Special Poll Issue! VOL. 24, NO. 5 “Where Healthcare Marketers Connect” www.HMExchange.com 2015 Samantha Bogus Andrea L. Gaymon, M.Ed. Gail Kaye Corrie Bridgeman COMMUNICATIONS MEDIA, INC. (CMI) SLACK UBM MEDICA NEJM GROUP Center City Fabulous Homestyle Italian Summertime and the A Little Spice and PAGE 6 Big Plates PAGE 6 Eating Is Casual PAGE 6 a Little Nice PAGE 8 JUNE Sharon Ames Steven King Brian C. Cunningham Monique Michowski HOOLUX MEDICAL NETWORK BROMFED DM CMI (COMMUNICATIONS MEDIA, INC.) UBM MEDICA HME Imaginative and Two Unique Wines Brian’s Secret Recipe The Secret to Becoming PAGE 12 PAGE 12 Delish Dining! PAGE 10 a Wine Expert PAGE 14 Visit Our Website For: • Job Opportunities • Vacation Rentals • Contests and Polls • Article Archive hmexchange.com Judy Picciano Gabriella Stano Kelly Morrison Alfie Perez RETIRED SSCG MEDIA GROUP OGILVY COMMONHEALTH PEERDIRECT The Best Pizza Wine and Cheese MEDICAL MEDIA Family-Friendly Sushi PAGE 14 PAGE 14 Fresh Seafood on the PAGE 15 Outer Banks PAGE 15 Also Inside... 4 Announcements 16 Fun Things To Do Online at hmexchange.com Mailbags Contests Kim DiGerardo Senatobia, MS Senatobia, SSCG MEDIA GROUP Verona, New Jersey 07044 Jersey New Verona, Permit #402 Permit Personal Exchange Paid P.O. Box 64 Box P.O. US Postage US PAGE 18 PRSR STD PRSR EXCHANGE THE Bleed: 8.25” Trim: 8” Live: 7” www.hmexchange.com Dear Healthcare Marketer, No matter how they read it, PUBLISHER I love this, our Wining and Dining issue! It’s always fun to learn about Nancy A. Leonard your favorite restaurants, try your best recipes…and I love discovering a nice P.O. Box 64 new glass of wine. they just can’t put it down Verona, NJ 07044 I have a couple of new favorite restaurant gems to share with you too. One is Scala del Nonna, located on 32 Church Street, Montclair, NJ. They 973-744-9505 have outside seating, which this time of year is definitely an added bonus. [email protected] I can just eat their appetizer specials for dinner – I love their rock shrimp, grilled diver sea scallops, and my favorite pasta is Ricotta Gnocchi con Salsic- cia e Porcini, made with sausage and porcini mushrooms in a light tomato ASSISTANT TO THE PUBLISHER basil sauce with toasted fennel seed. It melts in your mouth! The perfect CIRCULATION MANAGER touch to end the meal is Sally the Pastry Chef’s Walnut Tart. It is to die for… Celebrating Dad’s 88th birthday at Denise Pecora even if you don’t like walnuts, you have to try this treat. The staff is wonder- NJPAC with Audra McDonald. 973-744-9505 ful and so friendly too. Another one of my new favorites is De Novo located at 275 Bellevue Avenue at the Upper Montclair, [email protected] NJ Train Station. This is one of Andrew McGuire’s favorites too, so you know it’s good (in fact, look for Andrew’s Dining Out Review of De Novo, in an upcoming issue…) To whet your appetite in the mean- ART DIRECTOR (Ad Submissions) time, for starters, De Novo has an amazing flatbread with prosciutto di parma, fig marmalade, and goat James J. Ticchio cheese. Out of this world! And while you can count on so many of today’s top restaurants offering locally sourced foods, it’s Direct Media Advertising great to see even fast-food restaurants jumping on this bandwagon. It’s not necessarily up there with my 73 Glenmere Terrace very favorite restaurants, but Chipotle offers tasty food, so I frequent it a lot with the kids. I’m happy to see that they too are improving their offerings by getting rid of a lot of additives and fillers, making their Mahwah, NJ 07430 choices more healthy and fresh. Hillary Clinton, President Obama, Taylor Swift, and many more choose 201-327-6985 Chipotle too. [email protected] Speaking of healthy and delicious, in this issue, Sharon Ames shares her best-loved restaurant that offers a wide array of vegan and gluten-free selections, as well as more traditional fare. Gail Kaye dishes on her first choice for a seasonal spot, where picnic tables abound and utensils are optional.Andrea L. EDITOR (Editorial Submissions) Gaymon, M.Ed., highlights her choice for family-style Italian, plus top pick wines to pair with the meal. Elise Daly Parker Tapas in a wine bar? Samantha Bogus has us covered with her pick of the perfect place for small plates. 