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Mediaware Sample Issue Navigation Tips 1. Click on margins to turn page 2. Click on ads to visit company websites 3. Click items in Table of Contents to jump to content 4. Use the magnify tool in your browser toolbar to zoom in www.pyramid.se Luck is not an option It takes strength, ambition and foresight to carve out your position A single-source supplier, we make sure you meet your QA targets, in the optical media market. Whether you work with pre-mastered supporting your productivity and profi tability goals. or recordable media, the competition is too intense and the potential Today’s increasingly sophisticated consumer is ready to invest pitfalls to great to leave any part of your business plan to chance. in high-defi nition blue laser media. Th e potential reward is great. AudioDev understands this. Protecting your quality reputation Can you deliver? is the reason we’re always at the forefront of new media develop- Contact AudioDev. We tailor complete solutions that protect ment, as both an independent authority and provider of precision your reputation and your bottom line. testing systems and support. [email protected] • www.audiodev.com NOVEMBER/DECEMBER 2008 CONTENT DELIVERY & STORAGE ASSOCIAT ION EDITOR-IN-CHIEF: STORAGE FORMATS Douglas Dixon 20 SanDisk slotMusic: The Next Music Album Format [email protected] +1-609-466-5448 By Claudia Kienzle ART DIRecTOR: ADVANCED BLU-RAY Michael E. Bevel [email protected] 30 Advanced Interactivity with BD-J: Independence Day By Van Ling EUROPeaN CORRESPONDENT: 38 Advanced Blu-ray Authoring for BD-Live Elizabeth Toppin By Dan Daley CONTRIBUTING EDITORS: 44 White Paper - The Other Format War Thomas Arnold, Chuck Azar, Jim Bottoms, By 3rd I QC, Intellikey Labs, DIRECT QC Tom Coughlin, Dan Daley, Larry Jaffee, Claudia Kienzle, Tom Moran, Bruce Nazarian DIGITAL DELIVERY CONTRIBUTORS: 48 Digital Music Distribution David English, Tim Gorman, James Wise By Dan Daley INTERNATIONAL ADVERTISING DIRECTOR: Ellen Parker PRODUCTION [email protected] +1-561-374-5959 52 White Paper - Into the Blu: Process Optimization for Blu-ray By dr.schwab Inspection Technology CONTENT DELIVERY & STORAGE AssOCIATION www.contentdeliveryandstorage.org COLUMNISTS Suite 204, 182 Nassau Street Princeton, NJ 08542-7500 6 Media / Setting Music Free Phone: +1-609-279-1700 By Dan Daley Fax: +1-609-279-1999 10 Authoring / The Blu-ray Lockout General E-mail: [email protected] By Bruce Nazarian PRESIDENT: 12 Digital / Ownership and Intellectual Property Charles Van Horn By Tom Moran [email protected] 16 Content / Riding Out the Storm DIRecTOR OF COMMUNIcaTIONS: By Thomas K. Arnold Michael E. Bevel 18 Analyst / The Demand for Flash [email protected] By David Miller DIRECTOR OF FINANCE AND OPERATIONS: Gail Muller INSIDE CDSA [email protected] 4 CDSA Board of Directors/Platinum Members DIRecTOR OF ANTI-PIRacY 24 Anti-Piracy Certified Plants COMPLIANCE – WORLDWIDE: 54 Plastic DVD Packaging Certification Program Timothy Gorman [email protected] +1-301-941-0308 ON THE COVER: SanDisk slotMusic: The Next Music DIRecTOR – ANTI-PIRacY AND COMPLIANce Album Format PROGRAms – AMERICAS: Linda Dyson Daniel Schreiber, Senior Vice Presi- [email protected] dent and General Manager of the Phone: +1-404-349-9600 audio/video business unit at DIRECTor – ANTI-PIRacY AND COMPLIANCE SanDisk, introduces the new PROGRAms – EUROPE/MIDDLE EAST/AFRICA: slotMusic format for selling Peter Wallace [email protected] physical media for today’s portable Phone: +44 (0) 7850 331033 devices. Containing DRM-free MP3 music in standard microSD DIRECTOR - ANTI-PIRacY AND COMPLIANCE PROGRAms – ASIA: flash storage media, slotMusic James S. Wise cards are playable on devices [email protected] including multimedia phones, Phone: +852-2290-9852 iPods and MP3 players, in-car Entire contents copyright 2008 Content Delivery & Storage Association. sound systems, and computers. The CDSA logo is a trademark of the Content Delivery and Storage Association (CDSA). November/December 2008 - MEDIAWARE - 3 CONTENT DELIVERY & STORAGE ASSOCIAT ION EXECUTIVE COMMITTEE The ADS Group Plymouth, Minnesota USA CHAIRMAN OF THE BOARD CHAIRMEN EMERITUS Frank Russomanno Bruce M. Allan arvato digital services Manufacturing EMEA President & Chief Executive Officer Scott N. Bartlett Gutersloh, GERMANY IMATION CORPORATION Stan Bauer Gordon W. Bricker Digital Media Technology PT VICE PRESIDENT Samuel Burger Bekasi, Jawa Barat, INDONESIA Alfred Markim Paul W. Scott Entertainment Distribution Company LLC Executive Vice President Richard F. O’Brion Blackburn, Lancashire, UNITED KINGDOM SONY DADC John E. Povolny Fishers, Indiana USA Dave H. Rubenstein Grover, North Carolina USA EUROPEAN