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X-Ray Fashion Press Book

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X-Ray Fashion Press Book X-Ray Fashion Press Book - 01 Created by Production Coordinators MANND Andrea Dramer Nabeer Khan Directed and Narrated by Costume Designer Francesco Carrozzini Rushka Bergman Produced by Camera Operator Connect4Climate - World Bank Group Vulcan Productions MANND With the support of CREDITS Alcantara Woman at garment factory Executive Producer Kalyani Jha Paul G. Allen Drain cleaners Executive Producers Kondiram, Narsigh Carole Tomko Kids at the drain Matt Milios Aniket, Aditya, Rishikesh, Rohit Giulia C. Braga Francis J. Dobbs Cotton Factory Worker VR Experience Design by Dhula Ram Molamil Runway model 1 Production Company Carolina Marie Operator LLC Runway model 2 Director of Production Management Gwen Van Meir Ruth Johnston Runway model 3 Script Writers Imani Francesco Carrozzini Runway model 4 William Gritten Amy Lefevre Signe Ungermand Maria Herholdt Engermann Runway model 5 Experience Design & Technical VR Production Snow Dolkinson Nikolaj Stausbøl - Molamil Photographer 1 Hannah Gutkauf - Molamil Tiffany Frances Producers Photographer 2 Kathleen Heffernan Alexis Adam Stine Moisen Photographer 3 Associate Producer Danny Luketin Nabil Elderkin Photographer 4 Stephen Pompee CREW Photographer 5 Director of Photography Ariel Rorberson Elisha Christian Photographer 6 Production Manager Lamar Robillard Kim Nyhous X-Ray Fashion Press Book - 02 INDIA CREW Key Grip Line Producers Brian MacLean Dorics George Best Boy Grip Sohil Thakkar Justin Amorusi 1st AD Grip Abhishek Singh Ian Clarke Camera Attendant Sound Mixer Sanjay Gupta Rob Bluernke Gaffer Wardrobe Assistant Ramesh Sadrani Brittany White Key Grip Hair and Makeup Kaltin Arlappa Margie Bresciani Location Sound Recordist Hair and Makeup Assistant Kalhan Raina Apoorva Rao Sound Assistant Production Assistants Santwana Bayaskar Ellis C. Hoffmeister Location Manager (Mumbai) Kevin Booruang Catherine Grogan Navit Dutt Production Manager (Mumbai) POST-PRODUCTION Ramnath Ingale VR Production Design Line Producer (Gujarat) Hannah Gutkauf - Molamil Ghanshyam Jadeja Music Production Assistants (Gujarat) Pressure Cooker Collective Siddharth Mehra Virendra Singh Art & Animation Production Assistant Sule Serubugo Denisa Skantarova Geeta Arya Special Effects and Creative Technologist Nikolaj Stausbøl NEW YORK CREW Color Grader 1st AD Jian Zhi Zhang Robin D’Oench Motion Graphics & VFX Designer Production Coordinator Tim Damgaard Michael Hanson 3D Sound Design & Development Gaffer Per Beck Hansen - AWE David Morett Søren Elbek - AWE Best Boy Electric Eric Gentry Electric Phil Thompson X-Ray Fashion Press Book - 03 SPECIAL THANKS Livia Firth Eco-Age Camera Nazionale della Moda Italiana UN Partnership on Sustainable Fashion and the SDGs Middle Earth Pictures, Mumbai Pier 59 Studios Rowena Gorospe Doug Coblens Jimmy Vainstein Roxana Bravo Denis UNITING4CLIMATE VR PITCH COMPETITION JURY Kristalina Georgieva Louie Psihoyos Gian Luca Galletti Bianca Jagger Susan Rockefeller Carole Tomko Inia Seruiratu Gabo Arora Greta Scacchi Jessica Brillhart X-Ray Fashion Press Book - 04 The fashion industry is responsible for 20% of global wastewater and 10% of global carbon emissions. What’s more, fashion is often linked to human rights violations including dangerous work conditions, long hours, and instances of modern slavery. X-Ray Fashion explores the darker side of the industry in an immersive, multi- sensory installation uncovering the hardships workers must endure and the environmental threats caused by the garment production process. From the cotton field SYNOPSIS to the dyeing vats that color local waterways, to the sewing sweatshops and landfills of discarded clothes, the journey will challenge the way you think about the clothes you wear and the choices you make. DIRECTOR’S COMMENTS I was attracted to this project for its strong political message and the chance to experiment with VR. I have worked in the fashion industry for many years, but ignored its impacts on people and the planet. This one FRANCESCO of the most eye-opening experiences of my professional life. I hope the film will educate global citizens and CARROZZINI encourage them to act. Francesco Carrozzini was born in 1982 in Monza, Italy. He worked as a photographer for Rolling Stone, L’Uomo Vogue and Vanity Fair, and directed music videos for Beyoncé, Jay Z, and Lenny Kravitz. His first feature documentary film “Franca: Chaos and Creation” premiered at the 73rd Venice Film Festival and was awarded the Nastro D’Argento by the Italian film press. X-Ray Fashion Press Book - 05 PRESS RELEASE English English ENGLISH X-Ray Fashion Press Book - 06 World Bank Group’s Connect4Climate, Vulcan Productions X-Ray Fashion and Alcantara sign on to support young creatives by to Premiere in