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Arbitron Ratings Arbitron Ratings Recent SPOKANE (103) Revenue (Station Listings: see p. 2 -113) Demographics Market revenue 1991 1992 1993 ($ million) 11.5 12 -17 10.3% Black population Total national 18-24 11.6% 1.1% ($ million) 2.2 2.1 2.0* 25-34 18.6% Hispanic population Note: *through November. Si mrce: Market revenues are RBR or Miller, 35-44 20.0% 1.7% Kaplan estimates. National totals are from RER. 45-49 7.6% HH income $34,407 50-54 5.8% Arbitron Ratings Total week 12+ share trends. 55-64 9.5% Retail sales ($00(1) Calls Freq Owner Fmt. Su92 Fa92 Wi93 Sp93 $3,622,189 65+ 16.4% KISC -FM 98.1 Silvrado AC 9.1 8.2 10.4 11.5 KDRK -FM 93.7 Citadel Ctry 12.3 15.4 11.0 11.3 KZZU -FM 92.9 Highsmith CHR 10.2 10.6 8.8 8.9 Population 359,800 KEYF-FM 101.1 Pourtls Old 7.9 7.0 8.3 8.0 County State 12+ pop. KEZE-FM 105.7 Citadel AOR 8.6 5.6 6.5 7.7 KKZX -FM 98.9 Pourtls CIRk 6.3 4.1 3.5 6.4 Kootenai ID 58,800 KXLY -FM 99.9 SpokRad AC 6.9 5.7 5.8 5.7 Spokane WA 301,000 KXLY 920 SpokRad N -T 5.3 7.0 7.1 5.6 KAQQ 590 Silvrado MOR 4.0 4.8 4.9 4.5 Recent KJRB 790 Citadel Old 3.2 3.8 3.0 4.0 market activity KNFR -FM 96.1 Silvrado HCtry 3.3 2.3 2.7 3.8 KGA 1510 Citadel Ctry 3.0 4.5 4.1 3.7 Closed Duop: KUDY /KKZX to Pourtales (group) horn KCDA -FM 103.1 Rook Ctry 1.8 1.3 3.0 2.1 Inland Empire, $1M, RBR 4 -12 -93 KKCH -FM 94.5 N.Idaho Ctry 1.6 1.4 1.6 1.7 Duop: KEZE -FM to Citadel (group) from Apollo KEEH -FM 104.7 Sunbrook Rel 1.1 2.0 1.9 1.4 (group), $3M, RBR 6 -14 -93 Rankers Pending Duop: KJRB -AM to Citadel (group) from Blos- som Mountain, $125K, RBR 8 -16 -93 18-34 25-54 35-64 12+ AM Drive KKPL -AM to Concrete River from Silverado 1 KEZE-FM KISC-FM KISC-FM KISC-FM (group), $3,500, RBR 9 -20-93 2 KDRK-FM KDRK-FM KEYF-FM KDRK-FM 3 KKZX-FM KEYF-FM KDRK-FM KZZU-FM LMAs KCDA -FM, KNJY -FM in sales -only LMA with 4 KISC-FM KEZE-FM KXLY-FM KXLY Silverado group, RBR 4 -19 -93 5 KZZU-FM KKZX-FM KXLY KEYF-FM SPRINGFIELD IL (188) Revenue (Station listings see p. 2 -113) Demographics Market revenue 1991 1992 1993 Black population ($ million) 9.1 18-34 29.2% Total national 7.2% ($ million) 25-54 53.2% Hispanic population Note: *through November. Source: Market revenues are RBR or Miller, 0.7% Kaplan estimates. National totals are from RER. 35-64 43.9% HH income 18+ 90.1% $40,452 Arbitron Ratings Total week 12+ share trends. Retail sales ($000) Calls Freq Owner Fmt. Sp92 Sp93 $1,513,666 WYMG -FM 100.5 Saga AOR 19.0 15.1 WNNS -FM 98.7 MdWstFam SAC 10.5 13.6 WFMB -FM 104.5 Neuhoff HCtry 12.8 13.2 WTAX 1240 LakeShore N -T 10.1 11.0 WDBR -FM 103.7 LakeShore CHR 12.8 7.0 Population 158,600 WMAY 970 MdWstFam N -T 4.3 5.9 WQLZ -FM 92.7 MdWstFam Rock 5.5 County State 12+ pop. WOOL -FM 101.9 Old 8.1 4.0 Saga Menard IL 9,000 WCVS -FM 96.7 Miller Old 0.8 2.2 WLUJ -FM 97.7 VanZandt Rel 1.2 2.2 Sangamon IL 149,600 WFMB 1450 Neuhoff Ctry 1.6 1.1 Rankers Recent market activity 18-34 25-54 35-64 12+ AM Drive 1 WYMG-FM WNNS-FM WFMB-FM WYMG-FM Pending Duop: WCVS-FM to WFM3AM-FM (Neuhaff), 2 WNNS-FM WYMG-FM WNNS-FM WFMB-FM 3 WQLZ-FM WFMB-FM WTAX WTAX LMA until closing 4 WFMB-FM WTAX WMAY WNNS-FM 5 WDBR-FM WMAY WYMG-FM WMAY Copyright ©1994 Radio Business Report and listed sources. May not be reproduced in any way without express written permission of Copyright hdders. Sources: RBR database, Arbitron, Interep Radio Store, Media Market Guide, Miller Kaplan, Radio Expenditure Reports. Source Guide & Directory 1994 3.1 .5 .
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