201021 SMRT Media Rates.Pdf

1 2 3 SMRT MEDIA SMRT

With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network.

From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to connect, activate and reach the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.

One of Singapore’s Largest Digital and OOH Media Company AND REACH YOUR CUSTOMERS ACTIVATE CONNECT , *Source: Marketing Magazine 2012, 2013 & 2014 WE 4 5 SMRT MEDIA SMRT

CONNECT ACTIVATE REACH

21.1 million riders weekly • 296 trains • 105 stations • 1,450 buses • 3,380 taxis • 2,500 digital screens 2,297 billboards • 147 event spaces • 5 mobile advertising trucks • 6 outdoor digital billboards 20 hot food vending machines

AND REACH YOUR CUSTOMERS ACTIVATE CONNECT , WE CONTENT 7 2 CG 33 34

DIGITAL DT DT iViewSMRT 8 4 1 32

iPlasma 9

DT Vending Machine 10 2 1 3 EW EW

EW STARis Screens 11 In-Taxi Screen 11 Media Hub @Orchard 12 31

DT Indoor iBillboard Raffles Place Station 13

5 Outdoor iBillboard EW 30

Kadaloor The Heeren (Orchard) 14 Riviera DT 5 4 PE Oasis

PE Wisma Atria (Orchard) 15 6 PE

Damai Bugis Junction 16 3 7 PE PE 6 Bugis+ 17 29

2 EW PE DT Wilkie Edge 18 1 Bakau Rumbia PE 3 2

Coral Edge PLQ Mall 19 28

SE SE 7 Compassvale Meridian DT Cove EW 1 Sam Kee SE 1 4 Teck Lee PW SE 27

2 8 DT TRAINS 7 PW Punggol Point 5 CC CC 3 7 SE 6 Concept Trains 20 PW PW CC Kangkar 5 6 Window Stickers 22 CC PW 4 5 9 Cheng Lim PW

Ranggung In-train Panels 23 PW Soo Teck 1

EW 1 25 1

Farmway SW 15

DT CC Sumang Train Hangers 23 2

N E SW Kupang 10 Nibong 8

Samudera EW SW 24 SW

14 2 7

1 DT N E SW 4 CC

11 STATIONS 6 SW

EW 23 3 SW 5

Renjong

Concourse / Platform Concepts 22 DT SW N E

Tongkang Platform Screen Doors (PSD) 26 Layar 3 Thanggam CC Wallscapes 28 Fernvale 22

28 DT

NS Showcases 29 17

DT Faregates 30

21 11

DT N E 2 Pillars 31 CC 13

14 Escalator Ambient 32 DT CC 10 Escalator Sides 34 N E 18 Stair Risers 35 9 8

DT N E N E Travelator Sides 35 Benches 36 6 8 9 5 1 1 1 1 Floor Stickers 37 4 NS 1 NS NS NS 5

NS Beams 37 N E 20 15 NS 3 20 1

EW DT NS BILLBOARDS 23 16

NS 4 Sheets 38 CC 4 Sheet Networks 38 2 1

NS 6 Sheets 40 8 12 Sheets 41 T E 17

EW Bulkheads 42 7

T E 28 1

1 Escalator Crown Networks 42 CC 18 NS EW 6 Concourse Lightboxes 43 T E 27

19 Large Format Lightboxes 43 CC 5

EW T E 0 1 26 20 CC NS 4

EW T E ROADS 25 20 CC CC

24 Buses 44 3

21 CC T E 23 CC

CC Bus Interchange Banners 44 8

DT Bus Hangers 45 Bangkit Pending Petir

8 Taxis 45 9 7 BP BP 22 BP EW 1 6 2 3 5 7

10 T E DT DT DT DT DT BP Fajar 13 11 12 EVENTS BP BP BP

23 OptiMax 46 EW 5 Senja Segar BP 8 Phoenix Jelapang NS Teck Whye Keat Hong South View

4 3 2 MALL ASSETS BP BP BP PLQ Mall 7 5 3 2 NS NS NS NS Non-illuminated (West) 48 Illuminated (North) 49 Static billboards (East) 50

25 Travellator Panel Ads 51 EW Escalator Panel Ads (in-mall), B2 – L4 52 AND REACH YOUR CUSTOMERS ACTIVATE Event Space 54 26

EW Testimonials 55

Guidelines for Advertising 62 CONNECT , 31 27 30 29 28 33 32 EW EW EW EW EW EW EW

SMRT MEDIA COVERAGE MAP SMRT Terms & Conditions 63 WE 8 9 DIGITAL DIGITAL

SMRT MEDIA SMRT iViewSMRT

TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week

Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg

Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 368 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by SMRT Media • Production costs will be provided upon request Estimated Production Cost $120 per piece

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Toa Payoh, Woodlands, Yishun ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Serangoon spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru 5 sec 1,400 592 417 522 623 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng 15 sec 4,000 1,690 1,190 1,490 1,780 Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, 30 sec 7,200 3,060 2,160 2,700 3,240 Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, AND REACH YOUR CUSTOMERS ACTIVATE 60 sec 13,000 5,500 3,890 4,860 5,830 Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,

Specification - 1,080 x 1,216 • Min ad period: 2 weeks CONNECT , Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • Operates 18 hours daily WE • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Pasir Panjang, Telok Blangah Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 10 11 DIGITAL DIGITAL DIGITAL

SMRT MEDIA SMRT Vending Machines STARis Screens

Full Day: 7am - 11pm Specification (px) 1,366 x 768 ($ per week) Format (video) MP4 format (MPEG 4), Frequency 20 Main Line Trains (960 screens) H264 Codec (Strictly only per week this format)

5 sec 800 Note: • Min ad period: 2 weeks 10 sec 1,200 15 sec 1,800

DIGITAL In-Taxi Screen

24 Hours (Daily Operation) Media Buy Weekly Rate ($) ($ per week) Plasma Frame Wrap 140 Frequency 20,160 Spots / week TVC (30 sec) 300 Static ads Media Cost Specification (px) 1280 px (w) x 750 px (h) 30 sec 300 ($ per week) Format (video) JPEG or JPG forstatic, 10 sec 750 MP4 for video Normal Operation During Dispensing of Hot Food Note: Screen Size 27 Inch 18 Inch Additional Media Cost • Min ad period: 4 weeks • Price is based on 100 taxis only ($ per booking) Panel Type Touch Touch Video 1,500 Effective Display Area (cm) 57 x 33 40 x 22 Lead Generation 750 Specification (px) 1,920 x 1,080 1,920 x 1,080

Geo-targeting $1.50 per taxi that enter 1km AND REACH YOUR CUSTOMERS ACTIVATE Format mp4, jpg, avi, mov, wmv mp4, jpg, avi, mov, wmv of the selected location

Note: SMS Services 750

• Min ad period: 4 weeks CONNECT , Day Parting 1,500 WE 12 13 DIGITAL DIGITAL

SMRT MEDIA SMRT MEDIA HUB @ ORCHARD

Weekly Rate ($) Exclusive Concept Linkway 28,000* (incl Sticker Wall)

Resolution Aspect Display Size W x H (px) Ratio W x H (m) LED 3960 x 480 8.25:1 15.84 x 1.92 Screen

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request

DIGITAL (INDOOR) iBILLBOARDS @ RAFFLES

Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($) 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg AND REACH YOUR CUSTOMERS ACTIVATE

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities

based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media CONNECT , • Production costs will be provided upon request WE 14 15 DIGITAL (OUTDOOR) DIGITAL (OUTDOOR) DIGITAL

SMRT MEDIA SMRT OON Screens OON Screens @ The Heeren (Orchard) @ Wisma Atria (Orchard)

Day Part Pricing Full Day Morning Evening Shopper Shopper Nightlife Takeover Day Part Pricing Full Day Morning Evening Shopper Shopper Nightlife Takeover (Weekdays Commuter Commuter (Weekdays (Weekends (Weekdays (Hourly (Weekdays Commuter Commuter (Weekdays (Weekends (Weekdays (Hourly & Weekends (Weekdays (Weekdays 11am-5pm) 11am-5pm) & Weekends full buy & Weekends (Weekdays (Weekdays 10am-6pm) 12-8pm) & Weekends full buy 8am-11pm) 8-11am) 5-8pm) 8-11pm) out) 8am-11pm) 8-11am) 5-8pm) 8-11pm) out) 15 hours / 3 hours / 3 hours / 6 hours / 6 hours / 3 hours / Per hour 15 hours / 3 hours / 3 hours / 8 hours / 8 hours / 3 hours / Per hour day day day day day day day day day day day day 30 sec 1 day 1,320 400 400 450 950 300 3,500 30 sec 1 day 1,000 300 300 750 960 220 2,670 3 days 3,940 1,190 1,190 2,210 - 880 3 days 3,000 900 900 2,240 - 660 5 days 6,560 1,980 1,980 3,680 - 1,450 5 days 5,000 1,500 1,500 3,730 - 1,100 7 days 9,188 - - - - 2,030 7 days 7,000 - - - - 1,540 15 sec 1 day 840 250 250 560 570 180 15 sec 1 day 600 180 180 450 580 130 3 days 2,420 720 720 1,330 - 530 3 days 1,800 540 540 1,340 - 400 5 days 3,990 1,190 1,190 2,210 - 880 5 days 3,000 900 900 2,240 - 660 7 days 5,570 - - - - 1,220 7 days 4,200 - - - - 920 10 sec 1 day 530 160 160 300 380 120 10 sec 1 day 400 120 120 300 380 90 3 days 1,580 480 480 890 - 350 3 days 1,200 360 360 900 - 260 5 days 2,630 790 790 1,480 - 580 5 days 2,000 600 600 1,490 - 440 7 days 3,680 - - - - 810 7 days 2,800 - - - - 620 5 sec 1 day 330 100 100 190 240 80 5 sec 1 day 250 80 80 190 240 60 3 days 990 300 300 560 - 230 3 days 750 230 230 560 - 170 5 days 1,640 500 500 930 - 360 5 days 1,250 380 380 930 - 280

7 days 2,300 - - - - 510 7 days 1,750 - - - - 390 AND REACH YOUR CUSTOMERS ACTIVATE

Note: Note: Specification - Full Screen (px) 992 (w) x 816 (h) • Min ad period: 4 weeks Specification - Full Screen (px) 1092 (w) x 614 (h) • Min ad period: 4 weeks • Operates 18 hours daily • Operates 18 hours daily CONNECT , Format jpeg, avi, mov, mpg, wmv, ogg Format jpeg, avi, mov, mpg, wmv, ogg WE 16 17 DIGITAL (OUTDOOR) DIGITAL (OUTDOOR) DIGITAL