VICE PRESIDENT Donald E. Rushin Langenhagen, GERMANY Hans-Peter Huelskoetter Paul W. Scott New York, New York USA CEO Louis P. Vaccarelli Reno, Nevada USA arvato digital services Brian R. Wilson Wilkes-Barre, Pennsylvania USA Manufacturing EMEA Donald P. Winquist Flash Cargo, Inc. Jamaica, New York USA TREASURER LEGAL COUNSEL James N. Fiedler Ronald D. Spencer, Counsel IMS SpA (IMS Manufacturing SrL and IMS Logistics Chairman & CEO CARTER, LEDYARD & MILBURN SrL) BENWOO, INC Caronno Pertusella (VA), ITALY PRESIDENT JVC America, Inc. Charles Van Horn Tuscaloosa, Alabama USA CDSA President NEXPAK CONTENT DELIVERY & STORAGE Duluth, Georgia USA ASSOCIATION Shanghai Huade Photoelectron Science & Technology BOARD MEMBERS Co., Ltd. Shanghai, CHINA Donna Murray Daniel Schreiber Director, Sales & Administration Senior VP and General Manager Singulus Technologies, Inc. CARTHUPLAS, INC. SANDISK CORPORATION Windsor, Connecticut USA Morris Ballen Tom Moran Sony DADC Chairman Senior Director, Media and Pitman, New Jersey USA DISC MAKERS Entertainment Terre Haute, Indiana USA WAM!NET, A DIVISION OF Spencer Mott SAVVIS COMPANY Sony DADC Austria AG Dir - International IP/IT Security Anif, AUSTRIA and Risk Management Louis P. Vaccarelli ELECTRONIC ARTS LTD Co-CEO Sony DADC UK Ltd. SHAPE MEDIA, LLC Southwater, West Sussex, UNITED KINGDOM J. Bradford Springer Chief Financial Officer Neil Brokenshire Summit CD Manufacture Pte.Ltd. JVC AMERICA INC President/CEO Singapore, SINGAPORE SINGULUS TECHNOLOGIES AG Steve Gilbertson Summit Technology Australia Pty. Ltd. President, No. America Gerhard Blum Silverwater, AUSTRALIA KAMMANN MACHINES, INC. Vice President Distribution Services-Europe Targray Technology International Inc. Alex Wardell SONY BMG MUSIC Pointe-Claire, Quebec CANADA Director of Sales ENTERTAINMENT INT’L, LTD KYOTO AMERICA, INC. Technicolor Brett Scott Aachen, GERMANY Stephen Scherger Vice President Alexandria, NSW, AUSTRALIA President, CSG Americas TEIJIN KASEI AMERICA, INC. Boulogne-Billancourt, FRANCE MEADWESTVACO Camarillo, California USA Rodney Jones Livonia, Michigan USA Greg Burns Executive Vice President - Operations Memphis, Tennessee USA Market Manager - Media Packaging UNIVERSAL MUSIC GROUP Mexicali, B.C. MEXICO MILLIKEN & COMPANY Mexico City, MEXICO Mississauga, Ontario CANADA Boudewijn van Dijk Piaseczno, POLAND General Manager Business Support Zapopan Jalisco,, MEXICO PHILIPS INTELLECTUAL PROPERTY & STANDARDS WAM!NET, a division of Savvis Communications Bloomington, Minnesota USA 4 - MEDIAWARE - November/December 2008 up To 100% recycled Le Parc Paumier 72600 La Fresnaye sur Chedouet -France / Tél. +33 - 02 43 31 12 62 / Fax. +33 - 02 43 97 52 95 Ms Maria Bissolotti - Sales Manager : [email protected] / Ms Catherine Garnier - Sales Assistant : catherine.garnier@ mip-packaging.biz MEDIA Setting Music Free There’s a lot of money to be made in “free” music We know all about the Long Tail, but what about the Short Nose? The front end, whether it be- longs to a car or a consumer, is the place where the first impact generally takes place, where the nature of the experience is deter- mined. Western content compa- nies have had mixed results with their encounters with the digital front end. Their obsession with monitoring and monetizing every Michael Heller is Lawrence A. Wien Professor pixel and audio sample has led to of Real Estate Law at Columbia Law School a misplacement of priorities that and author of The Gridlock Economy (Basic has hobbled the evolution of their Books). business models into fully digital economics. cracked before it hits the streets, imple- Take, for example the e-book, a decidedly menting the DRM, taking support calls on niche product at the moment, but one that DRM-based material, and lost sales because typifies the divide between what content users would not tolerate the DRM? Is it providers think is their primary mission (to really worth all the headaches to stop a few Dan Daley has covered protect content, both before and after a pirates? Won’t the pirates find a way to steal the entertainment media sale) and what knowledgeable consumers and related industries for the content anyhow? Why not allow the actually are looking for (to access content 20 years. He also writes law-abiding consumer to do with the media when and where they want it). for Wired, Fast Company, as they please? Now rather than protecting the London Telegraph and assets, DRM seems to be pissing people off History Channel magazine. COPY PROTECTION He lives in New York and Comments Benjamin Higginbotham, while the content is still stolen. It appears to Nashville. director of new technology for the intro- me to be a lose-lose
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