HIS 301.02 History of Advertising, Public Relations, and Propaganda Spring 2020 v. Feb. 1 2020

Instructor: Dr. Nancy Tomes email: [email protected] Office: SBS N323 Phone: 632-7500 Off. Hours: T 2.30-4 PM, W 2.30-3.30, Th 11.30-1 and by appt.

Course Description: This course offers an introduction to historical research and writing for history majors and minors. We will Required books: (available through SBUShopRed.com) practice “thinking like historians” and 1. Richard Marius and Melvin E. Page, mastering its core competencies. As our Short Guide to Writing About History, object of practice, will examine the (9th Ed.) FYI, earlier, cheaper 6th - 8th history of three forms of “modern” eds. can be substituted for the 9th ed. persuasion: product advertising, public 2. Tim Wu, The Attention Merchants: relations, and political propaganda. The Epic Scramble to Get Inside Our Although readings focus primarily on Heads (Knopf, 2016) the modern U.S., students are welcome Additional readings will be posted on to explore other time periods and our Blackboard site. countries. We will tailor the course to your individual interests. Course Requirements:

Course objectives: 1. Class attendance, participation, and By taking this course, students will be ungraded homework assignments. able to: Counts 20% of your course grade. Regular attendance and in-class 1. identify different forms of persuasion engagement are essential, not optional, and their varied uses in the past requirements. If you have more than 2. distinguish between primary and two unexcused absences, your secondary sources and the different participation grade will suffer. The skills needed to analyze them participation grade includes the first 3. Identify and critique historical team work assignment as well as arguments and the evidence used to completion of short ungraded support them assignments done either as homework 4. generate their own historical or in class. arguments and narratives 2. First written assignment: book 5. produce a well organized, well review due Feb. 18 Counts 25% of written paper with citations done in your course grade. Chicago style, the historian’s gold You will write a 3-4 page (double standard spaced) book review of Wu’s Attention

1 Merchants. This assignment is designed to assess your mastery of course BLACK BOARD SITE: objectives 1, 2, 3, and 5. Guidelines will I will post course announcements, class be provided. It must be submitted to notes, documents, readings, and other SafeAssign before I will grade it. Late important information on our BB site, papers will be penalized unless you have which can be accessed at an acceptable excuse (illness or major http://blackboard.sunysb.edu. In order life emergency) to log into this website, you will need your Blackboard user name and 3. Second written assignment: a password. If you have trouble logging research paper due in stages outlined on, go to one of the 11 campus SINC below. Final version due May 11. sites for help. For their locations and Counts 50% of your course grade. schedules, go to You will research and write a 7-10 page http://sinc.sunysb.edu/Sinc” paper (double spaced and with Chicago style citations) on a topic you select. General Course Policies Guidelines will be provided. This assignment will test your mastery of 1. Disability Support Services: course objectives #1, 2, 3, 4, and 5. The If you have a physical, psychological, paper will be due in stages as listed medical or learning disability that may below so I can give you maximum impact your course work, please contact feedback. It must be submitted to Disability Support Services,128 ECC SafeAssign. Building (631) 632-6748. They will determine with you what Deadlines are as follows: accommodations are necessary and Feb. 27: paragraph statement of appropriate. All information and proposed topic due documentation is confidential. Mar. 12: 1-2 page proposal with annotated bibliography of secondary 2. Academic Integrity: sources due Each student must pursue his or her Mar. 26: selection and analysis of academic goals honestly and be primary source due personally accountable for all submitted April 9: rough draft due work. Representing another person's May 11: revised draft due work as your own is always wrong. Both the rough and final drafts must be Faculty are required to report suspected submitted to SafeAssign before I will instances of academic dishonesty to the grade them. Failure to stick to the Academic Judiciary. For more deadlines may result in a penalty unless comprehensive information on you have an acceptable excuse (illness academic integrity, including categories or major life emergency). of academic dishonesty, please refer to the academic judiciary website at Short in-class presentation on your http://www.stonybrook.edu/uaa/acade research project. Counts 5% of your micjudiciary/ course grade. (will be graded on a pass/fail basis). 3. Personal Integrity: You will be asked to do a short (5-10 Stony Brook University expects min) in-class presentation on your topic students to respect the rights, the last month of classes. A sign up privileges, and property of other people. sheet and guidelines will be provided. Faculty is required to report to Judicial

2 Affairs any disruptive behavior that In class: team 2 will lead discussion of interrupts their ability to teach, questions and examples compromises the safety of the learning environment, or inhibits students’ Feb. 11 ability to learn. Reading: Wu, pp. 181-249.

