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Page 1 NETWORK BETWEEN COUNTRY and COUNTRY GLOBAL MEMBERSHIP BUSINESS NETWORK BETWEEN COUNTRY AND COUNTRY GLOBAL MEMBERSHIP BUSINESS NETWORK BETWEEN COUNTRY AND COUNTRY Now’s the time to meet L.POINT. Scan the QR code. - 02 - GLOBAL MEMBERSHIP BUSINESS EXPANDING INTO THE GLOBAL MARKET Based on the global infrastructure of LOTTE Group, L.POINT reaches beyond the Korean market to create its unique value. We began our overseas business in Indonesia. Our global membership has now expanded to China and Vietnam. We continue to build our global network that will bring closer our partners in Korea and abroad and customers from all around the world. Our aim is to lead in global competitiveness with our partners by opening new doors in marketing. CHINA VIETNAM INDONESIA - 03 - GLOBAL MEMBERSHIP BUSINESS L.POINT IN THE WORLD L.POINT has used our core business models of loyalty marketing business, marketing & consulting business and marketing platform business in the Chinese, Indonesian and Vietnamese markets to offer personalized services to meet the needs of our customers. With LOTTE Group, L.POINT has been forging strategic partnerships with local companies to allow customers in foreign markets to redeem their reward points. As Asia is emerging as a major market for mobile services, we offer a wide range of mobile marketing platform services by interacting with our customers and supporting our partners’ marketing activities. In order to make it easier for our global customers to earn and redeem their points, we are currently working on making our reward points acceptable across borders. We strive to become a reliable global marketing partner for businesses in Korea and beyond. - 04 - GLOBAL MEMBERSHIP BUSINESS LOTTE GROUP IN INDONESIA LOTTE Group has opened numerous locations of LOTTE Mart, LOTTE Duty Free Shop, LOTTE Department Store, LOTTE Ria and Angel-in-us Coffee in Jakarta, Java, Sumatra, Kalimantan and Sulawesi. Our customers can earn and redeem their reward points at each of these stores. 01 01 BALIKPAPAN PEKANBARU LOTTE MART LOTTE MART MEDAN 01 LOTTE MART BANJARMASIN 02 01 LOTTE MART 02 PALEMBANG MAKASSAR LOTTE MART LOTTE MART JAKARTA, BOGOR, DEPOK, TANGERANG, BEKASI LOTTE MART LOTTE DEPARTMENT STORE LOTTE RIA 01 ANGEL-IN-US COFFEE 05 DENPASAR LOTTE DUTY FREE CENTRAL & EAST JAVA LOTTE MART 63 LOTTE MART GLOBAL MEMBERSHIP BUSINESS MEMBERSHIP PLATFORMS We offer the best membership services in alignment with our partners’ marketing strategies by identifying different customer targets, from Classic level to VIP level members, and delivering specific benefits. L.POINT INDONESIA Basic Card LOTTE Mart Gold Card www.lpoint.co.id - 05 - GLOBAL MEMBERSHIP BUSINESS L.POINT’S STRATEGY IN INDONESIA In 2013, L.POINT introduced Indonesia’s first comprehensive membership service. One membership card allows customers to earn and redeem reward points in all partner stores in Indonesia. With the world’s fourth largest population of 250 million, Indonesia is considered a market with enormous potential as rapid economic growth leads to rising consumption. Indonesia is an emerging social media powerhouse where over 100 million people are on social media. L.POINT has introduced loyalty programs by using various mobile marketing channels. We have partnered with both global and local companies, including Indonesia’s largest telecommunications company and drug store, F&B and manufacturing companies to allow our customers in Indonesia to experience everything we have to offer. Our one-of-a-kind benefits are made possible by analyzing our customers’ product purchase data and helping our partners devise detailed marketing strategies. We are now working on making our customers’ reward points acceptable at mobile carriers, banks, airlines and delivery services by converting the points. We are also offering practical assistance to local companies to increase sales by offering marketing platforms and providing marketing analysis reports based on Big Data as we operate marketing platforms on behalf of local electronics distributors and shopping malls. -- 0607 -- GLOBAL MEMBERSHIP BUSINESS LOTTE GROUP IN CHINA LOTTE Group has opened locations of LOTTE Department Store, LOTTE Cinema, LOTTE Ria and Angel-in-us Coffee in