How to Start a Startup
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Cases in Entrepreneurship | Fall 2015 Tr 09:30-10:45Am @ Miller Hall “Ideation Lab” 111
THIS SYLLABUS IS SUBJECT TO CHANGE AT THE INSTRUCTOR’S DISCRETION MGT B493 | CASES IN ENTREPRENEURSHIP | FALL 2015 TR 09:30-10:45AM @ MILLER HALL “IDEATION LAB” 111 INSTRUCTOR: JON ATKINSON, MBA. E-MAIL: [email protected] TELEPHONE: OFFICE: (504) 864-7938 PERSONAL CELL: (504) 994-0786 (EMERGENCY ONLY) OFFICE HOURS (MILLER 345): BY APPOINTMENT PREREQUISITE COURSES: MGT -B245AND MKT -B280. OVERVIEW This class uses HBS (Harvard Business School) Case Method to explore various topics related to starting, growing, and “exiting” scalable, high growth, businesses. Focus is given to high profile successes and failures across a variety of industries with the goal of unlocking the “secrets” of Silicon Valley and other successful innovation clusters. How is value created and distributed by innovative, forward looking, often cobbled together, new businesses that ultimately have a meaningful impact on the everyday lives of large numbers of people? How and why do such businesses often fail spectacularly? How do aspiring entrepreneurs best equip themselves, build teams and management structures, and design products to compete in this winner take all environment? The case method puts the student in the driver seat, solving real problems, faced by real companies, often with limited information and uncertain outcomes. This trains students to be entrepreneurs or “intrapreneurs” increasing their confidence and making key decisions across a variety of functional areas. The class follows the themes promulgated by the “How to Start a Start-up” lecture series developed by Sam Altman, founder of Y-Combinator (YC), for Stanford University. This series of publicly available lectures features some of Silicon Valley’s best and brightest sharing in-depth lessons about specific topics and challenges they have faced as founders, investors and mentors working with high growth companies. -
Social Network
DEADLINE.com FROM THE BLACK WE HEAR-- MARK (V.O.) Did you know there are more people with genius IQ’s living in China than there are people of any kind living in the United States? ERICA (V.O.) That can’t possibly be true. MARK (V.O.) It is. ERICA (V.O.) What would account for that? MARK (V.O.) Well, first, an awful lot of people live in China. But here’s my question: FADE IN: INT. CAMPUS BAR - NIGHT MARK ZUCKERBERG is a sweet looking 19 year old whose lack of any physically intimidating attributes masks a very complicated and dangerous anger. He has trouble making eye contact and sometimes it’s hard to tell if he’s talking to you or to himself. ERICA, also 19, is Mark’s date. She has a girl-next-door face that makes her easy to fall for. At this point in the conversation she already knows that she’d rather not be there and her politeness is about to be tested. The scene is stark and simple. MARK How do you distinguish yourself in a population of people who all got 1600 on theirDEADLINE.com SAT’s? ERICA I didn’t know they take SAT’s in China. MARK They don’t. I wasn’t talking about China anymore, I was talking about me. ERICA You got 1600? MARK Yes. I could sing in an a Capella group, but I can’t sing. 2. ERICA Does that mean you actually got nothing wrong? MARK I can row crew or invent a 25 dollar PC. -
La Protección De La Intimidad Y Vida Privada En Internet La Integridad
XIX Edición del Premio Protección de Datos Personales de Investigación de la Agencia Española de Protección de Datos PREMIO 2015 Las redes sociales se han convertido en una herramienta de comu- nicación y contacto habitual para millones de personas en todo el La protección de la intimidad mundo. De hecho, se calcula que más de un 75% de las personas Amaya Noain Sánchez que se conectan habitualmente a Internet cuentan con al menos un y vida privada en internet: la perfil en una red social. La autora plantea en el texto si las empre- sas propietarias de estos servicios ofrecen una información sufi- integridad contextual y los flujos de ciente a los usuarios sobre qué datos recogen, para qué los van a información en las redes sociales utilizar y si van a ser cedidos a terceros. En una reflexión posterior, propone como posibles soluciones el hecho de que estas empresas (2004-2014) pudieran implantar directrices técnicas compartidas y una adapta- ción normativa, fundamentalmente con la privacidad desde el di- seño, la privacidad por defecto y el consentimiento informado. Así, Amaya Noain Sánchez el resultado sería un sistema de información por capas, en el que el usuario fuera conociendo gradualmente las condiciones del trata- miento de su información personal. Este libro explica el funcionamiento de una red social, comenzan- do por la creación del perfil de usuario en el que se suministran datos, y analiza cómo la estructura del negocio está basada en la monetización de los datos personales, con sistemas como el targe- ting (catalogando al usuario según sus intereses, características y predilecciones) y el tracking down (cruzando información dentro y fuera de la red). -
