Why the Spokesman-Review? Because We Dominate the Local Media Environment Every Day!

Why The Spokesman-Review? Because we dominate the local media environment every day!

The Spokesman-Review Primary Market Area PMA No other advertising vehicle has the reach of Total Adults 724,504 Newspaper. Nationally, 104 million adults read Readership a newspaper on an average weekday and more than 115 million on an average Sunday. More than Daily Spokesman-Review Readers 221,975 three out of four adults (75%) read a newspaper Sunday Spokesman-Review Readers 297,177 website in an average week (Scarborough Research, Integrated Spokesman-Review Audience 402,967 NAA 2010). Ranked 5th in 2010 as one of the Spokesman-Review Combined (Daily/Sunday) 335,377 fastest growing Daily Newspapers in both print and online (NAA Growing Audience.com, June 2010), The Spokesman-Review Designated Market Area DMA The Spokesman-Review continues to be this Total Adults 842,994 region’s best value for reaching your Readership prospective customer. Daily Spokesman-Review Readers 223,190 The Spokesman-Review’s print audience is a small Sunday Spokesman-Review Readers 298,392 part of the story, we reach 223, 190 adults daily and Scarborough 2010 R.1 298,392 on Sunday with our print product alone. Our audience grows to 402,967 adults with the combination of print and Spokesman.com products. We can deliver your message to nonsubscribers using Geographic targeting in our Voice, Down To Earth, Preprint and our multiple virtual niche products. For more information on how we can help you in 2011 contact an account executive today.

4 Spots 26,570 The Spokesman-Review effectively reaches more adults than other media in our Primary Market Area.

1 Ad 29,017 Newspaper Advertising remains the Primary Medium 1 Ad 50,342 The Spokesman-Review Sunday for Checking Advertising. The Spokesman-Review Daily Newspapers 41% 1 Ad 55,302 Pacific NW Inlander Combined Top 4 Broadcast Stations Internet 21% The Coeur d'Alene Press Daily Ads via direct mail 14% 4 Spots 105,460 The Coeur d'Alene Press Sunday Television 8% Journal of Business Catalogs 6% 1 Ad 110,964 Combined Top 4 Radios Stations Magazines 3% Radio 2% 1 Ad 221,975 None of these 5%

1 Ad 297,177 Source: NAA 2011 Planbook (How America uses Advertising)

- 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Scarborough Research R1 2010 , Base PMA (Radio M-F 6am-10 am aqh ( KKZX, KISC, KPBX, KZZU), Broadcast Prime time avg 1/2 hr (KAYU, KHQ,KREM, KXLY), Local Print (Pacific N W Inlander, Journal of Business, Coeur d Alene Press) 2011 AUTOMOTIVE Full Run Products Effective 1/1/11 - 12/31/11

Day Main Today Sports Classiﬁ ed North Valley The Pinch News Idaho Voice Voice Monday $53.27 $38.62 $37.29 $37.29 $7.25 Tuesday $52.03 $37.72 $36.42 $36.42 $7.25 Wednesday $82.29 $59.66 $57.60 $57.60 $10.96 $13.13 Thursday $65.44 $47.44 $45.81 $45.81 $9.06 $16.13 $21.85 Friday $65.61 $47.57 $45.93 $45.93 $9.06 Saturday $78.41 $56.89 $54.93 $54.93 $10.97 $16.59 Sunday $86.79 $62.92 $60.75 $60.75 $11.89 $12.94

Now into our 128th year, The Spokesman-Review continues it’s leadership as the most trusted and used source of news, information and social networking in and about Spokane, Spokane Valley, Coeur d’Alene and In print. Online. On the money. the Inland Northwest. We connect daily with every reader in our region Tom and Linda Talbot Welcome Home After 50 years, Tom and Linda through an array of digital and print platforms. We continue to be our Weddings Talbot are still “Prowlin” Birthdays around! HAPPY region’s No.1 business connection, helping our customers reach their Anniversaries ANNIVERSARY! Engagements We love you! customers with advertising, consumer databases and media-planning skills. Congratulations HAPPY 40TH John and Nora Allen BIRTHDAY Celebrated their DEAR ‘D’, 60th Anniversary HAPPY 4-0!!! with a catered IT’S THE 19TH banquet on ANNIVERSARY November 4th. OF YOUR 21ST Hosted by their BIRTHDAY!!! children Kim, John Jr., and I LOVE YOU, wife Doreen. PEYTON RAE Apply Contract discounts below to our base rates to

