University of Arkansas, Fayetteville ScholarWorks@UARK Marketing Undergraduate Honors Theses Marketing 5-2018 An Independent Record Label Business Plan Jack Raybuck Follow this and additional works at: https://scholarworks.uark.edu/mktguht Part of the Arts Management Commons, and the Service Learning Commons Recommended Citation Raybuck, Jack, "An Independent Record Label Business Plan" (2018). Marketing Undergraduate Honors Theses. 36. https://scholarworks.uark.edu/mktguht/36 This Thesis is brought to you for free and open access by the Marketing at ScholarWorks@UARK. It has been accepted for inclusion in Marketing Undergraduate Honors Theses by an authorized administrator of ScholarWorks@UARK. For more information, please contact
[email protected]. An Independent Record Label Business Plan By Jack David Raybuck Advisor: John Cole An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration (or Bachelor of Science in International Business) in Marketing Sam M. Walton College of Business University of Arkansas Fayetteville, Arkansas May 11, 2018 I. Executive Summary Overview Fearless is an independent record label that operates in the record production and distribution industry. The focus at Fearless is on signing new artists in the pop, R&B and hip-hop genres as well as providing those individuals with the necessary marketing and promotion to help sell their music and build their brand. Our focus on the digital environment of the industry allows Fearless to keep costs low relative to competitors as well as achieve a reach far beyond the immediate markets we operate in. Problem The music industry has been facing a gender inequality problem since its conception in the late 1800’s.