INDEX

A Anheuser-Busch InBev, 314, 316, 317, Absinthe, 217, 218 321, 324 Absolut, 197, 198 Anisette, 221 Accountants, 586 Anton Airfood, 18 Accounting errors, 581 Apertifs, 215 Acidity, 277, 278, 282, 319 Apple brandy (applejack), 209, 214 ADA (Americans with Disabilities Act), 103, Appletini, 438–439 502–504 Apricot brandies, 214 Advertising, 316, 677–678 Aquavit, 198 After-dinner drinks, 207–215, 591 Argentinean wine, 264 Age Discrimination in Employment Act, 504 Armagnac, 211–212 Aggravation, 453 Arrack rum, 204 Aging, of alcohol, 39–40, 185, 202, 203, Assault and battery insurance, 662 245–246 Assorted discount, 538 Agua fresca, 369 Atmosphere, 88–89, 91–93, 629–632 Air conditioning, 102 Auditors, 676 Airline beverage service, 24–25 Australian wine, 267–268 Airport bars, 18, 95, 96 Auto insurance, 662 Alberto, 425 Automated pouring systems, 130–131, Alcohol and Tobacco Tax and Trade Bureau 601–602 (TTB), 205, 327, 330, 655, 672 AVA (American Viticulture Area), 260, 261 Alcohol content, 175–177, 318–319 Alcoholic beverages, 9–10, 16–17, 172–177. B See also specifi c headings B-52 (cocktail), 449 Alcoholism, 39, 42–46 Baby Boomer customers, 78 Alcohol tolerance, 58 BAC, see Blood alcohol content Ale, 5, 158, 160, 317, 323, 332–336, 338 Bacardi, 201 Ale/lager hybrids, 336 Backbar, 107–108 Amaretto, 221 Backbar equipment, 124–127, 141. See also Amber rum, 202 COPYRIGHTEDspecifi c equipment MATERIAL American brandies, 208–209 Bacterial hazards, 359–363 American Viticulture Area (AVA), 260, 261 Balance sheets, 564 American wine, 260–264 Bank, opening the, 385–387 Americans with Disabilities Act (ADA), 103, Bank-count slips, 385, 394 502–504 Bar(s). See also specifi c headings Amer Picon, 223 atmosphere in, 88–89, 91–93 Amontillado, 260 beverage-only, 18–19 Anejo tequila, 206 clientele of, 75–80, 86 Angel’s Kiss, 426 closing, 390–394 Angostura, 223 and competition, 86–87 Anheuser-Busch Company, 6, 7, 55, 96, 314, décor in, 93–94 330, 546, 663 design of, 95–97

BINDEX.indd 711 03/11/10 10:51 PM 712 INDEX

Bar(s) (continued) Beverage controls, 604–609 with entertainment, 19–20 Beverage-cost method, 588 with food service, 20–22 Beverage directors, 480 layout of, 97–103 Beverage industry, 1 location of, 85, 87–88 airline beverage service, 24–25 purchasing supplies for, 556–557 bars with entertainment, 19–20 selection and placement of bar, 103–114 bars with food service, 20–22 selling high-end spirits, 80–85 beverage-only bars, 18–19 and smoking, 22–23 hotel beverage operations, 23–24 working with designers/consultants, 114–116 and smoking, 22–23 Barback, 475 taverns, 10–12 Bar Code, 66 types of sales in, 16–17 Bar-code scanners, 550 Beverage laws, 497–499 Bar mixes, see Mixes (mixers) Beverage-only bars, 18–19 Barspoons, 147, 148 Beverage stewards, 480 Barstools, 101, 107 Bin cards, 546 Bar strainers, 147, 148 Binge drinking, 44–45 Bartenders, 84, 387–391, 472–475, 494–496, 610 Biodynamic wine, 263 BATF, see U.S. Bureau of Alcohol, Tobacco, and Firearms Bitters, 223–224, 382 Bathtub gin, 199–200 Black malt, 320 Batidas cocktails, 204 Black Russian, 421 BDA (budget deviation analysis), 578, 579 Blended American whiskey, 193 Beefeater’s Gin, 79 Blended grain Scotch whisky, 186 Beer(s), 309–354. See also Ale; Lager Blended malt Scotch whisky (BMSW), 186, 188 alcohol content of, 175, 318–319 Blended mixed drinks, 455–458 ale/lager hybrids, 336 Blended Scotch whisky, 186 beer-making process, 322–323 Blended straight whiskey, 193 craft, 309, 311–313 Blenders, 131–133, 455 domestic beer market trends, 315–317 Blend method, 442, 444 draft-, 140–144 Blendtec, 132 fermenting of, 172 Blood alcohol content (BAC), 33, 48–52, 54, 56 and food service, 21 Bloody Mary, 414, 417–418 and Generation X and Y customers, 79 Blush wines, 232 and health, 36 BMSW (blended malt Scotch whisky), 186, 188 history of, 5–7, 310–311 Bock beers, 331 importing and exporting of, 317 BODs (born-on dates), 343, 546 from macrobreweries, 313–315 Bois Communes, 211 mixing, 341–343 Bons Bois, 211 nonalcoholic, 336–337 Borderies, 211 on-premise promotions for, 338–341 Born-on dates (BODs), 343, 546 packaging of, 323–325 Bottle chillers/coolers, 136, 143 pasteurization of, 325–326 Bottle wells, 127 popularity of, 17 Bouncers, 479 pour-cost analysis, 599 Bourbon, 9, 189–192 private-label, 341 Boxed wines, 526 raw ingredients in, 319–322 Brandy, 8, 9, 208–215, 232, 591 sampler packs of, xi Brandy Alexander, 451 selling, 337–343 Brazilian wine, 269 serving, 350–354 Break-even point, 573, 576 storage of, 143–144, 343–350, 546 Breweries: Beer boxes, 140, 141 macro-, 313–315, 326, 329 Beer lists, 337–338 micro-, 17, 311, 324, 341 Beer sommelier, 479 regional, 312 Benedictine, 221 Brewing, 322, 323