SMRT MEDIA SMRT OON Screens OON Screens @ Bugis Junction @ Bugis+

Day Part Pricing Full Day Morning Evening Shopper Shopper Nightlife Takeover Day Part Pricing Full Day Morning Evening Shopper Shopper Nightlife Takeover (Weekdays Commuter Commuter (Weekdays (Weekends (Weekdays (Hourly (Weekdays Commuter Commuter (Weekdays (Weekends (Weekdays (Hourly & Weekends (Weekdays (Weekdays 10am-6pm) 12-8pm) & Weekends full buy & Weekends (Weekdays (Weekdays 10am-6pm) 12-8pm) & Weekends full buy 8am-11pm) 8-11am) 5-8pm) 8-11pm) out) 8am-11pm) 8-11am) 5-8pm) 8-11pm) out) 15 hours / 3 hours / 3 hours / 8 hours / 8 hours / 3 hours / Per hour 15 hours / 3 hours / 3 hours / 8 hours / 8 hours / 3 hours / Per hour day day day day day day day day day day day day 30 sec 1 day 790 240 240 590 750 170 2,100 30 sec 1 day 710 210 210 530 690 160 1,900 3 days 2,360 710 710 1,760 - 520 3 days 2,140 640 640 1,600 - 470 5 days 3,930 1,180 1,180 2,930 - 860 5 days 3,570 1,070 1,070 2,670 - 790 7 days 5,500 - - - - 1,210 7 days 5,000 - - - - 1,100 15 sec 1 day 470 140 140 350 450 100 15 sec 1 day 430 130 130 320 410 90 3 days 1,410 420 420 1,060 - 310 3 days 1,290 390 390 960 - 280 5 days 2,360 710 710 1,760 - 520 5 days 2,140 640 640 1,600 - 470 7 days 3,300 - - - - 730 7 days 3,000 - - - - 660 10 sec 1 day 310 90 90 230 300 70 10 sec 1 day 290 90 90 210 270 60 3 days 940 280 280 700 - 210 3 days 860 260 260 640 - 190 5 days 1,570 470 470 1,170 - 350 5 days 1,430 430 430 1,070 - 310 7 days 2,200 - - - - 480 7 days 2,000 - - - - 440 5 sec 1 day 200 60 60 150 190 40 5 sec 1 day 180 50 50 130 170 40 3 days 590 180 180 440 - 130 3 days 540 160 160 400 - 120 5 days 980 290 290 730 - 220 5 days 890 270 270 670 - 200

7 days 1,380 - - - - 300 7 days 1,250 - - - - 280 AND REACH YOUR CUSTOMERS ACTIVATE

Note: Note: Specification - Full Screen (px) 1,280 (w) x 960 (h) • Min ad period: 4 weeks Specification - Full Screen (px) 1,024 (w) x 640 (h) • Min ad period: 4 weeks • Operates 18 hours daily • Operates 18 hours daily CONNECT , Format jpeg, avi, mov, mpg, wmv, ogg Format jpeg, avi, mov, mpg, wmv, ogg WE 18 19 DIGITAL (OUTDOOR) DIGITAL (OUTDOOR) DIGITAL

SMRT MEDIA SMRT OON Screens OON Screens @ Wilkie Edge @ PLQ Mall

Day Part Pricing Full Day Morning Evening Shopper Shopper Nightlife Takeover Day Part Full Day Morning Evening Shopper Shopper Nightlife Takeover (Weekdays Commuter Commuter (Weekdays (Weekends (Weekdays (Hourly Pricing (Weekdays Commuter Commuter evening (Weekdays (Full buy & Weekends (Weekdays (Weekdays 10am-6pm) 12-8pm) & Weekends full buy & Weekends (Weekdays (Weekdays (Weekdays (Weekends (Weekends & Weekends out) 10am-6pm) 12-8pm) 8am-11pm) 8-11am) 5-8pm) 8-11pm) out) 8am-11pm) 8-11am) 5-8pm) 5pm - 8pm) 8pm - 11pm) 15 hours / 3 hours / 3 hours / 8 hours / 8 hours / 3 hours / Per hour 15 hours / 3 hours / 3 hours / 8 hours / 8 hours / 3 hours / 3 hours / day Per hour day day day day day day day day day day day day 30 sec 1 day 710 210 210 530 690 160 1,900 30 1 day $500 $150 $150 $380 $480 $200 $110 $1,400 sec 3 days 2,140 640 640 1,600 - 470 3 days $1,500 $450 $450 $1,120 - - $330 5 days 3,570 1,070 1,070 2,670 - 790 5 days $2,500 $750 $750 $1,870 - - $550 7 days 5,000 - - - - 1,100 7 days $3,500 - - - - - $770 15 sec 1 day 430 130 130 320 410 90 15 1 day $300 $90 $90 $230 $290 $120 $70 sec 3 days 1,290 390 390 960 - 280 3 days $900 $270 $270 $670 - - $200 5 days 2,140 640 640 1,600 - 470 5 days $1,500 $450 $450 $1,120 - - $330 7 days 3,000 - - - - 660 7 days $2,100 - - - - - $460 10 sec 1 day 290 90 90 210 270 60 10 1 day $200 $60 $60 $150 $190 $80 $50 sec 3 days 860 260 260 640 - 190 3 days $600 $180 $180 $450 - - $130 5 days 1,430 430 430 1,070 - 310 5 days $1,000 $300 $300 $750 - - $220 7 days 2,000 - - - - 440 7 days $1,400 - - - - - $310 5 sec 1 day 180 50 50 130 170 40 5 1 day $130 $40 $40 $100 $120 $50 $30 sec 3 days 540 160 160 400 - 120 3 days $380 $120 $120 $280 - - $90 5 days 890 270 270 670 - 200 5 days $630 $190 $190 $470 - - $140

7 days 1,250 - - - - 280 7 days $880 - - - - - $200 AND REACH YOUR CUSTOMERS ACTIVATE

Note: Note: Specification - Full Screen (px) 638 (w) x 409 (h) • Min ad period: 4 weeks Specification - Full Screen (px) 900 (w) x 600 (h) • Min ad period: 4 weeks • Operates 18 hours daily • Operates 18 hours daily CONNECT , Format jpeg, avi, mov, mpg, wmv, ogg Format jpeg, avi, mov, mpg, wmv, ogg WE 20 21 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS

SMRT MEDIA SMRT CONCEPT Circle Line Trains Weekly Rate ($ per train) Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request AND REACH YOUR CUSTOMERS ACTIVATE CONNECT , WE 22 23 TRAINS SMRT MEDIA SMRT

Note: TRAINS • Min ad period: 4 weeks • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS 3 • 120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains

No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW 3 Main Line + Circle Line 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 1,200* (per train) Note: Circle Line 34 1,100 (per train) • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request TRAINS No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (single side print) 5,500* TRAIN Circle Line Trains 34 (single side print) 2,600 HANGERS AND REACH YOUR CUSTOMERS ACTIVATE

Whole Train Rate ($ per distribution)

20,000 hangers across 5 trains 8,000 Note: CONNECT , per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only WE 24 25 STATIONS SMRT MEDIA SMRT

STATIONS CONCOURSE / PLATFORM CONCEPTS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 17,000* 11,000 8,000 6,000 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 7,000 5,600 4,200 • All production to be undertaken by SMRT Media • Production rates will be provided upon request

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei,

Tanah Merah, Yew Tee, Yio Chu Kang AND REACH YOUR CUSTOMERS ACTIVATE

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,

Pasir Panjang, Telok Blangah CONNECT , WE 26 27 STATIONS SMRT MEDIA SMRT

Weekly Rate ($ per station) STATIONS Premium Cosmo Lifestyle Hub Main Line 24,100* 16,600* 10,300* 7,700* PLATFORM SCREEN DOORS (PSD) 600 WINKs # 480 WINKs # 480 WINKs # 480 WINKs # PSD+ includes: 1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Circle Line 8,400* 6,800* 5,300* PSD+ includes: 300 WINKs # 300 WINKs # 300 WINKs #

1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Stations Premium Main Line City Hall, Jurong East*, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bedok*, Bishan, Boon Lay*, Bugis, Clementi*, Dhoby Ghaut, Somerset, Tampines*, Tanjong Pagar, Toa Payoh, Woodlands*, Yishun*

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty*, Choa Chu Kang*, Novena, Outram Park, Pasir Ris*, Paya Lebar*, Sembawang*, Tiong Bahru Full age n-pp anner d anners Circle Line Buona Vista, Kent Ridge, Paya Lebar^, Stadium^, Tai Seng

Hubs Main Line Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Canberra, Changi Airport, Chinese Garden*, Note: • PSD + includes WINK+ in-app pop-up banners for QR codes Commonwealth*, Dover*, Eunos*, Expo*, Gul Circle*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, at corresponding station Platform Screen Doors Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton, Pioneer*, Queenstown*, Redhill*, • #Maximum 1 week or when WINKs are fully redeemed • Min ad period: 4 weeks Simei*, Tanah Merah*, Tuas Crescent*, Tuas Link*, Tuas West Road*, Yew Tee*, Yio Chu Kang* AND REACH YOUR CUSTOMERS ACTIVATE • *Half height Platform Screen Doors • Size and quantity vary by stations Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, • Sticker schemes are subject to approval from authorities Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^, • All production to be undertaken by SMRT Media • Production costs will be provided upon request Pasir Panjang, Telok Blangah CONNECT ,

• ^Landscape bottom strips only WE 28 29 Stations Weekly Rate STATIONS ($ per wall) Premium Orchard1 11,500 STATIONS 2 SMRT MEDIA SMRT WALLSCAPES Raffles Place 13,800

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets • 2 Linkway Wall + 5 units of Large Format Lightbox

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected] Tel: 6331 1383

STATIONS Weekly Rate ($) SHOWCASES Showcase 1 11,500 Showcase 2 11,500 @ ORCHARD (includes showcase TV screen) Specification for Screen (px) Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg AND REACH YOUR CUSTOMERS ACTIVATE

Note: • Min ad period: 4 weeks • Sticker schemes and display items are subject to approval from authorities • All production of stickers to be undertaken by SMRT Media CONNECT ,

