Cdp Panel Radio 2017-2018
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PRESS RELEASE Levallois, 21 April 2020 Radio Panel 2019/2020 September-October 2019 / January-February 2020 Events occurring over the p Objective of the Radio Panel To measure the number of people listening to the radio and the listening frequency over a long period, Médiamétrie gathered information about the listening habits of the same people (panelists) over 23 days. Two panels were surveyed: from 14 September to 6 October 2019, and from 11 January to 2 February 2020. The aim of the Radio Panel is to better understand the behaviour of the listeners over a long period (duplications between stations, transfers of one station to another, renewal and loyalty of the audience, etc.) and to provide information for the media-planning models. The panel survey supplements the “126,000 Radio” survey, which, with a daily renewal of the individuals surveyed, measures the audience levels as a daily average, as well as the profiles of their listeners. Information gleaned about Radio media Over a period of three weeks, 90.9% of people aged 13 years and older listened to the radio at least once. On average, they listened to the radio for 14.9 days out of 21 days, regardless of how long they listened for. Over three weeks, 77% of people listened to the radio in the car, 60.5% at home and 14% in the place of work or study. This shows that the coverage over three weeks is higher in the car than at home, but listening at home remains more regular with an overage of 12.8 days out of 21 of listening per listener, compared with an average of 10.3 days in the car. This press release only mentions the stations, networks and coordinations subscribing to the survey and achieving at least 4% of maximum coverage during the 21-day period. Source: Médiamétrie - Radio Panel 2019/2020 - Copyright of Médiamétrie - All rights reserved 1/7 PRESS RELEASE Radio Panel 2019/2020 Main results for Radio (5am-12 midnight) Maximum coverage (%) Average number of days of listening 1% = 544,390 people aged 13 years and older Average week 3 weeks per listener 5 days 7 days 21 days 21 days Monday-Friday Monday-Sunday Monday-Sunday Monday-Sunday RADIO IN GENERAL 83.8 86.0 90.9 14.9 General-interest programs Total 46.1 48.3 57.1 11.6 inluding EUROPE 1 8.3 9.2 13.2 7.8 FRANCE BLEU 10.8 12.2 17.6 7.2 FRANCE INTER 16.2 17.2 21.4 10.4 RMC 10.2 11.2 16.3 6.6 RTL 15.6 16.6 21.9 8.9 Music programs Total 46.9 51.7 64.9 8.8 including CHERIE FM 6.3 7.4 12.4 4.5 FUN RADIO 6.5 7.6 12.9 4.6 M RADIO 3.2 3.7 6.7 4.2 NOSTALGIE 11.2 13.3 20.4 5.3 NRJ 12.7 14.5 21.9 5.6 RFM 8.0 9.3 15.3 4.8 RIRES ET CHANSONS 5.2 6.1 10.4 3.8 RTL2 9.2 10.7 16.8 5.2 SKYROCK 6.0 7.2 11.9 4.4 VIRGIN RADIO 6.6 7.7 12.0 5.0 Thematic programs Total 21.3 22.9 30.3 8.1 including FRANCE CULTURE 5.9 6.8 10.6 5.3 FRANCE INFO 12.6 13.8 19.2 6.9 FRANCE MUSIQUE 5.8 6.7 11.1 4.0 RADIO CLASSIQUE 3.5 3.9 5.7 6.4 Local programs Total 26.6 30.1 40.7 7.3 including PRIVATE ASSOCIATION RADIO STATIONS 3.9 4.5 7.1 5.3 Comprising 569 stations LES INDES RADIOS GROUP (*) 20.9 23.6 32.9 6.9 Comprising 130 stations (*) Composition of Les Indés Radios on page 3IO IN GENERAL Definition of aggregates by format General-interest programs : EUROPE 1, FRANCE BLEU, FRANCE INTER, RMC, RTL Music programs : CHERIE FM, FUN RADIO, M RADIO, MOUV’, NOSTALGIE, NRJ, RADIO NOVA, RFM, RIRE ET CHANSONS, RTL2, SKYROCK, VIRGIN RADIO Thematic programs: BFM BUSINESS, FRANCE CULTURE, FRANCE INFO, FRANCE MUSIQUE, RADIO CLASSIQUE, RFI-RADIO FRANCE INTERNATIONALE Local programs: FIP, Les Indés Radios, TSF JAZZ and other local radio stations not affiliated with a national network Source: Médiamétrie - Radio Panel 2019/2020 - Copyright of Médiamétrie - All rights reserved 2/7 PRESS RELEASE Radio Panel 2019/2020 Main results for advertising coupling (5am-12 midnight) Maximum coverage (%) Average number of days of listening 1% = 544,390 people aged 13 years and older Average week 3 weeks per listener 5 days 7 days 21 days 21 days Monday-Friday Monday-Sunday Monday-Sunday Monday-Sunday RADIO IN GENERAL 83.8 86.0 90.9 14.9 NRJ GLOBAL 28.4 32.3 44.7 6.7 ADULTS ONLY 19.6 22.8 33.9 5.6 PRIORITE IDF 5.0 6.0 8.5 5.9 M6 PUBLICITE RADIO 27.7 30.5 41.3 7.9 FIRST MUSIC 14.9 17.3 27.0 5.3 FIRST ILE DE FRANCE 2.1 2.6 4.1 4.8 LAGARDERE PUBLICITE NEWS 20.6 23.2 33.3 6.8 LAGARDERE PUBLICITE NEWS IDF 3.0 3.5 5.2 6.1 LIP ! 