Corporate Blood Drive Recruitment Tips | Working Together to Build Stronger Communities and Save Lives

Corporate Blood Drive Recruitment Tips | Working together to build stronger communities and save lives

Turn the Blood Drive into an Event • Create a theme or use seasonal Red Cross themes such as Sickle Cell Awareness, • Share recipient stories and videos during morning huddles, weekly meetings, National Blood Donor Month, Red Cross Month, Missing Types, etc. through emails, etc. • Create a competition between departments or surrounding businesses with • Make educational presentations at team meetings or provide a lunch and learn. a traveling trophy. • Utilize your current forms of communication (digital monitors, weekly newsletter, • Rotate blood drive sponsorship throughout the year between different departments. marquees, etc.). • Decorate cubicles, cafeterias, and common areas with the blood drive theme. • Post your blood drive information and results on social media. • Extend the blood drive hours for employees’ family members or open the blood drive • Leave desk drops at cubicles and mailboxes. to the public. • Post facts about blood donation and blood drive flyers throughout the office, • Host the blood drive in honor of a local or internal blood recipient. breakroom, cafeteria, restrooms and timeclocks. • Start a SleevesUp campaign to get your other locations across the country involved. Recruit Face to Face • Capture blood drive photos, including your leadership donating, to share for future drives. • Recruit during huddles, department or safety meetings, cubicle to cubicle, in the • Develop a community outreach plan to broaden your impact. cafeteria and breakroom. • Utilize bulletin boards to post blood drive results, future dates and recognize • Use a laptop or tablet to schedule appointments as you recruit face to face. Share milestone donors. the Blood Drive Management Portal credentials with your recruitment committee. Offer Donor Incentives • Manage a sign-up table in the main lobby or cafeteria in the morning and during lunch hours. • Offer incentives such as time off, jeans day, work from home day, special food, wellness points or a drawing for a gift card or a prime parking spot. • Make a personal ask to family, friends, and area businesses to join the effort. • Does your department have a budget to purchase donor incentive items? Work with Create a Marketing and Communications Plan your Red Cross account manager to review and approve the items. • Ask your leadership to send emails encouraging participation. • Check with your account manager to learn if Red Cross donor incentives are being offered. • Invite your leadership to give blood and secure their preferred appointment times. • Invite food trucks to serve lunch on the day of the blood drive. • Ask for support from your internal marketing or communications team. • Offer a special incentive to the recruiter who signs up the most donors.