• Production costs will be provided upon request WE 30 31 STATIONS STATIONS

SMRT MEDIA SMRT FAREGATES

Weekly Rate ($ per zone) STATIONS Premium Cosmo Lifestyle Hubs PILLARS Main Line 11,000* 7,480 5,600 4,000 Circle Line 4,750 3,950 2,800

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Weekly Rate ($ per station) Note: Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Clementi, Dhoby Ghaut, Somerset, Tampines, • Size and quantity vary by stations Main Line 4,030 3,300 2,500 1,800 • Site measurements are required Tanjong Pagar, Toa Payoh, Woodlands, Yishun • Sticker schemes are subject to approval from authorities Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Circle Line 2,100 1,800 1,300 • All production to be undertaken by SMRT Media • Production costs will be provided upon request Esplanade, HarbourFront, Holland Village, Promenade, Serangoon Stations Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Stadium, Tai Seng Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Promenade, Serangoon Buona Vista, Changi Airport, Chinese Garden, Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Commonwealth, Dover, Eunos, Expo, Joo Koon, Bahru Kallang, Kembangan, Khatib, Kranji, Lakeside, Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Simei, Tanah Merah, Yew Tee, Yio Chu Kang Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota,

Farrer Road, Haw Par Villa, Labrador Park, AND REACH YOUR CUSTOMERS ACTIVATE Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Note: Yio Chu Kang • Min ad period: 4 weeks Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations Mountbatten, Nicoll Highway, one-north, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, • Site measurements are required • Sticker schemes are subject to approval from authorities Pasir Panjang, Telok Blangah CONNECT , Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • All production to be undertaken by SMRT Media

Pasir Panjang, Telok Blangah • Production costs will be provided upon request WE 32 33 STATIONS SMRT MEDIA SMRT

Note: Stations Weekly Rate ($ per wall) • Min ad period: 4 weeks • Size and quantity vary by stations STATIONS 1 Premium City Hall 11,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Orchard 5,750 • All production to be undertaken by SMRT Media • Production costs will be provided upon request ESCALATOR AMBIENT 2 1 Escalator Wall + Planter Raffles Place 8,000 • • 2 Escalator Wall + Crown

For enquiries on other Escalator Ambient, please contact our sales team. Email: [email protected] Tel: 6331 1383 AND REACH YOUR CUSTOMERS ACTIVATE CONNECT , WE 34 35 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT ESCALATOR STAIR RISERS SIDES Weekly Rate ($ per flight of stairs per station) Premium Cosmo Lifestyle Hubs Main Line 3,000 2,500 1,800 1,300 Circle Line 1,600 1,300 900

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Weekly Rate ($ per escalator per station) Tanjong Pagar, Toa Payoh, Woodlands, Yishun Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, • Size and quantity vary by stations Main Line 3,000 1,210 900 700 • Site measurements are required Esplanade, HarbourFront, Holland Village, • Sticker schemes are subject to approval from authorities Promenade, Serangoon Circle Line 770 650 450 • All production to be undertaken by SMRT Media • Production costs will be provided upon request Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Stations Tiong Bahru Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Lebar, Stadium, Tai Seng Tanjong Pagar, Toa Payoh, Woodlands, Yishun Hubs Main Line Aljunied, Braddell, Bukit Batok, Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Bukit Gombak, Buona Vista, Changi Airport, Promenade, Serangoon Chinese Garden, Commonwealth, Dover, Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng Bay, Marina South Pier, Marsiling, Newton, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Pioneer, Queenstown, Redhill, Simei, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Tanah Merah, Yew Tee, Yio Chu Kang Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Tanah Merah, Yew Tee, Yio Chu Kang Note: Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations • Site measurements are required Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Mountbatten, Nicoll Highway, one-north, • Sticker schemes are subject to approval from authorities Pasir Panjang, Telok Blangah Pasir Panjang, Telok Blangah • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Weekly Rate ($ per travelator per station) STATIONS Cosmo Lifestyle Hubs TRAVELATOR Circle Line 2,500 Stations SIDES Cosmo Circle Line Serangoon AND REACH YOUR CUSTOMERS ACTIVATE Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities CONNECT , • All production to be undertaken by SMRT Media

• Production costs will be provided upon request WE 36 37 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT BENCHES FLOOR STICKERS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 8,050 6,600 5,000 3,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 4,200 3,500 2,500 • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place, Jurong East

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Note: Weekly Rate ($ per station) • Min ad period: 4 weeks Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Pasir Ris, Toa Payoh, Yishun • Size and quantity vary by stations Premium Cosmo Lifestyle Hubs • Site measurements are required Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon • Sticker schemes are subject to approval from authorities Main Line 4,600 3,740 2,800 2,000 • All production to be undertaken by SMRT Media Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, • Production costs will be provided upon request Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Stations Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Pasir Panjang, Tai Seng, Telok Blangah Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Weekly Rate ($ per side per station) Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, STATIONS Premium Cosmo Lifestyle Hubs Tanah Merah, Yew Tee, Yio Chu Kang Main Line 1,500 1,000 800 600 BEAMS Circle Line 640 550

Note: • Min ad period: 13 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Stations Premium Main Line Jurong East

Cosmo Main Line Ang Mo Kio, Bedok, Clementi, Boon Lay, Tampines, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront

Lifestyle Main Line Admiralty, Novena, Pasir Ris, Paya Lebar AND REACH YOUR CUSTOMERS ACTIVATE

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, CONNECT , Kembangan, Khatib, Kranji, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang WE 38 39 BILLBOARDS SMRT MEDIA SMRT

Rate does not include Sticker Wall Rate does not include Sticker Wall

Weekly Rate ($ per poster per station) Stations BILLBOARDS Premium Cosmo Lifestyle Hubs Premium Main Line City Hall, Jurong East, Raffles Place Cosmo Main Line Main Line 440 390 300 250 Ang Mo Kio, Bedok, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, 4 SHEETS Toa Payoh, Woodlands, Yishun Circle Line 250 210 180 Circle Line Bras Basah, Esplanade, Holland Village, Serangoon

LRT 100 Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Paya Lebar Material Size (mm) H1,530 x W1,010 Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Display Size (mm) H1,500 x W990 Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Estimated Production Cost $50 per piece Lavender, Marina Bay, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction

Note: • Min ad period: 13 weeks • All production to be undertaken by SMRT Media

No. of Weekly Rate BILLBOARDS Panels ($ per network) Stations Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and Broadcast Network1 105 13,700 5 panels across LRT stations 4 SHEET Shopping & 55 8,300 Shopping & 50 panels across Main Line stations and 5 panels across Circle Line stations Entertainment Network2 Entertainment Network NETWORKS PMET Network2 20 4,000 Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Youth Network2 20 3,600 Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun

PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Material Size (mm) H1,530 x W1,010 Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Raffles Place, Tampines, Tanjong Pagar, Display Size (mm) H1,500 x W990 Tiong Bahru Estimated Production Cost 105 panels - $3,200 Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi,

Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, AND REACH YOUR CUSTOMERS ACTIVATE 55 panels - $1,800 Yio Chu Kang, Yishun 20 panels - $1,000 Note:

• Min ad period: 2 weeks CONNECT , • 1 Max 2 panels per station • 2 Min 1 panel per station WE • All production to be undertaken by SMRT Media 40 41 Static Panels Static Panels BILLBOARDS Weekly Rate ($ per poster per station) BILLBOARDS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Premium Cosmo Lifestyle Hubs BILLBOARDS SMRT MEDIA SMRT 6 SHEETS 12 SHEETS Main Line 880 730 550 420 Main Line 830 660 500 Circle Line 470 360 270 Circle Line 420 350 280

Rate does not include Sticker Wall

Stations (static panels) Stations (static panels) Premium Main Line Orchard, Jurong East Premium Main Line Jurong East

Cosmo Main Line Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Circle Line Esplanade Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade

Lifestyle Main Line Pasir Ris Lifestyle Main Line Choa Chu Kang

Circle Line Paya Lebar, Stadium, Tai Seng Note: • Min ad period: 13 weeks • All production to be undertaken by SMRT Media Hubs Circle Line Dakota, MacPherson, Mountbatten AND REACH YOUR CUSTOMERS ACTIVATE Note: Material Size (mm) H1,800 x W1,200 Material Size (mm) H1,500 x W3,050 • Min ad period: 13 weeks • All production to be undertaken by SMRT Media Display Size (mm) H1,715 x W1,145 Display Size (mm) H1,450 x W2,970 CONNECT , Estimated Production Cost $70 per piece Estimated Production Cost $200 per piece WE 42 43 BILLBOARDS BILLBOARDS BILLBOARDS SMRT MEDIA SMRT BULKHEADS CONCOURSE LIGHTBOXES

Weekly Rate ($ per poster per station) Panel No. Material Size Display Size H x W (mm) H x W (mm) Stations Panel No. Weekly Rate Premium Cosmo Lifestyle Hubs ($ per poster) 1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890 Main Line 660 Premium City Hall 1 1,600 3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990 Orchard 1 1,200 Stations 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990 2, 3 2,000 Premium Main Line Raffles Place Estimated $180 per piece Raffles Place 1, 4 1,600 Note: Production Cost • Min ad period: 13 weeks • All production to be undertaken by SMRT Media 2, 3, 5, 6 1,200 Jurong East 1 2,300 2, 3, 4, 5 1,200 BILLBOARDS Note: Estimated Production Cost Vary by size of panel • Min ad period: 13 weeks • All production to be undertaken by SMRT Media LARGE

Weekly Rate ($ per network per station) FORMAT BILLBOARDS Premium Cosmo Lifestyle Hubs ESCALATOR Main Line 900 500 LIGHTBOXES Stations CROWN Cosmo Main Line Tampines Hubs Main Line Pasir Ris, Tiong Bahru NETWORKS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 2,200 1,870

Stations Panel Material Size Display Size No. H x W (mm) H x W (mm) Premium Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680 6 - 7 1,680 x 5,800 1,605 x 5,680 Material Size (mm) H735 x W485 8 1,655 x 4,340 1,615 x 4,250 Display Size (mm) H720 x W470 Cosmo Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680 No. of Panels 10 panels per network

Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580 Note: AND REACH YOUR CUSTOMERS ACTIVATE Estimated $240 per network • Min ad period: 13 weeks Production Cost of 10 pieces Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680 • All production to be undertaken by SMRT Media

Note: CONNECT , • Min ad period: 13 weeks Estimated Production Cost $800 per piece

• All production to be undertaken by SMRT Media WE 44 45 ROADS ROADS

SMRT MEDIA SMRT BUS HANGERS

Whole Bus Rate ($ per distribution)

