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The Spokesman-Review Competition DMA

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The Spokesman-Review Competition DMA The Spokesman-Review Competition DMA spokesman.com DMA Spokesman-Review is #1 in Spokane DMA Sunday Spokesman-Review print or e-edition 185,100 Daily Spokesman-Review print or e-edition 158,800 The Inlander 108,500 Sunday Lewiston Tribune 47,900 Daily Lewiston Tribune 45,700 KHQ TV 43,100 KREM TV 41,600 Sunday Coeur d'Alene Press print or e-edition 37,800 Daily Coeur d'Alene Press print or e-edition 37,100 KXLY TV 21,000 Journal of Business 20,400 In Health NW 18,300 Spokane Coeur d'Alene Living 17,600 KAYU TV 15,400 Sunday Bonner County Daily Bee 13,900 Daily Bonner County Daily Bee 11,600 KSPS TV 9,300 KSKN TV 8,500 Discovery Channel 8,300 KZZU FM KK 7,700 REACH OF MEDIA Hallmark Channel 6,900 Print/e-edition: Average issue ESPN 6,500 TV/Cable: Average half hour, M-S prime time KXLY FM KK 5,700 Radio: Average quarter hour, M-F 6AM-10AM KPBX FM 5,600 ♥ iHeartRadio stations KQNT AM ♥ 5,300 K KXLY Radio Group stations KEYF FM 5,300 Base: Spokane DMA (899,400 Adults 18+) HGTV 4,800 Source: Nielsen Scarborough Spokane R2 2016 spokesman.com TV prime time defined as M-Sat 8-11PM, Sun 7-11PM 2 DMA Spokesman-Review outshines print competition Average issue readership Sunday Spokesman-Review print or e-edition 185,100 Daily Spokesman-Review print or e-edition 158,800 The Inlander 108,500 Sunday Lewiston Tribune 47,900 Daily Lewiston Tribune 45,700 Sunday Coeur d'Alene Press print or e-edition 37,800 Daily Coeur d'Alene Press print or e-edition 37,100 Journal of Business 20,400 In Health NW 18,300 Spokane Coeur d'Alene Living 17,600 Sunday Bonner County Daily Bee 13,900 Daily Bonner County Daily Bee 11,600 spokesman.com Base: Spokane DMA (899,400 Adults 18+) 3 Source: Nielsen Scarborough Spokane R2 2016 DMA Spokesman-Review outshines print competition Weekly print reach Net Weekly Spokesman-Review 268,800 The Inlander 108,500 Net Weekly Lewiston Tribune 73,400 Net Weekly Coeur d'Alene Press 63,200 Net Weekly Bonner County Daily Bee 20,900 Journal of Business 20,400 Net Weekly Shoshone News-Press 2,900 Base: Spokane DMA (899,400 Adults 18+) spokesman.com Net Weekly = Daily Cume (5 daily) + Avg Issue Sunday (1 issue); includes e-edition for Spokesman-Review and Coeur d’Alene Press The Inlander and Journal of Business show average issue readership 4 Source: Nielsen Scarborough Spokane R2 2016 DMA Spokesman-Review: 4.2x the Reach of CDA Press 0 Integrated50,000 Newspaper 100,000 Audience 150,000 200,000 250,000 300,000 (Cume Daily print/e-edition (5 issues) + Avg Sunday print/e-edition (1 issue) + Past 7 website) Spokesman-Review INA 285,500 Coeur d'Alene Press INA 67,300 (CDA Press only) 0% spokesman.com Base: Spokane DMA (899,400 Adults 18+) 5 Source: Nielsen Scarborough Spokane R2 2016 DMA Spokesman-Review: 2.5x the Reach of The Inlander 0 Print 50,000+ Online 100,000 150,000 200,000 250,000 300,000 350,000 One week of print/e-edition + 30 days of website Spokesman-Review + Spokesman.com 304,900 The Inlander + Inlander.com 121,700 Coeur d'Alene Press + CDAPress.com 74,600 Journal of Business + spokanejournal.com 23,600 Base: Spokane DMA (899,400 Adults 18+) 0% spokesman.com Spokesman-Review and CDA Press: Daily cume (5 print or e-editions) + Sunday avg issue (1 print or e-edition) + 30 days of .com The Inlander and Journal of Business: Average issue readership + 30 days of .com 6 Source: Nielsen Scarborough Spokane R2 2016 