About-Asana.Pdf
About Asana Asana is a leading work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives. Asana adds structure to unstructured work, creating clarity, transparency and accountability to everyone within an organization—individuals, team leads and executives—so they understand exactly who is doing what, by when. Our co-founders started Asana because they experienced firsthand the growing problem of work about work, or internal coordination. Instead of spending time on work that generated results, they were spending time in status meetings and long email threads trying to figure out who was doing what. They recognized this pain was universal to teams that need to coordinate their work effectively to achieve their objectives. As a result of that frustration, they were inspired to create Asana to solve this problem for the world’s teams. Leadership Team https://asana.com/leadership ● Dustin Moskovitz, Co-Founder and CEO ● Anna Binder, Head of People Operations ● Chris Farinacci, Head of Business ● Alex Hood, Head of Product ● Oliver Jay, Head of Sales & Customer Success ● Dave King, Head of Marketing ● Eleanor Lacey, General Counsel ● Prashant Pandey, Head of Engineering ● Tim Wan, Head of Finance Board of Directors ● Sydney Carey, CFO, Sumologic ● Matt Cohler, General Partner, Benchmark Capital ● Adam D’Angelo, CEO, Quora ● Dustin Moskovitz, CEO, Asana ● Lorrie Norrington, Operating Partner, Lead Edge Capital ● Anne Raimondi, Chief Customer Officer, Guru ● Justin Rosenstein, Board Member -
Startup School Content Outline 093015
How to Start a Startup Spring 2016 Purpose: • Enable interested and motivated EECS engineering students to adopt an entrepreneurial mindset, produce a customer validated, agilely designed and financially rationalized product worthy of continued startup development Strategy: • Building from Stanford’s successful CS 184: How to Start a Startup, complimented by KU Entrepreneurship created materials in a flipped class environment, supplemented by both class lectures/discussions to gain deeper understanding and development of students’ own new venture concept to deliver a strong experiential learning focus. Tactics: • Six seminars at non-regular class hours to avoid conflict • Class discussion led by successful KU entrepreneurial alumni • Student teams will create a new product/service and develop a comprehensive business commercialization plan (the course deliverable) with assistance from KU Center for Entrepreneurship faculty. • Students successfully completing this curriculum are automatically candidates for The Catalyst, KU student startup accelerator and Proof of Concept funding support. Content: • Seminar 1: Ideas and Products: Why Start a Startup and Idea Generation • Seminar 2: Business Strategy: Developing the Business Model • Seminar 3: Product Development: How to Build Products Users Love • Seminar 4: Sales and Marketing: Building brand equity and revenues • Seminar 5: Financing the Venture: How to Raise Money, plus legal and accounting basics • Seminar 6: Growing the Brand; Finalizing the Commercialization Plan How to Start a Startup: -
Facebook Timeline
Facebook Timeline 2003 October • Mark Zuckerberg releases Facemash, the predecessor to Facebook. It was described as a Harvard University version of Hot or Not. 2004 January • Zuckerberg begins writing Facebook. • Zuckerberg registers thefacebook.com domain. February • Zuckerberg launches Facebook on February 4. 650 Harvard students joined thefacebook.com in the first week of launch. March • Facebook expands to MIT, Boston University, Boston College, Northeastern University, Stanford University, Dartmouth College, Columbia University, and Yale University. April • Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.com LLC, a partnership. June • Facebook receives its first investment from PayPal co-founder Peter Thiel for US$500,000. • Facebook incorporates into a new company, and Napster co-founder Sean Parker becomes its president. • Facebook moves its base of operations to Palo Alto, California. N. Lee, Facebook Nation, DOI: 10.1007/978-1-4614-5308-6, 211 Ó Springer Science+Business Media New York 2013 212 Facebook Timeline August • To compete with growing campus-only service i2hub, Zuckerberg launches Wirehog. It is a precursor to Facebook Platform applications. September • ConnectU files a lawsuit against Zuckerberg and other Facebook founders, resulting in a $65 million settlement. October • Maurice Werdegar of WTI Partner provides Facebook a $300,000 three-year credit line. December • Facebook achieves its one millionth registered user. 2005 February • Maurice Werdegar of WTI Partner provides Facebook a second $300,000 credit line and a $25,000 equity investment. April • Venture capital firm Accel Partners invests $12.7 million into Facebook. Accel’s partner and President Jim Breyer also puts up $1 million of his own money. -
Public Comments October 30 to November 12, 2013