20,000 hangers across 7,000 Note: ROADS 10 buses per distribution • Min ad period: 4 weeks BUSES • Includes production cost for 1 design only

Note: • Min ad period: 12 weeks • All production to be undertaken by SMRT Media

Type Weekly Rate ($ per bus) Premium Cosmo Lifestyle Estimated Production Cost ($ per bus) Double Wrap 1,800 1,600 1,100 3,400 Single Wrap 700 600 525 1,650 Full Rear Panel 150 (Single & Bendy) 400 In-bus Panel $40 per bus $50 per panel

ROADS BUS INTERCHANGE BANNERS

Interchanges Banner No. Weekly Rate ($ per banner) Bukit Panjang 1, 2 625 Choa Chu Kang 1, 2, 3 625 Taxi Type Weekly Rate ($ per taxi) Woodlands 1, 2, 3, 4, 5 625 ROADS Taxi Wholly 100 Yishun 1, 2, 3 625 Painted Taxi

TAXIS AND REACH YOUR CUSTOMERS ACTIVATE Note: • Min ad period: 4 weeks • Size vary by banner • Site measurements are required Note: • Banner schemes are subject to approval from authorities • Min ad period: 12 weeks CONNECT , • All production to be undertaken by SMRT Media • Min quantity: 50 taxis

• Production costs will be provided upon request • Includes production costs WE 46 47 EVENTS EVENTS

SMRT MEDIA SMRT OptiMax 18-feet trucks

Rental Weekly Rate ($) 4 weeks 17,000

Daily Activation Cost 1,500 *Subsequent Hourly Cost 500 Estimated Production Cost 3,200 (Exterior Wrap)

Note: • Operating hours are from 9am to 6pm (8 hours, 6 days per week) • *Operating hours after 6pm ar e subject to additional surcharge • Additional costs such as ERP, car park charges, parking charges or any other costs may apply • Additional costs such as venue changes, license fees or any o ther costs may apply • Venue space subject to availability • Final artwork and routes are subject to relevant authority’s approval

EVENTS OptiMax 24-feet trucks

Media Buy Rate ($) OptiMAX Rental Cost (4 weeks) 22,400 Daily Activation Cost 1,500 *Subsequent Hourly cost 500 Estimated Production Cost 3,500 (Exterior Wrap)

SMRT MEDIA SMRT Non-illuminated (West) Illuminated (North) PAYA LEBAR QUARTER PAYA

S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates Duration (4 weeks) Duration (4 weeks) Billboard 6 Material Size: 4 weeks 1 nos $3,400 Billboard 3 Material Size: 4 weeks 1 nos $7,000 W 5,510mm x H 6,390mm W 7,670mm x H 4,770mm Billboard 7 4 weeks 1 nos $3,400 Billboard 4 4 weeks 1 nos $7,000 Print Size: Print Size: W 5,660mm x H 6,540mm W 7,820mm x H 4,920mm AND REACH YOUR CUSTOMERS ACTIVATE Billboard 8 4 weeks 1 nos $3,400 Billboard 5 4 weeks 1 nos $7,000

Note: Note: CONNECT , • All plans are solely for reference purposes and subject to change. • All plans are solely for reference purposes and subject to change.

• Production cost: $10,000 per panel. • Production cost: $11,700 per panel. WE 50 51 PLQ AD PLQ AD

SMRT MEDIA SMRT Static Billboards (East) B2 & B1A Carpark Lobby PAYA LEBAR QUARTER PAYA

L2 W 5,720mm x H 4,020mm 4 weeks 1 nos $4,700 EACPB1A-1 W16,200mm x H 635mm 4 weeks 1 set $1,200 AND REACH YOUR CUSTOMERS ACTIVATE

Note: Note: • All plans are solely for reference purposes and subject to change. CONNECT , • All plans are solely for reference purposes and subject to change. • Production cost: $3,400/ set. (B2 Carpark Lobby) • Production cost: $9,000 per panel. • Production cost: $3,000/ set. (B1A Carpark Lobby) WE 52 53 PLQ AD

SMRT MEDIA SMRT L1, in-mall

S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates LEBAR QUARTER PAYA Duration (4 weeks) EAB1.E W 14,060mm x H 765mm 4 weeks 1 set $1,600 EAB1.W W 14,060mm x H 765mm 4 weeks 1 set $1,600

Note: • All plans are solely for reference purposes and subject to change. • Production cost: $5,100/ set.

PLQ AD L2, in-mall

S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates Duration (4 weeks) EAL2.W W 12,320mm x H 765mm 4 weeks 1 set $1,600 EAL2.E W 12,320mm x H 765mm 4 weeks 1 set $1,600

Note: • All plans are solely for reference purposes and subject to change. • Production cost: $4,800/ set.

PLQ AD PLQ AD B2, in-mall L3, in-mall

Note: EAL3.E W 12,320mm x H 765mm 4 weeks 1 set $1,600 • All plans are solely for reference purposes and subject to change. • Production cost: $4,800/ set. Note: • All plans are solely for reference purposes and subject to change. • Production cost: $4,800/ set. PLQ AD B1, in-mall PLQ AD L4, in-mall

S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates Duration (4 weeks) S/N Technical Specifications & Dimensions Minimum Booking Quantity Media Rates

EAB1.W W 12,320mm x H 765mm 4 weeks 1 set $1,600 Duration (4 weeks) AND REACH YOUR CUSTOMERS ACTIVATE EAB1.E W 12,320mm x H 765mm 4 weeks 1 set $1,600 EAL4.W W 17,320mm x H 765mm 4 weeks 1 set $1,600

Note: Note: CONNECT , • All plans are solely for reference purposes and subject to change. • All plans are solely for reference purposes and subject to change.

• Production cost: $4,800/ set. • Production cost: $6,600/ set. WE 54 55 PLQ AD

SMRT MEDIA SMRT Event Space PAYA LEBAR QUARTER PAYA S/N Technical Specifications & Minimum Quantity Media Rates (1 week) Dimensions Booking Duration PZL1 Event Engagement area: 1 week 1 nos $18,000 (Year 1 special rate) 26,000mm (L) x 20,000mm (W) $24,000 (Year 2 onwards) Event Setup Area: 18,000mm (L) x 14,0000mm (W)

Note: • Exclude production cost. AND REACH YOUR CUSTOMERS ACTIVATE CONNECT , WE 56 57 SMRT MEDIA SMRT

TESTIMONIALS We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities ROYCE’ “ for us to reach out to our target audience. By strategically

placing our communications in prominent spots where it can

be easily viewed, our message has reached out to a sizeable portion of daily commuters. SMRT Media is proven to be “ effective in mass interaction and audience activation. Janice Cai Account Manager Adbox Advertising Pte Ltd

TESTIMONIALS We were able to reach a large group of captive audiences

with SMRT’s concept train, and reinforced our new brand SUPER “ message throughout their journeys. We received very “ positive feedback from the public about the Super Smile campaign in SMRT trains. COFFEE AND REACH YOUR CUSTOMERS ACTIVATE Lillian Wong Marketing Manager CONNECT , Super Coffee Corporation Pte Ltd WE 58 59

TESTIMONIALS SMRT MEDIA SMRT PANADOL

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards “ @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to

highlight our fast action and non-drowsy

formula in a dynamic and captivating way. The campaign successfully targeted “ professionals and executives, and raised both awareness and sales. May Tan Brand Manager GlaxoSmithKline Pte Ltd

TESTIMONIALS SILKPRO

SMRT Media gave us the opportunity to create a synchronised advertising experience “ across their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing

brand and product awareness, and more.

Moving forward, we will definitely choose SMRT Media as an effective platform for our“ integrated media plan. AND REACH YOUR CUSTOMERS ACTIVATE Lervinia Swee

Marketing Manager CONNECT , Tohtonku (S) Pte Ltd WE 60 61 SMRT MEDIA SMRT

We are impressed that the linkway advertising space TESTIMONIALS turned out to be more than just a static wall. It allowed “ us to engage consumers while generating hype for the SAMSUNG sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined

motion and sound to fully immerse commuters in the

S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along “ the prime Orchard Road shopping belt effectively. Irene Ng Vice President of Marketing Samsung Asia Pte Ltd

TESTIMONIALS DULUX

We wanted an impactful way to inspire Singaporeans, and help “ them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs

to engage consumers’ minds.

We love how compelling transit advertising is, and are looking “ forward to greater partnerships.

Josephine Lee AND REACH YOUR CUSTOMERS ACTIVATE Head of Marketing, Singapore and New Markets

Akzo Nobel Paints Singapore Pte Ltd CONNECT , WE 62 GUIDELINES FOR TERMS & CONDITIONS 63

1 INTERPRETATION Cancellation of Any Order SMRT MEDIA SMRT ADVERTISING In this Agreement, the following expressions shall have the following meanings: 2.2 Subject always to the right of SMRTCOMM to allow the same at its sole discretion and without prejudice to any of the other rights and/ 1.1 “ Advertiser/Company” means the person (including a natural person, or remedies of SMRTCOMM, the Advertiser/ Company may, without Approval of Artwork partnership, body corporate or incorporate) who has entered into this prejudice to Clause 7 (Payment), be entitled to cancel any Order Agreement with SMRTCOMM and shall include his successors in title for advertisement space by way of written notice to SMRTCOMM and assigns where relevant. provided always that the Advertiser/ Company pays to SMRTCOMM the following amounts for such cancellation: 1) One coloured copy of Final Artwork (FA) must be 3) For window sticker, the flip of the visual for the other 1.2 “ Advertising Materials” are the final product that are displayed on submitted to SMRT Commercial (SMRT COMM) side of the stickers facing the platform should be SMRTCOMM’s advertisement spaces. a. Cancellation fee, which shall be calculated as follows:

for approval at least 3 weeks before the Display submitted. 1.3 “ Advertising Rate” means such rate quoted by SMRTCOMM herein If before the Display Commencement Date: Commencement Date. SMRT COMM reserves 4) SMRT COMM shall not be liable for any late-posting or otherwise for advertisement space. i. 50% of the Contract Amount should such written notice be received by SMRTCOMM less than eight (8) weeks (but more the right to reject a FA which, in its opinion is of the advertisement materials due to late delivery 1.4 “ Applicable Laws” means any and all treaties, statutes, laws, by- than four (4) weeks) before the Display Commencement Date; laws, regulations, rules, orders, judgments, awards, injunctions, or objectionable, controversial, or likely to elicit of FA. The charge for displaying them shall be decisions, determinations or requirements made or issued by any ii. 80% of the Contract Amount should such written notice be negative feedback from the public, or for any calculated from the commencement of the Contract Authority. received by SMRTCOMM less than four (4) weeks before the Display Commencement Date. other reasons. Period. 1.5 “ Artwork” is the final artwork that the Advertiser/ Company provides to SMRTCOMM for purpose of the advertisement production. If after the Display Commencement Date: iii. 50% of the Advertising Rates of the remaining Contract Period Advertising Material Collection of Advertisement Materials 1.6 “ Authority” means the Singapore government or any entity exercising should such written notice be received by SMRTCOMM less executive, legislative, judicial, regulatory or administrative functions of than eight (8) weeks (but more than four (4) weeks) before the 1) All advertising materials shall meet our Advertiser shall collect all advertising materials within or pertaining to the Singapore government. expiry of the Contract Period; or requirements. SMRT COMM reserves the right 14 days from the expiry of the Contract Period or 1.7 “ Contract Amount” means the total aggregate value of the contract iv. 80% of the Advertising Rates of the remaining Contract Period to reject any advertising materials that do not date of termination of the Agreement, whichever (exclusive of all applicable taxes). For the avoidance of doubt, any should such written notice be received by SMRTCOMM less adhere to the requirements. All CD must be deductions made by SMRTCOMM pursuant to this Agreement or than four (4) weeks before the expiry of the Contract Period. is earlier. Posters that are not collected will be otherwise and/or additional payments made by the Advertiser/ submitted to SMRT COMM at least 2 weeks disposed accordingly. Company pursuant to Clause 9.4(b) of this Agreement shall not go b. all of the Production Costs incurred up to the date of cancellation; towards or in any way affect the computation of the total aggregate and before commencement date of the Display. value unless the parties so consent in writing. 2) All artwork (including associated files and fonts c. the cost of all commitments to third parties and works in progress. 1.8 “ Contract Period” means the period during which the advertisement used in the artwork) for posters shall be saved is displayed or the period during which the OptiMAX Truck has been 2.3 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the contracted for use by the Advertiser/ Company. order for production of stickers and posters before approving the and delivered to SMRT COMM at least 3 weeks proofs or before production has started in accordance with Clause 8 before commencement date to the display in the 1.9 “ Display Timing” means the daily timing during which the (Production of Stickers and Posters), there will be no charges payable advertisement is displayed. by the Advertiser/ Company except for the cost of materials which following format: were specially purchased or ordered for this Order. a) Output: CD-ROM or DVD-ROM 1.10 “ Display Commencement Date” refers to the date from which the display of the advertisements or use of the OptiMAX Truck shall 3 ADVERTISING AGENCIES/MEDIA SPECIALIST b) Software used: Freehand MX, Illustrator CS, commence as specified in the Order. An Advertiser/ Company who is an advertising agency or media specialist shall be deemed to contract as principal with such rights Photoshop CS, Indesign CS. 1.11 “ Downtime” means the disruptions caused by preventive and liabilities including (without limitation) full responsibility to make c) Scanned image should be CMYK and saved maintenance and technical malfunction of OptiMAX Truck(s), punctual and complete payments as required under this Agreement iViewSMRT, digital platforms or WINK (as the case may be). and full authority to approve and/or amend the Advertising Materials. as TIF (not compressed) or EPS format or PSD format. 1.12 “ OptiMAX Truck” means the vehicles on which advertisements are 4 ADVERTISING COMMISSION displayed on the exterior of the said vehicles which shall include all All accredited advertising agencies will be entitled to an agency d) Minimum image requirement: For bus, taxi fittings, installations and accessories affixed to the vehicle from time commission of 15% of the Contract Amount less any such discount and train exterior – min. 300 dpi on actual to time. given by SMRTCOMM to the Advertiser/ Company. size For posters and other sticker schemes 1.13 “ Order” means an order for the display of advertisement space 5 ADVERTISING RATES placed with SMRTCOMM and/or order for production of stickers or Save for advertisements on taxis, digital platforms, iViewSMRT, – min. 300 dpi on actual size posters. OptiMAX Truck and WINK, all Advertising Rates are exclusive of the e) All files must be in layers format. Production Costs and the cost of the Advertising Materials, both of 1.14 “ Parties” shall mean the Advertiser/ Company and SMRTCOMM. which shall be borne fully by the Advertiser/ Company. f) Text and layout: preferably to be done in 1.15 “ Production Costs” means all costs, charges, fees and expenses 6 CHANGE OF ADVERTISING RATES, TERMS AND CONDITIONS Freehand software, converted to path. incurred for the material creation of advertisement(s) arising out of or g) A copy of the visual in PDF low resolution in connection with an Order. 6.1 SMRTCOMM shall be entitled at any time to vary, amend or adjust the: should be submitted in the CD. 1.16 “ SMRTCOMM” means SMRT Commercial Pte Ltd and shall include its successors in title and assigns. a. Advertising Rates and/or

1.17 “ WINK” means SMRTCOMM’s loyalty programme at website www. b. these Terms and Conditions. winkwink.sg which allows consumers to redeem e-vouchers with points accumulated by consumers. If SMRTCOMM exercises its right to vary, amend or adjust the Advertising Rates and/or Terms and Conditions pursuant to this 2 TERMS AND CONDITIONS FOR ANY ORDER Clause 6.1, it will give written notice of such change to the Advertiser/ 2.1 These terms and conditions shall be deemed to have been accepted Company and, any such changes by SMRTCOMM shall, unless the and agreed to by the Advertiser/Company when he places an Order; Advertiser/ Company exercises its right under Clause6.2, take effect

and shall not be varied or amended without the prior written consent on the date specified by SMRTCOMM in such written notice or four AND REACH YOUR CUSTOMERS ACTIVATE of SMRTCOMM. SMRTCOMM shall not be or be deemed to be bound (4) weeks after service of such written notice on the Advertiser/ by any terms or rates stated on or that accompany (whether attached, Company, whichever date is the later. enclosed and/or annexed to) any Order. CONNECT , WE 6.2 In the event that SMRTCOMM exercises its rights under Clause 6.1 8.1 The selection of production house for the stickers and posters 64 b. Buses i. SMRTCOMM shall be entitled to change e. Taxis i. While SMRTCOMM shall use reasonable 65 the Advertiser/ Company shall be entitled to cancel any Order it has shall be determined by SMRTCOMM. In the event of any deviation, the routes of any of the buses, the areas or endeavours to display the Advertising placed with SMRTCOMM prior to such changes without incurring SMRTCOMM has the right to charge an additional 10% of Production positions for the display of the Advertising Materials supplied by the Advertiser/ any liability by giving SMRTCOMM two (2) weeks written notice of Cost of the Stickers and Posters to the Advertiser/ Company. Materials on the buses without prior Company during the Contract Period, cancellation of Order within two (2) weeks from the date of it being so informed by SMRTCOMM. If SMRTCOMM does not receive 8.2 The Advertiser/ Company shall provide SMRTCOMM with high reference or notice to the Advertiser/ SMRTCOMM shall be entitled to change the Company and at SMRTCOMM’s sole and Contract Period by giving reasonable notice