BINDEX.indd 712 03/11/10 10:51 PM INDEX 713

Brewpubs, 21, 311–312 Classifi ed growths (French wines), 254 Brown-Forman, 192 Closeouts, 531 Brown goods, 16, 17, 183–194. See also specifi c CO (Certifi cate of Occupancy), 659 brown goods Cobra guns, 109, 128 BTG wine programs, see By-the-glass wine programs Cocktails, 17, 342, 400, 590. See also Mixed drinks Budget deviation analysis (BDA), 578, 579 Cocktail freezers, 131, 132 Budgeting, 88, 565–577 Cocktail shakers, 146–147, 440 Bud Light, 316, 317 Cocktail stations/units, 127 Bulk process (sparkling wines, 247 Codes (bar layout), 102–103 Bundling (pricing), 642–643 Coffee drinks, 428–431, 455 Business identity, 643–644 Cognac, 9, 209–211. See also Brandy Business plans, 620–625 Cointreau, 216, 221 Business valuation, 624 Collins drinks, 422, 446, 447 By-the-glass (BTG) wine programs, 286, 287, 289, Collins glasses, 162 302–303 Compensation, of employees, 507–516 Competition, 86–87, 595, 622, 627, 629 C Compound gins, 201 Cachaça, 204–205, 451 Concept bars, 95 Caipirinha, 204, 451 Condiments, 381–383 California wines, 252, 261–263 Condiment trays, 151, 153 Call brands, 17, 128 Congeners, 42 Calvados, 214 Construction costs, 565 Campari, 223 Consultants, 115, 514 Campbeltown malts, 188 Contract brewers, 312, 341 Canadian beer, 317 Contract labor, 514, 515 Canadian whisky, 192–193 Contribution margin, 583, 587 Cap catchers, 154 Control phase, 577, 579–586 Cape Codder, 416 Control states, 529, 530, 653 Capital risk, 536 Coonawarra wines, 267–268 Captain Morgan’s Rum, 201 Coors, 314, 315, 325 Carbonated mixes, 128–129, 370–371 Copyrights, 644 Carbonators, 128, 129 Cordials, 215–222 CARE (Serving Alcohol with Care), 498 Corks, 243–245, 296–297 Carrying costs, 536 Corked wine, 301 Cash controls, 609–612 Corkscrews, 154–155, 295 Cash drawers, 164 Corn whiskey, 193 Cashfl ow, 564, 573–575 Cortese, 240 Cashiers, 611 Cosmopolitan (cocktail), 439 Cash registers, see Point-of-sale (POS) terminals Cost percentage, 570, 587 Casinos, 19 Cost-percentage method (beverage control), 605, 606 Certifi cate of Occupancy (CO), 659 Cote Rotie, 236 Chairs, 101 Cover charges, 479 Chambord, 221 Craft beer, 309, 311–313 Champagne, 232, 247, 256, 292, 298–300. See also Craft Beer Institute, 479 Sparkling wine Cream, 376 Chapitalization, 241 Cream drinks, 451–452 Chartreuse, 221 Cream sherry, 260 Chateuneuf-du-Pape, 236, 256 Credit memos, 541, 542 Cherry brandy, 214 Credit restrictions, 665 Chilean wine, 268–269 Creme de cacao, 221, 452 Chinese beer, 317 Creme de menthe, 221 Chinese wine, 269–271 Criminal liability, 47 Cigar bars, 22, 76 Crisis management, 66–67 Civil Rights Act, 502, 505 Cruzan, 203

