City of Eureka, MO REQUEST FOR QUALIFICATIONS City Signage Program June 2021

GENERAL INFORMATION The City of Eureka, Missouri (hereinafter "City” or “Owner”) is requesting qualifications from firms or individuals (Applicant) for a Comprehensive Signage Program. There is no expressed or implied obligation of the City to reimburse responding applicants for any expenses incurred in preparing proposals in response to this request.

PREVIOUS SIGNAGE STUDIES

City Enhancement Initiative 2018: The City previously authorized DG2 Landscape Design and Active Strategies to complete a “Eureka Enhancement Initiative” (see "Attachment A"). The implementation of this plan was tabled due to funding limitations. The study provides some information that may be used on this assignment including: 1) Background on the City. 2) A Wayfinding Signage Family (to be one (1) of three (3) options conceptually designed and budgeted as part of this assignment). Sign Inventory: A partial City sign inventory has been completed (see "Attachment B"). Standard Brand and Logo: The City has developed a City of Eureka Logo/Brand standard (see "Attachment C"). SCOPE OF SERVICES The City of Eureka is seeking qualifications for the development of a Comprehensive Signage Program for all City facilities, parks and trails. The final Signage Program will include the design of: A. City Wide Sign Hierarchy:

1. City Gateways (four (4) in total including but not limited to a primary sign at Interstate 44 and Highway 109). 2. Entrances to parks and City facilities. 3. Locations/amenities within parks. 4. Directional signs to City facilities, parks, and trails including: a) Government Center (City Hall, Police Station and Municipal Court); b) Public Works Complex; c) The Timbers Recreational Center; d) Community Center at Legion Park; e) Parking lots; f) Walking pathways; and g) City parks. 5. Recommendations on when to use signs for vehicles versus when for pedestrians.

City of Eureka - Request for Qualifications CITY SIGNAGE PROGRAM June 2021

B. Wayfinding Signage Standard: The development of three (3) City-wide - Wayfinding Signage Options (styles) for Board of Aldermen (BOA) consideration:

1. One (1) of these options should be taken from the DG2 Study. 2. Two (2) new options should be developed. 3. Typical fabrication and installation costs should be provided with each option for comparison. 4. Maintainability of each option should also be provided for BOA consideration.

C. Gateway Signage Standard: The development of three (3) Gateway Sign options for BOA consideration:

1. Gateway signage should have a consistent and standardized look at each of the four (4) gateways. 2. General budgets should be provided for the fabrication and installation of each option.

D. Signage Implementation Plan:

1. City-wide signage location map for all sign types described in the report. 2. Individual site placements. 3. Visual depictions (photographic representations) of signage installations at key locations. 4. Total budget for installation and an option for phased installation.

E. Construction Documents 1. Design documents required for typical wayfinding signage fabrication and installation. 2. Design documents for the installation of the four (4) gateway signs.

PUBLIC MEETINGS A. Prepare a presentation to the Board of Aldermen to introduce process and deliverables (pre- selection). B. Conduct up to two (2) meetings with the Board of Aldermen for design input. C. Deliver a presentation to the Board of Aldermen on final program recommendation.

CONSIDERATIONS In developing the Signage Program, the following considerations should be used in crafting the recommendations for sign styles, construction materials, and locations:

A. Longevity; B. Timeless Design; C. Flexible - locations can be added/subtracted in the future as needed; D. Affordable; E. Maintainable; and F. Impact on ground/street maintenance i.e., mowing and or snow plowing around signs/posts.

Page 2 of 5 City of Eureka - Request for Qualifications CITY SIGNAGE PROGRAM June 2021

ATTACHMENTS INCLUDED A. Attachment A - DG2 Landscape Design, City Enhancement Initiative Report. B. Attachment B - Partial City Sign Inventory. C. Attachment C - Logo/Brand Standard. QUALIFICATION SUBMITTAL 1. List of related municipal projects (or similar) with references. 2. Qualifications of proposed project staff. 3. Understanding and/or experience working with MoDOT. 4. Understanding and/or experience working with St. Louis County. 5. Approach to the requested project. 6. Submit a previously completed project deliverables. 7. If selected the Firm shall agree to provide insurance with the coverage stated below:

8. General Liability: $1,000,000 Each Occurrence, $2,000,000 General Aggregate The amounts of the general liability insurance to be secured by the Architect shall at all times be in accordance with the amounts contained in RSMo. Section 537.610 or exceed said amounts, and as amended in the future, and it shall be Architect's responsibility to ensure compliance with the said Statute. Automobile Liability: $1,000,000 Workers’ Compensation: $1,000,000 Professional Liability: $3,000,000 9. As a condition for the award of any contract or grant in excess of Five Thousand Dollars ($5,000) by the state or by any political subdivision of the State (i.e., the City of Eureka) to a business entity, the business entity (Company) shall, by sworn affidavit and provision of documentation, affirm its enrollment and participation in a Federal Work Authorization Program with respect to the employees working in connection with the contracted services. Every such business entity shall sign an affidavit affirming that it does not knowingly employ any person who is an unauthorized alien in connection with the contracted services (RSMo Section 285.530(2)). Company must provide documentation evidencing current enrollment in a Federal Work Authorization Program (i.e., an electronic signature page from E-Verify Program Memorandum of Understanding (MOU). E-Verify is an example of this type of program. Information regarding E-Verify is available at uscis.gov/e-verify or by calling 1-888- 464-4218.

CRITERIA FOR SELECTION All proposals submitted will be evaluated using the following criteria: • Previous experience; • The professional and ethical reputation of firm or individual; • Qualifications and experience of staff assigned to project; Page 3 of 5 City of Eureka - Request for Qualifications CITY SIGNAGE PROGRAM June 2021

• Past Record of performance with respect to the quality of work and ability to meet schedules; and • Quality and content of previously completed deliverable.

CONTRACT AWARD

The City of Eureka will evaluate and rank response to the Request for Qualifications based on the established selection criteria. Recommendation for contract award will be contingent on the successful negotiation of contract terms. If a contract cannot be successfully negotiated with the selected firm at a price determined to be fair and reasonable, the City reserves that right to negotiate with another proposer.

PROPOSAL INSTRUCTIONS For consideration, the applicant must submit four (4) hard copies and one (1) electronic copies of your response by 10:00am on July 7, 2021 at the following address: Craig E. Sabo City of Eureka Signage Program RFQ 100 City Hall Drive (P.O. Box 125 if mailed) Eureka, MO 63025 No faxed, emailed or late proposals will be accepted. The City will not be responsible for proposals placed in the mail which do not arrive by the deadline. Proposals received before the time of opening will be kept by the City Administrator securely and unopened. Proposals received after the deadline will not be considered.

CONTACT WITH CITY PERSONNEL At no time shall the Applicant, its agent, representatives or contracted personnel contact or otherwise communicate with City personnel. All questions relating to the RFQ are to be emailed to the Owner’s Representative, NAVIGATE Building Solutions. The contact person at NAVIGATE is Todd Sweeney: [email protected] (314) 458-3738. Addenda information shall be shared, as necessary, with all participants. PROPOSAL SCHEDULE: • RFQ issued on June 14, 2021 • RFQ responses due (10:00AM) July 7, 2021 • Shortlist Notifications July 14, 2021 • Interviews July 20, 2021 • Finalize Contract and Fees July 29, 2021 • Board Introductory Presentation August 3, 2021 • Board Approval August 17, 2021

Page 4 of 5 City of Eureka - Request for Qualifications CITY SIGNAGE PROGRAM June 2021

DISPOSITION AND DISCLOSURE OF PROPOSALS All proposals submitted in response to this RFQ will become the property of the City and a matter of public record. The Firm must identify, in writing, all copyrighted material, trade secrets or other proprietary information that it claims is exempt from disclosure. Any Firm claiming such an exemption must also state in this proposal that the firm agrees to hold harmless, indemnify and defend the City and its agents, officials and employees in any action or claim brought against the City for its refusal to disclose such materials, trade secrets or other proprietary information to any party making a request, therefore. Any Firm failing to include such a statement shall be deemed to have waived its right to an exemption from disclosure.

EXPIRATION OF PROPOSAL By submitting a proposal, the applicant offers to enter into the Contract, the form and content of which shall be agreed upon by both parties. The Firm's proposal shall not be revocable for ninety (90) days following the response deadline indicated above. The City reserves the right to waive any defects in the offer of any respondent, to reject any or all offers and to request additional formation from any and all respondents.