SMRT MEDIA SMRT any such written notice from the Advertiser/ Company within the resolution images suitable for the production of stickers and/or aforementioned period, the cancellation fees under Clause 2.2 shall posters. SMRTCOMM shall not be liable for any poorly produced absolute discretion. to the Advertiser/ Company. be payable by the Advertiser/ Company if the Advertiser/ Company images on the stickers and/or posters due to inappropriate resolution ii. While SMRTCOMM shall use reasonable ii. SMRTCOMM shall be entitled to change decides to make any cancellations after the aforementioned two (2) images provided. endeavours to display the Advertising the positions for the display of Advertising weeks period. Materials supplied by the Advertiser/ Materials by giving reasonable notice to the 8.3 SMRTCOMM may submit proofs for the Advertiser/ Company’s Company during the Contract Period, Advertiser/ Company. 7 PAYMENTS approval: SMRTCOMM shall be entitled to change the iii. Where directed by any Authority, Advertiser/Company Payment Terms Contract Period by giving reasonable notice SMRTCOMM shall be entitled to change a. should there be any alterations or changes, SMRTCOMM may to the Advertiser/ Company the positions of the display of the 7.1 Subject always to Clause 7.3, all other payments by the Advertiser/ charge the Advertiser/ Company an additional charge. iii. Where directed by any Authority, Advertising Materials and/or the Display Company shall be made: SMRTCOMM shall be entitled to change Commencement Date without prior approval b. Once the proofs are approved by the Advertiser/ Company, the positions of the display of the from the Advertiser/ Company. In such event, a. 30 days after the date of the relevant invoice or by the due date SMRTCOMM shall not bear any liability as long as the final Advertising Materials and/or the Display SMRTCOMM shall notify the Advertiser/ specified in SMRTCOMM’s invoices; and product is produced in accordance to the approved proofs. The Commencement Date without prior approval Company of such a change being directed Advertiser/ Company acknowledges and agrees that they bear the from the Advertiser/ Company. In such event, and effected. b. unless otherwise instructed in writing by SMRTCOMM, by crossed responsibility to check the accuracy of the Artwork, images, logos SMRTCOMM shall notify the Advertiser/ iv. On the Display Commencement Date, only cheques drawn in favour of SMRTCOMM, and with the invoice or wordings in the proofs. Company of such a change being directed 50% of the agreed number of taxis in the number written behind such cheques if they are not accompanied and effected. Order will have the Advertising Materials by a covering letter or copy of the relevant SMRTCOMM’s invoice; 8.4 If the Advertiser/ Company has given prior instructions to proceed iv. On the Display Commencement Date, only displayed on them. The remaining taxis will and without the need for their approval of the proofs, SMRTCOMM shall 50% of the agreed number of buses in the have the Advertising Materials displayed on not bear any liability for the printing outcome of the end product. Order will have the Advertising Materials them after the Display Commencement Date. c. For the avoidance of doubt, the Advertiser / Company is displayed on them. The remaining buses will responsible for the payment of any applicable taxes (including but 8.5 SMRTCOMM shall not be responsible for any delay in the production have the Advertising Material displayed on f. iViewSMRT i. SMRTCOMM shall be entitled to change not limited to Goods and Services Tax) and fees including but not of the Order if the delay is caused by the Advertiser/ Company or if them after the Display Commencement Date. the location of any of the iViewSMRT, the limited to transfer fees and payment processing fees in relation to there is any request for suspension by the Advertiser/ Company. dates of the Contract Period, the Display all amounts payable under the invoice. c. Shopping i. While SMRTCOMM shall use reasonable Timing, the position of the display of any of 8.6 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the Malls endeavours to display the Advertising the advertisements and/or the Advertising Late Payment Interest order for production of stickers and posters before approving the Materials supplied by the Advertiser/ Materials without prior reference or proofs or before production has started, there will be no charges Company during the Contract Period, notice to the Advertiser/ Company and at 7.2 Interest at the rate of 1.00% per month shall be charged by payable by the Advertiser/ Company except for the cost of materials SMRTCOMM shall be entitled to change the SMRTCOMM’s sole and absolute discretion. SMRTCOMM for and on any and all late payments calculated on a which were specially purchased or ordered for this Order. Contract Period by giving reasonable notice ii. The Advertiser/ Company acknowledges daily basis. to the Advertiser/ Company. that SMRTCOMM shall have the right at all 8.7 The Advertiser/ Company shall ensure that all Artwork, images, ii. SMRTCOMM may start posting the times to, without prior notice or reference Upfront Payment logos or wordings provided by them shall not infringe any intellectual Advertising Materials on the night prior to to the Advertiser/ Company, stop, suspend property rights of any third parties and shall indemnify SMRTCOMM the Display Commencement Date. Removal or disrupt any of the advertisements 7.3 SMRTCOMM in its sole discretion, has the right to request for the for any loss or damage arising out of or in relation to such of posters will take place similarly during the displayed on any of the iViewSMRT (whether Advertiser/Company to make upfront payment of the Contract infringement. allotted times prior to and after the date fixed the advertisement is playing midway or Amount prior to the Display Commencement Date and the Advertiser/ for the completion of any Order. otherwise). Company shall be responsible for ensuring that SMRTCOMM receives 9 DISPLAY OF ADVERTISEMENTS iii. Where directed by any Authority and/ iii. The Advertiser/ Company acknowledges that the same at least 14 days prior to the Display Commencement Date: 9.1 Any changes to the Contract Period and/or Display Commencement or the Landlord of the relevant Shopping SMRTCOMM does not guarantee the smooth a. In the event that the Advertiser/Company’s registered office is Date stated in the Order by the Advertiser/ Company, requires Mall(s), SMRTCOMM shall be entitled to running and display of any advertisements not located within Singapore, SMRTCOMM may request for full a written request at least four (4) weeks in advance and all such change the positions of the display of the on iViewSMRT, and that such display may be payment of the Contract Amount. requests shall be subject to SMRTCOMM’s right to agree to such Advertising Materials and/or the Display affected (negatively) or marred (completely) request(s) at its sole discretion. The Advertiser/ Company shall make Commencement Date without prior approval by Downtime of iViewSMRT. SMRTCOMM b. in the event that the Advertiser/Company’s registered office is payment of an additional sum of 30% of the Contract Amount to from the Advertiser/ Company. In such event, shall not be liable and the Advertiser/ within Singapore, SMRTCOMM may request for payment of fifty SMRTCOMM in respect of the second and each subsequent request SMRTCOMM shall notify the Advertiser/ Company shall have no claim against percent (50%) of the Contract Amount. However, in cases where thereafter made by the Advertiser/ Company. Company of such a change being directed SMRTCOMM for any Downtime up to 20% of the Contract Amount consists of Production Cost for stickers or and effected. the Contract Period. posters, SMRTCOMM may request for full payment of the Contract 9.2 Terms relating to the display of advertisements on/in specific iv. In the event that the Advertiser/ Company d. OptiMAX i. While SMRTCOMM shall use reasonable Amount from the Advertiser/Company advertising spaces are as follows: decides to purchase the services of any third Truck endeavours to display the Advertising party in relation to advertising on iViewSMRT Right of Set-Off Materials supplied by the Advertiser/ and as promoted, operated, offered or a. Trains and i. SMRTCOMM shall use its reasonable Company during the Contract Period, marketed by SMRTCOMM to the Advertiser/ 7.4 The Advertiser/ Company agrees that SMRTCOMM shall have the MRT/LRT endeavours to display the Advertising SMRTCOMM shall be entitled to change the Company, the Advertiser/ Company right to, exercised at SMRTCOMM’s sole discretion, use any monies stations Materials on the Display Commencement Contract Period by giving reasonable notice agrees that it shall abide by the terms and paid by the Advertiser/ Company under Clause 7.3 to offset against Date. SMRTCOMM may start posting the to the Advertiser/ Company. conditions dictated by such third party for any amounts due and owing to SMRTCOMM from the Advertiser/ Advertising Materials on the night prior to ii. Where directed by any Authority, such services and that SMRTCOMM shall not Company (whether as a result of the Advertiser/Company’s breach the Display Commencement Date and will SMRTCOMM shall be entitled to change be liable or accountable in any way for the of the terms herein or otherwise), without further reference to the complete the posting within five (5) working the positions of the display of the performance, non-performance or standard Advertiser/Company. days after the Display Commencement Date. Advertising Materials and/or the Display of performance of such services. Removal of posters will take place similarly Commencement Date without prior approval 7.5 In the event that SMRTCOMM exercises its right to make any during the allotted times prior to and after from the Advertiser/ Company. In such event, g. Digital i. The Advertiser/ Company acknowledges deductions or offset from or against any upfront payment of the the date fixed for the completion of any SMRTCOMM shall notify the Advertiser/ platforms that SMRTCOMM shall have the right at all Contract Amount pursuant to the terms herein, the Advertiser/ Order. Company of such a change being directed times to, with prior notice or reference to Company shall, forthwith on demand by SMRTCOMM, pay ii. SMRTCOMM reserves the right to unilaterally and effected. the Advertiser/ Company, stop, suspend SMRTCOMM the full amount so deducted or offset by SMRTCOMM in change the Display Commencement Date or disrupt any of the advertisements cash or by such other method as may be instructed by SMRTCOMM by giving 4 weeks prior written notice to the displayed on any digital platforms (whether in writing. Advertiser/ Company. the advertisement is playing midway or iii. Where directed by any Authority, otherwise). General Lien SMRTCOMM shall be entitled to change ii. The Advertiser/ Company acknowledges that the positions of the display of the SMRTCOMM does not guarantee the smooth 7.6 SMRTCOMM shall be entitled to a general lien, where appropriate, Advertising Materials and/or the Display running and display of any advertisements on on any Advertising Materials in SMRTCOMM’s possession for all Commencement Date without prior approval any digital platforms, and that such display

sums, whether liquidated or not, due from the Advertiser/ Company to AND REACH YOUR CUSTOMERS ACTIVATE from the Advertiser/ Company. In such event, may be affected (negatively) or marred SMRTCOMM. SMRTCOMM shall notify the Advertiser/ (completely) by Downtime on the digital Company of such a change being directed platforms. SMRTCOMM shall not be liable 8 PRODUCTION OF STICKERS AND POSTERS and effected. and the Advertiser/ Company shall have no (IN RELATION TO BUSES, TAXIS, TRAINS, MRT/LRT STATIONS,

claim against SMRTCOMM for any Downtime CONNECT , SHOPPING MALLS AND OPTIMAX TRUCK(S) ONLY) up to 20% of the Contract Period.

WE iv. SMRTCOMM shall be entitled to change the routes of any of e. To permit SMRTCOMM to inspect the OptiMAX Truck at all 11 LIABILITY 66 h. WINK i. The Advertiser/ Company acknowledges that 67 the OptiMAX Trucks, the areas or positions for the display reasonable times at such place as determined by SMRTCOMM. SMRTCOMM does not guarantee the smooth of the Advertising Materials on the OptiMAX Truck without f. To take all reasonable steps to prevent any loss or damage to the 11.1 SMRTCOMM shall not be liable for or in any way responsible to the running and display of any advertisements on prior reference or notice to the Advertiser/ Company and at OptiMAX Truck and to indemnify SMRTCOMM for loss or damage Advertiser/ Company nor shall the Advertiser/ Company have any WINK, and that such display may be affected SMRTCOMM’s sole and absolute discretion. to the OptiMAX Truck caused by Advertiser/ Company. claim against SMRTCOMM in respect of: (negatively) or marred (completely) by v. Should SMRTCOMM, in its sole and absolute discretion, g. To keep the OptiMAX Truck free from distress, execution or any a. any loss of or damage to Advertising Materials supplied to Downtime of WINK. SMRTCOMM shall not

