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FREE MECHANICAL BRIDE: FOLKLORE OF INDUSTRIAL MAN PDF Marshall McLuhan | 160 pages | 18 Oct 2008 | Gingko Press, Inc | 9781584232438 | English | Corte Madera, United States The Mechanical Bride - Wikipedia Published by Beacon Press, Boston Seller Rating:. About this Item: Beacon Press, Boston, Condition: Very Good. On the inside cover there is a large black ink stamp advertising the bookseller "Oxford Too". Seller Inventory More information about this seller Mechanical Bride: Folklore of Industrial Man this seller 1. From: Reader's Corner, Inc. Raleigh, NC, U. Trade Paperback. Fifth Printing, Aug This Mechanical Bride: Folklore of Industrial Man a VG, or better, 5th printing paperback copy, 2. BP More information about this seller Contact this seller 2. Published by Beacon Press About this Item: Beacon Press, Condition: Good. Original quarto paperback. Fourth printing, Good, with light rubbing and creasing to wraps. No former owner marks, bright square, uncreased spine. Ships from Dinkytown in Minneapolis, Minnesota. More information about this seller Contact this seller 3. No jacket. First paperback edition, first printing. Covers worn and dog eared. More information about this seller Contact this seller 4. Amsterdam First edition hard back binding in publisher's original peppermint green covers, black title and author lettering to the spine. Contains printed pages of German text with monochrome illustrations and photographs throughout. Fine condition book in near Fine condition dust wrapper with one small tear to the bottom edge of the front cover. Dust wrapper supplied in archive acetate film protection, this preserves and prolongs the life of the paper, it is not adhered to the book Mechanical Bride: Folklore of Industrial Man to the dust wrapper. Member of the P. More information about this seller Contact this seller 5. Published by Vanguard Press, New York Original Cloth. Condition: Near Fine. Dust Jacket Condition: Near Fine. Later Printing. More information about this seller Contact this seller 6. Englischsprachige Ausgabe. Umschlag angedunkelt, innen sauber. More information about this seller Contact this seller 7. More information about this seller Contact this seller 8. Condition: Good to Very Good. First Paperback Edition. First paperback edition. The Mechanical Bride: Folklore of Industrial Man that "first established McLuhan as the foremost and the wittiest critic of modern mass communications. Dozens of illustrations from ads, comic strips, columnists, etc. More information about this seller Contact this seller 9. Published by Vanguard Press. About this Item: Vanguard Press. Dust Jacket Included. McLuhan, Marshall. Vanguard Press. Seller Inventory ABE More information about this seller Contact this seller Published by Not Avail About this Item: Not Avail, Dust Jacket Condition: Includes dust jacket. Light foxing to the page edges. The dust jacket has some tears. Good condition is defined as: a copy that has been read but remains in Mechanical Bride: Folklore of Industrial Man condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory mon From: Anybook Ltd. Lincoln, United Kingdom. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,grams, ISBN Dust Jacket Condition: Very Good. First British Edition. First British Edition, It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. Inked name ffep. Clean, tight and strong binding with no underlining, highlighting or marginalia. Black cloth with gilt lettering to spine. Condition: Wrappers. Very good. Second printing. Beacon paperback No. Thin 4to. Marshall McLuhan's first, and most important, book. Thin 4to Second printing. Gutes Exemplar good Condition. First Edition. Shelf Wear. Published by U. A, Beacon Mechanical Bride: Folklore of Industrial Man this Item: U. A, Beacon, Published by Vanguard Press About this Item: Vanguard Press, Large hardback; no jacket; stated 1st ed. NY: Vanguard, Very Good in Good blue-colored dust jacket with insecting and loss along bottom of back panel. Mechanical Bride by Mcluhan - AbeBooks The Mechanical Bride: Folklore of Industrial Man [1] is a study of popular culture by Marshall Mechanical Bride: Folklore of Industrial Mantreating newspapers, comics, and advertisements as poetic texts. Like his later book The Gutenberg GalaxyThe Mechanical Bride is unique and composed of a number of short essays that can be read in any order — what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed. McLuhan is concerned by the size and the intentions of the North American culture industry. He believes everyone is kept in a "helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike. By using artifacts of popular culture as a means to enlighten the public, McLuhan hopes the public can consciously observe the effects of popular culture on them. The book argues anger and outrage are not the proper responses to the culture industry. This is why McLuhan uses punning questions that border on silly or absurd after each visual example. On the technique of amusement McLuhan quotes Poe's sailor, when he's locked into the whirlpool's walls looking at floating objects:. This amusement, McLuhan argues, born "of his rational detachment as a spectator of his own situation," [3] saved the sailor's life. By adopting the position of Poe's sailor, readers of Bride can escape from the whirlpool of popular culture. Marshall McLuhan's interest in the Mechanical Bride: Folklore of Industrial Man study of popular culture was influenced by the book Culture Mechanical Bride: Folklore of Industrial Man Environment by F. During the s, McLuhan regularly held lectures with slides of advertisements analysing them. He first referred to the present era as the Age of the Mechanical Bride induring a series of lectures in Windsor, Ontario. While critical, the Mechanical Bride: Folklore of Industrial Man of the essays was admiring at times, impressed with the skills of advertisers. The book underwent several title changes over four manuscripts before McLuhan settled on Bride. The first manuscript was titled Guide to Chaos. The following three manuscripts were titled Typhon in Americaafter the Ancient Greek mythological monster. The eventual title of the book reflects McLuhan's concern about the merging of sex and technology in advertising. McLuhan was frustrated by the editorial efforts of Vanguard Press. He resisted requests to cut entries, to expand on subjects, give examples, underline a point, or generally make the book easier for readers to understand. The Mechanical Bride was published in the fall of Did you notice the Model-T bodies of the women in that revived movie last night? From Mechanical Bride: Folklore of Industrial Man, the free encyclopedia. This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. Please help improve it by rewriting it in an encyclopedic style. November Learn how and when to remove this template message. Does the Bold Look mean that the crooner and his tummyache are finished? Can the feminine body Mechanical Bride: Folklore of Industrial Man pace with the demands of the textile industry? Why do newsmen pose as the last romantics? Or is it the first romantics? The rustic scene accentuates the positively phoney? Benson, Eugene; Conolly, L. London: Routledge, Herbert Marshall McLuhan. Ginko Press, Marchand, Philip Toronto: Random House. Marshall McLuhan. Figure and ground " Global village " Media ecology " The medium is the message " Metamedia Tetrad of media effects. Logan B. Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Italiano Edit links. The Mechanical Bride (paperback) | Gingko Press Goodreads helps you keep track of books you want to read. Want to Read Mechanical Bride: Folklore of Industrial Man. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Philip B. Meggs Introduction. This is the devastating book which first established Marshall McLuhan's reputation as the foremost and the wittiest critic of modern mass communications. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc. It shows how sex was first This is the devastating book which first established Marshall McLuhan's reputation as the foremost and the wittiest critic of modern mass communications. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
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