Page 5 of 5 Attachment A “Eureka Enhancement Initiative”

Eureka Enhancement Initiative: Findings and Report

City of Eureka, MO July 17, 2018 Acknowledgments: Mayor Kevin Coffey Eureka Board of Aldermen ‘ETown’ Committee City Administrator Craig E. Sabo Stakeholders

Document Prepared by: DG2 Design Landscape Architecture 4835 MO-109, Suite 102 Eureka, MO 63025

Active Strategies 537 East Lake Dr Edwardsville Ill 62025

Subconsultants: Burns & McDonnell (Cost Estimating & Funding Opportunities) 425 S Woods Mill Rd, Suite 300 Chesterfield, MO 63017

Studio X (Logo Assistance) 2737 Sutton Blvd Maplewood, MO 63143

Copyright 2018

Eureka Enhancement Initiative 2 Content

Introduction 5 Process 9 Assessment & Analysis 15 Recommendations for Action 21

Appendices A: Eureka Enhancement Concept Plans, 2016 B: Eureka’s Outdoor Recreation Assets Map C: Wayfinding Sign Family D: Design Development Drawings

Eureka Enhancement Initiative 3 “We cannot teach people anything; We can only help them discover it within themselves.” -Galileo Galiei

Eureka Enhancement Initiative 4 Introduction

Eureka Enhancement Initiative 5 Introduction The Eureka Enhancement Initiative Plan is a productive residents and creative businesses. product of more than a year of active community Today’s sought after demographic groups look planning. The plan builds from a wide range of first to where they believe they and their family will community perspectives, including: be able to achieve the best quality of life when picking a place to live, work and play. Today a •Stakeholder surveys substantially different community development •Core team meetings environment exists compared to previous eras •Stakeholder groups with community leaders when people were less mobile and tied to long- •Interviews with individuals, businesses and term jobs and careers with a single employer. organizations If you look closely at today’s trends, we find The plan presents a comprehensive view and that the communities that are winning in today’s assessment of Eureka’s livability, potential economy are the ones that have provided their outdoor recreation enhancement, initial design residents and visitors with fantastic access to development of key gateways to Eureka and the outdoors, healthy active living and a growing environmental graphics throughout. While this economy, based on good community design that plan was initiated by the City of Eureka, the creates an exciting, vibrant atmosphere. implementation of the plan rests with key plan partners (East West Gateway, MODOT, Missouri State Parks, St. Louis County Parks, Great Rivers Greenway, surrounding municipalities), the public and the community. This partnership will enable the City to implement projects and help Eureka to be a better place to live, visit, work and play. Initiative Overview Eureka is a community located in St. Louis County, just 25 miles southwest of downtown St. Louis. The community is home to 10,189 (2010 US Census), with an estimated 13,910 citizens within the 63025 zip code. Since 1971, Eureka has “The Outdoor Recreation Economy” OIA, 2017 been known as the home of the amusement park The outdoor recreation industry generates almost $900 Six Flags St. Louis, with an average of 1.5 million billion annually and is larger than the oil, automobile, and visitors per year. Eureka has a total area of 10.45 pharmaceutical industries. square miles and is adjacent to the Meramec Today, people are drawn to great places to live and Big Rivers. Eureka is also surrounded by 24 and work. People and businesses want to locate square miles of preserved public land. in real, authentic communities that provide a true vibrancy of life - based on a community’s unique As Eureka plans and looks to the future, it is cultural assets and environment. They are proving important that the City and its residents come that the quickest and surest way for communities together to discuss and develop a vision of what to transition from a 20th century siloed suburban they want Eureka to be. Key to the development sprawl economic model to a denser, more place- of a practical vision will be that City leaders and based 21st century collaborative, knowledge the broader community understand the national based-economy is to focus first on creating quality trends in community development, as well as the of life. We are seeing that the communities that underlying factors of retention and recruitment of are successfully transitioning are the earliest

Eureka Enhancement Initiative 6 adopters of this cultural strategy. We believe that scaled strategic investment and grassroots having and promoting an active lifestyle culture growth. By connecting the region’s assets is disruptive to the status quo and can propel a together in ways that increase their visibility and community forward. impact, Eureka can reach destination status by leveraging its assets and overcoming its challenges in creative new ways.

It would benefit the City of Eureka to develop a collaborative approach to its destination and branding efforts. Buy-in and facilitation of stakeholders, including a variety of federal, state and local governmental partners, regional institutions, business and most importantly the broader public will be key to ensure that these potential assets can be leveraged successfully for the City, its citizens, its partners and the community’s best interests.

This first phase of work is one of the initial efforts in what we believe will be a long-term initiative that It is our assessment that the City of Eureka is would guide the City of Eureka and its partners in near both a crossroads and a tipping point in its the development of a compelling new activation development. Eureka lies on the path of a wave vision, strategy and implementation plan that of regional development that is about to fully would over several years reposition Eureka as a break on the area as this is written. With nearly vibrant, active destination. The vision and plan 1,000 rooftops in the development pipeline, will seek to clarify and strengthen the awareness, the decisions Eureka makes now about the roles and relationships of Eureka’s relevant type, location and amount of development will amenities, assets and businesses. The plan will be critical to whether Eureka benefits from this be built upon known successful strategies that development in a sustainable manner, or takes the leverage Eureka’s unique character and culture. path of least resistance and allows chain retailers It will be built upon community involvement, and fast food corporations to plan Eureka’s future market understanding and collaboration with landscape and determine its economic and a variety of local stakeholders and community community development path. As one stakeholder leaders. This initiative can become the first step commented, in a broader community resilience strategy that can help Eureka achieve a state where its natural, “Do we want to be just another exit economic and cultural assets are in balance for the benefit of the larger community and off of I-44?” environment.

Eureka is positioned in the St Louis region with This baseline livability assessment and inventory a diversity of community assets that collectively will help Eureka’s leaders understand why the have the potential to make Eureka and nearby outdoors and livability is the direction to head, communities in the Meramec corridor a true and provide a record of the current state of the regional destination. Eureka can and should City as it pertains to supporting an active lifestyle leverage its natural and cultural assets in approach to development. ways that will change its image and invite

Eureka Enhancement Initiative 7 Eureka Enhancement Initiative 8 Process

Eureka Enhancement Initiative 9 Livability Development Process Communities across the country today are leveraging their natural assets into active lifestyle strategies that are proving to be key to attracting and retaining the workforce and businesses they need to grow.

Access to the outdoors via parks and trails creates an atmosphere of activity and excitement that the community can use to build a image Bike to Breakfast Event of an active vibrant community in which people want to live and where businesses want to be located. Creating a physically and culturally The emerging visibility and energy these connected community that is attractive to visitors early activation efforts create can begin to be and easy for residents and particularly children leveraged as a tool in creating a broader image and families to move around in benefits the and reputation for the community - a virtual and health of a community, better supports local physical destination brand. retailers and creates an atmosphere of community collaboration. Eureka is a potential outdoor gateway town where much of the work has already been done - it’s In our experience, there is a typical progression up to Eureka to leverage it to the community’s of effort that successful communities are using advantage. to break out and create change. These tactics and strategies can be built upon over years to Many areas that are known for their quality of incubate desired livability outcomes that can life are gateway towns, and have an advantage lead to enthusiasm for further action that creates of their locations near the entrance to parks, ski momentum toward true community resilience. areas, golf resorts, river corridors, trail systems, Like a snowball rolling downhill, activating the etc. Communities like Nashville, IN, which acts as community, connecting residents and places, a gateway for Brown County State Park, or Yellow incubating ideas and initiatives and accelerating Springs, OH which lies on both the Little Miami those efforts towards desired outcomes can Scenic Trail and the Little Miami National Scenic lead to the long-term vision the community has Riverway and is the Gateway to John Bryan envisioned for itself. State Park and the Glen Helen Nature Preserve. Brevard, NC just outside Asheville is the gateway Activate to the massive Pisgah National Forest with its These types of early activity-based initiatives waterfalls, rivers, rock and trails. Closer to home, create a colorful and easily promotable effort towns like Augusta and Washington, MO provide and most importantly they are the kind of lifestyle access to the KATY trail and Missouri Wine amenities active, creative people are looking for Country. in their communities of choice. However, while activating Eureka is an important key to creating For Eureka the opportunity is to take advantage of quality of life, it is the beginning and not the end. the thousands of acres of public land and nearby If efforts stop here the initiative could stall and river corridors that create the best concentrated ultimately fail to engender the type of changes quality outdoor recreation access in the St. Louis and image creation Eureka seeks. Metropolitan Region. These public lands and Eureka Enhancement Initiative 10 waterways made up of various municipal, county, A look at the recent success in northwest and state parks and trail corridors (existing Arkansas is summarized below: and potential) create a destination aesthetic and atmosphere unique to the Meramec River corridor in southwestern St. Louis region. To take full advantage of these lands and the opportunity they create, Eureka must weave an exciting narrative and create the atmosphere consistent with an outdoor brand that positions Eureka as a gateway to the vibrancy and excitement this quality of outdoor access creates.