In class: team 3 will lead discussion of OUTLINE OF COURSE TOPICS AND questions and examples READINGS

Readings available on our Blackboard Feb. 13 site are marked BB below. Please note: I Reading: Wu, pp. 251-344. may swap out some readings when I get In class: team 4 will lead discussion of a better sense of your interests, but the questions and examples amount of work required will stay the same. Part 3: THEORIES AND EVIDENCE:

USING PRIMARY SOURCES Part I: GETTING STARTED

Jan 28: meet and greet Feb. 18 Organizational course meeting; Reading: Marius and Page, Chapter 2; overview of course objectives Fowles, “Deciphering advertisements” In class: Form teams to lead Wu BB. discussion. In class: practice reading

advertisements Jan. 30 what does it mean to think like Book review due today a historian?

Reading: read Marius and Page, 1-8; Feb. 20 Wineburg, “Thinking like a historian” BB Reading: Schudson, “The Advertiser’s and AHA, “History Discipline Core.” BB Perspective” BB: “Does Internet Homework # 1 due: Complete Advertising Work?” BB worksheet and self-assessment based Homework #2 due: come to class today on reading of AHA document prepared to pitch your initial idea for a

paper topic. Part 2 UNDERSTANDING AND In class: discussion of how to use and CRITIQUING SECONDARY SOURCES understand advertisements as historical

evidence Feb. 4

Reading: come to class having read Wu, Feb. 25 pages 3-81 Reading: Heuston, “Weapons of Mass In class: team 1 will lead discussion of Instruction,” BB; Jowett and O’Donnell, their questions and examples “How to Analyze Propaganda” BB If there’s interest: Superbowl ad analysis In class: discussion of how to use and

understand propaganda as historical Feb. 6 evidence Reading: come to class having read Wu, pages 83-180

3 Feb. 27 Week of Mar 16 SPRING BREAK Reading: Taylor, “World War 2,” NN. Homework #3 : visit AHA website and Mar. 24 select one WW 2 pamphlet to read. Reading: M and P, Chapter 2; In class: practice analyzing propaganda “Understanding the Role of Questions in samples provided Historical Thinking and Learning” Paragraph statement for paper topic Homework #5: prepare a list of the due today questions you want to address in your paper Mar 3 In class: workshopping of your questions Reading: Marius and Page, 8-25 and Ch. and potential arguments 3 LIBRARY VISIT: working session with Mar. 26 Chris Filstrup in Melville Library, Reading: Marius and Page, Ch. 4. Classroom A. Come to class prepared to discuss your preferred system for note taking. PART 4: RESEARCHING YOUR OWN Sample of primary source with brief PAPER commentary due today Mar. 26

Mar. 5 Mar. 31 Reading: Read M and P 98-107; choose Reading: Tavris and Aronson, excerpts and read ONE of the secondary articles from Mistakes Were Made But Not By in the WW2 folder; Me, BB Homework #4 Complete the worksheet on In class: Workshopping of primary your chosen article before class. source commentaries In class: You will work in groups to “dissect” the different modes of historical PART 5: WRITING UP YOUR RESEARCH writing used in your chosen articles. April 2 Mar. 10 Reading: M and P, Ch. 5. Special event: C-Span Visit Grammar bootcamp: how to avoid the Your choice: what do you want to be most common grammatical errors “lectured” about? Homework #5: use a search engine to find April 7 ONE secondary source and one primary source relevant to the paper topic you are Reading: M and P, Ch. 6 interested in doing. Complete the Footnote boot camp: how to do them worksheet provided. right the first time!

Mar. 12 April 9 Reading: Read M and P, Chapter 3 Film showing “Denial” Revised proposal and initial bibliography for Rough drafts of papers due today April 9 research paper due today March 12

4 April 14 Begin class presentations April 30 Class presentations April 16 class presentations May 5 Class presentations April 21 Class presentations May 7 Rough drafts returned with comments Class presentations

April 23 Class presentations

April 28 Class presentations

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