A multilingual lifestyle site serving the latest trending local news, life hacks, and inspiring stories. Each language platform offers different content that is catered to its specific audience. syok.my Apps: Android | iOS WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS
481,440 864,085 BM
CHI AVERAGE SESSION DURATION GENDER
0:00:32 40.8% ENG
59.2% 599,368 DEVICE CATEGORY
DESKTOP: 19.7% MONTHLY REACH
MOBILE: 79.1% 4,265,769
TABLET: 1.2%
Google Analytics Jul 2021 Facebook Insights Jul 2021 A multilingual lifestyle site serving the latest trending local news, life hacks, and inspiring stories. Each language platform offers different content that is catered to its specific audience. Apps: Android | iOS
APP
MONTHLY ACTIVE USERS MONTHLY SCREENVIEWS MONTHLY VIDEOVIEWS BY UI LANGUAGES 375,504 10,104,494 MALAY: 54.3%
AVERAGE TIME SPENT GENDER CHINESE: 30.4%
01:02:15 54.6% ENGLISH: 15.3%
45.4% DEVICE CATEGORY
ANDROID: 73.6%
iOS: 26.4%
Google Analytics Jul 2021 A multilingual lifestyle site serving the latest trending local news, life hacks, and inspiring stories. Each language platform offers different content that is catered to its specific audience. syok.my Apps: Android | iOS
WEB APP
AGE BREAKDOWN AGE BREAKDOWN
BAHASA CHINESE ENGLISH TOTAL TOTAL MELAYU 35-44 (35.6%) 35-44 (27.4%) 35-44 (26.5%) 35-44 (32.2%) 35-44 (36.6%) 25-34 (28.6%) 25-34 (23.4%) 25-34 (23.8%) 25-34 (26.2%) 45-54 (26.8%) 45-54 (13.6%) 45-54 (20.3%) 45-54 (15.4%) 45-54 (15.8%) 25-34 (15.6%) 55-64 (9.6%) 18-24 (13.1%) 18-24 (13.5%) 18-24 (10.7%) 55-64 (11.4%) 18-24 (8.8%) 55-64 (10.8%) 55-64 (11.4%) 55-64 (10.2%) 18-24 (7.2%) 65+ (3.8%) 65+ (5.1%) 65+ (9.3%) 65+ (4.9%) 65+ (2.5%)
Google Analytics Jul 2021 Malaysia’s No. 1 Malay language radio station, and that extends to the digital space. The audience is made up of fans of new gadgets and music, who love interacting with ERA through Facebook. era.je
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 500,118 1,104,432
AVERAGE SESSION DURATION AGE BREAKDOWN 9,485,080 0:00:34 35-44 (36.4%)
25-34 (28.2%) MONTHLY REACH 45-54 (12.3%) DEVICE CATEGORY 18-24 (11.2%) 17,004,958 55-64 (8.6%) DESKTOP: 8.6% 65+ (3.3%)
MOBILE: 90.8% GENDER
TABLET: 0.6% 42.7% 57.3%
Google Analytics Jul 2021 Facebook Insights Jul 2021 MY is Malaysia’s No. 1 Chinese station, and that extends to the digital space. Its consumers are foodies and early adopters when it comes to new gadgets. They love interacting through MY‘s mobile app and Facebook. my.com.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 1,299,675 3,329,000
AVERAGE SESSION DURATION AGE BREAKDOWN 1,756,090 0:00:30 35-44 (28.9%)
45-54 (21.8%) MONTHLY REACH 25-34 (21.0%) DEVICE CATEGORY 55-64 (13.0%) 7,110,811 18-24 (9.1%) DESKTOP: 6.5% 65+ (6.1%)
MOBILE: 92.0% GENDER
TABLET: 1.6% 39.3% 60.7%
Google Analytics Jul 2021 Facebook Insights Jul 2021 The country’s No. 1 English language radio brand, catering to an audience that is very active on new media, and love entertainment goss, trending news and viral content. hitz.com.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 133,606 391,680
AVERAGE SESSION DURATION AGE BREAKDOWN 2,187,376 0:01:04 25-34 (28.9%)
35-44 (25.0%) MONTHLY REACH 18-24 (22.2%) DEVICE CATEGORY 45-54 (12.5%) 6,912,902 55-64 (7.4%) DESKTOP: 27.0% 65+ (4.0%)
MOBILE: 71.8% GENDER
TABLET: 1.2% 41.8% 58.2%
Google Analytics Jul 2021 Facebook Insights Jul 2021 MIX is Malaysia’s No. 1 radio station choice for variety, and that extends to the digital space. Here, everyday life is celebrate in a fun way, with content topics touching on romance, mortgages, new babies, new devices and a whole lot more! mix.my WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 29,916 127,892
AVERAGE SESSION DURATION AGE BREAKDOWN 376,959 0:01:24 35-44 (30.3%)
25-34 (25.2%) MONTHLY REACH 45-54 (16.7%) DEVICE CATEGORY 18-24 (12.9%) 429,870 55-64 (10.1%) DESKTOP: 33.8% 65+ (4.7%)
MOBILE: 65.3% GENDER
TABLET: 0.8% 35.2% 64.8%