What is community activation? Community activation provides awareness, creates excitement, builds momentum and fosters the engagement necessary to support a significant project or initiative. Implementing a community activation strategy is critical to “While the energy generated by trails and paved maximizing a project’s ROI and the impacts of all paths is palpable across Northwest Arkansas, potential economic, tourism, health, grassroots these findings validate cycling as a regional business development and quality of life benefits economic engine that supports local businesses, across the entire region. attracts tourists and builds healthier communities,” said Tom Walton, Home Region Program Successful community activation initiatives build Committee chair. access in multiple ways: 1. Fostering the creation of high-quality physical access like trails, greenways, river put-ins, etc. 2. Engaging the community and activating local outdoor evangelists through marketing and education; 3. Developing events and festivals that bring together community members and businesses to build context for what an active, outdoor community is all about; 4. Build strong promotion and branding initiatives that help establish community identity and pride. “Northwest Arkansas is a shining example of the positive impact cycling can have on a community,” said Steuart Walton. “We hope to inspire other towns and cities by sharing the lessons and impact we’ve observed, such as the importance of quality miles over quantity of miles, the proximity of trails to downtowns and advocating for female and youth cyclists.”

Eureka Enhancement Initiative 11 As Bentonville is becoming recognized as a Next, developing important social media example of how to build and leverage outdoor and constituencies along with focused digital cycling assets into a destination strategy, later in marketing and web site efforts will help develop this document it is recommended that an area Eureka’s active credentials by crafting and team lead by DG2 Design and Active Strategies promoting messaging that emphasizes Eureka’s visit Bentonville to see the best example of assets and active image. outdoor destination community development in action. Finally, using the new “Discover Eureka” brand in print, digital and awareness development Promote campaigns will further Eureka’s active brand Community image is so important to Eureka’s image and help establish Eureka as an emerging ability to leverage its outdoor resources and destination community. active amenities towards a new future. Eureka’s image and brand is a function of its new emerging Connect culture. If you think about the communities across One of the most important aspects of livability the country that have great active and vibrant is how the community’s streets, trails and reputations like Asheville, Boulder and now neighborhoods work together to help residents Bentonville, their brands are really a manifestation and visitors move around safely and engage of their active cultures. easily. In other words, how does the community’s physical design and aesthetic support or hinder For Eureka to be able to take advantage of the flow and movement, while enabling residents assets and opportunities identified in the livability to gather comfortably and more frequently? assessment found later in this report, Eureka must This ease of movement creates opportunities connect and elevate these assets and their culture to collaborate and engage for the benefit of the into a brand that is based on its new emerging community. identity as a vibrant active community on the move. Eureka has challenges and constraints like all communities, but these challenges are also It’s incredibly important for Eureka to be a great opportunities. One of the keys to connecting and place to live... but it is equally important for activating Eureka is getting residents and visitors Eureka to be KNOWN as a great place to live. out on the streets and trails moving around and It is in this way that Eureka will be able to gain engaging with each other and with Eureka’s small significant return on its active lifestyle and livability businesses. If you think about the places around investments. the country that are known as great destinations, they are typically places where people can walk, To do this Eureka should tell its story through a shop and hang out in outdoor cafes and other variety of media and marketing vehicles. venues that gather and create people watching The first step in any community promotional opportunities. The nature of these ‘destination’ effort is grassroots public engagement with community amenities is that they hold people in stakeholders and residents. Reaching out and place and allows them to linger - and that’s a key creating excitement and support for Eureka’s new for successful commercial districts, parks and for strategies is job one. Recommendations featured community vibrancy in general. later in this document, underline the need to engender citizen involvement and action through outreach and the development of task forces that will help drive short-term activation actions and longer term visioning and planning.

Eureka Enhancement Initiative 12 Eureka has great existing options that, when taken visitors to spend the weekend discovering trails, together as an overall connectivity strategy, could walking in their commercial districts spending time change the face of Eureka and how people use in their bars, restaurants and retail establishments. and move through the community. Among these are: How does Eureka connect and create a • Great Rivers Greenway’s (GRG) Meramec consistency of character and connectivity between Greenway as a core trail system backbone; it’s Old Town commercial district and 5th Street • The Route 66 bridge as linkage to parks and retail corridor? Linking Eureka’s neighborhoods trails; to its schools, commercial districts and its parks • Ozark Trail, beginning in Arkansas and and trails will be key to building the CONNECTED eventually linking to the Al Foster Trail through Eureka. Eureka and terminating at the Meramec River’s confluence with the Mississippi. Making Eureka easier for visitors and residents and kids to move around safety is an important The local mountain bike club Gateway Off-Road challenge, particularly in a community that is Cyclists (GORC) is building mountain biking trails segmented by highways, railroad corridors, and in many of the region’s local parks….how does waterways. the community connect and take advantage of that? Incubate How do we encourage the kinds of business and economic growth Eureka needs?

Some of this is about scaling efforts and development targets. Eureka has already shown the ability to attract small to medium size technology and professional services businesses, identifying those successes, understanding the dynamics of these successes and applying them to their economic and community development efforts is the right way forward.

Importantly, it is recommended that Eureka mount a significant effort to help grow existing businesses and help potential area entrepreneurs develop from the grassroots, while creating Route 66 Bridge small business support systems that can provide the early help that can make or break a small Places as diverse as Bentonville, AR, Dayton, business. This again is simply about Eureka being OH and Duluth, MN are building their brand purposeful about the kind of businesses that and image on community connectivity through Eureka can and should attract and help support. the integration of placemaking and people- By providing the opportunity, access and support oriented community design built on a foundation systems that encourage and help entrepreneurs of pedestrian and bike-friendly infrastructure. find the space, skills and ability to relocate or start This infrastructure is incorporated within a here, Eureka can establish a unique and vibrant comprehensive system of parks linked by natural business base it needs to distinguish itself from and paved trail networks. These networks are nearby communities dominated by chain retail encouraging kids to ride trails to school and along the I-44 corridor.

Eureka Enhancement Initiative 13 Small communities like Eureka today cannot layer of what could be a long-term livability expect to land a large factory or technology firm initiative. Creating the support ecosystem and as an outcome of their economic development municipal policies that today’s start-ups need and activities. are attracted to is a vital part of Eureka’s ability to engender local business growth. Developing programs like small co-working and other business incubation tactics can help establish a vibrant entrepreneurial culture in Eureka.

New businesses and entrepreneurs need all the help they can get. Cortex and T-Rex in the City of St. Louis are proving that companies and startups will move to an area where that support system and synergies are created.

Some of the tactics of a smart and dynamic small business support system can include the creation of small scale development funds to help both business startup and community development efforts. Creating a nonprofit Community Development Corporation can provide the community with a vehicle through which they can formulate and facilitate the kind of local development they seek.

Providing a place where entrepreneurs and small businesses can locate and be supported while they make the critical transition from one and two person shops to larger businesses is essential. Bike to Breakfast Event These support systems can be created by Most important for a community like Eureka providing low-cost office space that also supplies is to develop the ecosystem of support for administrative and other business services businesses so local and regional individuals small business need but often can’t access on and small businesses can access a healthy and their own. These co-working spaces, with their encouraging business atmosphere. associated business support systems can often be located in an empty building or community Making Eureka easy to do business with in context space. These types of business support projects to a practical economic development strategy is a also can supply the entrepreneur and small vital tactic. business person with the right moral support they need to persevere through the hard times of Most important is reviving and growing Eureka’s starting and running a business. These projects Old Town District and other walkable areas that can also help the under and unemployed seek out could mimic business district and dense campus services to help them identify business models environments. that will work for them, so that they can provide their own employment through small business There are many scalable strategies that can be ownership. used to build the small locally developed business

Eureka Enhancement Initiative 14 And it’s not just business that we want to incubate adages we like to follow is “a great place to visit and grow here. The next phase of implementation is a great place to live”. Tourism by itself is not a should develop relationships and work with local sustainable strategy. We must build quality of life agencies like: for current and future residents, and then we are building the atmosphere that a talented workforce • U.S. Army Corps of Engineers that businesses need will come, and so forth and • Great Rivers Greenway so on, it’s all a progression. • ExploreSTL • East West Gateway Early destination strategies can be enhanced by • County and State parks to truly leverage the creating temporary vibrancy through recreation, strategy and get greenways, trails and key entertainment and special events and high- transportation and flooding issues resolved. profile initiatives including promotions and base branding. The goal is to create a community that feels like an event is going on every day. Accelerate Finally, how do we turn all of this into an image and brand that Eureka can use to become a destination in the truest extent of the word, and accelerate its progress and prosperity?