Public Comments October 30 to November 12, 2013 From: Ron Conway Sent: Thursday, November 07, 2013 3:03 PM To: Nancy Bechtle Subject: Join me in supporting the Lucas Cultural Arts Museum in the Presidio in SF To the Board of the Presidio Trust: As you know, I have a passion for making and keeping San Francisco at the forefront of innovation. Through sf.citi, the nonprofit organization I founded to help promote San Francisco as the country’s 21st century capital of technology and forward thinking, I watch every day the work of countless artists, technicians and talented people that keep this city at the top of its game. I believe that the Lucas Cultural Arts Museum is the perfect addition to San Francisco’s cityscape: not only an attraction that will generate interest in and support for the Presidio (not to mention millions of dollars each year in revenue for the Presidio through land rents) but specifically as a beacon that says to the world that San Francisco is, and will remain, this country’s capital of innovation. Certainly, there is no greater innovator around than George Lucas. His films and his vision have transformed cinema. His businesses have transformed the tech sector, specifically digital technology. And, his passion for education has resulted in a world-class collection of art (still growing) that is second to none. San Francisco deserves this museum. It demands it. I, along with those listed below, are supporting this museum not because of George Lucas, but rather because of the promise it represents. -
Launch a Startup: Workbook
Launch a Startup with Alexis Ohanian + 9 other experts Course Workbook Course Experts Alexis Ohanian Alexis Ohanian is the co-founder of Reddit, one of the world’s most influential websites, and Initialized Capital, a VC firm with investments in companies like Instacart and Coinbase. Michael Preysman Michael Preysman is the founder and CEO of Everlane, a modern essentials fashion retailer challenging incumbents like J. Crew and Banana Republic. Eddy Lu Eddy Lu is the co-founder of GOAT, a category-defining sneaker retailer that raised $100M from Foot Locker in 2019. Tracy Lawrence Tracy Lawrence is the co-founder and CEO of Chewse, a food catering company rewriting the rules of company culture. Ben Jacobs Ben Jacobs is the co-founder of Whistle, the “Fitbit for dogs” acquired by Mars Petcare for more than $100M. Greg Bettinelli Greg Bettinelli is a Partner at Upfront Ventures, the VC powerhouse behind companies like Bird, Ring, and FabFitFun. ii Course Experts Éva Goicochea Éva Goicochea is the co-founder and CEO of Maude, a Vogue-touted startup reframing the conversation around sex. Peter Werner Peter Werner is a partner at top Silicon Valley law firm Cooley LLP, where he’s worked with startups like Allbirds, Opendoor, and Salesforce. Warren Shaeffer Warren Shaeffer is the co-founder and CEO of Knowable. Together with his co-founder, Alex, he’s raised over $12M from leading venture capital firms and scaled products used by 100M+ people. Alex Benzer Alex Benzer is the CPO and co-founder of Knowable and previously held the same roles at Vidme. -
Portfolio Company and Entrepreneurs' Reading List
Portfolio Company and Entrepreneurs’ Reading List to suggest more books, email [email protected] BIOGRAPHY/HISTORY/PHILOSOPHY 1. The Fountainhead (Rand) A revolutionary piece sowing the seeds of Objectivism, Ayn Rand’s groundbreaking philosophy, the modern classic presents one of the most challenging ideas in fiction- that the man’s ego is the fountainhead of human progress. 2. The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics (Brown) An irresistible story about beating the odds and finding hope in desperate times, nine working-class boys from the American West showed the world at the 1936 Olympics in Berlin what true grit means. A team comprised of the sons of loggers, shipyard workers, and farmers, the University of Washington’s eight-oar crew team was never expected to defeat the East Coast or Great Britain teams, but they did. Not only did they achieve the improbable but also the impossible by defeating the German team rowing for Hitler. Drawing on the boys’ journals and the once-in-a-lifetime shared dream, Brown has created an unforgivable portrait of an era. 3. The Creators: A History of Heroes of the Imagination (Boorstin) “By piecing the lives of selected individuals into a grand mosaic, Pulitzer Prize-winning historian Daniel J. Boorstin explores the development of artistic innovation over 3,000 years. A hugely ambitious chronicle of the arts that Boorstin delivers with the scope that made his Discoverers a national bestseller. Even as he tells the stories of such individual creators as Homer, Joyce, Giotto, Picasso, Handel, Wagner, and Virginia Woolf, Boorstin assembles them into a grand mosaic of aesthetic and intellectual invention. -
La Protección De La Intimidad Y Vida Privada En Internet La Integridad