Welcome Home determine your adjusted rate. LTC Shawn Poole Thank you for your service soldier! Your family, friends and co-workers are so happy you are safely home again! Fire Station 4 will have one of their “brothers” back! Dollar Volume Automotive - Liner We Love You Shawn! Contract Discounts Rates Congratulations on 30 Years Together!!! Contract Contract Mom & Dad, we are so proud of you. You two have accomplished so much in Level Mon-Fri Wknd the last 30 years together….2 daughters, Level 2 son-in-laws and a new grandbaby. Disc.% Thank you for all of your support and your love. Congratulations!!! Open $1.39 $1.70 In additionHappy to 80th dollar volume discounts, our pricing model is Birthday $1,000 2% $1,000 $1.36 $1.67 Bonnie Each December 27th you become designedmore tobeautiful andhelp my most you increase consumer response rates and, $2,500 3% $2,500 $1.35 $1.65 precious present. thereby generateLove you, Mort. a better ROI. $5,000 4% $5,000 $1.33 $1.63 Katie Jelinek and F. Colin Willenbrock Katie Rebecca Jelinek (Spokane, WA - Parents $10,000 $1.32 $1.62 509-456-SELL (800-338-8801) Mon. - Fri. 7:30 - 6 • FAX (509) 459-3941 • Walk-ins Mon. - Fri. 8 5 • Spokesman.com (509) 459-3941 • Walk-ins 509-456-SELL (800-338-8801) Mon. - Fri. 7:30 6 • FAX $10,000 5% David & Cora Jelinek) and Frederick Colin Willenbrock (Newport, WA - Parents Fred & Susan Willenbrock) are happy to announce their engagement. The couple will be married on $20,000 $1.31 $1.60 10/2/2010 at The Davenport Hotel - $20,000 6% Reach - Our PricingSpokane, Washington. system addresses audience reach by Day, by Product and $25,000 7% $25,000 $1.29 $1.58 by Section.HAPPY BIRTHDAY Happy 90th Birthday CARLA To the worlds Mildred best daughter/ $50,000 $1.28 $1.56 sister. Your Wishing $50,000 8% family loves You Love you…princess. and God Bless You Happiness. Always. From The $75,000 10% $75,000 $1.25 $1.53 Love, Curryer Family FrequencyYour Family - Consumers have new wants and needs on a daily basis. Frequency allows and Angel an advertiser to reach a consumer when they are ready to buy. Frequency also increases $100,000 13% $100,000 $1.21 $1.48 SECTION net B 11-13reach, OBITUARY NOTICES buildsG 525-540awareness, FARM & RANCH familiarity and trust. Frequency delivers above average $150,000 16% $150,000 $1.17 $1.43 Machinery, farm and F 300-356 EMPLOYMENT irrigation equipment, feed Full-and part-time jobs, and seed, livestock, soil, accounting, computer, Christmas trees results,customer higher service, drivers, profi ts and allows an advertiser to outperform his or her competition. $200,000 $1.13 $1.38 health and dental care, G 552-572 RECREATION $200,000 19% offi ce and administration, Boats, all-terrain vehicles, retail, sales, skilled trades, airplanes, skis, sporting professionals, volunteers, goods, guns and ammo career guidance G 600-660 AUTOMOTIVE $250,000 22% $250,000 $1.08 $1.33 G 400-492 MERCHANDISE Automotive Parts and Appliances, furniture, Service Guide, autos, trucks, home decor, electronics, campers, vans, mopeds, computers, clothing, jewelry, motorcycles, RVs, trailers, Ad Sizehobbies, heavy- equipment,Ad recallantique increases vehicles as ad size increases. Our pricing system recognizes this $300,000 $1.04 $1.28 lawn and garden equipment, $300,000 25% pools, security, restaurant H 90-176 REAL ESTATE and business equipment, Open House directory and with discountstools, wood, antiques that increasemap, homes, condominiums, as ad size increases. lots, acreage, ranches, G 495-499 AUCTIONS & timberlands, new $350,000 28% $350,000 $1.00 $1.22 GARAGE SALES developments, resales Garage Sale Directory, yard sales, auctions, estate sales, H 200-255 RENTALS bazaars Apartments, houses, mobile homes, roommates, vacation G 500-510 PETS rentals, apartments and $400,000 31% $400,000 $0.96 $1.17 All pets, pet supplies and houses wanted equipment, training, stables and kennels, pet memorials ColorVisit -spokesman.com/ Running celebrations toads participate inin our nextcolor increases readership by 34%. We price color by $500,000 34% $500,000 $0.92 $1.12 celebration page, January 3. the inch so you only pay for color on the space your ad occupies. Modular Ad Units We offer 23 modular ad units in 47 confi gurations. Let us design one for you.

Call your Account Executive today to see how they can help you maximize your results or visit www.spokesman.com/advertising • Spokane 509-459-5095 • Spokane Valley 509-927-8100 • Coeur d’ Alene 208-765-7105 • Toll Free 1-800-338-8801

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