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Brand Profile 2021

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Brand Profile 2021 RADIO BRAND PROFILE GfK Radio Audience Measurement (RAM), Wave 1, 2021 GENDER OCCUPATION 26% 27% 27% 20% FEMALE MALE 53% 47% ERA is Malaysia’s no. 1 radio brand, with a weekly reach of PMEBs BLUE STUDENTS OTHERS 6.1 mil. The brand is famous for COLLARS playing only the best chart Region topping hits of today and its line Skewed Students [Index: 125] up of the funniest entertainers in NORTH CENTRAL SOUTH EAST COAST the industry. AGE 35 140 30 29 27 120 24 Weekly reach 27% 33% 20% 21% 25 20 100 20 80 6.1 mil 15 60 Skewed East Coast [Index: 111] 10 40 5 20 0 0 MONTHLY HOUSEHOLD INCOME 10-19 20-29 30-39 40+ SOCIAL MEDIA ERA Index vs Total Radio Skewed 10-19 [Index: 128], 20 – 29 [Index: 126] 3.7 mil followers 2% 10% 20% 23% 19% 27% LISTENERSHIP (000s) 4,000 4.1 mil followers 3,500 3,553 3,000 2,488 2,500 Below RM1K- RM2K- RM3K- 1,848 RM4K- RM5K 2,000 2,640 1,681 1,492 RM1K RM2K RM3K RM4K & above 1,500 RM5K 1,594 1,467 1,126 5.5 mil page views 1,000 1,175 500 Skewed HHI RM2K-RM3K [Index: 113] 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: FB & IG; Period: 28 Apr – 25 may 2021 Mon - Fri Sat -Sun Website; GA 360; Period: 1 Jan – 26 May 2021 Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 GENDER OCCUPATION 35% 22% 21% 23% FEMALE MALE 45% 55% MY is Malaysia’s No. 1 Chinese BLUE PMEBs STUDENTS OTHERS radio brand, with a weekly reach COLLARS of 2.2mil on radio. The brand Region brings fans the freshest new Skewed PMEBs [Index: 130] music, the best acts and many NORTH CENTRAL SOUTH EAST COAST moments of fun and hilarity. AGE 45 41 120 40 100 24% 17% 35 Weekly reach 51% 8% 30 80 24 25 19 60 2.2 mil 20 16 Skewed Central [Index: 135] 15 40 10 20 5 SOCIAL MEDIA 0 0 10-19 20-29 30-39 40+ MONTHLY HOUSEHOLD INCOME MY Index vs Total Radio 381K followers 2% 5% 9% 16% 23% 45% LISTENERSHIP (000s) 1,400 1,321 1,279 1.2mil followers 1,200 1,000 690 878 800 786 775 600 673 618 487 Below RM1K- RM2K- RM3K- RM4K- RM5K 400 419 9.6mil page views RM1K RM2K RM3K RM4K RM5K & above 200 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: FB & IG; Period: 28 Apr – 25 may 2021 Skewed HHI RM4K-RM5K [Index: 120]; Website; GA 360; Period: 1 Jan – 26 May 2021 HHI> RM5K [Index: 154} Mon - Fri Sat -Sun Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 GENDER OCCUPATION 35% 18% 36% 11% FEMALE MALE 49% HITZ is Malaysia’s No. 1 English 51% radio brand, with a weekly reach of BLUE 2.2mil on radio. The brand PMEBs STUDENTS OTHERS accompanies fans throughout their Region COLLARS day, playing the best new music all Skewed PMEBs [Index: 130] day long with exclusive interviews and unprecedented NORTH CENTRAL SOUTH EAST COAST AGE access to the stars. 45 39 200 40 180 35 160 30 26 140 Weekly reach 120 25 20 100 21% 48% 18% 14% 20 15 80 2.2 mil 15 60 10 40 Skewed Central [Index: 127] 5 20 0 0 10-19 20-29 30-39 40+ SOCIAL MEDIA HITZ Index vs Total Radio MONTHLY HOUSEHOLD INCOME Skewed 10 – 19 [Index:139] 20 -29 [Index: 174] 165K followers 1% 6% 13% 17% 19% 44% LISTENERSHIP (000s) 1,200 1,138 1,055 1,000 1.3 mil followers 800 696 666 600 608 612 534 Below RM1K- RM2K- RM3K- RM4K- 457 432 RM5K 400 383 RM1K RM2K RM3K RM4K RM5K & above 1.7 mil page views 200 Skewed >RM5K [Index: 152] Source: FB & IG; Period: 28 Apr – 25 may 2021 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Website; GA 360; Period: 1 Jan – 26 May 2021 Mon - Fri Sat -Sun Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 OCCUPATION GENDER 45% 12% 31% 12% FEMALE MALE With a weekly reach of 939K on 49% radio, MIX boasts the second 51% largest audience base amongst English radio brands in Malaysia. BLUE PMEBs STUDENTS OTHERS The brand plays the best MIX of Region COLLARS music from the 90’s and now and Skewed PMEBs [Index: 167]; Students [147] delivers daily entertainment news NORTH CENTRAL SOUTH EAST COAST on the rich and famous to fans, AGE while celebrating everyday life in a 35 140 29 fun way. 30 120 25 25 12% 60% 19% 9% 25 21 100 Weekly reach 20 80 15 60 939K Skewed Central [Index: 159] 10 40 5 20 0 0 10-19 20-29 30-39 40+ SOCIAL