producing the winning concept of Uniting4Climate Virtual Competition at the Reality Pitch Competition to shine a light on the impact of Venice Film Festival fashion on climate and human rights Washington, D.C. — August 21, 2018 — Carrozzini states, “I have worked in the fashion Connect4Climate, the World Bank Group’s global industry for many years, but regretfully I ignored the climate communications and partnership program, consequences our business has on the environment is proud to present X-Ray Fashion which will screen and people around the world. When the World Bank in competition at the 2018 Venice Film Festival in the Group’s Connect4Climate program and Vulcan Virtual Reality section. X-Ray Fashion exposes the dark Productions proposed that I direct the film, which was story of the world’s second largest polluter: the fashion so beautifully conceived by MANND, I felt compelled to industry. It is co-produced by Paul G. Allen’s Vulcan be part of it, as a way to learn even more about the Productions with the support of Alcantara, a certified impacts that I had neglected for so many years. I was “Carbon Neutral” company. immediately attracted to this project because it held the potential for experimentation with strong political Directed by Italian-born director and fashion messages and virtual reality. This has been one of the photographer Francesco Carrozzini (Franca: Chaos and most eye-opening experiences of my professional life, Creation), X-Ray Fashion is a cinematic VR experience and I hope the film will educate the world about some built around a 49-square meter physical installation of the harsh realities of the fashion industry.” that guides the viewer through the different stages of garment production from cotton farm to sweatshop, The story of X-Ray Fashion begins at a fashion show and from catwalk to consumer purchase to the afterlife where audiences mingle with catwalk models wearing of the garment. The seven scenes of the film consist of stunning clothing as photographers flash their cameras. 360-degree live-action footage that imparts a stunning, Audiences are ensconced in glamour as the narrator, photo-realistic atmosphere. The transitions between Carrozzini himself, tells of a survivor of the tragic Rana the scenes consist of a CGI environment that allows Plaza disaster who told him that, “In some parts of Asia, the viewer to walk between the different scenes. This the color of the rivers can predict the palette of the cinematic experience is a pioneering VR piece that tests upcoming trends fashion.” the implementation of physical and sensory effects through settings that incorporate heat, wind, scent and The original concept for the X-Ray Fashion installation shifting terrain. By adding multidimensional sensorial was developed by the Danish VR company MANND for effects, the filmmakers seek to draw the participant the Uniting4Climate VR/360-Video Pitch Competition into an immersive physical experience that enriches established in 2017 by Connect4Climate – World Bank storytelling in a new way. Group. X-Ray Fashion Press Book - 07 Giulia Braga, Program Manager of the World Bank The Holodome currently resides at MoPOP in Seattle, Group’s Connect4Climate program states, “The power Washington. of immersive storytelling and new technologies to connect people with real issues around the world can In 2016 Connect4Climate produced the first 360 VR not only inspire others to take action, but also has the video of the World Bank Group, March4Earth, partnering potential to completely shape the way stories are told with VR content studio RYOT and providing an immersive in the future with this new medium. Virtual reality can look at the People’s March for Earth. The event gathered create profound empathy and that is a very powerful thousands of people in Rome, Italy, in support to Pope tool, especially for groups like Connect4Climate, Francis’ Encyclical Laudato Si and its message of integral working to deliver messages that will connect with ecology and Care for Our Common Home. people and inspire positive change. We are excited to introduce this experience to audiences and provide Maria Herholdt Engermann and Signe Ungermand, a deeper understanding of the impacts of the fashion co-founders of MANND, say, “Winning the VR pitch industry on people and the planet.” competition, established by Connect4Climate and World Group Bank, gave us a unique and exciting Andrea Boragno, President and CEO of Alcantara, opportunity to create an original concept for a large says, “With the rapid development of ready to wear international production, spreading awareness on a fashion for the everyday consumer, it is imperative highly relevant topic, the ‘global pollution’ caused by the that we highlight the effects that mass production and fashion industry. MANND specializes
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