Google Analytics Jul 2021 Facebook Insights Jul 2021 LITE is Malaysia’s No. 1 radio station choice for relaxing favourites, and that extends to the digital space, with content centering on well-sourced information about health and well-being, and living the good life. lite.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 32,630 145,732
AVERAGE SESSION DURATION AGE BREAKDOWN 535,140 0:01:26 35-44 (25.8%)
25-34 (21.0%) MONTHLY REACH 45-54 (18.1%) DEVICE CATEGORY 55-64 (15.7%) 1,158,372 18-24 (10.9%) DESKTOP: 36.1% 65+ (8.5%)
MOBILE: 62.3% GENDER
TABLET: 1.6% 40.0% 60.0%
Google Analytics Jul 2021 Facebook Insights Jul 2021 SINAR is Malaysia’s No. 2 Malay language radio station. Their digital content strategy is to be positive, inspiring, and uplifting. They strive to help consumers be the best they can be. sinar.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 255,497 495,682
AVERAGE SESSION DURATION AGE BREAKDOWN 4,013,463 0:00:51 35-44 (30.0%)
25-34 (23.9%) MONTHLY REACH 45-54 (15.9%) DEVICE CATEGORY 18-24 (15.1%) 22,988,774 55-64 (10.8%) DESKTOP: 16.6% 65+ (4.3%)
MOBILE: 82.4% GENDER
TABLET: 0.1% 38.9% 61.1%
Google Analytics Jul 2021 Facebook Insights Jul 2021 RAAGA is Malaysia’s No. 1 Tamil radio station, and that extends to the digital space. Its digital content focuses on the Indian entertainment scene, and expands the feeling of belonging to the Indian community. raaga.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 49,166 137,755
AVERAGE SESSION DURATION AGE BREAKDOWN 1,359,594 0:01:18 35-44 (27.1%) 25-34 (20.3%) MONTHLY REACH 45-54 (16.2%) DEVICE CATEGORY 55-64 (14.2%) 19,994,946 18-24 (13.0%) DESKTOP: 23.5% 65+ (9.3%)
MOBILE: 75.5% GENDER
TABLET: 1.0% 47.6% 52.4%
Google Analytics Jul 2021 Facebook Insights Jul 2021 GEGAR is Malaysia’s No. 1 East Coast radio station. It celebrates the East Coast lifestyle through localised entertainment-focused content in a friendly and grass root tone. gegar.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 70,233 200,426
AVERAGE SESSION DURATION AGE BREAKDOWN 2,365,167 0:00:50 35-44 (33.5%)
25-34 (24.8%) MONTHLY REACH 45-54 (16.0%) DEVICE CATEGORY 55-64 (10.7%) 13,850,044 18-24 (10.4%) DESKTOP: 24.1% 65+ (4.6%)
MOBILE: 75.2% GENDER
TABLET: 0.7% 40.2% 59.8%
Google Analytics Jul 2021 Facebook Insights Jul 2021 MELODY is Malaysia’s No. 1 choice for golden Chinese hits, and that extends to the digital space. It provides a unique blend of information about lifestyle, health, current affairs and business. melody.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 101,582 310,259
AVERAGE SESSION DURATION AGE BREAKDOWN 520,156 0:00:48 35-44 (27.8%)
25-34 (21.0%) MONTHLY REACH 45-54 (20.9%) DEVICE CATEGORY 55-64 (12.6%) 3,152,159 18-24 (11.3%) DESKTOP: 30.0% 65+ (6.5%)
MOBILE: 68.4% GENDER
TABLET: 1.5% 38.6% 61.4%
Google Analytics Jul 2021 Facebook Insights Jul 2021 ZAYAN appeals to the modern Muslim community by serving them with contemporary content consisting of the latest fashion, technology, entertainment and lifestyle. All the while still holding true to the timeless creed of their faith. zayan.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 55,428 103,198
AVERAGE SESSION DURATION AGE BREAKDOWN 775,298 0:00:35 35-44 (32.3%)
25-34 (25.3%) MONTHLY REACH 45-54 (14.5%) DEVICE CATEGORY 18-24 (12.5%) 9,641,717 55-64 (10.9%) DESKTOP: 18.8% 65+ (4.6%)
MOBILE: 80.3% GENDER
TABLET: 0.9% 34.5% 65.5%
Google Analytics Jul 2021 Facebook Insights Jul 2021 A cool, hip digital-first entertainment brand set to connect and engage with today’s Chinese digital natives through the creation of compelling content that’s distinctive and shareable. goxuan.my
WEB SOCIAL MEDIA
MONTHLY UNIQUE USERS MONTHLY PAGE VIEWS SOIAL MEDIA FOLLOWERS 289,024 695,656
AVERAGE SESSION DURATION AGE BREAKDOWN 436,287 0:00:37 25-34 (24.9%)
35-44 (24.4%) MONTHLY REACH 18-24 (22.1%) DEVICE CATEGORY 45-54 (17.7%) 3,324,245 55-64 (7.8%) DESKTOP: 12.3% 65+ (3.2%)
MOBILE: 86.4% GENDER
TABLET: 1.3% 26.4% 73.6%
Google Analytics Jul 2021 Facebook Insights Jul 2021