MEDIA MONTHLY HOUSEHOLD INCOME MIX Index vs Total Radio Skewed 20-29 & 30-39 [Index: 127] 29K followers 2% 3% 9% 11% 14% 62% LISTENERSHIP (000s) 500 450 438 400 407 326K followers 350 357 300 294 250 248 200 208 195 215 Below RM1K- RM2K- RM3K- RM4K- RM5K 150 162 172 RM1K RM2K RM3K RM4K 100 797K page views RM5K & above 50 0 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: FB & IG; Period: 28 Apr – 25 may 2021 Skewed HHI >RM5K [Index: 212] Website; GA 360; Period: 1 Jan – 26 May 2021 Mon - Fri Sat -Sun Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 GENDER OCCUPATION 49% 10% 24% 17% FEMALE MALE 44% 56% LITE attracts 916K Malaysians weekly on radio. The brand plays Skewed Male [Index: 110] BLUE a carefully curated playlist of PMEBs STUDENTS OTHERS relaxing favourites from the 80’s, COLLARS Skewed PMEBs [Index: 181]; 90’s and today while discussing Region topics that matter – real people, Students [Index: 115} real lives, real stories. NORTH CENTRAL SOUTH EAST COAST AGE 50 46 140 45 120 40 Weekly reach 35 100 19% 61% 13% 8% 30 80 25 19 19 916K 20 16 60 15 40 10 Skewed Central [Index: 161] 20 5 0 0 SOCIAL MEDIA 10-19 20-29 30-39 40+ MONTHLY HOUSEHOLD INCOME LITE Index vs Total Radio 9.6K followers Skewed 40+ [Index: 119] 2% 2% 8% 11% 11% 66% LISTENERSHIP (000s) 500 504K followers 450 458 400 417 350 267 332 289 300 250 252 224 Below RM1K- RM2K- RM3K- RM4K- RM5K 200 286 266 963K page views RM1K RM2K RM3K RM4K & above 150 155 RM5K 100 50 Source: FB & IG; Period: 28 Apr – 25 may 2021 Skewed >RM5K [Index: 228] 0 Website; GA 360; Period: 1 Jan – 26 May 2021 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 Mon - Fri Sat -Sun GENDER OCCUPATION 27% 29% 20% 24% FEMALE MALE A strong No. 2 Malay radio brand in Malaysia, on a weekly basis 50% 50% SINAR reaches 4.9mil fans on radio. The brand plays favourite hits BLUE PMEBs STUDENTS OTHERS from the 80’s to today, with songs COLLARS that make fans feel good and Region brighten up their days. It also covers the best in talk shows and inspiring NORTH CENTRAL SOUTH EAST COAST AGE real-life topics that are packed full 40 35 140 of exclusive interviews. 35 120 30 26 100 25 22 80 20 18 Weekly reach 60 24% 38% 18% 19% 15 10 40 4.9 mil 5 20 0 0 10-19 20-29 30-39 40+ SOCIAL MEDIA SINAR Index vs Total Radio MONTHLY HOUSEHOLD INCOME Skewed 30-39 [Index: 130] 1.5 mil followers 2% 11% 19% 22% 19% 26% LISTENERSHIP (000s) 3,500 3,313 3,000 3,050 2 mil followers 2,500 2,195 2,000 2,314 1,895 1,872 2,023 1,500 1,399 1,405 Below RM1K- RM2K- RM3K- RM4K- RM5K 1,000 898 3.3 mil page views RM1K RM2K RM3K RM4K RM5K & above 500 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: FB & IG; Period: 28 Apr – 25 may 2021 Website; GA 360; Period: 1 Jan – 26 May 2021 Mon - Fri Sat -Sun Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 GENDER OCCUPATION 24% 25% 23% 27% FEMALE MALE 49% 51% RAAGA is Malaysia’s No. 1 Tamil radio brand, with a current weekly BLUE reach of 1.4mil on radio. The brand PMEBs STUDENTS OTHERS is dedicated to being the dominant Region COLLARS information hub on Kollywood news Skewed Students [Index: 110] and centre of conversation amongst NORTH CENTRAL SOUTH EAST COAST Tamil audiences. RAAGA plays the AGE best of Indian music, and is famous 45 40 140 40 120 for its multi-talented bunch of 35 100 entertainers. 30 22 22 80 25% 17% 25 55% 3% 20 16 60 Weekly reach 15 40 Skewed Central [Index: 147] 10 1.4 mil 5 20 0 0 10-19 20-29 30-39 40+ MONTHLY HOUSEHOLD INCOME RAAGA Index vs Total Radio SOCIAL MEDIA Skewed 10-19 [Index: 118] 332K followers 5% 7% 21% 21% 24% 23% LISTENERSHIP (000s) 1000 900 920 800 815 835K followers 700 685 600 622 500 618 518 492 400 422 Below RM1K- RM2K- RM3K- RM4K- RM5K 300 450 288 RM1K RM2K RM3K RM4K RM5K 200 872K page views & above 100 0 Skewed HHI RM2K –RM3K [Index: 116] 0600-1000 1000-1300 1300-1600 1600-2000 2000-2400 Source: FB & IG; Period: 28 Apr – 25 may 2021 HHI RM4K-RM5K [Index:123] Mon - Fri Sat -Sun Website; GA 360; Period: 1 Jan – 26 May 2021 Source: GfK Radio Audience Measurement (RAM), Wave 1, 2021 OCCUPATION GENDER 14% 38% 22% 27% FEMALE MALE 51% 49% GEGAR is Malaysia’s No.
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