Extended Essay Code: Hmb426 Research Question: in What Ways
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Gossip Girl Viral Promotion Problem Statement
Group 4 - Round Table Media Case 14-1: Gossip Girl Viral Promotion Problem Statement: The CW’s show Gossip Girl has lost live viewers, which decreases the value of the advertising spots available during the show. The network seeks to increase live viewership by incentivizing viewers via a creative, viral campaign to watch Gossip Girl live instead of recording the show and watching it later. Critical Factors: A. The primary target market for this campaign is women, 18-24 years of age. The CW is the only network capturing women in this target. The secondary target market is college males. B. Increased use of digital video recorders, websites streaming television shows, and services like DirecTV and Tivo means that viewers are choosing to record shows and watch them later, and can fast forward through commercials.1 C. The CW has requested this campaign be a non-traditional and outside-the-box publicity and promotional campaign. The CW network executives highly admired Jack in the Box’s “Hang in There Jack” campaign and its use of non-traditional media. D. The CW Network has fourteen weeks to launch a viral Gossip Girl media campaign before the next season premiere, then the campaign will continue while Gossip Girl airs. E. Gossip Girl emphasizes fashion and technology, and is influential in these industries. F. The success of the promotional campaign will be measured by changes in ratings during the time of the campaign, and hopefully will result in a significant increase in ratings. G. Gossip Girl is one of The CW’s most popular series, so it is understood that we are working with a large budget. -
Gossip Girl-Season1 Episode3 (The Letter)
www.SSEcoach.com Gossip Girl-Season1 Episode3 – Blair reads her letter to Serena Title: Gossip Girl – The letter Time – 2:31 Part 1 - Script 1. Blair: Whenever something’s bothering you, I can always find you here. 2. Serena: You here for another catfight? 3. Serena: What’s that? 4. Blair: A letter; I wrote it to you when you were away at boarding school. 5. Blair: I never sent it. 6. Blair: Dear Serena, my world is falling apart and you’re the only one who would understand. My father left my mother for a 31 year old model; a male model. I feel like screaming because I don’t have anyone to talk to. 7. Blair: You’re gone. My dad’s gone. Nate’s acting weird. Where are you? Why don’t you call? Why did you leave without saying goodbye? 8. Blair: You’re supposed to be my best friend. I miss you so much. Love Blair. 9. Serena: Why didn’t you send it? I would’ve- 10. Blair: You would’ve what! 11. Blair: You knew Serena and you didn’t even call. 12. Serena: I didn’t know what to say to you. I didn’t know how to be your friend after what I did. I’m so sorry. 13. Blair: Erik told me what happened; I guess your family’s been going through a hard time too. 14. Gossip Girl: Spotted in Central Park: Two white flags waving. Could an Upper East Side peace accord be far off? 15. Gossip Girl: So what will it be? Truce or consequences? We all know one nation can’t have two queens. -
The Intertwining of Multimedia in Emma, Clueless, and Gossip Girl Nichole Decker Honors Scholar Project May 6, 2019
Masthead Logo Scholar Works Honors Theses Honors 2019 Bricolage on the Upper East Side: The nI tertwining of Multimedia in Emma, Clueless, and Gossip Girl Nichole Decker University of Maine at Farmington Follow this and additional works at: https://scholarworks.umf.maine.edu/honors_theses Part of the Comparative Literature Commons Recommended Citation Decker, Nichole, "Bricolage on the Upper East Side: The nI tertwining of Multimedia in Emma, Clueless, and Gossip Girl" (2019). Honors Theses. 5. https://scholarworks.umf.maine.edu/honors_theses/5 This Research Project is brought to you for free and open access by the Honors at Scholar Works. It has been accepted for inclusion in Honors Theses by an authorized administrator of Scholar Works. For more information, please contact [email protected]. 2 Bricolage on the Upper East Side: The Intertwining of Multimedia in Emma, Clueless, and Gossip Girl Nichole Decker Honors Scholar Project May 6, 2019 “Okay, so you’re probably going, is this like a Noxzema commercial or what?” - Cher In this paper I will analyze the classic novel Emma, and the 1995 film Clueless, as an adaptive pair, but I will also be analyzing the TV series, Gossip Girl, as a derivative text. I bring this series into the discussion because of the ways in which it echos, parallels, and alludes to both Emma and Clueless individually, and the two as a source pair. I do not argue that the series is an actual adaptation, but rather, a sort of collage, recombining motifs from both source texts to create something new, exciting, and completely absurd. -
Thrill of the Chace
