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The Brand That Reaches Malaysians Like No Other No.1 Choice for All Languages Malay, Chinese, English & Tamil

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The Brand That Reaches Malaysians Like No Other No.1 Choice for All Languages Malay, Chinese, English & Tamil THE BRAND THAT REACHES MALAYSIANS LIKE NO OTHER NO.1 CHOICE FOR ALL LANGUAGES MALAY, CHINESE, ENGLISH & TAMIL Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 15.7 MILLION MALAYSIAN SPEND THEIR TIME WITH US Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 I GfK Radio Listenership Survey 2019 (Kota Kinabalu / Kuching) REACHES MILLIONS OF MALAYSIANS, EVERY DAY. DELIVERING A VARIETY OF ANGLES, FORMATS AND APPROACHES TO CONTENT, AND SERVING IT 24/7, 365 DAYS PENINSULAR MALAYSIA 74.3% REACH 15.1MIL CONSUMERS Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 MALAY ENGLISH 10 MIL (72.9%) 3.5 MIL (86.5%) WEEKLY CONSUMERS WEEKLY CONSUMERS CHINESE TAMIL 2.9 MIL (61.1%) 1.3 MIL (78.8%) WEEKLY CONSUMERS WEEKLY CONSUMERS Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 OUR CONSUMERS 6.3 MIL 4.8 MIL 2.5 MIL 2.5 MIL 1.1 MIL 960 K 2 MIL 1.2 MIL 1.3 MIL Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 PERLIS & KEDAH 1,073,000 KELANTAN 1,113,000 PENANG 1,083,000 OUR CONSUMERS TERENGGANU 868,000 (REACH BY STATE) PERAK 1,345,000 15.1 MIL PAHANG KL & SELANGOR 950,000 NORTH = 3,501,000 5,339,000 CENTRAL = 6,176,000 NEGERI SEMBILAN JOHOR 837,000 SOUTH = 2,480,000 1,978,000 MELAKA EAST COAST = 2,931,000 502,000 Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 PERLIS & KEDAH 755,000 KELANTAN 1,011,000 PENANG 638,000 MALAY BRANDS TERENGGANU 842,000 (REACH BY STATE) PERAK 871,000 10 MIL CONSUMERS PAHANG KL & SELANGOR 801,000 NORTH = 2,264,000 2,970,000 CENTRAL = 3,455,000 NEGERI SEMBILAN JOHOR 486,000 SOUTH = 1,594,000 1,243,000 MELAKA EAST COAST = 2,654,000 351,000 Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 PERLIS & KEDAH 187,000 KELANTAN 59,000 PENANG 313,000 CHINESE BRANDS TERENGGANU 37,000 (REACH BY STATE) PERAK 290,000 2.9 MIL CONSUMERS PAHANG KL & SELANGOR 92,000 NORTH = 791,000 1,225,000 CENTRAL = 1,422,000 NEGERI SEMBILAN JOHOR 197,000 SOUTH = 497,000 414,000 MELAKA EAST COAST = 188,000 83,000 Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 PERLIS & KEDAH 249,000 KELANTAN 134,000 PENANG 243,000 ENGLISH BRANDS TERENGGANU 197,000 (REACH BY STATE) PERAK 256,000 3.5 MIL CONSUMERS PAHANG KL & SELANGOR 253,000 NORTH = 749,000 1,504,000 CENTRAL = 1,678,000 NEGERI SEMBILAN JOHOR 174,000 SOUTH = 501,000 369,000 MELAKA EAST COAST = 584,000 131,000 Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 PERLIS & KEDAH 106,000 KELANTAN 32,000 PENANG 110,000 TAMIL BRAND TERENGGANU 11,000 (REACH BY STATE) PERAK 126,000 1.3 MIL CONSUMERS PAHANG KL & SELANGOR 30,000 NORTH = 343,000 631,000 CENTRAL = 745,000 NEGERI SEMBILAN JOHOR 114,000 SOUTH = 187,000 143,000 MELAKA EAST COAST = 74,000 44,000 Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 DELIVERS A QUALITY EXPERIENCE FOR EVERY MALAYSIA THROUGHOUT THE DAY. ACROSS ALL LANGUAGES, 24/7, 365 DAYS MALAY BRANDS 3,565 2,208 1,871 3,278 1,421 2,750 1,900 1,560 2,533 1,104 1,328 1,234 1,087 1,339 736 ERA SINAR GEGAR ERA SINAR GEGAR ERA SINAR GEGAR ERA SINAR GEGAR ERA SINAR GEGAR LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM - 10AM 10AM – 1PM 1pm – 4PM 4PM – 8PM 8PM - 12MN CUMULATIVE AUDIENCE #(‘000) Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 Weekday Listenership – All people 10+ Weekday listeners (Mon to Fri)/Gegar (Sun to Thu) CHINESE BRANDS 1,320 670 593 1,234 392 755 354 383 655 244 MY MELODY MY MELODY MY MELODY MY MELODY MY MELODY LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM - 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM - 12MN CUMULATIVE AUDIENCE #(‘000) Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 Weekday Listenership – All people 10+ Key Segment (Under 29 years / Under 49 years) CUMULATIVE AUDIENCE #(‘000) 1,044 986 546 494 468 488 327 237 232 180 UNDER UNDER 29 YEARS UNDER 49 YEARS UNDER 29 YEARS UNDER 49 YEARS UNDER 29 YEARS UNDER 49 YEARS UNDER 29 YEARS UNDER 49 YEARS UNDER 29 YEARS UNDER 49 YEARS LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM - 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM - 12MN MY has 883K listeners 10-29 years leading this category by 29% from the closest 2nd competitors and 1.6mil listeners for target under 49 years leading this category by 22% from the closest 2nd competitors Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 Weekday Listenership – All people 10+ ENGLISH BRANDS 1,195 737 686 1,116 598 505 310 357 489 226 409 264 269 469 259 HITZ MIX LITE HITZ MIX LITE HITZ MIX LITE HITZ MIX LITE HITZ MIX LITE LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM - 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM - 12MN CUMULATIVE AUDIENCE #(‘000) Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 Weekday Listenership – All people 10+ TAMIL BRAND 772 456 386 740 463 RAAGA RAAGA RAAGA RAAGA RAAGA LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM - 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM - 12MN CUMULATIVE AUDIENCE #(‘000) Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 Weekday Listenership – All people 10+ WE KNOW WHAT MALAYSIANS WANTS REACHING ALL WALKS OF LIFE OUR PROFILE (CUME'000) 6,246 4,824 2,529 2,038 1,237 2,453 1,065 960 1,348 10 – 19 YEARS 16% 12% 17% 14% 20 – 29 47% 43% 57% YEARS 67% 23% 24% 65% 30 – 39 45% 57% YEARS 22% 21% 20% 40 – 49 YEARS 15% 18% 14% 14% 65% 10% 15% 62% 14 50+ YEARS 16% 20% 19% 21% 12% 10% 21% Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 OUR PROFILE (CUME'000) 6,246 4,824 2,529 2,038 1,237 2,453 1,065 960 1,348 ≤ 3K HHI 26% 27% 57% 10% 15% 21% 14% 17% 23% > 3K – 5K HHI 41% 39% 30% 28% 30% 32% 30% 29% 44% > 5K HHI 32% 34% 13% 62% 56% 47% 56% 54% 34% Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 OUR PROFILE (CUME'000) 6, 246 4,824 2,529 2,038 1,237 2,453 1,065 960 1,348 PMAT’S (PMEB’S) 19% 21% 10% 30% 30% 25% 39% 39% 20% OTHER WHITE COLLAR 12% 12% 7% 13% 12% 12% 10% 10% 11% BLUE COLLAR 29% 28% 34% 20% 19% 18% 12% 11% 26% STUDENTS 22% 17% 22% 21% 17% 32% 28% 22% 25% OTHERS 18% 21% 27% 15% 21% 14% 13% 17% 19% Source: GfK Radio Audience Measurement (RAM) Wave 2, 2020 OUR REACH EAST MALAYSIA 619k 67.2% REACH CONSUMERS 277k 211K 136K Source: GfK Listenership Survey, 2019 OUR BRANDS TOTAL REACH FOR MALAYSIA (‘000) (‘000) (‘000) EM EM EM 277 136 211 PM PM PM 6,246 2,038 2,453 TOTAL TOTAL TOTAL 6,523 2,174 2,664 CUMULATIVE AUDIENCE #(‘000) Source: GfK Listenership Survey 2019 GfK Radio Audience Measurement (RAM) W2, 2020 ZAYAN APPEALS TO THE MODERN MUSLIM COMMUNITY BY SERVING THEM WITH CONTEMPORARY CONTENT CONSISTING OF THE LATEST