It’s important to understand that people won’t visit a place that isn’t a great place to be. One of the

Eureka Enhancement Initiative 15 “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” -Marcel Proust

Eureka Enhancement Initiative 16 Assessment & Analysis

Eureka Enhancement Initiative 17 Stakeholder Discussions & Engagement Over the period of the initial contract, the team larger regional effort working with neighboring interviewed over 25 individual stakeholders municipalities, county, state and federal from Eureka and held a Stakeholders Meeting agencies to address challenges like flooding at the Timbers where 26 Eureka stakeholders and sprawl development while working together were in attendance. DG2 Design and Active on opportunities like tourism, connectivity, Strategies presented an overview of the project and sustainability along the Meramec corridor. and described the gateway enhancements and Communities like Eureka in southwest St. Louis the livability assessment that is being conducted County can also form alliances to speak with one as part of this effort. Additionally, DG2 and Active voice and work collaboratively when partnering Strategies staff have maintained informal contact with county, state and federal agencies on these and have held periodic formal meetings with the same regional issues that could lead to additional ETown Committee (a committee established to funding and focus on solutions that Eureka and its oversee the enhancement project) over the course partner municipalities are concerned. of this project. While each stakeholder’s viewpoint and opinion are unique, there were overarching themes that have been identified as outcomes of the stakeholder engagement process. These themes centered on several related areas:

• Eureka’s perceived distance from the center of the St Louis regional economy; • Both the impact and opportunity of impeding rapid growth; • The rift in the community between those that desire growth and those wishing Eureka to remain a small independent community; • Eureka’s formal capacity and capability to deal with challenges and leverage opportunities; • Eureka’s lack of cultural amenities; including restaurants, third places1, and shopping; • Community design and connectivity;

This initial effort to assess and evaluate Eureka’s physical characteristics and the community’s ‘livability’ and culture are a first step in a longer effort toward becoming more purposeful about the kind of community Eureka wants to be, and the development of a plan and process through which this new vision can be achieved.

While this initial effort is focused on the physicality and livability of Eureka proper, all involved believe that there may also be an opportunity to form a First Stakeholder Meeting

Eureka Enhancement Initiative 18 1: In his 1989 book The Great Good Place author Ray Oldenburg described Third Places as those community spaces (coffee shops, restaurants, breweries, etc.) that are the “anchors” of community life and facilitate and foster broader, more creative interaction. The following is a list of people who were reached Don Beckerle, Alderman out to for input and engagement as stakeholders Wes Sir, Alderman in this initiative. These stakeholders responded Julie Wood, City of Eureka with various levels of involvement, and it is our Kevin Coffey, Mayor hope that this key group of people will continue to Missy Meyers, City of Eureka drive the momentum of this initiative. Bob Wade, City of Eureka Craig Sabo, City of Eureka Kathy Butler, Attorney Pat Grimshaw, Geggie Elementary Steve Jarvis, Resident Pete Carmichael, Six Flags Chuck Maher, Resident and business owner Todd Lubker, Resident and business owner Cam Janssen, Resident Russ Patton, Business owner Jeff Fillers, Prospective business owner Jennifer Heisel, Resident Shenee Boyle, Resident Shannon Britt, Former Alderman and Resident Tim Jones, Former State Rep and Resident Matt Iovaldi, Resident and business owner Mary Hampel, Resident and business owner Mark Harder, St. Louis County Council Gregg Cleveland, Eureka High School Pat Feder, Chamber of Commerce and Fire Board Eric Humes, Business owner Brent Milner, Resident Terry Selbert, Resident and business owner Kirk Matthews, MO State Rep. Eric Knost, Rockwood Schools Jerry Kirk, Business owner Karen Bopp, Resident and business owner Dan Hayes, NAI Desco Claire Wyneken, Camp Wyman Greg Gavrilets, Hidden Valley Nanette Bell, KOA Ralph Pfremmer, Trailnet Jeff Lewis, McBride Homes Sean Flower, Resident and business owner Ken Deickmann, Resident Buzz Eckelkamp, Business owner Patrick Owens, Great Rivers Greenway Shannon Haney, Chamber of Commerce

Eureka Enhancement Initiative 19 Livability Assessment Inventory & Mapping Distressed Community Index Walk Score Economic Distress Indicators for: 63025 Walk Score measures the walkability of any Eureka, MO community using a proprietary system. For each address, neighborhood or community Walk Score • Population: 13,910 analyzes hundreds of walking routes to nearby • Minority Share: 6.4% amenities. Points are awarded based on the • Density: Low distance to amenities in each category. Amenities within a 5-minute walk (.25 miles) are given 63025 U.S. maximum points. A decay function is used to give points to more distant amenities, with no points No High School Diploma 5.2% 13.3% given after a 30-minute walk. Housing Vacancy Rate 4.4% 8.3% Walk Score also measures pedestrian friendliness Adults Not Working 21.1% 28.2% by analyzing population density and road metrics Poverty Rate 6.3% 15.5% such as block length and intersection density. Median Income Ratio 180.4% 100% Data sources include Google, Education.com, Change in Employment -1.1% 9.4% Open Street Map, the U.S. Census, and via Change in Businesses 6.1% 4.2% localize, data added by the Walk Score user Distress Score 11.2 community.

Distress Rank: Eureka’s walk score was calculated at 38. 2,922 of 26,126 The following table depicts the possible scores and characteristic of the range of scores. The Distressed Communities Index (DCI) Not surprisingly, Eureka was ranked as a Car combines seven complementary metrics into a Dependent community. broad-based assessment of community economic well-being in the United States. Relying on Census Walker’s Paradise: Bureau data for the years 2011 to 2015, the DCI 90-100 Daily errands to not require a car covers over 26,000 zip codes and 99.9 percent of the U.S. population as well as cities, counties and 70-89 Very Walkable: congressional districts, enabling Americans to Most errands can be accomplished understand how their local well-being stacks up at on foot every scale of life. The DCI groups places evenly 50-69 Somewhat Walkable: into five different tiers based on their performance Some errands can be accomplished on the index: Prosperous, comfortable, mid-tier, at on foot risk and distressed. Economic Innovation Group 25-49 Car Dependent: 2017 https://eig.org/dci Most errands require a car As such Eureka ranks low on the Distressed Car Dependent: Communities Index score, ranking 2,922 out of 0-24 Almost all errands require a car 26,126 Zip Codes. However Change in Business score is in the Distress Community range and https://www.walkscore.com/score/eureka-mo should be examined.

Eureka Enhancement Initiative 20 Eureka’s Outdoor Recreation Assets The following map and tables provide a preliminary inventory of Eureka’s existing outdoor recreation facilities, opportunities and events. Inventorying and developing this list is one of the first steps in developing the Eureka Enhancement Plan.

Central Ave. Bridge

Trail Rock Hollow

Rock Hollow

Trail

Hamilton Carr Trail

Hamilton Carr Trail

Meramec Meramec Greenway Greenway

Trail Chubb Trail

Rock Hollow Al Foster Trail Chubb Trail

Al Foster Trail Al Foster Trail Meramec Greenway Al Foster Trail

Chubb Trail

Al Foster Trail Chubb Trail Al Foster Trail Chubb Trail

Meramec Chubb Trail Greenway Chubb Trail

Chubb Trail

Chubb Trail

Meramec Greenway

Route 66 Trail Route 66 Trail

Chubb Trail

Route 66 Trail

Route 66 Trail

Flat CreekTrail

Route 66 Trail

Flat Creek Trail

Flat Creek Trail Meramec Greenway L E G E N D Hunting Park / Recreation / Conservation Area Overlook / Viewing Area Existing Trail / Greenway Camping Hiking Proposed / Future Trail Picnic Area Meramec Greenway Biking Trail / Greenway Equestrian Trail / Riding Area Fishing Boating / Canoeing / Kayaking

Meramec Boat Ramp Greenway Golf

Meramec Greenway Baseball / Softball Field Skiing

Meramec

Meramec Playground Greenway Greenway Farmer’s Market

Future Ozark Trail

March 5th, 2018 Eureka’s Outdoor Recreation Assets (See 11” x 17” insert)

Eureka Enhancement Initiative 21 Active Lifestyle Assets Golf Parks & Rec. • The Legends Country Club • The Timbers of Eureka Recreation Center • Pevely Farms Golf Club • Berry Park • Crescent Farms Golf Club • Bowlby Park • Aberdeen Golf Club • Coffey Park • Drewel Park • Hilltop Park Other • Kircher Park • Skiing at Hidden Valley • Legion Park • St. Louis Skeet & Trap Club • Lions Park • Southern Springs Polo Club • Soetebier Park • Camp Wyman • West Frisco Park • Route 66 State Park Outfitters & Retailers • Mountain Bike Shed Trails and Recreational Corridors • Meramec Greenway • Flat Creek Trail • Forby Road Nature Trail • Al Foster Trail • Chubb Trail • West Tyson Trails • Rock Hollow ‘Zombie’ Trail • Green Rock Trail • Eagle Valley Trail • Roundhouse Loop • Fox Run Trail • Bluff View Trail • Cedar Bluff Trail • Castlewood Park Trails