The Spokesman-Review Competition Kootenai & Spokane Counties spokesman.com KOOTENAI & SPOKANE COUNTIES Spokesman-Review is #1 in 2-County Area Sunday Spokesman-Review print or e-edition 144,100 Daily Spokesman-Review print or e-edition 130,100 The Inlander 92,300 Sunday Coeur d'Alene Press print or e-edition 35,100 Daily Coeur d'Alene Press print or e-edition 33,500 KHQ TV 25,600 KREM TV 22,600 Journal of Business 17,400 Spokane Coeur d'Alene Living 17,100 In Health NW 16,700 KXLY TV 13,100 KAYU TV 9,200 KZZU FM K 6,900 KSPS TV 5,600 Discovery Channel 4,800 KGPX TV 4,800 KEYF FM 4,600 KXLY FM K 4,500 KKZX FM ♥ 4,300 KQNT AM ♥ 4,200 KPBX FM 4,000 REACH OF MEDIA KXLY AM K 3,500 KISC FM ♥ 3,400 Print/e-edition: Average issue TV/Cable: Average half hour, M-S prime time History Channel 3,300 Radio: Average quarter hour, M-F 6AM-10AM KDRK FM 3,200 ♥ iHeartRadio stations Hallmark Channel 3,200 K KXLY Radio Group stations ESPN 3,200 Base: Kootenai & Spokane Counties (498,500 Adults 18+) Source: Nielsen Scarborough Spokane R2 2016 spokesman.com TV prime time defined as M-Sat 8-11PM, Sun 7-11PM 8 KOOTENAI & SPOKANE COUNTIES Spokesman-Review outshines print competition Average issue readership Sunday Spokesman-Review print or e-edition 144,100 Daily Spokesman-Review print or e-edition 130,100 The Inlander 92,300 Sunday Coeur d'Alene Press print or e-edition 35,100 Daily Coeur d'Alene Press print or e-edition 33,500 Journal of Business 17,400 Spokane Coeur d'Alene Living 17,100 In Health NW 16,700 Sunday Bonner County Daily Bee 1,100 Daily Bonner County Daily Bee 1,000 Sunday Lewiston Tribune 600 Daily Lewiston Tribune 200 spokesman.com Base: Kootenai & Spokane Counties (498,500 Adults 18+) 9 Source: Nielsen Scarborough Spokane R2 2016 KOOTENAI & SPOKANE COUNTIES Spokesman-Review outshines print competition Weekly print reach Net Weekly Spokesman-Review 207,700 The Inlander 92,300 Net Weekly Coeur d'Alene Press 56,700 Journal of Business 17,400 Net Weekly Lewiston Tribune 5,600 Net Weekly Bonner County Daily Bee 3,900 Net Weekly Shoshone News-Press 2,300 Base: Kootenai & Spokane Counties (498,500 Adults 18+) spokesman.com Net Weekly = Daily Cume (5 daily) + Avg Issue Sunday (1 issue); includes e-edition for Spokesman-Review and Coeur d’Alene Press The Inlander and Journal of Business show average issue readership 10 Source: Nielsen Scarborough Spokane R2 2016 KOOTENAI & SPOKANE COUNTIES Spokesman-Review: 3.6x the reach of CDA Press 0 Integrated Newspaper50,000 Audience100,000 150,000 200,000 250,000 (Cume Daily print/e-edition (5 issues) + Avg Sunday print/e-edition (1 issue) + Past 7 website) Spokesman-Review INA 218,700 Coeur d'Alene Press INA 60,800 (CDA Press only) 0% spokesman.com Base: Kootenai & Spokane Counties (498,500 Adults 18+) 11 Source: Nielsen Scarborough Spokane R2 2016 KOOTENAI & SPOKANE COUNTIES Spokesman-Review: 2.3x the reach of The Inlander 0 Print + Online50,000 100,000 150,000 200,000 250,000 One week of print/e-edition + 30 days of website Spokesman-Review + Spokesman.com 233,500 The Inlander + Inlander.com 102,100 Coeur d'Alene Press + CDAPress.com 66,400 Journal of Business + spokanejournal.com 20,100 Base: Kootenai & Spokane Counties (498,500 Adults 18+) 0% spokesman.com Spokesman-Review and CDA Press: Daily cume (5 print or e-editions) + Sunday avg issue (1 print or e-edition) + 30 days of .com The Inlander and Journal of Business: Average issue readership + 30 days of .com 12 Source: Nielsen Scarborough Spokane R2 2016 .
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