FloydFest Partnership Package 888-VA-FESTS | FloydFest.com [email protected] Who Is AtWP? Across the Way Productions, Inc. creates, designs and executes one-of-a-kind LIVE events. Dedicated to providing a unique experience for each and every attendee. AtWP is excited to present in 2019 the nationally accredited FloydFest Music and Arts Festival, dubbed “FloydFest 19~Voyage Home.” We are five days of music, magic and mountains, featuring outdoor adventures, vibrant and varied vendors, quality brews and chews, healing arts, workshops and whimsy, children's activities, art installations, and a lineup featuring more than 100 artists on eight+ stages. Website: FloydFest.com Facebook: facebook.com/FloydFestVA Twitter: twitter.com/floydfest Instagram: instagram.com/floydfestva With two decades of success conceptualizing and implementing unique outdoor events, AtWP is a forerunner in the field of event management. “Our mission is to be the best music festival experience of our time. To sell a limited quantity of tickets to the highest quality event experience, bar none, celebrating music, art and life in an intimate, visually stunning environment; and to embody our values day-to-day within the organization, balancing relaxed style and a chill authenticity with detail orientation and high-quality work standards.” History of FloydFest FloydFest was conceived by musician, promoter, and co-founder Kris Hodges, and began as a love for all of the best that live entertainment could offer. Hodges’ passion for deep roots music led him from Virginia, where he performed music across the mid- Atlantic in high school, to studying Music Business at the Atlanta Art Institute and at the University of GA. While in school Kris’ professor suggested that “hitting the streets” would be the best education. Kris left for the smoky bars that comprise the touring musicians’ landscape and then to a one-room chicken shack in the Appalachian mountains where he studied ethnomusicology and philosophy, and finally to the Ghanian bush, where he met traditional African musicians, eventually returning stateside and managing The African Showboyz for a two-year stint including the ‘40 days and 40 nights’ tour w/ Karl Denson which introduced the Showboyz to the US festival scene. Throughout the journey, Hodges learned many facets of the music business and saw the real need for an event that was more than ‘just another concert;’ one which modeled social consciousness through music and art. Together with his life partner Erika Johnson, Hodges opened an intimate music venue and eatery, OddFella’s Cantina, in the year 2000, simultaneously birthing their production company, Across-the-Way Productions. An under-the-radar cultural hotspot, the one- stoplight peaceful farming community of Floyd was also a mecca for musicians, artisans, and nature-lovers. Regularly featuring acts such as Norman Blake, John Renbourn, Pete Seeger, Paddy Keenan and Rhonda Vincent in a uniquely intimate environment, Oddfella’s added to the burgeoning tourist appeal of Floyd and garnered a widespread reputation for its roster of entertainment and locally-sourced menu items. Dreaming ever bigger, Hodges and Johnson sold the restaurant and with a small personal investment FloydFest was born in 2002, on 80 acres off the stunningly beautiful non-commercial Blue Ridge Parkway. In its infancy the venue was a recovered pasture with a newly graveled service road and rented stages. Through vision and hands-on tenacity, by year three FloydFest boasted a one-of-a- kind timber framed Dreaming Creek Main Stage that made it clear the festival had staying power. More infrastructure additions followed, as did nine additional unique stage arenas, including the Streamline Stage at Hill Holler, the Speakeasy Vaudeville Revue, the Virginia Folklife Workshop Porch, and the Pink Floyd Garden Stage, among others. FloydFest’s dedication to family-friendliness, audience diversity, outdoor activities and conscious environmentalism, coupled with a commitment to showcasing the highest quality multi-genre musical line-up, have made it the hottest ticket on the East Coast festival scene. In 2013 FloydFest sold out to a capacity crowd of 18,000 per day. Industry Recognition FloydFest 2012: Uniquely blended with love to spare Best Southern Event, Readers’ Revered for an eclectic lineup based in roots music, Floyd Fest 11 presented acts like Alison Choice Award, 2015 Krauss, Bruce Hornsby, Ricky Skaggs and Jackson Browne, right alongside Galactic, Ozomatli, Gary USA Today Clark Jr. and Matisyahu. Combined with brass bands, marching bands, Gospel bands, magicians, jugglers and trapeze artists, the five day festival was a delicious buffet of talented performers. The setting is a true reflection of the surrounding