REVIEW Ed and Thrill of Jessica are dating in real life KELLY RUTHERFORD CE (Lily van der Woodsen) It’s a case of life imitating THELUCKY SHANNON O’M EARACHA KEEPS A DATE Ed and art as 40-year-old WITH GOSSIP GIRL NICE GUY NATE Chace are Kelly, who plays a great mates multi-divorced mum, off-screen battles for custody of her WAKE-UP call at 6am is not real-life son, Hermès. much fun, although if Chace ED WESTWICK Crawford – Gossip Girl’s Nate (Chuck A Bass), CHACE CRAWFORD Archibald – is at the end of the line, (Nate Archibald) and JESSICA could there be a better reason to get SZOHR (Vanessa Abrams) up in the morning? Nate and Vanessa briefly dated on So Grazia happily (and breathlessly) the show, but party-boy Ed is now takes the call from the Texan romancing Jessica in the real world – heart-throb, who has a rare day off despite the gay rumours that plague former flatmates Ed and Chace. from !lming the hit drama series. The 23-year-old is eager to tell us about his crush on Australia and his penchant for Aussie stars. “I want to get to Australia so bad,” Chace says. “Ed [Westwick, aka Chuck Bass] has of the been down there and he had a blast. Real-life drama s Australia is de!nitely next on my list. The accent, the girls!” CAST Despite having hordes of female GOSSIP GI RL fans, the actor remains surprisingly THE ON-SCREEN SOAP OPERA HAS grounded, mostly thanks to some NOTHING ON THEIR OFF-SCREEN PLOTS good ole southern values. -
GOSSIP GIRL by Cecily Von Ziegesar
Executive Producer Josh Schwartz Executive Producer Stephanie Savage Executive Producer Bob Levy Executive Producer Les Morgenstein Executive Producer John Stephens Co-Executive Producer Joshua Safran Producer Amy Kaufman Producer Joe Lazarov Episode 206 “New Haven Can Wait” Written by Alexandra McNally & Joshua Safran Directed by Norman Buckley Based on GOSSIP GIRL by Cecily von Ziegesar Double White Revisions 8/20/08, pg. 41 Goldenrod Revisions 8/14/08, pgs. 2, 3, 3A Green Revisions 8/12/08, pg. 16 Yellow Revisions 8/12/08, pgs. 5, 20, 20A-21, 22, 23, 31, 31A, 31B-32, 32A, 33, 36, 37, 38, 38A-39, 49A, 50, 51 Full Pink Revisions 8/11/08 Full Blue Revisions 8/8/08 Production #: 3T7606 Production Draft 8/5/08 © 2008 Warner Bros. Entertainment Inc. This script is the property of Warner Bros. Entertainment, Inc. No portion of this script may be performed, reproduced or used by any means, or disclosed to, quoted or published in any medium without the prior written consent of Warner Bros. Entertainment Inc. “New Haven Can Wait” Character List CAST Serena van der Woodsen Blair Waldorf Dan Humphrey Jenny Humphrey Nate Archibald Chuck Bass Rufus Humphrey Lily Bass Eleanor Waldorf Dorota Vanessa Abrams Headmaster Prescott Headmistress Queller Assistant GUEST CAST * Dean Berube (pronounced Barraby) Jordan Steele Skull and Bones Leader Skull Bones Shirley History Professor Girl (Miss Steinberg) Yale Guy EXTRAS Constance and St. Jude’s Seniors Yale Students Serena’s Driver Yale Guys and Two Super-Hot Yale Girls Skull and Bones Members Three Masked -
We Are All Gossip Girl”: Gossip Girl and the Promise of Interactive Television
PREVIOUSLY ON “We are all Gossip Girl”: Gossip Girl and the Promise of Interactive Television Elisa Lange In November 2010, Current TV, a cable network founded by former Vice President Al Gore, has started airing a 30 minute TV series called Bar Karma, which is created in online collaboration with fans and is thus a new step to truly participatory and interactive TV. On a website users can pitch storylines, comment on submitted entries, talk to the producers, and contribute marketing ideas. The show is co-produced by SimCity creator Will Wright and features well-known actors like William Sanderson (http://current.com/studios/about/). Of course, there is no guarantee that the fans’ story idea will find its way into the actual show since the producers and writers still hold the power to decide how and if a pitch is worked into the final product. Still, this project allows viewer to have more than an imaginary control over the televised narrative even if the project’s success still remains to be seen. Still, interactivity rarely plays out on the primary level of the TV program itself, but more commonly on the secondary level and tertiary level of the televisual text, that is network created websites that allow some contributions from fans and unregulated communications between fans (Fiske, 1983: 85). Interactivity within the TV landscape is often associated with the viewers’ ability to turn from passive consumers into active producers of content that “adds” to the televised narrative but does not change it (Hassapopoulou, 2010: 48). This distinction usually does not to take into account that even when viewers are passively sitting on their couch watching soap operas, their minds are still actively engaged in making sense of the narratives and relationships. -
Do You Fit the Alloy Mold?
