rest in peace, brother. I will see you again on the other side when this crusade of madness finally ends. iv TABLE O F CONTENTS Foreword by Alex Skolnick ❯❯ vii Introduction ❯❯ xi Part One—The Beginning How I Started in the Music Business ❯❯ 3 Part Two—Organizing the Tour Gathering Vital Information ❯❯ 7 Working with the Team ❯❯ 9 Preparing an Accurate Tour Budget ❯❯ 16 Hiring the Best Road Crew ❯❯ 40 Hiring the Right Bus Company and Driver ❯❯ 46 Booking Hotels ❯❯ 55 Booking Air Travel ❯❯ 64 Backline Rentals and Endorsers ❯❯ 75 Tour Credentials ❯❯ 78 Backdrops, Scrims, and Stage Sets ❯❯ 89 Tour Supplies ❯❯ 94 Carrying Sound and Lighting ❯❯ 96 Foreign Artist Tax ❯❯ 103 Visas and Work Permits ❯❯ 106 ATA Carnets and Equipment Manifests ❯❯ 109 Trucking ❯❯ 112 Air and Sea Cargo ❯❯ 116 Catering Companies ❯❯ 117 Riders and Contracts ❯❯ 119 Creating Your Tour Book ❯❯ 146 Coordinating with the Support Acts ❯❯ 158 Preparing Your Tour Accounting ❯❯ 161 Creating Signs for the Tour ❯❯ 171 Tour Management Software ❯❯ 175 v One for the Road: How to Be a Music Tour Manager Part Three—Advancing the Tour Getting Organized to Advance the Tour ❯❯ 179 Stage Plots and Input Charts ❯❯ 184 Making a Proper Advance Sheet ❯❯ 188 Preparing Your Pre-advance Package ❯❯ 191 How to Properly Advance a Tour ❯❯ 199 Advancing Your Cash Requirements ❯❯ 206 Online Show Advance System ❯❯ 209 Part Four—On the Road The First Day of the Tour ❯❯ 213 Day Sheets, Press Sheets, and the Flow of Information ❯❯ 231 The Power of the Press ❯❯ 240 Venue Security ❯❯ 250 Guest Lists and Passes ❯❯ 254 Doing Your Daily Road Accounting ❯❯ 259 How to Do Show Settlements Correctly ❯❯ 266 Advancing Your Hotels ❯❯ 278 Merchandising ❯❯ 282 Union Venues ❯❯ 286 Surviving Fly Dates ❯❯ 288 Foreign Currencies ❯❯ 292 Crossing Crazy Borders ❯❯ 293 Working Double-duty on a Tour ❯❯ 299 Supporting a Bigger Band ❯❯ 303 Taking Care of Your Client ❯❯ 312 The Last Day of the Tour ❯❯ 317 Part Five—Building a Successful Career Networking and Self-promotion ❯❯ 325 How to Find Your First Gig ❯❯ 327 Road Hazards Up Ahead ❯❯ 333 About the Author ❯❯ 338 vi FOREWORD BY ALEX SKOLNICK Take a very close look at any band that has achieved international recognition, and you’ll fi nd someone who has been an integral part of that band’s development from offstage. For example, producer George Martin—as well as manager Brian Epstein, keyboardist Billy Preston and others— each earned the nickname “The Fifth Beatle.” Led Zeppelin’s longtime manager, Peter Grant, was considered an unoffi cial offstage band member. The individuals mentioned above happen to be household names to any serious rock fan. But in most cases, a band’s crucial team member is someone who is less widely known, especially in the genre of thrash metal, where compared to The Beatles and Led Zeppelin, the audience is, to quote from the mock rock documentary This Is Spinal Tap: “More selective.” Yet whatever thrash metal may lack in terms of mainstream popularity—especially when compared to timeless rock royalty—it more than makes up for in terms of fan dedication. And if there is one name that should be better known to fans of this genre—or for that matter, any music fan interested in what takes place behind the scenes—it is Mark Workman. As you read this, there may be thousands out there working on behalf of bands—emailing, calling, negotiating, and rousting them out of bed, etc.…but scant few, if any, have had the insight, knowledge, humor, and intellect to write about this process effectively, until now. One for the Road is the perfect title for this series, and Mark Workman is the perfect author to create it. A seasoned veteran of many a metal tour (a short list of credits includes Testament, Slayer, Anthrax, Megadeth, Machine Head, Danzig, Dio, and Mudvayne), Mark has long been the instigator of many repeated tour quotes and anecdotes. My own band, Testament, never had the good fortune of fi nding the right producer or manager early on—both positions would change hands several times. But in 1988, as touring began for our second album, The New Order, we found Mark, who’d become our fi rst long-term trusted team member. He’d only signed on to that tour as LD (lighting director) and