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Transparency Report 2018 Our Contents Ambitions MADE DIFFERENT. TRANSPARENCY REPORT 2018 OUR CONTENTS AMBITIONS NATURE. IT MEANS THE WORLD TO US. 04 REPORT OVERVIEW 52 OUR SUPPLY CHAIN BY 2023 06 From Our Founder 54 Who We Work With ICEBREAKER STARTED WITH A CHANCE MEETING 08 Our Purpose And Where ON A NEW ZEALAND MERINO STATION, WHERE OUR 09 From Our CEO 56 Supplier Matrix LEAD THE INDUSTRY TO NATURAL FIBER PRODUCT FOUNDER JEREMY MOON FIRST ENCOUNTERED 10 Our Business 58 Our Supply Chain Ecosystem SOLUTIONS, BY AIMING TO MERINO AND ITS NATURAL AND MIRACULOUS 12 About This Report 60 Human Rights REPLACE AND RECONSTITUTE QUALITIES. THIS ANCIENT FIBER WAS STILL RELATIVELY 14 Transparency 62 A Year In Our Supply Chain ALL REMAINING SYNTHETICS UNKNOWN AT THE TIME, BUT JEREMY KNEW 16 icebreaker Materiality 64 Social And Environmental INSTANTLY THAT IT WOULD BE THE PERFECT NATURAL IN OUR PRODUCT LINE. Assessment Responsibility ALTERNATIVE TO SYNTHETIC OUTDOOR CLOTHING. 20 Our Progress 70 Audit Update 72 Case Study: Venitra SINCE THEN, ICEBREAKER HAS GROWN INTO A WORLD 22 OUR GROWERS & FIBER 0% ACRYLIC CLASS SUSTAINABLY-DRIVEN APPAREL COMPANY, WORKING WITH WHAT NATURE PROVIDES, WITH A 24 An Introduction To Merino 76 OUR PEOPLE BELIEF THAT NATURE IS THE ANTIDOTE HUMANS 26 Nature's Performance Fiber 78 Counting On Our People WE WILL FULLY EXIT FROM NEED TO BALANCE FASTER, BUSIER LIVES IN AN EVER- 28 Ethical Merino Sourcing 80 Life At icebreaker USING ACRYLIC BY SS20. CHANGING WORLD. 30 Animal Welfare 82 Generating Our 32 The icebreaker Growers Club People Power AS AN INDUSTRY, THE APPAREL SECTOR HAS TO 38 Case Study – Lake Heron Station 84 The Sheep Dogs NO MORE WORK HARD TO DRIVE THE CHANGE NEEDED TO PLASTIC BAGS REDUCE OUR IMPACT ON THE PLANET, AND IT TAKES 42 OUR PRODUCT 86 APPENDIX SMALL STEPS TO MAKE BIG CHANGE. AT ICEBREAKER 44 Our Design Principles 88 Transparency Inbox WE ARE COMMITTED TO CONTINUALLY SEEKING 45 Our Fabrics Overview IN 2019 LAUNCH A ALTERNATIVE WAYS OF PRODUCING NATURAL, ETHICAL 46 Our Core Fabrications 90 Grower Listing WATER-SOLUBLE BAG AND SUSTAINABLE SOLUTIONS AND SHARE OUR 50 Packaging 92 Supplier Listing FOR THE DISTRIBUTION AND DEVELOPMENT AND PROGRESS SO OTHERS CAN 106 Materiality Matrix DELIVERY OF PRODUCT. LEARN AND ADAPT. TRANSPARENCY IS ABOUT SHARING OUR PROGRESS AND BEING RESPONSIBLE. WE’RE NOT PERFECT BUT BY 2019 WE ARE CONSTANTLY STRIVING TO BE BETTER. PUBLISH A 5-YEAR ICEBREAKER. MADE DIFFERENT. SUSTAINABILITY ROADMAP DEFINED BY OUR MATERIALITY ASSESSMENT WITH INTEGRATED BUSINESS GOALS. icebreaker - Transparency Report 3 REPORT OVERVIEW OVERVIEW Location: Omarama Station, New Zealand Report Overview Report Overview FROM OUR “ We are constantly struck by the irony of the industry to promote the use of synthetic fabrics as the ‘ideal technical’ layer. Really? Plastic FOUNDER against your skin? We believe there is a better way and nature has the answers.” ICEBREAKER IS We also recognize that it is impossible to run a completely flawless business. Our commitment means ABOUT ICEBREAKING we take responsibility in all four areas - caring for people, animal welfare, the environment and our business. We aren't perfect, but we are conscious of We explore the relationship between people and nature. our choices, and are constantly striving for better. It’s about kinship, not conquering. Nature is our hero. We believe living a life connected to nature is good for us. The apparel sector faces some specific challenges. It’s the critical antidote to our busy city life. These include: fast fashion and overconsumption, animal cruelty, a reliance on unsustainable materials, toxic Our purpose is to offer our customers a natural emissions, invisible supply chains due to extensive sub- alternative to synthetics and to disrupt the outdoor contracting and working conditions at the expense of industry towards sustainable solutions. It’s why we exist. people’s fundamental human rights. We are constantly struck by the irony of the outdoor industry to promote the use of petroleum based, Together, with our people, suppliers and customers, synthetic fabrics such as polyester and polypropylene we want to make a positive difference. We were born as the ‘ideal technical layer’. Really? Plastic against your to challenge the industry norms with an outsider skin? We believe there is a better way and nature has perspective - to be not only the natural fiber champions, the answers. but together with our customers to be champions of nature. icebreaker pioneered the ethical and sustainable production of natural performance clothing as an We are proud to be part of a global movement working alternative to petrochemical synthetics. And we have on better ways to relate to each other and the natural a higher purpose beyond the clothes we make. world around us. Our founding purpose defines not just what we Thank you for joining us on this journey. make, but how we make it. It guides every design and development choice we