BINDEX.indd 713 03/11/10 10:51 PM 714 INDEX

Curacao, 221 E Customers: ECR (electronic cash register) units, 164, 612 age of, 660 EEOC (Equal Employment Opportunity Commission), and cash controls, 611 103, 504, 505 estimating amount of potential, 86 Eggnog, 453 and marketing, 626–627, 630, 632 Eighteenth Amendment, 14. See also Prohibition types of, 75–80 Electrical wiring, 102, 110, 658 watching behavior of, 59 Electronic cash register (ECR) units, 164, 612 and wine lists, 279 Employee management, 471–520 Cutting boards, 153 barback, 475 Cynar, 223 bartenders, 472–475, 494–496 and beverage control, 606 D compensation, 507–516 Daiquiri, 440, 442, 445, 457 feedback from employees, 642 Dairy drinks, 451–455 hiring and scheduling, 482–491 Dark rum, 203 labor and employment laws, 502–507 Data analysis, 584–586 management positions, 480–482 Debt level, 564–565 and responsible alcohol service, 64–65 Decanters, 300 security positions, 479–480 Decanting wines, 300–301 servers, 475–476 Décor, 93–94, 631 training, 491–501 Demerara rum, 204 wine stewards/sommeliers, 476, 478–479 Dependent care accounts, 517 Employee Polygraph Protection Act, 506 Depletion-allowance forms, 552, 553 Employer Identifi cation Number, 517–518 Depression, 57–58 Employment laws, 502–507 Design, of bar, 95–97, 114–116 English gin, 200 Dessert wines, 233, 292 Enology, 2 Development costs, 566 Entertainment, 19–20, 76 Digestifs, 216 EPA (U.S. Environmental Protection Agency), Direct draw (draft beer), 344 140, 367 Direct shipments, 527–529 Equal Employment Opportunity Commission (EEOC), Disability compliance, 103 103, 504, 505 Discounts (purchasing), 537, 538 Equal Pay Act, 503–505 Discounted drinks, 595–597 Equipment, 123–169 Dispensing towers, 130 automated pouring systems, 130–131 Distillation, 3, 7–9, 173, 197, 201 costs of, 566 Distilled spirits, see Spirits draft-beer service, 140–144 Distilleries, 22 garnishing, 151, 153–154 Door staffers, 62 glassware, 156–164 Draft beer, 140–144, 323–324, 344–350, 546 guidelines, 167–168 Drambuie, 221 ice and ice machines, 136–140 Dramshop laws/liability, 47–48, 56, 661 mixers and blenders, 131–133 Drinking-age laws, 54–55, 660 mixing and pouring, 144–151 Drink menus, 460–465. See also Beer lists; Wine lists for mixing drinks, 127–129, 144–151 Drink size, 601–602 point-of-sale terminals, 164–167 Driving under the infl uence (DUI) laws, 50, 52–53 for serving, 154–156 Driving while intoxicated (DWI) offenses, 50–53 sinks and glasswashers, 133–136 Drug interactions, with alcohol, 37, 58 underbar and backbar, 124–127 Drunken-driving laws, 50–54 Event marketing, 316 DUI (driving under the infl uence) laws, 50, 52–53 E-Verify, 489 Dutch gin, 200 Exclusives (alcohol sales), 531 DWI (driving while intoxicated) offenses, 50–53 Extractive distillation, 197