973-919-1067 Kelly Morrison shares her tried-and-true favorite restaurant that has delighted generations of her fam- Trim: 10.75” Trim: ily. Judy Picciano points us in the direction of Fort Myers, Florida, for some of the best brick-oven pizza Bleed: 11” Live: 10” [email protected] and more. And if you’re in the mood for sushi, Alfie Perez tells about Nagoya, where there’s a Malaysian influence on Japanese selections and always something for everyone. Join us on Looking to try a few new wines? Why not start out with Vivino? Thanks to Monique Michowski for sharing this little app that makes discovering and pairing wines fun…and just a click away. Plus you’ll Facebook.com/HMExchange find a host of recommendations from Gabriella Stano and Steven King. Just in case you’re looking for a reason to stay home, try Corrie Bridgeman’s Turkey Meatball Sandwiches with a twist…and wind up that Twitter.com/HMExchange meal with her recipe for the Best Carrot Cake ever. You could also try Brian C. Cunningham’s can’t-miss LinkedIn.com/in/HMExchange Chicken Chili or Sharon Ames flavorful Chicken Marbella.Kimberly DiGerardo is this month’s Personal THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE Exchange participant. She too shares her Upstate New York dining choice, along with lots of other tidbits. Copyright ©2015 HEALTHCARE MARKETER’S Summer is a great time for adventure and exploration…maybe you’ll choose one of the restaurants, EXCHANGE. All rights reserved. Address all cor- wines, or recipes in this issue to add a little new to your life this season. Look for more Wining and Din- respondence to HEALTHCARE MARKETER’S ing next month too... EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors Enjoy…And Happy Father’s Day to all the and do not necessarily reflect the views or opinions My father gave me the greatest gift anyone could dads out there, of the publisher, HEALTHCARE MARKETER’S EX CHANGE. Available by subscription: $36 for 12 give another person, he believed in me. issues. Individual copies available at $4 each. Phone: ~ Jim Valvano ~ 973-744-9505. Email: [email protected]. Join Our Upcoming Issues… KIDS FAMILY Announcing the Brand-New And now with so many ways to access the journal, they don’t have to. With the most average issue readers, average page + HEALTHCARE MARKETER’S EXCHANGE exposures, high readers, and ad page exposures,1 American Family Physician is still the best-read journal in primary care— We’d love to know your… no matter how it’s served. Along with print, and a large, rapidly growing population of tablet and smartphone edition • Parenting tips and lessons learned users, 86,266 US Family Physicians (75% of the total) are registered for Web site access because they are AAFP members.2 • Celebrations – graduations, religious Humanitarian milestones, weddings To learn about promotional opportunities, contact the AFP/FPM Advertising Sales Team at (201) 288-4440 or • Vacations and reunions Awards [email protected], or visit www.aafp.org/journals/adinfo. • Kids Kontributions – Showcase your budding artist or writer’s latest work To nominate, go to the Nomination Form References: 1. Primary Care. Medical/Surgical Study. Kantar Media; June 2014. 2. Membership data on le; American Academy of Family Physicians. • Family favorite recipes and photos on our website, www.hmexchange.com. • Rules of the house Submission deadline is September 15, 2015. Contact our Editor Elise for more information or send her your copy and pix at [email protected]. Poll Winner: Congratulations to Gabriella Stano from SSCG. She wins $25! JUNE 2015 www.HMExchange.com THE EXCHANGE 3 www.hmexchange.com Announcements Send press releases to: [email protected] Onward & Upward Promotions • Additions development and help improve outcomes across its main therapeutic areas, with an initial focus on respiratory disease, lupus, diabetes, and Communications Media, Inc. (CMI), has announced the appointment of oncology. For further information, visit www.astrazeneca-us.com or www. Michael Taggart as Facilities Manager, Kyle Dennis as Media Planner, and patientslikeme.com. Ryan Beck as Supervisor, Media. They can be reached at 215-568-5944. Eli Lilly and Company and Bristol-Myers Squibb Company announced that Lorin Myterberi has been appointed to Associate, Media Operations, and the companies have agreed to transfer rights to Erbitux (cetuximab) in AJ Dopwell as Director, Media. They can be reached at 484-322-0880. North America, including the U.S., Canada, and Puerto Rico, from Bristol- Kaitlin Lucas has been appointed to Marketing Research Coordinator and Myers Squibb to Lilly. Rights include, but are not limited to, full commer- Kathy Catania as Media Planner. They can be reached at 856-667-8577. cialization and manufacturing operational responsibilities. Dr. Susan Dorfman has been promoted to Chief Commercial Officer, CMI/Compas. She can be reached at 646-840-0717. Robert Finkel, former Kane & Finkel head, launches a new creative consult- ing firm, FreshBlood Health Market Consultants. For further information, Compas, Inc., has announced the appointment of Suzanne Hug as Admin- visit www.FRESHBLOOD.com. istrative Assistant, Buying Services and Deliverables.