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Texturline Creates Lifestyle Tdf Volume 1, Issue 1 Newsletter Date May 2011

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Texturline Creates Lifestyle Tdf Volume 1, Issue 1 Newsletter Date May 2011 Official newsletter from Texturline Canada Texturline creates lifestyle tdf Volume 1, Issue 1 Newsletter Date May 2011 Faux the four letter word in decoration Inside this issue: Sedona magic Page 2. sedona Due to the economic downturn, construction has probable suffered more than the GM‟s in America, the difference being it consists1000‟s of small and medium sized privately owned com- Lustra impact Page 3. panies. The overall losses surpass GM‟s losses, got no bailout lustra from the government and were left to go belly up or downsize. Moiré the metallic Page 4. Texturline like many companies had to seek an alliance to keep phenomena moiré in business, hence our association with Randall Roger group of companies. Randall bought Texturline in 2009 and we started to Moire other appli- Page 5. rebuild ourselves back into the market. Barry Affleck one of the cation methods Moiré- original owners of Texturline was chosen to revitalize the brand putting it back on top of the great innovators in the decorative industry. Metaltech the two Page 6. Getting down to business quickly revealed that the market had coat metal paint Metal lost ground to the current trends. As budgets in residential and commercial projects have been cut making decoration projects Stucco Italiano Page 7. fall into the luxury category. The enormous investments made Plasters of Italy Stucco by US and Multinational paint companies to promote color as Page 8. the new decorative platform, they almost destroyed demand for Stucco textures and decorative plaster. The main reason is of course price, decorative finishes are al least 3 times or more per foot Writers bio Page 9. than straight paint. Ask any decorative finisher the percentage of writers straight painting it will be over 50% of the income stream. As we know profits are at least 50% lower also, so what is the answer. Texturline who was one of the first to remove the work FAUX from its vocabulary has decided to revive that four letter word Special points of inter- giving it new meaning. By taking a page from the Italian work- est: book we are introducing economic faux finishing products with Don‟t miss out on Sedona L'italiano flair. See: Sedona - Lustra - Moiré read more………….. Find out about classes Read Drew Beninati pro- file Texturline introduces a taste of Venice Find out how to get free samples Get a free class on Stucco Stucco Italiano Italy – Stucco Italiano is the culmination of master Venetian plaster applicator and manufacturer, Giovanni Polistena‟s, life‟s work. Widely Italiano well sort of! known and respected throughout the Veneto region as one of a handful of Texturline on the buy on important innovators behind the modern re-birth of Venetian plaster, Giovanni‟s line sites like Faux like a manufacturing facility is one of the few throughout the entire country that is authorized by the Venetian Architectural Board to produce materials for histori- Pro. cal restoration. Plaster center goes live Texturline now distributes Stucco Italiano through its dealer network in Canada with buy on line. and the Untied States. Read more……….. tdf Page 2 Texturline creates lifestyle Sedona the one coat that adds a sparkle to walls The finish for less than 50 cents a square foot material and less than a dollar labor Available in a wide color range, two-base system Silver or Gold. Available in quarts and gallons. Gold base & Silver Base is easily tinted to custom colors. Soap and water clean up. Earth Friendly Low VOC wall coating. Coverage: 200 to 300 sq. ft. per gallon in one coat. Easy to apply, easy to maintain. Sedona metallic plaster finish is GREAT for hiding surface imperfections. Sedona leaves a background pearlescent film while at the same time a soft texture on top which when fully dry leaves a spangled reflective look. When colored, the two parts separate causing the underlying coat to be lighter and shinny the texture above darker and flat. This unique coating makes it possible to offer a very economic option where both material and installation cost can offer a competitive alternative to paint. Sedona is a luxurious new coating that complements any décor. This Faux finish is the answer for any low budget project providing a sophisticated option to flat painting. Application Methods Three Really Easy Steps… Prep: Mask, protect areas not to be coated. Spot repair if needed. Read directions on paint can for further directions. Substrate must be stable. Step 1: Apply an eggshell finish acrylic paint or Texturline Sharktooth primer of a similar tone. Apply one to two coats to achieve a premium quality paint job. Allow painted surface to dry overnight. Step 2: Apply with 