BINDEX.indd 714 03/11/10 10:51 PM INDEX 715

F Funnels, 150 FAE (fetal alcohol effects), 38, 58 Furniture, 97, 101–102 Fair Labor Standards Act (FLSA), 506–510, 518 Fusel oils, 180 Family and Medical Leave Act, 503, 506 FUTA (Federal Unemployment Taxes), 516–517 Farmhouse ale, 143, 334 Futsuu-shu sake, 234 FAS (fetal alcohol syndrome), 38, 58 Fatty liver, 42 G Federal Insurance Contribution Act (FICA), 516 Galliano, 221 Federal minimum-wage requirements, 507–508 Garnishes, 376–381, 402 Federal Unemployment Taxes (FUTA), 516–517 Garnishing equipment, 151, 153–154 Fermentation, 6, 7, 172, 241, 323 Gastro pubs, 95 Fermented beverages, 172 Gay-Lussac (G-L) proof system, 176 Fernet Branca, 224 Generic wines, 248–249 Fetal alcohol effects (FAE), 38, 58 German wine, 265–267 Fetal alcohol syndrome (FAS), 38, 58 Gin, 8, 36, 198–201, 436 FICA (Federal Insurance Contribution Act), 516 Gin and Tonic, 412–413 FIFO (fi rst in, fi rst out) system, 546 Gin Fizz, 448 Filtration, 197 Glass, mixing, 146, 147 Financial statements, 571 Glass brushes, 133, 134 Fin Bois, 211 Glass frosters, 136 Fine Champagne, 211 Glass rimmers, 151 Finlandia, 198 Glassware, 156–164, 286, 291–293, 351–354, 362, 363, First in, fi rst out (FIFO) system, 546 602–604 Fixed expenses, 570 Glasswashers, 110, 133–136, 351 Fixtures, 97 G-L (Gay-Lussac) proof system, 176 Fizz, 446, 448 Golden gin, 201 Flake-ice machines/fl akers, 139 Gold rum, 202 Flavored vodkas, 197, 199 Gold tequila, 206 Flexhoses, 128 Grain Scotch whisky, 187 Floor, bar, 112 Grand Champagne, 210 FLSA (Fair Labor Standards Act), 506–510, 518 Grand Marnier, 221 Flutes, 292 Grape varietals, 231, 235–238, 240 Food, 84, 282–283, 338, 339, 384, 633–634 Grappa, 213–214 Food service, 18–22, 630 Grasshopper, 451 Footed ware, 159, 160 Grasshopper Blend, 455 Forecasting, 567, 568, 573–575 Graves wines, 238, 254 Fortifi ed wine, 232–233 Gravity-feed machines, 132 Framboise, 214 Green Mountain Beverage, 223 Frangelico, 221 Grey Goose, 198 Frappes, 419 Gross operating profi t, 583 Free drinks, 595–597 Gross profi t, 583, 587 Freezers, 136 Gross-profi t method, 589 French wine, 252–257 Guinness, 315, 320, 335 Freshness dating (beer), 343 Front bar, 107 H Frozen drinks, 131, 455–458, 591 HACCP (Hazard Analysis of Critical Control Points) Frozen drink dispensers, 131, 132 system, 359 Frozen Peach Margarita, 457 Half-kegs, 140 Fruit garnishes, 377–379 Hand-crafted beers, 311 Fruit-juice drinks, 414–417 Handheld point-of-service devices, 613 Fruit squeezers, 150 Hand shakers, 146–147, 440 Functional water, 362–363 Hangovers, 42–43

BINDEX.indd 715 03/11/10 10:51 PM 716 INDEX

Happy hours, 66, 642, 643 Internet sales, 527–529 Happy Hour specials, 21 Inventory, 280, 535, 546–556 Hard ciders, 209, 222–223 Invoices, 540–541, 676 Hard lemonade, 223 Irish whiskey, 188–189 Harvey Wallbanger, 416–417 Island malts, 188 Hazard Analysis of Critical Control Points (HACCP) Italian wine, 257–259 system, 359 Health, 9–10, 35–40, 358 J Health department inspections, 658–659 Jack Daniel’s, 192 Heating, 102 Jagermeister, 223–224 Heineken, 315 Jiggers, 145, 404, 405 Hendrick’s, 201 Jim Beam, 192 Hermitage, 236 Job analysis, 482 Highballs, 408, 410–413, 590 Job descriptions, 482–485 Highball glasses, 162, 412 Jose Cuervo, 207 High-end spirits, 81–84, 524 Jug wines, 248–249 Highland whiskies, 187–188 Juices, 372–375 Himbeergeist, 214 Juice drinks, 414–417 Hiring employees, 482–491 Julep, 424 Honjozo sake, 234 Junmai sake, 234 Honkaku, 235 Hookah bars, 22 K Hostesses, 62 Kahlua, 79, 221 Hot drinks, 428–431 Kamikaze, 449 Hotel beverage operations, 11, 23–24, 83 Kegs, 140, 144, 323, 324, 336, 344–345, 347–349, 541 House brands, 127, 128, 524 Keg-and-tap systems, for wine, 286, 287 Hydrometers, 176 Kentucky whiskey, 190 Ketel One, 198 I Kir, 214, 423 I-9 form, 489–491 Korn, 198 Ice, 136–140, 294, 383 Krausening, 323 Ice chests/bins, 127 Ice-cream drinks, 453–455, 591 L Ice crushers, 139 Labels and labeling laws, 231, 318, 666, 668–673 Ice machines, 124, 136–140 Labor laws, 502–507 Ice scoops, 147, 149 Lager, 318, 326–329, 331 Ice tongs, 147, 149 on beer lists, 337–338 Identifi cation, checking, 62, 663–664 glass mugs for serving, 158 Immigrants, 73, 487 history of, 6 Immigration Control and Reform Act, 502, 505 hybrids of ale and, 336 Imported beers, 17, 317 top-fermented, 323 Imported fruit brandies, 214 Latino customers, 73, 77–78, 325 Incident reports, 61 Laws: Income, 518–519, 583 beverage, 497–499 Income statements, 579, 582–584 blood alcohol content, 48–50 Industry comparisons, 478, 577 disability, 103 Inferno Pepper-Pot, 197 dramshop, 47–48, 56 Infusion, 199, 200, 668 drinking-age, 54–55, 660 Inlet chillers, 139–140 drunken-driving, 50–54 Inspections, 658–659, 675 labeling, 668–673 Insurance, 517, 661–663 labels and labeling, 231, 318, 666, 668–673 Interior designers, 94, 115–116 labor and employment, 502–507