Camping • KOA • Jellystone • Greensfelder Park

Rivers • Meramec River Access: Route 66 State Park, Franklin Rd. Access • Big River Access: Twin Rivers Canoe Rental

Pevely Farms Golf Club

Eureka Enhancement Initiative 22 Community Based Assets

Urban and Community Agriculture • Eureka Farmer’s Market • Eureka Community Garden

Conservation and Sustainability Programs • Recycling • Operation Clean Stream - Open Space Council of St Louis

Destination and Tourism Assets • Brookdale Farms • Six Flags St. Louis • WF&P Railroad • Santa’s Magical Kingdom

Community Events • Scarecrow Festival • Harvest Moon Run • Route 66 BBQ Bash • Concerts on Central • Eureka Days • 4th of July Celebration

Social and Cultural • Local cafes and coffee shops • Elk’s Lodge • Chamber of Commerce • Lion’s Club

Regional Organization Structures • Henry Shaw Corridor • East West ONE STL • Meramec River Recreation Association

Forest Staley Park (St. Louis County)

Eureka Enhancement Initiative 23 “ Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” -H. Jackson Brown Jr.

Eureka Enhancement Initiative 24 Recommendations for Action

Eureka Enhancement Initiative 25 Initial Recommendations for Action Livability initiatives, like the one proposed here Plan and take an Outdoor Destination Community for Eureka can take many forms and can be used Benchmarking trip to Bentonville, AR for key to address many challenges and take advantage community leaders and stakeholders. Active of inherent opportunities. By addressing critical Strategies will lead the team through all of the factors identified by this effort, Eureka and its elements that Eureka will need to develop to gain citizens can begin to develop a new vision and a full Return on Investment from their outdoor and supporting cultural and community development livability initiative. Seeing in person how trails strategy that will lead to improve quality of life and and outdoor recreation can drive destination prosperity for the area. economies is key to Eureka being able to maximize its own opportunities. The DG2 Design/Active Strategies team, working with the City of Eureka recommends that the City launch a Livability Initiative and plan that will Bike/Pedestrian Task Force work to leverage these initial study findings and Working to overcome Eureka’s connectivity branding efforts through the creation of several challenges starts with making the community task forces. These task forces, consisting of easier to move around via walking and cycling. community stakeholders and coordinated by the Encouraging Eureka’s residents and visitors to DG2 Design team in association with the City, will get out onto Eureka’s streets, sidewalks and work to implement recommendations identified trails walking and riding bikes is the first step in in this study and focus on driving a progression creating both a new culture and brand for Eureka. of effort structured around the opportunities Establishing a bike task force supported by City identified. and business leaders will lead to a progression of active cultural efforts that create enthusiasm and engagement of residents. By promoting events Activate The Community and programs that help people get out to walk Today Eureka is a classic example of a low- and ride, a bike/ped task force can be a leading density, automobile dependent community. element in Eureka’s forward momentum. Below While Eureka maintains some of its historic are some examples of programs and events that small town structure, it is transected by major the bike task force could easily produce. highways and railroads, creating a disconnected design that discourages walking, biking and • Bronze Bike Friendly Certification Goals: 5 E’s physical activity. A disconnected community’s and Eureka Bike Plan reliance on cars creates sedentary lifestyles and • Monthly Rides exhibits poor traffic patterns and lack of access • Complete Streets to people-oriented places. This lack of access • Bike to Work Month and Day events and to environments that encourage daily exercise, promotions (ex. Bike to Breakfast) provide access to nature and offer the types of • Bike Summit gathering places that make a community attractive • Children’s bike and ped programs: safe routes makes Eureka less competitive in today’s market, to schools, school bus programs where millennials and retiring boomers seek • Encouragement of Bike Retailers walkable healthy environments in which to live • BAM Ride and work. Fortunately for Eureka, it is surrounded • Area NICA Mountain Bike and cycling teams by fantastic outdoor access, has a planned and growing trail system, and has an emerging cycling and outdoor recreation culture that can Meramec & Big Rivers Task Force be encouraged and enabled through a variety of • This Task force will work in the community programming and promotions. to bring key partners in the area together to promote, preserve and protect the Meramec

Eureka Enhancement Initiative 26 and Big Rivers. Members and the larger • Business incubation strategies including: co- team will work with community members, working and business support systems in an stakeholders and local organizations to build vacant building or community space community around our rivers and reveal the • Business networking and education recreation opportunities. Focus on promoting programming learning about, recreation use and sustainable • Establish an Old Town initiative to create use of the river. a “Virtual Trailhead” program to work with • River Days programs including an annual outfitters and other outdoor nonprofits and community float trip businesses to bring their members to Old • Try Paddling events Town for before and after outdoor meals and • Enhanced and promoted river access entertainment • Promote existing river cleanups, etc. • “Discover Eureka” website to map and • River Summit promote all of the local outdoor opportunities and assets - Link local outfitters etc. • Engage state and local parks departments Promote Eureka Brand and Culture to build additional access to encourage and Task Force attract more mountain bikers, hikers and With residential growth surging today, Eureka can paddlers to the area take control of its trajectory and craft a smart and attractive economic strategy based on quality of • life and unique placemaking. Incubating a unique • Eureka brand and culture can be achieved by • creating an ecosystem of small business and entrepreneurial support that will attract small business startups and people who want to start them. By creating an approach to incubate the kinds of businesses Eureka needs to support its brand, it will be purposefully creating the kind of community it envisions by developing unique and locally owned business for which consumers are looking. Connect The Community and Public • Develop strategies to engage and attract local mountain bikers, hikers, paddlers, cyclists and Lands Task Force park users before and after their parks visits A task force focused on dealing with Eureka’s to shop, dine and purchase gear in Eureka community design challenges that would help would benefit and grow the local retail base. connect its neighborhoods, school, parks and Tactics such as starting rides and hikes at local trails together with retail and cultural centers coffee shops and restaurants and developing are early keys to moving Eureka towards a physical trail connections in town could help more proactive, purposeful development effort. develop Eureka’s Gateway Trail Town status Connecting people and places, creating gathering • Develop business friendly policies and an spots and places for the community to engage entrepreneurial support ecosystem and create active excitement is essential to • Create small scale development funds Eureka breaking out of its exurban structure and • Eureka Main Street or Merchants Association development mode while embracing a denser focused on strengthening retail in Eureka more connected future. • Create a nonprofit Community Development Corporation

Eureka Enhancement Initiative 27 Local Foods Task Force Logo & Branding This local foods task force would include inventory Communities, like people, are complex. To attract of all local food assets including a recommended visitors, it is advantageous for a destination to expansion of the Eureka Farmer’s Market and have a distinct memorable image. The most the Community Garden project. Other goals successful community brands are those that could include identifying local unique restaurant resonate with resident values and community life. opportunities, investigation into the viability of developing a community commercial kitchen and As Phase One implementation of the Eureka bakery that would attract food entrepreneurs, Enhancement Plan, the City of Eureka adopted and developing a local food accelerator working a new logo which will guide the City through with local culinary programs including St. Louis developing a community identity. A recent Community College’s program. Kids gardening Gallop Poll asked residents why they love where and edible schoolyard programs could also they live. As it turns out, according to the poll create momentum in this subject area. Creating people’s loyalty and passion for their community a rich food ecosystem of farmers markets, is overwhelmingly driven by just three things: a specialty farmers and other food businesses and community’s social offerings (or fun things to do) efforts could work towards strengthening Eureka how welcoming it is to all kinds of people, and its commercial districts and help create the kind of beauty. Eureka’s landscape is impressive, from gathering spaces and vibrancy Eureka needs to rolling hills, limestone bluffs, rivers and creeks thrive and compete. and the protected land, featuring miles of trails • Farmers Market and recreation, that surrounds Eureka. The team • Community Gardening developed a new logo that encompasses the • Edible Schoolyard and other children’s natural beauty of Eureka while paying tribute to programming a sense of family. Eureka is an amazing place • Specialty Farming to raise a family, and the child who sits on his • Commercial Kitchen/Food Incubator father’s shoulders with his hands up reminds us of • Community Composting Program the joy it is to be little - discovering everything for • Annual Local Food Summit the first time.