came across as an inconspicuous crew guy. But when our tour manager suddenly jumped ship, it was Mark who grabbed the reigns and took over the job as TM, while continuing as LD. As I write this, my own memoir, Geek to Guitar Hero, is being published. I mention this not in the interest of self-promotion, but because it directly relates to this book. Mark vii One for the Road: How to Be a Music Tour Manager Workman is the sole person who has an entire chapter devoted to him, based on our original nickname for him: Sergeant Slaughter. “Without a doubt, the most memorable and dominant personality in the history of the band is Mark Workman. It pretty much started on the day he took over as tour manager. With a fierce directness, strict work ethic and leadership skills to match, Mark was the only one able to get us checked in and out of hotels, to interviews, or wherever else we needed to be on time. As our first lighting director (LD), his demeanor had been that of an unassuming crewmember who kept to himself. But as tour manager, he transformed us from an out-of- control nursery school to an army barracks.” From the day he hopped on board that bus in 1988 till the time of my own departure in the early 90’s, from the reunion shows of the mid-00’s to the 2012 release, Dark Roots of Earth (our first to crack the Billboard top 15) and several points in between, Mark has been a part of the soul of our band’s organization. He has helped get the live show where it needs to be, both on a visual and organizational level, and helped guide us through that crucial early period when things easily could have gone sour. Sure, there’d be times where he and the band would drift apart (as is true of my own situation with the band). There’d be times when his demons would get the better of him (as detailed near the end of the book). But Mark has always come back, like a prizefighter that refuses to go down for the count. While we’re on that subject, Mark’s dedication to the road and metal music mirrors that of his other passion—professional boxing—for which he is a boxing writer with essays posted by BoxingScene, Fox Sports, and others. When a band gets offstage, it’s a bit like the period in between rounds during a boxing match, where the fighter is in the corner, talking to no one but his trainer. The band sits alone in the dressing room, allowing the breathing to return to normal, the sweating to dissipate, and the dizziness of constant movement to subside. No guests and other well-wishers are allowed backstage during this sacred time. Mark is like the trainer—he first non-band member to walk through the door—a welcome presence, letting the band know just how the show went—what worked, what didn’t, if it was a great night or just so-so. Having shared buses and dressing rooms with Mark since our first tour together in 1988, I’ve long found him to be the rare person who says what he means and does what he says he’s going to do. He will tell a band what they need to hear and not what they want to hear. He’s also a constant source of dark comedy with an acerbic wit and abrasive humor. That spirit shines through in these pages. Faint of heart, take heed: Mark does not mince words. While he occasionally causes shock and insult, Mark always keeps things from getting boring. His harsh mannerisms, brutal honesty and fierce directness are not for everyone. viii Foreword by Alex Skolnick Those who do not have a thick skin be warned (and while you’re at it, this might be a good time to reconsider a career in the music business). Whether in the Testament camp (bandspeak for organization), or others, Mark is the source of more tour stories than the musicians themselves. This book, and the eventual companion editions, will no doubt become an invaluable asset to anyone who thinks they have what it takes to run a tight ship on tour. This will be the guide that many tour vets wish they’d had when starting out. Reading it, one can imagine what might have happened if Charles Bukowski or Hunter S. Thompson had been a fight fan who spent his life as a member of the road crew for some of the world’s fastest heavy metal bands and wrote about it.
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