BINDEX.indd 716 03/11/10 10:51 PM INDEX 717

local option, 655–657 Martini glasses, 157–158 minimum-wage, 507–508 Mashing, 320, 322 per se, 50–51, 56 Mash tun, 323 Layered mixed drinks, 425–428 Mass-market brewers, see Macrobreweries Layout, bar, 97–103 Mechanical dispensing systems, 114 Lemongrass Margarita, 445 Medicare, 516 Liabilities, 564, 565 Medication, 37, 58 License states, 529, 530, 653–654 Mescal (mezcal), 207 Licensing regulations/restrictions, 102–103, 657–658, 677 Metaxa, 213 Light beers, 17, 316, 326, 327 Mexican beer, 316, 317 Lighting, 93, 102 Michelob, 321 Limited drink menus, 462–463 Microbrews, 17 Limoncello, 221 Microbreweries, 17, 311, 324, 341 Line extensions, 195, 371 Milk, 376 Liqueurs, 215–222 Milk punches, 452, 453 Liquor, see Spirits Miller, 314–315, 324 Liquor liability, 661 MillerCoors, 315, 317, 321, 330 Liquor licensing, 102 Minibars, 23–24 Local option laws, 655–657 Minimum wage, 507–508 Location, of bar, 85, 87–88, 622 Mint Julep, 424 London Dry gin, 200 Mixes (mixers), 131, 131–133, 365–376 Long-draw system (draft beer), 344, 345, 348 carbonated, 370–371 Long Island Iced Tea, 425 juices, 372–375 Loss of earnings insurance, 662 simple syrup, 375–376 Low-carbohydrate beers, 327 and water safety/potability, 366–370 Lowlands malts, 187 Mix can, 146 Mixed drinks, 400–432. See also specifi c drinks M alcohol-free, 458–459 Maceration (liqueurs), 216 blended and frozen, 131, 455–458, 591 Macrobreweries, 313–315, 326, 329 coffee/hot drinks, 428–431, 455 Maderized wine, 301 Collins drinks, 422, 446, 447 Magellan, 201 cream/dairy drinks, 451–455 Mai Tai, 450 defi ned, 177 Malternatives, 55, 316, 329, 330 developing recipes for, 402–407 Malt liquor, 318, 329, 330 fruit-juice drinks, 414–417 Malt Scotch whisky, 186–187 highballs, 408, 410–413, 590 Management positions, 480–482 layered, 425–428 Manhattans, 434–436, 438–439 liquor drinks on ice, 418–421 Margarita, 445, 457 martinis and Manhattans, 201, 434–439 Marketing, 625–642 old-fashioned, 423–425 atmosphere components in, 629–632 pricing, 588, 589 bar food/snacks, 633–634 Rickey drinks, 422 and business identity, 643–644 shooters, 218 of light beers, 327 shots/shooters, 448–450 with personal contacts, 638–640 sours/sweet-and-sour, 439–448, 457 positioning your business, 626–629 structure and components of, 402 and pricing, 642–643 terminology, 401, 407 promotional events, 639–641 tropical, 450–451, 457 and publicity, 636–638, 640 Mixing cups, 146, 147 word-of-mouth, 634–636 Mixing drinks, 127–129, 144–151, 341–343 Market segments, 81, 625 Mixing glasses, 146, 147 Martinis, 201, 434–439 Mixing steel, 146