The City of Eureka has a goal to have the new logo fully implemented within 5 years. In addition to the logo, the City shall incorporate City-wide branding and marketing initiatives. This would include, but not be limited to, a new website and visitor guide publication.

Eureka Farmers Market Source: facebook.com/eurekamofarmersmarket

Eureka Enhancement Initiative 28 The City of Eureka’s New Logo Eureka Enhancement Initiative 29 Wayfinding & Environmental Graphics To complement Eureka’s new logo, DG2 Design also developed a full wayfinding system and environmental graphics package to be implemented throughout the gateways. The new wayfinding family consists of 13 different signs to be used strategically to help guide citizens and visitors to Eureka’s destinations

Old Town Business District Eureka City Hall

Old Town Business District SOETEBIER Eureka Police Department PARK

Lions Park

Lions Park Legion Park Flat Creek Trail Drewel Park Public Parking

3/8” = 1’

Wayfinding Sign Family

Eureka Enhancement Initiative 30 Environmental graphics were also designed to be implemented as painted graphics on the major bridges in Eureka’s Gateways. The designs go hand in hand with Eureka’s new logo - showing the rolling green hills and the “Discover Eureka” text. These graphics, along with the new wayfinding signs will help to add a sense of cohesion and identity to each of the City’s gateways.

I-44 at Highway 109 Overpass

Central Ave. Bridge

Eureka Enhancement Initiative 31 Gateways Improving Eureka’s gateways by projecting an exciting new brand and image that will complement Eureka’s new energy and direction is a first step towards energizing the community towards a more livable future. The following images are taken from design development drawings created as a first step in documenting future improvements to the gateways.

Gateway A ( I-44 & Hwy 109) The proposed improvements for Gateway A consist of the following: • Several crosswalks connecting from 4th Street to Eureka Pointe Shopping Center • Sidewalk connections • Planted medians on Highway 109 Plan Excerpts • 4 new traffic signals • 11 new light poles • Painting of bridge girders • Decorative fencing • Landscape planting • Monument signage on bluff • Monument signage and water feature • Wayfinding signs

Monument Signage

Eureka Enhancement Initiative 32 Gateway B ( I-44 & Six Flags Rd./ Allenton Rd.) The proposed improvements for Gateway B consist of the following: • Planted medians on Six Flags Rd./ Allenton Rd. • 4 new traffic signals • 16 new light poles • Painting of bridge girders • Landscape planting • Monument signage • Wayfinding signs

Plan Excerpts

Eureka Enhancement Initiative 33 Gateway C (Central Ave. & I-44) The proposed improvements for Gateway C consist of the following: • Crosswalks at both ends of bridge • Sidewalk connections • 1 new traffic signal • 3 new light poles • Painting of bridge girders • Decorative fencing • Landscape planting • Overhead gateway sign • Wayfinding signs

Plan Excerpt

Gateway Sign over Central Ave. Eureka Enhancement Initiative 34 Gateway D (Hwy. 109 & Central Ave. / Augustine Rd.) The proposed improvements for Gateway D consist of the following: • Several crosswalks connecting Lions Park to new trail along Eureka Rd. • Sidewalk connections • 1 new traffic signals • 4 new light poles • Landscape planting • Monument signage • Wayfinding signs

Monument Sign

Plan Excerpt

Eureka Enhancement Initiative 35 Cost Estimates: The City has the option to expand on the number of projects by breaking the work into additional DG2 Design partnered with Burns & McDonnell sections. For instance, Burns & McDonnell to review each gateway design and develop a recommends that a traffic and safety study be cost estimate and a phased funding approach completed for any project improving the roadway. and estimate. We recommend the City consider The traffic study could transform the scope of implementing the projects in a program format. work identified and provide phasing opportunities The program format allows the City to break the for the program. The program is encouraged to locations and type of work into smaller pieces. examine all forms of travel through the corridor This would allow a phased approach for the since the projects are located at key roadway City to plan and budget for while balancing the crossings throughout the City. priorities of each of the projects.

The projects identified consist of seven tasks for the program. The seven projects were compiled from WEST to EAST through the City and are not prioritized in any way. The projects estimated for • Estimate 4: Gateway C – Central Avenue this program are as follows: & I-44 Outer Roadways Traffic Capacity & Streetscape • Estimate 1: Gateway B – Bridge Painting I-44 • Estimate 5: Gateway A – Bridge Painting I-44 over Six Flags Road/ Allenton Road over Highway 109 • Estimate 2: Gateway B – Six Flags Road/ • Estimate 6: Gateway A – 109 Interchange Allenton Road Interchange Improvements Improvements • Estimate 3: Gateway C – Bridge Painting • Estimate 7: Gateway D – Highway 109 & Central Avenue over I-44 Augustine Road Intersection Improvements

6 Flags Gateway C

Interstate 44 Gateway A Gateway B

The Legends Ave. Central

Gateway D

Hwy. 109

Eureka Enhancement Initiative 36 The table below identifies the potential capital cost associated with the projects. The estimates include construction, utilityCity of relocation Eureka, Missouri and professional services to100 provide City Hall Drivean estimated total program amount for theEureka, City. MO 63025 Phone: (636) 938-5233 Fax: (636) 938-4080

Eureka Enhancements - Gateways Funding Opportunity Summary

PROJECT & PROJECT ESTIMATED GATEWAY ESTIMATE PROFESSIONAL LOCATION DESCRIPTION ESTIMATED PROFESSIONA INDICATOR NUMBER SERVICES VALUE L SERVICES TOTALS

Allenton B1 Bridge Painting $300,023.67 $45,003.55 $345,027.22 Road & I-44

Allenton Interchange B2 $2,588,126.53 $517,625.31 $3,105,751.84 Road & I-44 Improvements

Central C3Avenue & I- Bridge Painting $204,065.26 $30,609.79 $234,675.05 44

Central ADA, Intersection Avenue & Safety & Traffic C4 $1,474,515.97 $294,903.19 $1,769,419.17 Outer Capacity Roadways Improvements

Highway A5 Bridge Painting $239,424.74 $35,913.71 $275,338.46 109 & I-44

ADA, Intersection Highway Safety & Traffic A6 $3,068,958.67 $613,791.73 $3,682,750.40 109 Capacity Improvements

Highway ADA, Intersection 109 & Safety & Traffic D7 $652,151.18 $130,430.24 $782,581.41 Augustine Capacity Road Improvements

PROGRAM TOTALS = $8,527,266.03 $1,668,277.52 $10,195,543.55

Eureka Enhancement Initiative 37

6/1/2018 Calculated by: L. Rainey GatewayEnhance_Estimate Rev03.xls Sheet 1 of 13 Checked by: D. Koscielski BRM: Bridge Replacement and Rehabilitation “This program Program Identification: provides funding through a competitive selection process for replacement or rehabilitation of deficient bridges.” (MoDOT) DG2 Design and Burns & McDonnell have CMAQ: Congestion Mitigation and Air Quality “This program experience in applying for and obtaining state provides funding for projects that improve air quality within Environmental Protection Agency designated areas.” (MoDOT) and federal grants to implement projects. As a value to the project, the team has taken the TAP: Transportation Alternatives Program “This program provides funding through a competitive selection time to examine potential funding sources for process for transportation related activities other than routine implementing the program. The table below highway and bridge construction.” (MoDOT) shows potential federal funding sources which STP: Surface Transportation Program “This program provides funding for transportation facilities within the are most commonly used by agencies in the Transportation Management Areas of Kansas City, Springfield and Saint Louis metropolitan area. Any of these grants St. Louis.” (MoDOT) would be applied for with East West Gateway Council of Governments. Monument & Wayfinding Signs Monument Wayfinding The table indicates that approximately $8,000,000 Gateway A $350,407.99 $6,250 is available for funding by the federal government for a program such as this. This would require a Gateway B $34,601.67 $3,750 20% match by the City City of withEureka, Missouri a potential City cost Gateway C $296,867.92 $3,750 approximately $2,000,000. 100 City Hall Drive Eureka, MO 63025 Gateway D $19,539.13 $3,750 Phone: (636) 938-5233 Fax: (636) 938-4080

Eureka Enhancements - Gateways Project Funding Opportunity Identification POTENTIAL POTENTIAL POTENTIAL PROJECT ESTIMATED PROJECT & FEDERAL OR GATEWAY ESTIMATE EUREKA LOCATION DESCRIPTION FUNDING ESTIMATED PROFESSIONA PROFESSIONA STATE INDICATOR NUMBER FUNDING SOURCE VALUE L SERVICES L SERVICES FUNDING AMOUNT AMOUNT

Allenton B1 Bridge Painting BRM $300,023.67 $45,003.55 $345,027.22 $276,021.78 $69,005.44 Road & I-44