Virginia Commonwealth University VCU Scholars Compass Theses and Dissertations Graduate School 2013 Do You Fit the Alloy Mold? The Homogenization of Structure and Audience in the Television Adaptations of 'Gossip Girl,' 'Pretty Little Liars,' and 'The Vampire Diaries' Caitlin Murray Virginia Commonwealth University Follow this and additional works at: https://scholarscompass.vcu.edu/etd Part of the English Language and Literature Commons © The Author Downloaded from https://scholarscompass.vcu.edu/etd/3064 This Thesis is brought to you for free and open access by the Graduate School at VCU Scholars Compass. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of VCU Scholars Compass. For more information, please contact [email protected]. © Caitlin Murray 2013 All Rights Reserved Do You Fit the Alloy Mold? The Homogenization of Structure and Audience in the Television Adaptations of Gossip Girl, Pretty Little Liars, and The Vampire Diaries A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in English at Virginia Commonwealth University. by Caitlin Murray Bachelor of Arts, Virginia Tech, Blacksburg, VA, 2010 Director: Dr. Richard Fine, Professor of English Virginia Commonwealth University Richmond, Virginia April 25, 2013 Acknowledgment The author wishes to thank several people. I would like to thank my parents and my sister for their unending love and support. I would also like to thank Zachary for his support and patience in the year it took me to write this thesis. I would like to thank my committee members, Dr. Christenbury and Dr. Brinegar for all of the help they have given me throughout this process. -
OMG! the Gossip Behind One Program's Effects on Interpersonal Relationship Expectations
OMG! The Gossip Behind One Program's Effects on Interpersonal Relationship Expectations BY Cailin Rocco ADVISOR • Stanley Baran _________________________________________________________________________________________ Submitted in partial fulfillment of the requirements for graduation with honors in the Bryant University Honors Program APRIL 2010 Table of Contents Abstract ..................................................................................................................................... 1 Introduction ............................................................................................................................... 2 Purpose of This Study ........................................................................................................... 3 Literature Review ...................................................................................................................... 4 Social Cognitive Theory ....................................................................................................... 4 Elaboration Likelihood Model .............................................................................................. 6 The Early Window ................................................................................................................ 8 Cultivation Theory ................................................................................................................ 9 Method ................................................................................................................................... -
Gossip Girl Season One Episode 7
Gossip girl season one episode 7 click here to download Serena and Dan finally acknowledge they are crazy about each other; Jenny discovers a secret about her parents; Blair is once again devastated by Nate's. Based on the lives of privileged Manhattan prep school teens, the students learn that Serena van der Woodsen, once the Upper East Side';;s most notorious. Drama · Serena and Dan finally acknowledge they are crazy about each other; Jenny discovers Gossip Girl (–). / Season 1 | Episode 7. Gossip Girl - Season 1: Based on the lives of privileged Manhattan prep school teens, the students learn. Victor Victrola is the 7th episode of the first season and the 7th overall. Have you heard "Victor Victrola". Season 1, Episode 7 of ourselves -Gossip Girl. Gossip Girl season 1 episode 7 - Blair & Chuck - Victrola & Limo Scene FULL. · videos Play all Chuck and Blair - Gossip Girl all scenes (1 - 6 All seasons)Isamara Galvao · TOP. Watch Gossip Girl - Season 1, Episode 7 - Victor/Victrola: Things are heating up between Serena and Dan. Serena and Dan finally accept that. Watch Gossip Girl: Victor/Victrola from Season 1 at www.doorway.ru Didn't anyone tell you N? Be careful what you wish for. Gossip Girl. Permalink: Didn't anyone tell you N? Be careful what you wish for. Added. All 12 songs featured in Gossip Girl season 1 epsiode 7: Victor, Victrola, with scene descriptions. Ask questions and download or stream the entire soundtrack. All songs featured in Gossip Girl Season 1, listed by episode with scene "It girl" Serena van der Woodsen has returned to Manhattan after a 7 songs. -
The Girl in the Postfeminist World: Rethinking the Impact of Chick-Lit Fiction