BINDEX.indd 717 03/11/10 10:51 PM 718 INDEX

Mixologists, see Bartenders Pedro Ximenez (grape), 260 Mixology, 400–401. See also Mixed drinks Periodic order method, 539 Mix ratio, 129 Permits, 657 Mixtos, 206 Pernod Anise, 218 Mocha Rum Cooler, 431 Perpetual inventory, 539, 552, 554 Mocktails, 17, 371, 464 Per se laws, 50–51, 56 Modular bar designs, 103 Petite Champagne, 210 Mojito, 413–414 Physical inventory, 549–556 Molson Coors Brewing Company, 315, 319 Pickup stations, 109, 127 Muddlers, 147, 150, 151 Pilsners, 318, 320, 328 Mugs, 158, 160, 161, 354 Pilsner glasses, 160 Multiple facings, 108 Pinas, 205–206 Music licensing, 677 Pina Colada, 450 Myers’s rum, 203 Pirassununga 51, 205 Mystery shoppers, 641–642 Pisco, 213 Place-of-origin wine names, 249–250 N Plastic bottled beer, 324–325 National Labor Relations Act, 506 Pliny, 3, 9 National Sanitation Foundation International (NSFI), 124, Plumbing, 102, 110, 658 363, 367, 658–659 PlumpJack, 245 Net income, 583 Plymouth gin, 200 Net profi t, 564 POs (purchase orders), 539, 540 Net-worth capital, 564 Point-of-sale (POS) terminals, 113–114, 164–167, 523, 606, Neutral spirits, 181, 185, 196 612, 614–616, 675 Noisette, 221 Poire William, 214 Nonalcoholic beers, 17, 336–337 Policies, developing, 63–64 NSFI, see National Sanitation Foundation International Pomace brandies (grappa), 213–214 Nutrition, 41–43. See also Health Port, 233, 293 Portable bars, 114 O Port houses, 265 Occupancy requirements, 658 Portuguese wine, 264–265 Oenology, 2 POS terminals, see Point-of-sale terminals Old Fashioned, 423–424 Postmix dispensing system, 128–129 Old Forester Bourbon, 183 Post-offs, 531, 537 Old Tom gins, 200 Potential sales-value method (beverage control), 607–608 151-proof rum, 204 Pour-cost analysis, 598–600 Oregon wineries, 263–264 Pourers, 145, 146 Organic wines, 263, 674 Pouring brands, 127, 128 Ounce method (beverage control), 606–607 Pouring drinks, 144–151, 352–354, 601 Ouzo, 221–222 Pouring stations, 109, 110 Overrun, 132 Pouring systems, 130–131 Overtime pay, 503, 510–513 Pousse-café, 425–426, 428 Pregnant women, 38, 58 P Premium brands, see High-end spirits Packaging, 323–325, 526 Premium lagers, 326 Palo cortado, 260 Premix dispensing system, 128 Par stock, 363–364, 533–535, 546, 609 Pre-opening budget, 565–577 Participatory bars, 95 Press releases, 637 Pasteurization, 6, 325–326 Price, purchasing, 536–538 Pastis, 218, 222 Pricing, 586–600 Payroll costs, 584–585 cost/price relationship, 587–590 Payroll taxes, 516–517 demand/price relationship, 590 Peat, 186, 188 free and discounted drinks, 595–597

BINDEX.indd 718 03/11/10 10:51 PM INDEX 719

pour-cost analysis, 598–600 Red grape varietals, 235–237 price categories, 590–591 Red label rum, 203 as promotional tool, 642–643 Red wines, 231 on wine lists, 279, 288–289 glassware for, 292 wines, 597–598 process of making, 241, 243 Printers, 164 South African, 268 Private-label beer, 341 tasting, 276 Private-label beers, 341 temperature for serving, 294 Product controls, 600–604 on wine lists, 281 Profi t planning, 563–616 Refrigerated storage space, 110, 141–143 beverage controls, 604–609 Regional breweries, 312 budgeting, 565–577 Registration regulations, 657–658 cash controls, 609–612 Regulations, 651–679. See also Laws cashfl ow, 564 on advertising, 677–678 control phase, 577, 579–586 on age of customer, 660 debt level, 564–565 alcohol content on wine labels, 317 net profi t, 564 and checking identifi cation, 663–664 and point-of-sale terminals, 612–616 and insurance, 661–663 pricing, 586–600 on items being sold, 659 product controls, 600–604 and keeping records, 674–677 Pro forma statements, 571, 573 labeling, 668–673 Prohibition, 2, 11–15, 187, 230, 652 licensing and registration, 102–103, 657–658, 677 Promotions, 66, 289, 338–341, 639–641, 676 local option laws, 655–657 Proof (alcohol content), 175–176, 180–182, 426 on products, 666–668 Property insurance, 661–662 purchasing, 664–666 Pubs, 10. See also Bar(s) taxes and revenue, 654–655 Publicity, 66, 636–638, 640 on time of sales, 659–660 Pull dates, 343 wine labeling, 231, 318 Purchase orders (POs), 539, 540 Religion, 4–5, 14 Purchasing, 523–541 Relish forks, 154 bar supplies, 556–557 Remodeling, 565, 632 glassware, 162, 163 Remy-Martin, 79 Internet sales/direct shipments, 527–529 Reports, 61, 517–519 placing orders, 538–541 Reposado tequila, 206 price factors in, 536–538 Requisition forms, 546–548 quantity, 533–536 Responsible alcohol service, 31–68 regulations on, 664–666 and alcoholism, 43–46 and suppliers, 529–533, 665–666 blood alcohol content laws, 48–50 timing of purchases, 536 crisis management, 66–67 wine, 526–527 dramshop laws and third-party liability, 47–48, 56 Pure malts, 186 drinking-age laws, 54–55 drunken driving laws, 50–54 Q and health, 35–40 Questionnaires, 641 and human physiology, 32–35 making plans for, 60–66 R and nutrition, 41–43 Radio stations, 637 and risk factors, 57–60 Ramos Fizz, 455 Responsible Beverage Service Council, 498 Raspberry brandies, 214 Restaurant industry, 11 Ready-to-drink (RTD) beverages, 329 Restaurant reviews, 637–638 Receiving, 541–543, 581 Restaurants with bars, 20–22, 75–76, 633 Recipes, drink, 602, 603 Restrooms, 630 Records, 61, 517–519, 674–677 Retailers, 529