Allenton Interchange CMAQ or B2 $2,588,126.53 $517,625.31 $3,105,751.84 $2,484,601.47 $621,150.37 Road & I-44 Improvements STP(S)

Central C3Avenue & I- Bridge Painting BRM $204,065.26 $30,609.79 $234,675.05 $187,740.04 $46,935.01 44

Central ADA, Intersection Avenue & Safety & Traffic CMAQ or C4 $1,474,515.97 $294,903.19 $1,769,419.17 $1,415,535.33 $353,883.83 Outer Capacity STP(S) Roadways Improvements

Highway CMAQ or A5 Bridge Painting $239,424.74 $35,913.71 $275,338.46 $220,270.76 $55,067.69 109 & I-44 STP(S)

ADA, Intersection Highway Safety & Traffic CMAQ or A6 $3,068,958.67 $613,791.73 $3,682,750.40 $2,946,200.32 $736,550.08 109 Capacity STP(S) Improvements

Highway ADA, Intersection 109 & Safety & Traffic TAP, CMAQ or D7 $652,151.18 $130,430.24 $782,581.41 $626,065.13 $156,516.28 Augustine Capacity STP(S) Road Improvements

FUNDING TOTALS = $8,156,434.84$ 2,039,108.71

Eureka Enhancement Initiative 38

Calculated by: L . Rainey 6/1/2018 Priced by: D. Koscielski GatewayEnhance_Estimate Rev03.xls Sheet 2 of 13 Checked by : D. Koscielski Next Steps This project provides an opportunity for the City of Promote Use and Connection to Eureka to transform their transportation corridors. To maximize the use of these corridors, our team nearby Public Lands and Trails recommends that the City consider completing Develop programming and promotional efforts a traffic and safety study. This study mentioned working with County and State parks to promote earlier in the report would provide a summary of activity in nearby parks and conservation areas. potential ways to improve traffic flow and safety Support the task forces as previously identified in in the corridors. The study would provide the City this document, and utilize them as a driving force metrics to use in understanding the benefit for the in this initiative. transportation users, and would also be used to support any future funding applications. Accelerate Quality of Life Initiatives Along with activating and connecting the Our team encourages the City to reach out community, the study finds that Eureka should to MoDOT, St. Louis County and Great Rivers accelerate existing initiatives that have the ability Greenway to coordinate potential project to create vibrancy and economic opportunities. opportunities. In this coordination, if a mutual One of the first accelerating efforts recommended need is identified, then we encourage the City to is a focus on developing and growing a local food discuss potential cost sharing for the project(s). culture and economy. Local food economies are key to create a unique and authentic community While coordinating with other agencies, the that attracts both resident and visitors. Rather than City is encouraged to engage their elected building Eureka’s culture on fast food restaurants officials, businesses and citizens on the project. that send revenue out of the area, helping local This engagement process would provide an food entrepreneurs start and grow businesses and opportunity for users to influence the project’s great places to eat, drink and connect will build scope of work. a stronger Eureka by create destination quality businesses that are resident owned and retain Our planning team encourages the City to develop revenue in the region. a programmatic list of project opportunities for Gateways and update the status of this list on a Execute a New Parks and yearly basis. An update could consist of a page on the City’s website for anyone to access. After Recreation Master Plan prioritizing, the City should work with the team to • Establish parks and recreation role as a apply for funding opportunities. livability engine for Eureka • Innovate parks and trails in Eureka so that Sandbagging For the Flood all residents are close to quality access and Old Town Eureka that all parks assets including state and county parks are connected together and to neighborhoods and business districts. • Develop an outdoor recreation program as part of the parks and recreation program which would include outdoor recreation facilities to be integrated into the master plan including regional connectivity and trails master plan. • These programmatic elements could be closely coordinated with GRG, ST Louis County, Mo State Parks and with local non- profit clubs and organizations and commercial

Eureka Enhancement Initiative 39 outfitters and retailers to develop a public Initiative RoadMap private capability to connect local residents Livability initiatives, like most community work and tourist to the great outdoor spaces the takes time and success happens over a period Eureka region has to offer. of years. Like most significant successful efforts to improve communities, the more the residents are involved and engaged in the effort the better Meramec Greenway and more successful it will be. This study is the With a significant trail master plan partially in first phase of a large effort to build the culture and place, Eureka should move to adopt a formal infrastructure of livability for Eureka. Continue to and viable trail master plan that is integrated engage outside facilitation and coordination to with the larger livability Initiative proposed maintain focus on recommended task forces and here. The Meramec Greenway would be the their needed actions. core component of said master plan. It is recommended that Eureka form a working City Representation relationship with the City of Pacific, St. Louis Establish a lead City Staff representative to County and other supportive organization such as facilitate and coordinate enhancement and MRRA and Ozark Trail Association. livability efforts, as well as operate as the ‘point person’ to coordinate with consultants.

Ozark Trail Establish a commission to work with lead City staff Engage with leadership of Ozark Trail to help them representative to assist in coordination of task achieve their goals of completing the Ozark trail forces and other efforts. corridor through Eureka as part of the statewide trail system. Identify opportunity for trail services economic development and to serve Ozark Trail users with local retail and outfitting businesses.

Next Steps: Livability Physical Task Force Development & Activities Gateway Funding Applications; Construction Documents Develop a Plan to Incubate Eureka’s Brand & Develop a Wayfinding Sign Implementation Plan Culture Parks & Recreation Master Plan

Eureka Enhancement Initiative 40 Summary Livability is Driving Community Revivals all over the Nation A great place to live is a great place to visit. The strategies that make communities more livable and attractive are the crucial components of long- term efforts to enhance a local market’s ability to attract tourism and workforce. After all, no one wants to start a business or travel to a place that isn’t or doesn’t have the potential to be truly livable.

Community sustainability, land and water conservation, green infrastructure, local foods, bike/pedestrian friendly design and good access to the outdoors are just a few of the tactics that make up an emerging community’s livability. The most innovative communities are using outdoor recreation as an attractive livability strategy in their overall development efforts.

In many of these locations, urban rivers, parks and trails are fundamental urban design tools, which St. Louis is just now beginning to think about and which Eureka should embrace. There is a whole new movement emerging to build outdoor recreation access into communities in ways that let people have close access to paddling, mountain biking, climbing and more. Eureka has a unique opportunity to create this kind of community culture and brand. Much of the work is already done in the form of existing parks and plans for trails. The next steps are almost in place. It simply will take Eureka’s willingness and energy to want to make Eureka an even greater place to live.

Eureka Enhancement Initiative 41 Attachment B Partial Sign Inventory

Eureka Sign Inventory Zone 4 South of I-44 and West of 109 109 by City Hall

City Hall

Corner of City Hall Drive and 109

Corner of Legends Pkwy and Bald Hill Road

Corner of Bald Hill Road and City Hall Drive

Municipal Justice Center

Stop Sign at Shaws Garden and Bald Hill Rd.

Stop Sign going south on Bald Hill Road and Shaw’s Garden

Cross walk sign from Legion to Lions Park by rectangle parking lot (on either side of bald hill)

Multiple signs along bald hill on either side.

Lions Park – Run down of fields and amenities

Lions Park-Parking restrictions (note old logo)

Lions Park-Rules about bottles and City ordinance

Lions and Legion Park Baseball Field Numbers (note old logo)

Lions Park No Parking signs along circle near playground and concession stand (multiple)

Lions Park-Playground rules

Flat Creek Trail Signage (note old logo)

Lions Park – Park Sign

Legion Park – Park Sign

Parks Department Informational Sign located in Legion Park

Legion Park-Field numbers and amenities

Legion Park-Park hours, parking regulations and city ordinance rules.