SMRT MEDIA SMRT choose to change the route for any reason, except such other enforcement or legal proceedings. SMRTCOMM; be liable and the Advertiser/ Company shall unforeseeable events which are stated in Clause 9A.2(a)(iii), h. To comply with all requests of SMRTCOMM to provide assistance b. any loss of articles, cash or items kept or left in the OptiMAX Truck have no claim against SMRTCOMM for any without prior notice to the Advertiser/ Company, all additional in any action or proceedings arising from any accident or collision howsoever arising; Downtime up to 20% of the Contract Period. Incidental Charges arising from such change will be borne by and this undertaking shall remain in full force and effect regardless c. any non-display, late display or incorrect display of advertisement ii. In the event that the Advertiser/ Company SMRTCOMM. of the expiry or earlier termination of this Agreement. and/or Advertisement Materials; decides to purchase the services of any third i. at its sole cost and expense, obtain and maintain in force during d. the display of any damaged Advertising Materials; and/or party in relation to advertising on WINK and b. b. Unless otherwise approved by SMRTCOMM, the OptiMAX the Campaign Period, insurance against all risks which may arise e. any damage or loss howsoever caused, and including but not as promoted, operated, offered or marketed Truck shall only be driven and/or operated by the Authorized Driver. in connection with the Event including (but not limited to) liabilities limited to disruption or loss of business, or access, inconvenience, by SMRTCOMM to the Advertiser/ Company, to third parties including SMRTCOMM. Advertiser/ Company costs and expenses arising out of any works carried out to, on or the Advertiser/ Company agrees that it shall c. Advertiser/Company shall: shall name SMRTCOMM as an additional insured in its policies of in the vicinity of the Station and/or Shopping Mall, including works abide by the terms and conditions dictated i. Not display, affix or paste any installation, advertisement, label, insurance and include a cross liability clause and waiver of right of carried out by any third party, which impacts (including but not by such third party for such services and artifact, marking, plate or notice on the exterior of the OptiMAX subrogation clause in favour of SMRTCOMM. limited to the obstruction or destruction of) the advertisements that SMRTCOMM shall not be liable or Truck for any reason or purpose without the authorization and or the display of advertisements, unless and except where accountable in any way for the performance, approval of SMRTCOMM. 9A.4 Repossession of OptiMAX Truck SMRTCOMM is proven to be wilfully and grossly negligent, non-performance or standard of performance ii. Not display, affix or paste any installation, advertisement, label, of such services. artifact, marking, plate or notice on the interior of the OptiMAX a. SMRTCOMM may at any time repossess the OptiMAX Truck 11.2 Advertiser/ Company shall be liable for and shall indemnify Truck unless authorized and approved by SMRTCOMM. Should without prior notice and for this purpose to enter onto any SMRTCOMM against any loss, expense, costs, damages, liability or such authorization and approval be obtained the Advertiser/ premises wherein the OptiMAX Truck is believed to be located claim whatsoever which SMRTCOMM may incur or suffer directly or 9.3 APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY Company may do so at its own cost. and to use such measures as may be necessary to gain access indirectly in respect of: CHARGE iii. Not use the OptiMAX Truck for carriage of passengers or thereto without being liable for any action or proceeding at the a. personal injury to or the death of any person whomsoever arising property for hire or reward. claim of Advertiser/ Company or anyone claiming for and on behalf out of the hire of the OptiMAX Truck; The Advertiser/ Company must obtain SMRTCOMM’s written approval iv. Not allow more than twenty (20) people into the OptiMax of Advertiser/ Company in the event that the Advertiser/ Company b. injury or damage of any kind to any property real or personal of the Artwork (including but not limited to video clips, television Truck at any one time and ten (10) people onto the extendable fails to make payment in accordance with Clause 7 or where (including any property of the SMRTCOMM) arising out of the hire commercial clips and static posters) at least three (3) weeks before platform of the OptiMAX Truck at any one time. the Advertiser/ Company has failed to perform any obligation in of the OptiMAX Truck; the Display Commencement Date. Notwithstanding any delay or v. Not use the OptiMAX Truck for any commercial purposes accordance with the provisions of this Agreement. c. any seizure, confiscation, loss, damage or repossession of the withholding of such written approval by SMRTCOMM, the Advertiser/ except as otherwise set out in this Agreement or with the prior OptiMAX Truck; Company shall be liable to pay for the display of Advertising Materials written approval of SMRTCOMM. b. Should repossession of the OptiMAX Truck under Clause 9A.4(a) d. all rectification costs if any unauthorised alteration, addition, from the commencement date of this Agreement. vi. Not do or permit or suffer anything to be done whereby any become necessary, the Advertiser/ Company shall within three modification, tampering or repairs have been made to the OptiMAX policy of insurance of SMRTCOMM may be rendered void or (3) days of the date of repossession of the OptiMAX Truck by Truck or any component or part of the OptiMAX Truck by the 9.4 SUPPLY OF ARTWORK voidable or any premium payable thereunder may be increased. SMRTCOMM, at its own cost, collect any belongings left in Advertiser/ Company. vii. Not license, assign or sublet or part with possession or dispose the OptiMAX Truck from SMRTCOMM’s premises failing which e. any seizure, confiscation, loss, damage or repossession of the a. Once SMRTCOMM has given its written approval of the Artwork, of the OptiMAX Truck except with the prior written approval of SMRTCOMM shall be entitled to dispose of the belongings in OptiMAX Truck; the Advertiser/ Company shall supply and deliver all Artwork at its SMRTCOMM who shall in its absolute discretion withhold its whatever manner they deem fit and Advertiser/ Company shall f. any breach by Advertiser/ Company of any of the terms herein own expense to SMRTCOMM at least fourteen (14) days before the approval. have no claim whatsoever against SMRTCOMM. SMRTCOMM g. claims of defamation, infringement of copyrights, trademarks or Display Commencement Date. Such delivery shall be addressed viii. Not use the OptiMAX Truck or to permit or suffer the OptiMAX shall not be responsible for any article or property (whether of any non-compliance with all Applicable Laws. unless and except and delivered to SMRTCOMM at its current address or to such Truck to be used in any manner contrary to any laws, Advertiser/ Company or otherwise) left in the repossessed OptiMAX where the same is shown to be due solely to any negligent or wilful other address or addresses as SMRTCOMM shall specify. regulations or directives made by the Authority. Truck. act of SMRTCOMM or of any person for whom SMRTCOMM is ix. Not use the OptiMAX Truck or to permit or suffer anything to responsible. b. Notwithstanding any late delivery or non-delivery of such Artwork be done which might cause the OptiMAX Truck liable to be 10 CHANGE OF ADVERTISING MATERIALS by Advertiser/ Company, the charge for displaying them shall be confiscated, seized or detained by any Authority or any other 11.3 SMRTCOMM shall have the right, after giving the Advertiser/ calculated from the commencement of the Contract Period stated party. 10.1 The Advertiser/ Company shall give SMRTCOMM at least four (4) Company reasonable notice: in the Agreement without SMRTCOMM being liable for any delays x. Not remove, obscure or deface any existing component, weeks’ prior written notice for a change of Advertising Materials. a. to cancel any Order or arising from such late delivery or non-delivery. During any period installation, artifact, marking, plate, label or notice affixed in or b. to alter the position of or withdraw temporarily or permanently of non-display of Advertising Materials, SMRTCOMM shall have onto the OptiMAX Truck. 10.2 SMRTCOMM will use reasonable efforts to complete the change of any item of advertising media for operational, aesthetic or other the absolute right to display any other Advertising Materials as it xi. Not alter, add, modify or tamper with or to permit or suffer any Advertising Materials within ten (10) days. reasons and no claims of any nature shall be made against deems fit. unauthorised person to alter, add, modify or tamper with the SMRTCOMM in respect thereof. OptiMAX Truck or any component or part of the OptiMAX Truck. 10.3 Notwithstanding Clause 10.2, in the event that the Advertiser/ 9.5 COMPLIANCE WITH SPECIFICATIONS Company requests for a change or touch-up or repair of the 11.4 SMRTCOMM shall not be obliged to give any prior notice to the d. Upon the earlier of the end of Campaign Period or earlier Advertising Materials and during the period of such change, touch- Advertiser/ Company of SMRTCOMM’s intention to remove or All Advertising Materials supplied to SMRTCOMM by the Advertiser/ termination of the Agreement, Advertiser/ Company shall within up or repair, the relevant bus(es), train(s) and/or taxi(s) are not in discontinue the display of any such Advertising Materials or its Company shall comply with such specification and requirements of one (1) day thereafter duly reinstate the interior of the OptiMAX operation, the Advertiser/ Company shall pay to SMRTCOMM the intention to cancel any Order if at the request, directions, instructions SMRTCOMM as may be varied by it and notified to the Advertiser/ Truck to the same condition when Advertiser/ Company took following additional charges within thirty (30) days of the Advertiser/ or order of any Authority, such as but not limited to the Land Company from time to time. possession of the OptiMAX Truck. If Advertiser/ Company fails Company’s request: Transport Authority of Singapore. SMRTCOMM shall not be liable to do so, SMRTCOMM may effect the same at Advertiser/ or in any way responsible to the Advertiser/ Company nor shall the 9A TERMS RELATING TO THE USE OF OPTIMAX TRUCKS ONLY Company’s costs and expense and all costs and expenses Advertiser/ Company have any claim against SMRTCOMM in respect incurred by SMRTCOMM shall be paid by Advertiser/ Company to Advertisement on the Vehicle Cost of any cost, expense, damage or loss arising out of or related to or in 9A.1 Definitions for the purposes of this Clause 9A: SMRTCOMM within seven (7) days of demand from SMRTCOMM, Double Decker Bus Wrap* $1,000 per bus per day connection with the removal or discontinuance (by SMRTCOMM or its “Authorised Driver” shall mean the driver(s) contracted by and in this connection, a certificate of SMRTCOMM as to the authorized representative) of any display of any Advertising Materials SMRTCOMM who is duly authorised by SMRTCOMM to drive and/or amount of costs and expenses incurred shall be conclusive and Single Decker Bus Wrap* $600 per bus per day or the cancellation of any Order under this clause. operate the OptiMAX Truck. binding on Advertiser/ Company save for manifest error. Rear/Side advertisement of Single $300 per bus per 4 hours “Event” shall mean the event activation and/or roadshow organized 11.5 SMRTCOMM shall not be liable for any and all indirect, incidental and and held by the Advertiser/ Company (or the Advertiser / Company’s e. Advertiser/ Company shall seek the prior written approval of Decker Bus consequential damages including without limitation to any losses or SMRTCOMM on the activities to be conducted on/ in the OptiMAX damages resulting from loss of use or profits and/or loss of revenue representatives and/or agents) in which the OptiMAX Truck will be Rear/Side advertisement of Double $500 per bus per 4 hours Truck during the Event and/or how the OptiMAX Truck will be used arising out of or connected with this Agreement regardless of whether hired by the Advertiser/ Company and used for such Event. Decker Bus “Incidental Charges” shall mean all incidental charges in connection at the Event. The Advertiser/ Company shall not carry out any SMRTCOMM has been advised of the possibility of such losses or with the normal operation of the OptiMAX Truck including but not activities involving the OptiMAX Truck without the prior written Wholly Painted Taxi $200 per day per taxi damages. SMRTCOMM’s total and cumulative liability for all losses limited to fuel and other consumables necessary, parking charges, approval of SMRTCOMM. or damages (including all expenses, disbursements and reasonably ERP charges and all other outgoings. Taxi Door $200 per day per taxi attorney fees where relevant) arising out of or in connection with this 9A.3 General Obligations of the Advertiser/ Company in relation to the Agreement or termination of this Agreement shall be limited to the “Purpose” shall mean the placement of Advertisement and/or the Taxi Top $200 per day per taxi approved usage of the OptiMAX Trucks in Event(s). OptiMAX Truck maximum aggregate amount of the total Contract Amount. Concept Trains $1,000 per day per train 9A.2 Use of the OptiMAX Truck The Advertiser/ Company agrees and undertakes: 11.6 Notwithstanding any other provision contained herein, in no event Train Window Stickers $500 per half day per train will SMRTCOMM be liable for any special, indirect, incidental or a. Driving Route of the OptiMAX Truck a. To make payment in accordance with Clause 7 (Payment) of all consequential damages (including without limitation any losses