the city of Shenyang in northeast China. Our customers can earn and redeem their reward points in all stores at LOTTE’s shopping complex in the city. TIANJIN JILIN PROVINCE HEBEI PROVINCE LOTTE MART 05 03 13 LOTTE MART LOTTE MART LOTTE DEPARTMENT STORE ANGEL-IN-US COFFEE LOTTE CINEMA LIAONING PROVINCE 19 LOTTE MART LOTTE DEPARTMENT STORE BEIJING LOTTE RIA LOTTE MART SHANDONG PROVINCE 24 ANGEL-IN-US COFFEE LOTTE SUPERMARKET HENAN PROVINCE 12 LOTTE DEPARTMENT STORE 01 LOTTE CINEMA LOTTE CINEMA LOTTE CINEMA CHONGQING JIANGSU PROVINCE LOTTE MART 06 SHANGHAI LOTTE MART 02 LOTTE MART 57 LOTTE CINEMA SICHUAN PROVINCE LOTTE DEPARTMENT STORE 01 ZHEJIANG PROVINCE HUBEI PROVINCE 05 LOTTE MART LOTTE CINEMA 04 ANHUI PROVINCE 08 LOTTE MART GLOBAL MEMBERSHIP BUSINESS MEMBERSHIP PLATFORMS We operate multiple platforms for membership in alignment with our partners’ marketing strategy by identifying different customer targets, from Classic to VIP level members, and delivering specific benefits. L.POINT CHINA Basic Card Department Store Gold MOBILE APP www.lpoint.com.cn Card PREPAID CARD LOTTE Ria Card Angel-in-us Coffee Card - 07 - GLOBAL MEMBERSHIP BUSINESS L.POINT’S STRATEGY IN CHINA L.POINT is currently working on making our customers’ reward points acceptable in both China and Korea by using the global infrastructure of LOTTE Group. A key ground of fierce competition for multinational companies from all around the world, China’s market has been growing at an annual rate of 6-7%. With the shopping complex in Shenyang as a focal point, L.POINT is partnering with the affiliates of LOTTE Group to expand our infrastructure to allow our customers to use their reward points across China. We interact with some 1.3 billion customers through various mobile channels including the messaging service, ‘WeChat’ and offer personalized services and benefits. China is our first target market to start making reward points globally acceptable. To do so, we are building a comprehensive network between China and Korea for our customers to earn and redeem points conveniently in both countries. - 08 - GLOBAL MEMBERSHIP BUSINESS LOTTE GROUP IN VIETNAM The heart of our business in Vietnam is LOTTE Center Hanoi, where LOTTE Hotel, LOTTE Department Store, LOTTE Mart, LOTTE Ria, Angel- in-us Coffee, LOTTE Cinema and LOTTE Home Shopping are located. HANOI LOTTE MART LOTTE CINEMA ANGEL-IN-US COFFEE DA NANG 49 LOTTE DEPARTMENT STORE LOTTE MART LOTTE HOTEL HANOI PHAN THIET 08 LOTTE RIA LOTTE MART 05 LOTTE CINEMA LOTTE CINEMA NHA TRANG LOTTE CINEMA BINH DUONG 05 LOTTE MART 07 DONG NAI LOTTE CINEMA 06 LOTTE MART LOTTE CINEMA HO CHI MINH LOTTE MART LOTTE CINEMA ANGEL-IN-US COFFEE 113 DIAMOND DEPARTMENT STORE LOTTE LEGEND HOTEL LOTTE HOME SHOPPING GLOBAL MEMBERSHIP BUSINESS MEMBERSHIP PLATFORMS We operate multiple platforms for membership in alignment with our partners’ marketing strategies by identifying different customer targets, from Classic level to VIP level members, and delivering them specific benefits. L.POINT VIETNAM Basic Card VIP Black Card MOBILE APP www.lpoint.com.vn - 09 - GLOBAL MEMBERSHIP BUSINESS L.POINT’S STRATEGY IN VIETNAM L.POINT is operating a mobile-centered marketing platform business in Vietnam to become a hub of mobile marketing for LOTTE Group. We gather data on our customers, including the products they purchase, to analyze the data and offer insights on customers to our partners. About 60% of the population in Vietnam is aged 35 or younger. Due to increases in income and the rise of the mobile industry, the Vietnamese economy is growing at an annual rate of over 6%. Based on LOTTE Group’s strong brand awareness, L.POINT is expanding partnerships in large cities like Hanoi and Ho Chi Minh. We are strengthening our capabilities through unique, mobile-based membership services to keep pace with the fast-changing business environment. We plan to utilize our mobile app to offer additional services for mobile payment and smart order. - 10 - VIDEOS L.POINT Story Loyalty Marketing Analysis & Consulting Marketing Platform Global Membership L.POINT Highlights BROCHURES L.POINT Loyalty Analysis & Marketing Global Story Marketing Consulting Platform Membership Now’s the time to meet L.PONT. Scan the QR code. - 11 - .
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