Legion Park-Back of stop sign when leaving park – no parking, conservation fund, foul ball and conservation fund

All Parks-Tree dedication signs

Legion Park – Bud Weber Community Center Sign

Bald Hill Road traveling South at Shaw’s Garden-Cross Walk and Drewel Park sign

Hill Drive and Weber Drive-Drewel Park directional sign

Drewel Park – Park Sign

Drewel Park – No Parking, No Vehicles after dark, No overnight parking

Drewel Park – Park closes at dawn, conservation sign, city ordinance

Parking Signs for Old Town

West Frisco Park – No Overnight Parking, no commercial vehicles

Old Town – Free Parking signs

Central Avenue Spur Sign

Central Avenue behind Rockwood Bank – Tree City

Stop sign at Central and Dreyer Avenue- Legion and Lions Park directional and don’t drink and drive

Eureka Public Works Building

One Coffey Park Lane

One Coffey Park Lane

One Coffey Park Lane

Attachment C City of Eureka Logo/Brand Standard

CITY OF EUREKA Created by: ©2019. City of Eureka, Missouri BRAND STANDARDS

As of December 19, 2019 ©2019. City of Eureka, Missouri 2

(Rasterized — do not enlarge) Professional Printer Professional programs Can be used in some Microsoft — can be enlarged) (Vector use and Web Microsoft the logo and leave the appropriate amount amount the logo and leave the appropriate of space on all sides (see pink box on left) Be sure there are no other objects touching objects touching no other are there Be sure Space Around Logo Space Around •  The 4-color logo is the preferred version. version. the preferred The 4-color logo is in any way. Do not skew the logo the logo. Do not recreate name and/or logo must Use of the City of Eureka Missouri. by the City of Eureka, be approved by *Exceptions to these rules can only be implemented Missouri City of Eureka, LOGO it is our brand identity, to maintain In order only as logo to use the City of Eureka important shown the logo are versions of intended. Approved on the following page. for logo usage Important guidelines •  •  proportionately. • Always scale the logo color of the logo. • Do not change the •  Logo File Formats .EPS .PDF .PNG ©2019. City of Eureka, Missouri 3 White Black 1-Color Primary Logo 4-Color Logo Primary ©2019. City of Eureka, Missouri 4 White Black 1-Color Secondary Logos 4-Color Logos Secondary ©2019. City of Eureka, Missouri 5 White Black 1-Color Department Logos 4-Color Logos Department ©2019. City of Eureka, Missouri 6 DO NOT STRETCH MISSOURI DO NOT OVERLAY TEXT DO NOT OVERLAY DO NOT CHANGE COLORS DO NOT USE DO NOT Smallest Size 1 inch wide Minimum Recommended Size Recommended Minimum

se the width of the base of the arm se the width of the base of the arm U of the “R” and base of the “E” as your spacing measurement. and it is recommended that it not to that it not to and it is recommended be infringed upon. Minimum Live Area the clear, The dotted lines represent built into the logo scalable live area Spacing Spacing ©2019. City of Eureka, Missouri 7

(Vector — can be enlarged) (Vector use and Web Microsoft (Rasterized — do not enlarge) Professional Printer Professional programs Can be used in some Microsoft the logo and leave the appropriate amount of amount of the logo and leave the appropriate space on all sides (see pink box on left) Be sure there are no other objects touching objects touching no other are there Be sure Space Around Logo Space Around •  The 4-color logo is the preferred version. version. the preferred The 4-color logo is in any way. Do not skew the logo the logo. Do not recreate .PNG Use of the The Timbers and/or logo must name Parks by the City of Eureka, be approved & Recreation. by *Exceptions to these rules can only be implemented Parks & Recreation. City of Eureka, THE TIMBERS TIMBERS THE LOGO it is our brand identity, to maintain In order Timbersimportant to use the logo only as intended. on the shown are versions of the logo Approved following page. for logo usage Important guidelines •  •  proportionately. • Always scale the logo color of the logo. • Do not change the •  Logo File Formats .EPS .PDF Primary Timbers Logo Lockup 4-Color Lockup Logo Primary Timbers Primary Timbers Logo 4-Color Logo Timbers Primary ©2019. City of Eureka, Missouri 8 White Black 1-Color Department Logos 4-Color Logos Department ©2019. City of Eureka, Missouri 9

primary and secondary colors. primary and secondary colors. only use 70% black for When using the color gray, brand consistency. COLOR palette for constitute the color These colors used as the foundation to be are and City of Eureka for all communications. Primary Colors: be used at all times to These colors should City of Eureka. represent Secondary Colors: used as first-level to be Secondary colors are and call-to- promotions accent colors for events, the colors do not replace action graphics. These time. They should always be primary colors at any used in association with the primary colors. Neutral Colors: the Neutral colors can be used any time with 109 110 113 R G B 6D6E71 151 27 47 R G B 0 0 70 0 70% BLACK C M Y K web: 100 8 33 70 0 0 0 92 70 43 PMS 7427 C M Y K web: 971B2F R G B R G B 224 49 R G 60 B 0 48 0 28 100 73 0 BLACK C M Y K web: 000000 PMS 462 C M Y 71 K web: 5C462B 0 0 85 PMS 179 C M 87 Y K web: E03C31 255 239 255 255 219 178 R R G B G B 254 209 65 R G B 0 7 0 0 0 1 0 25 WHITE C M Y K web: FFFFFF PMS 7506 C M Y K web: EFDBB2 Neutral Colors Neutral 11 0 0 80 K web: FED141 PMS 122 C M Y 75 97 121 95 3 29 G R B G R B 77 0 70 87 23 50 7 K web: 614B79 PMS 668 C M Y PMS 2427 C M Y 100 K web: 035F1D 230 65 32 120 190 G 182 B R B R G 0 67 65 0 0 0 100 Secondary Colors Secondary Primary Colors Primary M 2 Y K web: 41B6E6 PMS 298 C K web: 78BE20 C M Y PMS 368 ©2019. City of Eureka, Missouri 10 COLOR color coordinates shows how each This graphic color palette. color in the brand with every Color Partnerships Color ©2019. City of Eureka, Missouri 11

. , all caps. NEXA BOLD NEXA REGULAR For headlines, use For headlines, use Left-justified for columns of text. Left-justified for columns between text and Maximize contrast background colors, and pay careful attention attention careful colors, and pay background Copy size and out copy. when reversing and/or bolder weight should be made larger readability. to ensure TYPE TYPE to element used is an important Typography When choosing a brand essence. portray our text in any materials, please typeface or font for following: pay attention to the •  • For copy text, use Readability •  •  NEXA BLACK NEXA NEXA HEAVY NEXA NEXA XBOLD NEXA NEXA BOLD NEXA NEXA REGULAR NEXA NEXA BOOK NEXA NEXA LIGHT NEXA NEXA THIN NEXA Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Oo Pp Nn Ll Mm Gg Hh Ii Jj Kk Ff Ee Dd Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 1234567890 Pp Oo Nn Ll Mm Gg Hh Ii Jj Kk Ee Ff Dd Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 1234567890 Pp Oo Nn Ll Mm Gg Hh Ii Jj Kk Ee Ff Dd Bb Cc Aa 1234567890 Oo Pp Nn Ll Mm Gg Hh Ii Jj Kk Ff Dd Ee Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 1234567890 Pp Oo Nn Ll Mm Kk Gg Hh Ii Jj Ee Ff Dd Bb Cc Aa Oo Pp 1234567890 Nn Ll Mm Kk Hh Ii Jj Gg Ff Dd Ee Cc Bb Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Pp Oo Nn Ll Mm Gg Hh Ii Jj Kk Ee Ff Dd Bb Cc Aa Oo Pp 1234567890 Nn Ll Mm Gg Hh Ii Jj Kk Ff Dd Ee Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Oo Pp Nn Ll Mm Jj Kk Gg Hh Ii Ff Ee Dd Cc Bb Aa Oo Pp 1234567890 Nn Ll Mm Gg Hh Ii Jj Kk Dd Ee Ff Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Oo Pp 1234567890 Nn Ll Mm Gg Hh Ii Jj Kk Ff Dd Ee Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 1234567890 Oo Pp Nn Mm Ll Gg Hh Ii Jj Kk Ee Ff Dd Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Nn Ll Mm Gg Hh Ii Jj Kk Dd Ee Ff Bb Cc Aa Oo Pp 1234567890 Nn Ll Mm Gg Hh Ii Jj Kk Ff Dd Ee Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Pp 1234567890 Oo Nn Ll Mm Kk Gg Hh Ii Jj Dd Ee Ff Bb Cc Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Oo Pp 1234567890 Nn Ll Mm Kk Jj Gg Hh Ii Ff Dd Ee Cc Bb Aa Primary Font Primary ©2019. City of Eureka, Missouri 12

For headlines, use all caps. For headlines, use Left-justified for columns of text. Left-justified for columns between text and Maximize contrast background colors, and pay careful attention attention careful colors, and pay background Copy size and out copy. when reversing bolder and/or larger weight should be made readability. to ensure TYPE TYPE to element used is an important Typography When choosing a brand essence. portray our text in any materials, please typeface or font for following: pay attention to the Readability •  •  • 

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Helvetica Bold Helvetica Light Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Web Font Family Font Web Helvetica Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 1234567890 Aa Bb Cc Dd Ee Ff Gg Schoolbook Bold Century Century Schoolbook Regular Schoolbook Century 1234567890 Kk Ll Mm Nn Oo Pp Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Secondary Font - Serif - Font Secondary ©2019. City of Eureka, Missouri 13 SOCIAL MEDIA MEDIA SOCIAL how the website and demonstrate These examples used. icons should be social media enjoyeureka eureka.mo.us Website and Social Media Icons Social Media and Website