i. SMRTCOMM and the Advertiser/ Company shall mutually agree Incidental Charges. * Wrap of single decker and double decker buses shall always be or damages resulting from loss of use, earnings, profits, revenue, AND REACH YOUR CUSTOMERS ACTIVATE on the driving route of the OptiMAX Truck prior to the Display b. To observe and comply with all rules, regulations or directives as based on 2/3 of the length of the bus. business, goodwill and/or reputation) arising out of or connected Commencement Date. communicated by SMRTCOMM from time to time. with this Agreement (including Downtime) even if SMRTCOMM has ii. All foreseeable Incidental Charges relating to the use (including c. To procure and maintain all applicable licences required or been advised of the possibility of such losses or damages. This the parking) of the OptiMAX Truck. necessary for the Purpose and use of the OptiMAX Truck for the limitation will apply regardless of the form of action brought against iii. In the event of any unforeseeable event, such as road accidents Purpose. SMRTCOMM. CONNECT ,

and road works / closures, which result in any detour or change d. To comply with all summons and pay all fines and penalties (if WE of route of the OptiMAX Truck, all Incidental Charges shall be any) arising out of any breach caused by and/or attributable to borne by the Advertiser/ Company. Advertiser/ Company. 68 12 SMRTCOMM’S RIGHT TO REFUSE/DISCONTINUE/SUSPEND Advertiser/ Company or any person employed by him or acting d. RENEWAL 69 DISPLAY OF ADVERTISING MATERIALS on his behalf shall have committed any offence under the Penal SMRTCOMM may give priority to any Orders which are bookings Code (Cap. 224) of the Prevention of Corruption Act (Cap. 241) or for renewal of existing advertisements made by the Advertiser/ 12.1 Without prejudice to SMRTCOMM’s rights specified in Clause 11 shall have abetted or attempted to commit such an offence or shall Company in writing received at least four (4) weeks before the (Liability),SMRTCOMM shall be entitled to, without prior notice or have given any fee or reward the receipt of which is an offence expiry of the Contract Period. For the avoidance of doubt, the reference to the Advertiser/ Company and without incurring any under the said Acts, then the innocent party shall be entitled to Advertiser/ Company accepts and agrees that in any event, such

SMRT MEDIA SMRT responsibility or liability on the part of SMRTCOMM, refuse to accept terminate the Agreement forthwith in whole or in part by notice in renewals are not guaranteed by SMRTCOMM. or discontinue or remove the display of any Advertising Materials writing without incurring any responsibility or liability on the part supplied to it by the Advertiser/ Company if: of the Innocent Party and without prejudice to the Innocent Party’s e. SEVERANCE a. in SMRTCOMM’s opinion, they are objectionable, inappropriate, rights to recover whatever sums of money that is due and owing The various clauses and sub-clauses of this Agreement are likely to cause offence, damaged, defaced, or unsuitable for any to the Innocent Party or any other rights that it may be entitled to severable and if any provision is held to be invalid or unenforceable reason; hereunder, at law or in equity. by any court of competent jurisdiction then such invalidity or b. the Advertiser/ Company is in breach of Clause 7 (Payments), unenforceability shall not affect the remaining provisions of this notwithstanding SMRTCOMM’s rights under Clause 14; 14.2 All accrued rights or liabilities of the Parties and any provision which Agreement which shall remain in full force and effect. c. the advertisements do not comply with the specifications is expressly or by implication intended to come into or continue in stipulated by SMRTCOMM pursuant to Clause 9.5 (Compliance force on or after such termination shall not be affected. f. WAIVER With Specifications); The failure by SMRTCOMM or the Advertiser/ Company to enforce d. the advertisements or the Advertiser/ Company do/does not 14.3 In the event that the land in the vicinity of the MRT Station and/or the at any time or for any period any one or more of the terms and comply with Applicable Laws; or MRT Station or parts thereof is developed, redeveloped, renovated, conditions of this Agreement shall not be a waiver of them or of the e. any Authority requests, directs, instructs or orders (and the retrofitted or upgraded, SMRTCOMM shall be entitled to: right at any time thereafter to enforce all terms and conditions of Advertiser/ Company acknowledges that in such case, it shall not a. relocate the Advertising Materials to another part of the MRT this Agreement. make any claims against the Authority and SMRTCOMM shall not Station as SMRTCOMM in its sole discretion shall decide, with be liable or in any way responsible to the Advertiser/ Company). prior notification to the Advertiser/ Company; g. ENTIRE UNDERSTANDING b. delay the display of the Advertising Materials for such a period as This Agreement constitutes the entire understanding of the parties 12.2 The Advertiser/ Company acknowledges that the exercise by jointly determined by SMRTCOMM and Advertiser/ Company; and/ and supersedes all prior written or oral proposals of agreement SMRTCOMM of its right under this Clause is without prejudice to or between the parties pertaining to the subject matter. SMRTCOMM’s right to recover any sums of money that are owing by c. terminate this Agreement by giving the Advertiser/ Company at the Advertiser/ Company to SMRTCOMM. least seven (7) days’ notice in writing to that effect. SMRTCOMM h. GOVERNING LAW shall refund all unutilized monies paid by Advertiser/ Company This Agreement shall be governed by and interpreted in 12.3 Remounting of suspended Advertising Materials will be subject to under this Agreement in such an event. accordance with the laws of the Republic of Singapore and the additional charges to be paid to SMRTCOMM. parties hereby submit to the non-exclusive jurisdiction of the Collection Of Advertising Materials After The Expiry Or Termination Of This Singapore courts. Except for SMRT Corporation Limited and its 13 STATUTORY REQUIREMENTS Agreement related corporations (as defined in the Singapore Companies Act (Cap. 50)), any person who is not a party to this Agreement may 13.1 SMRTCOMM shall comply with all Applicable Laws concerning the 14.4 The Advertiser/ Company shall collect all Advertising Materials not enforce any of its terms under the provisions of the Contracts use of any site for the display of advertisements. supplied to SMRTCOMM within fourteen (14) days from the expiry (Right of Third Parties) Act. of the Contract Period or date of termination of this Agreement, 13.2 The Advertiser/ Company warrants and undertakes that: whichever is earlier. In the event of late collection or non-collection of a. all Advertising Materials comply with all Applicable Laws, including such Advertising Materials, SMRTCOMM shall: but not limited to the Code of Advertising Practice laid down by a. not be liable to return them after they have been displayed; and the Advertising Standards Authority of Singapore and all Applicable b. be entitled to destroy or dispose of them in any manner as it Laws relating to the use of the OptiMAX Truck; deems fit without any liability whatsoever. b. all necessary consents, licences and payments for use of any intellectual property, material or appearance of any person in the 15. GENERAL PROVISIONS Advertising Materials have been obtained or made; c. it shall comply with its obligations herein; and a. NOTICES d. The Advertiser/ Company shall be responsible and shall indemnify Any notice given hereunder may be delivered or sent by hand or by SMRTCOMM fully for and against any liability, loss or damage post or by email or facsimile transmission and shall be deemed to arising out of or in connection with or related to the advertisements be served if: (or the subject matter or content thereof). i. sent by hand: at the time of delivery. ii. sent by post to the address of the party to be served as 14 TERMINATION specified on the Order or such other address as may be notified in writing from time to time: 48 hours after posting. 14.1 If at any time: iii. sent by email to the email address of the party to be served as a. The Advertiser/ Company fails to make payment in accordance specified on the Order or such other email address as may be with Clause 7 (Payment); or notified in writing from time to time: at the time of transmission b. any Authority shall lawfully withdraw, or refuse to renew any provided for in the confirmation of delivery provided that a copy consent previously given, or shall require SMRTCOMM to remove is sent by hand or post. any advertisements; or iv. Sent by facsimile transmission: the time stated in the c. the Advertiser/ Company or SMRTCOMM shall become bankrupt confirmation of transmission receipt. or go into liquidation proceedings or the Advertiser/ Company or SMRTCOMM is presumed insolvent; or b. FORCE MAJEURE d. a receiver shall be appointed of the whole or any part of SMRTCOMM shall not be obliged to perform any of its obligations SMRTCOMM’s or the Advertiser/ Company’s undertakings; or under this Agreement and/or be deemed to be in breach of this e. any form of execution of distress is threatened, levied or issued Agreement by reason of its failure to perform its obligations due against the OptiMAX Truck or any of Advertiser/ Company’s assets to any cause or causes beyond its control (an event of “Force (and if levied or issued, the same is not withdrawal or discharged Majeure”). Without prejudice to the generality of the foregoing, within seven (7) days; the following shall be regarded as such causes: (i) acts of f. SMRTCOMM or the Advertiser/ Company breaches its obligation(s) God, lighting, floods, fire, explosion, tempest or accident; (ii) under this Agreement which breach is incapable of remedy; or nationalisation, expropriation, acts of war, terrorism, civil interest, g. SMRTCOMM or the Advertiser/ Company breaches any of these riots, strikes or nuclear fission; and; (iii) any other circumstances terms and conditions and fails / neglects or refuses to remedy beyond the control of the quality workshop including without the breach within ten (10) days of a written request by the non- limitation, outbreak of epidemics and infectious diseases such as breaching party (“Innocent Party”) to remedy the same;or severe acute respiratory syndrome, bird flu, plagues, quarantine h. Advertiser/ Company shall have offered or given or agreed to restrictions. give to any person any gift or consideration of any kind as an inducement or reward for doing or forbearing to be or for having c. ASSIGNMENT done or forborne to do any action in relation to the obtaining or The Advertiser/ Company shall not assign his rights and obligations execution of this Agreement with SMRTCOMM or for showing or in whole or in part under this Agreement without the prior written forbearing to show favour or disfavour to any person in relation consent of SMRTCOMM. The Advertiser/ Company agrees and

to this Agreement or any other contract(s) with SMRTCOMM, or accepts that SMRTCOMM shall be entitled to assign its rights AND REACH YOUR CUSTOMERS ACTIVATE if the like acts shall have been done by any person employed and obligations in whole or in part under this Agreement without by Advertiser/ Company or acting on his behalf (whether with or requiring the Advertiser/ Company’s consent. without the knowledge of Advertiser/ Company), or if in relation to this Agreement or any other contract(s) with SMRTCOMM, CONNECT , WE 70

SMRT Commercial Pte Ltd 2 Tanjong Katong Rd #08-01, Tower 3 Paya Lebar Quarter Singapore 437161

T +65 6331 1383 E [email protected] www.smrtmedia.com.sg AND REACH YOUR CUSTOMERS ACTIVATE

SMRT is committed to economic and ecological sustainability. Our efforts in environmental conservation SMRT Media include energy, water, waste and air management. CONNECT ,