FASHION, TECHNOLOGY, ENTERTAINMENT AND LIFESTYLE. ALL THE WHILE STILL HOLDING TRUE TO THE TIMELESS CREED OF THEIR FAITH. THE BRAND WAS LAUNCHED IN OCT 2017 BRAND POSITIONING: #INDAHDIHATI TARGET AUDIENCE: 18 – 34 YEAR OLDS (MODERN MUSLIMS) UPDATES ON ZAYAN WEB STATISTICS 227,064 128,392 AVERAGE MONTHLY UNIQUE AVERAGE UNIQUE VISITORS PAGE VIEWS (Jul – Sept 2020) (Jul – Sept 2020) UNIQUE VISITORS IS THE NUMBER PAGE VIEWS IS THE TOTAL OF UNDUPLICATED (COUNTED NUMBER OF PAGES VIEWED. ONLY ONCE) REPEATED VIEWS OF A SINGLE PAGE ARE COUNTED. Source: Google Analytics BREAKING NEW GROUND WITH CONTEMPORARY CONTENT FOR MODERN MUSLIMS. UPDATES ON ZAYAN SOCIAL MEDIA 591,890 50 MILLION SOCIAL MEDIA FOLLOWERS* VIDEO VIEWS** 1.32 MILLION ENGAGEMENT*** Source:*Source: Google Total Analyticsfollowers on Facebook, Instagram – Sept 2020 ** Source: Facebook, Youtube , Instagram– Jan – Sept 2020 ***Source: Facebook – Last 28 Days – end Sept 2020 GOXUAN IS A NEW COOL, HIP DIGITAL-FIRST ENTERTAINMENT BRAND SET TO CONNECT AND ENGAGE WITH TODAY’S CHINESE DIGITAL NATIVES THROUGH THE CREATION OF COMPELLING ONLINE CONTENT THAT’S DISTINCTIVE AND SHARABLE. THE BRAND WAS LAUNCHED IN OCT 2017 BRAND POSITIONING: 够FUN (GO FUN) UPDATES TARGET AUDIENCE: 12 - 24 YEAR OLDS (CHINESE) ON GOXUAN WEB STATISTICS 804,859 370,776 AVERAGE MONTHLY UNIQUE AVERAGE UNIQUE VISITORS PAGE VIEWS (Jul - Sept 2020) (Jul - Sept 2020) UNIQUE VISITORS IS THE NUMBER OF PAGE VIEWS IS THE TOTAL NUMBER OF UNDUPLICATED (COUNTED ONLY PAGES VIEWED. REPEATED VIEWS OF A ONCE) SINGLE PAGE ARE COUNTED. Source: Google Analytics SERVING UP HIP, DIGITAL-FIRST CONTENT FOR THE CHINESE DIGITAL NATIVES. UPDATES ON SOCIAL MEDIA GOXUAN 319,184 23 MILLION SOCIAL MEDIA FOLLOWERS* VIDEO VIEWS** 1.60 MILLION ENGAGEMENT*** *Source: Total followers on Facebook, Instagram – Sept 2020 ** Source: Facebook, Youtube , Instagram– Jan - Sept 2020 ***Source: Facebook – Last 28 Days – end Sept 2020 SYOK, launched in July 2019 is Astro Radio’s multilingual entertainment and lifestyle platform that offers Malaysians live radio, original videos, exclusive podcasts, articles and contests through website, social and app. SYOK users are able stream all 27 Astro + Radio brands as well as gain access to SYOK UPDATES Originals featuring bespoke short-form videos and SYOKcasts – exclusive podcasts produced by SYOK Key Statistics Sept 2020 • MAU : 383K • Average Session Duration : 57m 53s • Radio Listeners : 804K • Radio Listens : 8.4mil • Podcast listens : 228K • Article View : 483K • Video View : 228K Source: Streaming is based >1 minute length, RadioActive Sept 2020 | SYOK Apps perfoemcne : Google Analytics Sept 2020 Website Statistics Users 5.2mil Audio Streaming Total Unique Listeners 3.6mil Total Unique Listens 19.8mil Average Time Spent listening 53min 47s Podcats Listens 772K UPDATES SYOK Audio Streaming RADIO Total Unique Listeners 804K Total Unique Listens 8.4mil DIGITAL Average Time Spent listening 25min 12s MATRIX Video Views Social Media Video Views 202mil (Sept 2020) (Facebook/Instagram/Youtube) Social media Facebook Fans 13.1mil Twitter Fans 1.4mil Instagram Fans 6.6mil YouTube Subscribers 2.1mil Source: Streaming is based >1 minute length, RadioActive Sept 2020 | Video views : fb creator studio/ crowdtangle | Youtube analytics Sept 2020 | Website : Google Analytics Sept 2020 .
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