A Journey Through the Indian Food Processing Sector’, Processing Industries and Sees World Food India As a Strong Platform to Boost the Industry
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OUR TRADITIONAL WISDOM THE TORCH BEARERS Amidst the various diversities that exist globally in terms of culture, religions, climate, practices and style of living, it is food that connects the world. The journey of food in India has been THE TRAIL extremely interesting with innovations happening right through. India is home to a large variety BLAZERS of nutritional & wellness food, spices, herbs and medicinal plants. The Indian traditional food products have reached out to the global audience in the form of ready to eat, ready to cook products and also in the form of extracts and ingredients. The traditional food processing methods have UNIQUE today culminated on a commercial scale and new marketing channels have evolved both for OFFERINGS online and offline retail. Indian food has evolved over the years reaching out in conventional as well as fusion forms to new markets and new consumers. Novelties in packaging, technological advancements, skill building and pioneering sourcing models have played a critical role in taking the Indian food to the world. This coffee table book jointly prepared by MoFPI, YES BANK and CII is an attempt to take you through an exciting journey of the Indian food processing sector, beginning with the traditional food processing methods of the past, to carrying on of the legacy by our industry leaders on a commercial & technologically scalable basis, and finally showcasing the innumerable sub sectoral/ theme based opportunities that India has to offer to the world. I am sure that this book will be a visual treat for all readers and will provide an opportunity to understand the incredible Indian Culinary Journey. Place: New Delhi ( Hasimrat Kaur Badal ) Dated: 24th October, 2017 Hon’ble Union Minister Ministry of Food Processing Industries Government of India India’s food processing sector has witnessed huge transformation over the past few decades, driven India’s food processing sector is based on a rich and varied agricultural resource base, immense by evolving consumer tastes, changing demographics and rising income levels. Internationally, human talent pool, and sophisticated culture of cuisine. With India’s aspiration to emerge as a $4 India’s rich and varied culinary landscape is very appealing to global palates, thereby making trillion economy by 2022, the sector has the potential to address a huge market while becoming Indian cuisine the most popular globally and paving the way for culinary diplomacy. a significant economic contributor. Currently, the food industry in India is its fifth largest sector, a significant and key employment The Food & Agri-business sector, characterized by diverse agricultural output, growing popularity generator, and a strong source of exports. With proactive reform policies from the Government of of high-value produce and increasing demand for processed food, has tremendous potential India under the Make in India campaign and measures to attract foreign direct investments, the to create employment and boost entrepreneurship. The Government has actioned several key food economy of the country is being transformed. Steps have been taken towards infrastructure, initiatives such as FDI in food retail and Pradhan Mantri Kisan SAMPADA Yojana, for attracting safety and quality, and skill development, among others. The SAMPADA scheme for agro- investment, including in food processing, Mega Food Parks and cold chain infrastructure, which processing clusters is an innovative policy for encouraging the industry. will provide significant impetus to our food processing capabilities and help position India as a global food factory. World Food India 2017 is a unique convention to raise awareness on the potential of the sector and attract investments. CII is proud to be the National Event Partner for the Ministry of Food This MoFPI-YES BANK-CII publication, ‘A Journey through the Indian Food Processing Sector’, Processing Industries and sees World Food India as a strong platform to boost the industry. showcases the evolution and dynamic growth of the sector through a series of narratives capturing the spirit of excellence, innovation and entrepreneurship. YES BANK is privileged to This book, jointly prepared by MoFPI, YES Bank and CII, showcases our traditional domain collaborate with the Ministry of Food Processing Industries for this unique publication which knowledge and the current ecosystem for the food processing sector. It highlights the strengths comprehensively maps the food processing value chain & ecosystem across India and highlights of our country and provides a glimpse of the ample offerings we present to the world. the immense potential for infrastructure and technology-led investments. I am confident that this publication will be a significant value addition for the global Food and Agri-value chain players, as we collectively work towards establishing India as a ‘Global Food Factory & Sourcing Hub’. Shobana Kamineni President Confederation of Indian Industry Rana Kapoor