BINDEX.indd 719 03/11/10 10:51 PM 720 INDEX

Revenue, 654–655 Silver rum, 202 Rickey drinks, 422 Simple syrup, 375–376, 382 Riedel Crystal, 156 Singapore Sling, 448 Rimming, 416 Single-barrel Bourbon, 190 Root:1 wines, 269 Single grain Scotch whisky, 186 Rose’s Lime Juice, 373, 374 Single-malt Irish whisky, 189 Rosé wines, 232, 241, 243, 264, 276, 292 Single-malt Scotch whisky, 186–188 Routers, 154 Singles bars, 76 RTD (ready-to-drink) beverages, 329 Sinks, 133–136, 362 Rum, 8, 201–204 Six-shooters, see Cobra guns Rum Milk Punch, 453 Skimming, 613 Rum vieux, 203 Skyy, 197 Rye whiskey, 193 Sloe gin, 201 Slush freezers, 131, 132 S Small-batch Bourbon, 190–192 SABMiller, PLC, 315 Smallware, 144–151 Sabra, 222 Smirnoff Vodka, 195, 198 Sake, 199, 233–234 Smith & Kerns, 453 Sales forecasting, 567, 568 Smoking, 22–23, 640 Sales training, 496 Snifters, 159 Saloons, 12 Sobriety tests, 50 Salt, 382, 383 Social Security taxes, 516 Sampler packs (beer), xi Sodas, 370, 371 Sanitation, 133–135, 358–363 Soju, 234 Sauza, 207 Solera system, 260 Scheduling employees, 482–491 Sommeliers, 300, 476, 478–479 Schnapps (aquavit), 198 Sours, 439–448, 457 Schnapps (liqueur), 222 Sour-mash yeast process, 190 Scotch, 185–188, 419. See also Whiskey South African wine, 268 Screwdriver, 414, 416 Southcorp, 267 Seasonal beers, 329, 331 Southern Comfort, 222 Security positions, 479–480 Spanish beer, 318 Selling drinks, 65, 337–343 Spanish wine, 259–260 Servers, 289–291, 475–476, 523, 610–611 Sparkling wine, 232, 246–247, 259, 292, 298 Service accessories, 384 Speakeasies, 14 Service bars, 114 Specialty drinks, 463–464, 591, 635 Service napkins, 295 Spill trough (front bar), 107 Serviettes, 295 Spindle blenders, 131 Serving trays, 156 Spirits, 173–174 ServSafe Alcohol, 56, 498 after-dinner drinks, 207–215 Sex on the Beach, 449 aging of, 182–183 Sexual harassment, 503, 505 bitters, 223–224, 382 Shake mixers, 131 blending of, 182–183 Shake-mix method, 442, 443 bottling of, 183 Shaojiu, 234 brown, see Brown goods Sherry, 233, 259–260, 293 characteristics of, 179–180 Shift-change policies, 65 and congeners, 180 Shochu, 234–235 distillation proof of, 180–182 Shooters, 218, 448–450 hard ciders, 222–223 Shots, 448–450 history of, 7–9 Shot glasses, 145, 601 liqueurs/cordials, 215–222 Shrinkage, 604–605, 676 sales statistics on, 171 Signature drinks, 82 selection of, 177–179