Union College Union | Digital Works Honors Theses Student Work 6-2011 The irG l in the Postfeminist World: Rethinking the Impact of Chick-Lit Fiction Sarah T. O'Connor Union College - Schenectady, NY Follow this and additional works at: https://digitalworks.union.edu/theses Part of the Feminist, Gender, and Sexuality Studies Commons, and the Fiction Commons Recommended Citation O'Connor, Sarah T., "The irlG in the Postfeminist World: Rethinking the Impact of Chick-Lit Fiction" (2011). Honors Theses. 1038. https://digitalworks.union.edu/theses/1038 This Open Access is brought to you for free and open access by the Student Work at Union | Digital Works. It has been accepted for inclusion in Honors Theses by an authorized administrator of Union | Digital Works. For more information, please contact [email protected]. Running Title: Chick-Lit Fiction Impact The Girl in the Postfeminist World: Rethinking the Impact of Chick-Lit Fiction By Sarah T. O‘Connor * * * * * * * * * Submitted in partial fulfillment of the requirements for Honors in the Departments of English and Psychology UNION COLLEGE June, 2011 ii ABSTRACT O‘CONNOR, SARAH The Girl in the Postfeminist World: Rethinking the Impact of Popular Chick-lit Fiction. Departments of English and Psychology, June 2011. ADVISORS: Professors Judith Lewin, Claire Bracken, Suzanne Benack This thesis discusses ―chick-lit‖ series in relation to popular culture, adolescent development, and feminist theory. The role of the female in the United States is currently dominated by both neo-liberal and conservative postfeminist ideology. Postfeminism advocates female empowerment via consumption, sexual attractiveness and physical beauty, while at the same time valorizing passive femininity and the roles of wife and mother. -
Sexual Representations in Gossip Girl and One Tree Hill: a Textual Analysis"
Journal of Media and Communication Studies Vol. 3(1), pp. 1–6, January 2011 Available online http://www.academicjournals.org/jmcs ISSN 2141 – 2545 ©2011 Academic Journals Full Length Research Paper "Sexual representations in gossip girl and one tree hill: A textual analysis" L. Meghan Peirce 9 South College Street, Athens, Ohio 45701, USA. E-mail: [email protected]. Tel: (302) 299-8475. Accepted 12 December, 2010 This study explores the construction of adolescent sexuality through a textual analysis of two popular teen television programs broadcast on the CW, “One Tree Hill and Gossip Girl”. A comparative textual analysis suggests that the older program, “One Tree Hill” (first broadcast in 2003) contains fewer portrayals of high-risk sexual activity than the CW’s newer teen program, “Gossip Girl” (first broadcast in 2007). This is consistent with media research that tells us how programs increase the amount of sexual content to attract new audiences. It is unfortunate that storylines are filed with high-risk sexual behavior and harmful stereotypes regarding the role of women in American society. Television holds promise as an outlet to influence teenagers and their decisions concerning sex and more needs to be done to understand the balance of entertainment and education. Key words: Sexual representations, textual analysis, sexual health, teen television drama. INTRODUCTION During the summer of 2008, news media flooded the Moreover, this comparative study will allow a glimpse into small town of Gloucester, Massachusetts, hoping to shed whether teen television is becoming more or less light on an alleged ‘pregnancy pact’ at Gloucester High responsible with its newest narratives. -
Gossip Girl Relevant Background Information Actors Artifacts
Assignment One Lauren Ferrell Gossip Girl Relevant Background Information The show is set in New York City on the Upper East Side in the year 2007-2008. Some important locations in this series is: Grand Central train station where Serena van der Woodsen arrives at, Brooklyn where Dan Humphrey lives, Constance which is the school that they all attend, and a party venue in the Upper East Side where Blair Waldorf has the Kiss on the Lips party. The series is based off of the book series by Cecily von Ziegesar. The first observation that I did is on the first show in the series titled ‘Pilot’. The second observation that I did was on the second show in the series titled ‘The Wild Brunch’. Finally, the third observation I did was on the third show in the series titled ‘Poison Ivy’. Actors ❖ Serena van der Woodsen is the main character of the show. The ‘it’ girl of the Upper East Side. Serena left town the year before and when she shows back up everyone is trying to figure out why she ever left in the first place. Mistakes from her past are haunting her and she is now back and trying to make amends with everyone and forget about everything she did in her past. She is worried about her brother and the relationship she has with Blair Waldorf, her best friend. ❖ Dan Humphrey is considered the outsider character because he is not rich or considered important like everyone else. Serena van der Woodsen is his main focus, whom he has had a crush on for years.