XIX Edición del Premio Protección de Datos Personales de Investigación de la Agencia Española de Protección de Datos PREMIO 2015 Las redes sociales se han convertido en una herramienta de comu- nicación y contacto habitual para millones de personas en todo el La protección de la intimidad mundo. De hecho, se calcula que más de un 75% de las personas Amaya Noain Sánchez que se conectan habitualmente a Internet cuentan con al menos un y vida privada en internet: la perfil en una red social. La autora plantea en el texto si las empre- sas propietarias de estos servicios ofrecen una información sufi- integridad contextual y los flujos de ciente a los usuarios sobre qué datos recogen, para qué los van a información en las redes sociales utilizar y si van a ser cedidos a terceros. En una reflexión posterior, propone como posibles soluciones el hecho de que estas empresas (2004-2014) pudieran implantar directrices técnicas compartidas y una adapta- ción normativa, fundamentalmente con la privacidad desde el di- seño, la privacidad por defecto y el consentimiento informado. Así, Amaya Noain Sánchez el resultado sería un sistema de información por capas, en el que el usuario fuera conociendo gradualmente las condiciones del trata- miento de su información personal. Este libro explica el funcionamiento de una red social, comenzan- do por la creación del perfil de usuario en el que se suministran datos, y analiza cómo la estructura del negocio está basada en la monetización de los datos personales, con sistemas como el targe- ting (catalogando al usuario según sus intereses, características y predilecciones) y el tracking down (cruzando información dentro y fuera de la red). -
Thebreakoutlist,2015
The Breakout List, 2015 If you join a company, my general advice is to join a company on a breakout trajectory. Sam Altman, President at Y Combinator The Breakout List shows great companies to join. Who is the list for? The list is not for venture capitalists, or salespeople. While they use the list, the priority is for the list to be useful to ambitious engineers/other people working in tech. Salespeople and venture capitalists — I would suggest Mattermark or Datafox or similar, both of which are great. The goal of this list is to help you choose a company where you will be exposed to the best people and best opportunities. Why these companies? Disclaimer (stolen from Marc Andreessen) ● “These posts are aimed at high-potential people who want to excel throughout their ca- reers and make a significant impact on their fields and the world. These posts are not appropriate for people for whom work/life balance is a high priority or for whom lifestyle is particularly important – if that’s you, there are plenty of existing career planning re- sources for you already!” “Optimize at all times for being in the most dynamic and exciting pond you can find. That is where the great opportunities can be found.” “Apply this rule when selecting which company to go to. Go to the company where all the action is happening.” Let’s combine this with some advice from Charlie Munger. Charlie would tell us to look for a ‘lollapalooza’ — where we have multiple factors at once. Relevant factors that cause a company to have a lot of ‘action happening’ ● breakout revenue growth (i.e. -
Ronald Conway and Family - Committee Summary Based on Data Exported from the Ethics Commission Campaign Finance Database - 1/1/2010 Through 10/28/2012
Ronald Conway and Family - Committee Summary Based on data exported from the Ethics Commission Campaign Finance Database - 1/1/2010 through 10/28/2012 Filer/Committee Total Amount SAN FRANCISCANS FOR FAIR TAXES AND BETTER CITY SERVICES, YES ON E, A $275,000.00 BROAD COALITION OF SMALL BUSINESSES, LABOR UNIONS, AND TECHNOLOGY COMPANIES San Franciscans for Jobs and Good Government, Supporting Ed Lee for Mayor $105,693.62 2011 YES ON B, SAN FRANCISCANS FOR CLEAN AND SAFE NEIGHBORHOOD PARKS, $100,100.00 WITH MAJOR SUPPORT FROM SAN FRANCISCO PARKS ALLIANCE, RON CONWAY AND THE TRUST FOR PUBLIC LAND SAN FRANCISCO WOMEN FOR ACCOUNTABILITY AND A RESPONSIBLE $69,000.00 SUPERVISOR OPPOSING CHRISTINA OLAGUE 2012 Coalition For Civil Sidewalks $65,000.00 San Francisco Alliance For Jobs and Sustainable Growth PAC $60,000.00 Mayor Ed Lee for San Francisco Committee $49,000.00 Cunnie for Sheriff 2011 sponsored by the San Franc $35,000.00 Coalition for Sustainable Housing, A Committee in Support of Proposition C $25,000.00 San Franciscans United for Pension and Health Reform, Yes on C, No on D, a $25,000.00 coalition of public employees, taxpayers and business groups SAVE HETCH HETCHY, NO ON F, A COALITION OF BUSINESS, LABOR AND $25,000.00 TAXPAYERS, WITH MAJOR FUNDING BY THE SAN FRANCISCO FOUNDATION, DIGNITY HEALTH, AND THE BAY AREA COUNCIL Why Tuesday San Francisco $25,000.00 San Francisco Parent Political Action Committee $20,000.00 A New San Francisco Majority in Support of the Democratic County Central $15,000.00 Committee 2012 * YES ON PROPOSITION B, supported by Public Defender Jeff Adachi, author $15,000.00 Harriet Heyman, business investors Michael Moritz & Warren Hellman, Basic American Goods executives…(Complete Name See Form 410) San Franciscans For A Better Muni, A Coalition Of Muni Riders, Concerned $10,000.00 Citizens, And Supervisor Sean R.