BINDEX.indd 720 03/11/10 10:51 PM INDEX 721

selling high-end, 80–85 Teenagers, 39 white, see White goods Temperance movement, 11. See also Prohibition Sports bars, 19, 20, 76 Tennessee whiskey, 190 Spritzer, 423 Tequila, 8, 205–207, 436 Staff schedules, 483, 486 Tequila puros, 206 Stainless-steel equipment, 124, 144 Tequilarias, 207 Standard (faucet), 140 Tequila Sunrise, 416, 417 Standard lagers, 326 Theft, 581, 604–605 Standards of Identity, 175, 190, 196, 200, 202, 208, 231, 317 Thermal shock (glassware), 163 Steam beer, 331 Third-party liability, 47–48, 56, 64 Steeping (liqueurs), 216 Tia Maria, 222 Steins, 160 Tip income, 518–519 Stemware, 156, 159, 160 Tip pooling, xi, 509 Stills, 181, 182 Tip Reporting Alternative Commitment (TRAC), 519 Stinger, 421 TIPS (Training for Intervention Procedures by Servers Stolichnaya, 196, 197 of Alcohol), 498 Storage, 323, 543–546 Tom and Jerry, 431 access to, 99 Top-fermented ale, 323 of beer, 143–144, 343–350, 546 Touch-screen monitors, 164, 165 equipment for, 141–143 TRAC (Tip Reporting Alternative Commitment), 519 refrigerated, 110 Trade dress, 644 of wine, 143, 302–303, 544–545 Trademarks, 643–644 Stouts, 318, 335–336 Training, 290, 291, 347, 481, 491–501 Straight whiskey, 193 Training for Intervention Procedures by Servers of Alcohol Strawberry Daiquiri, 457 (TIPS), 498 Stress, 40, 57–58 Trays, serving, 156 Strippers, 154 2,4,6-Trichlorophenol (TCA), 244, 245 Strip stamp, 666 Triple sec, 222 Sugar, 382 Tropical drinks, 450–451, 457 Sulfi tes, 246, 674 TTB, see Alcohol and Tobacco Tax and Trade Bureau Supervisors, 509–510 Tumblers, 159 Suppliers, 282, 529–533, 665–666 Turnover, 499–501, 632 Sustainable winegrowing, 263 Twenty-First Amendment, 14 Svedka, 198 ‘21’ Club, 15 Sweet-and-sour mixed drinks, 439–448 Twenty-Sixth Amendment, 54 Swizzle, 424–425 SWOT analysis, 622 U Unallocable expenses, 570 T Underbar, 107, 109–112 Table tent, 283 Underbar equipment, 124–127. See also specifi c equipment Table wine, 231–232 Underberg, 224 TAM (Techniques of Alcohol Management), 498 Undocumented employees, 487, 489 Tannins, 35, 235, 236, 277 Unemployment taxes, 516–517 Taps, 140 Uniforms, 387, 493–494 Tap boxes (beer boxes), 140 UK Bartenders Guild, 477 Tasting wine, 21, 276–279, 290 United States Bartenders Guild (USBG), 477 Taverns, 10–12. See also Bar(s) U.S. Bureau of Alcohol, Tobacco, and Firearms (BATF), Taxes, 516–517, 654–655 5, 655, 668 Tax stamp, 658 U.S. Department of Agriculture, 34–35, 674 TCA (2,4,6-Trichlorophenol), 244, 245 U.S. Environmental Protection Agency (EPA), 140, 367 TEAM (Techniques for Effective Alcohol Management) U.S. Food and Drug Administration, 223, 322, 360, 368 Coalition, 317 U.S. Justice Department, 103 Techniques of Alcohol Management (TAM), 498 U.S. Tax and Trade Bureau, 263

BINDEX.indd 721 03/11/10 10:51 PM 722 INDEX

Unlimited bars, 462 biodynamic, 263 Utensils, 362, 363 corks, 243–245 Utilities, 102–103 decanting, 300–301 fermenting of, 172 V fortifi ed, 232–233 Vacuum sealer, 302–303 and Generation X and Y customers, 79–80 Value, 624 and health, 35–36 Van der Hum, 222 history of, 2–4, 230 Variable expenses, 570 labels on bottles, 668, 672 Varietal wines, 248 naming of, 248–251 Variety packs (beer), xi and nutrition, 41 Vatted malts, 186, 188 organic, 263, 674 Vending machines, wine sold in, x as part of airline beverage service, 25 Ventilation, 22, 23 popularity of, 16–17 Vermouth, 233, 436 portion served, 56 Vienna lagers, 329 pour-cost analysis, 599 Vintage clearances, 531 pricing, 597–598 Vita Mix, 132 purchasing, 526–527 Viticulture, 2 red grape varietals, 235–237 Vodka, 16, 195–198, 436 and religion, 4–5 sake, 233–234 W server’s role in selling, 289–291 W-2 forms, 519 serving, 291–301 Wage complaints, 518 shochu, 234–235 Wallace and Hinz, 120 sparkling, see Sparkling wine Waring, 132 storage of, 143, 302–303, 544–545 Washington wineries, 262, 263 table, 231–232 Water, 16, 129, 137, 319, 320, 362–363, 366–370 tasting, 276–279 Watermelon Margarita, 445 white grape varietals, 237–238, 240 Web sites, 639 winemaking process, 241–243 Wedgers, 154 Wine bars, 21 Weinbrand, 212 Wine chillers, 293 Well, 127, 178–179 Wine.com, 527 Well brands, 127, 128, 524 Wine cooler, 422 Wheat beers, 332, 336 Wine fl ights, 286 Wheat malts, 320 Wineglasses, 291–293 Whiskey (whisky), 8, 9, 183–194, 419 Wine lists, 279–289, 303 Whiskey Sour, 440, 442 Winemaking, 241–243 White goods, 8, 16, 77, 194–207. See also specifi c white goods Wine spritzer, 177, 423 White grape varietals, 237–238, 240 Wine stewards, 300, 476, 478–479 White rum, 202 Women, 34, 37–39, 57, 77, 288 White tequila, 206 Wood management, 185 White wines, 231, 243, 276, 281, 292, 294 Word-of-mouth marketing, 634–636 Wholesaler’s basic permit, 664 Workers’ compensation insurance, 662 Widgets, 325 Working capital, 566 Wine(s), 14, 229–271, 275–304 aging and blending of, 245–246 Z alcohol content of, 175 Zesters, 154

BINDEX.indd 722 03/11/10 10:51 PM