3” or 4” natural hair chip brush in cross-hatch fashion. Cross hatch should be approximately 6” to 8” in length. Allow to dry. Dries in approximately 4 hours. This is a one coat finish creating a pearl base and textured overlay with spangles all in one applica- tion. Alternative: The use of a Magic trowel used after two coats cross hatched Sedona to lightly flatten the surface will produce a denser more compact finish, while retaining its other qualities. Two methods to Tips: Try using a wallcovering brush for a textile look. Rotate alternate applications coun- apply Sedona over terclockwise holding stipple brush flat to wall surface for a strié primed or latex YouTube key words: Sedona paint surface Volume 1, Issue 1 Page 3 tdf “Lustra” Metallic Plaster a Beautiful Shimmering Stone Finish For less Lustra wall finish can be produced in three easy to do steps. Highly durable, this finish was developed to cover walls with minor multiple imperfections. The reflective na- ture of Lustra makes it very desirable yet economical for medium priced projects. The fact it has a very desirable look makes it an ideal candidate for feature walls, kitchens and bathrooms. Working from dark to light, select a deeper tone to serve as your base coat. Select a similar color acrylic eggshell finish paint or tinted Texturline Sharktooth primer. See 1. Sharktooth primer allows for better grip and hide. The alternative works equally well that is going from light to dark which will produce a deeper dimensional look. The fact Lustra retains it texture makes it possible to create structured forms that 1. stand alone or can be profiled by a second tightly pulled coat see 2. Application Method Supplies and Tools: Drop cloth, water for clean-up, painter‟s tape, Texturline Shark- tooth Primer, two colors Lustra Metallic Plaster, 2 ½” polyester paint brush, 9” roller handle and ½” nap roller cover, paint tray, flexible Venetian Plaster trowel. Prep: Mask, protect areas not to be coated. Spot repair if needed. Read directions on paint can for further directions. Substrate must be stable. Step One: Apply a solid coat of Texturline Sharktooth Primer colored close to Lustra. Allow to completely dry, 1 to 4 hours. Step Two: Apply an organic, random smear coat of Lustra to the wall surface. Using a traditional Venetian plaster trowel held flat to the wall surface, smear material in even thick- ness using a random fashion. Lustra plaster should be applied no thicker than a dime. Work 2. small 3‟ x 3‟ sections. There is no need to maintain a “wet” product edge. Allow to dry over- night. Step 3: Apply fill coat. Using a traditional Venetian plaster trowel, apply the top coat holding trowel at a low angle and work the second layer to completely cover coat one. Easy to apply with a putty knife or trowel Highly reflective pearls and golds tdf Page 4 Texturline creates lifestyle Moire the silk plaster the phenomena ABOUT MOIRÉ Available in 105 Designer Colors from fan deck in many stores. Custom tinting available from Texturline and specialty stores Available in Iridescent gold or pearl bases. Quart - 0.850kg, Gallon - 3.4kg. Earth-friendly, low VOC coating. Decorative wall finish that can be applied by trowel, spatula, brush or roller. Soap and water clean-up. Dries to a durable, washable and easily maintained finish. Easily repaired. Spread rate of approx. 240 sq. ft., two coats per 3.4kg/gal container. Available Quarts - 60 sq. ft., Gallons 240 sq. ft. Now available in 1000 Benjamin Moore Colors. 6 oz. wet samples and color deck are available for purchase www.texturline.com www.plastercenter.com www.finishfx.com www.centurapaint.com TRADITIONAL APPLICATION STEPS Prep: Mask, protect areas not to be coated. Spot repair if needed. Read directions on paint can for further direc- tions. Substrate must be stable. STEP 1: Apply Sharktooth undercoat of a similar color. Two coats may be desired for drastic color changes. Allow to completely dry. It is best to allow the paint to dry overnight before proceeding to Step 2. STEP 2: Using a 6” Stainless Steel rounded corner flat blade or Venetian plaster trowel, load a small amount, 1 to 2 Tablespoons, of Moiré to the outside edge of the blade. Do not overload the blade. Using a low angle, apply a paper- thin coat of Moiré in 8” to 12” passes. Using a random pattern, apply Moiré, going up, down and side to side. This random pattern will cause light to reflect in a soft silk fabric-like appearance. IMPORTANT: Moiré should be applied the thickness a sheet of paper. Prevent over coating by limiting the amount of product applied to your blade. CAUTION: Blades become razor sharp during application. With Moiré there is no need to maintain a wet edge during application, simply start and stop as needed. Work smaller sections 4‟x 4‟ at a time, join sections by slightly overlapping edges of each section.
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