community. Floyd is in the foothills of the Blue Ridge Mountains and the festival is held at a permanent site at the top of the mountains. The beauty is remarkable, and the residents take its stewardship seriously: trash disposal consisted of a series of cans marked either recyclable, compost or landfill; the food vendors – many of whom are local – provided a wide variety of organically grown fare; there were an endless line of local artisans ringing the festival’s main grounds, selling handmade crafts, many out of recycled products. HONEST TUNE, August 2012 Sweet Sounds of Summer Best Outdoor Music Festival and Best of VA 2014 Issue Best Kid-Friendly Destination, 2018 Virginia Living Magazine Blue Ridge Outdoors Magazine Best Music Festival and Best Place to 2012 Best Event Hear Mountain Music, 2018 Blue Ridge Travel Association Blue Ridge Country The 20 Can’t Miss Summer Best Summer Festival of Southern Festivals of 2014 Virginia, 2015 Smithsonian Forbes Travel Guide 8 can’t miss bars and Hottest Music Festival of the Year, 2016 fests, 2014 FOX News Across-the-Way Productions presented at Outsideonline.com One Of The Reasons To the NEA’s National Council for the Arts Celebrate America, 2016 representing the “Art of the Festival” Best Music Festival TIME Magazine National Endowment For the Arts Roanoke Times FloydFest Strives for “Boutique Festival” *Since debuting in 2002, FloydFest has garnered a reputation for being one of the finest events in the Music Festival Business. The event, which draws thousands from across the country (and globe!), has enjoyed an average annual increase in attendance of 15%. When the event reached capacity in 2013, festival organizers decided to cap the attendance at 12,500/per day giving the patron that one-of-a-kind boutique experience of music and outdoors. *Partners will reach 12,500+ attendees with 45,000 impression opportunities over the five-day festival, 100,000+ dedicated subscribers through e-newsletters, and through our website which receives 75,000 unique visitors/month, and 100,000+ page views/month. *In 2018, social media networking grew by more than 30% — after growing more than 60% in 2014 and 2015; to more than 46,000 total Facebook likes, 6,500 Twitter followers, and 8,000 Instagram followers. Through our creative campaigns, promotions, and contests, your brand will gain maximum exposure throughout the year to targeted customers. *FloydFest functions as a BRAND MARKETING vehicle for your products and services. It is one of the top festival destinations on the East Coast with national recognition. Across-the-Way Productions represents lifestyle branding, ideals in music, quality, family, outdoor adventures, eco-conscious practices, social responsibility, and sustainability. Number of attendees per day each year “FloydFest is the Shangri-la of the East” 14000 12000 10000 8000 6000 4000 2000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 What people are saying… “I still just have to write what an especially rare and inspiring environment you have created at FloydFest.” ~ Ben Harper, 2014 Performer Fantasy Floyd! Thank you sooooo much for four fabulous days of music, friends, love, joy, dance, food, fun...OMG! I was blown away just by seeing the village as we approached it the first day. Then came the lights and the art and the music and the escape from everything other than pure bliss! Thank you for the magic that you put in my heart and soul. Floydfest rocks! ~ Janis Pulliam, 2014 Patron “Virginia is for music lovers!” ~ Mark Warner, Virginia Senator and FloydFest patron “We had an amazing time and got an absolutely incredible response from the audience. We hit our all time record high for merch sales and email list sign ups, so we feel there was a very real connection made between the audiences and GRB. So thanks for helping facilitate that experience! ~ Silas, 2014 Performer “My wife and I were fortunate enough to enjoy a wonderful, relaxing, yet intriguing 3 days of mind-blowing bands play really great music, as well as many other activities. The food was great, the camping comfortable, and the experience was unforgettable. We will definitely be back next year.” ~Gray Holt, 2015 GOPC FloydFest Ticket Winner “This is an amazing venue” ~ Alison Krauss, 2012 Performer We had SUCH a blast. Thanks so much for taking amazing care of us. We loved every moment we had on stage and off. What a great time and such beautiful energy! It's such a well-run festival and everyone working was incredibly friendly and helpful. ~ PitchBlak Brass Band, 2015 Performer This was the first year that I've ever been to FloydFest, and it was absolutely incredible! Everyone was very nice, the live entertainment was great, and just the overall atmosphere was incredible! I definitely