Managing Director & CEO Chairman OUR TRADITIONAL WISDOM SCIENTIFIC INNOVATIONS OF THE PAST OUR TRADITIONAL WISDOM Using stones for grinding is an age old practice in India- used primarily to grind wheat, rice, millets into flour, spices into powder and pulses into powder/paste. Small Mortar and Pestle still form an integral part of Indian Kitchens- used to grind and blend food ingredients. Traditionally, foot- OUR TRADITIONAL operated rice pounders WISDOM were also prevalent in India. Dheki was used to separate rice grains from their outer husks, while leaving the bran layer, thus producing brown rice. It was usually operated by women. Rice Pounders - Used to dehusk rice. The technique involved persistently raising & then dropping the pestle of the pounder into a block or mortar. Wind Winnowing - Age OUR TRADITIONAL old method to remove WISDOM husk from grains. The process involves throwing the mixture into the air so that the wind blows away the lighter chaff. Ghani or Kolhu- One of the oldest known techniques of oil extraction through a mortar-and-pestle arrangement powered by animals. Drying of food is the world’s OUR TRADITIONAL oldest known preservation WISDOM method. Open air drying using sun and wind has been traditionally practiced in the coastal areas and the North Eastern regions of India to preserve seafood. Indian pickles or Achaar- as they are popularly called in India, has been a traditional food preservation technique. A host of fruits, vegetables, berries, roots, shoots and even chicken and prawn are preserved through this traditional technique. OUR TRADITIONAL Dairy processing is a household WISDOM affair in India. Even before dairy processing commercialized on a large scale, value added dairy The Golghar located products were prepared at home. in Patna, Bihar is one of the earliest granaries Butter, Ghee, Buttermilk and build in India. It is Curd formed an integral part pillarless and has a of the Indian daily meal. storage capacity of 140,000 tons. Butter Churning OUR TRADITIONAL WISDOM Buttermilk or Chhach, as it is called in Hindi, is a traditional yogurt based drink which is associated with two major benefits - cooling and improved digestion. This traditional style of OUR TRADITIONAL serving food on banana WISDOM leaf is called Sadhya Meal. Sadhya means banquet in Malayalam. It is a vegetarian feast prepared for weddings and other special events. Serving food on a banana leaf is an age old tradition, still followed in India. The hot food when served on the leaf absorbs the polyphenols from the leaf and adds nutrition to the food. Polyphenols are natural antioxidants that fight free radicals and prevent diseases. THE TORCH BEARERS INITIAL YEARS OF INDUSTRIALIZATION Britannia is a brand that THE TORCH many generations of Indians BEARERS have grown up with. It is among the most trusted food brands, and manufactures India’s favorite YEAR1892 brands like Good Day, Bourbon, Tiger, NutriChoice, Milk Bikis and Marie Gold, each of them a household name in India. The company’s manufacturing network is spread across 80 factories in the country, reaching over 5 million retail outlets and over 60% of Indian households. Britannia’s R & D centre is a one- of- its kind facility in the food processing space. Britannia’s products are sold in over 72 countries world-wide. Britannia was established around 125 years ago, with an investment of Rs. 295, in a small house in Kolkata. The first product made was a batch of delicious, golden brown biscuits for officers of the British Raj and their families. Today Britannia is a total foods company, manufacturing biscuits, cakes, rusk, bread and dairy products and is the undisputed market leader across most categories. BIKANO the packaged food THE TORCH product range of BIKANERVALA BEARERS has a nation-wide reach to over 900,000 retail outlets through YEAR1905 1500 distributors. BIKANO products are also exported to 42 countries with major presence in USA, Europe, Canada, Australia, New Zealand and the Middle East. BIKANERVALA is synonymous with quality Indian sweets and snacks. What started a 100 years ago in the city of Bikaner as a small business establishment, has today galvanized into an international brand. Today, the company operates through a network of 152 mega outlets, including 21 of them operating in the global market. THE TORCH BEARERS YEAR1924 With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every A popular household meal occasion, MTR unifies name today, MTR Foods is India tastefully. Blending synonymous with authentic authentic Indian flavours Indian cuisine. in modern formats, MTR Foods keeps abreast with Established in 1924 as MTR the evolving tastes of India. Restaurant, the enterprise diversified into the business Culinary secrets that have of convenience foods and been protected and handed instant mixes. down over the generations are evolved into truly MTR adheres to the most authentic recipes from stringent quality standards, their region of origin and from sourcing ingredients to packaged in innovative and processing and packing. convenient formats. THE TORCH YEAR1934 BEARERS Kissan was the first brand in fruit and vegetable processing YEAR1925 in the country.