make, it guides our manufacturing and distribution decisions, and it powers how we operate as a global team wanting to make a difference. Sustainability isn’t just a feature of our products, it’s in the values and design of our business. Jeremy Moon We are committed to a business based on high performance nature based fabrics, and our supply chain is built on the foundations of transparency and To discover more about our founding story visit traceability. icebreaker.com/insideicebreaker Jeremy Moon, Founder 6 icebreaker - Transparency Report icebreaker - Transparency Report 7 Report Overview Report Overview OUR PURPOSE FROM OUR CEO 2018 UPDATE 2018 WELCOME A big contributor is apparel made from “ Driven by the belief that nature has the solutions, we provide the petrochemical-based synthetics. We believe that as a natural performance alternatives to synthetic based apparel, to create change agent both in the lives of our consumers, and Working alongside nature, it’s impossible to ignore across the apparel industry globally, we can promote the a healthier more sustainable future for our species and the planet.” the seasons and cycles. Things change all the time – use of natural materials and help reduce this pollution. it’s natural. Nothing remains stagnant. Right now at icebreaker, it’s a time of new growth - and this report Compiling this annual report keeps everyone up to date is part of that. with both the changes we are making and the ones we need to make. A new step for us this year was our first OUR VISION OUR BRAND ETHOS NATURAL Last year, we published our first Transparency Report. independent materiality assessment. This has helped PRINCIPLES It flung open the doors of our business for all of the us to find out more about the key ways that icebreaker world to peer in. Opening up like this tested our nerve, impacts the environment and the society we live and Living with nature: we see a future icebreaker is about icebreaking. but at the same time we knew it was the right thing to work in. It has provided us with more ways in which we where we learn to live with nature, We explore the relationship between Nature tends to be guided by three do. We are humbled and excited that this was so well can improve by hearing the opinions of our internal and not exploit it. people and nature. distinct rules. These apply to a received by our own industry and beyond. But there’s external stakeholders. Most importantly, this process high-country sheep station, an still plenty to do and much for us to learn. Just like nature shared the ways our stakeholders want to improve, Living a life connected to nature is We believe that ‘nature knows best’. ecosystem such as a forest floor, itself, we must keep evolving - and as we’ve always giving us insight beyond our own. good for us. Nature is the antidote It’s about kinship, not conquering. and our business philosophy. done, we turn to nature for inspiration. to our busy lives. Nature is our hero. After 23 years, we still haven’t reached the limits of what Adaptation Of course, one of the big changes for us since last year we can achieve with our natural, ethical, sustainable We believe there is a way to build an is that we're now part of the VF Corporation family. fiber. We're passionate about working with nature. organization that uses the laws of Living things thrive or die based It’s the next chapter in our adventure. Joining such a Naturally, we aren't perfect and are continually nature as our inspiration. on their ability to adapt to their progressive portfolio of brands opens up huge potential striving for better. As we progress to the future, we changing environment. to influence the future of apparel, even from our far wholeheartedly accept our responsibility to treasure corner of the world. our full ecosystem - our people, our places, Symbiosis our products - more than ever. We need to move forward. The clothing industry faces Living things work together for many challenges, including overconsumption, a reliance Thank you for your interest in what we do. mutual benefit. on unsustainable materials, toxic emissions, animal- welfare issues and poor working conditions. One of the Greg Smith Sustainability biggest issues we need to address is plastic microfibers. CEO Nature doesn’t waste anything. That is a uniquely human trait. Plastic micro-fibers now We believe these principles are the pollute our waterways to such ideal foundation for our company. They inform every move we make. an extent that they are in the food chain and represent a major environmental crisis. To discover more, visit: www.icebreaker.com 8 icebreaker - Transparency Report icebreaker - Transparency Report 9 Report Overview Report Overview OUR BUSINESS 2018 UPDATE 2018 In 1995, icebreaker was NORTH AMERICA EUROPE ASIA founded by 24 year-old icebreaker Stores 16 icebreaker Stores 3 icebreaker Stores 4 Jeremy Moon in Countries 2 Countries 33 Countries 8 Employees 163 Employees 67 Employees 0 New Zealand.
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