4.4 5.0 7.2 6.6 TF1 PUB RADIOS 23.0 26.0 36.4 6.9 LES INDES RADIOS 20.9 23.6 32.9 6.9 LES INDES CAPITALE 7.1 8.3 13.6 4.7 RADIO EN GENERAL 83,8 86,0 90,9 14,9 Composition of advertising coupling NRJ Global = Chérie FM, Nostalgie, NRJ, Rire et Chansons Adults Only = Chérie FM, Nostalgie, Rire et Chansons Priorité IDF = Chante France IDF, Chérie FM IDF, Nostalgie IDF, NRJ IDF, Radio Nova IDF, Rire et Chansons IDF, TSF JAZZ IDF M6 Publicité Radio = Fun Radio, RTL, RTL2 First Music = Fun Radio, RTL2 First Ile de France = Fun Radio IDF, RTL2 IDF Lagardère Publicité News = Europe 1, RFM, Virgin Radio Lagardère Publicité News IDF = OUI FM IDF, Radio FG IDF, RFM IDF, Virgin Radio IDF LIP ! = Fun Radio IDF, OUI FM IDF, Radio FG IDF, RFM IDF, RTL2 IDF, Virgin Radio IDF TF1 Pub Radios = Les Indés Radios, M Radio Les Indés Capitale = Africa Radio (ex Africa N°1), Beur FM, Evasion, Générations, Latina, Lovely (ex Radio Rezo), M Radio, MBS , Radio Orient, Sud Radio, Swigg, Tropiques FM, Urban Hit, Voltage Les Indés Radios = 130 following stations : 100%, 47 FM, Activ Radio, Africa Radio (ex Africa N°1), Alouette, Alpes 1 Alpes du Sud / Alpes 1 Grand Grenoble, ARL, Bergerac 95, Beur FM, Blackbox, Canal FM Sambre Avesnois, Cannes Radio, Cerise FM, Champagne FM, Chante France, Collines La Radio, Contact FM, Décibel (Bretagne), Delta FM (NPDC), Dici Radio (PACA), Direct FM, DKL Dreyeckland (ex Radio Dreyeckland), Durance FM, Echo FM, Emotion, Est FM, Evasion, FC Radio, FGL-Fréquence Grands Lacs, Flash FM (Limousin), Flor FM, Forum, France Maghreb 2 (province), Fréquence Plus, Fusion FM, Galaxie Radio (NPDC), Générations (Ile de France), Générations (Lyon Métropole), Gold FM, Grand Sud FM, Hit West, Horizon (NPDC), Hot Radio, Impact FM, Inside, Jaime Radio, Jazz Radio (D), Jazz Radio (B), Jordanne FM, K6 FM, Kiss FM, Kit FM, La Radio Plus, Latina, Latitude, Littoral FM, Lor’FM, Lovely (ex Radio Rézo), Lyon 1ère, Magnum La Radio, Maritima, Max FM, MBS, Métropolys, Mistral FM, Mixx FM, Mona FM, Montagne FM, MTI, N'Radio, Nice Radio, Océane FM, ODS Radio, OÜI FM, Oxygène Radio Hit and Dance, Oxygène Radio (Pays-de-la-Loire), Plein Air, Plein Coeur, Radio 6, Radio 8, Radio Alfa, Radio Bonheur, Radio Camargue, Radio Caroline, Radio Cristal (Normandie), Radio ECN, Radio Espace, Radio FG, Radio Flash (Languedoc-Roussillon), Radio Intensité, Radio Isa, Radio Liberté, Radio Mélodie, Radio Ménergy, Radio Mont-Blanc, Radio Numéro 1, Radio One, Radio Orient, Radio Scoop, Radio Star (PACA), Radio Star (Est), Radio Studio 1, Radio VFM-Vire FM, RBA-Radio Bassin d'Arcachon, RCA, RDC-Radio Couserans, RDL, RMB-Radio Montluçon Bourbonnais, RMN - La Bretagne en Musique, RTS, RVA, RVM (Champagne Ardenne), Sea FM, Sud Radio, Sweet FM, Swigg, Tendance Ouest, TFM, Tonic Radio, Top Music, Totem, Toulouse FM, Tropiques FM, Urban Hit, Vibration, Virage Radio, Vivradio, Voltage, Wit FM. Source: Médiamétrie - Radio Panel 2019/2020 - Copyright of Médiamétrie - All rights reserved 3/7 PRESS RELEASE Radio Panel 2019/2020 Main results of aggregates by status and Radio media by location (5am-12 midnight) Maximum coverage (%) Average number of days of listening 1% = 542,930 people aged 13 years and older Average week 3 weeks per listener 5 days 7 days 21 days 21 days Monday-Friday Monday-Sunday Monday-Sunday Monday-Sunday RADIO IN GENERAL 83.8 86.0 90.9 14.9 PUBLIC SERVICE RADIO STATIONS 36.4 38.5 46.4 10.9 including : RADIO FRANCE 36.3 38.4 46.3 10.9 PRIVATE COMMERCIAL RADIO STATIONS 69.3 72.7 81.4 12.4 PRIVATE ASSOCIATION RADIO STATIONS 3.9 4.5 7.1 5.3 RADIO IN GENERAL, BY LOCATION At home 49.4 52.5 60.5 12.8 In the car 62.9 67.4 77.0 10.3 In the workplace 9.7 10.1 14.0 6.9 Definition of aggregates by status Public service radio stations include all Radio France and RFI radio stations. Radio France: Fip, France Inter, France Info, France BLEU, France Musique, France Culture, Mouv’. Private commercial radio stations include all local, regional and national commercial radio stations.